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Enhancing the Service Experience Through Technology KDN No. PP 14872/01/2013 (032037) New Secure Parking Car Parks Bedford Business Park VOL.9, NO.3, 3Q 2015 NEWS AND INFORMATION FROM SECURE PARKING Multi-storey Car Park KUALA LUMPUR Location Old Klang Road Parking Bays 204 Type Standalone Commencement Enhancing the Service Experience August 1, 2015 through Technology Aman Central KEDAH One can expect Debbie Chang to be Secure Parking has, to date, introduced Location Alor Setar running in and out of the office everyday numerous e-services to provide Parking Bays with hardly any breathing space in between. convenience to its customers, but two, in 1636 Such is the daily routine for Secure Parking particular, stand out – ParkCharge and Type Commercial Malaysia’s chief operating officer (COO) – ParkAide. Commencement meetings with building owners during the October 1, 2015 day and ‘housekeeping’ meetings with staff ParkCharge is a parking management and paperwork in the late afternoons and system for automated card management, Komtar evenings. billing and payment system. Multi-storey Car Park “ParkCharge is the embodiment of the PENANG As COO, Chang oversees Secure Parking’s best of today’s web-based information Location human capital development, quality technology to standardise and centralise Georgetown assurance, business operations, customer a total management system for car parks Parking Bays Chang: Your parking 679 pass cards’ accounts,” Chang said. service, business development as well experience will never be the Type Commercial / Government as technical and facility maintenance and same again! “ParkCharge is also an efficient reporting Secure Parking Corporation Commencement management. Simply put, she is not only tool as it provides us with an effective October 1, 2015 Sdn Bhd (322881-M) responsible for the company’s business growth but management information system (MIS).” Wisma Secure Parking also keeps a watchful eye on Secure Parking’s service L-G-05, Block L deliveries, ensuring that its customers – landlords and According to Chang, ParkCharge is also a system Vista Alam Pusat Dagangan NZX end users (parkers) – are happy. that has been integrated with Secure Parking’s local SELANGOR No. 2, Jalan PJU 1A/41B online payment platform where new payment solutions Location Ara Jaya , PJU 1A It is a tough job to ensure customer satisfaction, Chang are offered to monthly parking customers. As a result, Shah Alam 47301 Petaling Jaya, Selangor admitted, when Boomgate met up with her recently. parking customers have the following convenience: Parking Bays 1599 Efficiently managing a car park these days is no longer Type Tel : +60-3-7885 0680 about managing people and facilities, Chang pointed • Managing their monthly parking account anytime Residential / Commercial out. “It is also about how best to integrate technology and anywhere. Commencement Fax : +60-3-7885 0690 January 1, 2016 Email: [email protected] in every aspect of the business in view of the escalating • An online billing platform with no worries on late invoices and secured online payment service. Customer Care Hotline: 1 300-88-1698 manpower and space costs.” • An official receipt is available whenever it is needed. Top Glove Tower www.secureparking.com.my The ever-increasing scarcity of available urban land as • No hassles and self-managed account details SELANGOR a result of rapid urbanisation and the hike of the number anytime and anywhere. Location of automobiles in use plus the huge demand for parking, Shah Alam Consulting Editor / Producer along with sustainability and other quality-of-life issues The ParkCharge system currently supports more than Parking Bays 768 Leverage Media (002223158-U) are putting pressure on car park operators to come up 100 Secure Parking car parks throughout Malaysia. Type Suite 10-01, 10th Floor, Block A with more creative ways to manage these changes. Commercial Damansara Intan In the 21st Century marketplace, technology, in particular Commencement October 15, 2015 No. 1, Jalan SS20/27 Technologies that make operational challenges easier mobile technology, is increasingly becoming a critical 47400 Petaling Jaya, Selangor and simpler are the most appreciated by our facility component of any business. The car park management owners (landlords) and customers (motorists who park business is no different, Chang told Boomgate. “Mobile Plaza Shell at the facilities under Secure Parking’s management), technology has become an essential tool as well as a Kota Kinabalu Printer SABAH Chang added. “As such, innovations that offer easy user strategic platform for the industry to move to the next Cekap Jaya Enterprise operation and more secured and convenient parking as level of automation in its daily operations.” For more Location Kota Kinabalu AS 33, Jalan Hang Tuah 3 well as comfort to the users set the standards to define information, kindly visit: www.secureparking.com.my Salak South Garden Parking Bays the technologies that we employ at Secure Parking.” and www.parkaidemobile.com. 535 57100 Kuala Lumpur Type Residential / Commercial Commencement Tel : +60-3-7980 3023 October 1, 2015 Fax: +60-3-7980 1130 VOL.9, NO.3, 3Q 2015 NEWS AND INFORMATION FROM SECURE PARKING VOL.9, NO.3, 3Q 2015 NEWS AND INFORMATION FROM SECURE PARKING Moving in tandem with the current marketplace “Imagine accessing and leaving a car park with your Raising ParkAide Awareness in Avenue K changes and in its quest to continuously provide top smartphone,” Chang said. “All you need to do is point notch convenience to its customers, Secure Parking, your smartphone to read a QR code at a ParkAide A promotion exercise for ParkAide, a revolutionary in collaboration with ParkAide Mobile (M) Sdn Bhd, terminal and you are in. Same thing when you exit. If parking app developed locally, was held at Avenue K in introduced ParkAide on December 16, 2014. that is not convenience, I don’t know what is.” downtown Kuala Lumpur recently to raise awareness of the product as well as educate motorists parking ParkAide is the state-of-the-art technology in ticketless “For the cost-conscious parkers, you can find the best in the shopping mall on the conveniences of the new parking that combines the convenience of a smartphone priced parking deals in Find Specials. This puts money parking system. application and mobile technology to give motorists a back into your pocket,” Chang added. new level of parking experience. Chang also said Secure Parking customers can now According to Chang, ParkAide is set to revolutionise literally book a parking bay to ensure they get to park the parking world and provide all its users with a time without any hassle at selected Secure Parking car parks – efficient, cost-effective service that will cut out all hassle AmCorp Mall, Menara Citibank/InterContinental Hotel and of parking experienced today. Among the conveniences Avenue K. This is the first of its kind service offered by a car it offers: Park and Pay, Book-A-Bay, Find Specials, Find park operator in Malaysia. “Try it out,” Chang urged. “Your My Car, Find A Spot and the SOS button. parking experience will never be the same again!” When Wowing Customers is Priority If there is anyone who knows car park operations of the car parks under our management, but also to inside out in Secure Parking, it has to be James ensure that our customers (people who park with us) Cruz. The reason: the man has been in the car have a good experience and are happy.” park management business throughout his entire professional career. He is also, incidentally, one of What differentiates the quality of service delivery, Eleven promoters were involved in the 12-day exercise Secure Parking Malaysia’s longest serving employee. according to Cruz, boils down to only one thing (from September 29 to October 4 and from October 6 – attitude. “This may be stating the to October 11, 2015). Throughout the campaign, many “I like working with Secure Parking obvious, but when the attitude is right, top-ups were made by motorist who downloaded because of its stability and the things will be done properly,” he pointed the ParkAide app to use. company’s work culture,” Cruz, 48, out. “It is a constant challenge for us to Secure Parking’s assistant manager of imbue this mindset into our ‘firstliners.’ risk management told Boomgate in a These are the people who constantly recent interview. “As such, I didn’t see come into contact with our customers) Improving Lives Beyond Parking any reason to move elsewhere in the and how they behave, what they say last 15 years. I’m constantly learning on and how they say it affects our service my job and that’s very important to me.” delivery.” Also according to Cruz, Secure Parking Cruz believes a good attitude is a is ISO-certified – maybe the only function of how much pride one has in ISO-certified car park management the task that is being carried out. “If you Cruz: When the attitude is companies in Malaysia. It is also right, things will be done are proud of your work and enjoy doing currently Malaysia’s largest car park properly. it, it will show and the customers will feel management company with over 100 it,” Cruz said matter-of-factly. car parks under its management. The father of two sons agrees that much work is “I’m happy here,” he quipped. And this is despite the needed to cultivate a high quality service-centric many challenges he has to face daily at work. Top on culture in Secure Parking as parking and car park the list of his daily challenges, in an otherwise routine management is all about service. “The car park grind, is managing people. “People – they come in management business if I may say is nothing more Praise Emmanuel Children’s Home was sponsored by Secure Parking Malaysia to the Calvary Carnival held sizes, colours and personalities,” Cruz said.
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