MAKING A WORLD OF DIFFERENCE WHAT IS ETHNOBOTANY? Ethnobotany is the study of how indigenous people use plants. Unlike other botanical sciences, ethnobotany’s emphasis is on traditional usage of plants, both historically and in modern times. Strengthened by empirical evidence, ethnobotanical research is a streamlined way of locating plants that offer an added value.

Indigenous people are traditionally recognised for their botanical solutions to health and beauty concerns. To learn the insights that have withstood the test of time, Nu Skin® partners with highly Epoch® and The Nu Skin recognised ethnobotanists. The sacred knowledge (passed down from generation to generation) shared with these scientists is ® embraced in the Epoch® product line. Formulated with botanical Force for Good Foundation ingredients, Epoch® products respond to specific skin care needs in a comforting way.

HISTORY The original force for good campaign was introduced in conjunction with the Nu Skin® Epoch® product line in 1996. This unique brand of skin and hair care products was developed in partnership with highly recognised ethnobotanists - scientists who study the relationship between plants and indigenous cultures. A donation of US$0.25 from the sale of each Epoch® product was directed to preserve the environments, languages, lifestyles and traditions of indigenous people around the world. To develop the Epoch® product line, Nu Skin® partnered with highly recognised ethnobotanists - scientists Two years later, Nu Skin® decided to formalise its giving with the creation of the Nu Skin Force for Good Foundation®, a 501(c)(3) non-profit organisation in the United States. From its first project to support the who study the powerful relationship between plants and indigenous cultures throughout the ages. traditions and environment of families living in , , to the now hundreds of humanitarian projects supported in more than 50 countries, the Nu Skin Force for Good Foundation® is committed to making a difference for thousands, if not millions of children for generations to come. Throughout the islands of and Southeast Asia, Dr. Cox is known as “”, one of the highest chief titles in Samoa. The Samoan people conferred this title upon him in 1989 for his diligence and work in rain-forest preservation. Known as one of the world’s top ethnobotanists, his relationship with Nu Skin® has led to the creation of numerous Epoch® products. Dr. Cox is also the founder and chairman of , a non-profit environmental organisation that assists in preserving island rainforests and cultures.

Michael Jeffrey Balick Providing ethnobotanical expertise, Dr. Balick works with both Nu Skin® and Dr. Cox in the development of products for the Epoch® product line. He has become a leading figure in the field of ethnobotany by studying the powerful relationship between plants and people for nearly three decades. OUR MISSION is to create a better world for children by improving Dr. Balick’s research focuses on remote regions of the tropics where he works with indigenous cultures. human life, continuing indigenous cultures and protecting fragile environments. In 1981, he cofounded The New York Botanical Garden’s Institute of Economic Botany, currently the largest and most active programme of its kind in the nation.

www.forceforgood.org www.nuskin.com 1 MAKING A WORLD OF DIFFERENCE For a complete listing of projects or to see Since 1998, the Nu Skin Force for Good Foundation® has had far reaching impact, how you can help, visit www.forceforgood.org donating millions of dollars to help support numerous projects around the world. Some of our recent projects include:

TOUCH: Ukraine The Nu Skin Force for Nu Hope Libraries: South Korea Good Foundation® has established a long- The Nu Skin® Hope Library project is helping to provide A partnership between standing relationship hundreds of children in elementary schools in Korea the Nu Skin Force for with Take One Ukrainian Child’s Hand with new libraries complete with books, furniture and Good Foundation® and (TOUCH) to help needy children, equipment. Since 2008, a total of 13 libraries have the Paediatric Cardiac particularly orphans, in the Ukraine. been constructed, remodeled, and stocked to support Surgery Foundation in In 2011, the Foundation financed the children’s education. Children's Southeast Asia made it possible for Julyana TOUCH project in way to rebuild Heart Fund: Southeast Asia and Greater China who suffered from congenital heart disease, School #14. The Children's Heart Fund provides funds for to receive proper medical care to make her lifesaving corrective heart surgery for underprivileged heart whole again. children suffering from congenital heart disease in Greater China, Thailand, the Philippines, Malaysia, Singapore, Vietnam, and Indonesia. In 2013, a total of 821 children received heart surgeries in Southeast Asia and more than 1,100 in Greater China.

Seeds of Hope: Malawi Since 2008, more than 500,000 trees including baobab and fruits trees, have been donated to villages in Malawi. The planting of trees as a renewable resource will benefit the people of Malawi in many ways. In the short-term, new trees provide food and raw materials. Long-term benefits include Mathius Mazengera storage, shade, and enriched soil. Garrett Spaulding is the eldest of eight has been a friend of children who reside with the Nu Skin Force for their parents in Good Foundation® the outskirts of Mgona for a number of years. Village, near Lilongwe Garrett suffers from City. Less than five years ago, he only Epidermolysis Bullosa (EB), a rare genetic dreamed of becoming an accountant disorder that causes open sores and because his father could not afford his post-secondary education as a farmer wounds all over the body. The foundation School Rebuilding: Haiti has donated millions of dollars to EB selling vegetables from his Dimba After the devastating earthquake in Haiti garden. Mathius applied and was research through the Epidermolysis in January 2010, the Nu Skin® family joined Bullosa Medical Research Foundation in awarded an ETC scholarship in 2010. together to provide much needed relief to The scholarship paid for his studies at the hopes of finding a cure for this disease. ROSE EDUCATION those affected by the disaster. The Nu Skin FOUNDATION: Guatemala Malawi College of Accountancy where Force for Good Foundation® was able to he subsequently earned his diploma in The Nu Skin Force for Good provide a grant to rebuild an elementary financial accounting under The Public Foundation® donated funds to the Rose school in Carrefour. The Dominique Savio Accountants Examination Council of Education Foundation, who has taken Primary School reopened its doors to the Malawi (PAEC) board in June 2013. Since a profound interest in the education of 900 children in September 2013. then, he is working as an accountant at economically disadvantaged Guatemalan Educate the Children (ETC): Malawi N.D. Madalitso Vitameal Production Plant children since 1997. After primary school, students in Malawi are required to pay in Lumbadzi. for higher education, but many families cannot afford school fees. The Nu Skin Force for Good Foundation® provides 100% of the scholarship funds for the ETC programme. Through ETC, each year more than 60 students in Malawi receives funding support for their education endeavours.

2 www.forceforgood.org www.nuskin.com 3 Baobab Fruit Extract (Adansonia GIVING HOPE digitata pulp extract): a natural humectant and emollient, this In line with its mission to create a better world for children, moisturising fruit extract helps reduce Nu Skin® donates US$0.25 from each sale of Epoch® dry skin, improve the skin’s appearance Glacial Marine Mud®, to the Epidermolysis Bullosa Medical and conditions skin for long-lasting Research Foundation (EBMRF). This foundation supports moisturising. research at Stanford University aimed at finding a cure and Macademia Nut Oil: high in treatment for Epidermolysis Bullosa (EB). monounsaturated fatty acids, this moisturising oil closely resembles sebum (oil naturally produced by the skin for moisture and protection), is easily absorbed by the skin and helps maintain the skin’s water barrier functions.

Shea Butter (Butyrospermum parkii): a rich emollient that helps enhance the skin’s natural barrier function resulting in a softer, smoother and more toned looking skin.

A SKIN-PURIFYING ESTUARY TREASURE Featuring a substantial matrix of skin beneficial NURTURING SEEDS OF HOPE (Malawi) ingredients, including zinc and sea botanicals, Epoch® Glacial Marine Mud® draws out impurities, removes dead This deliciously rich cream quenches your skin’s thirst To assist with the reforestation and conservation of skin cells and nurtures skin. Obtained from a remote with shea butter, macadamia nut oil and the fruit of the Malawi, Africa, the Foundation will plant one new tree glacial estuary, this highly absorbent mud removes African baobab tree. Traditionally used by some African from the sale of every jar of Epoch® Baobab Body Butter. impurities from skin without robbing precious moisture. cultures, the baobab fruit is high in protective antioxidants. The planting of trees creates renewable resources that Legend has it that indigenous people tried to make The time-tested ethnobotanicals in Baobab Body Butter benefit the people of Malawi in many ways, as well as Glacial Marine Mud® pottery from this special mud. They were unsuccessful promote smooth, supple skin while helping to enhance skin preserves, improves and beautifies the environment. (Maris limus): because of its fine particle size, but noticed their hands resiliency for even softer skin. skin beneficial mud from became softer and smoother afterwards. Today, Glacial a Pacific Northwest Marine Mud® is further refined through an exclusive glacial estuary that homogenisation process to provide a highly absorbent absorbs impurities from the skin without robbing mud with impeccable consistency. it of precious moisture.

4 www.forceforgood.org www.nuskin.com 5 Crushed Allspice Berry (Pimenta dioica): used by indigenous people in the rainforests of Central America to smooth persistent dry, red skin on the heels, toes and sides of feet.

Enhance HEALTHY LOOKING REFRESH AND Revive YOUR LEGS HEELS, TOES AND SOLES Whether you are working or playing, time spent on your feet can leave your legs feeling tired. Rub in instant For those who need more than a moisturiser, Epoch® Sole cooling effect with this soothing IceDancer® Invigorating Solution® enhances smooth, healthy looking feet. Based on Leg Gel formulated with natural wild mint—(mentha knowledge gleaned from the indigenous people in Central arvensis)—used by Northwestern Native American tribes American, Sole Solution® incorporates crushed allspice - and a combination of horse chestnut, eucalyptus, and berry. These people picked allspice berries and mixed them peppermint oil. This clear, cooling formula is non sticky, with a combination of oils to reduce dryness brought on by leaving the skin of your legs refreshed. the extreme conditions imposed upon their feet Horse Chestnut: tonifies and refreshes your legs.

Eucalyptus, Menthol and Peppermint Oil: provide a cooling, invigorating sensation on the skin while supplying a bold, refreshing scent.

Natural Wild Mint (Mentha arvensis): after walking or running, Northwestern Native Americans would rub this natural wild mint on their legs to provide a sensation of freshness on the skin.

6 www.forceforgood.org www.nuskin.com 7 Hawaiian Ti Leaf (Cordyline terminalis): found in the rainforests of the South Pacific, these large leaves cool and soothe the skin. Historically, they were used by Polynesian firewalkers as a source of relief from the heat imposed upon their feet from walking across fiery coals.

Babassu Oil (Orbignya oleifera): a botanical used for generations by the people of South America as a natural skin softener and moisturiser.

DISCOVER NATURE’S SECRET Ava Puhi Extract (Zingiber zerumbet): taken directly from the bulb-like flower of the wild ginger plant, Polynesians have used ava TO HEALTHY LOOKING HAIR puhi to cleanse and condition their hair for generations. SOOTHE THE SKIN OF YOUR FEET For generations, Polynesians have squeezed nectar from the ava puhi bulb directly onto their hair to cleanse and Does the skin of your feet ever feel like they are on fire condition it. Epoch® hair care products bring this natural after a long, hard day? Soothe it with Firewalker® Foot solution to you. Nu Skin® uses only the true (“moni” means Cream. Formulated with Hawaiian ti plant extract - true in Hawaiian) extract of the ava puhi bulb. Derived traditionally used by Polynesian firewalkers to cool and from a renewable resource, our ava puhi is grown and soothe the skin - this ethnobotanical cream calms the sole cultivated on the beautiful islands of Polynesia. of the feet while providing moisturisation with babassu oil.

8 www.forceforgood.org www.nuskin.com 9 Improve the appearance of CLEANSE HANDS ON THE GO breakouts Containing lavender, used in Europe for its cleansing effects, Hand Blemish Treatment combines pore-clearing ingredients with Job’s Tears, Purifier cleanses and helps fight germs and bacteria without drying or used historically in Asia to reduce the appearance of redness. damaging nail polish.

POLISH YOUR SKIN WHILE YOU CLEANSE A NATURAL APPROACH TO FRESHNESS Containing Glacial Marine Mud® and tsuga heterophyla (ground back) - Featuring Citrus aurantium amara, this underarm formula glides on used by Native Americans of the Pacific Northwest to exfoliate skin - easily and provides odour control while natural conditioners soothe this soap-free cleanser helps remove impurities and excess oil. the skin.

NO TEARS - JUST BATH TIME SMILES SOOTHE YOUR SKIN WHILE YOU SHAVE This mild wash contains hibiscus flower extract, used by traditional You will enjoy a smooth, close, comfortable shave with Everglide. cultures in Southeast Asia and Central America to help moisturise Features mullein, a botanical used by Southwest Native Americans for its and maintain a healthy looking scalp while cleansing the skin and hair. soothing properties. Dispenses conveniently from a one-hand, easy to use foamer.

10 www.forceforgood.org www.nuskin.com 11 SEACOLOGY PARTNERSHIP

PRESERVING THE ENVIRONMENT FOR THE CHILDREN OF THE WORLD The Nu Skin Force for Good Foundation® offers continual support to projects in association with the Seacology foundation. Through our ongoing association with Dr. Paul Cox, a portion of proceeds from the sale of Epoch® products he helped develop goes to Seacology - a non-profit, non-governmental organisation dedicated to preserving the environment and culture of islands around the globe and to launching projects that help preserve island ecosystems and cultures.

Seacology has built schools, hospitals and water supplies for indigenous peoples on the islands throughout the world, saving hundreds of thousands of acres of precious rainforest and coral reef communities. Nu Skin Enterprises has teamed up with Dr. Cox and Seacology to fund many of these projects.

School of Agriculture for Family Independence (SAFI) MTALIMANJA VILLAGE The Mtalimanja Village is home to SAFI, dedicated in 2007 and is focused on helping the people of Malawi learn better agricultural techniques to provide for themselves and their families. Malawi is one of the poorest countries in the world. The majority of the people are farmers and live on less than one dollar a day.

The Nu Skin Force for Good Foundation®, in partnership with local non-profit organisations and civic groups, built an actual village in Malawi to house 30-40 farmers and their families while they are taught proper agricultural techniques in areas like sustainable farming, animal husbandry, drip irrigation..., and to improve their quality of life by becoming self-sufficient. Families MOMENTOUS MILESTONES spend their second year of study back at home and continue to learn through an extension programme. They implement their new skills and teach these principles to others in their villages. • Since its inception, the Nu Skin Force for Good Foundation® has donated more than US$51 million to projects around the world to provide hope and After implementing SAFI techniques, crop yields have increase as much as 700 per cent. SAFI's goal is to educate families to a better future for thousands of children. ensure that the ideals of self-sufficiency will last for generations to come.

• Donations to the Seacology foundation have resulted in more than 100 conservation projects for island habitats throughout the world. Seacology’s work to date has saved 69,000 acres of island terrestrial habitat and 1,760,388 acres of coral reef and other marine habitats.

•The first project funded by the Nu Skin Force for Good Foundation® built an aerial canopy walkway across the Falealupo Rainforest in Samoa (pictured right) to preserve the beauty of the rainforest while allowing villagers accessible transportation through it. This walkway has since become a familiar place for ecotourism.

12 www.forceforgood.org www.nuskin.com 13 Epoch® Force for Good Collection

Buy the Epoch® Force for Good Collection and help transform lives. This collection contains six of the best-selling Epoch® products, available at an advantageous price. Epoch® products offer an excellent way to care for your skin and the world around you. From the sale of each product, US$0.25 is donated to the Nu Skin Force for Good Foundation®. In addition, Nu Skin® will donate €4 to the School of Agriculture for Family Independence in Malawi. . , I nc . s c t NSE Produ ©2014 86107695_1410_EN_PS_CM