NEWS BROADCASTS ~ T~~~~A ~¥:J~~ I~ CBK DAILY I • I WATROUS Trans-Canada Nelwork: (Trans·Canada Network) I~OO. 9:00 •.In. 1:00,6:30. PROGRAM 540 Kcs. ':00 p.m. 12:00 p.m. CBC Dominion Network: Prairie Region 10:00 p.m. eRe SCHEDULE Transmitter Times given in this Schedule are Central Standard DATE OF ISSUE APRIL 12, 1947. PRAIRIE REGION Week 01 April 20th, 1947 612 Telephone Bldg., Winnipeg, Canada Qualities and Prices Coming of Age No Bed Of Roses Is High At Western Fairs Life Of CBC Producer esc Farm Commentator Back r:'rom Arranging Network Programs In­ Calgary, Regina and Brandon Meet- volves Much Detail ings An average lay opinion as to how Qualities and prices were both radio programs get on the air might higher at Western Canada's three be stated roughly as follows: principal winter fairs this year, "Someone has a brain-wave, hires according to Bob Knowles, CBC's an orchestra and a singer or two, assistant farm commentator in and maybe a comedian-and there the Prairie Region, who returned g you are." last week after visits to Calgary, •.. Well, it's not quite so simple a.<; Regina and Brandon, during that, according to CBC producers, March and early ApriL especially if it happens to be a net­ Bob attended the Calgary work program. First of all, one has Spring Bull Sale March 17-21, to give some thought to the matter largest event of its kind on this of placing the program in the intri­ continent; the Saskatchewan 11 cate jig-saw puzzle of the network Winter Fair at Regina, March program schedule. Before something 24-28; and the Manitoba Winter new is put into this solidly booked Fair at Brandon, March 31­ time list, something old has to come April 3. out. And it will not do to drop the Herefords Predominate program in just anywhere. Suppose Herefords predominated at Cal­ ~ it happens to be a musical variety gary, he said, and to a considerable I program. If the program immediately degree also at the other fairs. In I following or preceding it is also musi­ three days of continuous selling by cal variety, CBC program planners four auctioneers, 850 bulls were sold 1.1 might wish to rearrange it. at Calgary, of which 550 were Here-, Then there is the matter of music. fords. The highest price paid was Programs often nul in series-four, $4,000. The Grand Champion Here­ or thirteen, or twenty-six weeks, as ford brought $3,400 and the Re­ the case may be. The orchestra can't. serve Champion $3,800. All these as in Allen's Alley. keep playing the bulls were sold individually on the same thing over and over again. So halter, and Ute vast majority went the CBC music library must be con­ to Alberta purchasers. Only about sulted. Producers and conductors 100 went out of the province. I must get together and select music Bob took a detour by automobile which they think will be suited to through Lethbridge and district on the program. Then the singer may Continued on page 2 On the occasiQn oj her twenty·ftrst birthday, Monday, April 21, H.R.H. come along with a nice song he or PRINCESS ELIZADETI-I will speak on CBC's Tra7ts-Canada network from BBC she wants to sing, and you, the lis­ Back From West in the BBC news period, at 11 :00 a.m. tener, arc not going to be satisfied with just a piano accompaniment. Swiss Correspondent cess through CBe International So the accompaniment has to be Service headquarters at Montreal, to scored tor orchestra, and that takes Likes CBC Shortwave Sackville, N.B., where the transmit­ time and work. Above all, the pro­ "Almost. As If I Were Speaking In ters are located. Broadcast there, it ducer must keep plenty at music Geneva St.udio," Says Paul Ladame is recorded by the Swiss Broadcast. available well in advance, so that he A Swiss correspondent broadcast- ing Corporation tor re·broadcasting won't run short and have to com­ ing over CBC's International Serv- on Swiss stations. The final recep­ pile a hodge-podge in a hurry. All ice to his horne country, has re- tion is 50 good, according to Mr. eBC programs are carefully planned, ported on the basis of mail response Ladame. "that it is almost as if I not just thrown together. to his regular broadcasts on the work were speaking in the stUdio at Gen· Let us suppose, then, that we have of the United Nations Organization, eva." He added that this is "a re­ some very nice music picked out, that the CBC shortwave signal is re- markable compliment for the CBC some pleasant chit-chat written for ceived in Switzerland almost as Sackville transmitters." the announcer, and cheerful patter clearly as the ordinary Swiss Mr. Ladame said that he was bas- for the comedian. What then? Well, mediwn·wave stations. ing his report on 14,OOO~odd letters there is the little matter of timing. The correspondent is Paul La- receiVed from listeners in Europe Network programs run to a close dame, one of the numerous radio since he began broadcasting from schedule. If your program is to last commentators whose reports go out the UN assembly last fall, His Budi· half an hour, then it must be half regularly over CBC's shortwave ence resides not only in Switzerland, an hour and no more. In fact, it must transmitters during a daily period but in France, Belgium, Luxem­ be a little less, to allow for station allotted to the United Nations for bourg, the Netherlands, Great Bri­ breaks. It comes down to a matter official use. "Only three or four tain, Italy. Yugoslavia and' Ger· of seconds, so the program must be BOB KNOWLES, assistant commenta· transmissiol'\S out of more than a many. run over once or twice to see how it tor lor the CBC'!p Prairie Region hundred were poorly received," he "I am glad," Mr. Ladame said, "to times out. And that brings up the Farm Broadcast department, who said. have lh1s opportunity of expressing matter of rehearsals. has 1ust returned to his Winnipeg Mr. Ladame's voice, like that of my deep gratitude to the CBe for its Let us not go into this rehearsal headquarters Irom visiting winter other UN correspondents using the co~operation in the truly intema­ business too deeply. It has its pain­ fairs at Calgary, Regina, and pOwerful Canadian transmitters, is Itional spirit which we are aU trying ful aspects. It involves, for example, Brandon. carried by land line from Lake SUc- to promote." Continued on page 7 Page 2 CB PROGRAM SCIIEDULE Prairie Region Festival Musicians ·llilJ SUNDAY, April 20th, 1947 1111111· All times given aTe Central Standard; jor Mountain time deduct one hour. STATION CBK, WATROUS 10:00 CBC NEWS 10:02 NEIGHBORLY NEWS FROM THE PRAffiIES CAPITAL REPORT (1 :03 p.m.) 10:15 PRAIRIE GARDENER Speakers to be heard today in­ 10:30 THE CONCERT ALBUM clude Thomas Reynolds [rom Wash­ 11:00 BBC NEWS AND ington, Matthew Halton from Lon­ COMMENTARY don, and \Varren Baldwin from Ot­ 11:15 THEY CAME TO CANADA tawa. 11:30 THE MAN OF PROPERTY 11:59 DOMINION OBSERVATORY OFFICIAL TIME SIGNAL RELIGIOUS PERIOD (1 :30 p.m.) 12:00 CALLING ALL CHILDREN Rev. A. B. Moore. Principal, St. 12: 15 JUST MARY Andrew's COllege, Saskatoon, will be 12:30 TO BE ANNOUNCED heard. 1:00 CBC NEWS 1:03 CAPITAL REPORT CHURCH OF THE AIR (3:30 p.m.) 1 :30 RELIGIOUS PERIOD Rev. F. G. Stewart, St. Andrew's 2:00 N.Y. PHILHARMONIC Presbyterian Church, Kingston, ant., 3:30 CHURCH OF THE AIR will conduct the service. 4:00 CBC NEWS 4:03 JOHN FISHER WHAT ABOUT YOUR MARRIAGE? 4:15 WEEK-END REVIEW (Dam. 7 :00 p.m.) 4:30 SINGING STARS OF Children's early training has a TOMORROW great deal to do with their ability 5:00 OZZIE AND HARRIET as adults to achieve a happy mar­ 5:30 CBC NEWS riage, in the opinion of Dr, R. O. 5:33 PRAIRIE WEATHER FORE­ Jones, head of the child guidance CAST clinic at Dalhousie University, Hali­ 5:38 MUSICAL PROGRAM fax, who will be the next speaker 5:45 CANADIAN SHORT STORIES in this weekly CBC series. Dr. Jones' 8:00 MUSIC FOR ROMANCE talk will be the second in a new 6:30 YOUR MUSIC radio series designed to point the 7:00 BERGEN AND McCARTHY way to success in marriage. The. Bach Festival on CBe f~om Vancouver during April and May is a 7:30 STAGE 47 I maJor musical event oj the sprmg season. The programs are heard on Sun­ 8:30 ALBUM OF FAMILIAR PARLOW STRING QUARTET days at 11 :00 p.m. Here are some of the participating musicians and pro­ MUSIC ducers. Above: CARDO SM...LLEY, violinist; ALBERT ST£lNBEnG. violinist and (9:30 p.m.) 9:00 CBC NATIONAL NEWS • conductor. Below: JOHN AVISON, orchestral conductor; and 9:10 THE OLD SONGS The only string quartet written ALAN THOMPSON, producer. 9:30 PARLOW STRING by the modern French composer, QUARTET Maurice Ravel, will be played on the 10:00 THE READERS TAKE OVER QUALITY, PRICE-Concluded According to Mr. Mitchell the next broadcast concert by the Par­ coyotes made heavy inroads into the 10:30 SUNDAY SERENADE low String Quartet, tonight. The 111s way to Regina, and found the 11:00 BACH FESTIVAL antelope population in the Medicine F is spring well advanced there on March 12:00 CBC NEWS Quartet in Major, one of the Hat area this winter.