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The In-Store Retail Experience: a C-E-V Approach to Consumer Shopping Activity

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The In-Store Retail Experience: a C-E-V Approach to Consumer Shopping Activity Louisiana State University LSU Digital Commons LSU Historical Dissertations and Theses Graduate School 1991 The n-SI tore Retail Experience: A C-E-V Approach to Consumer Shopping Activity. Barry James Babin Louisiana State University and Agricultural & Mechanical College Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_disstheses Recommended Citation Babin, Barry James, "The n-SI tore Retail Experience: A C-E-V Approach to Consumer Shopping Activity." (1991). LSU Historical Dissertations and Theses. 5164. https://digitalcommons.lsu.edu/gradschool_disstheses/5164 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Historical Dissertations and Theses by an authorized administrator of LSU Digital Commons. For more information, please contact [email protected]. INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly firom the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be fi*om any type of computer printer The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand corner and continuing fi’om left to right in equal sections with small overlaps. Each original is also photographed in one exposure and is included in reduced form at the back of the book. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6" x 9" black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. UMI University Microfilms International A Beil & Howell Information Company 300 North Zeeb Road, Ann Arbor Ml 48106-1346 USA 313,761-4700 800,'521-0600 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Order Number 9207486 The in-store retail experience: A C-E-V approach to consumer shopping activity Babin, Barry James, Ph.D. The Louisiana State University and Agricultural and Mechanical Col., 1991 Copyright ©1992 by Babin, Barry James. All rights reserved. UMI 300 N. ZeebRd. Ann Arbor, MI 48106 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. THE IN-STORE RETAIL EXPERIENCE: A C-E-V APPROACH TO CONSUMER SHOPPING ACTIVITY A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Programs in Business Administration by Barry James Babin B.S., Louisiana State University, 1982 M.B.A., University of Central Florida, 1987 August 1991 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Acknowledgements There are a great many people to whom I extend sincere appreciation for helping me develop both professionally and personally. Time and space does not allow me to name each one individually, but my gratitude is no less sincere. In particular, a number of academicians have helped me advance over the past 14 years of university study. Most salient among these are my dissertation committee members: Scot Burton, Joseph Hair, and William Black. Your time and contributions are greatly appreciated and have helped make this a better dissertation. Of special mention is my dissertation chairman and mentor for the past four years: William R. Darden. I feel fortunate to have benefitted from his guidance in the infancy of my career as a scholar. Also, I truly believe the best way to judge a doctoral program is by the quality of its students. I feel that the high personal standards held by my student colleagues and the rigor with which they pursued their work contribute to any scholarly success which I might obtain. In particular, I have worked quite closely with Mitch Griffin and I feel I am much the better for it. Last, and clearly not least, I acknowledge the countless contributions of my family. To Laurie, who provided support not only as my wife, but also as an intelligent and hard-working colleague who was always there to talk to. Also, I acknowledge the support of the newest member of the family - Amie. Finally, the two people to whom I owe the most - my mom, and the retailer from whom I learned the most, my dad. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS TITLE P A G E ............................................................................................................................................................ ACKNOWLEDGEMENTS...................................................................................................................................... TABLE OF CONTENTS......................................................................................................................................... LIST OF TABLES .................................................................................................................................................. v LIST OF FIGURES .................................................................................................................................................. vi ABSTRACT................................................................................................................................................................ vi CHAPTER ONE: GENERAL INTRODUCTION................................................................................................... 1 INTRODUCTION....................................................................................................................................... 1 Historical Perspective............................................................................................................... 2 Theoretical Issues ...................................................................................................................... 5 A Ne\w Perspective................................................................................................................... 6 BACKGROUND......................................................................................................................................... 9 The Retail Environment ............................................................................................................ 9 Shopping Personality ............................................................................................................ 14 Consumer Emotions as Mediators ....................................................................................... 16 Approach-Avoidance Behaviors............................................................................................ 22 An Hedonic Perspective on Perceived Value .................................................................... 22 A C-E-V MODEL OF CONSUMER-RETAILER ENCOUNTERS ..................................................... 24 The Model ............................................................................................................................... 24 CONTRIBUTIONS OF THE DISSERTATION .................................................................................... 25 CHAPTER TWO: LITERATURE R EVIEW .......................................................................................................... 30 INTRODUCTION.................................................................................................................................... 30 RETAIL PERSONALITIES...................................................................................................................... 32 Store Im a g e s ........................................................................................................................... 34 Store Atmosphere.................................................................................................................... 42 Stores as Environments ....................................................................................................... 47 Summary and Conclusions................................................................................................... 50 SHOPPER PERSONALITiES ............................................................................................................... 51 General Shopper Typologies................................................................................................ 53 Toward An Experiential Typology......................................................................................... 54 Summary and Conclusions..................................................................................................
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