Naci DİLEKLİ, Necati ANAZ & Bruno Ferreira DA PAIXÃO Alternatif Politika, 2021, 13 (1): 75-113 AP SOCIAL MEDIA USE BY ISTANBUL MAYORAL CANDIDATES IN TWO SUBSEQUENT 2019 ELECTIONS 2019 İSTANBUL BÜYÜKŞEHİR SEÇİMLERİNDE ADAYLARIN SOSYAL MEDYA KULLANIMI Naci DİLEKLİ*, Necati ANAZ** & Bruno Ferreira DA PAIXÃO*** ABSTRACT We analyzed Facebook and Twitter engagements by Binali Yıldırım and Ekrem İmamoğlu, the two main candidates in the 2019 Istanbul mayoral election, spanning from December 2018 to the end of June 2019 due to the fact that the original elections were disputed and repeated. Social media analytics were used to obtain the data used in the study. We put forward four research questions that draw on the nature of social media as well as the unique Turkish political context. We rely on the discussion these questions for the bulk of our analysis. While the candidates received comparable number of votes, İmamoğlu was the clear champion of engagements on both platforms. We also observe that İmamoğlu embraced a positive campaign and the secular base already had a wider presence in social media. İmamoğlu was able * Associate Professor, Peoples’ Friendship University of Russia, The Institute of Space Technologies of Academy of Engineering, Department of Mechanics and Mechatronics, Moscow, Russia,
[email protected], ORCID ID: https://orcid.org/0000-0003-3191-5230. ** Associate Professor, İstanbul University, Faculty of Economics, Department of Political Science and International Relations, İstanbul,
[email protected], ORCID ID: https://orcid.org/0000- 0002-7111-8538. *** Special Advisor to the Legislative Chamber of the Federal District, Federal District Government, Buriti Square, Civic-Administrative Zone, Brasilia - DF,
[email protected].