Fashion's Planet's Future Is in Our Hands
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FASHION’S PLANET’S FUTURE IS IN OUR HANDS SKFK TODAY & TOMORROW WE ARE FASHION WE BELIEVE IN WHAT WE DO 4 BRAND VALUES 6 PRINTS ARE OUR FLAGSHIP 8 WE ARE SKFK & art 10 SUSTAINABILITY WE STAND FOR CHANGE 12 How DO we choose GOOD FIBRES 20 THIS IS HOW WE MANUFACTURE 30 HOW WE REACH CARBON NEUTRALITY 36 WHAT ABOUT OUR USED CLOTHES? 40 THIS IS WHAT THEY SAY ABOUT US 44 2 3 ETHICS WE BELIEVE IN WHAT WE DO A fashion brand based in Basque Country, focused on women looking for unique designs, exclusive prints and a wide range of products. SKFK’s casual style blends comfort and creativity. Our clothes are inspired by the principles of organic geometry; we observe and reinterpret nature, without losing sight on our essence. In SKFK we are pioneers: we were the first GOTS and Fairtrade® certified fashion brand in Spain. We are present all over the world, with stores and sales sites in more than 20 countries. DRESS HOW YOU ARE WE LOOK Although we appeared on the 90s streetwear scene, we’ve evolved and FURTHER transformed into a casual fashion brand. With a 20 year history, we rebranded AHEAD ourselves: we changed our production methods without losing identity. 4 5 K staNDS FOR KALEIDOSCOPIO. S staNDS FOR Not ONLY IS OUR SLow FASHION. WE OBSERVE AND ORGANIC cottoN REINTERPRET NatURE. GOTS-CERTIFIED, IT’S BUY LESS, BUY BETTER. KALEIDOSCOPE ALSO FAIRTRADE® . MAKE IT LAST. SHAPES INSPIRED US S K SINCE FOREVER. F staNDS FOR FIBERS. ONLY 1% OF THE cottoN USED ON PRINTS DEFINE US WE MEASURE Not ONLY CLotHES IS ORGANIC. AND ARE THE VERY THE ENVIRONMENtaL, We’re GLAD We’re HEART OF OUR BUT ALSO THE SOCIAL PART OF THIS CREatioNS. IMPact WITH OUR PERCENtagE. F owN staNDARDS. K staNDS FOR KINTSUKuroI. SKUNKFUNK FOR THE PAST BECOMES SKFK. 20 YEARS, KINTSUKuroI IS THE COLLABORatiNG JAPANESE ART OF WE ARE A WITH ARTISTS REPAIRING THINGS. CERTIFIED BRAND HAS BEEN OUR WE TRANSFORM AND PIONEERS FLagsHIP. wastE INto A IN SUstaiNABLE K RESOURCE. fasHION. 6 7 PRINTS ARE OUR FLAGSHIP Prints are part of our DNA. Our in-house designers team paints the prints by hand and embodies them on the clothes manually. Patterns are designed from scratch in our offices in Basque Country, with all our love and dedication. 8 9 SKFK & ART ADMIRATION, SHARED VALUES AND TEAMWORK Artists believe art is like a Art and fashion are constantly conversation between the artist and changing and are the ultimate the work. By mixing fashion and art, expression of creativity. Throughout we reach new ideas and concepts. Each these 20 years, we referred to art to season, we collaborate with artists permeate our designs with a common from different areas and fields. denominator: artistic freedom. JONAS LIVEROD LAURA VARSKY ss09 SWEDEN ss14-fw15 ARGENTINA BLAMI TINA TICTONE fw09 basQUE COUNTRY ss16 FRANCE GREMS LITTLE MADI ss10 FRANCE fw16-fw17 FRANCE ZEDAPAZ OPHELIE DHAYERE fw10 PORTUGAL ss18 FRANCE VIRAssAMY ANA JAREN ss11 FRANCE ss19 SPAIN WILL BARRAS GIULIA RONCHETTI fw11 UNITED KINGDOM fw19 itaLY SANTIAGO MORILLA GREMS ss12 Y ROCIO CAÑERO ss20 FRANCE SPAIN 10 11 WE STAND FOR CHANGE THE MOMENT IS now ALL COMPANY actiVITY MUST CONSIST ON SUstaiNABILITY. IT GIVES US A PURPOSE, SOMETHING WE BELIEVE IT’S NECESSARY to BUILD A POSITIVE IMPact AND takE caRE OF THE PLANET. IN SKFK, WE KNow CHANGING IS FEASIBLE AND WE waNT to LEAD THE MOVEMENT. IT’S TIME to JOIN THE REVOLUTION: LET’S BUILD A COMMUNITY OF CONSCIOUS BRANDS AND CONSUMERS. 12 13 > > > SINCE 2003, WE HAVEN’T E STOPPED LEARNING. WE R U WANT TO FORMALIZE OUR T COMMITMENT AND SHARE U F WHAT WE’VE LEARNT. 1999 2003 2009 2010 2012 2015 HI BEING TEXTILE BYE BYE WE GO FOR GOTS SKUNKFUNK! CONSCIOUS EXCHANGE CONVENTIONAL RENEWABLE certification What about our emissions? FIBERS ENERGY We were the first We established our Turning point: first time we first fashion brand. stepped foot in China. We In 2009, we first measured What we see in our future? We transformed all our fashion brand to obtain became aware of reality our impact. 100% of low impact fibers energy performance in the GOTS certification and we decided something on our collections. YAY! our offices and Spain in Spain. COOL! needed to be changed; and France stores. more sustainable methods, better conditions. 2016 2017 2018 2019 FAIRTRADE® CO2 IMPACT SCIENCE BASED SKUNKFUNK We got the Fairtrade® CALCULATOR TARGETS BECOMES SKFK certification and were We want to know how But, what is this? Is We evolved. Our brand pioneers in Spain. many emissions our the path to reduce our did too. Our name had clothes produce. emissions and reach to embody the change. ZERO WASTE carbon neutrality. How can we design KOOPERA SKFK CIRCULAR Closet and still generate zero We recycle clothes in CO2 MATTERS The rental revolution! waste? We did it in partnership with Koopera. We now compensate We end with pile-ups: 2016 with our capsule BACK IN THE LOOP! for our direct emissions a new way to wear new collection. and we are neutral on clothes every month. energy performance. 14 15 FASHION, AT THE FRONTLINE OF POLLUTING INDUSTRIES ONE PERSON buys, ON average, 60% MORE clothes compared to 15 YEARS From Skunkfunk to SKFK, the fashion industry BUT, WHAT ABOUT THE CLOTHES WE ago, AND throws IT away IN THE HALF has extremely evolved. Behind the idyllic NO LONGER WANT? scenario it shows, a not so glamorous reality Since 2000, global production has doubled OF TIME . 62% OF THESE clothes ARE remains hidden. and reached 100 billion clothes per year. Of MADE OF synthetic materials SUCH as that amount, 67% is incinerated or landfilled, 1700 liters of water are needed to produce a a source of soil and air pollution. This polyester , which takes MORE THAN single cotton T-shirt. Industrial pollution’s 20% information is scary: we need to think what 100 YEARS to decompose in fresh water is connected with the fabric treatment and dyeing. Take a look at water’s we can do and how we can blend fashion and color in this picture! sustainability. One person buys, on average, 60% more What can we do to face these overwhelming clothes compared to 15 years ago, and throws figures? How can we mix fashion and it away in half the time. 62% of these clothes sustainability? Since 2003, we haven’t stopped are made of synthetic materials such as learning, and with skfk we want to formalize polyester, which takes more than 100 years to decompose. our commitment and share all we’ve learnt. 16 17 S TA R T FIBRE PRODUCTION CLOTHES’ END Extraction of raw materials END OF LIFE and processing of synthetic, Collection and cellulosic, cotton and IMPACT ON YARN management of natural fibres. preparation garments at the end Spinning of yarn from ENVIRONMENT of their useful life stable filaments and fibres. cycle (incineration 15% and landfill). FASHION IS THE SECOND MOST POLLUTING INDUSTRY IN THE 28% WORLD, WITH TERRIBLE CONSEQUENCES FOR THE ENVIRONMENT AND CLIMATIC CHANGE. NOT ONLY IT POLLUTES WATER AND 0,3% LAND, IT ENDS WITH ALL NATURAL RESOURCES (WATER, FORESTS, FOSSIL FUEL…). ON TOP OF THAT, IT GENERATES A HUGE SOCIAL UNBALANCE, WITH UNLIVABLE WAGES AND CONDITIONS. Distribution Transportation from El 90% del impacto que genera una prenda se IN THE legal OR formal the assembly site to ABSENCE OF AN ethical da durante las fases previas a su confección. the retail stores. fashion NAME, THERE ARE El tinte de los tejidos, por ejemplo, es la FABRIC MANY BRANDS that talk ABOUT etapa con mayor gasto energético debido a preparation sustainability, ORGANIC, fair procesos que requieren grandes cantidades Weaving and knitting IN accordance with THEIR 1,3% de agua caliente. own CONVENIENT CRITERIA, of thread into fabric. generating CONFUSION AMONG Even though these figures are terrifying, we CONSUMERS with what IS need to pay attention to later stages. known as GREEN washing. 12% Assembly DYEING AND FOR US IT’S important to BE Cutting and sewing Choosing the right fibers is crucial to take FINISHING CLEAR AND SHARE THE data fabrics into clothing The most energy care of our clothes and ease the recycling obtained THROUGHOUT THE products. intensive stage. processes. process. 7% 36% TAKE A LOOK AT THE GRAPHIC TO LEARN MORE ABOUT CLOTHING’S LIFE CYCLE * Percentages represent the impact of climate change ENVIRONMENTAL IMPACT OF THE 2018 GLOBAL (measured in CO2 - eq) of each stage of the life STUDY OF THE CLOTHING AND SHOES INDUSTRY cycle in relation to the total impact of the garments. by Quantis and Climate Works Foundation. 18 19 How DO we choose GOOD FIBRES CHOOSING THE RIGHT FIBERS caN PREDETERMINE OUR GOALS GARMENTS’ lIFE CYCLE. HowEVER, 62% OF THE MOST COMMONLY USED Raw matERIALS IN THE TEXTILE INDUSTRY ARE SYNTHETIC AND 24% cottoN, WHILE THESE matERIALS HAVE THE GREatEST IMPact ON THE ENVIRONMENT. 100% LOW IMPACT For that reason, one of our biggest commitments is to prioritize FIBERS low impact fibers according to our brand standards. 100% WE HAD ALL FACTORS CONTINUOUS IMPROVEMENT: We are GOTS CERTIFIED IN THE PRODUCTION working with the NGO Textile Exchange to ORGANIC COTTON PROCESS INTO monitor our progress in this area. From 2012 to 2018 we went from 24% of the fibres being ACCOUNT TO SET classified as low impact to 63%. Organic cotton THESE STANDARDS. is the most widely used fiber in our collections. In addition, we are working to obtain the GRS 0% (Global Recycle Standard) certification for our RECYCLED fibers and the B Corp certification for our brand.