Despite the dramatic rise of these regions Grocery retail market Metro Cash & Carry signed a in 2018, the leader of market share was The grocery retail business in memorandum of cooperation with , with an indicator of 28.4%. The is divided into two main types: modern Technodom company. So the last greed MODERN TRENDS IN top three also included such cities as trade and traditional trade. Apparently, to open their household appliances Nur-Sultan and the main trend over the past five years selling departments in Metro shopping KZ RETAIL BUSINESS with indicators of 11.4% and 8.9% was an increase in the share of modern centers. Thus, both players are planning respectively. trade. Since 2013 the share of modern to increase their market shares. Last In the period of 2013-2018, the average trade has slightly raised by 14% Today year, convenience stores were the most marketGrocery share retail of modern market trade is 31%. It is Metro Cash & Carry signed a Retail market in Kazakhstan non-groceries goods – 8.2%. up to 5.8%, and 5.3% respectively. Based annualDespite growth the dramatic rate was rise 14% of. tTherefore,hese regions Grocery retail market dMetynamicro Cash distribution & Carry signedchannels, a showing anticipatedThe grocery that retail the business average inannual Kazakhstan memorandum of cooperation with In 2018, Kazakhstan’s GDP reached However, in 2018 the indicators were on the results of these six months, it was topin 2018, five growth the leader leaders, of market in mo sharenetary was The grocery retail business in Kazakhstan salesmemorandum growth of 107%.of cooperation As result wi ofth last growthis divided rate into over two the main next types:five years modern will Technodom company. So the last greed 58.8 trillion tenge, of which 16% is retail significantly different. The growth of concluded that retail business growth terms,Almaty, for with this anperiod indicato are:r of 28.4%. The is divided into two main types: modern year,Technodom the market company. structu Sore wasthe laasst greed business.MODERN In 2018, Kazakhstan TRENDSgroceries goods field increased upIN to indicators are in advance of the economy 1)topNu threer-Sultan also –included 18% such cities as reachtrade 6%.and traditional trade. Apparently, follows:to open their household appliances MODERN TRENDS IN top three also included such cities as trade and traditional trade. Apparently, to open their household appliances Inthe 2018, main completely trend over new the pastformats five inyears the selling departments in Metro shopping witnessed the tendency for modern 6.6%, non-groceries – 5.2% and the total as a whole. 2)Nur-SultanJambyl Region and East – 17 .1% tan Region the main trend over the past five years Overselling the departments past five years in Methet rtopo shopping 5 players trade development. Consequently, this growth in retail business reached 5.7%. 3)withSout indicatorsh Kazakhstan of 11.4 Region% and – 8.9% 16.4% grocerywas an increaseretail business in the fieldshare began of modern to hcaeventers. increased Thus, bothmarket players share are from planning 25.5 KZ RETAIL BUSINESS Regional growth with indicators of 11.4% and 8.9% was an increase in the share of modern centers. Thus, both players are planning analysisKZ was carriedRETAIL out in order to AccordingBUSINESS to analysis in 2019, there was 4)respectively. – 15.8% formtrade. in Since Kazakhstan. 2013 the Therefore, share of modern one of toto 43.5%.increase In their fact, marketat the en shares.d of 2018, Last the respectively. trade. Since 2013 the share of modern to increase their market shares. Last thetrade largest has slightly grocery raised retailers by 14% Today year, convenience stores were the most show how trends affected the retail anticipated trend of steady rise. Thus, In 2018, the overall retail growth rate 5)In Akmola the period Region of 2013-2 – 15.5%018 , the average trade has slightly raised by 14% Today totalyear, trading convenience area of stores groce wery rretailerse the most business.Retail market In 2018, in accordi Kazakhstanng to the data theno ng-groceriesrowth rates goods in Januar – 8.2%.y reached up to 5.8%, and 5.3% respectively. Based annual growth rate was 14%. Therefore,МАГАЗИНЫ market share of ПРОДУКТОВОГОmodern trade is 31%. It is d ynamicРИТЕЙЛА distribution channels, showing Retail market in Kazakhstan non-groceries goods – 8.2%. inup Kazakhstan to 5.8%, and was 5.3% 13%. respectively. Thus, 2018 Based top annual growth rate was 14%. Therefore,МАГАЗИНЫ market share of ПРОДУКТОВОГОmodernИсточник: trade Euromonitor is 31%. It is d ynamicРИТЕЙЛА distribution channels, showing of NationalIn 2018, StatisticalKazakhstan’s Com GDPmittee reached of the 4.4%,However, and duringin 2018 next the indicatorssix months were this on the results of these six months, it was top five growth leaders, in monetary anticipated that the average annual sales growth of 107%. As result of last In 2018, Kazakhstan’s GDP reached However, in 2018 the indicators were fiveon theleaders results in termsof these of sixgro months,wth, in it was top five growth leaders, in monetary anticipated that the averageИсточник: annual Euromonitor sales growth of 107%. As result of last 58.8 trillion tenge, of which 16% is retail significantly different. The growth of concluded that retail business growth маГаЗИНЫ ПРОДУКТОВОГОgrowth РИТЕЙЛ rate overа the next five years will year, the market structure was as Republic58.8 trillion of Kazakhstan tenge, of which reta i16%l turnover is retail indicatorsignificantly increased different. till 5.4%.The growth However, of monetaryconcluded term that are: retail business growth terms, for this period are: growth rate over the next five years will year, the market structure was as wbusiness.as 549,657 In tenge2018, perKazakhst capita.a nMoreover, thesegroceries indicators goods werefield loweincreasedr than up for to the indicators are in advance of the economy 1) Nur-Sultan – 18% reach 6%. follows: business. In 2018, Kazakhstan groceries goods field increased up to 1)in dNorthicators Kazakhstan are in advance Region of the-18.8% economy 1) Nur-Sultan – 18% 17%reach 6%. follows: 31% witnessed the tendency for modern 6.6%, non-groceries – 5.2% and the total as a whole. In 2018, completely new formats in the Over the past five years the top 5 players thewitnessed average the growth tendency rate reforcorded modern 7.2% same6.6%, period non-groceries last year. – Last 5.2% year and growth the total 2)as Aa tyrauwhole. Region – 17.5% 2) Jambyl Region – 17.1% 17%In 2018, completely new formats in the Over the past five years31% the top 5 players ptradeer year development. in period between Conseque 2009-2018.ntly, this rategrowth recorded in retail 5.7%. business At the re sameached time, 5.7%. a Современные3) South Kazakhstan Region – 16.4% СУПЕРМАРКЕТgrocery retail business field began to have increasedСУПЕРМАРКЕТ market share from 25.5 trade development. Consequently, this growth in retail business reached 5.7%. 3) South Kazakhstan Region – 17.3% 3) South Kazakhstan Region – 16.4% СУПЕРМАРКЕТgrocery retail business field began to have increasedСУПЕРМАРКЕТ market share from 25.5 analysis was carried out in order to According to analysis in 2019, there was Regional growth Современные form in Kazakhstan. Therefore, one of to 43.5%. In fact, at the end of 2018, the Canalysisorrespondingly, was carried the out growth in order rate toin the gradualAccording increase to analysis was identi in 20f19,ied therein was 4)R egionalShymkent growth – 16.4% 4) Mangystau Region – 15.8% form in Kazakhstan. Therefore, one of to 43.5%. In fact, at the end of 2018, the gshowroceries how goods trends field affected reached the 5.5%, retail and garnoticipatedceries goods trend and of non-groceriessteady rise. Thus, goods 5) – 15.5% the largest grocery retailers total trading area of grocery retailers show how trends affected the retail anticipated trend of steady rise. Thus, 5) AlmatyIn 2018, – the16% overall retail growth rate 5) Akmola Region – 15.5% МАГАЗИНЫthe largest grocery ПРОДУКТОВОГО retailers total РИТЕЙЛА trading area of grocery retailers business. In 2018, according to the data the growth rates in January reached in Kazakhstan was 13%. Thus, 2018 top МАГАЗИНЫ ПРОДУКТОВОГО РИТЕЙЛА business. In 2018, according to the data the growth rates in January reached in Kazakhstan was 13%. Thus, 2018 top МАГАЗИНЫ ПРОДУКТОВОГОИсточник: Euromonitor РИТЕЙЛА of National Statistical Committee of theTOP-5 4.4%, REGIONSand during next six BY months RETAIL this TRADE IN 2018, МАГАЗИНЫGROCERY ПРОДУКТОВОГОGROCERY Источник:STORES Euromonitor STORES РИТЕЙЛА of National Statistical CommТОП-5ittee of the РЕГИОНОВ4.4%, and during next ПО six РОЗНИЧНОЙ months this five leaders ТОРГОВЛЕ, in terms of growth, in Источник: Euromonitor five leaders in terms of growth, in маГаЗИНЫ ПРОДУКТОВОГО РИТЕЙЛа Источник: Euromonitor ТОП-5TOP-5Republic ofREGIONSРЕГИОНОВ Kazakhstan retaBY ПОil turnoverRETAIL РОЗНИЧНОЙ TRADEindicator IN increasedТОРГОВЛЕ, 2018, till % 5.4%.% OUT out 2018 However, of OF Гtotal., TOTAL % ОТ ОбщЕГО Объёма маГаЗИНЫ ПРОДУКТОВОГО РИТЕЙЛSource:а Euromonitor Source: Euromonitor Republic of Kazakhstan retail turnover2018 indicatorг., % от Source:increased общего Ministry of till National 5.4%.объёма Economy However, of the розничнойRepublic of Kazakhstanmonetary Statistics торговли committee term are: РОЗНwas 549,657ИЧНОЙ tenge per ТО capita.РГОВЛИ Moreover, these indicators were lower than for the monetary term are: GROCERY STORES was 549,657 tenge per capita. Moreover, these indicatorsИсточник: were loweКомитетr по than статистике for МНЭ the РК 1) -18.8% 31% 1) North Kazakhstan Region -18.8% 17% 31% the average growth rate recorded 7.2% same period last year. Last year growth 2) – 17.5% 83%17% 31% Average annual growth rate, 2) Atyrau Region – 17.5% СУПЕРМАРКЕТ17% СУПЕРМАРКЕТ69%31% per year in period between 2009-2018. rate recorded 5.7%. At the same time, a Современные СУПЕРМАРКЕТ83% СУПЕРМАРКЕТ 2013-2018, % 3) South Kazakhstan11% Region – 17.3% Современные per year in period between 2009-2018.Среднегодовой темп rateприроста, recorded 5.7%. At theNorth same Kazakhstan time, a 3) South Kazakhstan Region – 17.3% 17% МАГАЗИНСУПЕРМАРКЕТ17% СУПЕРМАРКЕТ31%69% 31% Correspondingly, the growth2013-2018 rate in г., the% gradual increase was identiСеверо-fiedRegion in 11% Современные СУПЕРМАРКЕТ МАГАЗИНСУПЕРМАРКЕТ Correspondingly, the growth rate in<11% the gradual increase was identiКазахстанскаяfied in 4) – 16.4% Современные МАГАЗИН МАГАЗИН groceries goods field reached 5.5%,<11% 12-14% and groceries goods and non-groceries goods 4) Shymkent – 16.4% Традиционные SUPERMARKET SUPERMARKET supermarket supermarket 12-14% 5) Almaty – 16% Modern Modern groceries goods field reached 5.5%,15-16% and groceries goods and non-groceries goods 5) Almaty – 16% Традиционные 15-16%>17% Nur-Sultan >17% г. Нур-Султан ТОП-5 РЕГИОНОВКостанайская ПО РОЗНИЧНОЙAkmola Region ТОРГОВЛЕ, ТОП-5 РЕГИОНОВ ПОТОП-5 РОЗНИЧНОЙ РЕГИОНОВ ТОРГОВЛЕ, ПО АкмолинскаяРОЗНИЧНОЙ 2018 Г., % ОТ О бщТОРГОВЛЕ,ЕГО Объёма 2018 г., % от общего объёма розничнойPavlodar торговли Region РОЗНИЧНОЙ ТОРГОВЛИ2018 г., % от общего объёма розничнойПавлодарская торговли РОЗНИЧНОЙ ТОРГОВЛИ Источник: Комитет по статистике МНЭ РК Источник: Комитет по статистике МНЭ РК West Kazakhstan 83% Западно-Region 9% 83% 69% 5% 9% 83% 69% Казахстанская Среднегодовой5% темп прироста, 9% МАГАЗИН201383% 201869% 2013-2018Среднегодовой г., % темп прироста, 9%Северо- 11% ИсточнИк: Euromonitor МАГАЗИН МАГАЗИН69% 2013-2018 г., % КазахстанскаяСеверо- 11% МАГАЗИН2013 МАГАЗИН2018 <11% Казахстанская МАГАЗИН МАГАЗИН <11% East Kazakhstan Region Традиционные МАГАЗИН Atyrau Region12-14% Восточно-Казахстанская Традиционные Атырауская 12-14% Традиционные 83% 83% 15-16% Традиционные 69% 69% 15-16% Карагандинская traditionaltraditional >17% Актюбинская г. Нур-Султан traditional traditional >17% Костанайская г. Нур-Султан retails retails Костанайская Акмолинская retails retails Акмолинская на протяжении следующих пяти Technodom, и в торговых центрах году структура рынка выглядела 28% Traditional Traditional ПавлодарскаяAlmaty Region 28% Кызылординская ПавлодарскаяАлматинская лет составит 6 %. Metro открылись отделы по про- следующим образом: В 2018 году в Казахстане на- даже бытовой техники и электро- Данные игроки за последние пять МангистаускаяMangystau Region ЖамбылскаяJambyl Region Западно- 9% КазахстанскаяЗападно- чали формироваться совершенно 2013ники. За счет альянса оба игрока лет нарастили до2018лю рынка с 25,5 Казахстанская 5% 9% 5% 9%South ИсточнИк: Euromonitor 2013 2018 9% Almaty новые форматы в сфере продо- 2013планируют увеличить свою долю до 43,5 %. 2018 ТуркестанскаяKazakhstan г. Алматы ИсточнИк: Euromonitor 2013 2018 Region вольственного ретейла. Так, один на рынке. В прошлом году кру- По итогам 2018 года общая Восточно-Казахстанская Атырауская Восточно-Казахстанская Атырауская из крупнейших продовольствен- глосуточные магазины являлись торговая площадь продуктовых Актюбинская Карагандинская Актюбинская Карагандинская г. ШымкентShymkent ных ретейлеров – компания Metro самыми динамичными канала- ретейлеров составила 689 тыс. кв. 2013 2013 2018 2018 Casна прh&Carryотяжении подписала следующих меморан пяти- миTec сбhnodom,ыта, по казави в то рговыхрост пр цеодажнтрах м.год Зау поструктураследние пярытьнка ле выт пргляделаирост 28% ИсточнSOURCE:И MINISTRYк: комИ тетOF NATIONALпо статИ ECONOMYстИке мн Э Рк Кызылординская Алматинская 28% думSOURCE:лет сосо сот EUROMONITORтавитрудничестве 6 %. с компанией на урMetroовне открылись 107 %. Та отк,делы в прошлом по про - состследующимавил 10,9 обр %. Празом:огнозируется, Кызылординская Алматинская лет составит 6 %. Metro открылись отделы по про- следующим образом: OF THE REPUBLIC OF KAZAKHSTAN STATISTICS COMMITTEE В 2018 году в Казахстане на- даже бытовой техники и электро- Данные игроки за последние пять Мангистауская Жамбылская В 2018 году в Казахстане на- даже бытовой техники и электро- Данные игроки за последние пять Мангистауская Жамбылская чали формироваться совершенно ники. За счет альянса оба игрока лет нарастили долю рынка с 25,5 новые форматы в сфере продо- планируют увеличить свою долю до 43,5 %. Туркестанская г. Алматы новые форматы в сфере продо- планируют увеличить свою долю до 43,5 %. Туркестанская г. Алматы вольственного ретейла. Так, один на рынке. В прошлом году кру- По итогам 2018 года общая из крупнейших продовольствен- глосуточные магазины являлись торговая площадь продуктовых г. Шымкент самыми динамичными канала- г. Шымкент ных ретейлеров – компания Metro самыми динамичными канала- ретейлеров составила 689 тыс. кв. Cash&Carry подписала меморан- ми сбыта, показав рост продаж м. За последние пять лет прирост ИсточнИк: комИтет по статИстИке мнЭ Рк дум о сотрудничестве с компанией на уровне 107 %. Так, в прошлом составил 10,9 %. Прогнозируется, ИсточнИк: комИтет по статИстИке мнЭ Рк дум о сотрудничестве с компанией на уровне 107 %. Так, в прошлом составил 10,9 %. Прогнозируется, ПРОДОВОЛЬСТВЕННЫЕGROCERY COMPANIES КОМПАНИИ IN KAZAKHSTAN, КАЗАХСТАНА, 2018 г., % розничной% share of the торговли market продовольствиемin 2018 ПРОДОВОЛЬСТВЕННЫЕGROCERY COMPANIES IN КО KAZAKHSTAN,мПаНИИ Ка З%а ХСSHAREТаНа OF, 20 THE18 Г., MARKET % РОЗНИЧНОЙ IN 2018 distance away from home. This trend is of indicators in 2009 with indicator in АAnналитический analytical review обзор was prepared был под by- Источник:Source: Euromonitor Euromonitor ТОРГОВЛИ ПРОДОВОЛЬСТВИЕм worth nothing among such well-known 2018, it was recorded that growth was готовленBaker Tilly компанией Qazaqstan Advisory Baker Tillyas part retailers as Magnum and Ramstore. The only recognized in the sale of fresh fruits Qazaqstanof a research Advisory of leading в retail рамках trends ис -of main reason for this trend was the busy and vegetables. следованияretail business основных in Kazakhstan, тенденций which is 3,9% lifestyle of people, in a particular such big However, in non-grocery goods, the розничнойone of the main торговли financial в Казахстанеinstitution of Trending Republic of Kazakhstan. Reteil Group cities like Almaty and Nur-Sultan. situation is fundamentally different. для одного из крупнейших фи- Eventually majority of non-grocery нансовых институтов Республики Grocery goods vs Non-grocery 16,8% goods categories were presented a Казахстан. 3,1% Magnum Cash&Carry goods Firkan 6,4%4% growth in the total. Only exceptions were Anvar pharmaceutical products, computers and Anvar 46,3% In 2018, grocery goods contained software, cleaning products. 4% ПрочиеOthers 30% of the total retail business, and on Ideal other side non-grocery goods were 70%. In conclusion, today the retail Market 6,4%4% In fact, the share of sales of non-grocery business is at the stage of active Metro Group 9,9% goods has increased by 6% comparing development. The main trend of the Skif Sauda with 2009.After analyzing the structure grocery retail market consists that large 3,2% Ayan of retail business for certain categories chains are going to remove traditional Group of goods over the last ten years, it is trade stores by opening «Express» style worth nothing that the share of the stores. Therefore, it is anticipated that in majority of grocery goods in total had the next five years the share of modern ИсточнSOURCE:И EUROMONITORк: Euromonitor been reduced. After comparison trade stores will reach 41.5%. expanded till 689 thousand square Cash&Carry had the largest retail space Moreover, in the next five years, it is meters. Apparently, over the last five – 125.7 thousand sq.m. Second place was forecasted a sleep rise up to 2,633. At the TOP-5 RETAILTOP-5 COMMODITY RETAIL COMMODITY GROUPS GROUPS IN 2018, IN 2018, years it increased till 10.9%.Moreover, it by Skiff Sauda – 95.2 thousand sq.m. same time, it was amounted 325 super - ТОП-5TOP-5 RETAILТОВаРН COMMODITYЫХ ГРУПП П% GROUPSО share ОбЬЕ outм INУ % of РО2018, share totalЗНИЧНОЙ % out SHARE of ТОРГОВЛИ,total OUT OF TOTAL 2018 Г., % ОТ ВСЕЙ ТОП-5ТОРГОВЛИТОП-5 ТОВАРНЫХ ТОВАРНЫХ ГРУП ПО ГРУП ОБЬЕМУ ПО ОБЬЕМУ РОЗНИЧНОЙ РОЗНИЧНОЙ ТОРГОВЛИ, ТОРГОВЛИ, is predicted that over the next five years Thus, these companies combine 30% of markets in total. In 2018, Kazakhstan has Source: Ministry2018 of National г., %EconomySource:2018 от Ministry ofвсей theг., Republicof %National торговлиот of EconomyKazakhstan всей of Statisticsthe торговли Republic committee of Kazakhstan Statistics committee the total rise will be up to 5.6%. %. all retail market share. In 2018, the total developed a tendency to build a large Источник: Комитет поИсточник: статистике Комитет МНЭ РКпо статистике МНЭ РК Indeed, by the end of 2018, , MagnumРЫНОКRETAIL number РОЗНИЧНЫХMARKET modern trade stores STRUCTURE were ТОВАРОВ2,353. number of stores located within walking Source: Ministry of NationalИсточник: Economy Комитет of по the статистике Republic of МНЭ Kazakhstan РК Statistics committee РЫНОКRETAIL MARKETРОЗНИЧНЫХ STRUCTURE ТОВаРОВ

4,7% 4,7% 4,4% 4,4% Construction materialsConstruction materials Alcohol Alcohol that4,4% are not included4,4%that are not included and non-alcohol4,7% and4,7% non-alcohol Строительные Строительные Напитки, включаяНапитки,3,2% включая 3,2% 2,8% материалы,in other2,8% groupsматериалы,in other groups drinksалкогольные алкогольныеdrinks Footwear не включенныеFootwearне включенные Milk products3,2% 3,2%Milk products 2,8% 2,8% Обувь в другиеОбувь группировкив другие группировки 4,8% 4,8% andМолочные eggs Молочныеand eggs 9,6% 9,6% продукты продукты 9,6%Clothes 9,6% Clothes Meat and4,8% meat Meat4,8% and meat и яйца и яйца Одежда Одежда Мясо и мясные Мясо и мясные3,8% 3,8% 336%6% 30%30% productsпродукты продуктыproductsFruits 3,8% 3,8%Fruits 4,0% 4,0% and vegetables and vegetables 4,0% 4,0% Фрукты и овощи,Фрукты и овощи, ЭлектрическиеElectrical ЭлектрическиеElectrical (fresh)свежие свежие(fresh) бытовыеhouseholds приборыбытовые приборыhouseholds appliances appliances 1,7% 1,7% 664%4% 70%70% 1,7% 1,7% 2,9%2,9% 2,9% 2,9% Bakery Bakery ОборудованиеTelecommunicationОборудованиеTelecommunication Изделия Изделия электросвязи электросвязи хлебобулочныеproducts хлебобулочныеproducts equipment equipment

ПродовольственныеGroceryПродовольственные goods товарыGrocery goods товары НепродовольственныеNon-groceryНепродовольственные goodsтоварыNon-grocery товары goods Non-groceryнепродовольственные goods товары Groceryпроводовольственные goods товары

20092009 20182018 ИсточнИк: комИтет по статИстИке мнЭ Рк ИсточнИк: комИтет по статИстИке мнЭ Рк SOURCE: MINISTRY OF NATIONAL ECONOMY SOURCE: MINISTRY OF NATIONAL ECONOMY OF THE REPUBLIC OF KAZAKHSTAN STATISTICS COMMITTEE OF THE REPUBLIC OF KAZAKHSTAN STATISTICS COMMITTEE