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“Motivate, Encourage and Inspire” – H.E Asia-Pacific Institute for Broadcasting Development October 2017 Kuala Lumpur, Malaysia VOLUME 16 NO.4 ISSN: 1675 - 4751 “Motivate, Encourage and Inspire” – H.E. Abdullah Jihad, Vice President of the Republic of Maldives Broadcaster Editorial ImpactfulTelling Stories In a 1996 essay on the Microsoft website Ramachandran Ponnan, AIBD Consultant tions called for more training in produc- titled ‘Content is King’, Bill Gates said & Lecturer at Taylor’s University, Malaysia, ing good stories, among others. In its “Content is where I expect much of the stressed the importance of unique yearly report to members, AIBD Director real money will be made on the Internet, content and recommended ways on how Chang Jin highlighted the Institute’s just as it was in broadcasting”. local programmes can be marketable in activities in this aspect. It pursued 36 the regional and international markets. training activities within the period from Twenty-one years later, his statement 1st of July 2016 to 30th June 2017 that remains valid and relevant today. Internet We also highlight creative radio pro- cover, among others, development of players as well as broadcasters search grammes that won the recent AIBD Radio content and production of entertainment for and present good stories to tell. The Awards. One of them is a feature report programmes, as well as children and aim is not only to attract more audiences entitled “Hand in Hand,” produced by youth programmes utilising multimedia and ratings that can generate business China National Radio. It tells the stories of and documentary genre. revenues, but also to enable citizens to three migrant mothers and their children, understand development issues. stressing their challenges and struggles Many broadcasters believe making a good to settle down in the cities. Li Hong, radio and/or TV story does not depend Where do we find good content? Asia is Secretary-General of Radio Society, China solely on equipment or technology. It home to a diversity of cultures, religions National Radio, writes that “children in helps, but more importantly, it requires and peoples that can serve as sources need often attract social attention; choos- various elements that matter to citizens. for good content. But how do we tell ing this unique topic lays the groundwork the region’s stories in a way that impact for maximum media penetration”. A compelling story flows well that doesn’t individuals and society? How can we confuse listeners and viewers. It must share Asian content more effectively Our Asia Media Summit 2018 to be have strong characters and soundbites for both the local and international held in New Delhi, India will cover the that can be memorable to them. It audiences? theme “Telling Our Stories – Asia and must evoke a wide range of feelings and More” highlighting the need not only to emotions. It must make people laugh and This edition of the Broadcaster features preserve genuine and colourful stories cry, inform, move and inspire them to see some articles dealing with telling good from the region, but also to share them their surroundings in a new perspective. stories and ways to market them. Mr Kevin beyond boundaries through traditional Anderson, Founder and Principal, Ship’s and new media. It will also look into Good stories engage audiences. They gen- Wheel Media, talks about creatively stories regulations support, technologies erate and expand connections, enhancing telling stories with numbers. In a recent that enhance quality storytelling, Asian understanding that make them memo- workshop in Malaysia, he discussed data values that reflect good stories or modern rable. Impactful content can drive active journalism and how best to visualise values that dominate content. “Should pubic participation in development. numbers and data, suggesting that the all good content be commercially suc- key is to understand the story that the cessful” will also be discussed. Good content and the way stories are told numbers are telling you. will spell the difference between success In the recent AIBD general membership and failure. In a recent seminar in Brunei, Dr. meeting in Maldives, member organisa- 2 Broadcaster Inaugural Ceremony Maldives’ VP Urges Media to Inspire Nations for a Better Society Dr Abbas Naseri Taheri, President of AIBD In her opening remarks, Ms Shaayan General Conference and Advisor to IRIB highlighted the diversified services of President and Director General, IRIB PSM, who was hosting the 16th General International Cooperation Department, Conference in Maldives. She cited the delivered the welcoming remarks. content they produce for its 8 TV chan- nels, 3 radio channels, an online media In his speech, Dr Taheri cited various platform and a magazine. demands on media to make a difference in helping solve poverty, malnutrition, As young people who comprise two thirds lack of education, gender and socio- of Maldives population are both catalysts economic inequality, environmental and agents of change, she said PSM degradation and conflict, among others. stresses the importance of training young professionals. One demand is for media to produce compelling and distinct content so that In this way, she said, “they can play Maldives Vice President Abdullah Jihad audiences can attain great satisfaction their designated role in building a well- says “media’s key role is not to depress and great experiences that drive informed, educated, entertained and an and dishearten citizens, but to motivate, participation and engagement. aware society that will engage in building encourage and inspire nations” in order this nation”. to pave the way for future generations Two is to contribute to public under- and build a better society. standing and analysis of sustainable de- The presentation of the AIBD Awards velopment concerns and achievements. 2017 was also held during the Inaugural “This is where intergovernmental Ceremony. organizations like AIBD comes into the Three is getting media to adapt to emerg- picture. It can provide smaller states like ing technologies and social media that Trophies and certificates were presented Maldives an opportunity to strengthen the can equip broadcasters with effective to winners or their representatives in efficiency of media for the betterment of platforms to produce better programme various categories covering Best TV the country”, he said. content, interact differently with and programme on ‘Towards a Waste Free reach out to bigger audiences. Society’, on ‘Bridging the Gender The Maldives Vice President delivered this Gap’, Best Radio programme on ‘The message during the Inaugural Ceremony Four is to strengthen human resource journey of the Migrant’ and on ‘Fighting of the 43rd Annual Gathering/16th AIBD skills and competence, a primary man- Deforestation”. General Conference & Associate Meetings date of the Institute. held on 21 August 2017 in Maldives. “I hope that a regional consensus would In his speech, Vice President Jihad spoke be created in this gathering to meet about the growing role of social media in these demands, no doubt a step forward the contemporary world, stressing that its towards a balanced and sustainable de- rise has made such an impact that it has velopment”, he said. become a challenge for the traditional media to lure and sustain the audience. Ms Aminath Shaayan Shahid, Deputy Managing Director of Public Service “The social media offers a level of Media (PSM), also spoke during the flexibility that the traditional media does Inaugural Ceremony. not afford. It offers a much higher level of interactivity making this, perhaps the main distinguishing factor” he said. He also pointed out that as social media rapidly grows as a medium, member countries of AIBD should consider ways to blend in and integrate traditional media with new media. AIBD can take a lead, he said, in addressing this need, and should design more courses on social media including training of technical staff. 3 Broadcaster AIBD General Conference Calls for more in-country training workshops and sustainability concerns th dominated discussions among AIBD The 16 General Conference: members who participated in the 43rd Annual Gathering/16th AIBD General Conference in Maldives. Members Seek a Close to 50 full and affiliate member representatives from 16 countries at- More Relevant tended the conference on 22 August 2017 to examine the Institute’s annual performance and future direction. and Sustainable AIBD Discussions focused on the need for additional in-country workshops in Asia Pacific and Africa from 1 July 2016 open more applications for AIBD mem- member states, among them, Bangladesh, to 30 June 2017. These workshops bers who wish to participate in future Cambodia, Maldives, the Philippines, covered a variety of topics to include training workshops on content, being Sri Lanka and Thailand. Training topics TV camera editing/lighting/production, organised by the Korea Radio Promotions being requested cover mobile journalism, digitization, production of children/youth Agency or RAPA. election reporting, media management, programmes, radio production, disaster community radio, citizen journalism, risk reduction, new media and social The Consortium for Educational Content archiving, documentary production, and media. in India said they are willing to assist training of trainers. Some members also AIBD to produce educational programmes requested the AIBD secretariat to look Fifty percent (50%) of the activities were and use infographics. into offering online courses as a way to
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