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Intertextile Home Textiles Autumn Edition 2020 Shanghái 24-26 De Agosto De 2020

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Intertextile Home Textiles Autumn Edition 2020 Shanghái 24-26 De Agosto De 2020 INFORME IF DE FERIA 2020 Intertextile Home Textiles Autumn Edition 2020 Shanghái 24-26 de agosto de 2020 Oficina Económica y Comercial de la Embajada de España en Shanghái INFORME IF DE FERIA 31 de agosto de 2020 Shanghái Este estudio ha sido realizado por Vicente López-Trompo, Daniel Bajo la supervisión de la Oficina Económica y Comercial de la Embajada de España en Shanghái http://china.oficinascomerciales.es Editado por ICEX España Exportación e Inversiones, E.P.E., M.P. NIPO: 114-20-024-0 IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 Índice 1. Perfil de la feria 4 2. Ficha técnica 5 2.1. Descripción y evolución de la feria 6 2.1.1. Expositores 6 2.1.2. Productos presentados 8 3. Tendencias y novedades presentadas 9 3.1. Participación española 10 4. Recomendaciones 11 5. Anexos 12 5.1. Expositores de Intertextile 12 5.1.1. Empresas internacionales 12 5.1.2. China, Hong Kong y Taiwán 13 3 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 1. Perfil de la feria Intertextile Shanghai Home Textiles es una feria dedicada a la exhibición de telas y accesorios dentro del sector textil, especializada en materiales para el uso en hogar (cortinas, tapizados, ropa de cama, etc.). Las ferias de INTERTEXTILE comenzaron en 1995 celebrando ediciones de primavera y de otoño desde entonces. CARTEL DE LA FERIA INTERTEXTILE SHANGHAI HOME TEXTILES 2020 Fuente: Intertextile 4 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 2. Ficha técnica Fechas de celebración 24 – 26 de agosto de 2020 (público profesional) Fechas de la próxima Marzo de 2021 edición Periodicidad Cuatro ferias al año con temporadas primavera y otoño y dos versiones de la feria, textiles para hogar y textiles para vestimenta Lugar de celebración National Exhibition and Convention Center (NECC) 111 Laigang Rd, Qingpu District, Shanghai, China Horario de la feria 09:00 – 18:00 Precios Entrada gratuita para visitantes profesionales 350 $/m2 para Espacios estándas y Designers’ Studio (mínimo 12 m2) 300 $/m2 para Espacio vacío (mínimo 36 m2) 10% de descuento para solicitudes realizadas antes del 29/02/2020 Sectores y productos Productos y equipamientos del sector textil hogar, desde cortinas y tapisería presentados a ropa de cama y productos inteligentes. Contacto Ms. Marit Lau [email protected] Ms. Rita Li [email protected] Mr. Jake Xu [email protected] Organizador Messe Frankfurt (HK) Ltd / Beijing Hometex Expo Co Ltd 35/F China Resources Building, 26 Harbour Rd, Wanchai, Hong Kong Tel: +852 2230 9982 / +852 2238 9966 (Hong Kong); +86 400 613 8585 #805 (China) Fax: +852 2598 8771 [email protected] www.messefrankfurt.com.cn 5 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 2.1. Descripción y evolución de la feria 2.1.1. Expositores La feria contó con un recinto expositivo distribuido en 4 pabellones. PLANO DE LA FERIA Fuente: Intertextile Hall 3 Hogar Hall 4.1 Marcas internacionales / Tapicería Ropa de cama, toallas, Tejidos para sofás, cortinas equipamiento inteligente Hall 5.1 Marcas de tejidos Hall 6.1 Tejidos para sofás Cortinas, tejidos para sofás, Tejidos para sofás, protección solar, alfombras tapicería, cortinas 6 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 FOTOS TOMADAS DURANTE LA VISITA Fuente: Visita a Intertextile 7 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 2.1.2. Productos presentados Ropa de cama, baño, mesa de Ventanas y tapicería Impresión digital y técnicas cocina Tejidos para cortinas Procesamiento de textiles / tecnología Ropa de cama, mantas y productos de Accesorios para cortinas (Textiles y No doméstica cama Textiles) Sistema CAD / CAM / CIM Almohada de futones y espuma Sofás y tapicerías Máquina de impresión digital, software y viscoelástica Telas de cuero accesorios Colchones, Cojín Felpa, productos de toalla y alfombra de baño Ropa de mesa y cocina Editores Productos para el hogar Alfombras y tapetes Alfombras artesanales y alfombras hechas a máquina Revestimiento de paredes Protección solar Fibras, hilos y productos químicos Productos y accesorios de Sistemas de protección solar y accesorios revestimiento de paredes (parasol, romana, veneciana, etc.) Textil Diseñadores Medios y publicaciones 8 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 3. Tendencias y novedades presentadas Productos para la salud Se pudo observar gran cantidad de empresas que apuestan por productos con detalles saludables o de protección ambiental, ya sea resaltando la ausencia de tóxicos como productos con tratamientos antimicrobianos para evitar la acumulación de virus y bacterias. También destacan, principalmente en el sector de las cortinas, la protección contra los rayos UVA, una característica muy solicitada por el consumidor chino. Productos ecológicos Se vieron algunas muestras de productos reciclados o reciclables, esta tendencia está aumentando en China en los últimos años y se ha podido observar en diversas ferias de sectores diferentes como cada vez más empresas empiezan a tener la protección del medio ambiente en cuenta. Esto es debido en parte a la evolución del consumidor chino, que tiende a preocuparse más por la calidad y la seguridad de los productos. MUESTRA DE PRODUCTOS 9 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 Fuente: Visita a Intertextile 3.1. Participación española En esta edición de Intertextile no se contó con participación española. 10 Oficina Económica y Comercial de la Embajada de España en Shanghái IF INTERTEXTILE HOME TEXTILES - AUTUMN EDITION 2020 4. Recomendaciones Los contactos personales y conexiones son de vital importancia a la hora de realizar negocios en China. Por ello, la asistencia a eventos como ferias es muy recomendable si se desea obtener información de primera mano y establecer contactos con posibles clientes. También es importante la participación en actividades paralelas organizadas por la feria, como foros o encuentros entre profesionales, ya que pueden ser una oportunidad para darse a conocer y conseguir contactos. Además, se desea recordar la importancia de proteger la marca y todos sus signos distintivos antes de promoverla con cualquier tipo de acción puesto que en China rige el principio “First To File” (la empresa que registre las marcas por primera vez es su propietaria en este mercado, aun estando las mismas anteriormente registradas en otros países). Del mismo modo, cabe recordar a cualquier interesado en introducirse en el mercado sobre la importancia de las redes sociales como forma de promocionar la marca o producto, ya que éstas están prácticamente omnipresentes en la vida diaria de los ciudadanos de China. En este sentido, es altamente recomendable, si no imprescindible, familiarizarse con la aplicación WeChat, abriendo una cuenta de carácter personal, y cuando sea posible contar con una cuenta oficial de empresa, para facilitar la interactuación con el cliente y maximizar el alcance. Finalmente, conviene recordar la importancia de contratar los servicios de un traductor experto de chino para las negociaciones comerciales en este país, especialmente si se participa como expositor, ya que son numerosos los empresarios que no dominan el inglés o a los que les resulta difícil expresarse con fluidez en ese idioma 11 Oficina Económica y Comercial de la Embajada de España en Shanghái IF IF IF INTERTEXTILE HOME TEXTILES - AUTUMNIF EDITION 2020 Mahmood Textile Mills (Paquistán) Banswara Syntex (India) Lanificio Carlo Barbera Srl (Italia) Reliance Weaving Mills (Paquistán) E Miroglio Srl (Italia) Lanificio Di Pray SpA (Italia) 5. Anexos Sapphire Textile Mills (Paquistán) Hirota (Japón) Lanificio Faliero Sarti (Italia) Alumo AG (Switzerland) JJ Apparel Crocker Inc (Estados Unidos) Lanificio Luigi Colombo SpA (Italia) weba Weberei Appenzell AG (Switzerland) Komatsu Matere (Japón) Lanificio Moessmer SpA (Italia) Tootal Fabrics (Holland) B V (Países Bajos) Korea Textile Center (Corea del Sur) Lanificio Zignone SpA (Italia) Kotonteks Tekstil Tic Ve San Sti (Turquía) Kumazawa Shoji (Japón) Leggiuno SpA (Italia) Soktas Tekstil Sanayi Ve Tic AS (Turquía) Masui (Japón) Leomaster SpA (Italia) 5.1. Expositores de Liberty Fabric (Reino Unido) Milior SAS (Italia) Olmetex SpA (Italia) 4 Impresión digital Mitsubishi Chemical Corporation (Japón) Profilo Tessile - C Tessile SpA (Italia) Intertextile Digitex USA LLC (Estados Unidos) Moririn (Japón) SIC Tess Divisione Di Tessitura Monti SpA (Italia) 5 Funcional PT Indorama Synthetics TBK (Indonesia) Successori Reda SpA (Italia) Nt Majocchi Srl (Italia) Stoxx Di Alessandro Vannini (Italia) Tessitura Grandi & Rubinelli (Italia) Esta lista se corresponde con los expositores a Azearth Corporation (Japón) Stylem (Japón) Tessitura Marco Pastorelli SpA (Italia) fecha de enero de 2020, antes del retraso de la Chori (Japón) Sunwell (Japón) Tessitura Monti SpA (Italia) Toyobo STC (Japón) Transfertex GmbH & Thermodruck KG (Germany) Trabaldo Togna SpA (Italia) celebración de la feria y del cierre de fronteras Hyundai Chemical (Corea del Sur) Uni Textile (Japón) Vitale Barberis Canonico SpA (Italia) que no ha permitido la entrada de
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