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Domestic Visitation to Regions of Victoria Year Ending March 2016

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Domestic Visitation to Regions of Victoria Year Ending March 2016 Domestic visitation to regions of Victoria year ending March 2016 1. The March 2016 release provides two full years of data that have been captured under the new methodology. However, comparisons with results preceding the introduction of the new methodology (2000–2013) should be used with caution. While percentage change figures are provided, interpretation of these results should focus on comparisons of relative performance against other states (e.g. New South Wales, Queensland) and the national average, rather than absolute rates of growth. 2. There were definitional changes to some of the boundaries in 2015. In addition, the timing of Easter and school holidays should be taken into account when interpreting the results. Refer to the final page for detail of these changes. Summary results Key indicators of domestic visitation estimates to and within Victoria for the year ending March 2016 include: • Total domestic overnight visitors to and within Victoria increased 6.7% compared with the previous year to 21.8 million. The growth achieved was behind the national average (+7.6%). • Over the period year ending March 2011 to 2016, domestic overnight visitor estimates to Victoria increased by 5.4% per annum, above increases at the national level (+4.9% p.a.), New South Wales (+3.6% p.a.) and Queensland (+4.4% p.a.). • Domestic visitor night estimates to Victoria increased 2.6% year-on-year to 64.4 million nights for the year ending March 2016, behind the national average (+5.0%) and New South Wales (+4.5%), however ahead of Queensland (+1.9%). • Domestic overnight visitor estimates to Melbourne increased 3.4% year-on-year to 8.3 million visitors for the year ending March 2016. For the period year ending March 2011 to 2016, domestic overnight visitor estimates to Melbourne increased by 4.6% per annum. • Domestic visitor night estimates to Melbourne decreased marginally by 0.8% year-on-year to 23.0 million nights for the year ending March 2016. For the period year ending March 2011 to 2016, domestic visitor night estimates to Melbourne increased by 3.9% per annum. • Domestic overnight visitor estimates to regional Victoria increased by 8.6% year-on-year to 14.1 million visitors for the year ending March 2016. For the period year ending March 2011 to 2016, domestic overnight visitor estimates to regional Victoria increased by 6.0% per annum. • Domestic visitor night estimates to regional Victoria increased by 4.7% year-on-year to an estimated 41.3 million nights for the year ending March 2016. For the period year ending March 2011 to 2016, domestic visitor night estimates to regional Victoria increased by 4.9% per annum. • Overnight visitation increased year-on-year for nine of regional Victoria’s eleven campaign regions with the exception of Murray (-5.3%) and Goldfields* (-3.6%). In comparison, strong double digit growth was recorded for Gippsland (+23.2%), Victoria’s High Country (+21.7%), Mornington Peninsula (+17.1%), Daylesford and the Macedon Ranges (+15.0%) and Phillip Island (+13.4%). • Daytrip visitors to Victoria increased 5.2% in the year ending March 2016, compared to the national average of 8.9%. • Over the longer term (year ending March 2011 to 2016), daytrips have grown at a rate of 3.0% per annum for Victoria, in line with the national average (+3.2% per annum). • Daytrip visitation increased year-on-year for most of regional Victoria’s campaign regions with the exception of Murray (-20.1%) and Victoria’s High Country (-6.5%). Great Ocean Road (+37.3%), Phillip Island (+25.7%) and Yarra Valley and Dandenong Ranges (+24.8%) recorded the strongest year-on-year growth. Source: All figures are estimates based on the National Visitor Survey (NVS), years ending March 2000-2016, Tourism Research Australia, Canberra. Base: Only those trips where Australian’s aged 15 years and over are away from home for less than 12 months are in scope. Fact sheet produced by the TEVE Research Unit, June 2016. Domestic visitation to regions of Victoria year ending March 2016 Domestic Overnight Visitor Estimates Domestic Overnight Visitor Estimates Year ending March AAG AAG % change in Victoria ('000) 2000 2011 2012 2013 2014 2015 2016 00/16 11/16 15/16 Total Victoria 16,928 16,749 17,828 17,834 19,070 20,458 21,826 +1.6% p.a. +5.4% p.a. +6.7% Regional Victoria 11,691 10,563 11,533 11,338 12,341 13,019 14,134 +1.2% p.a. +6.0% p.a. +8.6% Victoria's Campaign Regions Daylesford and the Macedon Ranges 436 467 441 413 524 494 568 +1.7% p.a. +4.0% p.a. +15.0% Geelong and the Bellarine* 801 847 1,001 844 966 1,163 1,262 +2.9% p.a. +8.3% p.a. +8.5% Gippsland 1,527 1,514 1,452 1,565 1,645 1,519 1,872 +1.3% p.a. +4.3% p.a. +23.2% Goldfields* 1,394 1,199 1,392 1,352 1,358 1,475 1,422 +0.1% p.a. +3.5% p.a. -3.6% Grampians 871 609 641 742 756 846 916 +0.3% p.a. +8.5% p.a. +8.3% Great Ocean Road* 1,778 1,487 1,587 1,547 1,798 1,929 1,938 +0.5% p.a. +5.4% p.a. +0.5% Melbourne 5,721 6,654 6,814 6,987 7,320 8,042 8,314 +2.4% p.a. +4.6% p.a. +3.4% Mornington Peninsula 1,066 902 1,184 1,169 1,323 1,289 1,510 +2.2% p.a. +10.9% p.a. +17.1% Murray 2,092 1,733 1,750 1,777 1,931 2,212 2,094 +0.0% p.a. +3.9% p.a. -5.3% Phillip Island 693 686 810 691 839 764 866 +1.4% p.a. +4.8% p.a. +13.4% Victoria's High Country 1,149 1,096 1,245 1,136 1,128 1,254 1,526 +1.8% p.a. +6.8% p.a. +21.7% Yarra Valley and Dandenong Ranges 597 521 626 685 666 721 767 +1.6% p.a. +8.0% p.a. +6.4% Domestic Overnight Visitor - Australians who undertake an overnight trip are referred to as overnight visitors. Overnight trips are defined as trips involving a stay away from home for at least one night, at a place at least 40 kilometres from home. *AAG - Annual Average Growth Source: All figures are estimates based on the National Visitor Survey (NVS), years ending March 2000-2016, Tourism Research Australia, Canberra. Base: Only those trips where Australian’s aged 15 years and over are away from home for less than 12 months are in scope. For further information please refer to our summary of Research sources, definitions and methodologies document found here: http://www.tourism.vic.gov.au/research.html Fact sheet produced by the TEVE Research Unit, June 2016. Domestic visitation to regions of Victoria year ending March 2016 Domestic Visitor Night Estimates Domestic Visitor Night Estimates Year ending March AAG* AAG* % change in Victoria ('000) 2000 2011 2012 2013 2014 2015 2016 00/16 11/16 15/16 Total Victoria 51,839 51,605 54,332 55,798 57,741 62,716 64,365 +1.4% p.a. +4.5% p.a. +2.6% Regional Victoria 34,205 32,548 35,586 35,038 37,378 39,495 41,339 +1.2% p.a. +4.9% p.a. +4.7% Victoria's Campaign Regions Daylesford and the Macedon Ranges 861 1,139 1,045 1,022 1,085 1,082 1,348 +2.8% p.a. +3.4% p.a. +24.6% Geelong and the Bellarine* 2,288 2,638 2,784 2,403 2,804 3,149 3,399 +2.5% p.a. +5.2% p.a. +7.9% Gippsland 4,664 4,637 4,209 4,940 4,842 4,686 5,476 +1.0% p.a. +3.4% p.a. +16.9% Goldfields* 2,967 2,710 3,654 2,987 2,758 3,460 3,241 +0.6% p.a. +3.6% p.a. -6.3% Grampians 2,081 1,761 1,555 2,025 1,981 2,334 2,694 +1.6% p.a. +8.9% p.a. +15.4% Great Ocean Road* 5,248 4,515 4,955 4,516 6,157 6,215 5,792 +0.6% p.a. +5.1% p.a. -6.8% Melbourne 17,634 19,057 18,746 20,760 20,363 23,220 23,026 +1.7% p.a. +3.9% p.a. -0.8% Mornington Peninsula 2,960 2,744 3,674 3,776 4,273 3,866 4,572 +2.8% p.a. +10.8% p.a. +18.3% Murray 6,060 5,461 5,748 5,380 5,461 6,604 5,961 -0.1% p.a. +1.8% p.a. -9.7% Phillip Island 1,821 2,002 2,400 2,759 2,702 2,096 2,539 +2.1% p.a. +4.9% p.a. +21.1% Victoria's High Country 3,466 3,449 3,863 3,533 3,431 4,021 4,427 +1.5% p.a. +5.1% p.a. +10.1% Yarra Valley and Dandenong Ranges 1,431 1,488 1,590 1,661 1,791 1,786 1,777 +1.4% p.a. +3.6% p.a. -0.5% Domestic Visitor Night - Nights spent away from an overnight visitor’s usual place of residence and within Australia, at a place at least 40 kilometres from home.
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