The Kyoto Brand: Protecting Agricultural and Culinary Heritage
THE KYOTO BRAND: PROTECTING AGRICULTURAL AND CULINARY HERITAGE by Greg de St. Maurice B.A., Colby College, 2000 M.A., American University, 2008 M.A., Ritsumeikan University, 2008 M.Sc., University of Oxford, 2009 Submitted to the Graduate Faculty of the Kenneth P. Dietrich School of Arts & Sciences in partial fulfillment of the requirements for the degree of Doctor of Philosophy University of Pittsburgh 2015 UNIVERSITY OF PITTSBURGH KENNETH P. DIETRICH SCHOOL OF ARTS & SCIENCES This dissertation was presented by Greg de St. Maurice It was defended on May 26, 2015 and approved by Dr. Joseph Alter, Professor, Department of Anthropology Dr. Keith Brown, Professor Emeritus, Department of Anthropology Dr. Akiko Hashimoto, Professor, Department of Sociology Dr. Alice Julier, Associate Professor, Food Studies Program, Chatham University Dr. Gabriella Lucaks, Associate Professor, Department of Anthropology Dissertation Advisor: Dr. Richard Scaglion, Professor, Department of Anthropology ii Copyright © by Greg de St. Maurice 2015 iii THE KYOTO BRAND: PROTECTING AGRICULTURAL AND CULINARY HERITAGE Greg de St. Maurice, PhD University of Pittsburgh, 2015 Farmers, chefs, government officials, and consumers in Kyoto, Japan have worked to protect their gastronomic heritage and promote the local food industry using place brands that allow them to engage with outside actors and resources, resulting in a comparatively open and inclusive localism. Stakeholders in Kyoto’s agricultural and food sector have sought to minimize the negative impacts of globalization not by trying to close their borders or enact rules that strictly define and demarcate Kyoto’s food culture as separate, pure, and resistant to change but rather by allowing for the development of multiple place brands that can help better position Kyoto’s agriculture and food industry on the global stage.
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