Imperial College London Department of Earth Science and Engineering Electrochemical Science and Engineering Group

Assessing Transition Policies for the Diffusion of Electric Vehicles

by Dipl. Wirt.-Ing. Christoph Mazur MRes

Business Administration and Engineering, Diploma degree RWTH Aachen University (2011)

Design Management, Master of Research Ecole Centrale de Paris (2009)

Supervised by: Prof. Nigel Brandon, Energy Futures Lab Dr. Gregory Offer, Mechanical Engineering Department Dr. Marcello Contestabile, Centre for Environmental Policy

Submitted in part fulfilment of the requirements for the degree of Doctor of Philosophy in System Innovation and Sustainability of Imperial College London and the Diploma of Imperial College London

February 2015

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Abstract

Though hybrid, electric or fuel cell cars have the potential to lower carbon emissions in transport, they have not yet penetrated the market sufficiently. Policy makers want to solve that issue but have only limited insights on how to actually allocate their limited resources. To address this, research has started examining the transition of socio- technical systems and the roll-out of past technologies. This has led to the Multi-Level Perspective (MLP) framework, which offers a basis to discuss sustainability transitions, transition patterns and pathways. Though it already has provided relevant insights for policy makers on how they can achieve their transition targets, the MLP currently only offers a qualitative framework that only focuses on a narrative understanding of transitions. Quantitative approaches, however, lack the insights from the MLP research strand. Hence, an appropriate mean to assess the effectiveness of policies or firm strategies with regard to future transition pathways is missing. This PhD addresses these shortcomings, creating links between transition science and modelling to allow the examination of sustainability transitions. The outputs help identify suitable policy measures to achieve desired transitions that are compatible with governments’ targets - hence to create (Mission-Oriented) Transition Policies that satisfy environmental and industrial targets.

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Table of contents

I LIST OF FIGURES ...... 8

II LIST OF TABLES ...... 12

III DECLARATION OF ORIGINALITY ...... 14

IV COPYRIGHT DECLARATION ...... 15

V ACKNOWLEDGEMENTS ...... 16

VI SUMMARY OF KEY FINDINGS ...... 17

VII STORY OF THIS PHD PROJECT ...... 18

1 INTRODUCTION ...... 19 1.1 The challenge surrounding transport and climate change ...... 20 1.2 Possible technologies and futures that could solve environmental issues in transport 22 1.2.1 Transforming the passenger transport beyond pure technology change ...... 23 1.2.2 Low emission technologies for passenger cars ...... 25 1.2.3 The economics of an individual low emission vehicle ...... 28 1.2.4 The potential of low emission vehicles to meet carbon targets ...... 33 1.3 Policy making for a transition towards low emission vehicles ...... 36

2 RESEARCH QUESTIONS, HYPOTHESIS AND OBJECTIVES ...... 40 2.1 The research question ...... 41 2.2 Hypothesis ...... 45 2.3 Objectives ...... 46 2.4 Novelty of the thesis ...... 47 2.5 Outline of the thesis ...... 49

3 THEORY, FRAMEWORKS AND METHODOLOGIES ...... 50 3.1 Qualitative methodologies - the theory framework ...... 51 3.1.1 From Schumpeter to the currently used transition sciences - a historical overview ...... 51 3.1.2 Introduction into the research on sustainability transitions ...... 53 3.1.2.1 Socio-technical systems ...... 54 3.1.2.2 The Multi-Level Perspective ...... 55 3.1.3 Visions and Transition pathways ...... 57

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3.1.4 The application of transition science ...... 61 3.2 Computer-based modelling and simulation approaches used so far ...... 64 3.3 Modelling with System Dynamics ...... 66 3.3.1 Introduction into System Dynamics ...... 69 3.3.1.1 Problem articulation ...... 72 3.3.1.2 Formulation of the dynamic hypothesis ...... 73 3.3.1.3 Formulation of a simulation model ...... 73 3.3.1.4 Model testing ...... 74 3.3.1.5 Policy design and evaluation ...... 74

4 ASSESSMENT OF POLICIES FOR ELECTRIC CARS IN THE UK AND GERMANY USING THE MLP ...... 76 4.1 Methodology...... 77 4.1.1 Step 1: Analysis of the current system and regime ...... 78 4.1.2 Step 2: Identification of a future regime based upon policy targets ...... 78 4.1.3 Step 3: Identification of a compatible transition pathway ...... 79 4.1.4 Step 4: Assessment of whether current policy making supports the proposed transition pathway ...... 80 4.2 The analysis of policy making in the UK and Germany ...... 81 4.2.1 Analysis of the current regime ...... 81 4.2.1.1 Today’s private car sector in the UK ...... 81 4.2.1.2 Today’s private car sector in Germany ...... 82 4.2.1.3 Today’s private car regime in the UK and Germany ...... 83 4.2.2 Identification of a future regime based upon policy targets for the UK and German cases ...... 85 4.2.2.1 UK government policy goals for the private car regime...... 85 4.2.2.2 German government policy goals for the private car regime ...... 86 4.2.2.3 Potential visions for the future UK and German regimes ...... 86 4.2.3 Identification of a compatible transition pathway ...... 87 4.2.3.1 Potential transition pathways for the UK ...... 87 4.2.3.2 Potential transition pathways and patterns for Germany ...... 88 4.2.4 Assessment of current policy making with regard to its compatibility with a valid transition pathway ...... 89 4.2.4.1 Assessment of low carbon vehicle policies in the UK ...... 89 4.2.4.2 Assessment of low carbon vehicle policies in Germany ...... 91 4.3 Conclusions ...... 94 4.4 Discussion of study and motivation of the following work ...... 97

5 BEHAVIOUR OF THE GERMAN AUTOMOTIVE INDUSTRY SINCE 1990 ...... 99

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5.1 Introduction ...... 100 5.2 Methodology...... 103 5.2.1 Analytical framework ...... 103 5.2.2 Design of the study ...... 105 5.2.3 Data ...... 105 5.3 Analysis ...... 112 5.3.1 The automotive regime and the landscape ...... 112 5.3.2 The German car manufacturers...... 114 5.3.2.1 Daimler’s journey from the Necar I over Smart EVs to Tesla B-Classes ...... 115 5.3.2.2 BMW's journey from burning hydrogen in engines through project i to lightweight electric vehicles ...... 118 5.3.2.3 VW's steady path meeting emission limits ...... 121 5.4 Conclusion ...... 124

6 A SYNTHESIS OF SYSTEM DYNAMICS AND MLP TO ANALYSE SOCIO- TECHNICAL SYSTEMS IN TRANSITION ...... 127 6.1 Is there a need for another System Dynamics Multi-Level Perspective approach? .... 128 6.2 Generic Model Architecture to explore policy making for sustainability transitions .. 131 6.2.1 Definition of the socio-technical system ...... 134 6.2.2 Definition of future vision for the socio-technical system ...... 134 6.2.3 Identification of compatible pathways ...... 134 6.2.4 Discussion of compatible policies ...... 135 6.2.5 Identification of quantifiable goal parameters that are specified by the policy targets ...... 135 6.2.6 Definition of the model boundaries ...... 136 6.2.7 Identification of a pathway for the discussed sub-transition that satisfies the policy goal and links the policy vision with the current state ...... 136 6.2.8 Choice of exogenous and endogenous actors ...... 137 6.2.9 The System Dynamics Model ...... 138 6.2.10 Scenario building for exogenous parameters ...... 138 6.2.11 Calibration and model testing of the base case scenario ...... 139 6.2.12 Simulation and assessment of different policy options ...... 139 6.3 Discussion of the approach ...... 140

7 EXPLORING POLICIES FOR TRANSITIONS IN THE PRIVATE PASSENGER CAR REGIME WITH THE HELP OF MLP INFORMED MODELLING ...... 141 7.1 Introduction to the cases ...... 142

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7.2 Exploring policies that can help the UK reach its environmental goals ...... 143 7.2.1 Definition of the socio-technical system ...... 143 7.2.2 Definition of future vision for the socio-technical system ...... 143 7.2.3 Identification of compatible pathway ...... 144 7.2.4 Discussion of compatible policies ...... 144 7.2.5 Identification of the goal parameters that are specified by the policy targets ...... 144 7.2.6 Environmental target: definition of the model boundaries ...... 145 7.2.7 Environmental target: Identification of a pathway for the discussed sub- transition that satisfies the policy goal and links the policy vision with the current state ...... 147 7.2.8 Environmental target: Choice of exogenous and endogenous actors ...... 147 7.2.8.1 The automotive industry (exogenous) ...... 148 7.2.8.2 The recharging/refuelling infrastructure providers (endogenous) ...... 149 7.2.8.3 Customers (endogenous) ...... 149 7.2.9 Environmental target: The System Dynamics Model ...... 149 7.2.9.1 Customer choice ...... 151 7.2.9.2 Infrastructure providers ...... 161 7.2.9.3 The automotive industry ...... 164 7.2.9.4 The policy options ...... 165 7.2.10 Environmental target: Scenario building for exogenous parameters ...... 167 7.2.11 Environmental target: Calibration and model testing of base case scenario ...... 171 7.2.12 Environmental target: Simulation and assessment of different policy options ...... 176 7.2.13 Conclusion for environmental policy case ...... 192 7.3 Exploring policies that can help the UK reach its industrial goals ...... 197 7.3.1 Definition of the socio-technical system ...... 197 7.3.2 Definition of future vision for the socio-technical system ...... 197 7.3.3 Identification of compatible pathway ...... 197 7.3.4 Discussion of compatible policies ...... 198 7.3.5 Identification of the goal parameters that are specified by the policy targets ...... 198 7.3.6 Industrial target: definition of the model boundaries...... 198 7.3.7 Industrial target: Identification of a pathway for the discussed sub- transition that satisfies the policy goal and links the policy vision with the current state ...... 200

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7.3.8 Industrial target: Choice of exogenous and endogenous actors ...... 201 7.3.8.1 The automotive manufacturing industry (exogenous)...... 201 7.3.8.2 The automotive supplier industry (endogenous) ...... 201 7.3.9 Industrial target: The System Dynamics Model...... 202 7.3.9.1 The automotive manufacturers industry ...... 203 7.3.9.2 The automotive electric power train supplier industry ...... 204 7.3.9.3 The policy options ...... 209 7.3.10 Industrial target: Scenario building for exogenous parameters ...... 210 7.3.11 Industrial target: Calibration and model testing of base case scenario ...... 212 7.3.12 Industrial target: Simulation and assessment of different policy options ...... 218 7.3.13 Industrial target: Conclusion ...... 221

8 CONCLUSIONS ...... 223 8.1 Answering the research questions ...... 224 8.2 Future research and potential for further applications ...... 228

9 LITERATURE ...... 230

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I LIST OF FIGURES

Figure 1: UK emissions with detailed transport sector for 2012 (adapted from (NAEI 2014, Ricardo-AEA 2013)) ...... 20 Figure 2: Exemplary illustration of current transport system (own illustration) ...... 22 Figure 3: Exemplary illustration of a possible future transport system (own illustration) ..... 24 Figure 4: Expected price parity for EVs based upon battery costs (adapted from (Gerssen- Gondelach & Faaij 2012, McKinsey & Company 2012) ...... 30 Figure 5: Sensitivity of the TCO of selected powertrains to the utilisation of the vehicle (i.e.: the total miles driven over its lifetime, for 2030) (Contestabile et al. 2011) ...... 31 Figure 6: Which vehicle type has the best total cost of ownership depending on battery and fuel cost? For 12,000 kilometres driven per year, redrawn and adapted (McKinsey & Company 2012) ...... 32 Figure 7: Evolution of passenger LDV sales by technology in the Baseline/BLUE Map scenarios (IEA 2010b)...... 33 Figure 8: Global light duty vehicle energy use by scenarios (IEA 2009) ...... 34 Figure 9: Map of key contributions in the field of sustainability transition studies (Markard et al. 2012) ...... 54 Figure 10: Socio-technical system for automotive sector (Geels 2005c) ...... 55 Figure 11: Multiple levels of a system (illustration on the left adapted from (Geels 2002) ... 56 Figure 12: Multi-Level Perspective on transitions (Geels 2002, Geels 2011) ...... 60 Figure 13: Patterns in transition (adapted from (De Haan & Rotmans 2011)) ...... 61 Figure 14: Comparison of the UK and Germany in terms of vehicle market, automotive industry and its industrial landscapes in 2010 (in €) (sources: (Automotive Council UK n.d., SMMT 2012, VDA 2011)) ...... 83 Figure 15: Overview of analytical framework (based upon (Budde et al. 2012) and (Konrad et al. 2012)) ...... 103 Figure 16: Timeline for the automotive landscape and regime...... 108 Figure 17: Timeline for BMW ...... 109 Figure 18: Timeline for Daimler ...... 110 Figure 19: Timeline for VW ...... 111 Figure 20: Daimler timeline outlining discussed activities ...... 116 Figure 21: BMW timeline outlining discussed activities ...... 119 Figure 22: VW timeline outlining discussed activities ...... 122 Figure 23: Visualization of novel approach developed within the framework of this work (Mazur et al. 2014a) ...... 132

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Figure 24: Illustration of model structure for exploration of policies to reach environmental target in the UK ...... 146 Figure 25: Simplified illustration of the model and its components ...... 150 Figure 26: System Dynamics model of vehicle stock for each vehicle type ...... 152 Figure 27: System Dynamics model of vehicle share calculation ...... 154 Figure 28: System Dynamics model for the determination of TCO performance of each vehicle type...... 155 Figure 29: System Dynamics model for the determination of the fuel costs of each vehicle type ...... 156 Figure 30: Relative comparison of ranges ...... 156 Figure 31: System Dynamics model for the determination of the infrastructures recharging availability ...... 157 Figure 32: model for the determination of the availability of hydrogen stations ...... 158 Figure 33: Model of the recharging time determination ...... 160 Figure 34: Calculation of the vehicle type availability ...... 160 Figure 35: Model of Infrastructure stock. Inputs on the left can be seen in Figure 36...... 161 Figure 36: Model of finances for the recharging infrastructure ...... 163 Figure 37: Model of hydrogen station stock (for input from the left see Figure 38) ...... 163 Figure 38: Model of finances for the hydrogen infrastructure ...... 164 Figure 39: Exogenous model variables for the automobile ...... 165 Figure 40: Control of taxation policies ...... 165 Figure 41: Control of purchase subsidy policies ...... 166 Figure 42: Control of infrastructure policies ...... 166 Figure 43: Distribution of miles driven in the UK (Offer et al. 2011) ...... 168 Figure 44: Vehicle and infrastructure diffusion for the basic case without any subsidies .... 172 Figure 45: Vehicle and infrastructure diffusion for the case with 3% of increased petrol price per year without any subsidies ...... 174 Figure 46: Vehicle and infrastructure diffusion for the case with 5% of increased petrol price per year without any subsidies ...... 175 Figure 47: Vehicle diffusion €6500 purchase grant for PHEVs, BEVs and FCEVs until 2030 . 177 Figure 48: Vehicle penetration for the base case with €6500 purchase grant for PHEVs, BEVs and FCEVs extended until 2050 ...... 178 Figure 49: Vehicle and infrastructure diffusion for basic case with 75% recharging infrastructure subsidies until 2030 ...... 180 Figure 50: Hydrogen refuelling stations uptake with installation subsidy of €1.5m ...... 181 Figure 51: FCEV uptake with installation subsidy of €1.5m...... 182

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Figure 52: Vehicle and infrastructure diffusion for case with €6500 vehicle purchase grant and 75% recharging infrastructure subsidies until 2030 ...... 183 Figure 53: Tailpipe emissions for the base case without any subsidies and for the case of vehicle and infrastructure support...... 184 Figure 54: Vehicle diffusion with different tax regimes. All scenarios with purchase grant and infrastructure subsidies. Top with tax of €2000 for ICEVs. Middle: Additionally tax from 2030 of €2000 on PHEVs. Bottom: additionally petrol taxes tripled ...... 186 Figure 55: Tax income (in €) for different scenarios (cf. Figure 54) ...... 187 Figure 56: Emissions for various taxation cases ...... 188 Figure 57: Utilities of different drive trains for case with purchase and infrastructure subsidies, petrol tax and ICEV tax. Corresponds to Figure 54 diffusion) ...... 189 Figure 58: Simulation results for adapted car buyer preferences with subsidies as in Figure 54 bottom...... 190 Figure 59: Effects of changed consumer preferences on CO2 emissions and tax income (Line 5) ...... 191 Figure 60: Effects of changed consumer preferences on government’s expenditure (subsidies in €) ...... 192 Figure 61: Transition to sustainable mobility (Kohler et al. 2009) ...... 194 Figure 62: Additional changes on indicators generated by the stand-alone policy instruments (van der Vooren & Brouillat 2013) ...... 195 Figure 63: Illustration of model structure for exploration of policies for industrial targets in the UK ...... 200 Figure 64: Simplified illustration of the model and its components (UK industrial targets) . 202 Figure 65: Illustration of exogenous model for automotive manufacturer industry ...... 204 Figure 66: Sub-model for the determination of the Learning Curve for UK Electric Power Train Industry ...... 205 Figure 67: Illustration of OutputCapacity and the Investment cost stocks ...... 208 Figure 68: Lumped model of engine supplier industry ...... 209 Figure 69: Input parameters (R&D and production capacity subsidies) for policy options for industrial case ...... 210 Figure 70: Market share and output capacity in reference mode test for a scale factor of 11 (high price elasticity). Top: Market share. Bottom: Output capacity in the industry. .. 213 Figure 71: Price of local industry in comparison to expected world price in reference mode depending on policy making (scale factor 11) ...... 214 Figure 72: Market share and output capacity in reference mode test for a scale factor of 2.05 (low price elasticity). Top: Market share. Bottom: Output capacity in the industry. ... 216 Figure 73: Price of local industry in comparison to expected world price in reference mode depending on policy making (scale factor 2.05) ...... 217

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Figure 74: Turn over and production capacities for ICE and Electric power train supplier industries (2.05 with €500 mln R&D subsidy for 2015-19) ...... 220 Figure 75: Turnover for ICE and electric power train supplier industry (2.05, no subsidies) 221

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II LIST OF TABLES

Table 1: Comparison of vehicle specifications from a consumers’ perspective (Pollet et al. 2012) ...... 28 Table 2: TCO for different drive trains for annual driven distance of 12,000 km (Cambridge Econometrics and Ricardo-AEA 2013) ...... 31 Table 3: Economic impacts of pathway that satisfies EU Carbon targets until 2030 (Cambridge Econometrics and Ricardo-AEA 2013) ...... 35 Table 4: Qualitative overview on policies, and the current number of alternative vehicles in some chosen countries. Summary of (ICCT 2014, IEA 2011, IEA 2012, IEA 2013) ...... 37 Table 5: Objectives of the thesis ...... 46 Table 6: Typology of transition pathways. Adapted from Geels & Schot (2007) ...... 59 Table 7: Steps of the modelling process. Adapted from Sterman (2000) ...... 71 Table 8: Typology of transition pathways (adapted from Geels & Schot (2007) ...... 79 Table 9: Current regimes in Germany and the UK ...... 84 Table 10: Potential visions of future regimes in Germany and the UK ...... 87 Table 11: Potential transition pathways for the UK and German passenger car regime transition ...... 89 Table 12: Policies supporting a Reconfiguration pathway in the UK (Department for Transport 2012, Department of Trade and Industry 2006, Mayor of London n.d., Technology Strategy Board 2012, UK Department for Transport 2011) ...... 91 Table 13: Policies supporting a Reconfiguration pathway in Germany (German Government 2009) ...... 93 Table 14: Identified technology/solution related activities of the German car manufacturers ...... 114 Table 15: General parameters for customer model component ...... 168 Table 16: General and initial parameters for the infrastructure providers ...... 169 Table 17: General and initial automotive parameters ...... 170 Table 18: Range of the different vehicle types (based upon (McKinsey & Company 2010)) 170 Table 19: Fuel cost assumptions (based upon (McKinsey & Company 2010)) ...... 171 Table 20: Input values for price of the different vehicle types (based upon (McKinsey & Company 2010) and updated with 2014 prices based on http://www.greencarsite.co.uk and (AEA 2012b)) ...... 171 Table 21: Approximate BEV and PHEV registrations in the UK (rounded values based upon (SMMT 2014)) ...... 171 Table 22: Adapted weights for preferences for the vehicle choice ...... 190

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Table 23: Vehicle type penetration assumption (based upon (McKinsey & Company 2010)) ...... 210 Table 24: Reference price of the different vehicle power trains (based upon (McKinsey & Company 2010)) ...... 211 Table 25: Exogenous constant parameters ...... 211

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III DECLARATION OF ORIGINALITY

I declare that this thesis:

“Assessing Transition Policies for the Diffusion of Electric Vehicles” is entirely my work and that where any material originates from the work of others, this is fully cited and referenced, and/or acknowledged as appropriate.

Signed:

Christoph Mazur

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IV COPYRIGHT DECLARATION

The copyright of this thesis rests with the author and is made available under a Creative Commons Attribution Non-Commercial No Derivatives licence. Researchers are free to copy, distribute or transmit the thesis on the condition that they attribute it, that they do not use it for commercial purposes and that they do not alter, transform or build upon it. For any reuse or redistribution, researchers must make clear to others the licence terms of this work.

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V ACKNOWLEDGEMENTS

First of all I would like to extend my deepest gratitude to my three supervisors Professor Nigel Brandon, Dr Greg Offer and Dr Marcello Contestabile with whom I had the pleasure of working for the last 4 years. I was honoured and privileged to have Nigel’s constant guidance together with the inspirational and analytical questionings from Greg and Marcello’s patience in spending hours with me in deep discussion on the ‘Research Question’ and the topic itself. They all three provided me with the support necessary to make this PhD exist, while still gave me a lot of freedom to explore many different domains and activities, allowing me to obtain a variety of skills and experiences that go far beyond a sole PhD project. For that I am eternally grateful.

I would also like to thank all those who gave their invaluable advice during this journey: Fred Steward, Roger Atkins, Ajay Gambhir, Simon Bailey, Ann Muggeridge, Stefan Heck, Cathy Zoe, David Greenwood, Leonardo Paoli, Billy Wu, to name only a few, and my many thesis proof-readers: Marek Mazur, Hannah Phillips, Gareth Morris, Lucy Godshall, Thomas Hills, Luke Charles Banner-Martin, Rakim Singh Verma and Angus Morrison.

I was lucky enough to belong to a set of institutions that made this experience all the more valuable. Thanks to the Grantham Institute – Climate Change and the Environment with Stuart Pollitt, Gosia Gayer, Paola Riboldi-Gomm and Emma Critchley for supporting my daily work and for providing an amazing multidisciplinary network and community of people. Thanks to the Climate Knowledge and Innovation Community (KIC) of the EIT and the Making Transitions Platform, and Richard Templer, Ebrahim Mohamed, Eleanor Saunders, Madeleine Bothe, Lisa McElhinney for taking us on a unique ‘journey’ that made this whole project more than ‘just’ a PhD. Many thanks to the Earth Science and Engineering Department for hosting me and my research, and Samantha Delamaine for all her support. Also, huge thanks goes to the Energy Future Lab that has thoroughly enriched this whole experience by putting us into a dynamic network of Energy researchers where, together we were entrusted with the task of filming a documentary in Nepal – thanks Sophie! And, I especially want to thank my group, the Fuel Cell and battery research group, that provided me with, not only an office but a research family for the past 4 years. A special mention to all the PhDs/PostDocs: Billy, Farid, Harini, Marie, Marina, Michael, Monica, Mosh, Wasim, Vlad, Vladislavs, Yuri and Khalil, and especially Leena, who was a mother to us all. Also thanks to Luke, Angus, Siobhan, Gareth, Tom, Sami, Chris, etc. who made every squash game, every coffee break and board game something special, and thanks to all my friends outside Imperial who have helped to keep me sane whilst on this journey!

And last but not least, I have to thank my incredible parents, Joanna and Marek, who made this whole journey possible. They have been my constant support through thick and thin. And a special thanks goes to my brother, Marek, whose advice and unfaltering patience has been extraordinary whilst proof-reading countless pages of my works.

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VI SUMMARY OF KEY FINDINGS

Though electric vehicles have the potential to lower carbon emissions, they have not yet penetrated the market sufficiently. Governments want to address this issue but have a limited understanding of how to allocate their restricted resources appropriately. This project aims to address this by examining the transition to electric vehicles with the help of the Multi-Level Perspective and System Dynamics. From this research, based on the UK and German case studies, we can conclude that the measures introduced by policy makers, in both countries, support pathways that could successfully reach environmental and industrial targets. These chosen pathways also imply that governments want the incumbent car industry to play a crucial role. Although governments have been able to effectively incentivise this industry to work on suitable solutions they are, however, incapable of forcing them to work on a specific technology. Furthermore, while current policies are steering in the right direction, the quantitative study of the UK measures shows that current financial incentives for electric mobility will not be sufficient to reach diffusion targets. Nevertheless, focusing on customers’ expectations could increase the diffusion of electric vehicles significantly.

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VII STORY OF THIS PHD PROJECT

This PhD project was initiated to provide insights that will contribute towards the broader topic of ‘managing the transition towards alternative vehicle technologies in such a manner that 2050 sustainability goals are met in an efficient way’. During this project’s infancy, modelling was intended to be used to quantify these effects, as presented in Chapter 7. However, given the recent uptake of EVs in a number of countries, the emergency of research on sustainability transitions and therefore the lack of suitable methodologies a number of unexpected preliminary steps had to be incorporated into the original plan.

The first PhD year focused on gaining an in-depth insight into the problem as well as determining a suitable framework from which the effects of sustainability transitions could be explored (Chapters 1, 2 and 3). The research was then used in a study for the New Climate Economy Report (The Global Commission on the Economy and Climate 2014).

The second year of the project focused on a first evaluation of policy making for electric vehicles in the UK and Germany employing the qualitative Multi-Level Perspective framework (Chapter 4). This required the development of a novel methodology, which led to a peer reviewed publication (Mazur et al. 2015). The results of that discussion also showed that the automotive industry will play a crucial role. At the end of this second year, attempts towards creating a suitable model were being made for a quantitative exploration of these two case studies. Nevertheless, the given modelling frameworks were not suitable for answering my specific questions. This led to the development of another novel methodology that uses the Multi-Level Perspective to constrain the problem before it is actually discussed with the help of System Dynamics (Chapter 6), allowing to explore the problem through means of simulation. The attempt to conduct this simple study on the behaviour of the automotive industry in order to parameterize it, transformed into an extensive study of the German car industry (Chapter 5), which has been published as well.

On completion of these necessary steps, the third year focused on the exploration of policy making with the help of simulations; while showcasing the novel methodology in an extensive manner. Due to time constraints I only focussed on the UK case.

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1 INTRODUCTION

“The greatest evils which stalk our Earth are ignorance and oppression, and not science, technology, and industry, whose instruments, when adequately managed, are indispensable tools of a future shaped by humanity, by itself and for itself, overcoming major problems like over population, starvation and worldwide diseases.”

— The Heidelberg Appeal, Heidelberg, April 14 1992, 4,000 signatories (in 2014)

This chapter provides the context and motivation for this thesis. First, issues surrounding transport and climate change are outlined. This is then followed by a description of potential solutions that can be used to address these issues – the main focus is put on alternative vehicle technologies such as hybrid, battery electric or fuel vehicles. Once their technological and financial viability is presented, the role of policy making to overcome diffusion barriers is presented. This is then concluded with a brief review of policies as well as the problems surrounding the design of the right policies.

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1.1 THE CHALLENGE SURROUNDING TRANSPORT AND

CLIMATE CHANGE

In order to meet the target of 450 ppm CO2-equivalent in the atmosphere by 2050, a minimum of 50% energy-related greenhouse gas (GHG) emission reduction relative to 2005 needs to be achieved globally. For many industrial economies this translates into a reduction by 80% or more.

The transport of passengers and goods is currently responsible for 26% of these GHG emissions and is dominated by road vehicles (IEA 2010b). In the UK, for instance, transport makes up for 22% of total emissions (NAEI 2014, Ricardo-AEA 2013).

With respect to UK’s targets, an analysis by the UK Government has shown that the road transport sector will need to reduce its emissions by 95% in order to compensate for other sectors where it is harder to reduce emissions, such as aviation and heavy industry (DECC 2011).

3% 9% 13% 14% 4% Agriculture Transport 1% 21% Business 2% 55% 20% Transport Energy Supply

Industrial Processes 3% Public 2% Residential 2% 1% Waste Management 34% Vans Buses HGVs 16% Other Rail Aviation Shipping Cars

Figure 1: UK emissions with detailed transport sector for 2012 (adapted from (NAEI 2014, Ricardo-AEA 2013))

One way of achieving this is by a combination of demand management and electrification. To decarbonize road transport entirely it is therefore necessary to move away from fossil fuels on to low-carbon energy vectors such as electricity (D. Howey & Martinez-Botas. 2010, IEA 2010b).

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The electrification of transport relies on a range of vehicle technologies such as plug-in hybrid (PHEVs), battery electric (BEVs) and hydrogen fuel cell vehicles (FCEVs)1, and therefore also depends on the availability of vehicle manufacturing capabilities, refuelling/recharging infrastructures and possibly also recycling facilities for scarce or expensive materials. It is argued that, due to their different characteristics, all these technologies are likely to be needed in a future decarbonized road transport system, each playing a different role (IEA 2010b, IEA 2011, IPPC 2014, McKinsey & Company 2010).

This means that such a change is also of relevance for policy makers, especially as it will have impact on a number of dimensions that are of national interests - fuel security, the reduction of carbon emission and industrial development are some these.

As a result, policy makers are already attempting to influence the transition process so that targets that have been defined with regards to these dimensions and that are related to the transport sector, are met. Promoting these changes has been already declared as a policy objective (Elzen & Wieczorek 2005) and in recent years governments have been creating and applying a variety of policies and regulations with the aim of promoting the uptake of electric vehicles or the expansion of local industries (e.g. electric mobility). However, the past years have shown that current road transport policies seem to have failed to address the challenges, barriers and externalities in an appropriate way, especially as the uptake of electric cars has hardly happened anywhere yet (Huétink et al. 2010, ICCT 2014, IEA 2011, IEA 2012, IEA 2013, Santos et al. 2010, van den Hoed 2007) – apart from the recent uptakes of electric vehicles in Norway and hybrids in the Netherlands. Nevertheless, policy makers are still attempting to influence the transition process so that their goals related to the transport sector are met. And with regards to electric mobility it can be observed that at least in Europe these goals are often related to two dimensions

 Reduction in carbon emission and  Promotion of economic growth

The next chapters take a brief look at potential technology solutions and provide and an overview on how policy makers have tried to achieve these goals.

1 In the following sections hybrid, battery and fuel cell electric vehicles will be referred to as electric vehicles. 21

1.2 POSSIBLE TECHNOLOGIES AND FUTURES THAT COULD

SOLVE ENVIRONMENTAL ISSUES IN TRANSPORT

Transport already contributes 20% to total emissions world-wide with road transport generating around 70% of these emissions (IEA 2014). And these numbers are expected to increase even further as there is an increasing need for transport – of people and goods. Hence, there is a pressing need to introduce measures that can decrease the total amount of these transport related emissions.

While not much has changed with regard to this problem in the last years, it does not mean that there are no solutions at all. Actually the contrary is the case. In the last years, on the local and on the national levels, different solutions have been introduced in order to tackle that issue (overviews of possible measures can be found in (The Global Commission on the Economy and Climate 2014)). Some of them are driven by air quality problems, while some of them are driven by congestion, for example. Figure 2 illustrates some of the transport related problems policy makers are trying to address (These had been identified by the author during a project on the transport systems of Frankfurt and the California Bay Area).

Private car based transport system sized for peak hour commuting times with no coordination between modes

Still congested at peak times Waste of time & resources Roads and parking dominate Car standing around most of the time High Pollution, GHG emissions, Noise, Smell Fossil Fuel costs

Figure 2: Exemplary illustration of current transport system (own illustration)2 Smart transport system integrating public transport, vehicle sharing In order to tackle these problems, threeLow typestraffic of measures have been identifiedand electric during vehicles the work on the New Climate Economy project, to which this thesis’sCoordinated author traffic contributed flows during peak3. times Better integration and coordination of P+R different Transport modes Use of electric vehicles More extensive use of single car through car sharing Low peak traffic requires less designated road spaces 2 The problems outlined in this illustration had been identified during the author’s study on the mobility system of Frankfurt (within the framework of a Climate-KIC Summer school on the transition of Frankfurt to a zero emission city in 2050) and a study that the author conducted for the New Climate Economy Report (The Global Commission on the Economy and Climate 2014) where the San Francisco Bay area had been analysed. An overview with quantifications for Europe is available at (EEA 2008). 22

The first two types of measures include the prevention of private car transport through the mitigation of the need to undertake journeys, or through modal change. The third one focuses on the introduction of cleaner vehicle technologies, especially as transport by car is not completely avoidable. These correspond well to the classification that has been outlined in other studies (Banister 2008).

Focusing on these different measures, the next chapters will briefly give an introduction into the possible solutions that can be applied to solve transport related emissions. Chapter 1.2.1 presents the first two aspects while Chapter 1.2.2 focuses on vehicle technologies that can be applied to lower vehicle emissions. It also provides insights on whether these technologies are mature, yet. Chapter 1.2.3 shows whether these technologies are economically viable for the car owner and Chapter 1.2.4 discusses whether the diffusion of these technologies is a financially viable solution to solve the world’s environmental issues surrounding transport – from a global point of view. Also, possible future scenarios that are expected to satisfy carbon reduction targets are presented in this chapter.

1.2.1 Transforming the passenger transport beyond pure technology change

While this thesis focuses on the move towards the electrification of cars it would be wrong to ignore the other possible solutions that could help decrease emissions from transport. These can include measures that go beyond the transport sector itself. Urban planning for smaller distances as well as telecommuting are some relevant examples (Dulal et al. 2011, Henderson & Mokhtarian 1996, Mokhtarian et al. 1995, Schwanen et al. 2011). Measures such as these can help reducing the need for travelling, and therefore decrease the amount of kilometres driven as well as the need for private car ownership.

However, if mobility is still necessary, modal change plays another crucial role. The expansion of public transport, such as Bus Rapid Transport Systems in developing countries or Metros in the developed world can move a significant amount of passenger kilometres from the roads onto transport means that are often electrified or at least less carbon

3 The author of this thesis contributed towards the innovation sections of the New Climate Economy Report. The work focused on the transformation of transport 23

intensive and that use less energy per passenger/kilometre. And even though these means are often powered by energy mixes that are based upon fossil fuels, these means of transport still offer a more efficient way of travelling than private passenger cars that are often only occupied by one person.

At this point, recent developments, such as car sharing or car-pooling come into play. In cases where road transport still cannot be avoided measures that increase the occupancy rate per vehicle have proven to be interesting. Company driven car-pooling schemes such as observed in California (Dropbox or Google) can help to increase the amount of persons per kilometre driven in an individual car. Together with business driven schemes such as ‘Uber’, ‘Car2Go’ or ‘ZipCar’ they can increase the time a car is actually used, which is a crucial factor, as most of the time – around 96% (Heck & Rogers 2014Private) – a car based is not transport being system used. sized for peak hour commuting times Hence, such measures can help decrease the number of vehicleswith onno coordination the roads between or parked modes as well. As a side effect, this could help decreasing the amount of spaceStill congested designated at peak to times the Waste of time & resources transport infrastructure. Figure 3 shows how a possible future transportRoads system and parking could dominate look like (including integration, cycling extension and automation). CarOverview standing arounds of such most ofproposed the time High Pollution, GHG emissions, Noise, Smell measures can be found in literature (Banister 2008, Goldman & Gorham 2006, IEAFossil 2009 Fuel costs).

Smart transport system integrating public transport, vehicle sharing Low traffic and electric vehicles

Coordinated traffic flows during peak times Better integration and coordination of P+R different Transport modes Use of electric vehicles More extensive use of single car through car sharing Low peak traffic requires less designated road spaces

Figure 3: Exemplary illustration of a possible future transport system (own illustration)4

However, though all these measures may decrease the total amount of kilometres driven as well as the total amount of vehicles, there will be still a significant amount of road based

4 The solutions outlined in this illustration had been identified during the author’s study on the mobility system of Frankfurt (within the framework of a Climate-KIC Summer school on the transition of Frankfurt to a zero emission city in 2050) and a study that the author conducted for the New Climate Economy Report (The Global Commission on the Economy and Climate 2014) where the San Francisco Bay area had been analysed. An overview of possible measures can be found in a number of studies such as (Banister 2008, Goldman & Gorham 2006, IEA 2009) 24

journeys in the future. And many of these measures, such as telecommuting or urban planning need their time. Additionally, freight transport by road has not even been mentioned at this point.

Hence, in order to meet carbon targets in the UK and to decarbonize transport, it will be necessary to introduce technology solutions such as electric cars that decrease the (tailpipe5) carbon emissions per vehicle kilometre driven. Only then, a future transport system that will probably still rely on individual passenger car travel can be decarbonized.

1.2.2 Low emission technologies for passenger cars

There are several ways to decrease the emissions of cars. Measures such as weight reduction, improved aerodynamics or improved engine efficiency can help decreasing the energy consumption of an internal combustion engine vehicle (ICEV) as can be applied for cars with other drive train technologies. However, the utilization of vehicles that still need fossil fuels will not be sufficient to decarbonize the car transport entirely – unless the fuel is obtained or generated from renewable sources – such as bio or synthetic fuels.

Another solution is the electrification of the power train – the introduction of electric vehicles. In this context there are a variety of possible vehicle architectures (cf. (Burke 2007, Chan 2007, Ehsani et al. 2009) for extensive descriptions). These are Battery Electric Vehicles (BEVs), Hybrid Electric Vehicles (HEVs), Plug-in Hybrid Electric Vehicles (PHEVs) or Fuel Cell Electric Vehicles (FCEVs) to which it will be referred as electric vehicles in this work. They all have all in common that they are entirely or at least to a certain extent powered by electricity that is supplied to electric motors on board of the vehicle.

The typical cars, though, that are currently found on our roads are ICEVs. These are cars that burn a fuel in their engine in order to convert that chemical energy into kinetic energy that is then transferred through a transmission to the wheels. The car is stopped through friction brakes. Possible fuels can be petrol, diesel, compressed natural gas, and ethanol, or even in

5 Another solution could be the replacement of the current fossil fuels with bio or synthetic fuels. However, these still emit carbon at the tailpipe. This work concentrates on the path to electric power train vehicles as current scenarios even mention Bioenergy with carbon dioxide capture and storage (BECCS) in order to have a chance to meet carbon targets (IPPC 2014). Using this fuel for transport would only make the task more difficult. 25

some cases hydrogen. The impact in terms of carbon depends on from the fuel’s Well-to- Tank emissions as well as the vehicle’s Tank-to-Wheel performance (cf. Error! Reference ource not found.). The combustion of fossil fuels releases carbon into the atmosphere that had been captured over millions of years in the ground. On the other hand, fuels such as bioethanol are based upon sources that had taken carbon from the atmosphere while they were growing.

In Battery Electric Vehicles (BEVs) the energy is stored in a battery and released through an electrochemical process. While an ICEV has to be refuelled to resupply its energy, for a battery the energy is resupplied by reversing the battery’s discharge reaction. For that, the car needs to be plugged to an external electricity source. The energy from the battery is conditioned in some power electronics and then supplied to the electric motors that then turn the electric power into mechanical work. The system in a BEV is called an electric power train.

The batteries in a BEV are not only recharged through plugging them into the grid. In contrast to ICEVs where the energy is ‘wasted’ during braking, in the case of BEVs the braking event can be used to recharge the batteries; hence the movement/kinetic energy of the car is turned into electric energy again – resulting in braking. This can also significantly improve the efficiency of Hybrid Electric Vehicles (HEVs) which have a combustion engine as well as a small battery. As their batteries cannot be recharged externally, they rely to a major extent on the recovery of this braking energy to recharge their batteries. Plug-in Hybrid Electric Vehicles (PHEVs) are HEVs with a bigger battery that can be also recharged by electricity from the grid.

Another type of technology can be found in Fuel Cell Electric Vehicles (FCEVs). Similar to ICEVs, these cars are refuelled with a chemical fuel such as hydrogen. But instead of burning the fuel (with an efficiency of around 25%) the chemical energy of the fuel is turned in a fuel cell through the help of an electrochemical process directly into electricity – a process that can theoretically reach efficiencies of up to 70%, but practically is around 40 - 50%.

Each of these technologies has their advantages and disadvantages (McKinsey & Company 2010). While ICEVs, HEVs and PHEVs are mature technologies and do not suffer from limited

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range or a lack of infrastructure, they still rely on fossil fuels – PHEVs though only to a certain extent.

The carbon emissions of BEV at the tailpipe are zero, shifting the emissions to the source of the power. However, this type of technology suffers from a limited range as the energy density, hence the amount of energy that can be stored per kg of battery (or volume of battery) is significantly smaller than the amount of energy that can be stored in the same amount of fuel (petrol or hydrogen). Also the recharging takes some time. Though, if the vehicle is only used for small distances (nearly 70% of all journeys actually are below 25 km (Offer et al. 2011)) then range should not be an issue.

Fuel cell vehicles could solve that issue; however in 2014 the technology has not been rolled out to the market yet. There is also currently a lack of hydrogen refilling stations. Error! eference source not found. summarizes the advantages and disadvantages of these different technologies.

However, it is not entirely true to say that the introduction of electric vehicles will solve the climate change issue. It depends on where and how the initial energy was provided or generated. If an electric car is recharged by electricity that has been produced in a grid that entirely depends on coal or lignite, then the well-to-wheel emissions of the vehicle are actually worse than of an efficient diesel fuelled ICEV. The Department for Energy has provided an extensive study on that issue (DOE 2013).

The decarbonisation of the transport through the electrification of the drive trains therefore requires a parallel decarbonisation of the electricity generation system as well (Hawkins et al. 2013).

However, it can be assumed that this will be tackled over the next years to come. The decarbonisation of grid electricity is also one of the major targets of policy makers. Hence it can be concluded at this point that there are already a variety of technology solutions that can be used to decarbonize cars. And most of these technologies are already technologically viable.

So it can be concluded that there are a number of technologies that could help decarbonize transport. However, is this possible on a big scale, and are these technologies actually

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financially viable? To answer that, the next chapter presents possible scenarios that describe future pathways that could lead to the decarbonisation of transport and therefore the achievement of emission targets. Additionally the question whether these technologies are also viable in financial and economic terms is discussed.

1.2.3 The economics of an individual low emission vehicle

Chapter 1.2.2 describes various electric vehicle technologies that are already technologically feasible for the application in passenger cars. However, in order to achieve a wide diffusion it is often required that technologies are also economically viable or at least that there are additional incentives that create the right economics for these technologies. To give a brief introduction into this topic, first the economics from the viewpoint of a car owner is presented. And in a second step, the economic feasibility of a system wide introduction of the above mentioned technologies is discussed. This shall illustrate whether these technologies represent a viable solution for the decarbonisation of the transport sector.

Looking at electric vehicles on their own it can be said that they are already technologically viable and reliable. This is reflected in the recent introduction of a number of new hybrid and electric as well as launch of fuel cell electric vehicles for 2014/2015. However, in comparison to traditional vehicles, these new vehicle types still suffer from significantly higher purchase costs (cf. Table 1). While hybrids can cost up to €5,000 more than ICEVs, BEVs cost around €10,000 more and FCEVs often €30.000 more than comparable ICEVs (AEA 2012b, Cuenca et al. 2000, Khaligh & Li 2010, McKinsey & Company 2010, Offer et al. 2010, Pollet et al. 2012, van Vliet et al. 2010).

Table 1: Comparison of vehicle specifications from a consumers’ perspective (Pollet et al. 2012)

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In the case of BEVs it is the battery that contributes to a major extent to the additional cost of the whole vehicle. For FCEVs it is the fuel cell with its whole balance-of-plant system6 that creates significant cost. Furthermore, FCEVs might also require some storage such as batteries or super-capacitors that add even further cost. Hybrids are only a little more expensive than ICEVs due to the fact that fewer batteries are necessary (though they also have an additional electric power train). As a result the elevated prices of these vehicles might pose a barrier for customers to buy them.

However, when taking into account the cost for the whole time of their operation the picture is different. First of all, electric power trains use the stored energy in a more efficient way than combustion based power trains (Mierlo et al. 2006). Additionally, one unit of electrical energy from the UK grid is currently cheaper than petrol or diesel – this is the same for many countries of the developed world.

Taking therefore the total cost of ownership (TCO) or the total lifecycle cost into account leads to a changed picture. Different studies (Granovskii et al. 2006, Mierlo et al. 2006, Offer et al. 2010, Offer et al. 2011, van Vliet et al. 2010) show that there are already scenarios where these different types of vehicle become economically competitive. Especially, in cases where the distance driven exceeds a certain extent or fuel prices increase significantly, the fuel cost savings outweigh the additional purchasing cost.

This is already the case for taxis as well as for long distance commuters. Financial incentives such as lower vehicle taxation, purchase grants as well as congestion charges for ICEVs decrease the necessary distance driven in order to break even. Additionally, there are extensive studies (AEA 2012b) that show that in some cases non-financial benefits such as free parking, the use of special highway or bus lanes as well as behavioural factors can also outweigh the economic disadvantages of these technologies.

However, a wide diffusion of these technologies requires that they are cost competitive or that the payback time is shorter. To achieve that, either subsidies are necessary, or the costs have to decrease. This is expected to happen with the wide diffusion of these technologies.

6 The balance-of-plant system of a fuel cell system is a set of components that are needed to operate the fuel cell in its optimal state. These components directly influence the temperature, pressure and humidity within the fuel cell, and therefore the performance of the fuel cell itself as well. 29

Currently these technologies are still relatively new, meaning that there are still learning- effects to be achieved. These include learning through research as well as learning through doing or producing. Furthermore it is expected that through scaling up of the manufacturing capacities economies-of-scale can be achieved. That would be able to drive down cost significantly as illustrated in Figure 4 (AEA 2012b, Cambridge Econometrics and Ricardo-AEA 2013, Douglas & Stewart 2011, Jardot et al. 2010, McKinsey & Company 2010, Thomas Schlick & Kramer 2011).

$1200 Review by Gerssen-Gondelach and Faaij 2012 Estimate of Deutsche Bank $900 Estimate of McKinsey

$600 Price parity for EVs Battery cost ($/kWh) cost Battery for fuel $300 price above $3.50 per gallon $0 2010 2015 2020 2025 2030 Optimistic Scenario: Average Scenario: Parity reached in 2016 Parity reached in 2029 Figure 4: Expected price parity for EVs based upon battery costs (adapted from (Gerssen-Gondelach & Faaij 2012, McKinsey & Company 2012)7

A number of further studies have forecasted future scenarios for the diffusion and the accompanying cost development of the various drive train technologies with a focus on the total cost of ownership of the vehicles. Table 2, with the results of a study on how the total cost of ownership could develop over the next years to come (Cambridge Econometrics and Ricardo-AEA 2013), illustrates very well how the cost gap between the various vehicle types narrows down.

7 The graph got created by the author for the New Climate Economy Report (The Global Commission on the Economy and Climate 2014). This part is yet to be published. 30

Table 2: TCO for different drive trains for annual driven distance of 12,000 km (Cambridge Econometrics and Ricardo-AEA 2013)

The study has worked with an annual distance driven of 12,000 km. Hence it is clear that applications where this distance is increased can create a business case for these vehicles. It can be seen that the alternative drive train technologies can nearly reach lifecycle cost parity with ICEVs while taking into account only the current average usage patterns and average mileage of cars. However, as mentioned above, for applications where the total average distance driven is bigger the economics shifts even more towards these alternative drive train technologies. Figure 5 illustrate how the total cost of ownership can change in favour of certain technologies with higher distances driven per annum.

Figure 5: Sensitivity of the TCO of selected powertrains to the utilisation of the vehicle (i.e.: the total miles driven over its lifetime, for 2030) (Contestabile et al. 2011)8

8 53FCPHEV25 = Fuel Cell PHEV with a full electric range of 25km and a power of 53kW 31

The dependence on the fuel costs is illustrated in Figure 6 which shows which drive train has the best total cost of ownership depending on battery (Figure 11) and fuel cost.

Petrol price, $ per gallon 2011 average 6.00 BEVs are competitive PHEVs are competitive 5.00 HEVs are competitive

4.00 Recent US 2011 conditions average

3.00 ICEVs are competitive

2.00 150 300 400 500 600 700

Battery prices, $ per kilowatt hour (kWh) Figure 6: Which vehicle type has the best total cost of ownership depending on battery and fuel cost? For 12,000 kilometres driven per year, redrawn and adapted (McKinsey & Company 2012)

It is shown that hybrid electric vehicles were cost competitive in the last years. As fuel costs are expected to rise while battery costs to fall it is expected that the optimal total cost of ownership will change over the years from ICEV and HEV to PHEV and then finally to BEV.

Hence, as a result, it can be concluded that from the view point of the vehicle user, the different alternative low emission vehicles already are, for certain niches, or certainly will be, an economically viable alternative to the traditional ICEV. Though, as these niches are currently limited, financial incentives could be an additional means to enhance the economics and therefore promote their diffusion even further.

However, the question then is, what might a potential change of the road transport that can meet carbon targets look like, and is such a transition financially viable and therefore realistic?

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1.2.4 The potential of low emission vehicles to meet carbon targets

In Chapter 1.2.2 it has been shown that the various electrified drive trains are already technically viable. And Chapter 1.2.3 also shows that the total cost of ownership over the vehicle lifetime are economically viable, though they depend on the average kilometres driven, the fuel price as well as to what extent financial incentives exist. The question to be answered in this chapter is whether the potential diffusion scenarios that could meet carbon targets are actually financially viable from a system point of view. The question arises as many of the scenarios that have been recently discussed describe the need for significant investments into appropriate (recharging or refuelling) infrastructure as well as expenditures for incentives for buyers to make these vehicles financially more attractive (to a wider audience).

A number of institutions have presented possible diffusion scenarios to tackle the issues surrounding emissions in transport as well as to meet national and international carbon limit pathways. One of the most well-known is the Energy Technology Perspective report of the International Energy Agency (IEA) that outlines possible diffusion pathways for these technologies to meet carbon targets (IEA 2010b).

Figure 7: Evolution of passenger LDV sales by technology in the Baseline/BLUE Map scenarios (IEA 2010b)

Such a ‘Blue Map’ diffusion scenario translates into a future that would reach carbon targets with less than half of the expected energy, however with a significant increase the share of electricity (cf. Figure 8). Also other studies (McKinsey & Company 2010) are outlining futures

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where carbon targets are met. A number of studies (McKinsey & Company 2010), for instance, illustrates two scenarios for the decarbonisation of transport where one is met by a dominant introduction of BEVs, while the second case is met by FCEVs.

Figure 8: Global light duty vehicle energy use by scenarios (IEA 2009)9

However, while some studies (McKinsey & Company 2010) outline that the cost of the transition may be larger than the benefits, a number of studies (Cambridge Econometrics and Ricardo-AEA 2013, The Global Commission on the Economy and Climate 2014), (Vallejo et al. 2013) emphasise that the change towards electrified transport will actually create financial net benefits for the whole system level or at least be cost neutral. Among these benefits, this would also create new jobs related to this technology, something emphasised in the New Climate Economy Report presented by the Global Commission on Climate and Economics in 2014.

9 LDV: Light Duty Vehicles, CNG: Compressed Natural Gas, LPG: Liquefied Petroleum Gas, GTL: Gas to Liquids, CTL: Coal to Liquids 34

Table 3: Economic impacts of pathway that satisfies EU Carbon targets until 2030 (Cambridge Econometrics and Ricardo-AEA 2013)

To conclude, the introduction of these measures will infer some additional cost over the long run but it is expected that it will lead to positive economics in the long run, without taking into account any carbon prices or non-financial advantages. Hence, introducing these carbon emission lowering measures does not mean that one is choosing climate over prosperity (New Climate Economy Report 2014). It actually means that prosperity can be indeed fostered through the introduction of these measures.

Hence, in summary, it can be concluded that there are ways to solve the climate change issue surrounding transport. It does not mean that it can be solved from one day to another, as the provision of the necessary capacities will take some time. Still, with respect to the vehicle technology, there are technologically and economically viable solutions that can reach the announced emission reduction targets. But, the diffusion of these technologies has not happened to the extent as expected, partly due to ‘low’ fuel prices combined with the high prices of these alternative vehicles. Consumer attitudes play a certain role here as well. Hence policy makers have started to introduce measures to support the change towards cleaner vehicles. The following chapter will give some insights on these measures and their success.

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1.3 POLICY MAKING FOR A TRANSITION TOWARDS LOW

EMISSION VEHICLES

In Chapter 1.2 it has been outlined that the technologies that are necessary to reach a decarbonisation of road transport are already available and technologically viable. They are economically viable for many niche applications as shown in a number of studies (Cambridge Econometrics and Ricardo-AEA 2013, Contestabile et al. 2011, Granovskii et al. 2006, McKinsey & Company 2012, Mierlo et al. 2006, Offer et al. 2010, Offer et al. 2011, The Global Commission on the Economy and Climate 2014, van Vliet et al. 2010). In order to support these niches or even enlarge the space in which these technology solutions make sense, policy makers have introduced in the past a wide range of measures, including the support of technology and market niches. This chapter will give a brief overview of the measures that have been applied, as well as a brief look into the past with regards to these technologies. A more detailed discussion and evaluation with the help of methodologies that have been developed within the framework of this thesis is presented in Chapter 4. The focus there is put on the UK and Germany.

Driven by issues surrounding climate change, as well as the changing perception of the public, policy makers have introduced a number of measures to support the transition to electric mobility (cf. Table 4). Looking at the qualitative overview presented in Table 4, one can realize that the different countries also have introduced a variety of different policies. Most of the governments focus on measures for the preparation of a market for alternative vehicles. Examples are the introduction of purchase grants, tax incentives or the creation of an appropriate infrastructure to solve the chicken and egg problem surrounding recharging. However, there are also countries that introduce measures that focus on the provision of the solutions. These are mainly countries that already have some manufacturing of automotive technologies, such as Germany, the UK or the US.

Still, although the technologies are already available, and although alternative vehicles are viable for certain applications, and even though there seems to be support from governments, a significant vehicle uptake has not happened yet in many of these countries. Though, one could argue that it is currently too early to assess whether these measures are effective.

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Table 4: Qualitative overview on policies, and the current number of alternative vehicles in some chosen countries. Summary of (ICCT 2014, IEA 2011, IEA 2012, IEA 2013) 2012 Types of policy support

Number Number

of of

EV/PHEV HEV financial financial - Purchase subsidies subsidies Purchase Non Privileges vehicles cleaner Recharging for infrastructure support Tax incentives Demonstrator programs Procurement programs R&D subsidies for low technologies emission Manufacturing subsidies

Austria 2,965 8,125 X X X Belgium 3,467 20,636 X X X X Canada 2,591 108,190 X X X X X X Denmark 2,118 1,593 X X X Finland 224 2,500 X X X X France 9,939 84,000 X X X X X Germany 15,350 65,491 X X X X X X Ireland 408 6,781 X X X X Italy 21,798 34,789 X X X Switzerland 12,253 28,056 X X UK 8,153 121,766 X X X X X X X X USA 71,915 2,592,354 X X X X X X X X

But there have been also successful cases (ICCT 2014). One is Norway where in March 2014 the majority of vehicles sold were actually already electric, with the most sold individual vehicle the TESLA S (electric vehicle with long range). In this case, the Norwegian government has decided to offer significant financial incentives for the purchase of electric vehicles. A new electric vehicle is exempted from taxes that currently increase the vehicle price of ICEVs by nearly 100%. This led to a market share of electric vehicles of up to 20% in March 2014 (Electric Cars Report 2014). A similar development can be observed in the Netherlands now (2014) where high purchase incentives drive the demand for hybrid electric vehicles.

So while there is a way to incentivise the diffusion of electric vehicles that seems to work for a number of countries, the question is why similar measures are not applied or do not work for the other countries?

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It is obvious that incentives such as purchase grants can be only afforded by few countries in the world. Still, there are countries such as Germany that still have not introduced these measures although they would be able to afford to. However, even though the German government will not be able to meet its targets of introducing 1,000,000 electric vehicles by 2020, there are no attempts to introduce such a policy (cf. Chapter 4 for more on that point).

This leads on to the aspect that there are more interests than ‘just’ meeting decarbonisation targets. National policies play an important role at this point. Already the policy types listed in Error! Reference source not found. and Table 4 show that certain countries (also) focus n the support of their automotive industries, especially as there is an opportunity to develop a local automotive industry that provides technologies surrounding clean vehicles – and in the end jobs. This is also well illustrated by the support these countries provide for their own industry’s R&D (AEA 2012a).

On the other hand it also reveals the policy tensions in countries such as Germany. Germany has an extensive automotive industry (see Chapter 4 for more detailed information) that just recently (2014) has brought its first hybrid and electric vehicles to market. In contrast to that competitors, namely Toyota, Nissan and Honda, have offered electric and hybrid vehicles for years. These would have been eligible for purchase grants – hence a purchase grant would have been only favourable for these foreign manufacturers.

Would have such a setting encouraged the German government to introduce extensive financial support?

So it is obvious that the types of policies that are introduced depend to a significant degree on the given conditions in each country. Furthermore, in addition to the environmental targets, economic and industrial targets play a crucial role in policy making. So even now, in 2014/2015, many countries have been reluctant to commit to extensive measures. And a reason for that could be the uncertainty with regards to the choice of the right polices that could support environmental as well as the countries’ national (industrial) targets.

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Hence, to resolve these issues this thesis attempts to contribute towards the understanding of the types of policies that are actually suitable in order to achieve these different targets while being able to address the conditions in each given country.

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2 RESEARCH QUESTIONS, HYPOTHESIS AND OBJECTIVES

“The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science.”

— Albert Einstein

This chapter presents how science describes the problem of policy making for transitions. This then leads to the research question(s) and the hypothesis that has been identified and it outlines how these are addressed by this thesis’ work. Chapter 2 is then concluded with an outline of the novelty of the work as well as the whole structure of the thesis.

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2.1 THE RESEARCH QUESTION

The last decades have shown that policy makers have tried to influence the introduction and diffusion of cleaner transport, mainly with a focus on electric or fuel cell vehicles. For that they have applied a variety of different policy measures. These have included regulations, subsidies or other programs that had been applied on local, national or international levels. Still, the recent uptake numbers of electric vehicles have shown that the results of these policy measures had been, from country to country, different (cf. Chapter 1.3).

In order to support transitions that could achieve these goals, policy makers are applying a variety of tools. These can include research subsidies to promote the work on alternative technologies, the funding of demonstrator projects, the introduction of purchase grants for low emission vehicles or investment into recharging infrastructures. While in some countries, such as Norway, these policies have led to a significant uptake of these alternative vehicles, other countries seem to fall behind. Although governments have announced specific targets with regard to diffusion of low emission vehicles or carbon from transport, the goals were rarely met (cf. Table 4). On the other hand, a limiting factor could be that many of the policies had been just recently introduced. But still, some countries such as California, the UK and Germany had announced targets and introduced different policy measures already in the early 2010s or even earlier – and have not achieved announced diffusion targets. But does that mean they have actually failed?

And here is the challenge, especially as due to the nature of transitions and especially the complex structure of the systems (Geels 2005b, Jacobsson & Bergek 2004, Shove & Walker 2007, Teubal 2002, Unruh 2000) that are changed, it is difficult to attribute causes (e.g. policies, market conditions) to consequences (transition pathways) directly. For instance, while individual policy makers might have only one aspect as a target, their introduced policies might have unexpected consequences on other parts of the system.

Another reason is the complexity of the system. The diffusion of electric vehicles is affected by strong positive but also negative feedback that can come from economies of scale or scope, R&D or learning effects, to name some (Struben & Sterman 2007).

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Also the individual actors and institutions of a system play a crucial role (Edquist & Johnson 1997, Unruh 2000). In the case of the automobile, this includes a vast number of actors from different domains. Among those are the directly affected automotive manufacturers and suppliers, providers of infrastructures, such as oil, gas and utility companies/suppliers; and not to forget the owners of the cars themselves. As a result it is difficult to describe the specific impact and efficiency of measures that have been introduced by policy makers. Therefore, to understand the consequences and outcomes of these policies, it is necessary to understand the transition process with its different stakeholders, their behaviours and the relations between them.

This knowledge is also of high interest for the various industrial players. Their short-term strategies currently seem to lock the industry in a world dominated by combustion engines, making them avoid extensive investments into alternative technologies and waiting for anticipated spill-overs from other companies who are executing this research (E4tech March 2007, Santos et al. 2010). Also, industries are increasingly aware of changing customer expectations and behaviour and are challenged by governmental policies driven by climate change issues. Those actors will be faced with consequences that are difficult to predict, implying risks, but also opportunities (especially for new actors). As a result, they are facing high uncertainty with regard to decisions concerning future technologies and strategies (Bailey et al. 2010, Foxon & Pearson 2008, Hellman & van Den Hoed 2007, Whitmarsh & Köhler 2010). Understanding the complex system they are in as well as knowing the consequences of their own strategies and decisions can decrease those uncertainties, in order to reach their business objectives.

Furthermore, the question is: What policies are actually appropriate to reach long-term targets with regard the diffusion of electric vehicles and what means can be utilized to assess these policies with regard the desired policy targets?

To summarize, for both policy makers and the industry, there is a need to understand this complex system and its dynamics, so that the uncertainty concerning the consequences of the introduction of solutions, policies and strategies can be reduced and the effects on stakeholder’s goals and interests anticipated.

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Hence, this PhD project has the aim to provide insights and assessment tools that will contribute towards the understanding of “Transition policies for the diffusion of electric vehicles’. The results shall provide policy makers and industry with the understanding how to drive the transition as well as how to satisfy their own targets – which may be of environmental or industrial nature.

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To contribute towards this domain and topic, this PhD project has identified the following main research question:

How can policy-making be designed so as to enable the automotive industry to deliver a transition to electric vehicles that can satisfy both national environmental and industrial competitiveness targets?

This question can be broken down into a set of sub-questions:

 What kinds of transitions are suitable to achieve both environmental and industrial targets?  How does the automotive industry strategically respond to government policy aiming to influence its technology choices?  What policies are capable of supporting the automotive industry in delivering a specific transitions pathway?

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2.2 HYPOTHESIS

In order to answer these question a set of hypotheses to be tested, have been defined. Working through all of the hypotheses shall show the role different actors such as the automotive industry play for the success of transitions, and therefore how policy making should target them. Once it is clear whether they actually respond to pressures or incentives the efficiency of policy makers’ tools is in the focus.

1. There are policies that are more appropriate for certain transition types

2. The automotive industry adapts its technology choices only to certain pressures and incentives within the socio-technical system. Hence there are only certain policies that have influence.

3. Policy makers can make the transition to low emission vehicles happen faster and in such a way that industrial goals are still met (jobs, growth, sustaining industry)

Furthermore governments are having the choice to invest their limited budgets into research or into production capacities. The question here is which of these is more suitable to achieve the targets.

4. Investment into R&D is in the long-term more suitable for the establishing of a local industry than the provision of manufacturing subsidies.

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2.3 OBJECTIVES

This thesis has the aim to use insights from qualitative approaches, support them with inputs from relevant actors, and to formalize it in such a way, that they can be applied to explore the effects of policies on the system. In order to check the outlined hypotheses and to contribute towards the answer to the research questions, a set of objectives has been defined that needs to be addressed. First the questions and hypothesis will be addressed in a qualitative way and with the help of the literature.

However, as there is a lack of comparability of policies, quantitative measures will be applied to explore those and the other questions as well.

Table 5 links the objectives with the relevant hypotheses.

Table 5: Objectives of the thesis

Objective Addressing following aspects

Investigate what policies for sustainable transitions are more suitable. Assess whether currently applied policies are appropriate Hypothesis 1 for reaching policy targets.

Investigate how the automotive sector behaved in the past with Hypothesis 2 respect to policy pressures.

Explore the policy making in the UK with respect to environmental Hypotheses 3 & 4 and industrial targets

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2.4 NOVELTY OF THE THESIS

The research discussion in the presented work has various elements of novelty.

Firstly the work makes contributions in the understanding of the transition towards electrified vehicles in Germany and the UK and how it can be achieved through the help of policy making:

. Mazur, C. Contestable, M.; Offer, G. & Brandon, N. (2012) Comparing electric mobility policies to transition science: Transition management already in action? Sustainable Energy Technologies (ICSET), 2012 IEEE Third International Conference on, 2012, 123 -128 . Mazur, C. Contestable, M.; Offer, G. & Brandon, N. (2014), Assessing and comparing German and UK transition policies for electric mobility, Environmental Innovation and Societal Transitions, Available online 9 May 2014, ISSN 2210-4224, http://dx.doi.org/10.1016/j.eist.2014.04.005.

Within this work a methodology has been developed and presented that combines insights from research on sustainability transitions and the Multi-Level Perspective to explore policies for transitions to execute ex-ante assessments of transition policies. Furthermore a quantitative System Dynamics driven assessment approach has been developed that can be used for the discussion of similar transition problems:

. Mazur, C.; Contestabile, M.; Offer, G. J. & Brandon, N. (2013) Exploring strategic responses of the automotive industry during the transition to electric mobility: a System Dynamics approach The 31st International Conference of the System Dynamics Society . Mazur, C.; Contestabile, M.; Offer, G. J. & Brandon, N. (2014) Combining the Strengths of System Dynamics and the Multi-Level Perspective to Explore Policies for Sustainable Transitions The 32nd International Conference of the System Dynamics Society, Delft, Netherlands

Furthermore I have conducted a study on the German automotive industry to understand its behaviour and responses towards external pressures as well as policies:

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. Mazur, C.; Contestabile, M.; Offer, G. J. & Brandon, N. (2013) Understanding the automotive industry: German OEM behaviour during the last 20 years and its implications Electric Vehicle Symposium and Exhibition (EVS27), 2013 World, 1-14 . Mazur, C.; Contestabile, M.; Offer, G. J. & Brandon, N. (2014) The role of regime incumbents for transformation pathways: insights on micro level dynamics in the automotive industry (in submission and review) Environmental Innovation and Societal Transitions (Special Issue on IST2014)

Additionally I contributed with my knowledge on the automotive industry to a variety of studies on the transformation of transport including:

. The Global Commission on the Economy and Climate (2014) BETTER GROWTH, BETTER CLIMATE - The New Climate Economy Report presented at the United Nation HQ in September 2014

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2.5 OUTLINE OF THE THESIS

In order to address the objective the thesis has been structured in the following way.

Chapter 3 introduces methodologies that are used as a basis to answer the research questions. Qualitative strands such transition science, the notion of socio-technical systems, sustainability transitions and the Multi-Level Perspective (MLP) are presented in the first parts. This is then followed by a discussion of possible modelling methodologies, with a focus on System Dynamics that has been used in the quantitative discussions in Chapter 7.

Chapter 4 illustrates how the Multi-Level Perspective can be utilized in order to assess policies for future transitions ex ante. The approach is then applied in order to assess current policy making for the transition to alternative vehicles in Germany and the UK. This includes a detailed description of their current policies.

In Chapter 5 an analysis of the behaviour of the German automotive industry, respectively of BMW, Daimler and VW for the period of 1990 until now is presented. The responses of the industry and internal dynamics with regard to external pressures, such as competitors, policy makers or public perception are discussed.

In Chapter 6 a novel approach is presented that applies insights and theory from transition science as a filter before discussing the transition itself through modelling.

This approach is then applied in Chapter 7 on the case of the transition to electric mobility in the UK with a focus on environmental (Chapter 7.2) and industrial (Chapter 7.3) targets.

The thesis is then concluded by Chapter 8 with a discussion of the results and their implications for policy makers.

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3 THEORY, FRAMEWORKS AND METHODOLOGIES

“Without theory, practice is but routine born of habit. Theory alone can bring forth and develop the spirit of invention.”

— Louis Pasteur

This chapter focuses on the major theories, frameworks and methodologies that are utilised within this thesis. First, the qualitative framework and the notions “socio-technical system”, “sustainability transition” and the “Multi-Level Perspective” are introduced. This is followed by an introduction of System Dynamics, a modelling approach that had been applied during the computer simulation aided analysis of the research problem.

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3.1 QUALITATIVE METHODOLOGIES - THE THEORY

FRAMEWORK

While there has always been an interest in the diffusion and transition of electric mobility or alternative vehicle technologies, this has intensified during recent years, especially with the introduction of electric vehicles and the success stories of the Honda and Toyota hybrid vehicles. But before that, there had already been multiple qualitative studies on policies such as the Zero Emission Vehicle initiative in California (see Chapter 5). The role of innovation policies and of the various stakeholders was always in the focus of these studies as well as the barriers for the diffusion or transition.

In this chapter the theoretical basis for the qualitative discussion of diffusion and transitions is presented. A short historical introduction is provided in Chapter 3.1.1 to provide an overview on how the scientific strands had developed since the early 20th century. This is then followed by an introduction of the research on sustainability transitions, the Multi- Level Perspective (MLP) framework as well as the management of transitions that are currently used in order to contribute to the understanding of sustainability transitions. Emphasis is put on the methodological framework as the contribution of these approaches.

3.1.1 From Schumpeter to the currently used transition sciences - a historical overview

The role of innovation in driving economic growth and industrial competitiveness has been noted by economists since early in the 20th century. According to Schumpeter’s (1934) “linear model”, innovation – once initiated – progresses linearly through consecutive stages and can therefore be stimulated either by investment in R&D (“technology-push”) or by demand for new products and services (“demand-pull”).

Since then, and over some decades, innovation theory has evolved greatly, with empirical analysis leading to the concepts of technological learning and experience curves (Arrow, 1962), and more recently, innovation theory incorporating elements from other disciplines such as evolutionary economics (Nelson and Winter, 1982).

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A more complex picture of innovation therefore started to emerge, leading to an evolution of Schumpeter’s linear model into models where innovation processes are generally non- linear. In particular, Arthur and David (Arthur, 1989, David, 1985) explain the idea of “path dependence” as originating from feedback loops between demand and supply; positive (or reinforcing) feedback loops can be described in economic terms as increasing returns.

Since the late 1980s innovation theory further developed mainly by investigating innovation processes from a system perspective. In particular, while the role of “technology-push” and “demand-pull” (linear model), as well as the concepts of path dependence and increasing returns, still remain important, system thinking has brought more complexity into innovation theory. It suggests that attention also needs to be paid to the range of different actors that are involved in the process, to their interactions and to the institutional setup in which they operate. Translating this into policy terms, recent literature places the emphasis on favouring innovation by addressing system failures, as opposed to simply addressing market failures as was the case with the linear model (Foxon, 2003).

A major strand of current innovation research is the “Multi-Level Perspective” (MLP) framework, developed by Geels and Kemp (Geels 2005c, Rip & Kemp 1998) and others in the Netherlands since the first half of the 1990s, that largely builds on evolutionary theories of technological innovation (Geels, 2002).

The MLP framework has been used as a basis for research on transitions, leading to typologies of transition pathways (Geels & Schot 2007) and patterns (De Haan & Rotmans 2011). These transition approaches, have recently developed means to understand and to explore transitions of socio-technical systems in a narrative way. Based upon empirical and historical studies of past transitions (e.g. from horse-based transport to cars or changes in the energy sector) this area has identified typical patterns from which recommendations on how to manage those transitions have been derived (more details will be provided in the following chapters). More precisely, these works (Geels 2002, Geels & Schot 2007, Rip & Kemp 1998) outline that the diffusion of a new technology or a switch towards a decarbonized economy requires changes to the whole system, including the technology itself, as well as changes in behaviour, usage patterns, infrastructures, industries, etc. Often these factors’ evolution has direct influence on the transitions and vice versa, making the

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whole transition problem complex. This can even lead to so-called technological (or carbon) lock-ins (Unruh 2000, Unruh 2002), where the socio-technical system is stuck in a state due to persistent market and policy failures that can inhibit the diffusion of alternative technologies despite their apparent advantages.

3.1.2 Introduction into the research on sustainability transitions

As mentioned above, the research on sustainability transitions is a relatively young research strand that has developed into different strands in the last 15 to 20 years (Markard et al. 2012, Van Den Bergh et al. 2011).

On the one hand, it originates from a variety of strands, including the research of complex systems, technology regimes or national innovation systems. On the other hand, there is currently no dominant stream as the research on transitions is split into several different schools, such as Transition Management (TM), Strategic Niche Management (SNM), the Multi-Level Perspective (MLP) and Technological Innovation systems (TIS) (cf. Figure 9) to name a few. As mentioned in Chapter 3.1.1, they all have in common that they historically draw from the work on technology regimes (Rip & Kemp 1998):

. Transition management provides insights on the design of a governance structure that is able to support sustainability transitions. . Strategic Niche Management looks particularly at the role of niche driven transitions. . The strand of Technological Innovation Systems describes a static environment or system that is favourable for the existence of transitions. . And the Multi-Level Perspective offers a framework to describe a variety of transitions processes, including the one listed in SNM.

An extensive discussion of these different strands or ‘schools’ can be found in Markard et al. (2012b).

The Multi-Level Perspective has been chosen in this work as the framework for the further discussions as it offers a framework that is general enough to capture many different types of transitions, and in contrast to other approaches (e.g. TIS) offers a means to discuss dynamic changes of socio-technical systems. Furthermore it has been already applied in the discussions of transitions in the automotive sector (Geels 2005a, Geels et al. 2011, Wells & 53

Nieuwenhuis 2012). The further chapters present the MLP, its foundation and especially what it can contribute to answering the research questions.

Figure 9: Map of key contributions in the field of sustainability transition studies (Markard et al. 2012)

In the following chapters the framework that is being used in this work will be presented. Through that it will also become evident why this framework has been chosen among the other ones.

3.1.2.1 Socio-technical systems

Recent innovation literature (Markard et al. 2012, Van Den Bergh et al. 2011) clearly points out that a successful transition involves overcoming barriers that go far beyond purely technical and economic dimensions; the infrastructural, institutional and social dimensions are just as important.

For instance, in order to achieve a transition from the current ICEV based road transport towards an electrified one it is not sufficient to address the technology of the vehicle itself only. The ICEV is part of a whole system that is defined through a number of other aspects,

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such as usage patterns, markets, demands, regulations and rules. All together they create a system that is stable. It is therefore apparent that a transition to electric mobility directly affects a number of actors such as automotive OEMs and suppliers, providers of infrastructure (such as oil, gas and utility companies/suppliers), and owners of the vehicles, forming a cluster of elements that is characterized by the presence of feedback loops and path dependences. Such a cluster is called a ‘socio-technical system’ (Geels 2005c) (see Figure 10 for a socio-technical system for road transport).

Figure 10: Socio-technical system for automotive sector (Geels 2005c)

In order to change the socio-technical system, or to induce so-called transition, it is necessary to address all these different dimensions. Hence, in pessimistic terms, in order to change from an ICEV-based world to a world where more efficient vehicles dominate it is necessary to address several of these dimensions before one can have influence on the diffusion of the vehicle technology itself.

On the other hand, in optimistic terms, it also means that a change of several other dimensions might create a system configuration that, by itself, might induce a change of the vehicle technology without a need to directly interfere with it. In policy terms this means that the winner is picked by the system and not by policy makers.

3.1.2.2 The Multi-Level Perspective

As already mentioned, the framework that is used in this thesis to discuss transition science is based on the Multi-Level Perspective (MLP) framework (Geels 2002, Rip & Kemp 1998).

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The MLP is a framework that describes socio-technical systems as divided into three distinct but closely related levels: the landscape, the regime and the niche level. These are illustrated in Figure 11. Socio-technical transitions involve interactions among all three levels.

The Landscape represents a framework of demographic trends, social values, world views and visions, interests or values (of industry, society, and government), existing infrastructures, economic market environment, economic growth and other external factors.

The regime is defined by a composition of relevant practices, technologies, preferences and rules that are accepted by its actors.

Niches can be alternative technologies, habits or practices or alternative actors. They can be areas of geographic, thematic or technological domains, where new systems and practices appear or are tested.

Figure 11: Multiple levels of a system (illustration on the left adapted from (Geels 2002)

In particular, the landscape incorporates the environment in which the studied socio- technical system exists. The landscape illustrates external factors, such as demographic shifts or cultural changes; however, it is generally stable and takes a long time to change (i.e.: in the order of years or decades). Niche and regime actors experience changes in the landscape as external pressures and respond to them accordingly (Geels 2002, Kemp & Loorbach 2003, Tukker & Butter 2007). In the case of electric mobility such pressures can be climate change, rising oil prices or changed perceptions towards sustainability.

'Socio-technical regimes are relatively stable configurations of institutions, techniques and artefacts, as well as rules, practices and networks that determine the development and use of technologies (Rip and Kemp, 1998)' (p. 1493, (Smith et al. 2005)). The current transport regime is defined by a set of elements such as the use of fossil fuels and combustion vehicles and appropriate fuel and production infrastructures as well as beliefs and habits that are consistent with those, forming together the current road transport system. However, under certain conditions (i.e.: pressures arising from the landscape or from niches) changes in socio-technical regimes can occur. Such changes, where significant, go

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under the name of a socio-technical transition. In comparison to shifts in landscapes this change is often faster.

Regimes mainly generate incremental innovations, while the generation and development of radical new innovations10 is often situated in the so called niches. Regimes can be challenged and replaced by new regimes emerging from niches, especially as pressures, induced from the landscape, can open windows of opportunity for the new regimes (Geels 2002, Geels & Schot 2007, Rip & Kemp 1998, Smith et al. 2005).

These niches are seedbeds for change and are normally relatively protected market or technological domains, where new systems and practices appear or are tested, providing a space where new networks and the exchange of learning processes can arise (Geels 2002, Kemp & Loorbach 2003, Schot & Geels 2007, Smith et al. 2005, Tukker & Butter 2007).

3.1.3 Visions and Transition pathways

Based upon historical observations of transitions, Geels & Schot (2007) have proposed a variety of pathways that they have observed to be common for transitions. Their typology of transition pathways (cf. Table 6) is based upon the nature and timing of interactions between the landscape, the niches and the regime.

The typology classifies the pathways by whether a landscape is reinforcing the regime, or whether a landscape is disruptive towards the regime. The typology also differentiates between niche and regime relationships that are either competitive or symbiotic. The timing of the interaction also plays an important role and describes the 'readiness' or 'competitiveness' of the niche based upon its development. With the help of these criteria Geels & Schot (2007) differentiate four standard transition pathways that have been observed in the past (see Table 6).

10 Radical innovation is about making major changes in something established, while incremental Incremental innovation is less ambitious in its scope and offers less potential for returns for the organization, but consequently the associated risks are much less. Apart from using fewer resources, incremental innovations consist of smaller endeavors, making them easier to manage than their larger counterparts (O’Sullivan & Dooley 2008). 57

A Transformation path is given for the case of a moderate landscape pressure, where no potential niche is strong enough to fill the gap. In such a case the whole regime with all its actors has sufficient time to adapt, for example by an adjustment of its focus or just by slow adaption of knowledge from existing niches.

The case where pressures from the landscape have been large enough to lead to significant erosion (de-alignment) of the regime and to a slow emergence (re-alignment) of an alternative niche among many, is called a De-alignment and re-alignment pathway.

In contrast to these two pathways, in the case of a Technological substitution pathway a potential niche (e.g. a radical alternative innovation) already exists. Through a shock, induced for example by the landscape, the niche ‘knocks off’ the destabilised regime.

The fourth type of pathway, the Reconfiguration pathway is at first glance similar to the Transformation pathway, as also here innovations from niches are taken up by the regime. However, if these involve multiple innovations, or rapid and significant changes of the regime structure, affecting many technical elements of the system (e.g. changed behaviour and infrastructures through a change towards electric mobility), then one speaks of a Reconfiguration pathway. In such a case certain regime actors are replaced by new ones while the main regime actors and structures survive the transition.

A case where the regime is stable and no transition of the system happens is called Reproduction. Apart from defining four key transition pathways, the typology also outlines the main actors involved and the types of interactions.

This typology is the basis for the approach that is presented in Chapter 4. The transition paths outlined by Geels & Schot (2007) are widely accepted and have already been used as a basis to create possible future scenarios for the transition towards a more efficient and cleaner mobility (Foxon et al. 2010, Van Bree et al. 2010, Verbong & Geels 2010).

The transition paths mentioned above have been visualized by Geels with the help of the Figure 12 (Geels 2002, Geels 2011).

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Figure 12: Multi-Level Perspective on transitions (Geels 2002, Geels 2011)

It should be noted that there are also more detailed typologies that can be mentioned at this stage but are not applied in this work; in addition to these four transition pathways (Geels & Schot 2007) recent work (De Haan & Rotmans 2011) introduced a set of common transition patterns and system states (i.e. conditions such as pressures on the system) that are used to describe transition pathways in detail (including those outlined in Table 6).

The transition patterns that describe the source of pressures are classified into three categories (Reconstellation, Empowerment or Adaption) and for each of those a number of possible transition processes are outlined. Figure 13 gives an overview of those patterns and

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pathways that are characterized by the existence of a combination or series of transition patterns. It can be seen that there are commonalities between both typologies.

Transition patterns Reconstellation Empowerment Adaption Top-down transitional Bottom-up change as niches or Regime merges with external change is imposed alternatives become dominant or internal alternatives ‒ Acquiring recognition ‒ Re-positioning (e.g. changing (e.g. patents, certifications) role or to new markets) ‒ Reformative regulation Typical ‒ Forming unions (e.g. trade ‒ Re-organising (e.g. growing or ‒ Installation of infrastructure processes unions, pressure groups) shrinking, forming new groups) ‒ Regional reorientation ‒ Professionalization (e.g. ‒ Innovation (e.g. employing new education, specialization, R&D) technology or expertise)

Reconstellation Reconstellation and Empowerment Adaptation dominated Empowerment dominated dominated With regime Typical Radical reform Teleological Reconfiguration Transformation adaptation transition Without regime pathways Revolution Emergent Substitution adaptation (dominated by transition Collapse Lock-in Backlash System breakdown patterns) (failed transition) (failed transition) (failed transition) (failed transition)

Figure 13: Patterns in transition (adapted from (De Haan & Rotmans 2011))

3.1.4 The application of transition science

The Multi-Level Perspective and the research on past transition offers a framework (and a common language), that can be used to discuss transitions in a more formalised way. With the help of these frameworks it has been possible to identify specific characteristics of transitions as well as to find common phenomena. Such insights can then be used to inform policy makers about the effects of their past policies.

The insights and approaches from this transition research strand have been used more and more extensively in the last decades in order to explore past transitions and to provide policy makers with insights on this topic. To discuss the aspects of these socio-technical transitions, there has been a significant number of general works (Jacobsson & Bergek 2011, Markard et al. 2012, Van Den Bergh et al. 2011) as well as more specific narration-based studies such as (Bakker 2010, Collantes 2007, Farla et al. 2010, Pinkse & Kolk 2010, Santos et al. 2010, van den Hoed 2005, van den Hoed 2007, Wiesenthal et al. 2010), which outline the challenges as well as relationships between the different actors of a system. They

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describe the roles of these actors and their significance for the diffusion of electric mobility (Collantes & Sperling 2008, Dijk & Yarime 2010, Kieckhafer et al. 2009, Schwanen et al. 2011).

Sustainable transitions studies (Geels 2005a, Geels 2012, Geels et al. 2011, Kemp & Rotmans 2004, Nykvist & Whitmarsh 2008, Steinhilber et al. 2013, Suurs et al. 2009, Wells & Nieuwenhuis 2012) describe and formalise transition systems with the help of the theory of innovation management which is mainly based upon (Geels 2002, Geels & Schot 2007, Rip & Kemp 1998). Looking at past transitions, common behaviours of the system as well as the actors have been identified that are used to address issues with regards to transitions.

A number of authors (Bakker & Farla 2015) have pointed out the challenges for the industry, which is facing uncertainty with regard to the decision concerning future technologies and strategies (Bailey et al. 2010, Bakker & Budde 2012, Budde et al. 2012, Hellman & van Den Hoed 2007, Nykvist & Nilsson 2015, Whitmarsh & Köhler 2010, Zapata & Nieuwenhuis 2010). Their activities are interpreted as a response against pressures from external actors, like regulators, consumers or competitors. Less than 5% of their R&D funding is directed towards technologies focusing on electric power trains (Wiesenthal et al. 2010). The short- term strategies of industry lock them into using combustion engines, avoiding extensive investments into alternative propulsion technologies, as they anticipate and wait for spill- overs from other companies executing this research (Coe & Helpman 1995, Santos et al. 2010).

However, although all these different studies offer relevant insights for the understanding of past transitions as well as define stereotypic transition types, they lack recommendations about how to deal with future transitions. Though they can give some guidance on how to address future transitions, insights from the past cannot be directly applied to future transitions as each transition differs from another. Furthermore, having been conducted in a narrative manor these studies are barely able to outline the link between causes and consequences in these complex sociotechnical systems in a quantitative way, making the effects comparable between in each other.

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Still, the Multi-Level Perspective and transition science in general offers a good and proven means to discuss transitions, as has been shown by the vast amount of research that has recently drawn upon these frameworks (see above).

However, to address the weaknesses of these narrative approaches with regards to a systems’ complexity, formal computer-based approaches and hence modelling and simulations could be used as they can help when dealing with complex systems as well as providing insights into how specific policies affect the whole systems behaviour. A number of studies (Auvinen et al. 2014, Bakker & Trip 2013) have already made first attempts to address this issue, though these are still at a young stage.

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3.2 COMPUTER-BASED MODELLING AND SIMULATION

APPROACHES USED SO FAR

In the domain of technology diffusions, there exist some quantitative approaches, such as agent-based (Bergman et al. 2008, Lopolito et al. 2013, Safarzynska & van den Bergh 2010, Shafiei et al. 2012, Snape et al. 2011, Sullivan et al. 2009, van der Vooren & Brouillat 2013), System Dynamics-based (Kwon 2012, Papachristos 2011, Shepherd et al. 2012, Struben 2006) or mixed approaches (Haxeltine et al. 2008, Kieckhafer et al. 2009, Kohler et al. 2009) that have been applied to explore the phenomena of the diffusion of technologies or transitions of systems.

Although they may differ in their modelling approach, what they often have in common is that they can be used to explore and to compare the interrelation of specific parameters. The effects caused by a change of one particular parameter can be better described than in narrative approaches and therefore it is simpler to identify the parameters that influence the diffusion outcomes the most. However, some of these works try to 'predict' the future instead of to providing a tool to explore possible future scenarios.

Numerical approaches and simulations are used to explore different diffusion pathways for electric transport technologies (Holtz 2011a). They assess the influence of various scenarios on the simulated transition outcomes and derive concrete recommendations for policy makers from them.

For example, through such simulations (Charalabidis et al. 2011, Holtz 2011b, Keles et al. 2008, Meyer & Winebrake 2009, Park et al. 2011, Sullivan et al. 2009) the influence of provision of suitable infrastructure and the application of subsidies in order to achieve a transition towards a fuel cell based mobility can be explored and the uncertainty with regards these measures minimized. For different future scenarios it is possible to test different policy options.

However, in general, these models are on the one hand very case-specific and on the other still very complex, thus posing a number of difficulties. First, the application on other cases is not possible or very limited, and secondly it is difficult to actually understand the effects of the individual parameters in the vast number of variables. Additionally, many of these

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approaches focus on the pure description of diffusion scenarios, ignoring the actual nature of the discussed socio-technical system, and especially the recent insights from the strand of transition science.

Although some of them (Auvinen et al. 2014, Charalabidis et al. 2011) already use insights that have been derived from transition science and the Multi-Level Perspective during the last two decades, most of the approaches do not include any a priori analysis based upon these concepts. Such an analysis would however be useful to structure and constrain the transition problem before the actual modelling process and therefore give the whole model a more solid foundation (Transition science, Multi-Level Perspective) while still being based on a simple approach (System Dynamics) to explore systems in transition.

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3.3 MODELLING WITH SYSTEM DYNAMICS

In Chapter 3.2 a number of approaches were presented that have been used in the past to describe and to explore diffusions and especially transitions through the help of quantitative means, i.e. modelling and simulation. Among a number of different approaches (Discrete Event Simulation, Agent-Based Modelling or System Dynamics) the application of Agent- Based Modelling and System Dynamics has been dominant.

Agent-Based Modelling has become more interesting for different domains of modelling as it offers a means to build models where individual entities and their interrelations can be represented. (Gilbert 2008, Macal & North 2005)

The macro-behaviour of the system is not modelled directly but, instead, it emerges from the behaviour of all actors (agents) together. Each of these agents executes micro-decisions individually, based upon their environment, constraints or preferences (Pourdehnad et al. 2002). It offers a way to simulate heterogeneity between different actors (geographical space, rules) while other equation based approaches describe these as a homogeneous group through the use of differential equations. Thus, it is possible to identify emergent phenomena in crowds of agents in a system (Gilbert 2008, Macal & North 2005, Scholl 2001).

In contrast to Agent-Based Modelling, where the macro behaviour of the system emerges from the behaviour of and choices made by individual actors, in System Dynamics (or equation-based modelling) the macro behaviour of similar aggregated actors is provided by pre-defined equations that already reflect some knowledge that has been obtained empirically or through other simulation studies (Parunak et al. 1998, Pourdehnad et al. 2002).

Differential equations are used to describe macro-behaviour modelling and process delay handling. Within the structure of cyclic systems, the different parameters feed into one another, creating complex feedback loops. It is a model where temporal cause-and-effect relations between variables are represented. These feedback loops play a crucial role in the discussion of System Dynamics (Gilbert 2008, Pourdehnad et al. 2002, Scholl 2001). An early example is the Forrester model of the world (Forrester 1971).

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Both share common concerns but differ in many ways. System Dynamics can be used to aggregate agents into smaller numbers of entities and not with individual actors. (Gilbert 2008, Rahmandad & Sterman 2008). The relationships and the structure are modelled a priori. Due to this the behaviour remains a function of the structure that does not change which can be seen as a weakness (Pourdehnad et al. 2002). But on the other side, if these relations are already known (e.g. learning curves, aggregated behaviour) then this approach offers a simple means to describe these relations without having to go too much detail onto the micro levels. Furthermore, if the relations are already known it offers a simple means to identify which parts of the structure dominate the whole system’s behaviour (Gilbert 2008, Parunak et al. 1998).

As a result, System Dynamics is a good means where there are large populations or institutions with similar behaviour and individual behaviour is not important compared with the behaviour of the whole. Due to this the focus is more put on the role of feedback loops and their effects on the systems behaviour. Hence it can help to identify leverage points on the system level, while Agent-Based Modelling can be used to find these on the individual level. (Scholl 2001)

Literature (Schieritz & Milling 2003) offers a brief overview with regards both methodologies and further discussions and comparisons can be found in literature (Parunak et al. 1998, Pourdehnad et al. 2002, Schieritz & Grobler 2003, Schieritz & Milling 2003, Scholl 2001)

For this study the System Dynamics approach has been taken, for the following reasons:

Firstly, the nature of the methodology itself is suitable for the discussion of such complex systems. This has been well expressed by the two following quotes that come from that domain of research. First the problem that is being addressed by this thesis requires the analysis of complex systems ((Sterman 2000), page 4):

“Many advocate the development of systems thinking - the ability to see the world as a complex system, in which we understand that “you can’t just do one thing” and that "everything is connected to everything else.” If people had a holistic worldview, it is argued, they would then act in consonance with the long- term best interests of the system as a whole, identify the high leverage points in

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systems, and avoid policy resistance. Indeed, for some, the development of systems thinking is crucial for the survival of humanity.

The challenge facing us all is how to move from generalizations about accelerating learning and systems thinking to tools and processes that help us understand complexity, design better operating policies, and guide change in systems from the smallest business to the planet as a whole. [...]”

Outlining the nature of system thinking and its relevance for the discussion of socio- technical systems, Sterman (Sterman 2000), emphasises the role that System Dynamics can play in this context in order to understand those complex systems.

“System Dynamics is a method to enhance learning in complex systems [...] to help us learn about dynamic complexity, understand the sources of policy resistance, and design more effective policies” (page 4, (Sterman 2000))

Secondly, a comparison between Agent-Based Modelling and System Dynamics as presented above shows that System Dynamics is more suitable for the discussion of the problem this thesis is addressing. The socio-technical system and the regime the vehicle- based transportation already exists and is dominated by the automotive industry on the one hand and the customers on the other. The diffusion of electric vehicles is happening between these actors and this structure (supply chains, distribution channels, etc.) and the links between these actors are already known and established. Furthermore, literature already offers equations for the description of aspects such as learning effects or diffusion. And, finally in this research work the interest is to identify how the existing structures can be affected by policies to allow the diffusion of these technologies. The focus is less on the identification of these links, such as it is in Agent-Based Modelling.

Thirdly, looking at the topic to be discussed in this thesis, System Dynamics has already been proven to have its strengths in the discussion of diffusion and transition phenomena in complex systems. A number of studies (Keles et al. 2008, Meyer & Winebrake 2009, Struben & Sterman 2007) successfully applied this methodology to explore the behaviour of the

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system during technology diffusion scenarios, providing insights about the behaviour of systems where new technologies are taking up.

And, finally, recent research (Auvinen et al. 2014, Charalabidis et al. 2011) has already outlined the possibility or started successfully incorporating parts of Transition Science and the Multi-Level Perspective approach into System Dynamics.

Hence, due to all these reasons, it has been decided to use System Dynamics in this work as well. The following chapters illustrate the fundamentals, and the application, of System Dynamics.

3.3.1 Introduction into System Dynamics

System Dynamics, is a method to enhance learning of complex systems, developed around 1960 (Forrester 1958), that is able to model whole systems and especially their feedback loops. This work intends to use the methodologies applied in System Dynamics in order to formalise the system that is relevant for the transition, and run simulations in order to understand the effects of various policies as well as those of the behaviour of industrial players.

The application of System Dynamics in this work follows the widely accepted approach recommended by the book "Business Dynamics" (Sterman 2000) which is based upon many years of experience of Sterman and his research group at MIT where the approach was devised and further developed by him and the research group. The methodologies that are described in the following chapters are based on Sterman (2000). They are presented in an adapted form to correspond to the problems that are being discussed in this thesis.

In principle, according to Sterman (2000), the process of discussing questions or problems with the help of System Dynamics involves a set of standard steps. These steps are:

1 Articulating the problem to be addressed 2 Formulating the dynamics, hypothesis or theory about the problem 3 Formulating a simulation model to test the dynamic hypothesis 4 Testing the model until you are satisfied it is suitable for your purpose 5 Designing and evaluating policies for improvement

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The different specific task which these five steps can include are outlined in Table 7. One can see that the application process of these five points is repeated as long as the model is able to deliver a behaviour that allows a satisfactory discussion of the problem. Furthermore, the execution of each step can provide insights that infer a revision of any earlier step of the process. Hence, the whole process can be seen as an explorative modelling process where the modeller gets to explore and to understand the problem, the system and the results while creating and using the model. It has to be emphasised at this point that not only the application of the finished model, but also the modelling process itself, contributes significantly to the understanding of the system and its dynamic behaviour.

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Table 7: Steps of the modelling process. Adapted from Sterman (2000) 1. PROBLEM ARTICULATION (BOUNDARY SELECTION) . Theme selection: What is the problem? Why is it a problem? . Key variables: What are the key variables and concepts we must consider? . Time horizon: How far in the future should we consider? How far back in the past lie the roots of the problem? . Dynamic problem definition (reference modes): What is the historical behaviour of the key concepts and variables? What might their behaviour be in the future? 2. FORMULATION OF DYNAMIC HYPOTHESIS . Initial hypothesis generation: What are current theories of the problematic behaviour? . Endogenous focus: Formulate a dynamic hypothesis that explains the dynamics as endogenous consequences of the feedback structure. . Mapping: Develop maps of causal structure based on initial hypotheses, key variables, reference modes, and other available data, using tools such as […] 3. FORMULATION OF A SIMULATION MODEL . Specification of structure, decision rules. . Estimation of parameters, behavioural relationships, and initial conditions. . Tests for consistency with the purpose and boundary. 4. TESTING . Comparison to reference modes: Does the model reproduce the problem behaviour adequately for your purpose? . Robustness under extreme conditions: Does the model behave realistically when stressed by extreme conditions? . Sensitivity: How does the model behave given uncertainty in parameters, initial conditions, model boundary, and aggregation? . . . . Many other tests (see chapter 21 in Sterman (2000)). 5. POLICY DESIGN AND EVALUATION . Scenario specification: What environmental conditions might arise? . Policy design: What new decision rules, strategies, and structures might be tried in the real world? How can they be represented in the model? . “What if. . .” analysis: What are the effects of the policies? . Sensitivity analysis: How robust are the policy recommendations under different scenarios and given uncertainties? . Interactions of policies: Do the policies interact? Are there synergies or compensatory responses?

The steps which are outlined in Error! Reference source not found. and further specified in REF _Ref402003632 \h Table 7 are applied in the quantitative analysis that is presented in Chapter 7. The stage at which they are included in the discussion process is outlined in Chapter 6, where the System Dynamics approach is combined with the Multi-Level Perspective (cf. Chapter 3.1).

The next Chapters provide short introductions into the five steps so that in the latter parts of this work it can be referred back to these steps. Though not explicitly outlined in the

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following chapters, these steps are applied in an iterative way to explore the behaviour of the discussed systems.

3.3.1.1 Problem articulation

This is the most important part of the whole modelling process. It is important to know what the model tries to solve or to address especially as it already constrains the model as well as defines some boundaries of the model. Knowing the specific question makes the whole process manageable and allows the creation of simple and concise models which is designed for its purpose. As Sterman (2000) outlines:

“The art of model building is knowing what to cut out, and the purpose of the model acts as the logical knife. It provides the criteria to decide what can be ignored, so that only the essential features to fulfil the purpose are left” (page 89).

This has been executed within the framework of this thesis in several steps. First in Chapter 2 the broader question has been outlined. Chapters 4 and 5 analyse the system and the transition problem through the eyes of Transition Science and the Multi-Level Perspective. This leads to a set of unanswered questions concerning the effectiveness of financial policies and hence articulates the problem. But it also provides the boundaries for the system.

This part of the model also includes the formulation of a reference mode that is suitable to describe the system’s behaviour – this can be based upon historic data or on past experiences. However, the work presented deals with the diffusion and market uptake of PHEV, BEV and FCEV technologies – scenarios for which currently no data are available. However, in the past there have been descriptions of the diffusion of other low emission vehicle technologies such as compressed natural gas vehicles. There, three reference modes had been described as “success”, “stagnation” and “failure” (Struben & Sterman 2007) or s- curved diffusion, plateaued diffusion or discontinuation (Rogers 1983). While the ‘Success’ case describes a S-curve with an exponential growth, the unsuccessful cases are described as ‘Stagnation’ or ‘Failure’, where in the first one the diffusion stagnates at a low level and in the latter vanishes completely.

The question is also whether the model is able to recreate this common reference mode, a step that will become relevant during the calibration process. 72

3.3.1.2 Formulation of the dynamic hypothesis

Once the problem is articulated, the next task is to start formulating a dynamic hypothesis as to how the system could behave with regard to endogenous or exogenous effects. The endogenous effects are of bigger interest here as they describe the dynamics of the system from within. The dynamic hypothesis should provide an explanation for the underlying feedback, the stock-and-flow structure of the system and that structure's behaviour. This hypothesis can change during the modelling process as the modeller gets to know and understand the system better. It also allows the modeller to constrain the whole model and can help identify the feedback loops that have major impacts. Furthermore, it is important to understand the influence of exogenous variables and to what extent these are the main drivers for the observed dynamics.

3.3.1.3 Formulation of a simulation model

Once the dynamic hypothesis, the model boundaries and conceptual model have been created they need to be tested. As it is often difficult to test the hypothesis in the real world, its application in a virtual world can be a solution; hence the creation of a model. This step includes the creation of a model with all its equations, parameters and initial conditions.

As already mentioned, this process is of particular interest as the model-creation process itself delivers valuable insights. One can speak here of explorative modelling where the modeller gets to know the system and to better define the problem. It is also the part of the process where the modeller identifies which parts of the model do not significantly affect the dynamics of the system and therefore can be left out. This leads to leaner models that can then be communicated in a better way to a wider audience.

While there are a variety of tools that can be used to create a System Dynamics model (including Simulink/Matlab) there are a lot of software packages that facilitate the model creation process. The one that has been applied in this thesis is Vensim® (Ventana Systems Inc.). For this thesis the Professional version for Windows Version 6.00 has been used.

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3.3.1.4 Model testing

As already mentioned in Chapter 3.3.1.3 the model creation process is accompanied by testing. It is a continuous process where each time something is added or amended the modeller tests the correctness as well as the behaviour of the model.

One part of the testing includes checking whether the model behaves like the actual system; hence like the real world. Here historical data – if available – can be used. Another way is to test whether the model can reproduce the reference mode that has been observed for similar scenarios or systems. As there are not yet any historical data for the diffusion processes that are being discussed in this thesis, this will play a crucial role in the quantitative testing and calibration of the discussions outlined in Chapter 7. Furthermore, testing also involves ensuring whether the units and dimensions match. Another thing that is tested is the sensitivity towards certain parameters: i.e. how robust are the results? One example is to test the model's behaviour for extreme values and conditions: for example, what happens if the vehicle suddenly only costs 1% of its initial price?

It has to be mentioned at this point that model testing is not model validation. Validation is more than just a test of the model. Furthermore, it is impossible to achieve a full validation of a model as every model is limited – it is a simplified description of the world, mathematical descriptions can be imperfect and the understanding of the phenomenon not complete. Also, variable parameters are often only determined empirically, and there can be uncertainty about boundary or initial conditions, too. Hence they are never totally correct.

While not explicitly mentioned in Chapter 7, the models that have been created for the analysis that are presented there have undergone a comparison with historical data (where data were available), the check of extreme values as well as a comparison with the reference mode.

3.3.1.5 Policy design and evaluation

Once the simulation model has been built, tested and as far as possible validated, the next step involves the test of different policies and strategies. In the case of this thesis it involves the exploration and testing of different governments’ policies such as subsidies or 74

regulations for electric vehicles. They are assessed and compared with regard to their capability to solve the discussed problem – in this case the uptake of technologies.

Designing these policies can involve an iterative manual adaptation of the model parameters. Through such a process the modeller learns to understand the system’s behaviour. They also explore what solutions might be more efficient in reaching a desired outcome.

This process also involves testing how robust the policy results are with regard to different scenarios – one can speak here of a sensitivity analysis. Another aspect involves the test of the interaction of different simultaneous policies.

In summary, this process allows the determination of policies that can solve the system’s problems as well as the comparison of different policies with regard their effectiveness.

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4 ASSESSMENT OF POLICIES FOR ELECTRIC CARS IN THE UK AND GERMANY USING THE MLP

“The great testimony of history shows how often in fact the development of science has emerged in response to technological and even economic needs, and how in the economy of social effort, science, even of the most abstract and recondite kind, pays for itself again and again in providing the basis for radically new technological developments. In fact, most people—when they think of science as a good thing, when they think of it as worthy of encouragement, when they are willing to see their governments spend substance upon it, […]- have in mind that the conditions of their life have been altered just by such technology, of which they may be reluctant to be deprived.”

— J. Robert Oppenheimer

This chapter is based upon a study (Mazur et al. 2015) that I have published in the journal Environmental Innovation and Societal Transitions. It presents the assessment of policies that are targeting the uptake of alternative vehicles. While Chapter 1.3 has only given a general overview over the existing national policies in a variety of countries, this chapter illustrates and examines policy making in the UK and Germany in a more rigorous manner. To do so, first a novel assessment methodology (that has been developed within the framework of this thesis) is presented in order to provide a tool that can analyse these policies. It is based upon the Multi-Level Perspective and insights from research on sustainability transitions – see Chapter 3.1 for the theory.

The purpose of Chapter 4 is, firstly, to provide a suitable means that can help answer the questions posed in Chapter 2. Secondly, it also provides first answers for the question on what policies are suitable for the support of transitions.

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4.1 METHODOLOGY

This study proposes a novel approach to analyse transition policies from the point of view of transition science. Unlike past works (Van Bree et al. 2010) that have the attempt to forecast transition futures based upon transition theory, the policy assessment presented here does not intend to determine what transition outcomes could result from current polices. Instead it proposes to carry out an ex-ante qualitative policy assessment based upon the existing visions of policy makers. In other words, this work presents an approach to assess current governments’ policy making with respect to their desired and communicated goals.

As transitions, such as the electrification of transport and introduction of electric vehicles, affect many domains (technological, social, economic, etc.), transition theory is the analytical framework of choice for our analysis, due to its ability to capture all the key dimensions of a transition process when compared to other approaches. A number of previous studies (Geels 2005a, Geels 2012, Ieromonachou et al. 2007, Nykvist & Whitmarsh 2008) have already applied methods from this domain to discuss transitions in road transport from a historical point of view. More on the theory and motivation can be found in Chapter 3.1.

The methodology applied in this paper is motivated by recent work in the literature (Van Bree et al. 2010). Van Bree et al. (2010) develop possible transition scenarios for the future automotive transport, focusing mainly on the introduction of hydrogen and electric vehicles. For that, their study uses the Multi-Level Perspective (MLP) (see Chapter 3.1) to formalise the characteristics of today's automotive transport system. It then introduces a set of possible triggers (such as policies) that challenge today's existing system. These triggers lead to different transition pathways that then lead to different future technology scenarios. The pathways are chosen from the typology of standard transition pathways (see Table 6) that have been derived from observations of past transitions (Geels & Schot 2007).

In comparison, this study also draws upon insights from transition science, but unlike former work (Foxon et al. 2010, Van Bree et al. 2010, Verbong & Geels 2010), it does not try to provide a set of possible future scenarios or pathways as the result. Instead, the proposed approach aims to provide a means that can assess whether governmental policies do

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actually support a specific pathway that has been derived from the government's policy goals. The approach involves the following steps, which will be discussed in the next chapters in turn:

. Analysis of the current system and regime . Identification of a future regime based upon policy targets . Identification of a compatible transition pathway . Assessment of whether current policy making supports the proposed transition pathway

4.1.1 Step 1: Analysis of the current system and regime

The first step consists of describing the state of the current socio-technical system with its functions, rules and existing pressures. For that the Multi-Level Perspective framework that divides the system into landscape, regime and niches is used. The goal is to identify the current niche and regime players. This is then the basis for the identification of pathways that can link the current and future regime.

For instance, the case study in Chapter 4.2 explores the automobile system. It focuses on environmental as well as industrial aspects, with an emphasis on the automotive industry, the vehicle type, production system and to a smaller extent, the infrastructure and market (or consumer behaviour). These aspects describe the current socio-technical system.

To do so, information such as the type of typical vehicle, national vehicle sales, and the national economic indicators on the automotive sector is taken as a source.

4.1.2 Step 2: Identification of a future regime based upon policy targets

Having identified the attributes that describe the current regime, the second step involves the identification of the policy makers’ vision of the future system and hence the future of those attributes. For that the current communicated goals of the respective countries are taken as a basis and the inferred future vision for the regime that is currently favoured by policy makers is formulated.

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Published government communications or regulations are considered good sources to illustrate of governments’ long-term targets.

4.1.3 Step 3: Identification of a compatible transition pathway

Once the current and future regimes have been defined, the next step is the identification of a transition pathway that can link those two states – assuming any compatible transition path exists. For that, this study draws on the typology of standard transition pathways (Geels & Schott 2007) that were already discussed in Chapter 3.1. For that purpose the description of the set of indicators that define each pathway has been adapted; in order to make them more concise (see Table 8).

Table 8: Typology of transition pathways (adapted from Geels & Schot (2007) Nature of interaction Timing of interaction Characteristics of transition Niche-regime Developed Landscape and relation niche pressure main actors involved in transition Transition (competing or available? (Yes/No) pathways symbiotic) (Yes/No) Reproduction Stabile regime that slowly No Not relevant Not relevant (no transition) reproduces itself Competing Regime actors adjust to adapt Yes Transformation or No regime to pressures from regime (moderate) Symbiotic outsiders Regime actors adapt to new Yes Reconfiguration Symbiotic Yes or No alternatives from new suppliers that (moderate) replace old ones Strong pressure destabilizes regime. De-alignment Yes No Leads to appearance of new niches. and re- (strong or Competing (not initially) Dominant niche replaces old alignment shock) regime. Yes Strong pressures destabilizes Technological (strong or Competing Yes regime that gets replaced by new substitution shock) firms

Table 8 illustrates those pathways and outlines the criteria by which they are distinguished – namely whether any landscape pressure exists, how the niche and regime affect each other (both describe the nature of the interaction), whether a strong niche exists (timing of interaction) and, in a broader context, the actors through which the transition is characterised. In order to identify compatible transition pathways for each specific case studied, these states are analysed and compared with these stereotypic pathways. The

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purpose is to determine whether the future policy vision can be linked to the current state by means of one of the archetypal pathways previously discussed.

4.1.4 Step 4: Assessment of whether current policy making supports the proposed transition pathway

In the final step, the current policies are assessed by analysing whether they support the identified transition pathway.

For that, the current policies in the observed country need to be reviewed and then compared to the specific conditions and requirements of the transition pathway that has been chosen in the third step.

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4.2 THE ANALYSIS OF POLICY MAKING IN THE UK AND

GERMANY

In this chapter the application of the proposed methodology is presented. A case study approach is taken and policies supporting low emission vehicles in Germany and the UK are assessed. The study does not take modal changes into account but instead, focuses on the change away from internal combustion engine vehicles (ICEVs) towards vehicles with electric power trains, such as hybrid electric (HEVs), plug-in hybrid electric (PHEVs), battery electric (BEVs) and hydrogen fuel cell electric vehicles (FCEVs).

Germany and the UK have been chosen for this study due to their characteristics and good availability of data, as well as the fact that they are both bound by the same EU energy and environmental policy targets (landscape), which provides the context for these countries' electric mobility policies. To get a good picture of both countries, information provided by respective national statistics agencies, relevant government departments, and vehicle associations have been analysed. The two case studies are discussed in the following chapters; these are structured according to the four steps outlined in the methodology Chapter 3.

4.2.1 Analysis of the current regime

This chapter follows the steps outline in Chapter 4.1 and applies it to the cases of the UK and Germany.

4.2.1.1 Today’s private car sector in the UK

There are about 29.5 million cars in the UK. These contribute 12.6% of the country’s total energy-related CO2 emissions. In 2012, 2.04 million new vehicles were registered in the UK, making it Europe's third biggest automobile market (15% of total European registrations). Of those, only 1,262 were BEVs and 25,370 hybrid vehicles, while most cars on the market are conventional combustion vehicles. While there are some battery re-charging stations, most of the energy is still provided through liquid fuel stations (IEA 2011, IEA 2012, SMMT 2012, SMMT 2013).

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While most of the vehicles sold are supplied by foreign brands, the automotive industry still plays an important role in the UK. The local automotive industry exports 83.7% of the vehicles manufactured in the UK leading to a significant export value of £29 billion - or 11% of UK’s total exports (SMMT 2012, SMMT 2013).

Vehicle output has increased over the last decades, from below 1 million in the 1980s to nearly 2 million at the end of the 1990s, followed by a steady growth over the last 10 years until, due to the financial crisis in 2008/09, the output dropped to below 1 million vehicles. Since then output has been rising again (in 2011 more than 1.3 million vehicles were produced), with Nissan, Jaguar , , Vauxhall and Toyota being the top five manufacturers among 40 companies that manufacture vehicles in the UK. This is 1.8% of the total passenger car production worldwide. Apart from that, 2,400 component manufacturers operate in the UK. Their output also included the manufacturing of 2.5 million engines in 2011 (IEA 2011, IEA 2012, SMMT 2012, SMMT 2013).

In total, 868,000 people were employed in UK’s automotive sector in 2005, but this number had decreased to 737,000 by 2010. The whole sector generated a turnover of £49 billion in 2010 contributing less than 1% towards UK GDP (SMMT 2012, SMMT 2013).

Many of those manufacturers are directly engaged in automotive R&D activities. , Ford and Nissan all have major R&D centres alongside SMEs such as Lotus Engineering, MAHLE, MEL, Millbrook, Ricardo and Zytek, to name just a few. R&D within these organisations generally includes some efforts in the domain of electric mobility (SMMT 2012, SMMT 2013).

4.2.1.2 Today’s private car sector in Germany

With a stock of 43 million cars (2012), the passenger car sector in Germany contributed 14% towards total national energy-related CO2 emissions. 2.9 million new vehicles were sold and registered in Germany in 2012, with German brands having a market share of 70% in Germany. By January 2012 there were 4,541 fully electric and 47,642 hybrid vehicles, with an additional 2,956 electric and 21,438 hybrid vehicles registered in 2012 (Kraftfahrt- Bundesamt 2012a, Kraftfahrt-Bundesamt 2012b, Kraftfahrt-Bundesamt 2013). 82

The automotive sector is crucial for Germany’s economy as it generated a turnover of €317 billion in 2010 (20% of German industry). €200 billion was generated in foreign markets. In 2010, 12.7 million vehicles were manufactured by German companies (52% produced abroad) and more than 75% sold abroad. In total, one in six passenger vehicles worldwide were produced by German car manufacturers. This includes major German brands such as Audi, BMW, Daimler (Mercedes) and Volkswagen that provide, together with suppliers such as Bosch, Continental, Schaeffler, etc. more than 5 million jobs (VDA 2011).

Additionally, the German automotive sector (manufacturers and suppliers) invested €19.6 billion into R&D in 2010, more than 1/3 of all German R&D investments, and employed 89,000 people (VDA 2011). As a result, most of the German automotive R&D is also based in Germany. Those major players (especially the suppliers) are also involved in the research & development of alternative power train technologies. They cover the technological niche of electric power train technologies. Additionally, the German car manufacturers have entered into collaborations with suppliers of alternative technologies, such as Daimler with BYD and Tesla, and BMW with Toyota (Green Car Congress 2011, Manager magazin 2010, Spiegel Online 2009b, Spiegel Online 2011a, Spiegel Online 2012b).

4.2.1.3 Today’s private car regime in the UK and Germany

Both countries’ markets, similar in size, are important markets in Europe. Figure 14 presents some statistics for both countries’ automotive industries.

Market Automotive Industry Car stock Market sales Share of Cars Jobs Turnover CO2 caused produced by transport bil 317 12.7 mil 12.7 mil 5 29 mil 29 mil 42 1.9 mil 1.9 mil 2.9 13% 14% 1.3 0.7 50

Figure 14: Comparison of the UKIndustrial and Germany Landscape in terms of vehicle (OEMs) market, automotive industry and its industrial landscapes in 2010 (in €) (sources: (Automotive Council UK n.d., SMMT 2012, VDA 2011))

and many more 83 and many more

Though developments of alternative power train systems are currently being pursued, both regimes are currently dominated by ICEVs – on the roads as well as in the production plants and sales rooms. The uptake of alternative vehicles has been slow so far in both countries as well as the installation of re-charging stations. In summary, the typical vehicle on the market, the infrastructures, as well as usage patterns, are still supporting a regime that is dominated by the traditional internal combustion engine vehicle.

While German vehicle manufacturers are just starting to make their first hybrid and electric vehicles available to the mass market, such as BMW who launched the i-series in July 2013, the current and short-term regime will be still dominated by conventional vehicles with internal combustion engines, and by car manufacturers that offer mainly this type of vehicle, for at least a decade or two. Hence, there are only few electric vehicles on the roads in Germany as well as in the UK (less than 1% in both cases).

Table 9: Current regimes in Germany and the UK System Regime today in the UK Regime today in Germany dimensions Vehicle type on Most vehicles sold are internal Most vehicles sold are internal market combustion vehicles, built abroad and combustion vehicles; built in Germany imported. Some PHEVs. or by German manufacturers. Some PHEVs. Production Relatively small automobile industry Several big car manufacturers and system (mainly controlled by foreign companies) suppliers form a strong local automotive with focus on combustion engines. Some industry providing millions of jobs. SMEs with focus on electric cars and Suppliers providing electric mobility power trains. solutions Infrastructure Mainly based on fuel stations. Some Mainly based on fuel stations. Some uptake of charging stations uptake of charging stations

In both cases the current conditions are very similar. The regime is dominated by internal combustion vehicles. However the automotive industry that is providing the passenger car in Germany is bigger and more important for its economy. So the industrial dimensions that could be affected by a transition towards sustainable passenger cars are significantly bigger in Germany than in the UK.

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4.2.2 Identification of a future regime based upon policy targets for the UK and German cases

4.2.2.1 UK government policy goals for the private car regime

The UK government has legislated in the DECC Climate Change Act 2008 a binding greenhouse gas emission reduction target of 80% by 2050 (relative to 1990) (UK Government 2008). Additionally the UK has committed itself to the EU’s Energy and Climate

Policy Package in 2008, setting a CO2 emission reduction target of 20% by 2020. For the road transport sector in particular, the UK government aims to achieve close to zero net greenhouse gas emissions by 2050 (see the report 'The carbon plan: delivering our low carbon future' (DECC 2011)), which implies that all new cars sold in the UK from 2040 onwards have to be zero-emission vehicles. It is therefore clear that CO2 emission reduction is a key focus of UK road transport policy.

However, the potential that low carbon vehicle technology has for the UK’s industrial development is also recognised; as outlined by the briefing paper "Ultra-Low Carbon Vehicles in the UK", jointly published in 2009 by the UK Department for Transport (DfT), the Department for Business, Enterprise and Regulatory Reform (BERR) and the Department for Innovation, University and Skills (now BIS) (page 1):

"Our transport system connects people to places and businesses to markets. As such it is fundamental to our economic strength and quality of life. However, the only sustainable future for transport lies in a transformative shift to low carbon. Our ambition must be twofold, to reduce the environmental impact of transport and for UK business to benefit from this transformation."

and furthermore:

"By acting now there is a real potential for the UK to take a lead in this sector" (UK Government 2009)

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4.2.2.2 German government policy goals for the private car regime

The German Government initiated a National Electric Mobility Strategy Conference in 2008 that led to the announcement of a strategy paper in 2009: 'Nationaler Entwicklungsplan Elektromobilität' (National Development Plan for Electric Mobility) (German Government 2009) outlining a set of drivers and targets. While environmental targets also play a role, it is evident that German policy makers are interested in preserving the German automotive sector’s role and significance in the world, in order to ensure continued economic activity and employment in Germany. According to that report, the main goal is growing and preserving the automotive industry, as it provides 5 million jobs and generates a €317 billion (20% of the German industry total) annual turnover. Additionally, there is a commitment to a 40% GHG reduction by 2020 and an intention to reduce by 80 – 95% by 2050 (compared to 1990 levels). Furthermore, the German government has set the target of 1 million EVs in 2020 and 6 million in 2030 (German Government 2009).

4.2.2.3 Potential visions for the future UK and German regimes

At first glance the German and the UK governments seem to have announced similar goals concerning the future regime of their private car transport systems (see Table 10). Both emphasise the reduction of carbon emissions as well as the support of the local automotive industry. Both aim to achieve this through the introduction of alternative vehicle technologies such as electric cars and their respective infrastructures making those technologies the new regime. Both also aim to take advantage of the change towards the electric mobility to support their industry, creating jobs and growth.

However, there are differences. While the UK has legally binding zero carbon emission targets until 2050, German long-term targets are not as strict. Moreover the health of the existing industry in Germany has a much more important role. German policy makers explicitly aim to sustain the role of German manufacturers and suppliers in a future regime. In comparison, the UK considers such a transition to low emission vehicles to be an opportunity for local SMEs to become a more significant part of a future automotive regime by becoming suppliers of alternative technologies.

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Table 10: Potential visions of future regimes in Germany and the UK System UK’s future regime Germany’s future regime dimensions

Vehicle type on Electrification of passenger car fleet. Electrification of passenger car fleet. market Existing vehicle stock and vehicles on the Existing vehicle stock and vehicles on the market are electric or zero emission cars. market are electric or zero emission cars.

Production There is manufacturing of electric cars and There is manufacturing of electric cars their technologies in the UK. Foreign and their technologies in Germany The system companies manufacture cars while UK German automotive industry with the suppliers of electric mobility technologies current manufacturers and suppliers still are important part of the supply chain and exists and is strong. It still develops and also exporting abroad. They provide many produces cars in Germany providing jobs in manufacturing and engineering. economic growth and jobs to Germany.

Infrastructure There is an infrastructure for EVs and/or There is an infrastructure for EVs and/or FCEVs FCEVs

4.2.3 Identification of a compatible transition pathway

4.2.3.1 Potential transition pathways for the UK

Comparing the current state (Table 9) and the future vision (Table 10) of the passenger car regime, it is concluded that there will be a need for a change to the regime that will go beyond a simple Reproduction pathway. There will need to be changes in the typical vehicle technology, the recharging (refuelling) infrastructure, as well as the production system. However, as the government favours the development of local suppliers while supporting the existing manufacturers the change will not include an entire replacement of the existing suppliers of passenger cars (manufacturers).

Considering the stability of these multinational car manufacturers, a Substitution or De- and Re-alignment scenario is also unlikely (Wells & Nieuwenhuis 2012). Hence, the current regime players will still play a crucial role in the future vision. However, the transition pathway will have to go beyond the transformation of the current manufacturing system and its suppliers. And, as the government also favours the development and empowerment of local suppliers of alternative vehicle technologies this infers a Reconfiguration pathway. In such a case the suppliers get replaced by new niche players.

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At the time when the study has been conducted (2012), the UK had already on the niche level a significant number of British SMEs that manufacture various components for the power trains of electric vehicles, such as Ashwoods, , GKN or Yasa, as well as engineering firms (e.g. Ricardo, GMD, Lotus, etc.) and one major manufacturer, Jaguar Land Rover, whose primary R&D activities are located in the UK, that are already focusing on this market. Hence, a Reconfiguration pathway links the current state of the regime with the future vision of the policy makers (see Table 11).

4.2.3.2 Potential transition pathways and patterns for Germany

Comparing the current state (Table 9) and the future vision (Table 10) of the passenger car regime with the future vision shows that there will also be a need for a significant change to the German regime in order to reach the future vision.

There will be a change in the typical vehicle technology, the recharging (refuelling) infrastructure as well as the production system. However, in contrast to the UK, the German government favours the support of the whole existing automotive industry including its big manufacturers and suppliers. This is supported by the stability of the automotive industry as it has established itself in Germany over many decades. It is dominated by a number of car manufacturers (VW with Audi, BMW, Daimler, etc.) and suppliers (Bosch, Continental, ZF, etc.) leading to significant stability and inertia, especially due to existing networks, technologies and infrastructures.

Hence to meet the vision, the change must not include a replacement of the existing production structures. Therefore the regime will have to internalize those technologies to reach both environmental and industrial goals. This can be achieved by a Transformation pathway (Table 6). Table 11 summarises the characteristics of the transition with regard to the 4 dimensions for the UK and German case.

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Table 11: Potential transition pathways for the UK and German passenger car regime transition Nature of interaction Timing of Characteristics of interaction transition Niche-regime and Transition Landscape Developed niche relation main actors pathways pressure available? (competing or involved in (Yes/No) (Yes/No) symbiotic) transition Although the There is existing SME niche moderate to players are not strong Symbiotic niche- strong enough to pressure from innovations from challenge or (New) local UK the UK Corresponds SMEs are taken up substitute the suppliers provide government with by regime car existing actors, they technologies to due to the CO2 Reconfiguration

UK case manufacturers, do supply already existing regime reduction pathway such as power train electric power train players. commitment components technologies to creating major regime pressure on players (Lotus, the regime Zetek) There is only Symbiotic niche- While there are no The current moderate innovation is taken small niche German pressure from up by regime, such providers who could automotive the German as power train challenge the industry including Corresponds government components, mainly system, most of the car manufacturers with on the provided by big competition is and suppliers Transformation automotive German suppliers. coming from niche execute the pathway

German case industry as its Innovative solutions technology change health can be acquired or providers such as themselves. (growth, jobs) developed by car Tesla is priority. manufacturers

4.2.4 Assessment of current policy making with regard to its compatibility with a valid transition pathway

In the previous chapter it has been outlined that there is a specific pathway that can link the current and future state of the system of both countries. Each pathway occurs under certain conditions or requires certain drivers (see Table 6).

In this chapter the actual policies will be assessed with respect to those pathways and their specific requirements, and whether these policies actually support them - hence the announced policy targets.

4.2.4.1 Assessment of low carbon vehicle policies in the UK

In the previous chapter it has been outlined that a Reconfiguration pathway can link the current state of the system with the policy makers’ vision of the regime. This translates into

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3 requirements for policies in this case study. It requires some moderate to strong pressure (and possibly also incentives) from policies on the landscape level that makes the regime adopt new symbiotic niche-regime innovations. However, this must be done whilst not destabilising the main regime players (especially the car manufacturers that produce in the UK). It also requires policy makers to support niche suppliers in order to replace the current suppliers. Table 12 presents different policies that do support these three drivers and hence a Reconfiguration pathway.

The main pressure on the existing regime is being already created by EU emission limits for vehicles. Therefore, the UK’s efforts to create additional regulatory pressures with regards emissions are not necessary. The UK has a procurement programme for low emission vehicles and there are low emission zones within cities where low emission vehicles do not have to pay certain charges.

In terms of supporting the regime in achieving the change, the UK government has introduced more extensive measures. Through the creation of the Office for Low Emission Vehicles (OLEV) it has provided more than £400m funding for the development and deployment of ultra-low emission vehicles, providing consumer incentives, supporting recharging infrastructure and research, development and demonstration programmes. Although these measures also put pressure on the regime, they do not endanger the current regime players but instead provide incentives to adapt. A possible result of such an incentive may be the decision of Nissan to build the BEV Leaf at their existing location in Sunderland UK (The Guardian 2010, The Telegraph 2010).

Measures that support the uptake of new local or national niche suppliers have also been employed by the UK government. For instance, the variety of RD&D programmes directed towards UK-based businesses that offer low carbon technologies, the investments into infrastructures and especially investments into recharging stations and the choice of niche actors for demonstrator projects, all have the potential to nurture the local niche industries that then can grow and become a part of a bigger solution.

In summary, the application of the proposed approach shows that the UK government has introduced policies that support a transition pathway (Reconfiguration) that is compatible with environmental and industrial goals.

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Table 12: Policies supporting a Reconfiguration pathway in the UK (Department for Transport 2012, Department of Trade and Industry 2006, Mayor of London n.d., Technology Strategy Board 2012, UK Department for Transport 2011)

Drivers UK measures that support drivers for a Reconfiguration pathway Moderate . Creation of a Low Carbon Vehicle Public Procurement Programme (LCVPP) that policy pressure provides funding to support the trial of over 200 electric and low emission vans in a range on the regime of public fleets. In Nov 2011, further funding of up to GBP1.7m was made available for any public fleet buyers to purchase a further 500 low carbon vans from the procurement framework. . Transport for London offers 100% discount for hybrid and pure electric vehicles on the London Congestion charge leading to savings of up to £2,000 per annum for London’s drivers. London is important arena for the UK.

Support of . Creation of an ultra-low carbon vehicle demonstrator programme that resulted in around regime players 340 new innovative cars on the road in locations all over the UK, and is believed to be in executing Europe's largest co-ordinated real-world trial of low carbon vehicles (£25m).Within the the transition frame of the Technology Strategy Board’s ‘Low Carbon Vehicles Innovation Platform’ which was founded in 2007 by the Departments of Transport, of Business, Innovation and Skills, the Technology Strategy Board and the Engineering and Physical Sciences Research Council. . Support of alternative vehicles through the Office for Low Emission Vehicles (OLEV), formed by the Department for Energy and Climate Change, the Department for Transport and the Department of Business, Innovation and Skills: - Plug-in vehicle grant: 25% subsidy (up to £5000) for a new Ultra-low Emission Vehicles, with a total budget of £300 million. - Favourable tax regimes and exemption from Vehicle Excise Duty and Company Car Tax for Ultra-low Emission Vehicles. - £30 million match funding for Plugged-in Places (recharging stations).

Support of . Creation of the Integrated Delivery Programme, an investment programme, jointly new suppliers financed by Government and business that “aims to maximise the benefit to UK-based that replace businesses of the rapidly-developing low carbon vehicles market, and to help accelerate old ones the adoption of low carbon vehicles in the UK.” The Programme co-ordinates the UK's low carbon vehicle activity from initial strategic research through collaborative research and development, leading to the production of demonstration vehicles (£250m of joint government and industry investment). . UK government created CENEX (Centre of excellence for low carbon and FC technologies) which is supported by the Department of Business, Innovation and Skills (BIS). Its aim is to catalyse innovation to enhance UK industries' overall capabilities using strategies focused on knowledge transfer and technology demonstration. Founded in 2005. The tasks include, Identifying and communicating emerging technologies, deploying fleet-scale demonstrators, coordinating academia, suppliers, car manufacturers, etc

4.2.4.2 Assessment of low carbon vehicle policies in Germany

In the previous step it has been outlined that a Transformation pathway links the current state of the system with the policy makers’ vision of the regime. This translates into 3 targets for policy makers.

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Pressures on the regime should be low so that it can adopt new innovations and does not get replaced by another regime. This also means that in a future regime the current regime players, especially the German manufacturers and suppliers, should still exist. Hence it will require policy makers to create only enough pressure to help and incentivise German industry to achieve a change towards electrification of transport without destabilising it. This might require policy actions that decrease pressures if they might challenge Germany industry too much. Furthermore, the support of a general transition in infrastructure is necessary. Table 13 presents different policies that do support these three drivers and hence a Transformation pathway.

As mentioned before, the main pressure on the existing regime is driven by EU emission limits for vehicles. However, this could threaten the health of the German automotive industry, which produces vehicle fleets with average carbon emissions that are well above the limits that are being discussed at the EU level. As a result the German government has tried to weaken those targets. Germany’s role during the EU negotiation on vehicle emission targets reflects this protective behaviour (Spiegel Online 2008). "Merkel has fought energetically for months to get the proposed regime weakened", (The Guardian 2008).

This does not mean that Germany is opposing the transition. It invests in infrastructure, provides limited incentives for electric cars and funds demonstrator programmes - purchase grants have not been considered though (Handelsblatt 2012).

The main goals of German policies appear therefore to be the preservation of its automotive sector by supporting the German automotive industry’s transition towards the electrification of their products. Germany provides extensive R&D programmes supporting major German-based car manufacturers and suppliers to conduct research in the area of electric mobility, production technologies and demonstration projects supporting already existing regime actors and hence their transformation.

There are significant investments into the technological competitiveness of its own automotive industry and the cost efficient manufacturing of power train components. Both measures imply a strategy that leaves enough time for the German car manufacturers to adapt and start selling EVs in Germany as well as elsewhere. The absence of a purchase grant is probably to limit the ability of foreign car manufacturers to increase their market

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share in Germany through subsidised PHEV or EV sales before German car manufacturers are ready.

In summary, German policies are consistent with its policy targets as the policies support a Transformation pathway that satisfies these targets.

Table 13: Policies supporting a Reconfiguration pathway in Germany (German Government 2009)

Drivers German measures that support drivers for a Transformation pathway Only low pressure . Loosen emission limit targets during negotiations on EU level as well as slowing on the regime down introduction of limits . Adaptation of vehicle taxation system in 2009, so that the tax is now based upon both the engine size and CO2-emissions. . Electric vehicle owners do not pay any vehicle tax for the first 10 years.

General support . Research on Grid and system integration of transition - Cooperation of Ministries of Economics, Technology, Environment and Nature - Change of energy system and execution of smart grids, fleet tests and demonstrations, introduction of norms and standards, education of specialists, ensuring supply of resources . Launch of a support programme for electric mobility (Förderprogram Elektromobilität of Ministry for Environment BMU) - 2009-2011 Provision of €600 million within the framework of an economic growth programme to promote fleet tests of cars, vans, hybrid buses - 2011 - end of legislation: extension of the programme with an additional €1 billion. - In 2012 a Display of Electromobility, an additional demonstration programme with €180 million (plus €180 million match funding from industry) has been launched (called Schaufenster Elektromobilität). . Electric vehicles get access to special parking and may use bus lanes . Public Procurement of Electric vehicles for Ministry vehicle fleets

Support of current . Creation of a National Platform for Electric Mobility by the federal government, with German car 7 Workgroups for the topics: propulsion, batteries, charging and grid integrity, industry regime standards and certification, materials and recycling, training and education and players in framework creation. This network involves all big manufacturers, suppliers, utility executing the providers, car clubs and associations, universities, research institutes and the public transition sector, hence all actors that are along relevant for the system. . Creation of Joint Unit for Electric Mobility (Gemeinsame Geschäftsstelle Elektromobilität – GGEMO) of the German Federal Government . Creation of Research alliance for Lithium-ion batteries - €60 million from Ministry of Education & Research, €360 million from industry (2009 – 2015) - €35 million from Ministry of Economics and Technology for battery research to make Germany a producer of batteries (2009 - 2012 ) . Support of Research for vehicle technologies - Ministry of Economics and Technology concentrates on electric power and drive train and provides €30 million (2005 - 2010) - Ministry of Education Research (€100 million) initiated German Alliance for Automotive Electronics (€ 500 million)

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4.3 CONCLUSIONS

This chapter has presented a novel approach to assess policy making for transitions of socio- technical systems with respect to policy goals. To show the application of this method, two case studies (electric mobility in the UK and Germany) are discussed.

The methodology draws insights from transition science, using the Multi-Level Perspective (Geels 2005c, Rip & Kemp 1998) and common pathways of transitions (Geels & Schot 2007) that have been observed in history. First it involves the translation of policy makers’ targets into a vision for the future regime. Then a pathway is identified that can reach such a future. In the last step the actual policy making is assessed by its compatibility with the proposed transition pathway.

A review of the current state as well as of the respective policy goals has been conducted. It shows that in the UK and Germany, policy makers have targets that are motivated by environmental and industrial goals: a decrease in GHG emissions (hence a fast introduction and diffusion of low emission vehicles) and simultaneously the development or preservation of their automotive industry and its competitiveness.

In the case of the UK, the main drivers are the government’s announcement of the 2050 emission reduction goals, the conservation of the current foreign owned manufacturing, as well as an establishment of a local automotive industry (mainly from the niche level) that can take advantage of the change towards electric vehicles.

In the German case, although environmental targets exist too, industrial goals play a more important role, driven by the fact that Germany is economically highly dependent on its automotive industry (current regime actors) and this is threatened by a global transition from a fossil fuel based transport towards electric mobility, if it does nothing.

The differences in these two cases are illustrated by the proposed pathways that have been identified for both cases. The UK transition problem could be satisfied by a Reconfiguration pathway while in the German case, a Transformation is more suitable. While there are many similarities in both cases, there are differences in terms of the role of the automotive industry. While the UK wants to develop a new local industry in the domain of electric

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mobility (suppliers), German policy makers favour the preservation of the existing German automotive manufacturers and suppliers making the extent of the transition less disruptive.

In order to achieve their specific goals, the governments of both countries have introduced a variety of measures. In contrast to the UK, where a significant amount of the budget is allocated to a low emission vehicle purchase grant as well as to the support of niches, the German government did not introduce a purchase grant. Instead, Germany directs funding mainly towards R&D, especially focusing on technology development within the current industry regime. The UK has introduced measures that support a pathway that can lead to a move away from CO2 emitting vehicles towards a future where cars are electrified. Furthermore it can allow the UK industrial environment to take advantage of such a change, providing jobs and prosperity.

In Germany, the government has announced emission reduction targets as well as the industrial health of its automotive industry as main drivers for its policy making. Their actual policies actually imply that a bigger focus is put on the latter one supporting a Transformation pathway and therefore a controlled transformation of the German automotive industry.

Hence in both cases our methodology shows that policy makers are applying policies that support pathways that lead to transition outcomes that satisfy policy targets.

However, there are limitations in the approach proposed here. While the approach allows us to assess whether policies support the proposed pathways, it does not provide insights as to whether the policies are sufficient to achieve the targets on time. In the case of Germany for example, while a Transformation pathway would correspond with the attempt to give the industry enough time to adapt, it might not meet national and international road transport emission targets, especially as a significant amount of vehicles that are sold in Germany are of German make. Such a pathway might not be even sufficient in the current world wide race towards electric cars, assuming that other countries (China or Japan) might execute their transition in a faster way, and Germany might jeopardise its automobile industry's role (ifo Schnelldienst 2008).

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To summarise, a method has been presented here that can provide insights on policies for transitions. While the case of electric cars had been chosen as an example, the approach can be as well utilised to discuss other cases of sustainable transitions where policies are implemented to reach certain goals. Examples can be the decarbonisation of energy production, the change of manufacturing towards 3D printing or the introduction of autonomous transport means. The approach just requires that there are policies targeting the transition that is to be assessed.

Furthermore, additional research on more precise pathways as well as the quantification of further aspects could lead to more a more extensive analysis.

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4.4 DISCUSSION OF STUDY AND MOTIVATION OF THE

FOLLOWING WORK

The here presented analysis offers a general insight into current policy making in the UK and Germany and an overview whether their measures comply with experiences from historic transitions: their pathways and patterns. It is an analysis on an aggregated level. For a more extensive analysis, the approach could be further developed into a set of stereotypic cases with respect to the relevant 3 dimensions that this study has analysed: the state of the current system, the vision for future system and a potential transition path. For each case a set of policy measures would be then provided. However, in such an approach it is necessary to be able to differentiate the individual actors in a more explicit way and to address direct consequences of policies. While the narration-based methodology that has been applied here in this work can indeed provide some additional insights on those matters, the complexity of the discussed system requires a more formalised approach.

Approaches that allow a quantitative analysis could help at this point and could be used to describe, attribute and assess individual consequences (such as transition pathways and patterns) and their causes (such as policy measures and industrial behaviour). Modelling and simulation approaches can provide such a solution. This would also allow the comparison of the effects on the one hand and provide a means to explore the complexity of the problem. The following chapters work will concentrate on those issues as well as the path towards a quantification of the systems behaviour. As a result of these constraints a methodology has been developed (Chapter 6) that allows the discussion of transitions aiming for certain outcome from a quantitative way. For this modelling and simulations techniques are used as well. However, as the insights from transition science as well as the Multi-Level Perspective provide a well-defined framework for the discussion of transitions it has been combined with System Dynamics in order to be able to compare the impacts of various policies with each other, to be able to assess what is more efficient in reaching certain policy goals. The study itself will be presented in the Chapter 7.

However, beforehand, a study on the general behaviour of the automotive industry will be presented in Chapter 5. The purpose of this study is to determine what types of policies

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actually have an effect on the automotive behaviour as well as to determine the industry’s behaviour in general.

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5 BEHAVIOUR OF THE GERMAN AUTOMOTIVE INDUSTRY SINCE 1990

“Human behaviour reveals uniformities which constitute natural laws. If these uniformities did not exist, then there would be neither social science nor political economy, and even the study of history would largely be useless. In effect, if the future actions of men having nothing in common with their past actions, our knowledge of them, although possibly satisfying our curiosity by way of an interesting story, would be entirely useless to us as a guide in life.”

— Vilfredo Pareto

This chapter is based upon peer-reviewed work that I have submitted and presented to an industrial audience at the 27th Electric Vehicle Symposium 2013 (Mazur et al. 2013b) as well as to a scientific audience at the 5th International Sustainability Transitions Conference (Mazur et al. 2014b). It is currently in submission to the special conference issue of the journal Environmental Innovation and Societal Transitions. It features a study of the German automotive industry and the technology choices it did since 1990 with regard to alternative vehicle technologies. The purpose of this study is to determine what types of policies have actually had an impact on the solutions that the automotive regime has been offering in order to comply with regulations or to respond to incentives. Germany has been chosen as it offers 3 distinct car manufacturers within the same environment that all developed their specific solutions.

Furthermore, the results of this study help to decide what types of policies are to be tested through the help simulations; it does not make sense to explore policies (in Chapter 7) to which the industry does not respond at all.

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5.1 INTRODUCTION

This chapter discusses the role of regime players on transitions towards sustainable futures from the viewpoint of the Multi-Level Perspective. While many transitions happen through the substitution of regimes by alternative niches, there are also cases where the regime adapts to the new conditions through a transformation pathway (see Chapter 3.1.2.2 for description of the different pathways).

In the last decades the automotive industry has experienced a number of pressures - not only are the automobile producers increasingly perceiving oil supply uncertainty and price volatility as a future issue, but, more and more, these companies are aware of changing customer expectations and needs, while they are being challenged by governmental and regional policies driven by climate change and local air quality issues. As a result, the on- going discussion on emissions has led, and will lead, to a variety of changes in behaviour, responses in strategies and products in the automotive industry; especially as automobiles are responsible for a large fraction of total energy-related GHG emissions (IEA 2010a, WEC 2011). So the last years were dominated by discussions concerning fuel efficiency and emission reduction goals and efforts.

One way of addressing these pressures is the introduction of technologies such as hybrid, battery or fuel cell electric vehicles (D. Howey & Martinez-Botas. 2010, IEA 2010a, Offer et al. 2010) as it is argued that the whole spectrum of electric vehicle technologies are likely to be needed in a future decarbonised road transport system, each playing a different role (IEA 2010a, McKinsey & Company 2010). Scenarios, such as those analysed by the IEA and World Energy Council, highlight futures with a diffusion of those different vehicle propulsion technologies that may lead to the change of whole socio-technical systems (IEA 2010a, Vallejo et al. 2013, WEC 2011). The diffusion of a new technology or a switch towards a decarbonized economy requires changes of the whole system, including the technology itself, as well as changes in behaviour, usage patterns, infrastructures, industries, etc. A socio-technical system is formed by these interlinked dimensions and the respective actors. Often their behaviour has direct influence on the transitions and vice versa, making the whole transition problem complex. This can even lead to lock-ins, where the socio-technical

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system is stuck in a state which is inferior to an alternative future (Unruh 2000, Unruh 2002).

While policy makers have tried to resolve these issues and created policies that lead to futures that are favourable for their countries, economies and citizens the response of the systems was not always as expected. And even now in the current transition towards electric cars the diffusion of low emission vehicles is not happening as fast as it was aimed for by policy makers. This can be explained by the stability of the system and especially the role of the automotive industry that is strongly embedded in the current private car transport regime (Wells & Nieuwenhuis 2012). Because of that stability we assume that the change towards electric cars will happen at least with the participation of the current incumbent automotive manufacturers, if not even be executed entirely by them. Even in the case of the electric vehicle manufacturer Tesla we would argue that it is actually an ‘offspring’ of the existing automotive regime, as it strongly relies on an employee base that has been hired from the automotive industry regime excluding the engine engineers. Additionally they take advantage of the existing automotive supply chains. Using the typology of stereotypic historical transition pathways (Geels & Schot 2007), this would imply a transformation or a reconfiguration pathway where the current regime players – namely the automotive industry – still play an important role in a future regime where electric vehicles dominate (Wells & Nieuwenhuis 2012). Hence as a result this paper focuses on a transition towards electric vehicles that is executed by the currently existing automotive industry. This is confirmed by the fact that this industry has presented in the past different types of low emission vehicles. Not only have there been a vast number of low emission vehicles in the past, with the electric EV-1 in 1996 by GM or the fuel cell vehicle Necar in 1994 by Daimler to name two early ones. But recently actually the introduction of various low emission vehicles into the mass market could be observed, such as the Tesla S by Tesla Motors, the i3 by BMW, the Leaf by Nissan or, earlier, the Prius hybrid vehicle by Toyota.

A number of works (Bakker, van Lente & Engels 2012, Geels 2012, Köhler et al. 2013, Wiesenthal et al. 2010) have emphasised the role of strong policy making that had led to this development. Furthermore recent studies (Farla et al. 2012, Penna & Geels 2012, Wells & Nieuwenhuis 2012, Wesseling et al. 2013) have also emphasised the importance of the existing automotive industry in delivering this transition, implying that the understanding of

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the micro-level activities of this industry is crucial if policy makers are intending to design policies that are aiming to achieve their environmental targets.

To understand what means and phenomena have actually influence on the industry’s activities that are related to vehicle fleet emission reduction technologies and solutions a study of the micro-level activities of the German car manufacturers with respect to historical events on the regime and landscape level has been executed. The goal is to identify patterns in the companies’ behaviours.

Another purpose of this study was to characterize the automotive industry and to derive quantitative parameters for the modelling that is presented in Chapter 7. However, its results showed the limitation to the extent to which the behaviour of the industry and the specific events can be actually parameterized and modelled – this will be further discussed in the conclusion.

Nevertheless, the findings of this study have constrained the systems to be modelled as it showed what policies have to be further analysed.

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5.2 METHODOLOGY

5.2.1 Analytical framework

In order to analyse the behaviour of the automotive industry in response to various types of events and pressures, we have developed the framework illustrated in Figure 15. We have built upon methodologies from a number of studies (Budde et al. 2012, Konrad et al. 2012) addressing the effects of expectations on strategy and micro-level activities within the industry. Moreover, the framework’s structure is based upon the multi-level perspective on socio-technical transitions (Geels 2005c, Rip & Kemp 1998) that differentiates between landscape, regime and niche levels, and describes transitions as the result of interactions between these levels. In our framework the activities of the automotive industry are put in relation to events on the regime and landscape level – this can also include expectations.

Climate change, resources, global landscape economy, crises, etc.

Regulations, competitors, customers, etc.

What external triggers influence activities at the micro level?

regime micro-level strategy decisions and announcements What technology R&D, concepts and car introductions internal triggers? collaborations activities of car manufacturers

What events made the car manufacturers work on niches?

Niches Battery or Fuel Cell Electric Vehicle technologies, Lightweight materials, Car (technologies/solutions) sharing etc.

1990 time 2014

Figure 15: Overview of analytical framework (based upon (Budde et al. 2012) and (Konrad et al. 2012))

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The framework is then used as a basis to create narratives on the industry as commonly done in previous research (Augenstein 2015, Budde et al. 2012, Konrad et al. 2012, Nykvist & Nilsson 2015) addressing the role of the automotive industry in sustainability transitions.

We focus our analysis on the three main car manufacturers in Germany (Daimler, BMW, Volkswagen). They are part of the current regime and conduct different activities in order to respond to company external pressures. These activities are differentiated in the framework between (1) strategy decisions and announcements, (2) research and development activities as well as introduction of efficiency improvement technologies, and the (3) collaboration with other companies in these domains.

Strategy decisions and announcements include new, revised or abandoned technology targets for the achievement of efficiency improvements and related sales targets. Technology related activities can include launches, changes or discontinuation of certain technologies, establishing a new research group, presenting a prototype and launching a vehicle on the market. Finally, collaboration activities include instances where new collaborations are set up or cancelled, companies acquired or external actors approached the company.

These activities are then put into relation with events on the regime and landscape level. For this to be possible, the framework needs to also cover the regime and landscape around the incumbent players and their evolution over time. In particular, the landscape level focuses on aspects such as economic development, fuel prices and climate change pressures, while the regime level illustrates international and national policies, and consumer’s and competitors’ behaviour, similar to past studies (Budde et al. 2012) conducted in this field.

In addition to the above, the niche level offers a possible pool of alternative and disruptive solutions to the organisations. In certain cases the car manufacturers can interact with these technology niches, meaning that they can conduct activities that have the aim to internalise these disruptive solutions. Alternatively they can respond to pressure by just introducing incremental improvements.

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This study aims to identify what events on the landscape and regime level, and on the micro-level, encouraged the car manufacturers to internalise these niches (see red arrows in Figure 15).

5.2.2 Design of the study

In order to conduct the study, first an extensive review of the literature on the micro-level activities as well as on events that occurred on the landscape and regime level since 1990 was conducted. The type of information collected was defined by the analytical framework and focused on activities relevant to the reduction of fleet emissions. The information gathered was then used to build a set of historical timelines that are presented in Section 2.3; the set consists of one timeline showing major events on landscape and regime levels in which the car manufacturers are embedded, and three micro-level timelines, one for each German car manufacturer studied. The content of the timelines are motivated by the analytical framework and so constructed allow the comparative study of three companies that are all in the same environment and are all affected by the same company external events.

To this end, we then conducted an analysis where the timeline for each car manufacturer was examined for significant changes in the firm’s activities, with a focus on those activities involving major interactions with niche solutions. Once this was done the landscape/regime timeline was examined for events that had occurred during or before this activity, in order to find potential causal links between the landscape/regime timeline and the car manufacturer’s. The focus was put on activities such as research, development and commercialisation of technologies and solutions that contributed to lower emissions.

Based upon this approach a narrative for each car manufacturer is created and presented in Chapter 5.3.2.

5.2.3 Data

Alike similar studies (Budde et al. 2012, Konrad et al. 2012, Wesseling et al. 2013) that looked at the behaviour of the automotive industry, the data needed for our study is obtained using a mixture of methods, including an extensive review and analysis of scientific

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literature and discourses, and then validated through interactions with industry experts. As already outlined by other studies (Budde et al. 2012) such a meticulous approach is necessary, as the automotive industry normally does not disclose the reasons for their activities.

Initially we reviewed the literature (Bakker & Budde 2012, Bakker, van Lente & Meeus 2012, Budde et al. 2012, Collantes & Sperling 2008, Dijk & Yarime 2010, Hacker et al. 2009, IEA 2012, Köhler et al. 2013, Konrad et al. 2012, Mazur et al. 2015, Wesseling et al. 2014, Wesseling et al. 2013) that provides insights into strategies and activities, technology trends and hypes, national and international policies, competitors’ behaviours, economic pressures, fuel prices and infrastructures, and future expectations.

Subsequently we executed a discourse analysis of coverage in the mass media11, screening our selected sources for information on vehicle releases, strategic decisions and collaborations. For our analysis we selected those articles containing keywords such as “electric vehicle”, “hybrid”, “concept vehicle”, “fuel cell”, “battery” etc. and those that dealt with major vehicle exhibitions such as the events held in Detroit, Geneva, Paris or Frankfurt.

Finally, annual reports of the three German car manufacturers were screened for information on vehicles releases, strategy decisions and low emission technologies. Here the environmental sections often offered insights into what technology solutions were preferred at given times.

The data above has been gathered for each year of the observed period of 1990 – 2014 and put into the timelines (see Figures 3 – 10).

The timelines were presented at conferences attended by representatives of the automotive industry and were also – in private – discussed with experts12. This provided a form of validation of the data gathered and of the main causal relationships that we had derived from it; the latter is particularly important as the review of the literature and

11 For mass media the study has focused on three major German quality newspapers, Der Spiegel, Frankfurter Allgemeine Zeitung and Handelsblatt (financial journal). For professional coverage we focused on the VDI Nachrichten, a journal for engineers and technical management. Furthermore we looked at media such as Autobild and Green Car Congress. 12 This included experts from the industry (BMW, Daimler, Audi) and experts from academia. 106

discourses we carried out does not in itself guarantee the validity of the causal relationships inferred.

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5.3 ANALYSIS

In the following a number of cases are outlined where various car manufacturers interact with niche technologies and solutions; these are put in relation with pressures the companies experienced at the time. In the analysis of the timelines, particular attention is paid to cases where companies have decided to do something new – something that went beyond their past technology path. This means that while continuous improvements in domains where the companies had already extensive knowledge, including efficiency improvements in combustion engines, are also discussed, the focus is put on events that led to the work on technologies that were step changes for the company. Following the analytical approach described, disruptive events were identified and then put in relation with changes at the regime and landscape level, in order to identify possible causal relationships.

In the following sections we provide narratives of the temporal evolution of the automotive regime and landscape in which the car manufacturers are embedded (see Figure 16) and of the micro-level activities of the three main German car manufacturers.

5.3.1 The automotive regime and the landscape

The Zero Emissions Vehicle (ZEV) initiative in California in 1990 was one of the first policy measures pushing towards electric vehicles (Budde et al. 2012, Collantes & Sperling 2008). It encompassed a number of targets with regard to vehicle emissions as well as the market penetration of zero emission vehicles. Though it was only limited to California it had a significant impact on the US and the world. More than 10% of the US vehicle market was in California (National Automobile Dealers Association 2014), and policy developments in California often moved to other States. Although it triggered a number of EV and FCEV prototypes being presented by the industry, it was then relaxed in 1996 as by then the original goals were no longer expected to be met (Budde et al. 2012).

Despite this, the ZEV initiative influenced policy makers worldwide, also in terms of technology choices (Budde et al. 2015, Budde et al. 2012). In the case of Germany, until the 1990s hydrogen fuel cell vehicles had been favoured by the government resulting in substantial finding for hydrogen and fuel cell research (Budde et al. 2012). As a result of the

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ZEV initiative, this changed and the interest diversified to include other technologies such as batteries (Budde et al. 2012). Then around 1996/97, at a time when hydrogen was not seen as a winner anymore (Der Spiegel 1996), major OEMs in Germany and Japan presented their respective solutions to deal with the CO2 emission challenge. Surprisingly Daimler launched the Necar II hydrogen prototype, which triggered a new hydrogen/fuel cell hype, which however was mainly limited to Germany. However, this was reflected by a hype in media coverage that peaked in 2000/2001 (Konrad et al. 2012). At around the same time, hybrid vehicles such as the Toyota Prius and the Honda Insight were launched on the Japanese and US markets (Høyer 2008).

The early 2000s were dominated by global economic crisis that had some influence on the production capacities and outputs of the automotive industry. So with regard to technology choices it was not until 2004/05 that major changes occurred. Toyota’s success with the Prius hybrid vehicle and the launch of its second generation started to put significant pressure on the other automotive players. This was magnified by rising fuel prices. As a result, the changing perception of the hybrid technology led to a ‘hybrid race’; this is testified by the significant increase in patents of hybrid technologies, HEV/PHEV prototypes being presented at various automobile exhibitions, and numerous announcements of HEV release dates (Budde et al. 2015). A wave of collaborations on these technologies among manufacturers and with suppliers could also be observed at the time (see timeline for the three manufacturers).

During all that time, even with ups and downs, hydrogen fuel cell technology continued to enjoy support from various government initiatives worldwide, such as the US Department of Energy’s Hydrogen Program. However, the inauguration of Steven Chu as the new US Secretary under President Obama in 2009 together with a reassessment of all technology options triggered a major change in perception of this technology. The US Hydrogen Program underwent major cuts and it was only the intervention of the Congress that prevented it from being cancelled altogether (Bakker, van Lente & Meeus 2012).

During that time (2009 – 2012) the global financial crisis hit, and governments in Germany, the UK, the US and elsewhere launched a swathe of different national support programs for the automotive industry as part of broader economic stimulus packages, most of which had

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a technology focus. The “Nationale Plattform Elektromobilität” in Germany (Bundesregierung und deutsche Industrie 2010) and the “Ultra Low Emission Vehicles initiative” in the UK (Department for Transport 2012) had the aim to support the uptake of electric mobility in order to reach both environmental and industrial targets.

Since then, HEV/PHEVs and BEVs have dominated the debate while the hydrogen fuel cell technology has seen less hype, such as in the US White House Blueprint for a Secure Energy Future. In contrast, the introduction of the TESLA Model S, Chevrolet Volt, Nissan Leaf, Mitsubishi iMiEV and many more have kept battery technology firmly in the spotlight.

It is also worth noting that, despite the fact that post 2012/13 the focus is slowly shifting away again from small, fuel efficient vehicles towards bigger cars such as SUVs, PHEVs and BEVs still remain in the car manufacturers’ technology portfolios as short- or medium-term solutions and are steadily gaining momentum (see technologies in timelines), which suggests that a change in the current regime may be occurring. This is also reflected by a continuous reduction of fleet emissions of the three manufacturers studied here (based upon fleet emissions reported in the annual reports of those companies).

5.3.2 The German car manufacturers

In this section the activities of the German car manufacturers BMW, Daimler and VW in response to various events are analysed. Following the analytical framework in Section 2, a set of micro-level key activities related to low fleet emission technologies and solutions has been outlined and then put into relation with events that had happened at the automotive landscape and regime level. The analysis resulted in the identification of cases where activities on the micro-level were started, changed or discontinued as a consequence of regime and landscape pressures (Table 14).

Table 14: Identified technology/solution related activities of the German car manufacturers Daimler BMW VW . Smart vehicle model launch . Work on fuel cells . 3 and 1 liter/100km vehicles . Bluetec Diesel initiative . Hydrogen combustion vehicles . Focus on alternative fuels . Smart EVs fleet trials . Engine efficiency improvements . Bluetec brand . Battery production joint-venture . Mini EV trials . Bluemotion and downsizing . Car sharing scheme Car2Go . i3 BEV and i8 PHEV launch . Porsche Hybrids launch . Electric B-Class Vehicle launch . Carbon fibre materials . Introduction of EVs

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These activities and the corresponding events are summarized in Figure 20, Figure 21 and Figure 22. For each of the activities outlined in Table 14 the following sections provide insights, in a narrative manner, into what triggered them and the extent to which policy played a role by discussing what happened at that time or earlier on the niche, regime and landscape levels.

5.3.2.1 Daimler’s journey from the Necar I over Smart EVs to Tesla

B-Classes

For a very long time Daimler was at the forefront of fuel cell research for automotive application. It was the move of the company's internal FC group from Dornier to the car section in the early 1990s that allowed Daimler to develop a number of FC prototypes and demonstrator vehicles. A few years later, in 1994 Daimler presented its first FC prototype Necar I (New Electric Car I), but it was the Necar II that would raise the profile of FC vehicles at that time (Budde et al. 2012).

Since that time Daimler has presented a variety of FC vehicles, including hybrids and versions with gas reformers. A collaboration with Ballard in Canada led to the purchase of a stake in Ballard by Daimler (together with Ford) in 1997, and in 2007 to the total acquisition of the Ballard's automotive FC division. This meant that since the early 1990s Daimler had been accumulating substantial know-how and R&D infrastructure in hydrogen fuel cells (Budde et al. 2012).

Around the millennium this had led to high expectations with regard to the commercial launch of FCEVs. However, although Daimler announced in 1999 that there would be 100,000 FCEVs in 2004, the application of the fuel cell technology never went beyond demonstrator programs or small series production (Budde et al. 2012). Even though at the end of the 1990s fleet emission targets started being discussed at the EU level, they only led to improvements of internal combustion engine efficiencies.

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Figure 20: Daimler timeline outlining discussed activities

In the early 1990s Daimler introduced the Smart brand, providing small and efficient cars for the urban environment. But this development was not an indirect effect of the California ZEV programme. Instead the development and introduction of the Smart had been proposed and initiated by Swatch, reflecting their vision of future mobility. In 1994 Daimler took over Volkswagen’s engagement in Nicolas G. Hayek's micro compact vehicle project, aiming to provide a small city vehicle (Die Zeit 1994). The Smart fortwo, a small two seat vehicle was brought to market in 1998, but as Hayek's vision of a small and energy efficient vehicle that could be used for car sharing had not been satisfied nor shared by Daimler, Hayek decided to leave the joint venture and Daimler became sole owner of Smart. Although Daimler launched a number of vehicles under the Smart brand, the initiative only generated losses (Lewin 2004, Steger et al. 2007, The New York Times 1999).

However the Smart brand contributed to decreasing Daimler's average fleet emissions, down to around 180gCO2/km in 2005 from 230gCO/km in 1995. At this point in time the disruptive change (the Smart vehicle meant for Daimler the introduction of completely new distribution and supply chains and the engagement with a new customer segment) from the view point of Daimler had been induced by an external actor. But the company was not entirely backing this vision and pressures on the landscape level were not strong enough. The impact of this project on Daimler’s direction was negligible.

The same can be said about the Smart EV trials that were induced by actors external to the company (Zytek Automotive 2013). Being interested in gaining experience in the application of electric vehicle technologies, the British company Zytek that was recently acquired by

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Continental had approached Daimler (Zytek Automotive 2014) and proposed and delivered the first generations of the Smart EVs, covering all expenses.

This development fell into a time (2004/05) when there was already significant pressure on the existing regime from the landscape level. There were consumer concerns about fuel costs, the effects of carbon emissions as well as the discussion about legally binding fleet emission targets. Also the introduction of the second generation of the Toyota Prius Hybrid that was well received in the US market put pressure on the entire automotive industry, including Daimler. Daimler however, only responded with the market introduction of incremental technologies such as start-stop, efficient diesel engines and mild hybrids. It also introduced, together with Volkswagen and GM, its Bluetec Diesel branding (see timelines).

Although Daimler had already experienced pressures on the landscape level, it was the externally induced Smart EV trials that provided a push towards the mass introduction of battery electric vehicle technologies, a novelty for the company. This fell also in a time when a new CEO (2005) had been appointed who launched significant restructuring programs. As a result, while past developments had often ended in the presentation of concept vehicles only, these new developments (see Figure 20) finally led to a continuous journey towards different types of electric vehicle technologies.

While the first Smart electric vehicle components were still provided by Zytek (Zytek Automotive 2013), the newest generations were using batteries, battery systems and motors from subsidiaries that Daimler created in the late 2000s. Together with Evonik, a specialist in chemicals, it formed a joint venture for batteries, called ‘Li-tec’ and one for battery management systems (Handelsblatt 2008), called ‘ACCUmotive’ (Handelsblatt 2009), and with Bosch it formed a JV on electric motors, called ‘hubject GmbH’ (Daimler 2012). Before that, in 2009 Daimler bought stakes in TESLA, which supplied the batteries for the 2nd generation of electric Smart vehicles (Spiegel Online 2009a). To ensure economies of scale for the JVs with Evonik, the batteries were also offered to other OEMs such as Renault/Nissan. Furthermore, in the early 2010s Daimler announced a collaboration with Toyota in the domain of fuel cells (Green Car Congress 2010) and more collaborations with carbon and composite manufacturers.

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At the time Daimler’s competitors were receiving significant media coverage in relation to their battery EVs, especially BMW with the i3 and i8 models and Tesla with the model S. Daimler had to respond accordingly, relying again on external help. In parallel to the launch of the BMW i3 it surprisingly launched an all-electric B-Class that slightly outperforms the i3 in range, price and size – though it features an electric vehicle technology developed by Tesla (Green Car Congress 2012).

To summarize the Daimler case, while pressures on the landscape level were always driving some developments of battery, hybrid or fuel cell technology, in general there was no actual move to bring them to the mass market. If work on technologies or solutions that were novel for the company were started, then it mostly focused on incremental improvements based upon past work, such as that done on engine efficiency improvements.

Disruptive change was brought about only by the appearance of external actors, as in the case of Smart and the Smart EV. These actors led to the introduction of novel technologies and vehicle segments. But they could only succeed because there was already sufficient pressure on the landscape level backing these developments.

5.3.2.2 BMW's journey from burning hydrogen in engines through

project i to lightweight electric vehicles

During the early 1990s BMW’s ZEV regulation-driven experiences with alternative vehicle propulsion technologies were unsatisfactory, but in 1996 the company established serious hydrogen research activities. This happened at a time of hydrogen disappointment in the automotive sector (Der Spiegel 1996). Daimler, BMW’s main competitor, had presented its Necar hydrogen fuel cell prototypes and hence, instead of regulatory pressure it was the action of its main competitor which had led to the establishing of a fuel cell research group (Budde et al. 2012). Furthermore, though research work also focused on PEM fuel cells and later SOFC fuel cells, in 1998 BMW presented the 750hL, a large executive sedan that was not powered by fuel cells but instead burned the hydrogen in a conventional combustion engine. The vehicle only featured a 5kW fuel cell that was used as auxiliary power unit for various electronic systems in the vehicle (VDI Nachrichten 2010).

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Figure 21: BMW timeline outlining discussed activities

Since then, BMW built a small series of more than 100 of these hydrogen combustion engine vehicles. These were used at various events (Spiegel Online 2001), such as the World Exhibition in 2000 in Germany and a number of demonstrator programs where the vehicles proved themselves running for a total of over 4,000,000 kilometres. A petrol fuelled car that used a solid oxide fuel cell auxiliary power unit was also presented. The fuel for the fuel cell was obtained by reformation of the petrol. But these vehicles were not a move towards new technologies as they still relied on combustion engines – these solutions were still part of the existing regime. On the other hand, using fuel cells to deliver power to the electronics of the car was a way for BMW to gain knowledge in the application of this technology.

However, the above mentioned vehicles never reached the market. Although there were discussions about fleet emission targets at the EU level and BMW announced in 2002 that it would bring its hydrogen combustion vehicle to market (Auto Bild 2002), this never went beyond the status of demonstrator. There was no attempt yet by BMW to bring novel vehicle electrification technologies to production. Moreover, since the beginning of the 2000s, BMW focused its efforts on the introduction of a variety of engine efficiency improvements and on the wider use of diesel in the fleet, both of which led to a slow but steady decrease in average fleet emissions – an incremental solution. Furthermore, hybrid and electric vehicle development at BMW did not intensify over this period of time. BMW did not attempt a disruptive change of their vehicle propulsion technology, nor was this even mentioned in the company’s annual reports.

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This changed in 2005/06, coinciding with the success of Toyota’s Prius and rising fuel prices, causing customers to demand similar solutions (Der Spiegel 2005). Until then, only hydrogen combustion technology featured in the annual reports as a future solution for low emission vehicles. In contrast to that, from 2005/06 onwards, hybrid vehicle technology started to feature in the annual reports as well. Around that time, collaboration with GM and Daimler- Chrysler was announced in order to develop a hybrid system to compete with the Japanese manufacturers. Additionally, in 2006/2007 BMW intensified its hydrogen combustion vehicle activities by leasing out 100 vehicles to the public and with incremental improvements such as the recuperation of energy to its lead acid battery (Spiegel Online 2006b). Still, BMW did not provide any real hybrid vehicle solution. It continued to concentrate on the technologies it was familiar with – the internal combustion engine and its efficiency - and this, in spite of the increasing pressure on the landscape level created by discussions on mandatory CO2 fleet emissions standards in the European Union to replace the existing voluntary agreements.

However, after the selection of a new CEO in 2006, in 2007 (a very successful year for BMW, with no signs of the financial crisis yet to come) BMW initiated ‘project i’ under its so-called 'Number ONE strategy'. This project was launched to review the future technology options. It was this project that triggered a significant change in the long-term technology strategy of BMW with disruptive consequences on its technology choices (BMW Group 2009, Spiegel Online 2013a).

Shortly after the review had finished, BMW stopped the hydrogen combustion vehicle program that it had been promoting for so many years and instead announced a series of changes (FOCUS 2009), including the launch of a Mini EV trial fleet, collaboration with SB LiMotive on batteries and the creation of a Joint Venture with PSA (Peugeot/Citroen).

The results from these trials led in 2010 to the announcement that BMW was planning to develop and produce a BEV for the mass market. BMW’s announcement meant that the company was now embarking on a journey towards electric vehicles (Der Spiegel 2010).

In the early 2010s, after a number of competitors brought their PHEVs and BEVs to market, BMW presented its Megacity Vehicle (BMW i3), a small lightweight BEV vehicle built in

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Leipzig that was commercialised at the end of 2013 (Der Spiegel 2010). With an entirely new production plant built to produce the i3, BMW has clearly committed to this technology.

During 2011 the acquisition of SGL Carbon, the supplier of lightweight materials for the i3 and i8 was also announced (Spiegel Online 2011b, Spiegel Online 2013a). In 2012/2013, a time when the number of HEVs/PHEVs in BMW’s portfolio was limited, BMW also agreed to collaborate with Toyota on fuel cell systems, lithium-air batteries, lightweight technologies and the electrification of vehicles (Spiegel Online 2012a).

To summarize the BMW case (see Figure 21), while pressures on the landscape level were always driving some developments of vehicle electrification technologies; there was no actual move to bring them to the market until the introduction of a new CEO in 2006. Most of the work focused on the known internal combustion engine technology - only the fuel being replaced with hydrogen. It can therefore be stated that the concept and trial vehicles were still largely based upon ‘past’ knowledge.

Despite the significant pressure at regime level brought by the success of the Prius hybrid vehicle and the serious discussions of mandatory fleet emission standards, it was not until the ‘project i’ was initiated and a review of BMW’s long-term technology strategy conducted, triggered by the appointment of the new CEO, that BMW decided to focus on lightweight and battery vehicle technologies (BMW Group 2009). The company has since embarked on a path towards a disruptive change of their technology and product portfolio.

5.3.2.3 VW's steady path meeting emission limits

Even though VW executed some trials on EVs, PHEVs and FC vehicles in the 1990s, its vehicle propulsion technology research was mainly focussed on highly efficient combustion engines and especially diesel engines, as well as the use of bio fuels. While BMW and Daimler had presented their solutions for low emission transport, VW presented its Lupo 3L with a fuel consumption of 3l/100km in 1998 (Der Spiegel 1998), followed in 2002 by the announcement of a 1 litre vehicle (Spiegel Online 2002), that was not introduced to market at that time. This work was strongly supported by the CEO who had a background in combustion technology and especially diesel engine engineering. However, development of the vehicles was soon scrapped due to low demand (similar to what had happened to the

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Audi A2) before 2005 (Spiegel Online 2005b). In comparison to BMW and Daimler, VW made fewer public announcements with regards to alternative vehicle concepts.

During 2005 the success of the Prius and rising fuel prices coincided with the creation of the collaborative brand Bluetec for Diesel combustion engine vehicles – together with Daimler and GM (Spiegel Online 2006a). It can be seen that during these times VW was still sticking to its traditional, internal combustion engine based products.

Figure 22: VW timeline outlining discussed activities

Similar to its German competitors, VW reacted to the success of the Prius in the late 2000s with the development of low emission engines. This led very early on to the development of downsized engines such as the 1.4 litre TSI turbocharged that won Engine Awards for 7 consecutive years since 2006 (Green Car Congress 2013, Spiegel Online 2005a). The micro vehicle up!, which is similar to the Smart fortwo but a 4-seater, was introduced in 2009 (Spiegel Online 2009c). Furthermore the 1 litre vehicle project was re-launched again in 2007 (Green Car Congress 2007), leading to a number of prototypes, with the last one in 2013 called XL1 Super Efficient (Spiegel Online 2013b). In addition to that VW pursued the development of biofuels and launched its own production facilities in the early 2010s.

Until recently, no significant changes in technology could be observed, despite the mandatory emission regulations introduced in the EU. This is explained by the fact that, unlike the rest of the German manufacturers, these policies were less of a threat to VW as it had historically served the market with smaller vehicles. As a result VW has always been on

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track towards meeting average fleet emissions targets (120 gCO2/km by 2015 and

95gCO2/km by 2020). As a result, regulation did not create sufficiently strong pressure to introduce disruptive vehicle electrification technologies such as EVs at VW. However, VW has recently started to develop EV concepts such as the EV ‘VW up!’, which was introduced in 2014, probably responding to the electric vehicle activities of its competitors.

It is worth noting that within the VW family it is Porsche that first started work on electric propulsion in 2007 (Spiegel Online 2007), developing hybrid vehicles in response to the request for 'green' SUVs from its customers, collaborating with Sanyo in Li-ion batteries and Continental for the delivery of the necessary components (Green Car Congress 2009).

To summarize (see Figure 22), VW’s technology choice of highly efficient diesel technology had been able to satisfy landscape pressures such as emission regulations and high fuel costs. Therefore in contrast with the other manufacturers it is difficult to identify a significant move towards electric vehicle technology yet. However, there are recent signs that VW has finally taken this step, although the exact reasons are hard to infer yet.

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5.4 CONCLUSION

This study has examined on a micro-level what has influenced the low emission vehicle technology related activities of the three main German car manufacturers. Based upon the analytical framework chosen (see Figure 15), major changes in the activities of these firms that went far beyond business-as-usual were identified and then put in relation to what had been happening at the regime and landscape level at that time. The goal was to identify triggers for these activities.

To summarize, the analysis has led to the following insights.

For all three manufacturers, activities related to niche technologies that were new to them only occurred when actively introduced by external actors such as collaborators or induced by internally disruptive events such as new CEOs. This is in line with the finding by earlier studies (Benn et al. 2006, Howell & Higgins 1990, Howell et al. 2005) that ‘innovation champions’ or ‘change agents’ play an important role with regard to disruptive changes.

However, in order for change agents to initiate niche related activities, the presence of sufficient pressure at the regime and landscape level is a necessary condition. One example of such pressure is already the discussion of mandatory fleet CO2 emission targets to replace the automotive industry’s voluntary agreements. As already found by earlier studies (Budde et al. 2012, Konrad et al. 2012, Wesseling et al. 2013), in the absence of significant external pressures the German car manufacturers did not seek niche technologies. Such pressure, where present, can also be created by consumers’ demands and the success of competitors.

Moreover we find that the influence of regulatory policy on the selection of particular disruptive technologies by the automotive industry is limited. Policy programmes that were supporting one specific niche technology did not make all three car manufacturers work on this one technology but instead they continued to work on the technologies that were familiar to them. The industry by itself determines the path or technology they choose and this can differ across companies even though they are part of the same socio-technical system. All three German players studied were affected by the same trends and policies – still, they came up with different technology solutions. And on the world scale, Toyota had chosen hybrids; Nissan, Tesla and BMW went for battery electric vehicles; and now, Toyota

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is moving back towards fuel cells – a solution which Daimler is moving away from, in favour of battery electric vehicles. Clearly there is no obvious winner yet.

Finally, it appears that, in the absence of external or internal change agents, car manufacturers typically respond to regime and landscape pressures such as fleet emission regulations with incremental technologies created through the combination of internally available solutions.

Although the observations we have made in our study are general in nature and the sample on which they are based is relatively limited, the results still provide valuable insight into the effect that government policy has on the automotive industry – and what limitations exist. Our observations make it clear that in the case where a transition that requires a significant alignment of the regime is favoured by policy makers, the creation of policy incentives or pressures on the landscape level might not be enough to induce such an alignment due to the existing circumstances of the individual actors and organizations. The internal conditions at these companies might not be supporting such a change, either due to lack of internally available knowledge or the lack of support within the organisation.

This does not mean that policy making is obsolete. It might not influence what particular technologies (combustion engine efficiency, lightweight materials, BEV, PHEV or FCEV) a company will choose in the end, but it can create landscape conditions - or pressures - that support the work of internal change agents whose disruptive propositions are more likely to be accepted. Hence under the right conditions niche related activities become less of a disturbance to the company’s status quo and more of a welcomed solution.

To conclude, we propose that policy makers should ensure that the industry (that often has already chosen and often is already developing a certain technology) is supported in its efforts to gain a competitive advantage with their chosen solution. Therefore, financial support should not have the purpose to push the industry towards a certain technology over others, but instead, for example for being technology neutral, it should support the R&D of the disruptive technologies that the industry itself selects. At the same time it is essential that policy makers should maintain the non-financial policies such as regulations and standards that create the landscape conditions that destabilize the regime if it does not support the ultimate policy goals in terms of fuel efficiency and emission reduction.

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With regards to the presented framework, it has to be mentioned that different interpretations are possible due to the nature of the MLP and especially the soft boundaries between its different levels. Still, although the MLP is perceived to have a number of limitations (Geels 2011), it provides a useful framework for a structured discussion of the way, in which micro-level activities contribute to transitions.

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6 A SYNTHESIS OF SYSTEM DYNAMICS AND MLP TO ANALYSE SOCIO- TECHNICAL SYSTEMS IN TRANSITION

“The advance of science is not comparable to the changes of a city, where old edifices are pitilessly torn down to give place to new, but to the continuous evolution of zoologic types which develop ceaselessly and end by becoming unrecognisable to the common sight, but where an expert eye finds always traces of the prior work of the centuries past. One must not think then that the old- fashioned theories have been sterile and vain.“

— Henri Poincaré

This chapter outlines a novel approach to assess policies for future sustainability transitions. It was presented at the International Conference of the System Dynamics Society (Mazur et al. 2013a, Mazur et al. 2014a), which served to further its development following the constructive feedback and comments from the System Dynamics research community.

Insights from transition literature and the Multi-Level Perspective are used in the approach to translate policy targets into transition scenarios that are then explored with the help of System Dynamics. While past approaches involved the translation of whole socio-technical systems into complex System Dynamics models, this approach compares the transition goals of policy makers with stereotypical transition pathways to constrain the boundaries of the transition problem. This leads to simple and problem-oriented models that allow for a better understanding of the dynamics of the socio-technical systems, and therefore a more efficient application of System Dynamics. The application of the approach is illustrated with the help of the case study of a transition towards the electrification of private transport vehicles. The aim of the approach is to test the financial policies that have been mentioned in Chapter 4 and Chapter 5.

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6.1 IS THERE A NEED FOR ANOTHER SYSTEM DYNAMICS

MULTI-LEVEL PERSPECTIVE APPROACH?

Sustainable transitions play an important role in the current world’s politics. Driven by climate change concerns, economic and social pressures a number of actions were performed in recent times to support these.

With regard to the energy sector efforts have been made to decrease energy demands and ultimately greenhouse gas emissions. These include introducing renewable energy technologies, electrifying the transport sector and changing peoples' energy consumption, which has also led to developments in research on sustainable transitions.

In the last few decades research on the diffusion of new technologies was purely technology-push or market-pull driven and focussed mainly on products, such as electric cars. New insights show that in order to proliferate the rate of sustainable the diffusion of sustainable technologies more effectively the whole socio-technical system needs to be taken into account. More precisely, the diffusion of a new technology or a switch towards a decarbonized economy requires changes to the whole system, including the technology itself, as well as changes in behaviour, usage patterns, infrastructures, industries, etc.

A socio-technical system (Chapter 3.1) is formed of many interlinking actors and institutions. Often their behaviour has direct influence on the transitions and vice versa, making the whole transition problem complex. This can even lead to lock-ins, where the socio-technical system is stuck in a state which is inferior to an alternative future, often due to the resistance of certain key actors.

Policy makers are trying to resolve these issues and create policies that lead to futures that are favourable for their countries, economies and citizens. However, due to the complexity of these systems, the existence of uncertainty and lock-ins, it is difficult to create a suitable package of policies and measures that can help reach their goals.

To address this issue, there has been a significant number of works aimed at understanding sustainable transitions (Jacobsson & Bergek 2011, Markard et al. 2012, Van Den Bergh et al. 2011). Narration based studies (Bakker 2010, Collantes 2007, Farla et al. 2010, Pinkse & Kolk 2010, Santos et al. 2010, van den Hoed 2005, van den Hoed 2007, Wiesenthal et al. 2010) 128

outline the challenges as well as relationships between the different actors of a system. They also describe their roles and their significance for the diffusion of electric mobility, for example (Collantes & Sperling 2008, Kieckhafer et al. 2009, Schwanen et al. 2011). Sustainable transition studies (Nykvist & Whitmarsh 2008, Suurs et al. 2009) describe and formalize transition systems with the help of innovation management; mainly based upon past work on the Multi-Level Perspective (Geels 2002, Geels & Schot 2007, Rip & Kemp 1998).

Transition approaches, namely the 'school' of socio-technical systems, as well as the Multi- Level Perspective have developed means to understand and explore transitions of socio- technical systems in a narrative way. Based upon empirical and historical studies of past transitions (from horse based transport to cars or changes in the energy sector) this area has identified typical patterns from which it has derived recommendations on how to manage those transitions (more details will be provided in the following chapters). However, the links between causes and their consequences have been only discussed within the narrative approach whereas more formal analysis, through computer simulation models for instance, is still rare.

However, some model-based approaches do exist. Approaches such as agent-based (Lopolito et al. 2013, Shafiei et al. 2012) or System Dynamics-based (Kwon 2012, Papachristos 2011, Shepherd et al. 2012, Struben 2006) or the mixed approach (Kohler et al. 2009) aim to explore the phenomena of transitions of systems. What they have in common is that they try to explore and compare the effects of certain phenomena or particular parameters to identify the most important ones - though some of these works try to 'predict' the future (more details will be presented in the following chapter). Numerical approaches and simulations are used to explore different diffusion pathways for electric transport technologies (Holtz 2011a). They assess the influence of various scenarios on simulated transition outcomes. Concrete recommendations can then be derived from these outcomes for the benefit of policy makers. For example, through simulations (Charalabidis et al. 2011, Holtz 2011b, Keles et al. 2008, Meyer & Winebrake 2009, Park et al. 2011, Sullivan et al. 2009) it is possible to explore the influence of providing a suitable infrastructure and the application of subsidies in order to achieve a transition towards a fuel cell based mobility. However, these models are very case specific and often very complex,

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thus posing a number of difficulties. Firstly, applying this to other cases is not simple and secondly it is difficult to fully understand the effects of individual parameters and the vast amount of variables. Additionally, many of these approaches focus on the pure description of diffusion scenarios, ignoring the actual nature of the discussed socio-technical system. Over the past two decades some of them have begun using insights derived from transition science and the Multi-Level Perspective, however, most of these do not include any a priori analysis based upon these concepts. Such an analysis would in fact be useful to structure and constrain the transition problem before the modelling process.

To close that gap, this work illustrates how to use insights from the Multi-Level Perspective to create simple and question-specific models to explore and identify the effects that policies have on the system, through the help of simulations.

System Dynamics (Forrester 1958) is the chosen method for this research to facilitate the learning of complex systems. It is able to model whole systems, especially their feedback loops, and is hence a suitable approach to formalizing system models that are specific for the transition problems discussed. The methodology used to apply this model has been taken from (Sterman 2000), whose methods have been widely accepted.

Despite propositions (Auvinen et al. 2014, Papachristos 2011, Ulli-Beer et al. 2011) on how to use the Multi-Level Perspective to explore complex systems with the help of System Dynamics, these have been very conceptual. This work intends to introduce a step-by-step analysis approach that can be applied to any type of transition.

The following chapter presents the approach itself which is schematically applied to the transport sector. It presents how sustainability transitions can be explored with the help of a System Dynamics driven approach, drawing on knowledge from transition science and especially the Multi-Level Perspective approach. Insights from research on sustainable transitions are used as a means to structure systems that are in transition in order to explore the effects of transitions through simulation. A System Dynamics model structure, which is tailored towards the research problem, is therefore proposed. The goal is to create synergies between System Dynamics and the research on sustainable transitions, as both share many common values.

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6.2 GENERIC MODEL ARCHITECTURE TO EXPLORE POLICY

MAKING FOR SUSTAINABILITY TRANSITIONS

The transitions sciences and the Multi-Level Perspective, presented in the theory Chapters 3.1 and 3.2 respectively, have been used to develop a System Dynamics based approach for assessing policies in terms of their efficiency to incite and promote transition. Both the transition approaches, as well as System Dynamics, have proven suitable for describing and exploring the diffusion of technologies. Due to their suitability there have been attempts to combine both approaches (Auvinen et al. 2014, Papachristos 2011, Ulli-Beer et al. 2011) to present the theory and its applicability to System Dynamics.

Following this trend, I propose a synthesis of transition science and the Multi-Level Perspective with System Dynamics. This would provide the community with the generic means to explore systems in change. The System Dynamics will provide the tool to explore the behaviour of systems whilst the transition sciences approach will provide the boundaries of the problem and the model.

Attempts to describe transitions in System Dynamics have been limited to particular types of transitions (e.g. (Papachristos 2011)). The approach this project is following has the aim of being more general, so that it can be applied to other transition problems, and offers the possibility of being used for various studies discussing the effects of transitions on different stakeholders. A difficult step in these studies is how to deconstruct the problem and develop an appropriate model architecture. To tackle this issue, this project incorporates the methods (MLP) and findings (typical transition paths) outlined by transition science.

As previously mentioned, the goal is to run simulations that can then be used to assess whether, and to what extent, policies are efficient in reaching certain transition outcomes. These transition outcomes are defined in relation to policy goals as well as the landscape pressures. With the help of simulations it is then tested how actors that are expected to deliver the transition behave with regards to the expected transition pathway. This will provide policy makers with an insight into whether actors are able to deliver such a favoured transition pathway.

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Another application is to explore the suitability of single policies for the support of specific actors. This is done by identifying a pathway that describes how the system has to adapt and change in order to satisfy the transition goals.

In comparison, other approaches take the current state of the regime and forecast how it will change under certain developments, hence what future transition outcomes could be reached. This is clearly different to the approach presented here, where the desired future is defined by the policy makers’ goals. The compatible pathway then defines how certain actors have to respond in order to be consistent with the chosen pathway. This then helps to identify parameters that are strongly affected for each actor and hence where policy making is appropriate. Figure 23 shows an overview of the general approach. The individual steps that constitute this approach are listed here:

The first 4 steps of the methodology follow the approach that has been outlined in Chapter 4.1 based upon past work (Mazur et al. 2015). These four steps are executed to specify the problem, the system and the model boundaries:

1. Definition of the socio-technical system 2. Definition of future vision for the socio-technical system 3. Identification of compatible pathway 4. Discussion of compatible policies

As these steps are already covered in detail in Chapter 4.1 they will be briefly outlined in this chapter.

The next steps contribute towards and incorporate the qualitative assessment of some of the compatible policies with respect to their efficiency in supporting the transition target.

5. Identification of quantifiable goal parameters that are specified by the policy targets

Then for each goal parameter the following steps are executed in a set of smaller model exercises to allow for an examination/analysis of specific sub-systems within the whole system.

6. Definition of the model boundaries

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7. Identification of a pathway for the discussed sub-transition that satisfies the policy goal and links the policy vision with the current state 8. Choice of exogenous and endogenous actors 9. The System Dynamics Model 10. Scenario building for exogenous parameters 11. Calibration and model testing of the base case scenario 12. Simulation and assessment of different policy options

Similar to the iterative process that is outlined in Chapter 3.3.1, steps 8 to 12 can also be applied in an iterative manner.

6.2.1 Definition of the socio-technical system

In this step the socio-technical system is described and defined. During this process the systems structure and its stakeholders are identified. Furthermore the landscape, the regime and niches are differentiated. Chapter 4.1 describes the process in further detail.

6.2.2 Definition of future vision for the socio-technical system

This step involves the review of policy targets in order to define a future vision for the observed system. Policy makers have specific targets. These imply a future vision that could be achieved through the system. The task here is to translate the policy makers’ targets – these can be of an environmental or industrial nature – into a future vision that achieves these targets. Chapter 4.1 describes this process in detail.

6.2.3 Identification of compatible pathways

Based upon step 1 and step 2 (where the current state of the system and the favoured future state of the system are outlined) a compatible pathway is identified that can link these two states. As a reference, the stereotypical pathways in Table 8 are used. More about this step can found in Chapter 4.1.

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6.2.4 Discussion of compatible policies

In the last step of the methodology, outlined in Chapter 4.1, the policies compatible with the identified pathway are discussed in a qualitative manner; discerning which policies can lead to the desired outcomes.

However, as already outlined in the discussion of the results in Chapter 4.4, this first analysis can only give an insight into whether policies are supporting a certain pathway (and therefore transition) or not. It does not provide an understanding of the actual effects and consequences of these policies.

The following steps present how the methodology is extended and supplemented through the addition of modelling and simulation techniques that help to address this issue. At this point the application of System Dynamics13 comes into play as the transitions that are discussed in this work involve complex systems. The following steps therefore present how the methodology from Chapter 4.1, offering qualitative insights, is expanded.

6.2.5 Identification of quantifiable goal parameters that are specified by the policy targets

Transitions involve many components and actors that form a complex system. Trying to discuss and model these as one comprehensive system is difficult as it makes the model overly complex. The pre-analysis described in the steps 1 to 4 already helps to define the problem and the system boundaries. However, the approach presented here is taking this further and specifically looks at the goals of policy makers (or transition managers) with regards to the transition.

The discussion in Chapter 4 has shown that policy makers focus on very specific targets. In the case of electric mobility these can be environmental and/or industrial in nature. To reach these targets they have control over a variety of policies. However, the actors do not respond to all of these policies. The discussion of the behaviour of the automotive industry has shown that the industry does not always make their technology choices dependent on

13 The choice of System Dynamics as the modelling approach has been justified in Chapter 3.3 135

vehicle purchase incentives or subsidy programs. Instead it has been concluded in Chapter 5 that policy makers should mainly focus on the support of R&D or production subsidies if they want to support the industry.

While steps 1 to 4 already deconstruct the boundaries of the system to make it more manageable, the remaining problem and system is still too extensive to be described by a simple but meaningful simulation analysis that can help understand the system as well as allow the results to be communicated in an easy manner. Hence, this step has the purpose of identifying the policy makers’ targets and defining the system parameters through which this can be described. For example, reaching environmental targets in transport can be described as a decrease in carbon emissions. However, with regards to the system this could also be described through which vehicle type is sold – something that policy makers can influence through the implementation of effective policies.

6.2.6 Definition of the model boundaries

Once the different target parameters are identified, this step includes the definition of the model boundaries; hence the identification of the aspects directly affecting the target parameters. Furthermore, it determines which phenomena are to be modelled.

This can be derived from past insights from literature as well as through the execution of the iterative System Dynamics Modelling process as outlined in Chapter 3.3.1. From this stage on the approach presented here is all the more dominated by the System Dynamics methodologies.

6.2.7 Identification of a pathway for the discussed sub-transition that satisfies the policy goal and links the policy vision with the current state

In comparison, the third step outlines the pathway that has been already chosen, based upon the transition of the whole system. As at this stage only a sub-system of the whole system is explored; the transition type for this sub system may be of a different nature than the whole system.

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As a result, in this step, a pathway (one from Table 6) that can satisfy the policy targets that had been identified in step 5 is chosen. Following step 6, we will be able to define the role played by the remaining regime and niche actors. Or in modelling terms, we can derive a definition of exogenous and endogenous actors as well as a choice of what is being modelled.

The purpose of this step is also to decrease the number of transition problems and therefore the model size even further; especially before the actual modelling is started. While the System Dynamics model building approach outlined by Sterman (2000) or see Chapter 3.3.1) already discusses the pre-analysis of the problem, the approach presented here targets the transitions of the system towards a specific goal, drawing on insights from transition science.

6.2.8 Choice of exogenous and endogenous actors

Informed by the steps 5, 6 and 7 (the identification of targets, the definition of the boundaries and the identification of the pathway for the chosen problem), the modeller can now decide which of the parameters will be modelled in an endogenous or exogenous manner. Executing steps 5 to 7 also provides the modeller with an understanding of the general system and the policy options that policy makers have. Therefore it gives first insights on which components of the system can be actually influenced by policy makers.

Here are some questions that the modeller should consider when deciding whether a variable is exogenous or endogenous:

‘Does the actor directly affect the target parameters that have been identified in step 5?’

This is the necessary prerequisite for being considered for the model. Furthermore it is assumed that these actors will be modelled in an endogenous manner, unless one of the following questions leads to another result. One indicator is whether there are feedbacks.

‘Does the behaviour of the observed socio-technical system affect the actor in reality?‘

If not, then the actor is to be modelled exogenously. For example, the actor could be of such a vast size that events in the discussed system would not divert its behaviour from what was expected. In this case such behaviour would be modelled exogenously.

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‘Is the actor within the sphere of influence of the discussed policies?’

Similar to the first point, the actor might be outside of the policy maker’s sphere of influence and therefore would not respond to any policies. In such a case the actor would be modelled in an exogenous manner as well.

This part can be also seen as a part of setting the dynamic hypothesis. At this stage the modeller is assuming and choosing the components that may have influence on the dynamics of the model. In the iterative modelling and simulation process it then shows whether these components actually drive the dynamics of the model.

At this stage the System Dynamics process also plays a crucial role as the iterative modelling process (outlined in Chapter 3.3.1) also informs the modeller what actors and parameters can become exogenous or endogenous.

6.2.9 The System Dynamics Model

This step involves the creation of the model itself. For this study, System Dynamics has been chosen as a modelling framework as it has proven in past studies to be a suitable means to describe problems that involve the diffusion of new technologies. For more on this point, as well as the methodology itself, see Chapter 3.2.

6.2.10 Scenario building for exogenous parameters

Once the model is specified in a general manner, the next step is to define the exogenous input parameters. These will determine the basic behaviours of the system. It will also provide readers with an understanding of the scenarios that are being discussed.

In addition, various sets of exogenous parameters can be provided to test different scenarios. This allows us to test the robustness of the results obtained with regard to different scenarios.

At this point it should be also outlined which parameters have been obtained through calibration, for example against real empirical data to obtain a system’s behaviour that represents reality.

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6.2.11 Calibration and model testing of the base case scenario

Once the parameters are established, the next step is to ensure that the model does provide a reasonable behaviour. According to the methodology outlined in Chapter 3.3.1.4 the following tasks should be completed alongside the modelling to ensure the validity of the proposed model:

 Checking for units and dimensions, hence for the correctness of the model  Testing how the system behaves for extreme input parameters? (e.g. policy values)  Comparing and calibrating parameters against historical or real values  Checking whether the simulation can reproduce the reference modes

At this point the modeller also gains an understanding of the driving dynamics of the system itself.

6.2.12 Simulation and assessment of different policy options

Once the modelling process is finished various policy options can be tested. However, one should not underestimate the results that have been obtained so far. During the modelling process the modeller has already gained an insight into the behaviour of the model as well as an understanding of what components can be left out as their impact on the whole system’s behaviour might be negligible.

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6.3 DISCUSSION OF THE APPROACH

This chapter has illustrated the steps that are necessary to assess policy making for transitions of socio-technical systems with the help of System Dynamics, the Multi-Level Perspective and research on sustainability transitions. While the steps provide a ‘recipe’ to follow on how to apply the different methodologies, the order in which they may be applied can vary. However, the novelty of this methodology is the discussion of the transition problem through the Multi-Level Perspective lens. This allows us to constrain the problem even before the methodologies of System Dynamics are applied. As steps 1 to 4 have already provided insights on the variety of policies available, we can now focus on exploring the effects of the most relevant policies with the help of the modelling approach, instead of testing all of them. The methodology has deconstructed the entire discussion of the transition problem making it more simple and manageable to deal with.

With regards to the modelling itself, the whole process suffers the same problem that every modelling study suffers. Firstly the model is never able to reproduce reality entirely. Furthermore, the more detailed the modeller wants the model to be, the more complex and less manageable it becomes.

Nevertheless, this approach does allow us to identify the main driving dynamics within the system as well as demonstrate how the system behaves with regard to policies that policy makers can apply. For this purpose, as well as for the communication and discussion of the results with stakeholders such as the industry or governments, the methodology presented here is suitable.

The following Chapter 7 will illustrate how this new approach works. For that a study on the policy making in the UK has been conducted – focusing on the decarbonisation as well as industrial targets of the UK.

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7 EXPLORING POLICIES FOR TRANSITIONS IN THE PRIVATE PASSENGER CAR REGIME WITH THE HELP OF MLP INFORMED MODELLING

“The sciences do not try to explain, they hardly even try to interpret, they mainly make models. By a model is meant a mathematical construct which, with the addition of certain verbal interpretations, describes observed phenomena. The justification of such a mathematical construct is solely and precisely that it is expected to work—that is, correctly to describe phenomena from a reasonably wide area.“

— John von Neumann

This chapter discusses how policy making in the UK can affect the uptake of low emission vehicles in order to reach environmental targets, and how it can support its local industry to reach industrial targets. This is done through the application of the methodology that has been outlined in Chapter 6. The study is conducted by applying a Multi-Level Perspective framework to a System Dynamics modelling approach. Furthermore it shall provide insights into the driving forces of the system’s behaviour with regard to the discussed problem. Chapter 7.1 introduces the chosen case of the UK. Chapter 7.2 presents the simulation based discussion of how environmental targets can be reached while Chapter 7.3 focuses on the industrial dimension.

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7.1 INTRODUCTION TO THE CASES

In Chapter 4 the current policy making for a transition towards electric mobility in the UK and Germany was discussed. In both cases it has been assessed with the help of an approach that is based upon transition theory and Multi-Level Perspective to what extent the various policies do support the actual policy targets.

While applying the methodology it is possible to tell whether the introduced policy measures are suitable for reaching announced policy targets, the methodology does not say whether one measure is more efficient or suitable than the other. Should a government support technology R&D or should it focus on the support of markets through subsidies? As resources such as capital are limited, answering this question plays a crucial role in their allocation of those, especially in times of the currently ongoing austerity measures that made many governments reduce their expenditures.

To solve this problem this chapter shows a discussion of current policy making as well as options for future policy making for the transport sector. The study is conducted with the help of the approach that has been presented in Chapter 6. By doing that it is intended to achieve two objectives:

. First, gaining insights into the effects of various policy options. What consequences do they have on the transition outcomes? How do they compare with each other? Is it possible to reach within a country transition goals that satisfy policy goals while the world does not support such a development? . Secondly, illustrating the application of the developed approach.

The case of the UK where all policy targets are taken into account is presented here. A focus is put on industrial and environmental targets.

The following chapters are structures according to the scenarios discussed:

. UK policy making for electric mobility with a target focus on environment and the commitments to decarbonise in Chapter 7.2. . UK policy making for electric mobility with a target focus on the creation of an automotive industry in Chapter 7.3.

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7.2 EXPLORING POLICIES THAT CAN HELP THE UK REACH ITS

ENVIRONMENTAL GOALS

While Chapter 4 has assessed whether the measures that have been introduced by the government and the authorities are actually supporting their policy targets, this chapter aims to assess which of the economic measures are more suitable in achieving the desired transition outcomes.

As mentioned in the introduction of Chapter 7 this chapter is focused on environmental targets only, and therefore, policies that aim to help the UK to reach its environmental targets: an 80% reduction in carbon emissions by 2050 which translates into a complete decarbonisation of private cars. To do so the methodology that has been presented in Chapter 6 is applied.

7.2.1 Definition of the socio-technical system

The relevant socio-technical system has already been described in Chapter 4 (which is based upon past work (Mazur et al. 2015)) in which the cases of Germany and the UK had been discussed in a qualitative manner. To summarize: the system is dominated by combustion vehicles that are contributing to CO2 emissions, an automotive industry regime that provides these vehicles; and an infrastructure that provides the necessary fuel.

7.2.2 Definition of future vision for the socio-technical system

The vision for the UK has also been extensively covered in Chapter 4 (which is based upon (Mazur et al. 2015)). On the one hand the government puts its focus on environmental targets and especially the 80% carbon emission reductions by 2050. This would require all new sold vehicles to be zero emission vehicles by no later than 2040 – according to the OLEV that assumes a vehicle lifetime of 10 years (cf. Chapter 7.2.10 for the actual values that have been used). On the other hand the UK follows industrial goals as well as it tries to establish and grow its local automotive industry. This includes the manufacturing of its foreign owned local car manufacturers as well as the local UK owned suppliers.

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7.2.3 Identification of compatible pathway

As described in Chapter 4, a compatible pathway that can link the current state of the system with the desired future state of the system is the reconfiguration pathway. This implies that the change to electric vehicles is executed by the current main part of the regime (mainly automotive industry) that stays stable while the suppliers of the regime are replaced by new niche ones. For a more extensive discussion see Chapter 4 (which is based upon past work (Mazur et al. 2015)).

7.2.4 Discussion of compatible policies

As outlined in Chapter 4 (which is based upon past work (Mazur et al. 2015)) there are a number of compatible policy measures. They include the support of the supply side through subsidising industry R&D projects as well as the support of the demand side through the help of subsidies. These can include infrastructure subsidies, vehicle purchase subsidies or tax reductions for low emission vehicles. However, while a number of compatible policies have been outlined it is unclear so far which ones are more effective in reaching the targets outlined here.

However, it is difficult to assess what measures are actually more efficient in reaching the announced goals. Therefore the next chapters will explore the effects of the economic policies through the help of simulations.

While the steps described until now are based upon the qualitative study presented in Chapter 4, the next steps illustrate the simulation based analysis of the policies.

7.2.5 Identification of the goal parameters that are specified by the policy targets

The UK government has announced two major goals: a 100% carbon reduction for transport by 2050 and the development of the local automotive industry in the framework of a transition towards sustainable transport.

The 100% carbon reduction by 2050 implies that all new vehicles, sold by 2040, would have to be zero-emission vehicles (assuming a lifetime of 10 years). To describe this with the help

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of a simulation it is necessary to model the system that defines which vehicle type is sold – hence the market penetration of each drive-train technology: ICEV, PHEV, BEV or FCEV.

While the following chapters will first focus on the discussion of the environmental targets (diffusion of vehicle types), Chapter 7.3 will discuss the industrial dimensions.

7.2.6 Environmental target: definition of the model boundaries

The indicator for the current state of the environmental goal can be observed in this case through the types of vehicles – hence whether it is an ICEV, PHEV, BEV or FCEV – that have been sold. The vehicle sale itself and therefore the choice of the vehicle type, is mainly determined by the customers who choose the vehicle. The car manufacturers, on the other side, are responsible for the provision of these products.

In order to explore the effects of policies on these aspects it will be necessary to describe the customer choice of the vehicle type for each year. According to UK Department for Transport (UK Department for Transport 2014) a number of specific characteristics are taken into account by the customer when they are thinking of the purchase of a low emission vehicle. These parameters are mainly: (1) price (or TCO); (2) the range, and; (3) the recharging/refuelling. The recharging/refuelling can be further split into recharging/refuelling duration as well as the availability of recharging/refuelling possibilities.

The actual values for these parameters depend on the vehicle type itself. Their parameters are defined by the automotive industry that designs and builds the different vehicle types for the market. Hence the automotive manufacturers will be also part of the model. The same goes for the infrastructure providers whose actions determine the availability of recharging/refuelling possibilities as well as the recharging time to a certain extent and hence are also related to the decision preferences of the customers.

In order to describe the choice of the vehicle technology itself a ‘multinomial logit choice’ approach (Hensher et al. 2005, Koppelman & Bhat 2006) is used. The actual application follows the approach taken by the United Nation Economic Commission for Europe UNECE that applied this methodology for their diffusion studies (UNECE Transport Division 2013). For the application in System Dynamics (Augustin et al. 2001, Contestabile 2012, Sterman et al. 2007, Struben 2006, Struben & Sterman 2007), it has proven to be a suitable and 145

simple means to model the choice process with several options and parameters. Its application is described later on in Chapter 7.2.9.

To summarize, a model that will look into the choice between the various vehicle types and therefore the diffusion of zero emission vehicles will have to include the following components (or actors) at least (see Figure 24):

. Customer choice (choice of the vehicle type) . Automotive industry (provision of the different vehicle types) . Recharging/refuelling infrastructure providers (provision of recharging infrastructure)

Before actually starting the modelling and following the methodology, the next steps outline to what detail the different components are to be modelled.

fees Fuel and utility providers

supply of Cars, Type of power trains, etc. Supply

UK Consumers

Automotive

manufacturers % ICE, %PHEV, %BEV, %FCEV

Average emissions of new vehicles in regime

Figure 24: Illustration of model structure for exploration of policies to reach environmental target in the UK

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7.2.7 Environmental target: Identification of a pathway for the discussed sub-transition that satisfies the policy goal and links the policy vision with the current state

The main artefact of the system discussed here is the vehicle drive train type; i.e. whether a vehicle has a combustion engine, a battery or a fuel cell based drive train. While in the current regime vehicles are mainly propelled by internal combustion engines, the future target requires the use of BEVs or FCEVs, as well as PHEVs; though these should operate mainly in electric mode. These three vehicle types (BEVs, FCEVs and PHEVs) are referred to as niches in this work as they are currently the possible alternatives that are competing with the regime (ICEVs) as well as with each other. Therefore, at this stage, the transition pathway de-/re-alignment is chosen for this sub-case; due to the fact that neither of these three vehicle types have yet emerged as the dominant alternative solution that can challenge the regime.

7.2.8 Environmental target: Choice of exogenous and endogenous actors

As described before, the choice of the vehicle type is the main indicator as to whether the environmental target can be achieved or not. The choice itself is determined by a set of parameters, such as the vehicle specifications, the infrastructure and the availability of certain technologies. These aspects have to be described in the System Dynamics model. Before doing that, it must be decided, which variables are described in an endogenous or exogenous manner – depending on the case. At this stage, the components to be covered by the models are the customer, the automotive industry and the infrastructure as all of these feed into the diffusion of the vehicle types.

In the next steps it is outlined and justified how extensive the various components being modelled are while bearing in mind the trade-off between simplicity and completeness.

For that the circumstances of the scenario have to be taken into account as well. So, for instance, what influence do policy makers have on the different aspects of the system or actors?

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7.2.8.1 The automotive industry (exogenous)

The automotive industry develops, builds and provides the different vehicle drive types; therefore plays a crucial role in the model. Also, the local automotive industry also plays an important role for the UK economy and UK policy makers

However, bearing in mind that a majority of the vehicles produced in the UK are exported abroad and a majority of the vehicle actually sold in the UK are imported from abroad, the influence that the UK has on the global provision of alternative vehicles is assured to be negligible (see Chapter 4 for data on the UK).

Due to this it is assumed for this modelling case that the global automotive industry will dictate the types of vehicle technology, prices and specification of vehicle sold globally and in the UK. This is supported by the fact that the big manufacturers as well as lead markets for automobiles (such as California) determine what vehicle types and solutions dominate (Budde et al. 2012, Jänicke & Jacob 2004, Mazur et al. 2013b). As a result, the automotive industry and especially the provided vehicle types will be described in an exogenous way.

This allows to use and to test a variety of available scenarios (e.g. McKinsey 2050 drive train for Europe) that outline possible future vehicle types, prices, drive ranges etc. This would be different if the target to discuss would be of industrial policy nature.

Furthermore, such an approach allows to test other possible scenarios to explore whether the UK can reach its goals, even though the global supply of appropriate vehicle technologies is not satisfactory with regard to UK goals.

Possible scenarios that can be discussed are:

. McKinsey 2050 drive train for Europe that outlines possible future scenarios for the vehicle technologies (as here presented). . A scenario where either BEVs or the FCEVs dominate the global automotive market. . A scenario where the diffusion of zero emission vehicles is below expectations.

This allows appropriate policies to be determined for different potential futures.

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7.2.8.2 The recharging/refuelling infrastructure providers

(endogenous)

The recharging/refuelling infrastructure providers provide the means to refuel or recharge the vehicle fleet. This is relevant for the model as the customer choice with regard to alternative vehicles is also influenced by the argument of recharging/refuelling infrastructure availability. While it exists for petrol, it is still limited for BEVs and hardly existing for hydrogen.

As this service is entirely provided by stakeholders within the UK, and additionally can be directly affected by policy makers (e.g. through subsidies) it will be modelled in an endogenous way.

7.2.8.3 Customers (endogenous)

This is the main part of the model. The customer component determines which type of the vehicle is chosen by the customers. In order to describe this part it is necessary to know the preferences of the customer with regard to the various vehicle parameters. Furthermore it is necessary to know how many vehicles are being purchased per year and how the stock is changing.

Hence a major part of the modelling is focusing on this aspect, especially as this is the main component that determines the diffusion of the vehicle types and therefore the satisfaction of the policy target.

7.2.9 Environmental target: The System Dynamics Model

In this chapter the model, along with its equations and input parameters is presented. The purpose of the model is to simulate the customer choice between ICEV, BEV, PHEV and FCEV depending on the (exogenously) available vehicle type, their preferences (in this model exogenous) and the available infrastructure (endogenous). Once a realistic baseline case is created additional policy parameters will be introduced that shall be then used to explore how the transition changes with regard to these policies.

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The structure of the model is illustrated in Figure 25. While the different components could have been modelled in a more extensive and sophisticated manner (Contestabile 2012, Sterman et al. 2007, Struben 2006, Struben & Sterman 2007) the model presented here, with its simpler approaches and methods is a result of the methodology described in Chapter 6. The structure is the result of the pre analysis with the help of the MLP that has led to this simplification.

It can be seen that there is one major feedback loop between the Customer (vehicle choice) and the Recharging/Refuelling infrastructure. However, there are also further exogenous factors such as the specification of the vehicle (Automotive industry) as well as the customer’s preferences or the operation cost of the infrastructure that can influence this major loop. However, the major loop is still the infrastructure availability and vehicle penetration loop14.

CUSTOMER

vehicle type choice customer preferences (ICEV, PHEV, BEV, vehicle stock (ICEV, scrappage (price, range, FCEV) PHEV, BEV, FCEV) infrastructure availability, purchase charging/fuelling duration)

vehicle utility (ICEV, PHEV, BEV, FCEV)

RECHARGING/REFUELLING INFRASTRUCTURE AUTOMOTIVE INDUSTRY installation of refuelling/recharging home recharging demand infrastructure

profit for providers of vehicle price, range, recharging/refuelling charging/fuelling duration infrastructure (ICE, PHEV, BEV, FCEV) operation cost of investment into additional infrastructure public infrastructure (recharging/refuelling) scrappage installation infrastructure infrastructure (recharging/infrastru cture)

Figure 25: Simplified illustration of the model and its components

14 The relationship between the penetration of alternative vehicles and the corresponding infrastructure and the challenge that one needs the other to exist in order to take up is often referred as chicken-and-egg problem. 150

The question is then, to what extent do the exogenous variables change the dynamic behaviour of the system and what dynamics are embedded into the system. And even more relevant for the discussion in this chapter, how do exogenously introduced policy variables such as subsidies or taxes affect this system as well?

In the following chapters, the model itself, including all equations, variables as well as exogenous constants, is presented component by component.

The data set and the parameters that have been used are introduced, and where assumptions were made, justified at a later stage in Chapter 7.2.10.

7.2.9.1 Customer choice

The most central part of the case presented here is the choice of the vehicle drive train by the customer. The choice then determines what vehicle is purchased every year and therefore how the vehicle stock changes.

The vehicle stocks are described by the following equation with i as the vehicle type which is ICEV, PHEV, BEV or FCEV:

푑 푣푒ℎ𝑖푐푙푒 푠푡표푐푘𝑖 = 푝푢푟푐ℎ푎푠푒 표푓 푛푒푤 − 푠푐푟푎푝푝𝑖푛푔 [7.1] 푑 푡 𝑖 𝑖

The scrapping of vehicles is determined by the vehicle lifetime and is in this case:

푣푒ℎ𝑖푐푙푒 푠푡표푐푘𝑖 푠푐푟푎푝푝𝑖푛푔 = [7.2] 𝑖 푣푒ℎ𝑖푐푙푒 푙𝑖푓푒푡𝑖푚푒

The number of all vehicles that are scrapped is aggregated in the variable total vehicle demand, which describes the substitution process of all these vehicles. With the variable change in vehicle demand the annual change in vehicle purchases (in percent) is described as well:

푡표푡푎푙 푣푒ℎ𝑖푐푙푒 푑푒푚푎푛푑 = (∑ 푠푐푟푎푝푝𝑖푛푔𝑖) × (1 + 푐ℎ푎푛푔푒 𝑖푛 푣푒ℎ𝑖푐푙푒 푑푒푚푎푛푑) [7.3] 𝑖

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Based upon the probability with which a customer will choose a certain vehicle type the variable describing the rise in stock of a certain drive train technology is described as:

푝푢푟푐ℎ푎푠푒 표푓 푛푒푤 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖] [7.4] = 푡표푡푎푙 푣푒ℎ𝑖푐푙푒 푑푒푚푎푛푑 × 푠ℎ푎푟푒 표푓 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖]

Figure 26 illustrates the System Dynamics model for the vehicle stocks with the probabilities defining how the stocks change.

change in vehicle total vehicle demand demand

purchase of new share of ICEV ICEV current vehicle stock ICEV scrappage of old ICEVs

share of PHEV purchase of new PHEV current vehicle stock PHEV scrappage of old PHEVs

share of BEV purchase of new BEV current vehicle stock BEV scrappage of old BEVs

share of FCEV purchase of new FCEV current vehicle stock FCEV scrappage of old FCEVs

Figure 26: System Dynamics model of vehicle stock for each vehicle type 152

The market share of each vehicle type depends in our approach on the probability which vehicle type is being chosen. This is based upon a ‘multinomial logit choice’ discrete choice approach as already used in past studies (Augustin et al. 2001, Contestabile 2012, Sterman et al. 2007, Struben 2006, Struben & Sterman 2007, UNECE Transport Division 2013). More details on the specific discrete choice approach that has been applied in this study can be found in UNECE Transport Division (2013).

The probability with which a vehicle type is chosen is described by the following equation:

푒휇푈푡𝑖푙𝑖푡푦푖 [7.5] 푝푟표푏푎푏𝑖푙𝑖푡푦 푡표 푐ℎ표표푠푒 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖] = 휇푈푡𝑖푙𝑖푡푦 ∑𝑖 푒 푖

with

0 ≤ 푝푟표푏푎푏𝑖푙𝑖푡푦 푡표 푐ℎ표표푠푒 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖] ≤ 1 and

∑ 푝푟표푏푎푏𝑖푙𝑖푡푦 푡표 푐ℎ표표푠푒 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖] = 1 𝑖

This approach assumed that the utility Ui for the vehicle type i results from a deterministic component Vi and an unknown disturbance epsilon i:

푈푡𝑖푙𝑖푡푦𝑖 = 푉𝑖 + 휀𝑖 [7.6]

According to the approach outlined in UNECE Transport Division (2013) it is assumed that εi is independently and identically Gumbel distributed leads to the utility U identical with the deterministic component Vi. The scale factor µ then describes the disturbance of the deterministic component.

In order to determine the market share of a vehicle type in a certain year also the technology availability is taken into account as a limiting factor.

푠ℎ푎푟푒 표푓 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖]

푇푒푐ℎ푛표푙표푔푦 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦𝑖 × 푝푟표푏푎푏𝑖푙𝑖푡푦 푡표 푐ℎ표표푠푒 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖] [7.7] = ∑𝑖(푇푒푐ℎ푛표푙표푔푦 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦𝑖 × 푝푟표푏푎푏𝑖푙𝑖푡푦 푡표 푐ℎ표표푠푒 [푣푒ℎ𝑖푐푙푒 푡푦푝푒 𝑖])

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The probability with which the different vehicle types are chosen is determined by the total utility of which is based upon the parameters of the vehicles in comparison to the best alternative and the weight of each factor for the customer.

To allow better comparability the utilities have been normalized with respect to the best alternative (with the highest utility) and are on a scale between 1 and 10.

푈푡𝑖푙𝑖푡푦 = ∑(푟푒푙푎푡𝑖푣푒 푝푒푟푓표푟푚푎푛푐푒 표푓 푝푎푟푎푚푒푡푒푟 × 푤푒𝑖푔푡ℎ ) 𝑖 푘 푘 [7.8] 푘

The weights are based upon a study conveyed by the UK Government (UK Department for Transport 2014) on the preferences concerning the aspects of alternative vehicles. Based upon these four parameters have been identified that are relevant for the purchase decision concerning alternative vehicle types: . Total Cost Ownership . Range . Infrastructure availability . Refuelling time

time ICEV> range>

weighted utility normalized probability of ICEV utility ICEV ICEV share of ICEV

Figure 27: System Dynamics model of vehicle share calculation

The Total Cost of Ownership (TCO) is based upon a simple calculation that is based upon the vehicle purchase price, the annual fuel costs, taxes and possible purchase subsidies.

푇퐶푂𝑖 = 푝푢푟푐ℎ푎푠푒 푝푟𝑖푐푒 + 푓푢푒푙 푐표푠푡 + 푡푎푥푒푠 − 푝푢푟푐ℎ푎푠푒 푔푟푎푛푡 [7.9]

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The annual fuel costs are based upon the annual kilometres driven and the expected fuel price development (exogenous scenario variable). The vehicle purchase price is provided in an exogenous way (cf. Chapter 7.2.10 for exogenous data inputs) as well and plays a crucial role for the scenario building as it describes what type of technology the automotive industry is providing and to which price. The taxes as well as purchase grant are policy variables that can be set in an exogenous way. Figure 28 and Figure 29 show how the performance parameter for the TCO is calculated.

Figure 28: System Dynamics model for the determination of TCO performance of each vehicle type.

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Figure 29: System Dynamics model for the determination of the fuel costs of each vehicle type

The range depends on the vehicle drive train type and reflects the product that is offered by the automotive industry (cf. Chapter 7.2.10 for actual values). It is provided in an exogenous way and depends on the scenario. The ranges are put in relation to each other by comparing it to the largest one which is given the value of 1 (a range of zero would lead to a value of 0). Figure 30 illustrates the model for the determination of the relative utility for the range.

RANGE development for each vehicle type

relative ICEV range

PHEV range

max range

relateive BEV range relative FCEV range

battery size

Figure 30: Relative comparison of ranges

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The infrastructure availability is determined by the behaviour of the infrastructure providers. It has the value 1 for full availability and zero for none. While the availability of petrol stations and therefore for ICEVs and PHEVs is assumed to be given (and therefore equals the value 1) the availability needs still to be determined for the electricity recharging and hydrogen refuelling part. Though with a decrease of ICEVs and potentially PHEVs there will be also fewer petrol stations, a value of 1 has been chosen to describe the best case for the ICEV based system that needs to be overcome. The availability of recharging infrastructure is determined by the total amount of recharging power capacity available divided by the total recharging demand. Recharging stations are not occupied the entire time.

EV Recharging infrastructure availability

PHEV kilometers are driven EV km)> Mode> charged at public stations Share of PHEVs energy charged at public stations demand for charging capacity per hour total km per year Auslastung

Recharging availability RECHARGING

Figure 31: System Dynamics model for the determination of the infrastructures recharging availability

To describe that a utilization factor (in percent) has been introduced that described how much of the time a recharging place is normally used.

푡표푡푎푙 푐푎푝푎푐𝑖푡푦 푎푣푎𝑖푙푎푏푙푒 ∗ 푢푡𝑖푙𝑖푧푎푡𝑖표푛 푓푎푐푡표푟 푟푒푐ℎ푎푟푔𝑖푛푔 푠푡푎푡𝑖표푛 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦 = 푑푒푚푎푛푑 푓표푟 푐ℎ푎푟푔𝑖푛푔 푐푎푝푎푐𝑖푡푦 [7.10]

with the value 1 being the maximum for the recharging station availability.

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The recharging demand is based the yearly kilometres driven, the stock of BEVs and PHEVs, and the average electricity consumption of an electric vehicle per kilometre.

A similar approach is taken for the availability of hydrogen refuelling infrastructure. However, as the hydrogen refuelling infrastructure is operated in a similar way the current petrol infrastructure the approach has been adapted to a certain extent. Based upon historical data of how many stations per vehicles are currently existing in the UK as well as estimates of how many stations are needed to cover the basic needs of the UK (Institute 2013, RACFoundation 2013, UK H2 Mobility 2014) the station availability has been determined in a simple way (illustrated in Figure 32).

H2 infrastructure availability

ratio of petrol stations stock FCEV>

#H2 stations per for H2 FCEVs

H2 station availability H2 station availability based upon stations per total number of based upon absolute stations in UK needed FCEV number

station availability HYDROGEN

Figure 32: model for the determination of the availability of hydrogen stations

Both, the current absolute stations availability and the amount of stations per vehicle are taken as a basis for the evaluation. The worse performing one is taken as the relevant factor for the comparison. With that approach it is ensured that the total amount of stations in the country as well as the amount per vehicle is taken into account. Also here the maximum value that the availability can take is 1 (see Equation 7.11).

푠푡푎푡𝑖표푛 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦 = min (푎푏푠표푙푢푡푒 푠푡푎푡𝑖표푛 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦, [7.11] 푟푒푙푎푡𝑖푣푒 푠푡푎푡𝑖표푛 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦)

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The absolute parameter depends on the current absolute number of stations (Institute 2013, RACFoundation 2013) and the number of stations that is needed according to a study of the UK government (UK H2 Mobility 2014).

푎푏푠표푙푢푡푒 푠푡푎푡𝑖표푛 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦 푡표푡푎푙 푛푢푚푏푒푟 표푓 ℎ푦푑푟표푔푒푛 푠푡푎푡𝑖표푛 [7.12] = min ( , 1) 푡표푡푎푙 푛푢푚푏푒푟 표푓 푠푡푎푡𝑖표푛푠 푛푒푒푑푒푑 𝑖푛 푡ℎ푒 푈퐾

The relative number of available stations is determined from the current historical amount of petrol stations per ICEV, the number of FCEV and the total number of hydrogen stations.

푟푒푙푎푡𝑖푣푒 푠푡푎푡𝑖표푛 푎푣푎𝑖푙푎푏𝑖푙𝑖푡푦 푛푢푚푏푒푟 표푓 ℎ푦푑푟표푔푒푛 푠푡푎푡𝑖표푛푠 ⁄푛푢푚푏푒푟 표푓 퐹퐶퐸푉 [7.13] = min , 1 ℎ𝑖푠푡표푟𝑖푐푎푙 푟푎푡𝑖표 푏푒푡푤푒푒푛 푝푒푡푟표푙 푠푡푎푡𝑖표푛푠 푎푛푑 퐼퐶퐸푉푠 ( )

Both, the recharging and hydrogen refuelling infrastructures depend on the behaviour of the infrastructure providers. The model to that part is presented in Chapter 7.2.9.2.

The fourth and last factor is the refuelling time of the different vehicle types. While it is being set as constant for ICEVs, PHEVs and FCEVs, it changes for BEVs with the expected future battery size as well as the average power of the recharging infrastructure. Here again it is normed between 0 and 1 with 1 being the value for the lowest recharging time.

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Typical refuelling time for each vehicle type

refuelling time relative refuelling ICEV time ICEV

refuelling time relative refuelling PHEV time PHEV

min fuel time

refuelling time relative refuelling BEV time BEV

refuelling time relative refuelling FCEV time FCEV

Figure 33: Model of the recharging time determination

The last parameter that affects the market share of a vehicle type is the technology availability. For simplicity, the inverse of the vehicle type price has been taken as a measure of the availability of the different vehicle types. An assumption is made at this point that the vehicle drive train type and its availability on the market do correlate. The price of new products decreases with higher outputs and capacities, driven by economies of scale and learning effects. This implies that the exogenously described decrease in vehicle prices is driven by increased outputs in the future; and therefore reflect the increasing availability of the product.

AVAILABILITY for each vehicle type

technology availability ICEV

technology availability PHEV

min price

technology availability BEV

technology availability FCEV

Figure 34: Calculation of the vehicle type availability 160

7.2.9.2 Infrastructure providers

The model for the infrastructure providers determines the installation of recharging stations as well as hydrogen station. The provision of petrol stations is not being modelled as the availability is given.

The total capacity available for recharging is provided by the recharging possibilities at public charging stations (public charging capacity).

푡표푡푎푙 푐ℎ푎푟푔𝑖푛푔 푐푎푝푐𝑖푡푦 = 푝푢푏푙𝑖푐 푐ℎ푎푟푔𝑖푛푔 푐푎푝푎푐𝑖푡푦 [7.14]

As mentioned above, the infrastructure providers will be modelled in an endogenous way. They provide charging capacity based upon their business case.

Public EV Recharging infrastructure

New Class 2 chargers number of public Class 2 increase in Class 2 charging stations Chargers decrease in Class 2

annual installation of charging capacity normal chargers Class 2 public charging capacity average recharging speed rapid chargers (policy)

number of public Rapid total public increase in Rapid Chargers capacity available New Rapid charging stations decrease in Rapid

Figure 35: Model of Infrastructure stock. Inputs on the left can be seen in Figure 36.

The charging capacity depends on the amount of public Class 2 and Rapid chargers available. These are modelled as stocks that increase with every recharging station installed (either by the infrastructure providers or directly through the authorities) or decrease through scrapping.

푑 푐ℎ푎푟푔푒푟푠 = 𝑖푛푠푡푎푙푙푎푡𝑖표푛 표푓 푐ℎ푎푟푔푒푟 − 푠푐푟푎푝푝푎푔푒 표푓 푐ℎ푎푟푔푒푟푠 푑푡 [7.15]

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The amount of recharging places that are installed is based upon the expected profits beyond the Return-on-investment. The model works in such a way that the providers increase the amount of stations until the profit (beyond the expected Return on Investment) is zero. This means the profit itself which is generated is already captured by the required Return on Investment and therefore the model optimizes in such a way that the total cost (including the Return on Investment) are not negative. The approach follows the methodology outlined by (Wiederer & Philip 2010).

The revenues are calculated based upon the total electricity demand, the ratio of charging at public stations (and not at home), the price for electricity and the mark-up in relation to the market price of electricity (in percent). This provides the total recharging infrastructure revenues beyond the purchase costs for the electricity that has to be paid by the infrastructure providers.

푟푒푐ℎ푎푟푔𝑖푛푔 푟푒푣푒푛푢푒푠

= 푟푒푐ℎ푎푟푔𝑖푛푔 푑푒푚푎푛푑 ∗ 푟푎푡𝑖표 표푓 푟푒푐ℎ푎푟푔𝑖푛푔 푎푡 푝푢푏푙𝑖푐 푠푡푎푡𝑖표푛푠 [7.16] ∗ 푚푎푟푘푢푝 표푛 푒푙푒푐푡푟𝑖푐푡푦 푐표푠푡 ∗ 푒푙푒푐푡푟𝑖푐𝑖푡푦 푐표푠푡 The annual cost of the entire infrastructure (without the purchase cost for electricity) is calculated from the installation cost of the different recharging stations (spread over the lifetime), an annual maintenance fee (percentage of initial installation costs), the lifespan of EV chargers and the expected ROCI (Return on Capital Invested).

푎푛푛푢푎푙 푟푒푐ℎ푎푟푔𝑖푛푔 𝑖푛푓푟푎푠푡푟푢푐푡푢푟푒 푐표푠푡 𝑖푛푠푡푎푙푙푡𝑖표푛 푐표푠푡 = ∑ (푛푢푚푏푒푟 표푓 푐ℎ푎푟푔푒푟 ∗ 푐ℎ푎푟𝑔푒푟 푡푦푝푒 푙𝑖푓푒푡𝑖푚푒 [7.17]

+ 푎푛푛푢푎푙 푚푎𝑖푛푡푒푛푎푛푐푒 + 푒푥푝푒푐푡푒푑 푅푂퐶퐼 ∗ 𝑖푛푠푡푎푙푙푎푡𝑖표푛 푐표푠푡)

The difference between the recharging revenue and the annual recharging infrastructure cost provides the profit (beyond the expected ROCI in the infrastructure sector). This profit is taken as the basis for the determination of how many further recharging stations will be installed. For that the annual cost of an individual Class 2 and Rapid charger is taken as a basis and together with a fixed ration (lumped variable: ration between rapid and Class 2 chargers) between the number of installed Class 2 and Rapid chargers the amount of additional recharging stations is determined. Hence, if there is no profit, then there will be

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no additional recharging stations. This part of the model that provides the increase in the stocks of recharging stations is illustrated in Figure 36.

historic subsidy deg

delaueyd decrease

subsidy granted increase decrease Recharging Infrastructure finances

chargers> Recharging infrastructure installation revenues from recharging (after mark-up revenue of one electricity) electricity cost Class 2 ROI for Class 2 ratio new (expected) class 2 new standard chargers installation costs annual cost of of Class 2 Class 2 profit (beyond operation & expected ROCI) installation cost) costs of EV infrastructure (w/o ROCI revenue of one new rapid Rapid ROI for Rapid ratio new (expected) rapid chargers lifespan of EV chargers annual cost of Rapid Figure 36: Model of finances for the recharging infrastructure

A similar approach has been taken for the behaviour of the hydrogen infrastructure providers. Without listing all the equations (for that refer to the description of the recharging infrastructure above), Figure 37 and Figure 38 illustrate the model for the hydrogen stations that are calculated respectively. The input parameters for each of the chapters can be found in 7.2.10

Hydrogen refuelling infrastrcture

total number of hydrogen increase in stations decrease in New hydrogen hydrogen stations hydrogen stations station

installation of (policy)

Figure 37: Model of hydrogen station stock (for input from the left see Figure 38)

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Hydrogen Infrastructure finances

expected hydrogen costs per kg in EUR

Hydrogen infrastructure installation mark-up H2 costs revenues after H2 fuel cost H2 station profit annual cost of H2 infrastructure (w/o H2) new hydrogen infrastrucutre station growth strategy H2 H2 station operation & maintenance (% of installation cost) annual cost of a H2 station lifespan of H2 refueling station

installation cost of H2 fuel station

subsidies for H2 stations increase of H2 decrease of H2 subs subs

Figure 38: Model of finances for the hydrogen infrastructure

7.2.9.3 The automotive industry

The part of the model that describes the automotive industry mainly focuses on the exogenous provision of the vehicle attributes. This includes the three main vehicle parameters, the vehicle price and the vehicle range that are derived from the discussed scenarios. The values provided for the vehicle parameters shown in Figure 39 are listed in Table 17.

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Cost development for each vehicle type RANGE development for each vehicle type

ICEV price ICEV range

PHEV range

PHEV price

BEV range price BEV

FCEV range price FCEV

Figure 39: Exogenous model variables for the automobile

7.2.9.4 The policy options

While the study conducted in Chapter 4 showed that there are a variety of policy means that support the formation of a transition towards favoured goals, it is unclear which policies can be more efficient than others. That is the reason why the same cases are discussed again with the help of a simulation. As the focus is put on financial policies (due to simplicity) such as the introduction of purchase grants, taxation and infrastructure subsidies that are currently being discussed or already applied by Governments such as the UK and Germany.

The taxation is covered by the introduction of fixed annual taxes for the different vehicle types as well as fuel taxes (in percent) that are introduced into the model (cf. Figure 40).

Figure 40: Control of taxation policies

The vehicle purchase grants are modelled in such a way that for each vehicle type a purchase grant with the respective start and end date can be introduced (cf. Figure 41); same for the recharging infrastructure (cf. Figure 42).

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Figure 41: Control of purchase subsidy policies

Figure 42: Control of infrastructure policies

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7.2.10 Environmental target: Scenario building for exogenous parameters

In this chapter the parameters for the model will be presented. First the general parameters that describe the real start values (for the year 2011) and further on the different scenarios that are taken as a basis to be tested. The year 2011 has been taken as a basis as the years 2011, 2012 and 2013 can be used to calibrate the model with the help of the scale factors.

In this chapter values for the parameters that describe the current state of the system are presented. This includes parameters such as the actual number of alternative vehicles or the actual number recharging stations in the UK. The parameter values will be the same for all of the scenarios. The following tables illustrate the initial and constant parameters for the simulation. While the parameters with t=2011 are start parameters that will change with the simulation, the other parameters have fixed constants.

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Table 15: General parameters for customer model component Customer Name of variable Value Unit Comment vehicle stock ICEV (t = 2011) 33,000,000 vehicles vehicle stock HEVs/PHEV (t = 2011) 100,000 vehicles initial vehicle stock derived from SMMT reports vehicle stock BEV (t = 2011) 2,000 vehicles vehicle stock FCEV (t = 2011) 0 vehicles change in vehicle demand 1 percent Annual increase in sales scale factor ICEV µ 1 - Determined through calibration process described in Chapter 7.2.11. The scale factor for ICEV has been scale factor PHEV µ 1.69 - left at 1. Then the PHEV and BEV factors have been adapted iteratively until the modelled sales numbers scale factor BEV µ 0.985 - matched the real ones for the period of 2011 – 2013. The factor for FCEVs is the same as the ICEV scale factor FCEV µ 1 - factor. weight of TCO 50 % from UK government study on customer weight of vehicle range 25 % preferences concerning alternative vehicles (UK weight of infrastructure availability 12.5 % Department for Transport 2014) weight of refuelling time 12.5 % annual km driven 10,500 km (UK Government 2014) PHEV kilometres driven in EV mode 41 % Own calculation. Based upon an EV range of an Honda Accord Hybrid of 15 miles and the distribution of miles driven in the UK according to (Offer et al. 2011) (Figure 43). BEVs energy recharged at home 80 % Own calculation. Based upon an EV range of an Mercedes Benz B Class of 85 miles and the distribution of miles driven in the UK according to (Offer et al. 2011) PHEVs energy charged at public 5 % Assumed electricity that is charged not at the home stations charger. Based on a PHEV usage patterns study (Kurani et al. 2010) where it had been observed that 2 of 34 (ca. 6%) drivers had been charging their vehicles also at not at home.

Figure 43: Distribution of miles driven in the UK (Offer et al. 2011)

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Table 16: General and initial parameters for the infrastructure providers Infrastructure Name of variable Value Unit Comment petrol price(t=2010) 0.7 €/litre Pre-tax predictions based on (McKinsey & Company 2010) electricity price (t=2010) 100 €/MWh Pre-tax predictions based on (McKinsey & Company 2010) hydrogen price (t=2010) 16.6 €/kg Pre-tax predictions based on (McKinsey & Company 2010) mark-up electricity cost 80 percent Based upon proposed scenarios by (Daniel et al. 2012) mark-up H2 cost 6 percent Typical margins of petrol stations (RACFoundation 2013) ratio of petrol stations per vehicle 1/3660 Stations per Based upon historical data (Institute 2013, vehicle RACFoundation 2013). The parameter has been determined with the help of current number petrol stations and the total number of vehicles on UK’s roads total number of hydrogen stations 1150 stations Based upon estimate of (UK H2 Mobility 2014) needed initial stock of Class 2 chargers 1670 Public According to chargers http://chargemap.com/stats/united-kingdom there are in total 1758 charging points. 95% correspond to Class 2 chargers. initial stock of Rapid chargers 90 Public According to chargers http://chargemap.com/stats/united-kingdom there are in total 1758 charging points. 5% correspond to Rapid chargers. initial stock of hydrogen stations 10 stations Estimate based upon h2stations.org average power of domestic charger 3 kW (Wiederer & Philip 2010) average power of Class 2 charger 3 kW (Wiederer & Philip 2010) average power of Rapid charger 50 kW (Wiederer & Philip 2010) lifespan of EV chargers 10 Years (Wiederer & Philip 2010) lifespan of hydrogen stations 30 Years (Wiederer & Philip 2010) ratio of BEV owners with domestic 80 percent Based upon demographics of BEV and PHEV users charging capability (Element Energy 2009) installation cost of Class 2 charger 4,000 € (Wiederer & Philip 2010) installation cost of Rapid charger 50,000 € (Wiederer & Philip 2010) operation & maintenance cost of EV 10 percent in percent of initial purchase cost (Wiederer & charger Philip 2010) expected ROCI for infrastructure 5.5 percent Based upon study undertaken on average return rates (Bushman et al. 2011)

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Table 17: General and initial automotive parameters Automotive parameters Name of variable Value Unit Comment vehicle lifetime 14.5 years Calibrated. With 14.5 years for the scrapping the total demand for vehicles corresponds to real data provided by SMMT ICEV petrol consumption 0.078 litre/km Based upon the fuel economy of a Honda Accord (US Environmental Protection Agency 2014) PHEV petrol consumption 0.051 litre/km Based upon the fuel economy of a Honda Accord in HEV mode (US Environmental Protection Agency 2014) PHEV electricity consumption 0.00023 MWh/km Based upon a Honda Accord in EV mode (US Environmental Protection Agency 2014) BEV electricity consumption 0.00018 MWh/km Based upon a Nissan Leaf (US Environmental Protection Agency 2014) FCEV hydrogen consumption 0.0104 kg/km Based upon a Honda FCX Clarity (US Environmental Protection Agency 2014) ICEV range(t=2010) 900 km For first year derived from (McKinsey & Company 2010) PHEV range (t=2010) 800 km For first year derived from (McKinsey & Company 2010) BEV range(t=2010) 130 km For first year derived from (McKinsey & Company 2010) FCEV range(t=2010) 700 km For first year derived from (McKinsey & Company 2010) refuelling time ICEV 2 min Own experience refuelling time PHEV 2 min Own experience refuelling time FCEV 4 min http://www.ukh2mobility.co.uk/fcevs/ ICEV price (t=2010) 20,000 € For first year derived from (McKinsey & Company 2010), updated with 2014 prices based on http://www.greencarsite.co.uk PHEV price (t=2010) 47,000 € For first year derived from (McKinsey & Company 2010), updated with 2014 prices based on http://www.greencarsite.co.uk BEV price (t=2010) 85,000 € For first year derived from (McKinsey & Company 2010), updated with 2014 prices based on http://www.greencarsite.co.uk FCEV price (t=2010) 160,000 € For first year derived from (McKinsey & Company 2010), updated with 2014 prices based on http://www.greencarsite.co.uk Year when sale of FCEV starts 2016 Expected sales start of FCEVs in the UK

Table 18: Range of the different vehicle types (based upon (McKinsey & Company 2010)) in km 2010 2050 ICEV 900 1,300 PHEV 800 1,200 BEV 130 220 FCEV 700 850

The McKinsey study (McKinsey & Company 2010) is mainly used to derive inputs for the characteristics of the automotive sector as well as the future development of future fuel and energy costs. The evolution of the vehicle ranges is described by Table 18.

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Table 19: Fuel cost assumptions (based upon (McKinsey & Company 2010)) 2010 2015 2020 2030 2035 2040 2050 Petrol [€/litre] 0.7 0.75 0.73 0.85 0.88 0.92 0.98 Electricity [€/MWh] 100 120 140 140 140 135 125 Hydrogen[€/kg] 16.6 9.9 6.6 5 4.7 4.5 4.4

The parameters in Table 20 and Table 18 are provided as input to the simulation where they are interpolated between the individual points. The costs that are provided for 2015 in Table 20 have been adapted in comparison to (McKinsey & Company 2010) in order to reflect 2014 prices (without purchase grants): Ford Focus for around €43,000; Toyota Prius for around €41,800 (http://www.greencarsite.co.uk/electric-vehicles-cars.htm) and Toyota FCEV for estimated €60,000.

Table 20: Input values for price of the different vehicle types (based upon (McKinsey & Company 2010) and updated with 2014 prices based on http://www.greencarsite.co.uk and (AEA 2012b)) in € 2015 2020 2030 2040 2050 ICEV 20,500 22,000 22,000 22,000 21,000 PHEV 41,800 34,000 25,000 24,000 23,500 BEV 43,000 36,000 26,000 24,500 23,500 FCEV 60,000 38,000 26,000 24,700 23,700

7.2.11 Environmental target: Calibration and model testing of base case scenario

The model presented here has been tested according to the procedure described in chapter 3.3, including extreme value tests and dimensional consistency test. For brevity this will be not discussed here. The calibration of the model is difficult as there is hardly any data on the diffusion of the various vehicle types that goes beyond 2011, especially as the vehicle choice (PHEV and BEV) had been very limited – it is even limited right now in 2014. Still with purchase data provided for 2011 until 2013 the model (cf. Table 21), and particularly the scale factors of the discrete choice model have been calibrated (cf. Table 15)

Table 21: Approximate BEV and PHEV registrations in the UK (rounded values based upon (SMMT 2014)) PHEV HEV PHEV HEV EV EV (historic data) (modelled) (historic data) (modelled) 2011 23,000 21,918 1,100 1,082 2012 27,000 26,178 1,300 1,564 2013 30,000 31,443 2,500 2,449

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Furthermore the model has been tested whether it can describe the common reference mode described by Struben and Sterman (2008) (see Chapter 3.3.1.4). For that it is of relevance whether the model can achieve a scenario where the BEV or FCEV can reach the success case; the uptake of the PHEV should be already driven through the exogenous variables to a certain extent, as illustrated in Figure 44 that shows the results of a basic run without the introduction of any policies.

Current Vehicle Type Stock (absolute numbers) 40 M

5 1 5 5 5 5 5 5 5 5 1 1 30 M 1 1 1 1 20 M 1 1

2 2 10 M 2 2 2 2 0 2 4 4 2 3 4 2 3 4 3 4 3 4 3 4 3 4 34 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3 Recharging / Refueling infrastructure 40,000 1,000

1 20,000 1 1 500 1 1 1 1 1 1 0 2 2 2 1 2 2 1 1 1 1 1 2 3 2 3 3 3 3 3 3 0 2 3 2 3 2 3 32 2 3 2 3 32 2 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Class 2 chargers (40,000 scale) 1 1 1 1 1 1 1 1 1 1 Rapid chargers (40,000 scale) 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 Hydrogen station (1000 scale) Figure 44: Vehicle and infrastructure diffusion for the basic case without any subsidies 172

It can be seen that already the exogenous variables drive a diffusion of the alternative technologies. For BEVs and FCEVs a failure can be observed, while for PHEVs a stagnation case is seen.

Figure 44 also illustrates the diffusion of the recharging and hydrogen infrastructure (the petrol infrastructure has been not taken into account as the diffusion is already fully given).

While it is surprising at the first glance that there is still a significant diffusion of recharging infrastructure, this can be explained by the high diffusion of PHEVs that also do use that type of infrastructure and therefore create recharging demand (cf. Table 15 for explanation of PHEV share for recharging).

The diffusion of hydrogen stations is below the required number of 1150 stations – accordingly to (UK H2 Mobility 2014).

The question is whether the model can create a successful scenario for any of the alternative drive train technologies.

For that the petrol cost has been increased by 3% and 5% every year to determine the effects on the results of the simulation (illustrated in Figure 45 and Figure 46). It can be seen for 3% that the FCEVs develop into a successful diffusion, while ICEVs start decreasing and PHEVs stagnate. For a higher increase (5%) PHEVs start stagnating and decreasing in the long-term as well, while FCEVs experience a successful diffusion.

Hence, the model can be used to simulate and to test different scenarios and how they respond to different policies.

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Current Vehicle Type Stock (absolute numbers) 40 M

5 5 5 5 1 15 5 5 5 5 1 30 M 1

1 20 M 1 1 2 1 2 2 1 10 M 2 2

2 4 0 2 4 34 34 3 2 3 4 2 3 4 3 4 3 4 3 4 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3

Recharging / Refueling infrastructure 40,000

1,000 1 1

1 1

20,000 1 500 1 1

1 1 2 2 2 3 0 1 2 3 3 1 2 3 2 3 3 1 1 1 1 2 2 3 2 3 0 2 3 2 3 2 3 32 2 3 2 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Class 2 chargers (40,000 scale) 1 1 1 1 1 1 1 1 1 1 Rapid chargers (40,000 scale) 2 2 2 2 2 2 2 2 2 Hydrogen station (1000 scale) 3 3 3 3 3 3 3 3 3 3

Figure 45: Vehicle and infrastructure diffusion for the case with 3% of increased petrol price per year without any subsidies

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Current Vehicle Type Stock (absolute numbers) 40 M

5 5 5 5 5 1 15 5 5 5 1 30 M 1

1

20 M 1

1 2 2 2 2 1 1 10 M 2

2 4 4 2 4 3 3 0 4 3 4 3 2 3 4 2 3 4 3 4 3 4 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3

Recharging / Refueling infrastructure 1 40,000 1,000 1

1

1

20,000 1 500 1

1 3 1 3 2 3 2 23 2 0 1 3 2 3 1 2 3 2 1 1 1 1 32 2 3 0 2 3 2 3 2 3 32 2 3 2 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Class 2 chargers (40,000 scale) 1 1 1 1 1 1 1 1 1 1 Rapid chargers (40,000 scale) 2 2 2 2 2 2 2 2 2 Hydrogen station (1000 scale) 3 3 3 3 3 3 3 3 3 3

Figure 46: Vehicle and infrastructure diffusion for the case with 5% of increased petrol price per year without any subsidies

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7.2.12 Environmental target: Simulation and assessment of different policy options

In this chapter the insights that have been obtained during the modelling process and the simulation stage are discussed. The base case shows that without any special policies the ICEV vehicle is expected to continue its high penetration, while PHEVs experience some uptake that stagnates at a low level. The market share of BEVs and FCEVs can be neglected (Figure 44). As a result it can be said that based upon the assumptions provided with regard to the future drive train technologies and customers preferences the simulation provides a diffusion outcome that will not satisfy policy makers goals (only zero emission vehicles by 2050), unless the used petrol is replaced by bio-fuels (not discussed here further).

This can be mainly driven by the characteristics of the vehicles that are in this simulation exogenously dictated by the global automotive industry (regime). To recall, as the influence of UK’s policy makers on these actors as well as the UK market share is small in comparison to the world market, the automotive industry has been described as an exogenous entity. Furthermore the preferences concerning the vehicle parameters are the second aspect that plays a crucial role. Although the financial dimension has the highest value for vehicle buyers, the aspects of range, refuelling availability and duration still have a significant effect and therefore sustain the role of ICEVs in future regimes.

As a result there are a number of aspects that the UK government could address in order to reach its goals. While the impact on the automotive industry and therefore the expected performance of the vehicle technologies is beyond the models boundaries, there is still the possibility to affect the endogenous customer choice or the infrastructure through suitable incentives.

The UK government has introduced a variety of measures including purchase grants for low emission vehicles and the installation of recharging infrastructure. But would the one or the other measure be enough on its own?

Currently the UK government offers a purchase subsidy of £5000 for low emission vehicles. Applying this to the simulation (€6500 purchase grant until 2030) to the model leads to slightly higher penetration for BEVs and FCEVs while PHEVs profit the most (cf. Figure 47) –

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and this although more than €100 bn are used up by the purchase subsidy until 2030. The picture for BEVs and FCEVs only changes marginally where no subsidies are granted to PHEVs that also use combustion engines.

Current Vehicle Type Stock (absolute numbers) 40 M

5 5 5 5 5 5 5 5 1 15 30 M 1 1

1 1 20 M 1 1 1 2 2 2 2 10 M 2 2

2 0 2 4 4 2 3 4 3 4 3 4 3 4 3 4 3 4 34 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3 Recharging / Refueling infrastructure 40,000 1,000

1 1 1 1 20,000 1 500 1 1

1 1

1 2 2 2 0 1 2 2 1 2 2 1 1 1 2 2 3 3 3 3 3 3 3 3 0 2 3 2 3 2 3 32 2 3 2 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Class 2 chargers (40,000 scale) 1 1 1 1 1 1 1 1 1 1 Rapid chargers (40,000 scale) 2 2 2 2 2 2 2 2 2 Hydrogen station (1000 scale) 3 3 3 3 3 3 3 3 3 3

Figure 47: Vehicle diffusion €6500 purchase grant for PHEVs, BEVs and FCEVs until 2030

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While the diffusion of vehicles does not satisfy the policy makers’ goals, it does at least support an uptake of the infrastructure. With more PHEVs, BEVs and FCEVs there is more demand for recharging and refuelling stations giving an incentive for infrastructure developers to expand their network (cf. Figure 47)

Even the extension of the subsidies until 2050 does not lead to a favourable result in terms of diffusion. ICEVs and PHEVs dominate, so even if the PHEVs would be driven mainly in all electric mode there would be still significant CO2 emission due to the high share of ICEVs.

Current Vehicle Type Stock (absolute numbers) 40 M

5 5 5 5 5 5 5 5 1 15 30 M 1 1

1 20 M 2 1 2 1 2 2 1 1 10 M 2 2

2 0 2 43 34 34 2 3 4 3 4 3 4 3 4 3 4 3 4 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3

Figure 48: Vehicle penetration for the base case with €6500 purchase grant for PHEVs, BEVs and FCEVs extended until 2050

Perhaps it would make more sense to target the infrastructure sector instead. Addressing infrastructure is expected to solve the so called chicken-and-egg problem for the diffusion of BEVs and FCEVs. The question is how to create incentives for infrastructure developers to invest into recharging infrastructure if there are hardly any rechargeable vehicles on the roads and how to incentivise customers to buy electric vehicles if there is hardly any recharging infrastructure available. Hence at this stage authorities are expected to play a crucial role for provision of this infrastructure – especially through the use of subsidies.

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While the literature outlines this as one major challenge, the simulation shows interesting results. One would think that the introduction of a subsidy for the installation of recharging facilities for BEVs will have significant influence on the diffusion of BEVs. However, the introduction of a purchase subsidy for the recharging infrastructure (75% of cost in the UK which translates into €3000 for public Class 2 and €37500 for Rapid chargers until 2050) has only marginal influence on the diffusion of BEVs (and PHEVs). Figure 49 illustrates the diffusion outcome for this case. It can be seen that, although there is an increase in the amount of total chargers (as long as there is a subsidy), it does not have the expected effect on the diffusion of BEVs.

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Current Vehicle Type Stock (absolute numbers) 40 M

5 1 5 5 5 5 5 5 5 5 1 1 30 M 1 1 1 1 20 M 1 1

2 2 10 M 2 2 2 2 0 2 4 4 2 3 4 2 3 4 3 4 3 4 3 4 3 4 34 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3

Recharging / Refueling infrastructure 40,000 1,000 1 1 1 1 20,000 500 1 1 1

1 1 2 2 0 1 2 2 1 2 2 1 1 1 1 2 2 3 3 3 3 3 3 3 0 2 3 2 3 2 3 32 2 3 2 3 32 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Class 2 chargers (40,000 scale) 1 1 1 1 1 1 1 1 1 1 Rapid chargers (40,000 scale) 2 2 2 2 2 2 2 2 2 Hydrogen station (1000 scale) 3 3 3 3 3 3 3 3 3 3

Figure 49: Vehicle and infrastructure diffusion for basic case with 75% recharging infrastructure subsidies until 2030

The main reason for this outcome is that the infrastructure is not the driving issue in this case. Already in the basic case there is sufficient infrastructure available. The reason for this is the demand for recharging places is already driven by the diffusion of PHEVs that create in

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the simulation already sufficient demand for new charging places; even though only 5% of their actual electricity consumption is charged by public chargers. This supports the wide opinion that PHEVs can be seen as a bridging technology for the diffusion of BEVs.

One would expect that the picture is different for the introduction of FCEVs. These do not have a complementary alternative (such as PHEV for BEV) and therefore the diffusion of FCEVs is more affected by the introduction of subsidies for hydrogen refuelling stations. However, also in this case the FCEV uptake is only slow. Figure 50 illustrates the effects of an introduction of a subsidy for hydrogen fuel stations of €1.5 m hence 75% of a new station until 2030.

Number of Hydrogen Stations 80

2 60 2 2 1 2 1 1 2 1 40 2 1 2 1 1 2 1 2 20 2 1 2 1 1 21 1 2 1 2 1 2 21 0 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Hydrogen Stations (w/o H2 infrastructure subsidy) 1 1 1 1 1 1 1 1 1 Hydrogen Stations (with H2 infrastructure subsidy) 2 2 2 2 2 2 2 2 2

Figure 50: Hydrogen refuelling stations uptake with installation subsidy of €1.5m

Though around €350 m of subsidies are spent for the installation of new hydrogen stations, the total uptake is small. Also the effect on the vehicle diffusion itself is negligible; there is no increase in hydrogen demand that would make the uptake of hydrogen stations profitable (cf. Figure 51).

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Current FCEV Stock (absolute numbers) 2 M

1.5 M

1 1 2 1 M 1 2 21 1 2 21 2 1 2 500,000 1 2 1 2 1 1 2 1 2 0 2 21 1 2 1 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) FCEV stock (w/o H2 infrastructure subsidy) 1 1 1 1 1 1 1 FCEV stock (with H2 infrastructure subsidy) 2 2 2 2 2 2 2

Figure 51: FCEV uptake with installation subsidy of €1.5m

Based upon these simulation results one can conclude that neither the vehicle purchase incentive nor infrastructure installation incentive lead to a successful diffusion of BEVs or FCEVs that are needed in order to reach a zero emission fleet. Even the simultaneous (and currently implemented) introduction of both policies (vehicle purchase grant and infrastructure subsidies) until 2030 does not improve the result significantly. In the long- term the outcome is even similar to the case where only vehicle subsidies are introduced (cf. Figure 52).

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Current Vehicle Type Stock (absolute numbers) 40 M

5 5 5 5 5 5 5 5 1 15 30 M 1 1

1 1 20 M 1 1 1 2 2 2 2 10 M 2 2

2 0 2 4 4 2 3 4 3 4 3 4 3 4 3 4 3 4 34 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV Stock 1 1 1 FCEV stock 4 4 4 PHEV stock 2 2 2 Total vehicle stock 5 5 BEV stock 3 3 3

Recharging / Refueling infrastructure 40,000 1,000

1 1 1 1 1 20,000 1 1 500 1

1

1 1 2 2 2 0 2 2 2 1 2 2 3 3 1 1 1 2 2 3 3 3 3 3 3 0 2 3 2 3 2 3 32 2 3 3 3 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Class 2 chargers (40,000 scale) 1 1 1 1 1 1 1 1 1 1 Rapid chargers (40,000 scale) 2 2 2 2 2 2 2 2 2 Hydrogen station (1000 scale) 3 3 3 3 3 3 3 3 3 3

Figure 52: Vehicle and infrastructure diffusion for case with €6500 vehicle purchase grant and 75% recharging infrastructure subsidies until 2030

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In terms of emissions and costs for the government the picture is not much better. With nearly 100bn spent €95 billion for vehicle grants and €142 million for infrastructure spent the decrease in tailpipe emissions is not sufficient (cf. Figure 53).

Total Tailpipe CO2 Emissions [Mt CO2]

21 1 2 1 1 60 2 1 1 2 1 2 1 2 1 1 2 1 2 2 2 1 1 45 2 2 1 2 1 1 2 2 2

30

15

0 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Emissions w/o subsidies 1 1 1 1 1 1 1 1 1 1 1 Emissions with subsidies 2 2 2 2 2 2 2 2 2 2 Subsidies

100 B 2 2 2 2 2 2 2 2 2

75 B

2

50 B 2

25 B 2

2 0 2 12 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) No subsidies 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Vehicle and infrastructure subsidies 2 2 2 2 2 2 2 2

Figure 53: Tailpipe emissions for the base case without any subsidies and for the case of vehicle and infrastructure support.

This leads to the first conclusion that the current setting (future expected vehicle characteristics) strongly favours the PHEVs and still ICEVs: they are cheap, the infrastructure exists, they can be refuelled fast and have a long range. Though they do not play a major

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role in the customers’ preferences, they still put the ICEV and particularly PHEVs in favour. Even though its TCO is higher than for the other technologies (after subsidies) it is still dominant in the simulations.

To summarize, the simulation results show that the current regime is in favour for ICEVs and PHEVs, partly for FCEV but not suited for BEVs. The question is therefore, how to destabilize the ICEV favouring regime?

In this point throughout the modelling and simulation process two levers have been identified. The first is the TCO of the ICEV itself which can be directly affected by policy measures, while range and the petrol infrastructure are currently in favour. Direct taxing of combustion vehicles (ICEVs and also PHEVs) or the petrol could be possible measures that also would not incur costs to the government’s budget while would distribute the costs to car owners. Furthermore they could finance purchase grants of low emission vehicles such as BEVs and FCEVs.

Figure 54 illustrates how a direct annual tax on specific vehicles could affect the diffusion. In comparison to the reference case (current UK vehicle purchase and infrastructure subsidies until 2030) introducing a €2000 tax on ICEVs leads to a diffusion scenario where PHEVs dominate, while BEVs and FCEVs still struggle. An additional introduction of a tax on PHEVs from 2030 of €2000 though helps BEVs and FCEVs. And an additional increase of the current fuel tax level (tripled) increases the penetration of zero emission alternatives (in this case FCEVs) as PHEVs get taxed as well.

This leads to significant tax incomes. Figure 55 illustrates the cumulative incomes of each type of taxation. It can be seen that these taxes could more than compensate the subsidies that have been discussed above – not mentioning the fuel cost saving that also exist for the owners of these vehicles.

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Current Vehicle Type Stock (absolute numbers) 40 M Purchase grant and infrastructure subsidy and €2000 annual ICEV tax 1 30 M 1

1 2 2 2 2 20 M 1 2 2 1 2 1 2 1 10 M 2 1 1 1 1 1 2

0 2 4 3 4 3 4 3 4 3 4 34 Current3 4 3 4Vehicle3 4 Type43 43Stock3 (absolute numbers) 2015 2020 2025 2030 2035 2040 2045 2050 40 M Time (Year) ICEVStock 1 Purchase1 1 grant and infrastructureBEV stock subsidy3 ,3 €20003 3 2 annual2 ICEV2 tax and €2000 for PHEV from4 2030 4 4 4 PHEV stock1 FCEVstock 30 M 1

1 20 M 1 1 2 2 1 2 1 12 12 2 1 2 1 2 1 10 M 2

2 4 4 4 4 4 3 3 3 0 2 3 4 3 3 3 4 3 4 3 4 43 43 2015Current2020 Vehicle2025 Type2030 Stock 2035(absolute2040 numbers)2045 2050 40 M Time (Year) ICEVStock 1 Purchase1 grant,1 infrastructureBEV subsidy stock , 3 €20003 annual3 3 PHEV stock 2 ICEV tax,2 €20002 PHEV from FCEVstock2030 and tripled4 petrol4 tax 4 4 1 30 M 1

1

20 M 1 1 2 2 2 2 1 1 2 2 2 1 2 1 1 10 M 2 1 1

2 4 4 4 4 4 3 3 3 4 3 3 0 2 43 3 3 4 3 4 3 4 43 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEVStock 1 1 1 BEV stock 3 3 3 3 PHEV stock 2 2 2 FCEVstock 4 4 4 4

Figure 54: Vehicle diffusion with different tax regimes. All scenarios with purchase grant and infrastructure subsidies. Top with tax of €2000 for ICEVs. Middle: Additionally tax from 2030 of €2000 on PHEVs. Bottom: additionally petrol taxes tripled

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) 54 Figure for different scenarios (cf.

(in €)

: Tax income: Tax 55 Figure Figure

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: Emissions for various taxation cases 56 Figure Figure

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Furthermore there is a positive impact on total emissions (cf. Figure 56). However one striking fact is that in the case of an additional PHEV tax, it is mainly the ICEV share that rises and therefore do the emissions rise as well. And, the uptake of BEVs is according to the simulation results still not happening. This is mainly described by the expected technical limitations combined with the current car buyers’ preferences (UK Department for Transport 2014). Figure 57 illustrates how the utilities for the different vehicle types develop over time. The simulation leads to an outcome where BEVs have the highest utility.. It can be seen that there is a huge step change in 2030. This is when the subsidies are taken out of the simulation.

Utility factors for each drive train 1

0.85 2 2 2 2 2

0.7 1 1 3 3 3 3 3 3 3 3 3 3 3 1 2 4 4 4 4 4 4 2 2 2 2 1 4 1 1 2 2 4 4 1 1 1 0.55 4 1 1 1 4

0.4 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEV 1 1 1 1 BEV 3 3 3 3 PHEV 2 2 2 2 FCEV 4 4 4 4

Figure 57: Utilities of different drive trains for case with purchase and infrastructure subsidies, petrol tax and ICEV tax. Corresponds to Figure 54 diffusion)

Therefore, the second type of measures could target the customer preferences. While the model does not allow the simulation of measures (e.g. demonstrator or education programs) that influence the weighting factors of the difference preferences, it still can be tested how the results would change if the car buyers’ preferences would change.

With the help of demonstrator projects and education, aspects such as range anxiety could be addressed to show that actually there is no limitation of range as most of the time

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vehicles are driven on shorter distances. Furthermore the availability of recharging points could be emphasized in a better way making people aware that there is no lack of these recharging points, leading to a high emphasis on the TCO of the vehicles.

Table 22 shows the changed parameters that have been assumed based upon these implications and Figure 58 the simulation results. The high PHEV penetration shown in 2015 (Bottom case in Figure 58) is given due to the fact that the model simulation starts in 2012 already. Hence it shows what the penetration might have been if that would have been the case.

Table 22: Adapted weights for preferences for the vehicle choice Infrastructure Recharging Range TCO availability duration Original weights 12.5% 12.5% 25% 50% Adapted weights 6.25% 12.5% 12.5% 68.75%

Current Vehicle Type Stock (absolute numbers) 40 M

1 30 M 1

1 20 M 1 1 2 2 2 4 1 4 2 4 3 10 M 2 1 4 3 2 3 4 1 3 3 12 2 3 4 1 2 1 2 1 3 3 4 0 2 3 3 4 3 4 4 4 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICEVStock 1 1 1 BEV stock 3 3 3 3 PHEV stock 2 2 2 FCEVstock 4 4 4 4 Figure 58: Simulation results for adapted car buyer preferences with subsidies as in Figure 54 bottom.

In comparison to the results in Figure 54 where the original preferences have been applied it can be seen that BEVs and FCEVs start playing the dominant role. The adapted preferences through measures such as education and information of the public play a crucial role and

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confirm the importance of a system approach where different dimensions of the problem get tackled. The positive effects of such measures can be seen in Figure 59 in the line 5.

Total Tailpipe CO2 Emissions [Mt CO2]

1 2 1 60 3 1 4 2 1 5 3 4 1 5 2 1 45 43 1 32 1 1 4 1 5 2 3 3 4 2 3 5 4 2 3 3 4 2 4 30 2 4 2 5 5 15 5 5 5

0 2015 2020 2025 2030 2035 2040 2045 2050 TaxTime income (Year) Emissions with subsidies only 1 1 1 1 1 1 1 1 with subsidies and €2000 ICEV tax 2 2 2 2 2 2 2 4,000with €2000 ICEV and €2000 PHEV tax from 2030 on 3 3 3 3 3 3 with €2000 ICEV, €2000 PHEV tax from 2030 on and tripled fuel tax 4 4 4 4 4 Like 4 but with changed customer preferences 5 5 5 5 5 5 3,000

4 4

bn 2,000 4 5 5 3 4 5 3 5 4 3 5 3 1,000 4 5 2 2 3 2 2 4 5 2 5 2 3 4 2 3 4 5 2 3 0 3 12 1 1 1 1 1 1 1 1 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) No additional taxes 1 1 1 1 1 1 1 1 €2000 for ICEVs 2 2 2 2 2 2 2 2 2 €2000 for ICEVs and €2000 for PHEV from 2030 3 3 3 3 3 3 3 €2000 for ICEVs and €2000 for PHEV from 2030 plus tripled fuel tax 4 4 4 4 4 Like 4 but with changed customer preferences 5 5 5 5 5 5

Figure 59: Effects of changed consumer preferences on CO2 emissions and tax income (Line 5)

Emissions can be significantly reduced. However, while this comes alongside a decrease in fuel tax income, the additional taxes are still high enough to cover the subsidy costs that have increased (doubled) due to an increased interest in low emissions vehicles and therefore purchase subsidies (cf. Figure 60).

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Subsidies 400 B

300 B

2 2 2 2 2 2 2 2 2 200 B 2 2

2 100 B 1 1 1 1 1 1 1 1 2 1 2 1 1 1 0 2 1 1 1 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Original consumer preferences 1 1 1 1 1 1 1 1 1 1 With new consumer preferences 2 2 2 2 2 2 2 2 2

Figure 60: Effects of changed consumer preferences on government’s expenditure (subsidies in €)

As PHEVs as well as ICEVs would still contribute a significant amount of carbon emissions this could be resolved in technological way by the introduction of bio or synthetic fuels.

7.2.13 Conclusion for environmental policy case

In Chapter 7.2 the approach that has been developed and presented in Chapter 6 has been applied to assess the effects of various policies on the achievement of the UK government’s targets with regard to a exogenous automotive industry.

Doing so several insights have been gained from the simulation:

1. Based upon the expected technology advancement of the different technologies and combined with the current car buyers’ preferences a transition towards zero emission vehicles is not likely to happen (Figure 44) as the characteristics of ICEVs and partly PHEVs are too much favoured by the existing system. However, a significant increase in the petrol price might lead to favourable diffusion results (Figure 46).

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2. Vehicle purchase subsidies as well as infrastructure subsidies are not likely to be sufficient to reach favoured diffusion results for zero emission vehicles such as BEVs and FCEVs (cf. Figure 47 and Figure 48). PHEVs can help to decrease the dominance of ICEVs in the first years.

3. As the regime is currently favouring ICEVs as well as PHEVs there is a need to downgrade their position. This can be done through the introduction of appropriate taxation or through the influencing of car buyer’s preferences.

4. One way is the introduction of additional taxation leads to a significant decrease of ICEVs and triggers a diffusion of FCEVs that provide a substitute for ICEVs (and PHEVs) (Figure 54). However it is still not sufficient in terms of achieving carbon targets. Plus some policies that decrease the utility of PHEVs increase the share of ICEVs significantly. Still, taxation can help to finance subsidies.

5. Influencing car buyer’s preferences can play a crucial role. Adapting them in such a way that range anxiety and the fear of lacking infrastructure improves the position of BEVs only slightly while the role of FCEVs becomes even more dominant – especially when taxation is introduced as well (Figure 58 and Figure 60).

6. As PHEVs are not the best solution in terms of carbon emissions a significant penetration of these would not support the government’s emission targets. An adjustment of subsidies at a later stage can ensure that PHEVs decrease the penetration of ICEVs in the short-term, while they are also replaced by BEVs and FCEVs at a later stage (cf. Figure 54).

These results provide an overall picture that has been already described by other studies. Figure 62 shows the results of a study conducted with the help of an Agent-based modelling study (van der Vooren & Brouillat 2013) where different policy options had been tested on a crowd of 2000 agents. Alike in the results that have been obtained, the results shown in Figure 62 illustrate that financial incentives also play a crucial role to deliver a high diffusion

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in ‘green vehicles’ in order to obtain reductions in CO2 emissions. On the other hand such a policy incurs high costs to the policy makers. Taxes instead seem not to be as efficient in reaching such diffusion but on the other hand do not incur high cost – they lead to an increased public income – though they also decrease the consumer welfare. Hence at this points both approaches lead to similar results. In comparison to the here presented approach this study does not take into account different transition types, nor does it look at the choice among different vehicle types, nor the effects of changed consumer preferences.

In comparison to that, Figure 61 shows the results of a study that follows a Multi-Level Perspective driven approach. In this approach, also a pre-analysis with the help of the MLP is conducted and a story for a possible transition created that is then translated into different policy options. Alike in the here presented study (Kohler et al. 2009), the results (Figure 61) confirm that higher TCO (e.g. fuel costs) lead to a scenario where vehicle technologies such as FCEVs dominate and ICEVs and PHEVs lose in importance. The study introduces also the impact of “Climate Change influence on values” which has to a certain extent similar effects as the here presented change in preferences. In both cases the transition to low emission vehicles increases. However, while the study takes Biofuel vehicles and public transport into account it does not feature BEVs.

ICEVs

FCEVs Biofuel cars

Hybrid

Figure 61: Transition to sustainable mobility (Kohler et al. 2009)

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) der Vooren & Brouillat 2013

van (

alone policy instruments -

generated bygenerated the stand Additional changes on indicators : 62 Figure Figure

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However, both modelling studies (Kohler et al. 2009, van der Vooren & Brouillat 2013), though not similar in their methods and scope, still offer results similar to the ones obtained by the method that has been introduced in this thesis. In comparison to these, though, the here presented approach offers a way to constrain the system before the discussion itself and therefore a simpler model can be created. Additionally, a tool is provided here that allows the assessment of policy options with respect to changed consumer preferences and vice versa. The approach also allows a simple adjustment of the tested vehicle technologies over time. Hence it could be tested in a simple way how the potential improvement of one technology in comparison to another – like for instance a disruptive improvement in BEV range – would impact the result of the diffusion. However, the most important aspect is that this approach offers a way to test policy making with regards to a transition pathway that reflects the goals and targets of the policy makers.

However, there are some limitations to the approach that has been taken here. First of all it strongly depends on how the prices of the vehicles will develop over time. There are a vast number of studies that are available on the future of these vehicles. Though there could be differences in the results of this simulation depending on the various predictions of these studies, the impact should be small as the vehicle drive train costs and their specification should be similar among these various studies – the relative numbers should be still the same between the various drive trains.

Furthermore in this model the world automotive industry is described exogenously. It does not therefore provide any constraints with regard to the speed of setting up new manufacturing capacities that would provide the demanded vehicle types, depending on the policies or consumer preferences. Also required investments into production capacities are not taken into account here. In reality, governments will try to support technologies if they do not develop as expected. However, this case mainly looks at the role of the customer level while the next chapter has a focus on the industry where these questions are addressed as well.

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7.3 EXPLORING POLICIES THAT CAN HELP THE UK REACH ITS

INDUSTRIAL GOALS

While Chapter 7.2 has assessed whether the measures that have been introduced by the government and the authorities are supporting the environmental policy targets, this chapter aims to assess which (financial) measures are more efficient in achieving the desired industrial transition outcomes – hence, how can the UK reach economic or industrial development policy targets – the creation of a local industry that can satisfy the rising demand in components that are needed for the electrification of vehicles. To do so the methodology that has been presented in Chapter 6 is applied again.

7.3.1 Definition of the socio-technical system

The relevant socio-technical system has already been described in Chapter 4.2.2.1 (Mazur et al. 2015). It is dominated by combustion vehicles that contribute to CO2 emissions, an automotive industry regime that provides these vehicles and an infrastructure that is providing the necessary fuel. While the automotive industry is not owned anymore by the UK most of its suppliers still are.

7.3.2 Definition of future vision for the socio-technical system

The vision for the UK is extensively described in Chapter 4.2.2.3. This includes also industrial. According to the UK government (Chapter 4.2.2.1) the goal is to establish and grow its local automotive industry. While this also includes the manufacturing of its foreign local car manufacturers it mainly aims on the development and empowerment of its local indigenous suppliers.

7.3.3 Identification of compatible pathway

As described in Chapter 4.2.3.1, a compatible pathway that can link the current state of the system with the desired future one is the reconfiguration pathway. This implies that the current setup of the regime (mainly automotive industry) stays stable while the suppliers of the regime are replaced by new niche ones. This means that the aspects mainly observed

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are the suppliers of vehicle technology, namely of the power train technology, while the suppliers of the glider15 technologies should stay the same.

7.3.4 Discussion of compatible policies

As outlined in Chapter 4.2.4.1 there are a number of compatible policy measures. With regard to the local automotive supplier industry they include the support through subsidizing industry R&D projects. However, while this work has outlined a number of compatible policies it is unclear so far which ones are more effective in reaching the here outlined targets. Therefore the next steps contribute towards the simulation based analysis of the policies in order to compare the different policies as well as to quantify the necessary extent of these.

7.3.5 Identification of the goal parameters that are specified by the policy targets

The UK government has announced two major goals: a 100% carbon reduction for transport until 2050 and the development of the local automotive industry in the framework of a transition towards sustainable transport. While Chapter 7.2 concentrates on environmental targets this chapters focuses on the industrial dimension. The industrial policy target of developing a local automotive industry can be best described and quantified through the size of the automotive industry in the UK. Industry taxes could play a role here as well but due to simplicity the focus is put on the turnover as it is a simple mean to represent the industry’s size.

7.3.6 Industrial target: definition of the model boundaries

The following chapters will present the model and simulation for this industrial target. For the industrial goal it is the size of the automotive supplier industry that needs to be taken into account as this is the sector that experiences a transformation during a reconfiguration pathway.

15 The glider describes all components of a car without the ones that are part of the propulsion system or drive train. Typically these components (such as frame, interior, body, etc.) stay the same for each drive train technology. 198

These suppliers, that do already exist in the UK and that are supported by the UK government, will provide the power train technologies (without batteries) for alternative vehicles such as PHEVs, BEVs or FCEVs.

This means it is necessary to describe with the help of the simulation how such an industry might develop during the (exogenous) uptake of these alternative technologies and how this uptake can be supported by policy making. This uptake will depend on how the sector is performing with regard to the competition. Here the price of the offered product is used as a proxy as the power electronics technology for electric vehicles is already in a mature state.

Literature (AEA 2012b, Cambridge Econometrics and Ricardo-AEA 2013, Contestabile et al. 2011, Douglas & Stewart 2011, Jardot et al. 2010, McKinsey & Company 2010, Thomas Schlick & Kramer 2011) has outlined that this price depends on a number of aspects such as learning effects and economies of scale. These depend on research as well as on the production capacity and production occupancy rates, which depend on the sales of the products. This leads to a feedback loop whose dynamics will be explored in the next steps.

The structure of the model will be described later on in Chapter 7.3.9.

To summarize, a model that will look into how the automotive supplier industry could develop in a world where alternative vehicles are taking up. This will be compared to the existing regime supplier industry namely the manufacturers of engines that produce 3 million engines every single year in the UK. This leads to the modelling of

. Automotive supplier industry of Power Train Electronics with the influence of R&D and production capacity (provision of Power Trains) . Automotive supplier industry of Engines (provision of Engines) . Automotive manufacturers (provision of different vehicle types creating demand for the different power/drive trains)

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Create demand for type of power trains

Automotive suppliers

Automotive manufacturers Turn over

Industrial growth

Figure 63: Illustration of model structure for exploration of policies for industrial targets in the UK

7.3.7 Industrial target: Identification of a pathway for the discussed sub-transition that satisfies the policy goal and links the policy vision with the current state

In the Chapter 4 where the case was discussed in a qualitative manner it has been outlined that a reconfiguration pathway could satisfy UK policy targets (environmental and industrial ones). This will be pursued further in the here presented model. The reconfiguration pathway describes a transition where the main regime players (here the automotive manufacturers) sustains the role while their suppliers get replaced by niche actors. The transition to a world where cars are electrified means that the power train technology changes while the basic platform (the so called glider) remains broadly the same. This implies that the existing engine suppliers will face pressures in demand while for suppliers of electric power train technologies such as electric motors new opportunities will arise. This is well described by a reconfiguration pathway (see Chapter 3.1.3).

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7.3.8 Industrial target: Choice of exogenous and endogenous actors

The success of the supplier industry and hence the industrial target depends on how its product performs in comparison to the global market. The price itself will mainly depend on the learning effects, R&D and economies of scale within the industry that for themselves depend on a set of factors such as funding and occupancy of capacities. Furthermore the size depends on the total potential demand that is created by the automotive sector. These aspects have to be described in the System Dynamics model, though it is to decide whether in an endogenous or exogenous manner. At this stage the components to be covered by the models are the automotive supplier industry and the automotive manufacturers that create the demand.

In the next steps it is outlined and justified how extensively the various components are being modelled bearing in mind the trade-off between simplicity and completeness.

7.3.8.1 The automotive manufacturing industry (exogenous)

As in Chapter 7.2.8.1 it is assumed for this modelling case that the global automotive manufacturer industry will be described in an exogenous way; especially as in the reconfiguration pathway it still stays empowered. Furthermore the local UK automotive manufacturing sector only plays a minor role in comparison to the automotive world’s industry. This allows us to use and to test a variety of available scenarios (e.g. (McKinsey & Company 2010)) that outline possible future diffusion scenarios for the different vehicle types as well as reference prices for the respective drive trains.

7.3.8.2 The automotive supplier industry (endogenous)

This is the main part of the model as the reconfiguration pathway is described through an uptake of the niche suppliers that become part of the future niche. The uptake is determined by the (financial) competitiveness of the product which depends on learning and scale effects as well as the introduced policies. The sector will be described as a whole, especially as in the UK it is geographically clustered around the Midlands. This will also

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remove the need to model spill-over effects that play an important role as the sector is modelled as a whole (simplification).

For comparison a lumped model of the automotive engine industry will be described as well.

7.3.9 Industrial target: The System Dynamics Model

In this chapter the model with its equations and input parameters is presented. The purpose of the model is to simulate the development of the supplier industry and especially its production capacity and size, measured in turn-over based upon sales.

Once a realistic baseline case is created additional policy parameters will be introduced that are then explored to determine how the uptake of the electric power train industry and the decline of the engine industry respond with regard to these policies.

After several iterations of explorative modelling (see Chapter 3.3.1) a suitable model was obtained; its structure outlined in Figure 64.

It can be seen that there is one major feedback loop between the Sales and the products’ price (or production cost) that is driven by learning effects R&D and capacity. However, there are also further exogenous factors such as the specification of the vehicle (Automotive industry) that define the size of the potential market.

Electric power train suppliers

R&D R&D Sales of power (accumulated) trains Automotive manufacturers

Production vehicle price, range, Demand charging/fuelling duration (ICE, PHEV, BEV, FCEV) Learning effects

Market share of Production local industry Capacity total demand for electric power trains Price performance of Electric Power trains Occupancy rate

Figure 64: Simplified illustration of the model and its components (UK industrial targets)

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In the following chapters the model itself, including all equations, variables as well as exogenous constants is presented. The data set itself will be introduced at a later stage (Chapter 7.3.10).

7.3.9.1 The automotive manufacturers industry

This part of the model determines exogenously the demand for engines and electric power trains from the UK industry. As described in Chapter 7.3.8 the automotive industry will be modelled in an exogenous manner as the direct size as well as direct influence of the UK government on it, are both limited. To simplify the modelling the current historical market sizes are taken as boundaries. For the engine industry the current annual output is taken as the starting value and which is then decreased with the lower penetration of ICEVs and PHEVs that are replaced gradually by BEVs (or FCEVs).

Similar for the demand for electric power trains - but in this case the historical amount of vehicles produced in the UK (currently around 1.6 mil per year) is taken as reference. With a rising penetration of hybrid, electric and fuel cell vehicles an increasing share of these vehicles produced in the UK will require an electric power train. Hence, in this study the export of the technology beyond UK’s borders is not taken into account yet (simplification).

How the actual shares of the various vehicle technologies - ICEV, HEV, BEV and PHEV – develop is taken from studies that provide future projections (e.g. (McKinsey & Company 2010)). Figure 65 illustrates the model for the exogenous automotive manufacturers that provides the total demand for engines and electric power trains.

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historical demand for engines

share of ICEVs Total demand ICEPowTrain

total share of ElectricPowerTrain PHEVs demand from PHEV

total number of vehicles produced in the UK

Total share of BEVs ElectricPowerTrain (and FCEVs) demand from BEV

Figure 65: Illustration of exogenous model for automotive manufacturer industry

7.3.9.2 The automotive electric power train supplier industry

The central phenomenon that is to be described in the reconfiguration pathway is the replacement of the existing automotive engine suppliers through power train suppliers. While the model describes the decline of the engine suppliers in a lumped manner, it does go deeper into the description of the electric power train suppliers as the aim is to explore the effects of policy making on this industry branch and its possible uptake.

In this model it is assumed that the market penetration of this power train technology mainly depends on the price and therefore the cost of one unit. The costs per unit are influenced by four components in this model: (1) Basic costs after learning effects, (2) economies-of-scale depending on production capacity, (3) R&D cost per unit and (4) capacity investment per unit produced. After several iterations of explorative modelling (see Chapter 3.3.1) this combination had proven to be suitable to describe a cost pathway that

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fits well with expected ones. The Cost includes the total cost of the power train without batteries:

퐶표푠푡퐸푙푒푐푃표푤푒푟푇푟푎𝑖푛 = +퐿푒푎푟푛𝑖푛푔퐶푢푟푣푒퐸푙푒푐푃표푤푒푟푇푟푎𝑖푛(퐶푢푚푢푙푎푡푒푑 푃푟표푑푢푐푡𝑖표푛, 푅&퐷) × 퐸푐표푛표푚𝑖푒푠푂푓푆푐푎푙푒퐸푓푓푒푐푡 [7.18] +퐶표푠푡푂푓푅&퐷푝푒푟푈푛𝑖푡푃푟표푑푢푐푒푑 +퐶푎푝푎푐𝑖푡푦퐼푛푣푒푠푡푚푒푛푡푃푒푟푈푛𝑖푡푃푟표푑푢푐푒푑

Based on (Jamasb 2007, Kettner et al. 2008, Pan & Köhler 2007, Wiesenthal et al. 2012) a two factor learning curve is applied that includes Learning-by-Doing and Learning-by- research. Learning-by-doing describes the decrease in cost depending on the cumulativeProduction, while learning-by-Research depends on the cumulativeR&D expenditure. The variable a describes the initial cost of the first unit while α and β describe the elasticity of the learning-by-doing and learning-by-research:

−훼 −훽 퐿푒푎푟푛𝑖푛푔퐶푢푟푣푒퐸푙푒푐푃표푤푒푟푇푟푎𝑖푛 = 푎 × 푐푢푚푢푙푎푡𝑖푣푒푂푢푡푝푢푡 × 푐푢푚푢푙푎푡𝑖푣푒푅&퐷 [7.19]

Figure 66: Sub-model for the determination of the Learning Curve for UK Electric Power Train Industry

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The EconomiesOfScaleEffect describes the effect of the expansion of the production capacity as with rising capacity certain costs do not rise proportionally:

푂푢푡푝푢푡퐶푎푝푎푐𝑖푡푦 −훾 퐸푐표푛표푚𝑖푒푠푂푓푆푐푎푙푒퐸푓푓푒푐푡 = ( ) [7.20] 퐼푛𝑖푡𝑖푎푙푂푢푡푝푢푡퐶푎푝푎푐𝑖푡푦

The parameter γ describes the elasticity of the production capacity and is derived from literature (see 7.3.10 for values). While the equation normally features the initial cost as well, it has been left out at this point as it already features as the parameter a in equation 7.20.

Additionally to the output cost the model also includes the cost of R&D and of the installation of new capacity. To evaluate their effect on the performance of the power train sector these are included into the cost of each unit produced (equivalent to Sales).

푐푢푟푟푒푛푡 푅&퐷 퐶표푠푡푂푓푅&퐷푝푒푟푈푛𝑖푡푃푟표푑푢푐푒푑 = [7.21] 푆푎푙푒푠

푎푛푛푢푎푙 푐푎푝푎푐𝑖푡푦 𝑖푛푣푒푠푡푚푒푛푡 푐표푠푡 퐶푎푝푎푐𝑖푡푦퐼푛푣푒푠푡푚푒푛푡푃푒푟푈푛𝑖푡푃푟표푑푢푐푒푑 = [7.22] 푆푎푙푒푠

The accumulatedOutput is the sum of the production of each year. The production is determined by the Sales. The Sales are determined by the Demand, though they are limited by the OutputCapacity:

푆푎푙푒푠 ≤ 푃푟표푑푢푐푡𝑖표푛퐶푎푝푎푐𝑖푡푦 [7.23]

The Demand depends on the MarketShare of the Power Electronics Suppliers in the UK. This MarketShare is determined by a polynomial multi logit choice function (see Chapter 7.2.9.1) and determines how the market share is spread between the local suppliers and the world:

푒휇 푟푒푙퐸푙푒푐푃표푤푇푟푎𝑖푛퐶표푠푡푈퐾 푀푎푟푘푒푡푆ℎ푎푟푒퐸푙푒푐푃표푤푇푟푎𝑖푛 = [7.24] 푒휇 푟푒푙퐸푙푒푐푃표푤푇푟푎𝑖푛퐶표푠푡 + 푒휇 푟푒푙퐸푙푒푐푃표푤푇푟푎𝑖푛퐶표푠푡푤표푟푙푑

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The MarketShare of the UK industry is determined by the price performance of the UK industry and the world. It also depends on the scale factor µ that has been calibrated to describe two different cases for this study. The cost of the technology provided by the world and the UK are compared and normalized before being put into the equation. The relative values are determined by the division of the minimal one (cheapest one) by the price whose relative value is to be determined. This means that the lowest price takes the value 1 while the other one a value between 0 and 1. The costs for the world are provided through exogenous variables (see Chapter 7.3.10 for values).

The influence of the Economies-of-Scale factor depends on the OutputCapacity of the UK power train industry that is modelled here as a stock. This stock is determined by the variable new capacity that can take positive as well as negative values.

푑(푛푒푤 푐푎푝푎푐𝑖푡푦) 푂푢푡푝푢푡퐶푎푝푎푐𝑖푡푦 = [7.25] 푑푡

The variable new capacity is determined by the difference of potential Demand and the current installed OutputCapacity - with an assumed delay of 1 year:

푛푒푤 푐푎푝푎푐𝑖푡푦 = 퐷푒푚푎푛푑 − 푂푢푡푝푢푡퐶푎푝푎푐𝑖푡푦 [7.26]

New capacity leads to an increase of capacity investment cost. This capacity investment cost is spread over the amortisation time of the production assets and directly feeds into the final Cost per unit of the UK electric power trains.

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Figure 67: Illustration of OutputCapacity and the Investment cost stocks

The cumulativeR&D is determined by the currentR&D that is being spent annually. This depends on the annual Income (or annual turnover) and an industry specific percentage of R&D per income. For simplicity the income is determined by the multiplication of the total Sales with the Cost of each unit sold.

The size of the industry is determined by the total output as well as by the turnover. Only using the turnover might lead to misleading results as low unit cost directly affect the turnover in the model.

As outlined in Chapter 7.3.8 the traditional engine supplier industry has been modelled for comparison in a lumped manner to have the expected decline of this industry as a reference for comparison (cf. Figure 68).

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Figure 68: Lumped model of engine supplier industry

The model includes the development of the OutputCapacity and the turnover of the engine industry. The turnover is used for comparison purposes and is determined by the expected cost of the combustion drive trains (that is expected to increase over time as emission regulations become stricter) and the falling output over time.

7.3.9.3 The policy options

As outlined in Chapter 5 the influence on the type of technology the industry focuses on is limited. Therefore the focus here is put upon the support of the technology that the industry has already decided upon – the electric power train. The purpose is to test what financial policy is more suitable to achieve a robust development of the electric power train industry as well as how money can be used in an efficient manner.

In the model the cost performance of the locally produced electric power trains in comparison to the world play an important role. This is directly influenced by learning effects that depend on R&D or the production capacity. Hence, as a result the simulation will be used to test the effects of financial support for R&D and manufacturing capacity will be tested. Figure 69 illustrates the implementation of the measures for which the period as well as amount of annual subsidy can be set.

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Policies that are aiming for collaborations or spill-over effects have not been tested here as the whole sector as a whole is observed. The effects of collaborations are therefore covered by the R&D subsidy variable and the specific learning rates for the sector.

Figure 69: Input parameters (R&D and production capacity subsidies) for policy options for industrial case

7.3.10 Industrial target: Scenario building for exogenous parameters

In this chapter the exogenous parameters of the simulation are presented.

For the determination of the demand for IC and Electric powertrains two start values are used as a basis. For the engine the currently produced amount of 2,600,000 engines is used (SMMT 2012). This value decreases in the simulation with the percentage of ICEVs/PHEVs being sold/built world-wide. The amount of Electric Power trains is determined through the current amount of locally produced vehicles in the UK (1,600,000 in 2014) and the goal of the supplier industry to source at least 50% of their components locally (Automotive Council UK 2011). Hence with the (exogenously) rising share of PHEVs and BEVs/FCEVS the amount of electric power trains is moving towards 1,600,000. The change in the vehicle drive train shares can be seen in Table 23.

Table 23: Vehicle type penetration assumption (based upon (McKinsey & Company 2010)) in % 2015 2020 2030 2040 2050 ICEV 98 96 60 20 4 PHEV 0.01 2 12 30 35 BEV/FCEV 0.01 2 28 50 61

The expected diffusion of the different vehicle type that has been taken from McKinsey & Company (2010) goes along with expected prices for the different power train technologies.

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In order to assess the behaviour of the local supplier industry with regard to these potential diffusion scenarios, the model uses the expected prices as a benchmark for the industry’s performance. Table 24 illustrates the cost data for the two main power train systems that are being examined – engines and electric power trains. The electric power train, though, does not include any battery cost, more it focuses on the power electronics, including electric motors. This reflects well the current developments in the UK where companies such as Ashwoods, Yasa, Frazer Nash or Evo (to name a few) are developing and building these components for the UK automotive market. Some of these companies have sparked interest as they have been acquired recently by bigger players.

Table 24: Reference price of the different vehicle power trains (based upon (McKinsey & Company 2010)) in % 2015 2020 2030 2040 2050 IC based 4000 4000 4000 4000 4000 xEV based 5700 3931 interpolated interpolated 2077

Table 25: Exogenous constant parameters Electric power train industry Name of variable Value Unit Comment Based upon (McKinsey & Company Basic cost of ElecPowTrain 21,000 2010) Learning by Research rate for Based upon (Jamasb 2007) for 4.9 % ElecPowTrain “Emerging technologies” Learning by Doing rate for Based upon (Jamasb 2007) for 1 % ElecPowTrain “Emerging technologies” R&D share in industry 4.5 % Based upon (AEA 2012a) page 110 €/1 unit of Based upon (Continental 2010) and Capacity Investment cost 250 production discussion with automotive experts capacity Useful time according to UK HM Revenue and Customs CA23720 - Amortisation length for assets 25 Years Plant & Machinery Allowances (PMA): Long-life assets: Meanings and definitions Compare value provided by Ashwoods for one motor. Initial R&D value 7,000,000 € Calibrated to bring down cost to current market value. Value calculated based upon (Jardot et al. 2010). According to a study on the suppliers producing Economies of scale factor a - 0.14 electric motors conducted by (Jardot et al. 2010) a 5x increase in the output capacity led to a price drop of 20% Value provided by UK based Initial output capacity 40,000 units automotive expert and own estimates

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7.3.11 Industrial target: Calibration and model testing of base case scenario

The model presented here has been tested according to the procedure described in Chapter 3.3.1, including extreme value tests and dimensional consistency test. Due to brevity this will be not discussed here.

The market share is one of the main determinants of the model’s dynamics. Here a special emphasis has to be put on the scaling factor that describes how the price performance is evaluated. As it is not clear how the industry makes its choices, and due to time constraints, at this point of the modelling process two cases will be tested that have been given exemplary behaviours. For the first case, a scale factor has been chosen that represents behaviour where the market is very price elastic while for the second case the market is less price elastic. These two cases have been designed by the author to describe two possible extreme behaviours of the supplier market while still being realistic. In more detail, the scale factor has been set in such a way that the following two scenarios are given:

. Scale factor of 11: This reflects a market which is very price elastic. In the case where the world price of electric drive trains and the price of the local UK supplier industry is equal equation 7.25 results in a market share of 50%. However, if the actor’s power electronics market price is 20% higher than the competitors’ (world’s) one, the actor will have only 10% of market share, reflecting a very elastic market. . Scale factor of 2.05: This reflects a market which is much less elastic to price changes. In such a case a 20% price increase leads to a market share of still 40%.

For both cases it has been tested whether they can describe the common reference mode (see Chapter 3.3.1). For that this specific study this means that it has to be checked whether the model can simulate a scenario where the local suppliers can succeed after the subsidies have been taken away again. To do so, firstly, the base case has been modelled and then, in a second step, a subsidy for R&D or production capacity (500 million € in each case for 5 years from 2015 until 2019) has been added.

In the case of a high price elasticity (scale factor in equation 7.25 is set to 11), the base case without any policies leads to a failure of the sector in terms of market share. However, there

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are policy settings that lead to a preservation of the market share that is then translated into a growing industrial sector Figure 70.

Market Share of the Local Supplier Industry 1 3 3 3 3 0.75 3 3 3 2 2 3 2 2 2 3 2 2 2 3 2 2 2 3 3 2 0.5 2 2 3 3 21 1 3 0.25 1

1 1 1 1 1 1 1 0 1 1 1 1 1 1 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) No subsidiesOutput1 1 Capacity1 1 1of the1 Local1 1 Supplier1 1 1Industry1 1 1 1 500m annual R&D subsidy 2015-19 2 2 2 2 2 2 2 2 2 2 2 500m1 M annual manufacturing capacity subsidy 2015-19 3 3 3 3 3 3 3 3 2 2 3 3 2 3 750,000 3 2

3 500,000 3 3 2 3 2 2 250,000 3 2 2 3 2 0 21 3 1 2 31 2 3 1 2 13 1 1 1 1 1 1 1 1 1 1 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) No subsidies 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 500m annual R&D subsidy 2015-19 2 2 2 2 2 2 2 2 2 2 2 500m annual manufacturing capacity subsidy 2015-19 3 3 3 3 3 3 3 3

Figure 70: Market share and output capacity in reference mode test for a scale factor of 11 (high price elasticity). Top: Market share. Bottom: Output capacity in the industry.

The reason for these results can be well expressed by the price of the local industry compared to the (exogenous) price of the world suppliers, as shown in Figure 71. The peak in the R&D case is caused by the cost competitiveness that is caused in the first years through savings as the R&D costs are covered by the subsidies. The moment where the

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grant finishes the price of one unit produced rises as the R&D cost are not covered anymore through the subsidy.

Comparison of cost 6,000 2 2 2 2 no policy making 2 2 2 2 2 2 2 4,500 2 2 2 2 1

3,000

1 1,500

0 Comparison of cost 2015 2020 2025 2030 2035 2040 2045 2050 6,000 Time (Year) Reference cost (McKinsey) 1 1 1 1 1 1 1 1 1 1 1 UK supplier cost 2 2 2 2 with2 2R&D2 subsidy2 2 2 2 2

4,500 2 1 2 2 2 2 2 3,000 2 2 2 2 2 2 2 2 2 1 1,500

0 2015 2020 2025Comparison2030 of2035 cost 2040 2045 2050 6,000 Time (Year) Reference cost (McKinsey) 1 1 1 1 1 1 1 1 1 1 1 UK supplier2 cost 2 2 2 with2 production2 2 2 capacity2 2 subsidy2 2 2 4,500 1

2 2 2 2 3,000 2 2 2 2 2 2 2 2 2 2 1 1,500

0 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Reference cost (McKinsey) 1 1 1 1 1 1 1 1 1 1 1 UK supplier cost 2 2 2 2 2 2 2 2 2 2 2 2

Figure 71: Price of local industry in comparison to expected world price in reference mode depending on policy making (scale factor 11)

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A similar but much stronger effect can be observed through the production capacity grant that leads to an even higher peak in market share. However in comparison to the R&D case, in the long-term the market share declines much faster without subsidy. The effects of learning-by-research are more favourable in the long-term. Where the peaks are can be well illustrated by the UK supplier and the world prices (cf. Figure 71). Also one can see that the phasing out of the subsidies leads to significant cost increases; few years after the subsidies are phased out.

Furthermore it can be seen that from around the year 2025 the cost are falling in the case of the R&D subsidy as well as in the no subsidy case a little faster. This can be explained due to a global increase in the demand for electric power trains that furthermore increase learning- by-doing effects.

In the case of a low price elasticity (Figure 72) the local industry has a more stable market share. Due to this, an expected uptake of hybrid and electric vehicles and therefore increased demand in electric power trains is directly illustrated in the growth of the local industry, even in the base case.

Hence, though there is less uncertainty in the result, in comparison to the case of a flexible market, the maximum capacity reached is lower (compare outputs in Figure 70 and Figure 72).

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Market Share of the Local Supplier Industry 1

0.75 3 3 3 3 3 2 2 3 2 2 3 2 2 2 3 3 32 2 2 0.5 3 2 2 3 2 21 1 3 3 2 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1

0.25

0 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) No subsidiesOutput1 1 Capacity1 1 of1 the1 Local1 1 Supplier1 1 1Industry1 1 1 1 500m annual R&D subsidy 2015-19 2 2 2 2 2 2 2 2 2 2 2 800,000500m annual manufacturing capacity subsidy 2015-19 3 3 3 3 3 3 3 3

2 3 2 3 3 600,000 2 1 1 1 3 2 1

3 400,000 3 2 3 1 2 1 3 2 1 200,000 2 1 3 2 1 3 1 2 0 21 3 1 2 31 2 3 1 2 13 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) No subsidies 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 500m annual R&D subsidy 2015-19 2 2 2 2 2 2 2 2 2 2 2 500m annual manufacturing capacity subsidy 2015-19 3 3 3 3 3 3 3 3

Figure 72: Market share and output capacity in reference mode test for a scale factor of 2.05 (low price elasticity). Top: Market share. Bottom: Output capacity in the industry.

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Comparison of cost 6,000 2 2 no policy making 2 2 2 4,500 2 1 2 2 2 2 3,000 2 2 2 2 2

1 1,500

0 2015 2020 2025Comparison2030 of2035 cost 2040 2045 2050 6,000 Time (Year) Reference cost (McKinsey) 1 1 1with1 R&D1 subsidy1 1 1 1 1 1 UK supplier cost 2 2 2 2 2 2 2 2 2 2 2 2

4,500 2 1 2 2 2 2 2 3,000 2 2 2 2 2 2 2 2 2 1 1,500

0 2015 2020 2025Comparison2030 of2035 cost 2040 2045 2050 6,000 Time (Year) Reference cost (McKinsey) 1 1with1 production1 1 capacity1 1 1subsidy1 1 1 UK supplier2 cost 2 2 2 2 2 2 2 2 2 2 2 2 4,500 1

2 2 2 3,000 2 2 2 2 2 2 2 2 2 2 2 1 1,500

0 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) Reference cost (McKinsey) 1 1 1 1 1 1 1 1 1 1 1 UK supplier cost 2 2 2 2 2 2 2 2 2 2 2 2 Figure 73: Price of local industry in comparison to expected world price in reference mode depending on policy making (scale factor 2.05)

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Furthermore, Figure 73 shows that the price that is achieved by the local industry can be maintained more continuous than in comparison to the flexible market (see Figure 71 for comparison). In general, locally the same phenomena as in the first case can be observed.

With regard to the test the model and its dynamics shows behaviour that does reflect Sterman and Strubens reference mode check (see 3.2). This is especially given for the case where the price is elastic (scale factor 11) where a ‘fail’ case can be turned through the application of time limited policy support into a success case.

7.3.12 Industrial target: Simulation and assessment of different policy options

In this chapter the insights that have been obtained during the modelling process and the simulation stage are discussed. Some of that draws upon the initial insights that have been obtained in Chapter 7.3.11 where during the calibration process the effects of a highly elastic in comparison to un-elastic market have been outlined.

To keep the discussion brief at this point the results of the calibration process that illustrate realistic policies are being discussed. The focus is put on the support of R&D through subsidies and the support of production capacity through subsidies. The UK government has recently introduced a number of similar policies. One example is direct funding through the Technology Assessment Board and the Alternative Propulsion Centre for R&D and the subsidy for Nissan’s Leaf production plant in Sunderland. Based upon that, a simple evaluation of the utilization of an annual €500 million subsidy budget (spread over 5 years) has been conducted (cf. Chapter 7.3.11).

From the previous chapter it can be seen that both the R&D and the production investment lead to a higher market share and therefore more production capacity in the UK supplier sector. This result is robust for a market share allocation that is highly or little price elastic. However, it can be seen that the investment into R&D leads in the long-term to a better performance and bigger size of the industry.

This can be explained by the fact that the R&D subsidy goes directly into the R&D stock that leads to a better cost performance. While the capacity investment also decreases the cost of the product and therefore the sales, it has less of an effect in the long-run – it has less effect

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on future produced units of the product, while the gains achieved by the R&D have also effect on outputs in the future. This effect cannot be reversed even through the higher sales at the beginning and therefore higher R&D expenditures of the industry (4.5% of turnover into R&D). The same goes for the increase of the price performance through learning-by- doing (cumulative production).

Hence, based on the simulations results that have been outlined above it can be concluded that the investment into R&D is more efficient in the long-term than the provision of production capacity. However, this is only the case if the R&D and the production connected to it actually also stays within the country.

Furthermore, based on the results, it can be concluded that the necessity of any support strongly depends on the preferences of the industry. If the price difference for this technology plays a more important role, then subsidies are necessary in order to compete. In the case where the price is less important the natural growth and improvement of the industry and the sheer size of the demand is sufficient to create a local industry in the UK.

However, the question is whether this industry will be able to replace the gap that might possibly be created by the UK engine production industry.

Figure 74 illustrates the simulation outcomes with regard to the two industry sizes. While the engine industry is shrinking with a lower penetration of ICEVs and just being ‘kept alive’ through the existence of engine demand from PHEVs, the electric power suppliers are not able to replace this loss entirely. It has to be mentioned at this point though that in this simulation it has been assumed that the suppliers only supply the local UK market.16

16 It has to be mentioned at this point that the potential improvement of the competitiveness of the local industry might not only lead to better domestic sales but could also boost exports. On the other hand, a high international market share would mean that the world’s product performance would be affected by the UK industry in a much stronger way which could counter-affect the result. Such a feedback loop could be discussed in further studies. 219

Turnover in € 11 B 1 1 1 1 1 8.25 B 1 1 1 1 1 5.5 B 1 1 1 1 1

2.75 B

2 2 2 2 2 2 2 2 2 0 2 2 2 2 2 2 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICE Power train 1 1 Production1 capacitiesElectric Power Train 2 2 4 M

3 M

1 1 1 1 1 1 2 M 1 1 1 1 1 1 1 1 1 M 1 1

2 2 2 2 2 2 2 2 2 0 2 2 2 2 2 2 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICE Power train 1 1 1 Electric Power train 2 2

Figure 74: Turn over and production capacities for ICE and Electric power train supplier industries (2.05 with €500 mln R&D subsidy for 2015-19)

This means that in order to replace an expected shrinking of the UK engine manufacturing sector, it is necessary to either increase the electric power train supplier’s local share or support its competitiveness on the European market. Currently most of the vehicles that are sold in Europe are also produced there.

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Adjusting the model to the yearly vehicle production of the EU27 of 14.6 mln vehicles provides an interesting view on the opportunities. The result is that if the UK suppliers were able to capture this market and use the existing production capacities, already the high initial sales would be sufficient to provide significant learning effects as well as economies of scale to drive the competitiveness.

Turnover in € 2 11 B 1 1 1 1 1 2 8.25 B 1 2 1 1 2 1 2 1 5.5 B 1 1 1 2 1 1

2.75 B 2

2 2 2 2 0 2 2015 2020 2025 2030 2035 2040 2045 2050 Time (Year) ICE Power train 1 1 1 Electric Power Train 2 2

Figure 75: Turnover for ICE and electric power train supplier industry (2.05, no subsidies)

However, it has to be mentioned at this point that the model does currently only compare the UK supplier’s price with a price pathway of the world regime. In a case where the UK would capture the whole UK market it would have effect on the global price and there for that would be a feedback loop that would decrease its relative price performance. However, this is also the nature of the model. In the case where the UK would become a global supplier of the technologies the global cost curve would not be exogenous anymore but become endogenous and therefore the effect would be much smaller.

7.3.13 Industrial target: Conclusion

To summarize the results presented here, the necessity of subsidies depends on the price elasticity of the market. The study shows that, if subsidies are necessary then it makes

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economically more sense to invest into R&D as it has a long-term effect. Though it might appear that this follows a pure ‘linear’ model of innovation, the nature of the here present approach ensures that the use of R&D here addressed a systemic barrier, as outlined in a variety of recent work on system innovations (Foxon & Pearson 2008, Loewe & Dominiquini 2006).

Furthermore the demand for electric power trains will not be able to substitute the shrinking engine production, unless the UK suppliers are able to penetrate the European markets. Furthermore significant amounts of capital will be necessary to support the UK local industry: the test of sums bellow €500 million did not achieve successful simulation outcomes for the UK industry.

The importance to focus public expenditure for the support of R&D has been already emphasised in the past (Rodrik 2004). However, it should be abstained from a support of one individual sector, but moreover the support should focus on specific activities of these sectors (Lewis & Wiser 2007, Rodrik 2004). In the case described here this would refer to the investment into the new technologies for electric vehicles instead of just supporting the industry as a whole without any target.

In terms of the model itself there are a number of limitations. First of all it has to be taken into account that the model only partially describes the realistic behaviour of the industry with regards to the choices of the preferred supplier. First, proximity plays a crucial role when the industry chooses its suppliers (Automotive Council UK 2011). Furthermore, the model does not take into account the transaction and transport costs which are created when importing products from abroad. Another point is that due to a lack of data on how the industry chooses their suppliers with regard to cost the model has been created in such a way that it describes a price elastic and not elastic behaviour. Though it covers two possible cases of behaviour, future work will look into a better description of this choice model. Still, the outcomes of the model can be still described as robust as in both cases the model responded in a similar manner.

With regards to research, this work offers a novel approach with first insights on whether investment into R&D or investment into manufacturing capacities is more suitable to reach industrial targets.

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8 CONCLUSIONS

“Because a fact seems strange to you, you conclude that it is not one. ... All science, however, commences by being strange. Science is successive. It goes from one wonder to another. It mounts by a ladder. The science of to-day would seem extravagant to the science of a former time. Ptolemy would believe Newton mad. “

— Victor Hugo

In this Chapter the research questions that have been outlined in Chapter 2 are discussed and answered. Furthermore future research is outlined. This includes possible fields where the here outlined methodologies can be applied to as well as further research on the automotive sector.

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8.1 ANSWERING THE RESEARCH QUESTIONS

In Chapter 2 a set of research questions has been presented. In this Chapter these questions are repeated and answered one by one in order to contribute to the “Assessment of transition policies for the diffusion of electric vehicles” and to answer the main question of this thesis: How can policy measures be designed so as to enable the automotive industry to deliver a transition to electric vehicles that can satisfy both national environmental and industrial competitiveness targets?

In order to answer this, Chapter 4 has applied theories and frameworks from the research on sustainability transitions and the Multi-Level Perspective. By conducting a qualitative analysis of the cases of the UK and Germany I was able to show that there are certain transition (pathways) that are more suitable to achieve the policy maker’s targets. In the case of the UK, where industrial and environmental targets are pursued, a Reconfiguration pathway can satisfy their targets. Such a pathway describes a transition where the existing industrial regime (the automotive manufacturers) is sustained but the supplier are replaced by new ones in the case of the UK these can be new suppliers of electric drive train technologies.

In terms of Germany, industrial targets play a more crucial role with regard to the automobile – more than 5 million jobs depend on its automotive industry with all its manufacturers and suppliers. There a more ‘gentle’ Transformation pathway is more suitable to satisfy the government’s targets.

Also, to a certain extent these pathways are also proposed by past works (Van Bree et al. 2010) that followed a similar approach and that mainly outline transformation or reconfiguration pathways for the change of the automotive system, though they only look at environmental targets, while the here presented study also takes into account the industrial dimensions.

With such a knowledge policy makers can assess whether the measures that they have introduced so far are actually suitable in order to achieve their targets.

In order to obtain these results (and to answer the sub-question 1: “What kinds of transitions are suitable to achieve both environmental and industrial targets?”) I have

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developed a methodology that allows the identification of suitable pathways that can satisfy policy makers’ targets. But furthermore the methodology that has been presented in Chapter 4 also allows policies to be discussed that are actually compatible with the targets and hence allows answering the question “What policies are capable of supporting the automotive industry in delivering a specific transitions pathway?” – even when only in a narrative and qualitative manor – in the first place.

I show in Chapter 4 that the currently applied policies are suitable to satisfy the targets that the UK and German governments have outlined. However, while I can use these methodologies to conclude that the policies are supporting the targets, I cannot say whether they will be successful. Though, it can be concluded that the policies are at least not contra productive. I can also conclude that “There are policies that are more appropriate for certain transition types” (Hypothesis 1).

In both cases, the existing automotive industry plays a crucial role in moving towards a future where the policy makers’ targets are achieved. Due to this fact in Chapter 5 I have analysed how the automotive industry behaves. For this a study of the German industry has been conducted, as in this country there are 3 independent manufacturers that had been all affected by the same global, EU and national policies and pressures and hence offers some comparability.

I showed that though policy makers have significant impact on the automotive industry they do not have any impact on the type of solutions the industry comes up with in order to respond to policies and external pressures. Stricter regulations have pushed the industry to work on low emission technologies. However, these policies as well as financial incentives were not able to direct the manufacturers to one specific solution or choice of one type of solution. Although all three manufacturers are in the same environment they all came up with different technology solutions in order to deal with the same problem and respond to the same pressures.

With this study I addressed the question “How does the automotive industry strategically respond to government policy aiming to influence technology choices?”

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The findings from the study also indicate that policy makers’ financial incentives with the purpose of influencing technology choices of the industry are not suitable as the industry does not make its decisions dependant on these incentives. On the other hand, this means that policy makers do not have to pick between a set of possible technologies or pick winners. Instead, as the industry has already done its choices on its own, it implies that policy makers should use their financial means to support these choices allowing the industry to become more competitive in these domains. R&D subsidies or the support of production capacities can play a crucial role here – which is also well reflected in literature in general (Lewis & Wiser 2007, Rodrik 2004). Hence I can conclude that “The automotive industry adapts their technology choices only to certain pressures and incentives within the socio-technical system. Hence there are only certain policies that have influence” (Hypothesis 2).

While Chapter 5 also partly addresses the question where policy makers should spend their budget to support transitions for the industrial dimension this is also done for the environmental dimension in Chapter 4. In terms of achieving decarbonisation targets or in terms of the market diffusion of electric cars, taxation, purchase grants and infrastructure subsidies can be suitable means. However, this only discusses the possible types of financial policies. In Chapter 7 the allocation of financial resources between the different resources is discussed. For this I have developed a novel assessment approach that combines the strengths of System Dynamics with the strengths of the Multi-Level Perspective that further contributed to the third sub-question: “What policies are capable of supporting the automotive industry in delivering a specific transitions pathway?”

As a result, I can show in Chapter 7.2 that through the help of financial incentives the diffusion of low emission vehicle technologies such as BEVs and FCEVs can be achieved. However, the application of either purchase grants or infrastructure subsidies is not sufficient as the alternative vehicle types have limitations with regard to range (in the case of BEVs) or lack of infrastructure (chicken-and-egg problem for FCEVs for FCEVs). For BEVs, consumers are perceiving (and partly experiencing) limitations in usage patterns, due to their current behaviour. And, in the case of FCEVs, there is a lack in hydrogen infrastructure as well as FCEV vehicles. And even with a high penetration of FCEV vehicles, the economic case for hydrogen refuelling stations is not given. On the other hand such a setting favours

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the diffusion of PHEVs that, if operated mainly in EV mode could contribute significantly to lower direct emissions.

However, in order to achieve a disruptive diffusion of BEVs and FCEVs financial incentives will not be sufficient. To resolve that, the application of measures that change the behavioural patterns and expectations of customers with regard to range and recharging a significant diffusion of BEVs and FCEVs would be necessary. At this point education could play here a very important role in order to achieve the UK’s environmental targets.

With regard to the UK’s industrial targets I show in Chapter 7.3 that investment into R&D is more suitable in the long run than into production capacities. While capacity subsidies can achieve production cost advantages in the short-term, support of R&D has more sustainable effects (see (Lewis & Wiser 2007, Rodrik 2004) for similar insights on R&D). This confirms “Investment into R&D is in the long-term more suitable for the establishing of a local industry than the provision of manufacturing subsidies.” (Hypothesis 4). However, it depends where the industry in the end decides to place its manufacturing – in the UK or abroad. Therefore it is likely that both will be needed.

All in all I can conclude after Chapter 7 that “Policy makers can make the transition to low emission vehicles happen faster and in such a way that industrial goals are still met (jobs, growth, sustaining industry)” (Hypothesis 3).

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8.2 FUTURE RESEARCH AND POTENTIAL FOR FURTHER

APPLICATIONS

This thesis has presented an analysis of policy making for the transition towards electric mobility while reaching environmental and industrial targets. It involved the creation of a set of qualitative and quantitative methodologies that have been applied to the cases of Germany and the UK. In order to make the approaches more robust a further application of these in a variety of fields is necessary. So the methodologies outlined in Chapter 4 and Chapter 6 could be easily applied for other types of transitions and socio-technical systems. This does not limit the approach to technology transitions. The approach could be applied to other types of socio-technical transitions, even going beyond the introduction of new technologies looking at social transitions as well. A simple step would be to combine the models presented in Chapter 7.2 and 7.3 to see how subsiding vehicle purchase could help build up a local industry and vice versa how supporting a local industry could boost sales due to lower prices. Another step would include the application of the approach on further automotive industry cases beyond the UK and Germany. Countries such as the France, the US and Japan that already have automotive industries are of interest here. Furthermore new players like China or Malaysia could offer further cases. Extreme cases would be countries that do not have any automotive industry yet and would be interested in taking advantage of the move towards electric mobility in order to create jobs and prosperity. Furthermore the effects of second hand vehicles could play a role as well, as well as future developments in emerging countries such as China or India.

While the limited set of transition pathways makes the approach very simple, it does limit the extent to which transitions can be discussed as there could be further subtypes. Further research would be necessary into other transition pathways as well as into chains of transition pathways (instead of into a transition that is based upon one dominant transition pathway). Here currently ongoing EU funded projects (such as the EU FP7 Research Projects ARTS "Accelerating and Rescaling Transitions to Sustainability and CRIPS “CReating Innovative Sustainability Pathways”) on transitions might offer insights in terms of transition patterns that could lead to the development of more specific transition pathways typologies.

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To conclude, there are possibilities to influence the socio-technical system around the automobile in order to reach environmental and industrial targets. In order to facilitate this process and to inform policy makers as well as the industry this thesis offers insights as well as methodologies to design and to assess strategies, measures and options to achieve these goals. Now it is up to these actors to take action. At this point I want to conclude with the words of Maria van der Hoeven, Executive Director of the International Energy Agency, shared with us during the London presentation of the Energy Technology Report 2014, where she had outlined possible future scenarios that can help reaching the 2°C goal:

“The world is not short on options, the world is short on actions”

– Maria van der Hoeven, IEA Director (2014)

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