A Time of Unprecedented Change in the Transport System

Total Page:16

File Type:pdf, Size:1020Kb

A Time of Unprecedented Change in the Transport System — History — Governance — Trends A time of — People — Future — Scenarios for 2040 unprecedented — Geography change in the transport system January 2019 The Future of Mobility Preface Transport is critical for the economy. It creates opportunities for growth, generates jobs, and fa- cilitates trade and realises economies of scale. It enhances UK competitiveness by improving con- nectivity across local, regional and national areas. Mobility is central to the whole of society. It allows people to connect with places, and shapes how we live our lives. Social changes in the last twenty years have greatly altered how and why we use the transport system; shifts over the next twenty years will likely be even more significant. Changes such as the growing, ageing population will meet technological advances in electric power, digitalisation and automation. These technologies will bring opportunities, offering fresh innovation to existing needs, as well as radical new approaches. They will also bring challenges, however. Realising the full potential of technology requires us to consider how users’ travel behaviour will respond to it, and how all of society and our economy can benefit. To be truly transformational, we need to view transport as a system: to consider it as a whole. The future of transport needs to balance a wide range of considerations. Capacity has a role to play, but it must be linked to making travel more sustainable overall, be this through lower emissions, less travel or better linking our journeys to housing and work. A focus on people is central to the future of mobility. Understanding how citizens and businesses make decisions and interact with technology provides an opportunity to place the user at the heart of an integrated system. It holds the key to understanding and optimising the acceptance, adoption and im- pact of new technologies. Behavioural and social science can help us better design our built environment and its transport system around users, and allow technology to improve the lives of individuals and society. This report on the Future of Mobility brings together evidence to inform the UK’s response to a range of challenges and opportunities. To be success- ful, industry, science and policy-makers will need to work together, along with citizens. The UK has leading expertise and knowledge that places us at the cutting edge of transport innovation. Through the Industrial Strategy and more broadly, we should grasp the commercial opportunities to fully exploit our potential, creating a transport system that is ready for the future. This document is not a statement of government policy Preface During this project, we considered evidence from a wide range of sources, through commissioning working papers to organising roundtables that brought together experts to develop and test new ideas. We also Ministerial developed a number of case studies which highlight specific opportunities for the future of mobility. We considered four scenarios: one in which progress continues incrementally; one where technology is allowed to dominate; one foreword where environmental and social issues take precedence; and a fourth where less data sharing predominates. None of these scenarios is absolute, but choices will need to be made to secure the right mix. We are grateful to the academics and industrialists from across the coun- Over the next two decades, transport technology try who provided the invaluable knowledge and expertise which underpins will change faster than at any time since the Victo- this report. rian era. In place of cars powered by fossil fuels and internal combustion engines, we will have electric and autonomous vehicles. High speed rail will transform journeys between our major cities, and hugely enhance freight capacity. Drones will deliv- er goods to people’s houses. And people will con- Sir Patrick Vallance tinue to produce and use more data than ever be- Government Chief fore, with profound implications for transport. Scientific Adviser The advent of new technologies is already revolutionising the ways in which we think about travel. We are starting to see the emergence of “mobility as a service”, bringing together functions such as customer information and payments across different transport modes. In time that should mean a vast expansion of services, more choice for consumers, more reliability and accountability, greener journeys and lower cost. For gov- ernment, it means a once-in-a-generation opportunity to develop a genuinely integrated 21st Century transport system underpinned by digital connectivity and data. The future scenarios developed in this project will be a useful tool to help the Department for Transport to anticipate and shape future trends as new technologies are brought to market. These scenarios should help us en- sure that they deliver positive outcomes for transport users. This work is also an important part of the evidence base we are building for the Future of Mobility Grand Challenge, which feeds into the wider UK In- dustrial Strategy. This means transport will be considered alongside other key areas of planning – such as housing, environment and land use – and will help define cross-Government solutions to our future mobility needs. It is a truism that transport is never just about transport. Given the im- pact of new technologies, more than ever today transport is about creating green, safe, healthy, connected and inclusive communities, and about enhanc- ing economic growth and productivity. This document is not a statement of government policy This document is not a statement of government policy Ministerial foreword Contents We are very fortunate in this country to have innovative and world-lead- ing transport companies and technology developers. As the market for clean- er, safer and more efficient technology grows, there will be unprecedented opportunities for the government to harness this expertise. This report will help us to grasp those opportunities, with potentially transformational bene- 2 Executive summary 36 Chapter 3: fits for the travelling public and for the UK economy. 2 Our transport system Trends in the 3 Current trends transport system 4 Looking to the future 38 Current status of the UK’s transport system 7 Scope of this report 42 Freight Jesse Norman MP 49 Predicting future demand 8 Introduction Minister of State for the 53 Policy implications Department for Transport 9 Transport today 9 Structure of this report 54 Chapter 4: People and the 12 Chapter 1: transport system A brief history of the 56 Current travel behaviour in the UK transport system UK 14 Changes in modes of transport 58 Key drivers of changes in 19 A summary of transport trends mobility 22 Policy implications 61 How behaviour changes 63 Social factors affecting mobility 24 Chapter 2: 68 Understanding and meeting Governance of the different users’ needs transport system 69 Managing the transport system more effectively 26 Transport governance, past 79 Achieving a modal shift and present 83 Mobility-as-a-Service 28 Governance layers and actors 84 Going forward 32 Key governance strengths and 86 Policy implications challenges in the UK 35 Policy implications vi This document is not a statement of government policy This document is not a statement of government policy Contents 88 Chapter 5: 132 Chapter 7: The future of the Geography of the transport system transport system 90 Electrification 134 Relevance of geography 93 Data and connectivity 137 Current transport challenges 95 Automation 142 Future opportunities 100 Freight 145 Policy implications 107 New technologies in the freight sector 146 Conclusions, 110 Predicting inception dates 110 Why might government challenges and potentially intervene in the opportunities system? 146 Summary of main findings 113 Looking to 2040 147 Summary of scenarios 115 Policy implications 147 Policy perspectives 151 References 116 Chapter 6: How to think about the future: scenarios for 2040 118 Future scenarios 120 Trends Unmodified 122 Individual Freedoms 124 Greener Communities 126 Technology Unleashed 129 Implications for government This document is not a statement of government policy 1 Current trends Understanding the social and individual factors affecting people’s lives, and Executive summary hence how people make the lifestyle choices they do – including their travel choices – is key to understanding future transport demand. It is also essential if government wants to realise the beneficial changes, for example by manag- ing demand or encouraging modal shifts in the transport system. This report We live in a time of unprecedented illustrates some of these changes, using case studies. The pace at which transport users now experience change in the transport system. Chang- Overall, we are currently travelling less at an individual level, although change is rapid, increasingly so. There is a window of es in the nature of working and shop- population growth means the total distance travelled is increasing. The rea- opportunity to move towards a better transport ping, new technologies and behaviours sons behind this decline in individual travel are complex, but broader social future; learning lessons from the past, shaping the – such as automation, vehicle electrifi- factors, such as the changing nature of work, having families later and attend- future – and now is the time to act. cation and the sharing economy – are ing university, have all had an impact. For individuals, affordability, accessibili- already having an impact on how the ty, safety, reliability and habit are all important factors. Travel behaviours, par- system functions, while the intersection of the physical and digital realms is ticularly those of young people, are shifting. Initial data indicates that car use changing how transport is planned and used. These developments bring ex- and ownership is less prevalent among young cohorts than it was in the past. citing possibilities which, if grasped, will bring significant social benefits. Gov- This is mirrored by their greater openness to the sharing economy, which new ernment has an excellent opportunity to capitalise on these, particularly technology will increasingly facilitate.
Recommended publications
  • Weekly Wireless Report March 25, 2016
    Week Ending: Weekly Wireless Report March 25, 2016 This Week’s Stories Facebook To Drop Support For BlackBerry Devices March 23, 2016 Inside This Issue: This Week’s Stories Facebook is moving on from BlackBerry. Facebook To Drop Support For BlackBerry Devices Bad news, BlackBerry users. Not only is Facebook-owned WhatsApp dropping support for BBOS and BlackBerry 10 devices at the end of the year, now Facebook itself will discontinue supporting the iPhone SE Unveiled; Apple platform. That means the Facebook and Messenger apps will no longer work on either platform. Vows To Protect Customer Privacy The announcement was made on the Inside BlackBerry blog last week. Products & Services BBOS runs on older BlackBerry devices, such as the Bold. BlackBerry 10 powers more recent devices Vevo’s Recommendations such as the Passport and Classic. Get More Personalized, Thanks To Integrations With “We are extremely disappointed in their decision as we know so many users love these apps,” reads Spotify, Twitter And the post. The post goes on to urge users to reach out to both companies using the hashtag YouTube “#ILoveBB10Apps” to “let them know how you feel.” Mapstr Adds Directions To Changing Facebook’s mind will require more than a hashtag, however. In February, Gartner reported Its App To Keep Track of BlackBerry’s global market share was a lowly 0.2% in the fourth quarter of 2015. Your Favorite Places There’s very little incentive to support a platform with such a small user base, especially when Emerging Technology BlackBerry itself is moving away from its BlackBerry 10 operating system in favor of Android-powered Apple Pay Reportedly devices, such as the Priv.
    [Show full text]
  • 'Appy to Get You There!
    ‘Appy to Get You There! Travel around town without waiting around. Part of Bolder Adults TechTime, classes geared for adults 50 years & beyond. Learn to use current technology in fun & meaningful ways. Here are some transportation-related applications/apps and websites for your smartphone, tablet, and computer. Android apps are available through the Google Play Store and iOS ones through the Apple App Store. Not all apps are available for, or can work, on all operating systems and devices. These services are always in motion and information may change. This information is for educational purposes and SFPL does not endorse any of these services. Ride-Booking Apps (aka ride-sharing): Uber, On demand ride service, plus bike share and taxi option Lyft, On demand ride service, plus bike share option Flywheel, On Demand taxi service Public Transportation Apps: Transit, Multiple transit agencies, links to Lyft and Uber apps Citymapper, Multiple transit agencies, bike/scooter sharing inventory, links to Lyft and Uber apps, and international options Quicky, Muni times, Google Play Store only Bart Runner, BART times, Google Play Store only Routesy, Multiple transportation agencies, Apple App Store only Moovit, Multiple transit agencies, international options Nextbus, Muni, or call 511 or text 41411 with your stop # to get travel times Map Apps for Navigation: Google Maps, Navigation software for driving, walking, cycling, and public transportation plus Lyft and Uber option, offline version available Google Maps Go, Navigation software
    [Show full text]
  • Transport in the Digital Age Disruptive Trends for Smart Mobility
    Transport in the Digital Age Disruptive Trends for Smart Mobility March 2015 Contents Foreword 1 Executive summary 2 Rising demand for transport 3 Trends in digital age transport 4 User centred 6 Integrated and intelligent 8 Pricing and payments 11 Automation and safety 14 Public and private innovation 17 Looking ahead 19 About the authors 20 Endnotes 21 Foreword Change has already arrived in transport. The current wave of digital innovation, which has brought us travel planning on our smartphones and far greater access to customer information, was predicted in our 2012 Deloitte University Press publication and the pace of change is accelerating. In the last three years digital disruption has become more widespread and companies like Uber have grown to become multi-billion dollar global enterprises. It is now timely to update our research and to examine the trends that we believe will be relevant to the future of the metro, rail, road, air and automotive industries. Smart mobility strives to integrate all modes of transport to provide the vision of a seamless end to end journey experience. Technology has a major role to play as the transport sector now stands on the brink of great change, where digital innovation will go further to bring about improvements in operations, asset management and the delivery of capital programmes. As the global population in urban areas reaches four billion, our current research seeks to stimulate debate about the future transport services passengers desire and how digital innovation can support this, and provide a framework for predicting the trends that will shape the transport industry.
    [Show full text]
  • Public Transport Applications for Smartphones
    University of Eastern Finland School of Computing Master’s Thesis Public transport applications for smartphones Golam Rabbi 2nd of January 2019 ABSTRACT Public transports and their timetable are inseparable parts of the urban lifestyle. It is essential to know the public transport information to ensure the commute quality and time. This information can be fetched using a mobile phone app, which unfortunately are not available in the market. The popular public transport applications in the market are not satisfying the needs of all kinds of users, which is being reflected in their review comments. The number of cities, where the applications are providing their service is far less than the world’s total city count. We have analyzed different types of public transport applications and identified different types of users to know the reason behind users’ disappointments and the unavailability of service in most of the cities of the world. We proposed a model for public transport application and built a prototype to partially demonstrate the application. We have also described improvements which are neither available in any application in the market nor suggested by any user. Keywords: Public transport application, mobile app, smartphone app, ticketing system I ACKNOWLEDGEMENTS I would like to thank the University of Eastern Finland and the IMPIT program for providing a nice educational environment which helped me a lot during my master’s degree study life. I would like to thank my thesis advisor Professor Pasi Fränti for reviewing my thesis draft scrupulously and giving me a clear suggestion to write it correctly. I am very thankful to Dr.
    [Show full text]
  • PRCA Register December
    Register for 1st December 2020 - 28th February 2021 3x1 Group Address(es) in the UK Contact Details 11 Fitzroy Place W Little Glasgow 0141 221 0707 G3 7RW [email protected] 26-28 Exchange Street Aberdeen AB11 6PH 16a Walker Street Edinburgh EH3 7LP 210 Borough High Street London SE1 1JX Practitioners (employed and sub-contracted) conducting PA activities this quarter Cameron Grant Patrick Hogan Will Little Graham McKendry Katrine Pearson Fee-Paying clients for whom UK PA consultancy services provided this quarter (i) Client description available Atos Orkney Harbours SICPA The Scottish Salmon Company Viridor Fee-Paying clients for whom UK monitoring services provided this quarter (i) Client description available Scottish Hospitals Inquiry 5654 Address(es) in the UK Contact Details Parchment House Ben Thornton 13 Northburgh Street 020 4534 2980 London [email protected] EC1V 0JP Practitioners (employed and sub-contracted) conducting PA activities this quarter Joseph Costello Imogen Osborne Laura Gabb Liz Morley Sally Payne James Starkie Ben Thornton Fee-Paying clients for whom UK PA consultancy services provided this quarter (i) Client description available Access Fertility Affinity Water Association of British Insurers Centrepoint Drax GKN Automotive HARIBO HySpectral Melrose Sainsbury’s Access Partnership Address(es) in the UK Contact Details 9th Floor Southside David Kaye 105 Victoria Street 0203 143 4900 London [email protected] SW1E 6QT www.accesspartnership.com Other Countries of Operation BELGIUM SENEGAL SINGAPORE
    [Show full text]
  • IPG Spring 2020 Auto & Motorcycle Titles
    Auto & Motorcycle Titles Spring 2020 {IPG} The Brown Bullet Rajo Jack's Drive to Integrate Auto Racing Bill Poehler Summary The powers-that-be in auto racing in the 1920s, namely the American Automobile Association’s Contest Board, prohibited everyone who wasn’t a white male from the sport. Dewey Gaston, a black man who went by the name Rajo Jack, broke into the epicenter of racing in California, refusing to let the pervasive racism of his day stop him from competing against entire fields of white drivers. In The Brown Bullet, Bill Poehler uncovers the life of a long-forgotten trailblazer and the great lengths he took to even get on the track, and in the end, tells how Rajo Jack proved to a generation that a black man could compete with some of the greatest white drivers of his era, wining some of the biggest races of the day. Lawrence Hill Books 9781641602297 Pub Date: 5/5/20 Contributor Bio $28.99 USD Bill Poehler is an award-winning investigative journalist based in the northwest, where he has worked as a Discount Code: LON Hardcover reporter for the Statesman Journal for 21 years. His work has appeared in the Oregonian, the Eugene Register-Guard and the Corvallis Gazette-Times ; online at OPB.org and KGW.com; and in magazines including 240 Pages Carton Qty: 0 Slant Six News , Racing Wheels , National Speed Sport News and Dirt Track Digest . He lives in Salem, Oregon. Biography & Autobiography / Cultural Heritage BIO002010 9 in H | 6 in W How to be Formula One Champion Richard Porter Summary Are you the next Lewis Hamilton? How to be F1 Champion provides you with the complete guide to hitting the big time in top-flight motorsport, with advice on the correct look, through to more advanced skills such as remembering to insert 'for sure' at the start of every sentence, and tips on mastering the accents most frequently heard at press conferences.
    [Show full text]
  • Appendix 1: Bibliography
    Appendix 1: Bibliography Chapter 1 1 Aston, B. and Williams, M., Playing to Win, Institute of Public Policy Research, 1996. 2 Williams, K., Williams, J. and Thomas D., Why are the British Bad at Manufacturing, Routledge & Keegan Paul, 1983. 3 Economist Intelligence Unit, World Model Production Forecasts 1999. 4 SMMT, Motor Industry of Great Britain 1986, World Automotive Statistics, London. 5 Maxton, G. P. and Wormald, J., Driving Over a Cliff?, EIU Series, Addison-Wesley, 1994. 6 Turner, G., The Leyland Papers, Eyre & Spottiswoode, 1971. 7 World Economic Development Review, Kline Publishing/McGraw Hill, 1994. 8 United Kingdom Balance of Payments, Office for National Statistics, 1998. 9 Court, W., A History of Grand Prix Motor Racing 1906–1951, Macdonald, 1966. 10 Crombac, G., Colin Chapman, Patrick Stephens, 1986. 11 Garrett, R., The Motor Racing Story, Stanley Paul & Co Ltd, 1969. 12 Jenkinson, D., and Posthumus, C., Vanwall, Patrick Stephens, 1975. 13 Hamilton, M., Frank Williams, Macmillan, 1998. 14 Mays, R., and Roberts, P., BRM, Cassell & Company, 1962. 15 Rendall, I., The Power and the Glory, BBC Books, 1991. 16 Underwood, J., The Will to Win. John Egan and Jaguar, W.H.Allen & Co. Ltd, 1989. 17 Henry, A., March, The Grand Prix & Indy Cars, Hazleton Publishing, 1989. 263 264 Britain’s Winning Formula Chapter 2 1 Motor Sports Association, The, British Motorsports Yearbooks, Motor Sports Association [MSA], 1997–9. 2 David Hodges, David Burgess-Wise, John Davenport and Anthony Harding, The Guinness Book of Car Facts and Feats, Guinness Publishing, 4th edn, 1994. 3 Ian Morrison, Guinness Motor Racing Records, Facts and Champions, Guinness Publishing, 1989.
    [Show full text]
  • The UK Automotive Industry and the EU
    The UK Automotive Industry and the EU An economic assessment of the interaction of the UK’s Automotive Industry with the European Union April 2014 kpmg.co.uk c | Section or Brochure name © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. Introduction by Mike Hawes Europe is fundamental to the current and • Innovation in UK automotive is boosted by significant EU future success of the UK automotive industry R&D funding. In total approximately £3.5 billion has been awarded to UK businesses and universities across all sectors This report examines the evidence why, for UK automotive to encourage growth. businesses large and small, it is critical that the UK has a strong • Free movement of labour within European borders relationship with Europe. gives automotive businesses the ability to blend UK and In recent years, the UK has benefited from significant international talent at all levels of the industry. investments by many of the world’s major vehicle To supplement this report, we asked SMMT members for their manufacturers including BMW Group, Ford, Vauxhall, Jaguar views on the UK’s EU membership. Their verdict is clear. 92% Land Rover, Nissan and Toyota. This attests to the global of automotive companies said it was more beneficial to their nature and dynamism of this sector. The optimism that exists, business for the UK to stay in the EU, the majority with reform.
    [Show full text]
  • Analysis of Journey Planner Apps and Best Practice Features
    Research and Design: Innovative Digital Tools to Enable Greener Travel Analysis of Journey Planner Apps and Best Practice Features 12.6.1 Report October 2016 Revised 3rd November 2016 Contents Aims and Objectives 3 Introduction 4 Executive Summary 5 Scope 6 Background 7 High level features 8 Usability 10 Conclusion 12 Appendix: Ranking Table 14 Appendix: Features 15 Appendix: Usability test 16 Appendix: Popularity 18 October 2016 Revised 3rd November 2016 Centre for Complexity Planning & Urbanism Report prepared by E.Cheung and U.Sengupta email: [email protected] [email protected] Manchester School of Architecture MMU Room 7.02 Chatham Building, Cavendish Street, Manchester M15 6BR, United Kingdom Aims and Objectives This report aims to form an investigative report in existing journey planner apps and to identify best practice features. The result of the study will inform subsequent research and design of innovative digital tools to enable greener travel. Key Objectives:- • Select multi-transport journey planner apps. • Identify high level features in journey planners. • Conduct a usability test on each selected app. • Identify best practice qualities and recommendations. Abbreviations App Application API Application Programming Interface GIS Geographic Information System GPS Global Positioning System POI Point of Interest UI User Interface 3 Introduction Journey Planner In principle, the process of planning a journey from one location to another involves decisions on the mode of transportation Define origin and (E.g. car, cycle, public transport or on foot) and potential routes destination to get to the destination. Factors such as journey time and cost are typically the main considerations in the choice of routes and mode of transport.
    [Show full text]
  • The UK Automotive Industry and the EU
    The UK Automotive Industry and the EU An economic assessment of the interaction of the UK’s Automotive Industry with the European Union April 2014 kpmg.co.uk c | Section or Brochure name © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. Introduction by Mike Hawes Europe is fundamental to the current and • Innovation in UK automotive is boosted by significant EU future success of the UK automotive industry R&D funding. In total approximately £3.5 billion has been awarded to UK businesses and universities across all sectors This report examines the evidence why, for UK automotive to encourage growth. businesses large and small, it is critical that the UK has a strong • Free movement of labour within European borders relationship with Europe. gives automotive businesses the ability to blend UK and In recent years, the UK has benefited from significant international talent at all levels of the industry. investments by many of the world’s major vehicle To supplement this report, we asked SMMT members for their manufacturers including BMW Group, Ford, Vauxhall, Jaguar views on the UK’s EU membership. Their verdict is clear. 92% Land Rover, Nissan and Toyota. This attests to the global of automotive companies said it was more beneficial to their nature and dynamism of this sector. The optimism that exists, business for the UK to stay in the EU, the majority with reform.
    [Show full text]
  • Assessing Transition Policies for the Diffusion of Electric Vehicles
    Imperial College London Department of Earth Science and Engineering Electrochemical Science and Engineering Group Assessing Transition Policies for the Diffusion of Electric Vehicles by Dipl. Wirt.-Ing. Christoph Mazur MRes Business Administration and Engineering, Diploma degree RWTH Aachen University (2011) Design Management, Master of Research Ecole Centrale de Paris (2009) Supervised by: Prof. Nigel Brandon, Energy Futures Lab Dr. Gregory Offer, Mechanical Engineering Department Dr. Marcello Contestabile, Centre for Environmental Policy Submitted in part fulfilment of the requirements for the degree of Doctor of Philosophy in System Innovation and Sustainability of Imperial College London and the Diploma of Imperial College London February 2015 1 Abstract Though hybrid, electric or fuel cell cars have the potential to lower carbon emissions in transport, they have not yet penetrated the market sufficiently. Policy makers want to solve that issue but have only limited insights on how to actually allocate their limited resources. To address this, research has started examining the transition of socio- technical systems and the roll-out of past technologies. This has led to the Multi-Level Perspective (MLP) framework, which offers a basis to discuss sustainability transitions, transition patterns and pathways. Though it already has provided relevant insights for policy makers on how they can achieve their transition targets, the MLP currently only offers a qualitative framework that only focuses on a narrative understanding of transitions. Quantitative approaches, however, lack the insights from the MLP research strand. Hence, an appropriate mean to assess the effectiveness of policies or firm strategies with regard to future transition pathways is missing. This PhD addresses these shortcomings, creating links between transition science and modelling to allow the examination of sustainability transitions.
    [Show full text]
  • Tfl Powered Apps - Market Review Findings
    TfL powered apps - market review findings Stop & think session 17th June 2015 Contents 1 Background and objectives 2 Summary of travel tools research 3 What current TfL data tells us 4 Social media and discourse analysis 5 Summary Background and objectives Background . As of January 2015, 7 million people across the UK access travel information through a mobile application. National Rail have the most used travel app in the country with over 1.3 Million people accessing it each month (Source: ComScore January 2015). TfL currently has a successful Open Data strategy that has led to the powering of over 360 travel apps in the UK market – all utilizing TfL’s data in a multitude of different ways. In past research for TfL conducted by 2CV, customer appetite for a TfL app has been clear (indeed many customers believe they are already using TfL apps!). However, TfL’s strategy stipulates that building an official app for customers is not necessary unless a clear gap in the market (not already filled by TfL data-powered apps) can be identified. Before any large scale strategic work is undertaken, TfL want to gain a better understanding of the travel app market – focussing on the 360+ apps they power - there is a need to understand which of these apps customers value and why. TfL has also commissioned a large scale project (TfL Touchpoints) to inform its customer information strategy. This piece of work will look at identifying current and future gaps / opportunities in customers’ needs and will aid understanding of the potential for a TfL app .
    [Show full text]