73 2021, JAN - MAR PP 14467/12/2012 (032069)

DATUK TAN YEW SING MCEC LEADING ENTREPRENEURS FORGING AHEAD

COVER STORY 02 - BUSINESS MAGAZINE

第十二届马来西亚-中国总商会中央理事 永久荣誉会长｜名誉会长｜顾问 MALAYSIA-CHINA CHAMBER OF COMMERCE NATIONAL COUNCIL 永久荣誉会长 Life Honorary President: 陈凯希 Tan Kai Hee 总会长 PRESIDENT: 拿督陈友信 DATUK TAN YEW SING 丹斯里林源德 Tan Sri Lim Guan Teik 拿督杨天培 Datuk Yong Ah Pwi 第一副总会长 FIRST VICE PRESIDENT/ 拿督黄汉良 Dato' Bong Hon Liong 署理总会长 DEPUTY PRESIDENT: 卢国祥 LOO KOK SEONG 名誉会长 Honorary President: 副总会长 VICE PRESIDENT: 丹斯里林玉唐 Tan Sri Lim Gait Tong 谢中正 KEVIN SIAH TEONG CHEIN 丹斯里方天兴 Tan Sri Pheng Yin Huah 颜登逸 NGAN TENG YE 丹斯里陈群川 Tan Sri Tan Koon Swan 郭隆生 KERK LOONG SING 丹斯里李金友 Tan Sri Lee Kim Yew 拿督刘国城 DATUK LAU KOK SING 拿督林恒毅 DATO’ LIM HENG EE, JOSEPH 丹斯里林伟才博士 Tan Sri Dr. Lim Wee Chai 陈祈福 TAN KEE HOCK 丹斯里邝汉光 Tan Sri Kong Hon Kong 李志贤 LEE CHEE HIAN Dato’ Abdul Majid Ahmad Khan 拿督施明玉 DATO’SEE MENG GEOK 丹斯里林福山局绅 Tan Sri Lim Hock San 丹斯里许子根 Tan Sri Koh Tsu Koon 秘书长 SECRETARY GENERAL/DEPUTY SECRETARY GENERAL: 丹斯里曾贵秋 Tan Sri Alex Chen Kooi Chiew (正) 陈炳钟 TAN PENG CHUNG 丹斯里吴明璋 Tan Sri Barry Goh Ming Choon (副) 张柏垣 BRYAN CHONG BAR YUAN (副) 陈云枫 TAN IN FONG 会务顾问 Executive Advisor: 刘干 Lau Kan Keo @ Low Kan 总财政 丁锦清 Ting Kiam Fatt @ Ting Chin Ching TREASURER/DEPUTY TREASURER: (正) 戴炳煌 THAY PENG HONG 拿督陈展鹏 Datuk Tan Ten Pong (副) 杨子威硕士 YONG CHER VEE 拿督陈天场 Datuk Tan Tian Teo 宋兆棠 Sung Siew Thong @ Soong Siew Tong 中央理事/马六甲州分会会长 NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 拿督林国安局绅 DATUK LIM KOK ANN 名誉顾问 Honorary Advisor: 黄循营 Wang Choon Wing 中央理事/霹雳州分会会长 吴立洋硕士 Ng Lip Yong NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 黎永强 LAI WENG KEONG Muhammad Sahar Mat Din 中央理事/柔佛州分会会长 苏瑞古玛 Suresh Kumar J.Gorasia NATIONAL COUNCIL MEMBER CUM PRESIDENT OF JOHORE BRANCH: 拿督斯里叶绍全 Dato' Sri David Yeat 石声亮 CHEOU SIAH LIANG 旺赛夫 Wan Saiful Wan Jan 中央理事/槟城州分会会长 法律顾问 Legal Advisor: NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 拿督杨慕材 DATO' YEOH MOH CHAI 拿督威拉刘国民 Datuk Wira Low Hop Bing 中央理事/沙巴州分会会长 拿督杨映波律师 Dato' Yeo Yang Poh NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 贺钰豪 Addy Herg 陈伟裕 MICHEAL CHIN WEE YEE 中央理事/砂拉越州分会会长 NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 拿督刘乃好 DATUK LAU NAI HOH 《马中经贸》季刊编委会 中央理事/吉兰丹州分会会长 NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 顾问 Advisor : 拿督陈友信 Datuk Tan Yew Sing 高一瑞 KOYU AID 督导 Supervisor : 卢国祥 Loo Kok Seong 中央理事/彭亨州分会会长 出版者 Publisher : 陈炳钟 Tan Peng Chung NATIONAL COUNCIL MEMBER CUM PRESIDENT OF BRANCH: 拿督赵毓庭 DATO' ANDY CHIEW YOKE THENG 主席 Chairman of MCCC Publication Committee: 中央理事/女企会主席 NATIONAL COUNCIL MEMBER CUM 陈云枫 Tan In Fong CHAIRMAN OF WOMEN ENTREPRENEURS COMMITTEE: 副主席 Vice Chairman of MCCC Publication Committee: 颜海錀 HELEN SEIBT 谢文英 Cheah Von Ying 中央理事 NATIONAL COUNCIL MEMBER: 委员 MCCC Publication Committee Members: 许径铬 拿督黄锡琦 拿督陈品均(前称陈一骏) 罗章武律师 Loh Chang Woo、刘务求 Liu Wu Chiu、 丁扬岗 林立运 郑荣兴 蔡佳甬 Denis Chai Kah Yune、陈颂 Chin Then Shoong、 李国源硕士 罗章武律师 丘洁光 再尼依布拉欣 Zani bin Ibrahim 杨凯斌 戴振标 陈国顺 拿督郑今智律师 张联兴 赖文德 首席媒体顾问 Principal Media Advisor : 林励肯 EUGENE ROY 李传财 潘友来 Puah You Lai JOSEPH 拿督叶绍平 拿督陈春华局绅 出版 Published by : 刘雪俪 AHMAD TAJUDDIN BIN IR ZANI BIN IBRAHIM 马来西亚-中国总商会 ABDUL CARRIM 谢文英 ABDUL MOHSEIN BIN Malaysia-China Chamber of Commerce 拿督黄彦杰 拿督黎德坤 MOHD SHARIFF 拿督黄振兴 李素桦律师 RAVINDRAN NAVARATNAM 印刷 : 张志聪 拿督沈哲初 TENGKU SHAHRIR Copy & Paste Sdn Bhd ( 1081710H ) MALAYSIA-CHINA BUSINESS MAGAZINE 03

Malaysian expecting COVID-19 vaccine by first quarter 2021.

A NEW WORLD WITH NEW HOPE Mankind is ushering in a new world! A new era! As we start afresh in 2021, many challenges and struggles remain await. The COVID-19 outbreak in 2020 has changed the ways of life around the world and changed the structure of the global economy. Nonetheless, we stay affirm that every disaster will eventually pass! Everything changes for the better. In fact, a series of new changes indicate a pattern of the new world in the future. The new normal of society signifies a new beginning; the new international pattern brings a new prospect! WHAT’VE WE WITNESSED?

With Joe Biden becoming the new President-elect of LATEST WORLD ECONOMIC the United States, the world political and economic OUTLOOK GROWTH PROJECTIONS 1 situation is bound to undergo new changes. The unilateralism and forcefulness of former president Trump have torn apart multilateral international WORLD OUTPUT 2020 2021 relations and structures over the past four years, leaving the world in chaos. Malaysia -4.5% 6.5% - 7.5% COVID-19 vaccines have been developed United States -4.3% 3.1% successfully and major vaccination projects will 2 launched soon. Human life and social order are Germany -6.0% 4.2% expected to become stable and return to normal. Japan -5.3% 2.3% The world's largest trading bloc is formed! The United Kingdom -9.8% 5.9% Regional Comprehensive Economic Partnership 3 (RCEP), initiated by 10 ASEAN member countries and China 1.9% 8.2% jointly participated by China, Japan, South Korea, Australia and New Zealand, was officially established ASEAN-5 -3.4% 6.2% on 15 November 2020. Indonesia, Malaysia, Philippines, Singapore The United Kingdom (UK) started the process of Brexit, and Thailand which affected the economic and trade ties 4 between Europe and other countries in the world. Emerging and -4.6% 3.9% Many new negotiations and arrangements have Developing Europe changed and adjusted accordingly. Source: IMF, World Economic Outlook, October 2020 04 MALAYSIA-CHINA BUSINESS MAGAZINE

THE RISE OF CHINA CHANGES THE WORLD ECONOMY

The world economy is now facing a shattered business environment and restarting is the only option. To restart, we must first grasp the current situation and plan ahead. So, what are the areas with new opportunities? How will Malaysian enterprises be affected? How should we response and react? We need to pay close attention to the changes of the current situation in order to make timely adjustments. MCCC President Tan Yew Sing pointed out at the recent AGM that entrepreneurs must adjust their pace and focus on high-tech industry as the engine of transformation. RCEP TRADE PACT HERALDS DAWN OF "Entering the Industry 4.0 era, innovation and ASIAN CENTURY technology development brought about by the integration The newly established RCEP trading bloc can be of artificial intelligence, blockchain and cloud computing said to have greatly enhanced the rising Asian can inject new thinking and direction for enterprises." Century! 15 member states have different economic The new world shows the rise of China. Any changes or and trade levels and different social cultures. How new layout of the world economy is inseparable from China. can ASEAN benefit from it? Analysis shows that the The prospect of Malaysia is more closely related to this than automobile industry is a key point, from China, Japan ever. to South Korea, they are all powerful countries in the The 10th MCEC Cloud Conference was recently held in automobile industry; the sharing of know-how and Fuzhou on 20 October under the theme, “A Decade of technology in this respect will generate obvious Excellence in Malaysia-China Cooperation.” Tan pointed out benefits. that two countries has a long history of friendly ties and close China's high-tech fields, such as digital industry economic and trade cooperation. China's domestic and artificial intelligence (AI), are role models for consumption activities are bound to bring huge business member states to enhance their economies. Even opportunities to Malaysia's small and medium-sized Japan and South Korea’s mobile payment operations enterprises. can learn from China. RCEP enables China and Japan to work together in a free trade deal for the first time. Meanwhile, BIDEN LEADS "THE RETURN OF AMERICA" having Japan and South Korea in the same platform The United States is the world's most powerful economy, will also help to ease the long-standing friction. These making waves with its every move. The exciting news for the new elements are bound to bring positive effects to new year is that Biden, a Democrat, won the presidential many countries including Malaysia. election. In an exclusive interview with NBC on 24 November When sharing on the influence of RCEP, Dr. Wong 2020, he threatened that the United States will assume a Chin Yoong, Associate Professor at the Department of leading role in the world and strengthen its alliance in the Asia Economics of the Universiti Tunku Abdul Rahman Pacific region. (UTAR), pointed out that a slight carelessness in the Biden officially will take office as the President of the confrontation between big powers would fall into the United States on 20 January 2021. Before that, when he Thucydides trap, and such potential conflicts would introduced his White House members one after another, he jeopardize regional economic and trade interests. said, "This team shows that the United States is back to lead Therefore, after signing RCEP, Southeast Asia the world, rather than retreat from the world. Once again, it is becomes more and more important as a hedging in the top position, facing our opponents, not rejecting allies, mechanism in the Western Pacific region. and standing up for our values.” Biden admitted that Trump As an important member state, Malaysia's changed the situation during his term of office, and the world economic and trade interests are of great today is completely different from that when he was vice importance. All parties need to understand deeply president four years ago. and make relevant adjustments and arrangements. MALAYSIA-CHINA BUSINESS MAGAZINE 05

RESTORING MULTILATERALISM IS UPLIFTING In the new world after the outbreak, various countries and industries are deploying the pace of revitalization and mutual support. Althoug United States has yet to make a move, major economies in the world have shown consensus and determination in multilateral cooperation. In one week from 17 to 22 November 2020, there will be three consecutive international leadership summits, namely the BRIC Summit (hosted by Russia), the Asia-Pacific Economic Cooperation (APEC, hosted by Malaysia), and the G20 (hosted by Saudi Arabia). MCO2.0 & STATE These series of summits focused on the same key topics, i.e., cooperation against the pandemic and economic recovery. People all over the world, including Malaysia, must face the EMERGENGCY future bravely, because we firmly believe that every disaster will To combat COVID-19 pandemic,Prime eventually pass! Minister Tan Sri announced “MCO2.0”measures started on 13 January 2021. Five states, including Penang, , Melaka, and Sabah, and the federal territories of , and were placed under Movement Control Order (MCO) again for two weeks until Jan 26. Interstate travel is banned across the country, while travelling between districts is not allowed for the states under MCO 2.0. The country's healthcare system is at breaking point. Recent four-digit daily jump in COVID-19 cases brought the national total to 128,465 with 521 deaths (as at 7 th January 2021). Another six states - Pahang, Perak, , , and Kelantan were placed under conditional MCO (CMCO), while and Sarawak are under the recovery MCO (RMCO). MCCC PRESIDENT STATE EMERGENCY TILL AUG 1 Meanwhile ,Malaysia has declared a TAN YEW SING national emergency to battle the coronavirus pandemic. The Palace said on Jan 12 that King Abdullah Ahmad Shah has assented to the ATTENDS government's request for an emergency order that will be effective up to Aug 1, or earlier APEC FORUM should Covid-19 cases come under control. In his special announcement on 12 Jan The first-ever virtual 27th APEC Economic Leaders’ 2021, Prime Minister Tan Sri Muhyiddin Yassin Meeting was held on 20 November 2020 chaired by assured everyone that the civil government will Malaysian Prime Minister Muhyiddin Yassin.The APEC continue to function during this period.He said leaders declared stand united in determination to this is not a military coup and no curfews will be enable the Asia-Pacific region to successfully recover enforced. from the COVID-19 pandemic and its economic impacts. The administrative machinery of the Datuk Tan Yew Sing, President of Malaysia-China federal and state governments will not be Chamber of Commerce, was invited to attend the affected by the declaration of opening ceremony of the Economic Leaders' Meeting of emergency.Economic sectors are still allowed the APEC. Picture shows Tan Yew Sing (left) and Dato' Seri to operate based on SOPs - in the PM's terms: , Senior Minister Minister of "Malaysia is still open for business". International Trade & Industry, exchange views at the But there will be no parliamentary sittings or APEC meeting. elections of any sort (including State Elections and By-Elections) during this period. 06 MALAYSIA-CHINA BUSINESS MAGAZINE

INNOVATING IN TIMES OF DARKNESS: A LITTLE CAFE’S WEEK-LONG JOURNEY

For some years now, a quaint neighbourhood café (let’s call them “T Café” for now) has been making quite a solid presence with their unique setting, delightful fresh meals and packaged local merchandises that tempted many a walk-in customer. Then, the Covid-19 pandemic hit, pulling the rug from under their feet and upending all business projections for the café. “Our customers were staying home more for safety reasons. Confusions on dine-in SOPs, limited seating and shortened timing for operations put additional pressures on the business. While we appreciated the spirit in which these rules were implemented, we were badly hit. At one point, sales dropped by over 70% per day.” Delivery kept the lights on at T Café for a while, but like many F&B businesses, they were operating on paper-thin profit margins - and the cost of delivery fees soon became untenable. “We really had to take a hard look at our customer pull factors. We could no longer promote the in-store experience and needed to revamp our menu to include more delivery-friendly items,” the owner said. Neighbour communities tried to support businesses, coming in to grab to-go orders. “We made it a point to ask them to tell their friends about our café, and that we were still open for business,” the owner remarked. To vary its offerings, T Café also collaborated with a nearby bakery that was similarly struggling. “Supporting one another is important in times like this. The unity between local businesses has helped us survive.” For a while, social marketing and joint collaborations seemed to work for them as a temporary band-aid, but it wasn’t sustainable as the country hit a third wave of Covid-19. ONE WEEK TO TURNAROUND Since they were struggling to cover the cost of goods and payroll, they needed a better plan to get their business online as quick as possible. The main obstacle standing in the way was speed of implementation. “We didn’t have a custom website or an all-inclusive app like many digital-ready companies,” they shared. They also needed a quick way to list cross-partnership products but like them, their partners also did not have methods to go online. In short, T Café need an affordable business solution that would cover everything from product listings to digital payments and they needed it fast. With limited access to resources and lacking the technical know-how to pivot their business onto online sales channels that they are familiar with in order to cope with the new normal, they turned to KiplePay, a Malaysian FinTech player that specialize in helping the underserved communities to digitalize with speed. MALAYSIA-CHINA BUSINESS MAGAZINE 07

A CAFE SURVIVAL KIT FUTURE PROOFING SMES KiplePay was familiar with the unique challenges that T The story of KiplePay and T Café is not Café faced. They knew that neighbourhood cafes and unique. With SMEs and micro-enterprises making local community businesses have very special needs; up a whopping 98.5% of Malaysian businesses1 different from the way an established online store sells its and the F&B sector among the hardest hit by goods in an e-commerce ecosystem. Local closures and job losses2, the need for all small community-based businesses thrived on the quality of outfits to seize the opportunity to build building strong customer bonds through great customer digitally-enabled businesses is indeed timely. experience. For smaller businesses, getting from offline to Government initiatives like the PRIHATIN package online is not a flick of a switch. that offer wage subsidies, discounts on electricity, As a start, KiplePay and T Café drew out a clear digital loan moratoriums for SMEs and incentives to solution together. “We didn’t need a strategy but a quick encourage lower rents have all provided much turnaround solution to survive. We called it ‘The T-Café needed support, but at the end of the day, these Survival Kit’. Our first step together was re-drawing our are merely stop-gap measures. SMEs need to desired diner journey for both online and offline in the new proactively seek means to improve their odds for norm,” they recalled fondly. survival in the longer term and even expand their income flow from new opportunities that There were 2 key critical components within the survival digitisation can open. kit. First, listing of products needed to be simple but flexible. “We needed a platform with an ability to give us a level of As the nation continues to battle Covid-19, personalization such as extra discounts, targeted KiplePay’s FinTech team is supporting SMEs across communications and special benefits that we can pivot at a variety of industries. KiplePay’s whitelabel any time.” The second wallet-as-a-service (WaaS) solution is ready to support anyone wanting to organise a payment component was a personalized end to end experience facility fully customisable to its needs, with from selection to payment and delivery. “KiplePay offered features such as electronic Know Your Customer us their Unified Payments solution. Their kit worked for both (eKYC) management, online and in-store online and offline experiences simultaneously.” payments, QR payments, money transfers, Armed with the kit, T Café quickly reviewed their list of voucher generation and redemption as well as customers and how to reach out to them socially. They loyalty and card management. worked quickly on marketing campaigns to drive repeat It is crucial for businesses, even those visits and referrals. KiplePay worked with T Café to ensure operating on a shoestring budget, to have that they could quickly list changed up menus and pricings scalable options to accelerate their pace in depending on available produce and customer bringing their business online. While digital preferences. For walk-ins, they used KiplePay’s e-Wallet and payments may not be a new thing, having a Merchant applications to minimise physical interactions and holistic digital payment system makes a world of follow SOP guidelines with customers who choose to dine-in. difference in helping small businesses keep The app allowed them to take orders quickly and handle revenue flowing during uncertain times. payments without customers walking up to the cashier. Customers could conveniently place their orders and make payments at their table through the app. This minimised physical interactions with customers and takeaway could even be ordered and paid in advance. For an online journey, T Café used KiplePay’s 1-Click Payment solution, which was quickly integrated onto their social media channel. This allowed T Café’s owner to confidently do something he had never done before - create a dynamic online menu, that he could easily update depending on demands and even promote special occasion items, which have since improved his sales efficiency. “Suddenly, we had a new digital sales channel set-up for us in a week,” they enthused. “One of the plus points is that we did not have to spend additionally in building a website - it was all done in a simple 3-step process.” The café created an Order Link, posted it on Social Media and customers could then Order and Pay with a single click before scheduling a delivery or pick-up. "It was important to get all that we needed from the same credible partner that understood us so that we don’t have to repeat our needs multiple times. The digital playground has now opened up many opportunities and additional income streams that would not have been possible if we only rely on offline walk-ins. Faced with challenges in this new normal, digital platforms and digital To read more stories on how payments are allowing us to be more flexible as a company Green Packet enabled Digital Warriors, go to and the KiplePay team have taken us step-by-step to successfully make this transition." https://digitalwarriors.greenpacket.com 08 By: Huang Ju Mei MALAYSIA-CHINA BUSINESS MAGAZINE

LEADING THE 10TH MALAYSIA-CHINA ENTREPRENEURS CONFERENCE MCEC 2020 ENTREPRENEURS FORGING AHEAD On 20 October 2020, all eyes were on Fuzhou of China and Kuala Lumpur of Malaysia. Despite the challenging COVID-19 situation, the 10th Malaysia-China Entrepreneurs Conference (MCEC 2020) was being held virtually as a “Cloud Conference” for the first time, as well as offline at the same time, connecting entrepreneurs across the two regions. As the host of this year’s conference, Fuzhou City of China had presented a successful conference full of rewarding activities that had undoubtedly enriched all participating entrepreneurs from various sectors and industries, under this year’s theme, “A Decade of Excellence in Malaysia-China Cooperation.” The successful holding of the MCEC 2020 is Provincial People's government, and Wu not only a boost to international confidence over NanXiang, Director of the Department of the battle against the pandemic, it also shows the Commerce of Fujian Province. spirit of innovation amidst the crisis and the fruitful Due to the COVID-19 pandemic, Kuala results achieved. Statistics show that the cloud Lumpur, Malaysia, was placed under the conference attracted more than 20,000 Conditional Movement Control Order (CMCO), participants, with over 160,000 real-time sharing. whereby gatherings were prohibited. The guests Another achievement noteworthy of the day who attended the opening ceremony included was the online contract signing among 14 Datuk Lim Ban Hong, Deputy Minister for the institutions and enterprises between Malaysia and Ministry of International Trade and Industry of China. Chairman of the organizing committee of Malaysia, Mr. Tan Yew Sing, President of MCEC 2020 Dato' See Meng Geok was Malaysia-China Chamber of Commerce, Dato' particularly thankful, as this achievement marked See Meng Geok, Chairman of the organizing a new chapter of deepening economic and committee of MCEC 2020, and Mr. Feng Qi, CEO of trade and friendly exchanges between Malaysia China Construction Bank (Malaysia) and Principal

FUZHOU CITY and China. Officer of China Construction Bank Labuan Branch Government leaders and business elites (CCBL). gathered at the Huating Hall of C&D Hotel Fuzhou Thanks to the virtual platform sponsored by included China’s official representatives namely the China Construction Bank, highlights of the Long YongTu, WTO accession Chief Negotiator MCEC 2020 were promoted widely. In addition to

CHINA and Former Vice Minister, Ministry of Foreign Trade the two event venues in Malaysia and China, and Economic Cooperation of China, Yang which were connected live to chambers of WeiQun, Deputy Director of the Department of commerce in many countries, all virtual Asian Affairs for the Ministry of Commerce of participants could also view the whole event China, Guo NingNing, Vice Governor of Fujian online. KiplePay was familiar with the unique challenges that T Café faced. They knew that neighbourhood cafes and local community businesses have very special needs; different from the way an established online store sells its goods in an e-commerce ecosystem. Local community-based businesses thrived on the quality of building strong customer bonds through great customer experience. For smaller businesses, getting from offline to online is not a flick of a switch. As a start, KiplePay and T Café drew out a clear digital solution together. “We didn’t need a strategy but a quick turnaround solution to survive. We called it ‘The T-Café Survival Kit’. Our first step together was re-drawing our desired diner journey for both online and offline in the new norm,” they recalled fondly. There were 2 key critical components within the survival kit. First, listing of products needed to be simple but flexible. “We needed a platform with an ability to give us a level of personalization such as extra discounts, targeted communications and special benefits that we can pivot at any time.” The second component was a personalized end to end experience from selection to payment and delivery. “KiplePay offered us their Unified Payments solution. Their kit worked for both online and offline experiences simultaneously.” Armed with the kit, T Café quickly reviewed their list of customers and how to reach out to them socially. They worked quickly on marketing campaigns to drive repeat visits and referrals. KiplePay worked with T Café to ensure that they could quickly list changed up menus and pricings depending on available produce and customer preferences. For walk-ins, they used KiplePay’s e-Wallet and Merchant applications to minimise physical interactions and follow SOP guidelines with customers who choose to dine-in. The app allowed them to take orders quickly and handle payments without customers walking up to the cashier. Customers could conveniently place their orders and make payments at their table through the app. This minimised physical interactions with customers and takeaway could even be ordered and paid in advance. For an online journey, T Café used KiplePay’s 1-Click Payment solution, which was quickly integrated onto their social media channel. This allowed T Café’s owner to confidently do something he had never done before - create a dynamic online menu, that he could easily update depending on demands and even promote special occasion items, which have since improved his sales efficiency. “Suddenly, we had a new digital sales channel set-up for us in a week,” they enthused. “One of the plus points is that we did not have to spend additionally in building a website - it was all done in a simple 3-step process.” The café created an Order Link, posted it on Social Media and customers could then Order and Pay with a single click before scheduling a delivery or pick-up. "It was important to get all that we needed from the same credible partner that understood us so that we don’t have to repeat our needs multiple times. The digital playground has now opened up many opportunities and additional income streams that would not have been possible if we only rely on offline walk-ins. Faced with challenges in this new normal, digital platforms and digital payments are allowing us to be more flexible as a company and the KiplePay team have taken us step-by-step to successfully make this transition."

09 MALAYSIA-CHINA BUSINESS MAGAZINE

Grand opening ceremony of The 10th Malaysia-China Entrepreneurs Conference (MCEC 2020) in MCEC 2020 THE 10TH MALAYSIA-CHINA ENTREPRENEURS CONFERENCE

TAN YEW SING AND WU NANXIANG ENCOURAGE ENTREPRENEURS TO PUSH MALAYSIA-CHINA COOPERATION TO NEW HEIGHTS Malaysia and China held the opening investment in foreign countries, he highlighted the ceremony simultaneously after live broadcast much favourable preferential conditions provided started at 9:00 a.m., with China represented by Guo by the Malaysian government. He believes that NingNing and Long YongTu, and Malaysia cooperation between the two countries can represented by Lim Ban Hong, Tan Yew Sing, See complement each other's advantages and Meng Geok and Feng Qi. achieve mutual benefit and win-win results. The MCEC 2020 was held virtually and In his welcome speech, Chinese host Wu simultaneously in two different venues of Malaysia NanXiang pointed out that when he took over the and China, which led to a first-of-its-kind ceremonial flag at the MCEC 2019 in Kuala Lumpur October last arrangement. The MCEC 2020 mascot, Little Bee year, he not only shouldered a great responsibility Beibei, brought audiences of the two venues but also accepted a glorious task. He felt thankful together into the virtual world. The activities also that the highly anticipated MCEC 2020 could be FUZHOU CITY included contract signing, flag handover, enterprise held as scheduled despite all the unforeseen interaction and business docking. difficulties. In his speech, Tan pointed out that China and Notwithstanding the adverse effects of this Malaysia are becoming friendlier in their economic year's COVID-19 pandemic, Malaysia and China and trade relations. At present, the domestic innovated new ways of cooperation to ensure consumption activities promoted by China bring continuous economic and trade exchanges CHINA about great business opportunities for the small and between the two countries. He anticipated medium-sized enterprises of Malaysia. cooperation between the two countries to reach Speaking on the “going out” policy of Chinese new heights in the post-pandemic era. 10 MALAYSIA-CHINA BUSINESS MAGAZINE

Deputy International Trade and Industry Minister Datuk THE 10TH MALAYSIA-CHINA ENTREPRENEURS CONFERENCE MCEC 2020 Lim Ban Hong ( seated 3rd from left ), MCCC President Datuk Tan Yew Sing (3rd from right) with VIPs in event in TEST BROUGHT BY THE PANDEMIC Kuala Lumpur. BRINGS PARTNERS CLOSER TOGETHER Official representative, Deputy International "China attaches great importance to the Trade and Industry Minister Datuk Lim Ban Hong, economic and trade cooperation with Malaysia.” In mentioned in his speech that the trade volume 2020, despite COVID-19 pandemic, China's between Malaysia and China reached US$80.06 investment in Malaysia in the first nine months is still billion from January to August 2020, and China growing, he said. continues to be the largest investor of Malaysia's Guo NingNing, Vice Governor of Fujian manufacturing industry for four consecutive years. Province, said that Malaysia is Fujian's fourth largest He hopes that elites of the business circles of the trading partner in ASEAN, the third largest source of two countries will have a deeper level of foreign investment, and the second largest cooperation and development in digital economy, investment destination. big data, high technology, innovative economy, She hopes that Malaysian and Chinese industrial innovation and modern agriculture through entrepreneurs and the people of the two countries MCEC 2020. can stand at a new historical starting point in the Yang WeiQun, Deputy Director of the post-pandemic era, and to jointly promote the Department of Asian Affairs for the Ministry of construction of a new development pattern of Commerce of China, expressed appreciation that mutual promotion of international and domestic Malaysia and China are good partners that can rely economies, and jointly deepen and expand on each other. economic and trade cooperation between Malaysia and China, so as to achieve fruitful results.

MCEC 2020 INCORPORATES LATEST DEVELOPMENTS AND TRENDS The major activities of the Cross-Border Business General MCEC 2020 focused on the incisive Manager Wei Chen talked about speeches of leading entrepreneurs "2020, New Trends for Cross-Border from various sectors and industries. e-Commerce", while Green Packet From the keynote speech, the two Berhad's Group Managing Director main lectures to the three thematic and CEO Puan Chan Cheong lectures, leading entrepreneurs spoke on “The Economic interacted virtually and shared Opportunities in the Era of Cloud opinions and ideas beyond the Computing.” limits of space and time!

FUZHOU CITY At the three thematic lectures, In his keynote speech, Long Dr. James Tee and Zhao Chen shed YongTu(picture) shared an in-depth light on the “Advanced overview of the international Manufacturing and High-Tech economy and its future with Industries”; Dato’ Ng Wan Peng participants, and put forward ideas and Li Cong discussed about

CHINA Keynote Speech speaker : for future economic and trade “E-Commerce” with participants; Long YongTu, China's WTO development between Malaysia while Datuk Edmund Kong and Hu accession Chief Negotiator , and China. BoFei touched on the “Financial Forner Vice Minister of Service industry and Property At the two highly anticipated Foreign Trade and Economic Development.” main lectures, Lazada Group's Cooperation. 11 MALAYSIA-CHINA BUSINESS MAGAZINE MCEC 2020 THE 10TH MALAYSIA-CHINA ENTREPRENEURS CONFERENCE

MCEC 2020 held virtually as a “Cloud Conference” for the first time, participants from different countries hit new record.

Cloud signing of contracts.

MCCC President Tan Yew Sing (second from right) presents a memento to Deputy International Trade and Industry Minister Datuk Lim Ban Hong. From left are Chairman of the organizing committee of MCEC 2020 Dato' See Meng Geok and CEO of China Construction Bank (Malaysia) and Principal Officer of China Construction Bank Labuan Branch (CCBL) Felix Feng Qi. FUZHOU CITY CHINA Grand opening ceremony in Fuzhou,China,with top officers from goverment departments and corporates, 12 MALAYSIA-CHINA BUSINESS MAGAZINE

ALLIANCE STEEL UPGRADING MALAYSIA’S STEEL INDUSTRY

Alliance Steel (M) Sdn. Bhd. was founded in April 2014. It is located in the Capital of Pahang State and the biggest city of East Coast Economic Region – Kuantan, near to the port of Kuantan, facing the South China Sea. Alliance Steel is a state-owned-joint-stock foreign investment enterprise jointly invested by Guangxi Beibu Gulf Port International Group Co., Ltd. and Guangxi Shenglong Metallugical Co., Ltd., personally driven by heads of state of the two countries China and Malaysia, which work together to build the first and also key project in Malaysia-China Kuantan Industrial Park (MCKIP). Total investment of this project costs 1.4 billion USD, covering 710 acres of land, specialized in producing high-speed wire rod, bar rod and H-beam steel with an annual production of 3.5 million tons. Alliance Steel (M) Sdn. Bhd. is a transnational metallurgical enterprise integrating production, processing, distribution and trade with most advanced technology and equipment, most complete steel varieties and specifications in the steel industry in Malaysia. Besides, it is one of the most competitive steel plants in Southeast Asia region and also the first steel company that adopt complete flow and process technology to produce H-beam steels in ASEAN region. As the first project in MCKIP, it has generated thousands of employment opportunities for the locals, especially attracting a large number of youths and graduates-level human resources to return home and contribute to the development and transformation of Kuantan as well as Pahang. By providing higher salaries and other benefits, ASSB is competent to stimulate local economy. Additionally, large scale construction and operation of ASSB has promoted the development of upstream and downstream industries such as hardware, construction, logistics, retail, service, etc., which ultimately benefited a mass of local small and medium-sized businesses. MALAYSIA-CHINA BUSINESS MAGAZINE 13

Meanwhile, Alliance Steel has promoted the upgrading of Malaysia’s steel industry, and is determined to be “the most competitive steel plants in Southeast Asia region”, bringing China's and the world's leading technology to Malaysia, promoting technological innovation and economic development. While achieving the goal of industrial development, ASSB has not forgotten the environmental protection task. It adopts advanced technologies such as information automation technology, energy conservation and emission reduction technology, recycling technology and other advanced technologies in full accordance with the whole process production process, laying the foundation for the production of high-quality products. Moreover, the environmental protection investment of ASSB accounts for as high as 16.15%, with high resource recovery and utilization rate and low environmental protection emission index, becoming the circular economy model in the industry. Alliance Steel always adhere to the management philosophy of “In Malaysia, For Malaysia”, abides by the laws and regulations of Malaysia, respects the local culture customs and religious beliefs, set up halal restaurants, prayer rooms and staff dormitories, guarantees the needs of local employees for their work, life and religious activities, and actively participates in local charitable activities, shouldering the social responsibility of enterprises. In addition to improving the legal awareness of the top management, ASSB provides Malaysian employees with skills training, enhance the training and reserve of industrial and technical talents, helps the locals to be benefited from the development of enterprises, create wealth, increase people's income, upgrade local economy and contribute to local development. 14 MALAYSIA-CHINA BUSINESS MAGAZINE

Ouyang Yujing, the newly appointed Ambassador of WELCOME THE NEW China to Malaysia. AMBASSADOR OUYANG YUJING In the afternoon of 20th December 2020, Ouyang Yujing, the newly appointed Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to Malaysia, has arrived in Malaysia. During the press interview at the KLIA, Ambassador Ouyang said Malaysia is a blessed land with natural wonders, a diverse and inclusive culture as well as a warm and friendly people. The tremendous support and dedication given to the China-Malaysia relations by the Malaysian government and friends from all walks of life over the years has impressed him deeply. It is both an honor and a destiny for him to be appointed as the Chinese Ambassador to Malaysia. Ambassador Ouyang pointed out that over the years and with the joint efforts by the Chinese and Malaysian sides, the Comprehensive Strategic Partnership tue challenges as friends and partners. In the face of the sudden outbreak of the COVID-19 pandemic,China and Malaysia will continue to join hands in coping with challenges such as containing the pandemic and recovering the economy. He will do his utmost efforts to work closely with Malaysian friends from all walks of life to bring China-Malaysia relations to a new level. Together, China and Malaysia will forever be good neighbors, friends, partners and brothers. The Malaysia-China Chamber of Commerce ( MCCC ) welcome Ouyang Yujing’s appointment. In the press statement MCCC said it will work closely with the new Ambassador and his office to further strengthen the bilateral relationns. Datok Tan Yew Sing, President of MCCC is confidence with the new RCEP in force, Malaysia and China can achieve new hight of economiy and trade relations.

MCCC KEDAH-PERLIS BRANCH IS BORN The Malaysia-China Chamber of Commerce ( MCCC ) Kedah - Perlis Branch is newly formed , registration opproved by ROS on 20 October 2020.This is the 10th branch of MCCC,led by branch president Mr. TAN AH KIANG（seated center） MALAYSIA-CHINA BUSINESS MAGAZINE 15

MCCC WELCOME BUDGET 2021 Budget 2021 is a deficit driven expansionary budget to spur growth, government has to be discipline to revert to credible debt ratio level when things turn for better. Under the current circumstances, we welcome the government to craft such budget that is inclusive and forward looking. The budget addresses many concerns that affect the rakyat’s wellbeing, businesses, and the sustainability of our future economy. In a situation where everyone is facing much hardship, there are ample funding provisions within the budget that would be a relief to many. It is assuring to see that the budget also provides a lot on emphasis on technology, especially on digitalization and the internet of things. Regardless whether we will get the vaccines for the COVID19 pandemic any time soon, the new normal would definitely require us to adapt to the The presented budget didn’t mention where the 2021 new reality. Individual, businesses, and government growth going to come from. Hopefully Malaysia can agencies will have to be more tech savvy. The emphasis achieve the expected growth of 6.5-7.5% GDP. on TVET, retraining and reskilling of the workforce, the (Malaysia-China Chamber of Commerce Press emphasis on high tech and R&D for businesses, are just Statement on 6 November 2020 ) among the many things provided in the budget to prepare us for the future. Equally important is the provisions for Sustainable Development Goal (SDG) for our industry. Emphasis on industry such as Oil & Gas, Electrical & Electronics, COMBATING Aerospace, and Renewable Energy will be very important for our future. It is THE COVID-19 definitely a budget that is helping us facing the current reality, but at the same time preparing us for the future. The Malaysia-China Chamber of Commerce ( MCCC) applauds the government expansionary budget to sustain our economy in the current economic condition. It is important, however, that the level of debt to GDP ratio be managed well. As a chamber that promotes the cooperation between Malaysia and China, we look forward to work closely with the government ministries and their agencies to help promote trade and investment between the two countries. MCCC welcome special incentives for FDI including new tax incentive for establishment of Global Trading Centre at a concessionary rate of 10 percent for a period of 5 years and special income President of Malaysia-China Chamber Of Commerce (MCCC) tax treatment at a flat rate of 15 percent Datuk Tan Yew Sing paid a courtesy call to Senior Minister and for a period of 5 years to non-resident Minister of International Trade and Industry Dato’ Seri Mohamed individuals holding key positions for Azmin Ali. MCCC has put forward proposals to the Ministry on the strategic new investment by companies COVID-19 pandemic to support the business sector and revitalize the relocating their operations to Malaysia. national economy. 16 MALAYSIA-CHINA BUSINESS MAGAZINE

The Malaysia-China Chamber of Commerce held its Annual National General Assembly during the Recovery Movement Control Order, and for the first time, it held the AGM live online for members who could not physically present to participate virtually.

SEARCHING OPPORTUNITY IN THE MIDST OF CRISIS MCCC AGM CONTINUES TO LOOK FORWARD

The Malaysia-China Chamber of Commerce clear-headed in response to the unexpected (MCCC) held its Annual National General Assembly pandemic situation. 2020 in Kuala Lumpur on 26 September. Due to the "Since the government implemented the MCO implementation of the Recovery Movement Control on 18 March, MCCC has had to cancel or postpone (RMCO) and in compliance with the government SOP several local and overseas events. However, we did on the number of participants, the AGM was held not stop. From April to mid-July, we had organized 16 physically and virtually for the first time so that online forums in both Mandarin and English. members who could not be present could participate live online. As a result of the COVID-19 pandemic, the 10th Malaysia-China Entrepreneurs Conference (MCEC) In his speech, MCCC President Datuk Tan Yew 2020, which scheduled to be held in Fuzhou City of Sing pointed out that the COVID-19 pandemic has Fujian Province, China, was held as a Cloud brought a great blow to the market, and hence Conference as well as physically and simultaneously businesses must make adjustment and to adopt in Malaysia and China. high-tech innovation as the engine to implement transformation. This year, MCCC is celebrating its 30th Anniversary Pearl Jubilee and scheduled to hold an “Entering the era of Industry 4.0, innovation and annual dinner party on 28 November 2020. However, technology development brought about by the adjustment to this plan is expected in response to the integration of artificial intelligence, blockchain and development of the pandemic situation. cloud computing can spur new ideas and direction for enterprises. MCCC AGM 2020 also passed 10 motions, including calling on the government to help small and Chinese enterprises are leading in the medium-sized enterprises (SMEs) to open up the application of high technology. We can learn from international market and to provide a more friendly China while leveraging on our advantages to deferred loan repayment scheme, as well as urging achieve win-win results.” both the opposition and the government to put aside He cited several online forums held by MCCC their prejudices and to focus on promoting local during the Movement Control Order (MCO) as an economic development and wellbeing of the example, pointing out that enterprises should remain people. MALAYSIA-CHINA BUSINESS MAGAZINE 17

YEC : ADAPT NEW NORM AND MOVING FORWARD

The Young Entrepreneurs Committee of pandemic.YEC Chairman Bran Chong Bar Yuan urged to Malaysia-China Chamber of Commerce (MCCC-YEC) adapt new notmal and transform to enhance businesses 2020 Annual National General Meeting (AGM) call upon moving forward.MCCC President Datuk Tan Yew Sing the government to set up special ‘’ Green Channel ” hopes to recruit more young entrepreneurs, especially between Malaysia and China, this is to facilitate trade those who are not familiar with Mandarin and opportunities and business travelling. non-Chinese, to better meet the multi-ethnic positioning of The 2020 AGM focus on the impact of COVID-19 MCCC.

MCCC-YEC 2020 AGM group picture with mask combating COVID-19

WEC: TAX RELIEF FOR WOMEN ENTREPRENEURS

The Women Entrepreneurs Committee of Malaysia-China Chamber of Commerce (MCCC-WEC) 2020 Annual National General Meeting (AGM) was held online and offline simultaneously. The AGM urged goverment to establish an international data centre for the Women Entrepreneur Network Association. Helen Seibt, Chairperson of MCCC WEC, pointed out in her speech that the goal and purpose of the WEC is to build an enhanced platform integrating economy and trade to improve the comprehensive quality and MCCC Women Entrepreneurs Committee AGM 2020 proposes to macro outlook of women establish an international data centre for the Women Entrepreneur entrepreneurs, who are fit both Network Association. mentally and physically. She encouraged members of WEC to help each other and achieve mutually beneficial results. 18 MALAYSIA-CHINA BUSINESS MAGAZINE

MEETING WITH SPECIAL ENVOY OF THE PM

The national council members of Malaysia- China Chamber Of Commerce (MCCC) led by president Datuk Tan Yew Sing paid a courtesy call to Dato Seri Tiong King Sing, Special Envoy of the Prime minister of Malaysia to the People's Republic of China. During the meeting with MCCC, Dato Seri Tiong,who is also the Chairman of Board of Directors of the Malaysia- China Business Council ,expressed the importance of bilateral relationships and looking forward to work hand in hand with MCCC. (Group picture shows Datuk Tan Yew Sing (3rd from left) ,Dato Seri Tiong King Sing(3rd from right) and delegates from both organisation.) MALAYSIAN, SINGAPOREAN WORK HAND-IN-HAND TO PENETRATE THE GREAT ASEAN MARKET Officials from Singapore High Commission in Kuala Lumpur paid a courtesy call on the Malaysia-China Chamber of Commerce on 22 July 2020, in hope to learn more about the activities and objectives of MCCC and to grasp the economic environments of the two countries under the pandemic situation. Both sides believe that entrepreneurs in Malaysia Officials from the and Singapore can learn from each other, especially in terms of market development and Singapore High marketing. Commission in Kuala Lumpur As one of the largest trading countries in Malaysia, the two sides said that the two paid a courtesy countries could cooperate with each other to penetrate the ASEAN market and to call on the MCCC promote the resources of the two countries. and was received At the meeting, MCCC Vice President Kevin Siah shared that MCCC focuses on by Vice President investment promotion and has Kevin Siah(centre). close cooperation with government units to support the development and investment of Malaysia. He also welcomed companies from Singapore to invest in Malaysia. Also present were MCCC Vice President Ngan Teng Ye, Deputy Treasurer Yong Cher Vee, International Relation Committee Chairman Wong Yuan Cheat, Singapore High Commission First Secretary (Political) Yong Xin Tian, Second Secretary Li Junjie [transliteration] and officer Jasmine. MALAYSIA-CHINA BUSINESS MAGAZINE 19

MCCC WEBINAR RECONNECT THE WORLD COVID-19 pandemic separated the whole world ! Social distancing, lock down policy for pass 1 year had changed the lifestyle and business modal in Malaysia. New Normal is the trend. But those are disconnected must be reconnect and the key tool is the virtual dialogue,online meeting etc. Malaysia-China Chamber Of Commerce (MCCC) serving the nationwide members,community and even overseas stake holders, organised virtual seminar namely : MCCC Webinar to hold together during the hard time. To date 16 topics of virtual seminar on air and received excellent response. On 9 November 2020,MCCC Live Webinar: 「Post Budget 2021 Dialogue」is a timely topic and fruitful discussion.

MCCC WEBINAR’S LIST OF TOPIC, AS FOLLOW

新冠肺炎疫情后的人事 Beating Covid with 区块链大揭秘 疫情后企业布局与转型 1 管理 5 the Whole of 9 13 Malaysia 女企在疫情中的经历与 Covid-19 Safety net 新冠肺炎疫情后政府提 10 领悟（2）——律师与医 14 for People and 2 供的经济振兴配套 女企在疫情中的经历与 6 领悟（1） 疗科技篇 Economy - How to fund it ？ 疫情对全球区域地缘政 企业应当自强，从危机 Way Forward on IR 11 3 中找到机会 7 治和经济的影响以及东 女企在疫情中的经历与 4.0 for SME 盟/马来西亚未来的走向 15 领悟（3）

Digitalisation of Global & Malaysia From surviving to China Post-Covid: 4 Current Biz #MCO 8 Market Economy 12 thriving: Business 16 What’s in it for Outlook, Build back after coronavirus - Malaysian Resilient Economy & Strategies to Grow Businesses Reshape Business Strategy