The AzA Gazette

The Azteca America Monthly Newsletter for Clients, Friends and Associates June 2006 • Number 43 • Year 4

Events • Azteca America’s Upfront 2006 p. 6 more than 30 years. In fact, our soccer • Azteca America’s Upfront in Los Angeles 2006 p. 7 tradition even predates TV Azteca, & Features beginning back in the days when our network was still state controlled. For Time Warner and instance, with more than 30 years, DeporTV is Mexican television’s oldest DirecTV Come on show on the air, and this is in great part because of José Ramón Strong in Texas Fernández’ incisive and thoughtful analysis of all professional sports, but Thanks to Una Vez Más, Azteca specially soccer. And the list of our America can be viewed in Time entire team of sports professionals is Warner households of San Antonio, too long to list here. Laredo, Brownsville-McAllen and El Paso DMAs. Even more exciting is To be the House of Soccer requires the single-digit to low teens channel AzA, The House years of hard work, patience, and positions for most of these markets. commitment to the sport that Latin The carriage is effective June 1. of Soccer Americans love. Azteca America has the rights to Chivas USA and eight of San Antonio also got a boost in late Thanks to sky-rocket bidding process- Mexican League’s eighteen soccer May with DirecTV coverage, which es, networks around the world today teams, including our own team, marks the 17th market where can boast great sporting events every Monarcas Morelia. Every year we DirecTV carries AzA programming. few years. There are tournaments, show more Mexican League soccer cups and championships that draw matches than all our broadcasting Congratulations to Una Vez Más, Time the attention of millions, and any net- competitors combined. We are happy Warner Cable and DirecTV for these work can show them –provided that to show some aspects of our soccer moves that largely consolidate our dis- they have thick wallets. But to be the credentials in this issue of the Gazette: tribution in Texas and fill out coverage true home of a national pastime is a from our extraordinary soccer com- in the all of the top 20 Hispanic mar- responsibility that requires years of mentators to our own Monarcas kets, adding over 500,000 new televi- dedication and hard work; we are Morelia team we have great reasons sion households to our footprint. proud to say that Azteca America is to say GOOOOOL…. THE place for Mexican Soccer. Congratulations also go out to Comcast for carriage in Portland as part of our Through our parent company, TV Please enjoy, network agreement for “white areas.“ Azteca, we have a soccer tradition of Luis J. Echarte • Chairman

Station Spotlight: Denver, Ft. Collins, Col. Springs 2

T Programming Highlights 3

N FLM Soccer Final Draws Impressive Numbers 4

E Live Events / Cultural Note 8

T Politics and Policy Update 9

N Names & Faces: Oscar Salcedo 9 Our Talent 10 O Fundación Azteca America 11 C AzA Coverage / Contacts 12 www.aztecaamerica.com 1 AzA Gazette The Azteca America Newsletter

effective as of April, places KZCO on “Our commitment going forward is Station the same channel 27 as their over-the- to bring more local news content to air signal, and represents over 200,000 this market, which certainly deserves Spotlight: satellite homes. At the same time, AzA an alternate voice.” KZCO Ch 27 Denver Colorado is building out new markets with Comcast to the north of the city. In terms of promotion, all eyes are KZFC Ch 36 Ft. Collins The Comcast buildout represents currently set on La Academia Bingo, 43,000 new homes over the past year. which will be launched concurrently KZCS Ch 23 Col. Springs with La Academia 5 in July. The con- Natalie Quarantino But aside from ratings and sales, cept is to partner with a top retailer Director of Operations Azteca Colorado has set a new stan- to distribute tens of thousands of Azteca America Colorado dard for community involvement. bingo cards with the images of the participants and once viewers have “We were the first Hispanic station a “bingo,” they can send the cards A little over a year since McGraw-Hill’s in the market to have a staff dedi- to the station for exciting prizes, ownership of Azteca America Colo- cated to community outreach,” said including a trip for two winners to rado, the group, which includes sta- Natalie. attend the live final La Academia tions in Denver and Colorado Springs, concert in City. is showing some impressive numbers. The focus has been on three priorities: children’s welfare, education and Congratulations to Natalie and her The powerful support of parent com- health. Programs include a monthly team at Azteca America Colorado for pany McGraw-Hill Broadcasting, com- three-hour broadcast transmission, the station’s many accomplishments bined with synergies from McGraw- where non-profit specialists are avail- this past year!!! Hill’s ABC sister station provide a com- able for call ins. The Azteca Contesta bination that is hard to beat. phone bank receives calls on issues Stations Data such as immigrations rights, the public “Our top advertisers have stated school system and health issues. Markets Denver, Ft. Collins, Col. Springs that their ROI with Azteca America Especially relevant topics have driven Call Letters KZCO, KZFC, KZCS Colorado is stronger than with the as many as 1,100 calls in a single day. competition,” said Natalie. “This Channels 27, 36, 23 translates into a lot of repeat busi- On the production front, the syner- ness.” gies with Channel 7 ABC affiliate General Market sister station have led to several Part of the reason could be a ratings market firsts. Market Rank 18 • 93 story that is just beginning to be heard. Population 2004* 3,661 • 833 Subscribing to Nielsen NHSI numbers In May, Azteca America Colorado Households* 1,418 • 312 since February, Tom Marsillo, General transmitted a live helicopter broadcast % Cable TV Sales Manager of AzA Spot Sales, said of the Immigrant Reform March in an Penetration 2004 60% • 61% that Azteca Colorado could very well hour-long segment. This was the first Retail Sales (Million US$) 54,570 • 10,835 be one of the strongest ratings stories live helicopter broadcast in history for a % of Hispanic Origin 17.3% • 17.4% of the entire network. Colorado Hispanic station. Hispanic Market Info. “I was really impressed that they were “We are proud to have made histo- popping 1, 2 and 3 demo ratings in ry together with our viewers, and Hispanic TV HH Market Rank 16 • 36 key groups like 18-49,” said Tom. He the 75,000 participants in the Hispanic TV HH added that since the numbers are prior Immigration Reform March. The Market Coverage 1.8% • 0.4% to the inclusion of recent Dish Net- march supports and demonstrates Hispanic TV HH Market * 194 • 48 work carriage, the numbers could even the strength of Denver’s Hispanic Hispanic P2 + Coverage 1.7% • 0.4% be pushed into the 3, 4 or even 5 range market, as it was the third-largest Hispanic P2 + * 645 • 139 once the news subs are accounted for. gathering in the United States. Only Los Angeles and Chicago had larger * In thousands The Dish Network agreement, which is marches,” said Natalie.

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Arcadio seizes the opportunity to As Hispanics from around the globe Programming marry Azul, despite knowing that continue to catch world soccer she is madly in love with Santiago. fever, Los Protagonistas a Nivel Highlights Mundial is off and running. Nevertheless, fate will decide if Bárbara Mori Stars in Azul finds her true love, in a drama With hosts Ramón Díaz and Ángel that faces kidnappings by revolu- García, the program is livened up tionaries and intrigue in a tale of by the Brazilian siren from La stubborn pride and deceit. Academia USA, Heloisa López. Color commentary direct from Germany features David Faitelson.

Other segments include exclusive commentary from Mexico captain Rafael Márquez, the comedy of Andrés Bustamante and his popular Güiri Güiri character, as well as advice from Bárbara Bastérrica (a take-off on the popular character of Paola Núñez in our hit novela Amor en Custodia). And of course we will present the antics of the favorite Tachidito puppet, as well as movie shorts by Rodrigo Murray Our primetime novela Azul Tequila The novela has been specially edit- and Jesús Ochoa. is off to a strong start as a 19th ed for the US market to ensure a century period production starring faster, more dynamic pace. Azteca America is ready to support Bárbara Mori, , Hispanic America’s favorite sport of Rogelio Guerra and Fabiola Don’t miss Azul Tequila weekdays soccer, as well as key international Campomanes. at 9 pm / 8 pm CST. events, with on-field footage direct from Germany. Bárbara Mori is one of the hottest novela stars of the moment. She Los Protagonistas a Don’t miss Los Protagonistas a Nivel began her acting career at Azteca’s Nivel Mundial Thrills Mundial weekdays at 10 pm / 9 pm CEFAC acting school, starring in CST and weekends at 7 pm / 6 pm Azteca novelas such as Al Norte del Audiences With the CST. Corazón, , Súbete Best of Germany a mi Moto and most recently in Rubí, one of the most watched novelas in Univision history.

The novela centers on the brothers Arcadio and Santiago, who strug- gle for control of the La Concordia tequila plantation, where the patri- arch Don Adolfo has promised to bequeath his empire to the son who gives him the first male new- born.

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cont. p. 3 La Academia 5 Debuts July 9 Candidates continue to gear up for the grand debut of La Academia Fifth Generation, with the first con- cert to air live on July 9.

The group of possible participants is down to 39, with the final 18 stu- dents to be announced on July 1. Azteca America hopes to have Other details that have been The big secret, which may be kept ample participation in this genera- announced include the return of until the concert launch, is who the tion coming from our Los Angeles the critic duo of Lolita Cortés and host of the show will be. Local casting held last month. Arturo López Gavito, as well as the Mexican media talks about a short appointment of Jessie Cervantes, list of three or four strong options, Past US Hispanic participants the creative director of a strong any which of whom will surely keep include Rosalía, Suzette, Edgar, Mexican radio network, as director the La Academia emotions high. Johanna and Yuridia. of La Academia.

onship final match of the Fútbol 584,000 men 18-49; according FLM Soccer Final Liga Mexicana (FLM)’s Clausura to Nielsen Media Research’s NHTI 2006 Tournament attracted 1.1 “live” figures. Surpasses the million viewers on May 21. The thrilling match ended 1-0 in Million Mark As for the attractive demograph- favor of the “Tuzos” of Pachuca, ic group of viewers ages 18 who overcame a strong defense Azteca America’s exclusive live through 49, we attracted from the opposing San Luis transmission of the champi- 816,000 viewers, as well as squad.

The match was the highest-rated Hispanic television program of its time slot, beating out program- ming from Univision, and Telefutura.

Azteca America has exclusive broadcast rights for eight of the 18 teams of the First Division of the Mexican Soccer League, broadcast- ing an average of 120 games per season, more than any other net- work. Mexican soccer has two annual tournaments, bringing this exciting sport to viewers through- out the entire year.

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As champions of the 2006 Clausura Ulises Mendivil, Alejandro Corona, Congratulations or Closing season, the Pachuca Alejandro Vela, Christian Armas, Tuzos are joining the club of league Javier Saavedra and Oscar Rojas will Pachuca, powerhouses. The team has an join the Jaguares. The team is trying impressive four titles in the past to keep the level of game that they Champions of the seven years including 1999, 2001, had last season despite the loss of 2006 “Clausura” 2003 and the current 2006 victory. Salvador Cabañas. Unfortunately, just shortly after the Andrés Silvera and Héctor Alta- Tournament title, the Tuzo Head Coach José Luis mirano will join Morelia as they Trejo decided against renewing his look to build on their prior seasons’ contract and moved to the Tigres of liguilla appearance. Monterrey. His replacement is Enri- que “Ojitos” Meza, who had been Santos is trying to win back fans, studying coaching strategies in and has added Francisco Torres, Europe for the last year. Other addi- Walter Jiménez, Oribe Peralta and tions for the season that begins in Eliomar Marcon, as well as the August are midfielder Christian Paraguayan striker Emilio Damián Jiménez and forward Damián Álvarez. Martínez.

Cruz Azul, which had yet another Tecos has signed Chilean midfielder disappointing post-season appear- Hugo Droguett from la “U” de ance after losing to Toluca, hopes Chile, who will join Rafael Medina to reinforce its squad with the and Francisco Bravo. Meanwhile, arrival of Israel López from Toluca, Veracruz has added Alonso Danilo Vergne from Atlas, José Sandoval, Marinho Ledezma, Alberto Hernández from Necaxa Enrique Badillo, Cirilo Saucedo, and the return of Richard Núñez David Mendoza, Iván Estrada, from Pachuca. Jaime Ruíz and Hugo García.

club had two semifinals under its rrey. In 2005, the team once again Monarcas Morelia belt, successes that culminated led the regular season and was The Monarcas were originally with the inauguration of a new sta- awarded the Balón de Oro for hav- founded in 1924 in Morelia under dium, the Estadio Morelos, in 1989. ing accumulated the most points in the name “Oro.” However, it wasn’t a combined season (2004 Opening until 1947 when “Oro-Morelia” The Monarcas were purchased by and 2005 Closing). joined the central region soccer TV Azteca in 1996 and soon began organization and changed its name to fight for league championships. to Club Deportivo Morelia AC. Álvaro Dávila was named club pres- ident in 1999, and in 2000, the After finishing in second place in squad defeated Toluca for its first the minor league in 1957, the team league championship. The club par- ascended to the First Division. ticipated in the Copa América and However, after 11 years, the squad Copa de Campeones tournaments slipped back to the minors, and it in 2002. In 2003, Morelia finished wasn’t until the early eighties that the regular season in first place and the club returned to the big made it to the final of the playoffs, leagues. By the mid eighties, the where it was defeated by Monte-

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Nielsen figure is likely to rise a few Next, Adrian Steckel spoke about Azteca America’s points once the cable agreements the network’s main structural that we have already announced changes, including moving opera- Upfront 2006 are taken into account. tions from Mexico City to Los

Angeles, and the importance of the move. He also spoke about the quality of our programming and the unmatched advantages that the network provides to its clients. He said that audience share more than doubled in the last year while maintaining an audience with stronger purchas- ing power.

Driving the message home, Carlos de la Garza spoke about network Armando Guzmán, Pati Chapoy, Luis J. Echarte and Aurora Valle. growth in key demos and explained how clients can access With the theme “Experience the larger and better audiences by Passion,” we held our fourth buying Azteca America. He also Upfront in New York on May 15 highlighted the numerous product once again in the breathtaking integration opportunities at facilities of the American Natural Azteca America, and announced History Museum in Manhattan’s that Azteca America will be in Upper West Side. Nielsen’s National Television Index (NTI) service later this year. Following a brief introduction by our LA anchor Nancy Agosto, Luis J. Azteca America continues grow- Echarte took the stage to talk ing in the US Hispanic market with about our footprint growth; most better coverage, a bigger and bet- notably that as of early 2006, ter audience, and flexible sales Azteca America is considered a plans, all of which increase value national network by Nielsen. This for clients. means that beginning this year, Carlos de la Garza. Azteca America is listed in the “Big Books” of Nielsen’s NHTI service alongside Univisión, Telefutura and Telemundo.

At the time, Mr. Echarte spoke of 45 markets, a number that has since been upped to 48 markets thanks to key cable deals (see p.1). Our over-the-air coverage was announced at 86% and Nielsen coverage at 70%. However, the

Adrian Steckel, Mario San Román and Luis J. Echarte with top talent.

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Adrian Steckel, President and CEO, progress will continue as the com- Our Upfront spoke about the network’s main pany keeps expanding. structural changes and explained Touches Both that AzA keeps moving aggressively Azteca 54 General Sales Manager in a positive direction; change and Jorge Jaidar presented clients Coasts with extensive options of live events and product placement opportunities to complement tra- ditional television spot sales.

Azteca America executives pre- sented upcoming thrilling pro- gramming that further boosts the network’s programming grid, such as Los Protagonistas a Nivel Mundial with updates from Germany; top quality boxing from Boxeo Azteca; two new novelas with ample success in Mexico, Amor sin Condiciones and ; new versions Adrian Steckel, Luis J. Echarte and Jorge Jaidar. of our smash musical reality shows, La Academia 5 and La On May 25, we took our Upfront Academia USA; newscasts and presentation to Los Angeles to give entertainment shows produced in our West Coast clients a taste of Azteca America’s digital studio in the traditional East Coast event. LA, and much more.

Our LA anchorwoman, Nancy The evening concluded with a Agosto, kicked off the event by beautiful outdoors cocktail recep- welcoming an enthusiastic audi- tion with entertainment from La ence of over 300 people to the Academia. Skirball Cultural Center, a symbolic location to celebrate culture and diversity.

Adrian Steckel. Los Angeles Council President Eric Garcetti applauded Azteca Ame- rica’s planned corporate headquar- ters move and expressed the impor- tance of solidifying Los Angeles as a national Hispanic media center.

Chairman Luis J. Echarte said Azteca America’s relocation to Los Angeles was a bold move that sig- nals a new direction, with a new management team that will take Azteca America to the next level of expansion. José Martín Sámano, Jackeline Cacho and Jorge Gestoso.

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La Academia USA New York concert, the talent was invited to Live Events pose for pictures and sign auto- But San Diego was not all for La graphs. Special thanks to Azteca Live Concert Update Academia USA talent. Frankie and America New York and TVC for your Mariana Vargas were also present participation and hospitality. Our live events area has been work- for the gigantic May 14 Corona Park ing overtime in recent months. event in Queens. The event attracts Kumbia Kings and Intocable Here is a recap of a few events of an estimated 500,000 people to cel- our La Academia USA talent, as ebrate Mothers’ Day and of course a May was hot as the Kumbia Kings well as an update of our Kumbia little of 5 de Mayo as well. Fans from rolled through the Western half of Kings tour. Mexico to Puerto Rico to Colombia the country. Concert locations were present to see their favorite La included Los Angeles, Denver, Salt La Academia USA San Diego Academia USA stars. Following the Lake City, Dallas and Las Vegas, where Kumbia Kings showed why Azteca America San Diego scored a they are the Latino group of record huge success with La Academia today. Group leader Cruz Martínez USA stars. As part of the 5 de Mayo accepted 3 Gold and 2 Platinum celebration and to a crowd of over albums on stage in LA’s Gibson 30,000, Frankie, Yoshigei and the Amphitheater in an emotional La Academia USA winner Mariana event that celebrated the million- Vargas captivated audiences with plus sales of the hit albums Fuego favorite La Academia USA hits. and Kumbia Kings Live. Another Prior to the concert, our young tal- tour highlight was the dynamic ent signed autographs for fans that presence of the hit Regional were thrilled to finally meet their Mexican group Intocable in the idols in person. The 5 de Mayo Denver, Salt Lake City and Las event is the largest of San Diego Vegas concerts. The play list includ- County and took place on May 7 at ed such memorable hits as: Y Todo the Feria del Mar fairgounds. Para Qué, Contra Viento y Marea, Special thanks to McGraw Hill’s Aire, Mojado, keeping audiences Azteca America San Diego for mak- thrilled throughout the concerts. ing this happen.

III returned in 1863 with 29,000 street militia to drive out the Cultural Note: troops and installed the puppet Spaniards. Even though the revolu- regime of Maximilian, which wasn’t tionaries were defeated, the event Contrary to the popular belief of driven out by Juárez until 1867. marks a movement that eventually many folks in the US, Mexicans Despite being a source of national led to the Spanish recognition of included, Mexico’s Independence pride, 5 de Mayo is not an official hol- independence in 1821. The official Day is not May 5. iday in Mexico. holiday is September 16.

Cinco de Mayo celebrates the Battle Mexico’s Independence Day is cele- Mexicans traditionally meet in town of Puebla, an invasion by French brated at 11 pm on September 15 centers or Zócalos to celebrate the forces in 1862 under the guise of col- to commemorate the Grito as is event and follow local municipal lecting international debt. Although known the famed phrase “Viva leaders or in the case of the Mexico slightly outnumbered, Mexican forces México,” which was shouted City’s Zócalo, the President of beat back a force of 6,000 French through the streets of Dolores, Mexico, as they repeat “Viva troops and marked an important Guanajuato by Father Miguel México” three times with great international victory. Unfortunately Hidalgo following the ringing of emotion, followed by music and France, under the reign of Napoleon church bells and the formation of a fireworks.

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We are also building coalitions The competition is tight and the Politics and with the non-profit community like debate is intensifying as migration National Council of La Raza, and foreign policy continue to be Policy Update Esperanza USA, and the Congre- important issues. Many polls show ssional Hispanic Caucus Institute to leading candidates Andrés Manuel Washington D.C. Trip insure partnerships between Azteca López Obrador (PRD) and Felipe America and the community. Calderón (PAN) in a dead heat, fol- Azteca America met with lowed by Roberto Madrazo (PRI). Senators and Representatives Politics from both sides of the aisle, as In California, as immigration well as with White House staff to Keep your eye on the July 2 issues heat up, Phil Angelides has announce the upcoming launch Mexican Presidential Elections. won the Democratic Gubernatorial of our Azteca America affiliate Primary and will face incumbent station in Washington DC. The Governor Arnold Schwarzenegger news was received with much in the November elections. excitement and anticipation. In Congress, all wait for the naming We continue working with of the members of the Conference Members of Congress on Public Committee that will debate the Service Announcements. Cu- immigration proposals that include rrent and future causes include civic border fencing, a guest-worker pro- responsibility, drinking and driving, gram, workplace enforcement, crim- an anti-drug campaign, mental inal penalties for illegal status, and health, diabetes and heart disease. paths to legalization.

On the news side he got his start Names & Faces in 1999 as producer of Hechos 7, one of the network newscasts in Mexico, with Pablo Latapí and Lilly Oscar Salcedo Tellez. He also produced an ecol- News and Sports Director ogy program called Revelaciones, Azteca America as well as a series of special inves- tigative news programs. He then went on to produce TV Azteca’s Oscar is one of the veterans at flagship network news program, Azteca who actually predates the Hechos, with Javier Alatorre. network. He began at Azteca pre- cursor Imevisión in 1989 as a pro- A resident of Los Angeles since duction assistant, editor and post January of 2005, Oscar is current- producer. ly our news and sports director, where he is producing our net- He later moved to the area of pro- work and local newscasts from motion at TV Azteca, where he led our Glendale studio, as well as Los campaigns for top novelas and Protagonistas a Nivel Mundial, sports programs, including the which features updates from World Cup of 1998 in France. Germany.

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cursor Imevisión of seven of the Born in Ashkelon, Israel, David Our Talent past World Cups of Soccer, and is Faitelson has lived in Mexico since now with his eighth with Germany. age nine. He began his career as a sports commentator in 1985 cover- JOSÉ RAMÓN FERNÁNDEZ He also pioneered a new format ing baseball for the Mexican daily that has been a standard in La Afición. Later he moved to El Hispanic television with Los Heraldo, then Excelsior, Mexico's Protagonistas. On the air since leading daily at the time. 1986 in Mexico, the program brings together top specialists and In 1989 he moved to the govern- comedy for coverage of top inter- ment-owned television network national sporting events that can’t Imevisión, which later became TV be beat. The format is the model Azteca. He is now covering his for Azteca America’s own Los fourth World Cup Soccer Tour- Protagonistas a Nivel Mundial. nament for Mexico (USA 94, France 98, Korea / Japan 02, and Ger- José Ramón has narrated a total of many this year), as well as five more than 3,500 national and Olympic Games (Seoul 88, Bar- international soccer games. celona 92, Atlanta 96, Sydney 00 and Athens 04).

DAVID FAITELSON His area of expertise is boxing and baseball, which has taken him to World Championship events in Las Vegas, and well as regular season and World Series games through- out the United States, not to men- tion coverage of top Mexican fight- ers and Mexico's professional base- ball league.

He is also very tuned into Mexico's national sport: soccer, or fútbol as it A legend in sports casting, José is known in Spanish, and writes a Ramón counts with the longest- syndicated weekly column for the running sports program in Latin US Hispanic market called America: DeporTV. With over 30 Hablemos de Fútbol. years on the air, José Ramón and DeporTV both predate even our As the head of the sports informa- parent company TV Azteca. tion office at TV Azteca, Mr. Faitelson is a top commentator for José Ramón has led coverage of Los Protagonistas and Azteca eight Olympic Games, from America’s own Los Protagonistas a Montreal to Athens. He has also led Nivel Mundial. coverage for TV Azteca and its pre-

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FUNDACIÓN AZTECA AMERICA

FUNDACIÓN AZTECA AMERICA CELEBRATES FIRST BOARD MEETING

On May 12, Fundación Azteca upcoming projects include infor- America (FAzA) celebrated its first mation campaigns on immigra- board meeting where members tion, to avoid frequent fraudulent learned about FAzA developments, schemes affecting Hispanic resi- including: our Drinking and Driving, dents; a Resources Information voter registration and Live Without Directory so that Hispanics know Drugs campaigns, together with where to go for help on the most our second Juguetón toy drive in pressing issues; and a contest to Los Angeles, with the presence of promote values among Hispanics. Mayor Villaraigosa.

The Board approved all the proj- ects that were presented, includ- On a separate note, Fundación ing a pilot ‘Vive Sin Drogas Tour’ Azteca America launched a FAO that will be held next fall in PSA to help eradicate hunger, fea- Phoenix, Arizona, as well as turing the international soccer star selected PSA campaigns. Other Ronaldinho.

PLEASE, JOIN US IN OUR EFFORT!

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Fresno-Visalia Yakima-Pascoe-Richland Reno Boise Las Vegas Salt Lake City Colorado Springs KFAZ 8 - KMSG 55 KAZW 9 & 27 KAZR 46 KCBB 51 KHDF 19 KSVN 49 -K66FN KZCS 23 Denver Philadelphia 1.9% 0.3% 0.3% 0.2% 1.0% 0.6% 0.4% KZCO 27-KZFC 36 WXSI 33 1.8% 1.4% San Francisco KTNC 42 Omaha New York 3.1% Portland, OR KAZO 57 WNYN 39 0.1% 11.0% Sacramento KTNC 42 Chicago Hartford - New Haven, CT 2.0% WOCK 13 WHCT 38 4.0% 0.7% Bakersfield KPMC 42 0.6% Washington D.C. Monterey-Salinas KMCE 42 Chattanooga 0.6% WDGA 43 0.1% Sta. Barbara-Sta. Maria San Luis Obispo Atlanta KO8MP 8 - K30FD 30 W04DB 4 0.4% 1.0% Charleston Los Angeles WAZS 22 Orlando KAZA 54 0.04% W21AU 21 15.8% 1.3% Albuquerque Palm Springs KQDF 25 Phoenix Wichita West Palm Beach KYAV 12 2.0% KPDF 41 Dallas KSMI 51 WWHB 48 0.4% 0.7% 2.7% San Antonio KODF 26-KLEG 44 0.3% San Diego El Paso KVDF 31 3.6% Ft. Myers Tucson Lubbock 3.2% KZDF 41 Houston WTPH 14 2.0% KUDF 14 K69IM 69 Oklahoma City KAZH 57 0.4% 1.0% 0.4% Austin KOHC 38 Laredo 4.2% 0.3% Amarillo KADF 20 Tampa Miami KTXP 43 - K30HM 30 1.1% Corpus Christi WXAX 26 WPMF 38 0.4% Odessa Victoria KYDF 64 - K34GV 34 1.3% 5.5% K41HY 41 KBGS 25 0.9% 0.4% 0.1% Note: KTNC-TV 42 covers the San Francisco and Harligen-McAllen Over-the-air (OTA) & cable Sacramento DMA´s/Source KNDF 57 - KBDF 64 Nielsen Universe estimates, 2005, Hispanic Households. 2.4% *Nielsen coverage 70% Only cable or satellite

Sales: Carlos de la Garza Contacts: (212) 207-8535 [email protected] Executives: About TV Azteca KAZA: Jorge Jaidar Luis J. Echarte (818) 241-5400 Chairman [email protected] TV Azteca, listed on the Mexican (212) 207-8839 CFO: Luis Mariano Cortés Bolsa and Spain’s Latibex, is the 011(5255) 1720-5777 (818) 241-5400 second largest producer of [email protected] Adrian Steckel Spanish-language programming in Distribution and Affiliate Relations: President and CEO Héctor Romero the world, and one of two nation- (212) 207-8839 (212) 207-8839 wide broadcasters in Mexico. 011(5255) 1720-9189 011(5255) 1720-0060 Editorial Committee [email protected] TV Azteca broadcasts five net- Programming: Joshua Mintz Héctor Romero (818) 241-5400 works: the family-driven Azteca Daniel McCosh [email protected] 13, with 278 signals in Mexico; Linda Garcidueñas the youth-focused Azteca 7, with Elena Arceo For further contacts see our website 270 signals in Mexico; Proyecto Juan Pablo Álvarez 40; Azteca International for 14 Fernanda Ostos David Mejía countries in Central and South Joshua Mintz America and Canada; and Azteca Nathalie Rayes A Grupo Salinas Company America the fastest growing net- www.gruposalinas.com work in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

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