The AzA Gazette The Azteca America Monthly Newsletter for Clients, Friends and Associates June 2006 • Number 43 • Year 4 Events • Azteca America’s Upfront 2006 p. 6 more than 30 years. In fact, our soccer • Azteca America’s Upfront in Los Angeles 2006 p. 7 tradition even predates TV Azteca, & Features beginning back in the days when our network was still state controlled. For Time Warner and instance, with more than 30 years, DeporTV is Mexican television’s oldest DirecTV Come on show on the air, and this is in great part because of José Ramón Strong in Texas Fernández’ incisive and thoughtful analysis of all professional sports, but Thanks to Una Vez Más, Azteca specially soccer. And the list of our America can be viewed in Time entire team of sports professionals is Warner households of San Antonio, too long to list here. Laredo, Brownsville-McAllen and El Paso DMAs. Even more exciting is To be the House of Soccer requires the single-digit to low teens channel AzA, The House years of hard work, patience, and positions for most of these markets. commitment to the sport that Latin The carriage is effective June 1. of Soccer Americans love. Azteca America has the rights to Chivas USA and eight of San Antonio also got a boost in late Thanks to sky-rocket bidding process- Mexican League’s eighteen soccer May with DirecTV coverage, which es, networks around the world today teams, including our own team, marks the 17th market where can boast great sporting events every Monarcas Morelia. Every year we DirecTV carries AzA programming. few years. There are tournaments, show more Mexican League soccer cups and championships that draw matches than all our broadcasting Congratulations to Una Vez Más, Time the attention of millions, and any net- competitors combined. We are happy Warner Cable and DirecTV for these work can show them –provided that to show some aspects of our soccer moves that largely consolidate our dis- they have thick wallets. But to be the credentials in this issue of the Gazette: tribution in Texas and fill out coverage true home of a national pastime is a from our extraordinary soccer com- in the all of the top 20 Hispanic mar- responsibility that requires years of mentators to our own Monarcas kets, adding over 500,000 new televi- dedication and hard work; we are Morelia team we have great reasons sion households to our footprint. proud to say that Azteca America is to say GOOOOOL…. THE place for Mexican Soccer. Congratulations also go out to Comcast for carriage in Portland as part of our Through our parent company, TV Please enjoy, network agreement for “white areas.“ Azteca, we have a soccer tradition of Luis J. Echarte • Chairman Station Spotlight: Denver, Ft. Collins, Col. Springs 2 T Programming Highlights 3 N FLM Soccer Final Draws Impressive Numbers 4 E Live Events / Cultural Note 8 T Politics and Policy Update 9 N Names & Faces: Oscar Salcedo 9 Our Talent 10 O Fundación Azteca America 11 C AzA Coverage / Contacts 12 www.aztecaamerica.com 1 AzA Gazette The Azteca America Newsletter effective as of April, places KZCO on “Our commitment going forward is Station the same channel 27 as their over-the- to bring more local news content to air signal, and represents over 200,000 this market, which certainly deserves Spotlight: satellite homes. At the same time, AzA an alternate voice.” KZCO Ch 27 Denver Colorado is building out new markets with Comcast to the north of the city. In terms of promotion, all eyes are KZFC Ch 36 Ft. Collins The Comcast buildout represents currently set on La Academia Bingo, 43,000 new homes over the past year. which will be launched concurrently KZCS Ch 23 Col. Springs with La Academia 5 in July. The con- Natalie Quarantino But aside from ratings and sales, cept is to partner with a top retailer Director of Operations Azteca Colorado has set a new stan- to distribute tens of thousands of Azteca America Colorado dard for community involvement. bingo cards with the images of the participants and once viewers have “We were the first Hispanic station a “bingo,” they can send the cards A little over a year since McGraw-Hill’s in the market to have a staff dedi- to the station for exciting prizes, ownership of Azteca America Colo- cated to community outreach,” said including a trip for two winners to rado, the group, which includes sta- Natalie. attend the live final La Academia tions in Denver and Colorado Springs, concert in Mexico City. is showing some impressive numbers. The focus has been on three priorities: children’s welfare, education and Congratulations to Natalie and her The powerful support of parent com- health. Programs include a monthly team at Azteca America Colorado for pany McGraw-Hill Broadcasting, com- three-hour broadcast transmission, the station’s many accomplishments bined with synergies from McGraw- where non-profit specialists are avail- this past year!!! Hill’s ABC sister station provide a com- able for call ins. The Azteca Contesta bination that is hard to beat. phone bank receives calls on issues Stations Data such as immigrations rights, the public “Our top advertisers have stated school system and health issues. Markets Denver, Ft. Collins, Col. Springs that their ROI with Azteca America Especially relevant topics have driven Call Letters KZCO, KZFC, KZCS Colorado is stronger than with the as many as 1,100 calls in a single day. competition,” said Natalie. “This Channels 27, 36, 23 translates into a lot of repeat busi- On the production front, the syner- ness.” gies with Channel 7 ABC affiliate General Market sister station have led to several Part of the reason could be a ratings market firsts. Market Rank 18 • 93 story that is just beginning to be heard. Population 2004* 3,661 • 833 Subscribing to Nielsen NHSI numbers In May, Azteca America Colorado Households* 1,418 • 312 since February, Tom Marsillo, General transmitted a live helicopter broadcast % Cable TV Sales Manager of AzA Spot Sales, said of the Immigrant Reform March in an Penetration 2004 60% • 61% that Azteca Colorado could very well hour-long segment. This was the first Retail Sales (Million US$) 54,570 • 10,835 be one of the strongest ratings stories live helicopter broadcast in history for a % of Hispanic Origin 17.3% • 17.4% of the entire network. Colorado Hispanic station. Hispanic Market Info. “I was really impressed that they were “We are proud to have made histo- popping 1, 2 and 3 demo ratings in ry together with our viewers, and Hispanic TV HH Market Rank 16 • 36 key groups like 18-49,” said Tom. He the 75,000 participants in the Hispanic TV HH added that since the numbers are prior Immigration Reform March. The Market Coverage 1.8% • 0.4% to the inclusion of recent Dish Net- march supports and demonstrates Hispanic TV HH Market * 194 • 48 work carriage, the numbers could even the strength of Denver’s Hispanic Hispanic P2 + Coverage 1.7% • 0.4% be pushed into the 3, 4 or even 5 range market, as it was the third-largest Hispanic P2 + * 645 • 139 once the news subs are accounted for. gathering in the United States. Only Los Angeles and Chicago had larger * In thousands The Dish Network agreement, which is marches,” said Natalie. www.aztecaamerica.com 2 AzA Gazette The Azteca America Newsletter Arcadio seizes the opportunity to As Hispanics from around the globe Programming marry Azul, despite knowing that continue to catch world soccer she is madly in love with Santiago. fever, Los Protagonistas a Nivel Highlights Mundial is off and running. Nevertheless, fate will decide if Bárbara Mori Stars in Azul finds her true love, in a drama With hosts Ramón Díaz and Ángel that faces kidnappings by revolu- García, the program is livened up Azul Tequila tionaries and intrigue in a tale of by the Brazilian siren from La stubborn pride and deceit. Academia USA, Heloisa López. Color commentary direct from Germany features David Faitelson. Other segments include exclusive commentary from Mexico captain Rafael Márquez, the comedy of Andrés Bustamante and his popular Güiri Güiri character, as well as advice from Bárbara Bastérrica (a take-off on the popular character of Paola Núñez in our hit novela Amor en Custodia). And of course we will present the antics of the favorite Tachidito puppet, as well as movie shorts by Rodrigo Murray Our primetime novela Azul Tequila The novela has been specially edit- and Jesús Ochoa. is off to a strong start as a 19th ed for the US market to ensure a century period production starring faster, more dynamic pace. Azteca America is ready to support Bárbara Mori, Mauricio Ochmann, Hispanic America’s favorite sport of Rogelio Guerra and Fabiola Don’t miss Azul Tequila weekdays soccer, as well as key international Campomanes. at 9 pm / 8 pm CST. events, with on-field footage direct from Germany. Bárbara Mori is one of the hottest novela stars of the moment. She Los Protagonistas a Don’t miss Los Protagonistas a Nivel began her acting career at Azteca’s Nivel Mundial Thrills Mundial weekdays at 10 pm / 9 pm CEFAC acting school, starring in CST and weekends at 7 pm / 6 pm Azteca novelas such as Al Norte del Audiences With the CST. Corazón, Mirada de Mujer, Súbete Best of Germany a mi Moto and most recently in Rubí, one of the most watched novelas in Univision history. The novela centers on the brothers Arcadio and Santiago, who strug- gle for control of the La Concordia tequila plantation, where the patri- arch Don Adolfo has promised to bequeath his empire to the son who gives him the first male new- born.