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Dsgn Malla Manual História Do Design 001.1.8 Texto Justificado.Cdr A HISTÓRIA DO DESIGN GRÁFICO A HISTÓRIA DO DESIGN GRÁFICO Anderson Rangel RA20172164 Adriano Silva RA20172165 Joyce Ferreira RA20172438 Mario Vinicius RA20161872 Cleber Henrique RA20172179 Wesley Delaneza RA20172185 Kevin Fagundes RA20172138 Gilmara Claudia RA20152534 Efraim Gustavo RA20151129 UM BREVE RESUMO A HISTÓRIA DO DESIGN GRÁFICO - RESUMO Uma breve história da sua origem O homem sempre precisou comunicar-se com seus semelhantes e as primeiras formas de diálogo foram através de elementos visuais. Antes de desenvolverem capacidades de expressão mediante a linguagem falada, utilizaram partes de seu corpo para expor seus estados de ânimos, desejos e inquietudes que, com o tempo, converteram-na em modelos de comunicação – a raiz do design gráfico. Mesmo que a linguagem falada tenha predominado como meio de comunicação, a linguagem visual continuou tendo um importante papel nas relações sociais, principalmente pela utilização de materiais como métodos para “modelar” mensagens visuais, como mostram diversos desenhos em pedras e pinturas rupestres que estudamos, nas quais expõem elementos naturais, atividades do cotidiano e diferentes signos. A expressão de ideias através de formas gráficas se deu por conta do aparecimento da linguagem escrita, que permitia representações de pensamentos mediante um conjunto de elementos gráficos que ordenados, eram capazes de transmitir mensagens que seriam entendidas pela comunidade. Estas linguagens baseavam-se na exposição de símbolos: os alfabetos. Cada um desses símbolos, quando isolados, possuíam um significado incompreensível, entretanto, unidos um ao outro, representavam graficamente a linguagem falada por cada povo ou cultura. Inicialmente a pedra era utilizada como instrumento portador de mensagem, todavia, foram buscados outros materiais que eram mais acessíveis e possuíam maior portabilidade, como os papiros, peles ou pergaminhos. Também passaram a aplicar distintos pigmentos naturais para dar cor e expressão às obras escritas e desenhos e a dispor os diferentes elementos textuais e gráficos de forma harmoniosa e equilibrada. Isto pode ser apreciado na confecção dos incunábulos feitos nos monastérios e se observava com clareza a importância da organização visual para transmitir uma mensagem. 9 A HISTÓRIA DO DESIGN GRÁFICO - RESUMO Posteriormente, Johann Gutenberg deu origem a imprensa, que traz um método de reprodução em grandes quantidades e de forma cômoda, o que possibilitou que documentos e mensagens fossem passados para um grande número de pessoas. Johann Gutenberg Nascimento: 24 de junho de 1400, Mainz, Alemanha Falecimento: 3 de fevereiro de 1468, Mainz, Alemanha Nacionalidade: Alemão Nome completo: Johannes Gensfleisch zur Laden zum Gutenberg Formação: Universidade de Erfurt Pais: Friele Gensfleisch zur Laden, Else Wyrich Assim, surgiu a indústria gráfica e a difusão do conteúdo . Foram inaugurados novos materiais como suporte, novas tintas e tipos de letras, começando o aparecimento de profissionais especializados em seu manejo: os tipógrafos e impressores e os primeiros designers gráficos, encarregados de construir fontes para a construção de materiais que formavam um layout harmonioso. Outro fator que levou ao desenvolvimento do design gráfico foi a Revolução Industrial. Surgiram fábricas e o mercado. Um grande número de pessoas se deslocou para às cidades a procura de trabalho, o número de lojas e comércios foi ampliado. Com isso, desenvolveu-se uma técnica comercial, a publicidade, que tinha como objetivo convencer os consumidores que determinado produto era vantajoso em relação aos demais. A expansão da publicidade foi acompanhada pelo desenvolvimento do design gráfico e dos suportes de comunicação. Para cumprir com o objetivo citado acima, eram necessárias mensagens concisas, carregadas de componentes psicológicos, com ilustrações cada vez mais desenvolvidas, chegando ao maior número possível de pessoas. A essa altura a preocupação já não era apresentar mensagens visuais não só de qualidade, mas efetivas, que vendiam, e para isso, foram realizados grandes investimentos, tornando possível uma grande evolução nas técnicas e profissionais interessados em coloca-los em prática e desenvolvê-los: os designers gráficos. https://www.printi.com.br/blog/design-grafico-uma-breve-historia-da-sua-origem Data: 28/08/2013 H: 2:00 Site Interessante da história https://docente.ifrn.edu.br/carlosdias/informatica/programacao-visual/o-design-grafico-e-sua-historia 9 A HISTÓRIA EM DETALHES A HISTÓRIA DO DESIGN GRÁFICO | ART NOUVEAU O design em si, não possui uma história certa, pois engloba vários elementos, misturando-se com a história da cultura material. Em 1888, os trabalhos de Arts & Crafts, criado na Inglaterra pelo socialista William Morris, (e de ideias influenciadas pelo romancista John Ruskin) procurava um meio de fazer trabalhos impressos em móveis e objetos. O ato de revalorizar o trabalho manual e recuperar o valor estético dos objetos produzidos para uso cotidiano viriam a se transformar no que conhecemos como “design”. A partir deste período histórico, inaugurou-se a Art Nouveau ou em tradução do francês, “arte nova”, que contribuiu para mudanças no setor de arquitetura, influenciando, artes plásticas e design (design de moda, o mobiliário, assim como o design de vasos e lamparinas, artigos de vidro e estampas, havendo também o redesenho das tipografias antigas e ornamentais). Como marca, tinha grande estilo, logo recebeu o apelido de modern style que pelo mundo afora, obteve outras denominações: Flower art na Inglaterra, Liberty, stilo "Floreale" na Itália e na Alemanha Jugendstil, sendo um estilo psicodélico. No Brasil foi divulgado como em francês (Art Nouveau), e o grande nome desse período, foi o ítalo-brasileiro Eliseu d'Angelo Visconti, pintor e designer. Na sequência: Cavalos, Eliseu Daneglo - O Beijo da Gloria, Gustav Klimt - A Lei Áurea, Eliseu Visconti - Bas de Portière, Eliseu Visconti Os avanços tecnológicos melhoraram a qualidade de impressões e até mesmo nas construções. Na arquitetura, passou a ser usado ferro e vidro, enquanto o design gráfico passava a usar litográfica colorida. Neste tempo, os artistas como Touluse-Lautrec, se focaram em produzir cartazes e objetos de decoração, assim deixando uma trilha encaminhando o mundo ao design moderno. Em 1907, arquitetos, designers e empresários alemães que se influenciariam por William Morris e pela Jugendstil ou "Arte Nova Alemã", fundaram a Deutscher Werkbund, que buscava a melhora da produção industrial e futuramente dando início a escola Staaliches Bauhaus. O design tipográfico, durante o futurismo (em 1909), aboliu o tipografismo tradicional explorando a língua nativa (ou vernacular), além das onomatopeias, que tiveram grande repercussão no concretismo; design pós-moderno; dadaísmo (neste período os artistas incorporavam em suas obras montagens de imagens, junção entre diferentes formas de expressão, representação objetos, sons e imagens do cotidiano, com base em fotografia, artes plásticas e teatro) e na tipografia moderna. 9 A HISTÓRIA DO DESIGN GRÁFICO | BAUHAUS Outro movimento estético que deixou marcas no design e artes plásticas foi o neoplasticismo, muitas vezes confundido com o nome da revista De Stijl, fundada em 1917, nos países baixos pelo designer gráfico, arquiteto, artista plástico e poeta neerlandês Theo van Doesburg e alguns colegas. Embora este movimento mantivera-se por menos de quinze anos sua essência permanece até hoje presente na arquitetura e pintura, logo no design também. Sua arte era baseada no abstracionismo, reduzindo os elementos aos seus traços mais puros, ângulos retos, cores primárias e tons de preto e branco se tornaram os elementos essenciais na estética neoplástica, os membros pensavam como se a arte buscada pelo movimento indicasse um relacionamento harmonioso e que representava exemplo perante a sociedade, ou somente para um indivíduo. Theo chegou a dar palestras para divulgar o movimento, um dos lugares foi a escola Bauhaus, onde influenciou a arquitetura e o design com os diversos ambientes futuristas. Stained-Glass Composition VIII, Theo van Doesburg (1883-1931) Theo van Doesburg A união entre arquitetura, pintura e desenho industrial ganhou força em 1919 pela escola de arte Bauhaus, criada pelo arquiteto Walter Gropius, na Alemanha. Sua estética revolucionou o design moderno com formas mais simplistas, linhas retas e um visual minimalista, além de uma forte crítica ao governo de Adolf Hitler, responsável por seu fechamento em 1933. Sua influência é vista nas obras de Oscar Niemeyer, com formas geométricas e cores brancas, utilizadas na construção de Brasília, e até mesmo nos produtos da marca Apple No que se refere à estrutura e à concepção de arte, a Bauhaus foi uma das escolas que mais ousaram, como acentua o artista Lary McGinity(2011, p. 414.) “[...] o ensino da Bauhaus refletia uma visão utópica de uma comunidade de artesãos e artistas que criava objetos simples e bem feitos. Um dos principais professores era o místico Johannes Itten (1888- 1969), que ministrava curso preparatório obrigatório. Suas aulas incluíam 'Análises de obras dos grandes mestres', 'Desenho após nu' e 'Estudos de materiais'”. Igreja de São Francisco, Belo Horizonte-MG Obra de Oscar Niemeyer 9 A HISTÓRIA DO DESIGN GRÁFICO | ART DÉCO A Stijl, não mostrara renovações, então os artistas participantes começaram a procurar novos caminhos e em 1925, o pintor Piet Mondrian que fazia parte dos colaboradores, fez severas críticas ao novo método, logo saindo da revista e ingressando num outro movimento em 1931, fundado na
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