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Digital Design Solutions Social Media Proposal SCOPE of WORK

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Digital Design Solutions Social Media Proposal SCOPE of WORK Digital Design Solutions Social Media Proposal OBJECTIVE: To create a new engaging social media presence, using Facebook, that is strong, professional, and unique to your brand. This will give you a competitive edge in your marketplace. Now more than ever, it is imperative to be on the top of your game and your social media presence reflects just that. SCOPE OF WORK: Digital Design Solutions Social Media Start-Up Package ​Facebook Business Page Initial start-up package $599 ● Kickoff meeting: This meeting is​ designed to create the foundation of your social media plan. We work with you to understand your business goals and the direction you want to go with your site and your social media presence. The goal is to maximize your social media presence in order to drive traffic to your website.​ (1 hour) ● Design or redesign of your Facebook Business Page/Instagram with graphics​: We brand your Facebook platform with updated cover photos and profile pictures to reflect the current look of your website while showcasing your services. We do a deep dive into your business marketplace to understand what the driving forces are in your market, therefore allowing us to build a plan of action and design around the information we obtain. ​ (8 hours) ● Create 6 posts of content prior to launch: We will train you on how to grow your social media audience via inviting people to join your page. Our goal is to teach you how to gain new followers and reach your audience.​ (4 Hours) ● Training for inviting and growing one’s audience prior to launch​: This is the process that is most important in the launch of your social media presence. This will ensure that you are successful in reaching your audience right from the start and gaining followers at the same time. (2 hours) ● Launch Step by step training to ensure your new social media launch is a success. (2 hours) ​ Monthly packages: 2 options, choose 1 ​Elite Package: $720 per month This package is designed to ​maximize your social media presence and enhance your unique professional branding. This package will increase your audience including many specific diverse interests, therefore encouraging interactivity. Statistics show that consistent daily social media marketing allows for you to stay “top of mind” in your industry and encourages social sharing. ● 2 x 1-hour meetings per month to discuss content and posting (2 hours) ● 7 posts per week on Facebook and Instagram for a total of 14 posts per week (16 hours) ● Complimentary custom graphic x 1 per month ($165 value) ● Complimentary quarterly meetings to discuss organic reach strategies and how to continue to grow your audience. ($160 Value) ● Monthly Social Media Report: This ​Basic Package: $400 per month ​This package is designed to ​amplify your social media presence and enhance your unique professional branding. This package will increase your audience including many specific diverse interests, therefore encouraging interactivity. ● 2 x1 hour meetings per month to discuss content and posting (2 hours) ● 3 posts per week on Facebook and Instagram for a total of 6 posts per week (8 hours) ● Monthly Social Media Report Highly recommended for your website in addition to a social media monthly package: ​Facebook Feed on the homepage: Digital Design Solutions will directly feed your Facebook business page on your website. This option allows you to ​maximize your company’s marketing message as it blends into your website. As your Facebook business page is updated, it will automatically update on its own as well on your website. Therefore, leaving you with nothing to worry about! Having this feature also allows you to amplify your brand image, build and grow your customer connections simultaneously. ● Quote: $250 ● Facebook feed will automatically show new Instagram posts on your homepage. Instagram Feed on the homepage: Digital Design Solutions will directly feed your Instagram account into your website. This option allows you to ​amplify your company’s marketing message as it blends into your website. As your Instagram account is updated, it will automatically update on its own as well onto your website. Therefore, leaving you with nothing to worry about! Having this feature also allows you to leverage your brand, increase sales, and engage your customers. ● Quote: $250 ● Instagram feed will automatically show new Instagram posts on your homepage. Google Reviews Feed added to your homepage Digital Design Solutions will directly feed your Google reviews into your website. This option allows you to ​maximize your company’s credibility as it blends into your website. As your Google reviews are updated, it will automatically update on its own as well onto your website. The many benefits of getting Google reviews include Google ranking for local SEO and increasing your online reputation. ● Initial setup: $320 ● Google Review account setup, tested and initial setup on the homepage: $425 ● New reviews will automatically be fed into your site without you having to request/remember to add them to the site. Paid ads for Facebook and Instagram: Paid Facebook and Instagram advertisements are important for businesses because they allow you to target a specific audience. We will design the ad image, text, and simple graphical elements to help amplify your ad’s organic reach. Note: Heavy illustration is not considered here. ● Quote: $165 ● 2 design concepts ● Revisions up to 2 rounds, on the selected concept. Note: We will resize the same ad image to use on Instagram. Facebook Live Training/Instagram TV: We will train you on how to utilize the tool “Facebook Live” and “IGTV” to create strong and competitive videos for these specific social media platforms. We include training on proper lighting and sound as well as help you with content for your videos. ● Quote: $160 Additional A La Carte Options: Pinterest Business Account: Pinterest is a social media platform that works particularly well in certain, specific niches. Pinterest is incredibly popular and strong in online shopping, do-it-yourself (DIY), and the female demographic areas. Shoppers use Pinterest as THE network for consumer retail. ● Initial Setup: $300 ● Includes profile picture, profile information, and 1 board YouTube Business Account: YouTube provides a two-for-one punch to your social media marketing. Video is THE MOST popular content type across social media. YouTube is great for viral marketing and social sharing across all social media platforms. ● Initial Setup: $300. ● Includes channel art and icon set up YouTube Feed: Digital Design Solutions will directly feed your YouTube account into your website. This option allows you to ​maximize your company’s marketing message as it blends into your website. As your YouTube account is updated, it will automatically update on its own as well onto your website. Therefore, leaving you with nothing to worry about! Having this feature also allows you to amplify your brand image, build and grow your customer connections simultaneously. ● Quote: $250 ● YouTube feed will show new YouTube videos on your homepage automatically. Blog Feed: Digital Design Solutions will directly feed your YouTube account into your website. As your YouTube account is updated, it will automatically update on its own as well onto your website. Therefore, leaving you with nothing to worry about! The Blog feed will be pulled in 2 different ways as follows: ● From a Blog page of the same WordPress website. We will pull 4 to 5 of the latest articles from the Blog page within a slider. $240 ● From an external website. $200 Constant Contact Account: Constant Contact provides a range of strategic marketing applications designed to help you expand your customer base. ​It provides a valuable opportunity to keep the lines of communication open between your business and your audience, build relationships, and “stay top-of-mind” in your industry. Initial Setup fee: ​$350 Includes a Sign-Up form directly on your website to capture customer email addresses as well as an attractive pop-up window on your homepage. This sign-up form comes free of charge with a full redesign (as savings of $150!). To add a new sign-up form to an existing site we quote 2 hours. $150 We can create a newsletter template directly in Constant Contact co-branded to your site for all future mailers in an additional $320 New email blast going forward:​ $199 Note: Constant Contact requires a monthly subscription; however, the first 60 days of your trial account is free. Monthly subscription costs are calculated based on your number of contacts. Check out your pricing options here: ​https://www.constantcontact.com/pricing Linking Facebook to a Shopify site for purchasing​: We will create a Shop Page in Shopify. The Shop Page will display the Shopify Products. The products for sale should be in the currency supported by Facebook. Facebook's ​Commerce Policy​ and Community Standards​ define the rules for the products and content that can appear on Facebook. ● Quote: $1460 *The time quoted may vary depending upon the nature of products. Linking Instagram to a Shopify site for purchasing​:​ ​The Instagram Channel can only be added after we add the Facebook Shop. Also, Instagram business profiles linked with Facebook will be required. ● Quote: $1460 Logo​: A logo is an important part of your company's brand, It makes a significant impact on a company's public perception. A logo is one of the most important branding investments a business can make. We will create an icon and text-based logo for you. Note: Heavy illustration is not considered here. ● Quote: $500 - $750 ● 5 design concepts ● Revisions up to 4 rounds, on the selected concept. Custom Graphic: Custom graphic designs optimize your marketing efforts across all channels including social media and are key to building a professional branding image for your audience and customers.
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