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Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy1
W17228 VOLKSWAGEN EMISSION SCANDAL: REPUTATION RECOVERY AND RECALL STRATEGY1 Rachna Shah, Gaganpreet Singh, and Sandeep Puri wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com. Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-04-25 We have totally screwed up. Michael Horn, chief executive offer, Volkswagen USA2 The trust-shattering exposure of the Volkswagen Group (VW) emission scandal on September 18, 2015, left Matthias Müller, VW’s newly appointed chief executive officer (CEO), with a daunting management challenge—reputation recovery. Müller’s task was to draw the German multinational automotive manufacturing company out of the abyss of one of the worst reputation crises it had faced since its inception in 1937. The matter came to the fore when the United States Environmental Protection Agency (EPA) slapped a legal notice on VW for violation of the Clean Air Act.3 The EPA accused VW of manipulating nitrogen oxide emissions tests to ensure its EA 189 diesel engines, built during fiscal years 2009–2015, met EPA standards. -
© Gary Darkas 2012 © Gary Darkas 2012 CONTENTS
© Gary Darkas 2012 © Gary Darkas 2012 CONTENTS Sections INTRODUCTION IDENTITY TYPE BRANDING WOLFSBURG EDITION TYPOGRAPHY CORPORATE INFORMATION KEYFRAME MOMENTS PRODUCTION PLANTS VOLKSWAGEN ADVERTISING KEY PRODUCTS REFERENCE © Gary Darkas 2012 INTRODUCTION VOLKSWAGEN HISTORY The History Of The VW 1936-2012 1936 The Birth Of A Company And Its Name he word “volkswagen” means Ferdinand Porsche to make changes T“people’s car.” The Volkswagen to Porsche’s original 1931 design to Aktiengesellschaft (VAG), also make it more suited for the working known as Volkswagen Group or as man. (Béla Barényi is credited with VW, is an automobile manufacturer having conceived the basic design and mobility organisation based in five years earlier.) Hans Ledwinka Wolfsburg, Lower Saxony, Germany discussed his ideas with Ferdinand and is the pioneer brand within the Porsche, who used many Tatra Volkswagen Group, which contains design features in the 1938 “KdF- the car brands Audi AG, Bentley Wagen”, later known as the VW Motors Ltd., Automobiles Bugatti Käfer-or Volkswagen Beetle. On 22 SA, Automobili Lamborghini, June 1934, Dr. Ferdinand Porsche SEAT, Škoda Auto and heavy agreed to create the “People’s Car” goods vehicle manufacturer Scania for Hitler’s mother. AB. The Supervisory Board of Prototypes of the car called the Volkswagen Aktiengesellschaft “KdF-Wagen” (German: Kraft durch (VAG) has endorsed the creation Freude - “strength through joy”), of an integrated automotive group appeared from 1936 onwards (the with Porsche under the leadership of first cars had been produced in Volkswagen. Stuttgart. On 28 May 1937. Adolf Hitler had a keen interest in DR. FERDINAND PORSCHE cars even though he did not like to drive, as he was especially inspired by the American automotive giant Henry Ford, who Hitler referred to as Heinrich Ford. -
From Wikipedia, the Free Encyclopedia Audi Type Private Company
Audi From Wikipedia, the free encyclopedia Audi Private company Type (FWB Xetra: NSU) Industry Automotive industry Zwickau, Germany (16 July Founded 1909)[1] Founder(s) August Horch Headquarters Ingolstadt, Germany Production locations: Germany: Ingolstadt & Neckarsulm Number of Hungary: Győr locations Belgium: Brussels China: Changchun India: Aurangabad Brazil: Curitiba Area served Worldwide Rupert Stadler Key people Chairman of the Board of Management, Wolfgang Egger Head of Design Products Automobiles, Engines Production 1,143,902 units (2010) output (only Audi brand) €35.441 billion (2010) Revenue (US$52.57 billion USD) (including subsidiaries) €1.850 billion (2009) Profit (US$2.74 billion USD) €16.832 billion (2009) Total assets (US$25 billion USD) €3.451 billion (2009) Total equity (US$5.12 billion USD) Employees 46,372 (2009)[2] Parent Volkswagen Group Audi do Brasil e Cia (Curitiba, Brazil) Audi Hungaria Motor Kft. (Györ, Hungary) Audi Senna Ltda. (Brazil) Automobili Lamborghini Subsidiaries Holding S.p.A (Sant'Agata Bolognese, Italy) Autogerma S.p.A. (Verona, Italy) quattro GmbH (Neckarsulm, Germany) Website audi.com Audi AG (Xetra: NSU) is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand (German pronunciation: [ˈaʊdi]), positioned as the premium brand within the Volkswagen Group.[3] The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%)[4] subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series. -
VW Classic - 6/10/12
VW Classic - 6/10/12 Vintage Classes Name City State Year Model Color Coach Built 1st Erik Ouwersloot Montrose CA 1958 Enzmann 506 Ivory 2nd n/a 3rd n/a Split Window 1st West & Johannah Leffingwell Encinitas CA 1951 Sedan black 2nd Ricardo Mariscal Los Angeles CA 1951 Beetle L11 Pastel green 3rd Steve Reid Orange CA 1951 Beetle L37 med. Blue Oval Window 1st Jeff Godin San Pedro CA 1956 Beetle Coral red 2nd Spencer Mcfarland Carson CA 1954 Bug Green 3rd Sebastien Schmit Temecula CA 1957 Oval Rag white Bug (58 - 64) 1st John Jaurigue Garden Grove CA 1963 Bug black 2nd Mark Tubbs Lake Arrowhead CA 1963 Beetle ragtop Polar Silver 3rd Ellen Porfilio Culver City CA 1961 Ragtop Bug Surf Green Bug (65 - 67) 1st John Huddleston Tustin CA 1967 Beetle Bahama blue 2nd Yvonne Harris Venice CA 1967 Bug white 3rd Michelle Zumstein Stanton CA 1967 Bug light blue Bug (68+) 1st James Job Anaheim CA 1970 Bug yukon yellow 2nd Paul Sarneckl Anaheim Hills CA 1968 Bug Blue 3rd Aubrey & Uriel Ballesteros San Diego CA 1972 Bug Black Super Beetle (71 - 77) 1st Craig Berendt Fullerton CA 1972 Super Beetle red 2nd Mike & Lynn Bushell Thousand Oaks CA 1971 Super Beetle orange/red 3rd Richard Spina La Mesa CA 1973 Super Beetle Orange Convertible Bug (-57) 1st Javier Hernandez Whittier CA 1956 Convertible Black 2nd n/a 3rd n/a Convertible Bug (58 - 64) 1st Karin Epperly San Diego CA 1960 Beetle alabaster 2nd Eddie Galvan Redondo beach CA 1960 Convertible red 3rd Bryan Gutierrer Bellflower CA 1961 Convertible blue Convertible Bug (65 - 67) 1st Nicholas Cardin Newport -
Moving Ideas
FACTS AND FIGURES Navigator 2014 moving ideas FACTS AND FIGURES Navigator 2014 The Navigator 2014 web-application is available for tablets und PC's: navigator.volkswagenag.com TABLE OF CONTENTS 3 The Volkswagen Group 4 Board of Management of Volkswagen AG 6 Supervisory Board 7 Key Figures 8 Five-Year Review 10 Volkswagen Share Key Figures 12 Share Price Development from Dec. 2008 to Dec. 2013 14 Production Sites 16 Germany 16 Europe 20 North/South America 26 South America/South Africa 27 Asia/Pacifik 28 Group Production Sites 32 Deliveries of Vehicles to Customers 36 Environment and Transport 38 Developments in Workforce 40 Employees in Technical Development 44 Procurement Volumes by Brand and Company 46 Organizational Charts 47 Volkswagen Passenger Cars 47 Audi 48 SEAT 49 ãKODA 50 Bentley 51 Bugatti 52 Lamborghini 53 Porsche 54 Ducati 55 Volkswagen Commercial Vehicles 56 Scania 57 MAN SE 58 Volkswagen Financial Services AG 59 Historical Notes 60 The Model Range of the Volkswagen Group 88 Volkswagen Passenger Cars 90 Audi 99 SEAT 106 ãKODA 109 Bentley 114 Bugatti 115 Lamborghini 115 Porsche 117 Ducati 120 Volkswagen Commercial Vehicles 123 Scania 128 MAN SE 129 Other Business Fields 132 4 THE VOLKSWAGEN GROUP The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. In 2013, the Group increased the number of vehicles delivered to customers to 9.731 million (2012: 9.276 million), corresponding to a 12.8 percent share of the world passenger car market. In Western Europe, almost one in four new cars (24.8 percent) is made by the Volkswagen Group. -
Gran Turismo 5 As of Today Sony Has Announced the Full Gran Turismo 5
Gran Turismo 5 As of today Sony has announced the full Gran Turismo 5 car list. It consists of 10000 cars. At launch it will only have 340 cars while the others will be developed in the future. Polyphony Digital will also develop cars for individual clients. That means in the future we could have any car put into the game for a special price. Of course the damage model will be not present in GT5. Below we are attaching the nearly official car list of GT5. Be ready for more info in the close future! 1G RACING/ROSSION AUTOMOTIVE Rossion Q1 Supercar '08 9FF FAHRZEUGTECHNIK 9ff [Cayman S] CCR42 {4.1L, 420hp} '06 9ff [996] 9fT1 Turbo '03 9ff [996] 9f V400 '04 9ff [997] Aero '05 9ff [997] Carrera Turbo Stage I '06 9ff [997] Carrera Turbo Stage II '06 9ff [977] Carrera Turbo Stage III '06 9ff [997] Carrera Turbo Cabrio Stage III '06 9ff [997] Cabrio [650hp] '06 9ff [Carrera GT] =unnamed= '06 9ff [997] TCR84 '07 9ff [997 Turbo] TRC 91 '07 A:LEVEL A:Level BIG '03 A:Level Volga V12 Coupe '03 A:Level Volga V8 Convertible '06 A:Level Impression '05 A&L RACING A&L Racing S2000 '04 AB FLUG Toyota Supra 80 ' Nissan Fairlady Z32 '89 Nissan Skyline GTR R32 ' Nissan Skyline GTR R33 ' Nissan Skyline GTR R34 ' Toyota Supra S900 '01 Toyota Supra 70 ' Mazda RX7 [FD3S] ' Toyota Aristo 161 ' Mazda RX8 ' Toyota Supra Tamura Veil Black S900 ' Toyota Supra Zefi:r MA04S ' ABARTH Abarth Simca ' Abarth Stola Monotipo Concept '98 Abarth 1000 Bialbero ' Abarth OT850 ' Abarth OT1000 ' Abarth OTR1000 ' Abarth OT1300/124 ' Abarth OT1600 ' Abarth OT2000 ' ABD RACING ABD -
Ref Omschrijving: Motortype FBO-001 SINATEC FLATBLADE SET 475-475 Volkswagen Lupo (6X1) [Hatchback] FBO-002 SINATEC FLATBLADE SE
Ref Omschrijving: Motortype FBO-001 SINATEC FLATBLADE SET 475-475 Volkswagen Lupo (6X1) [Hatchback] FBO-002 SINATEC FLATBLADE SET 500-500 BMW 1 serie (E81) [3-Drs.] BMW 1 serie (F20) [5-Drs.] BMW 1 serie (F21) [3-Drs.] FBO-003 SINATEC FLATBLADE SET 530-530 Audi TT (8N3) [Coupé] Audi TT (8N9) [Cabrio] Skoda Superb (3U4) [Sedan] Volkswagen Passat (3B3) [Sedan] Volkswagen Passat Variant (3B6) [Combi] FBO-005 SINATEC FLATBLADE SET 550-450 Alfa Romeo 159 (939AX) [Sedan] Alfa Romeo 159 Sportwagon (939BX) [Combi] Opel Astra H GTC [3-Drs.] Opel Astra H [5-Drs.] Opel Astra H SW [Combi] Opel Astra H [Van] Opel Astra H Twin Top [Coupe Cabrio] FBO-007 SINATEC FLATBLADE SET 600-475 Citroën C5 Berline (DC) [Hatchback] Citroën C5 Berline (RC) [Hatchback] Citroën C5 Break (DE) [Combi] Citroën C5 Break (RE) [Combi] Ford C-Max [MPV] Ford C-Max (DXA) [MPV] Ford Focus C-Max [MPV] Skoda Octavia (1Z3) [Hatchback] Skoda Octavia Combi (1Z5) [Combi] FBO-008 SINATEC FLATBLADE SET 650-650 Citroën Xsara Picasso (CH) [MPV] Porsche Cayenne (9PA) [SUV] Porsche Cayenne (9PA) [SUV] Porsche Cayenne II (92A) [SUV] Volkswagen Touareg (7LA/7L6) [SUV] Volkswagen Touareg (7PA/PH) [SUV] FBO-009 SINATEC FLATBLADE SET 700-700 Citroën C6 (TD) [Sedan] Ford Galaxy (WGR) [MPV] Peugeot 407 (6D) [Sedan] Peugeot 407 Coupé (6C/J) [Coupé] Peugeot 407 SW (6E) [Combi] Seat Alhambra (7V8/9) [MPV] Seat Alhambra (710) [MPV] Volkswagen Golf Plus (5M1/1KP) [MPV] Volkswagen Santana (32B) [Sedan] Volkswagen Scirocco (137/13AD) [Hatchback] Volkswagen Sharan (7N) [MPV] FBO-010 SINATEC FLATBLADE SET -
China's Development in the Auto Parts-Automobile Chain
China´s development in the Auto parts‐Automobile chain Song Hong, Senior Fellow/Professor Institute of World Economics and Politics(IWEP), Chinese Academy of Social Sciences (CASS) UNAM, 2015, Mexico The outline of this presentation • Key elements of China’s automobile industry; • The development history of China’s autbiltomobile idindust ry; • Localized supply of China’s car industry; • A emerging sourcing of auto‐parts supply • Some comments on this iidndustry dldevelopment The production of Automobile in China, 1955‐2014 Autombile,unit Truck,unit Car, unit 25000000 20000000 15000000 Early Domestic development ear: 10000000 1949‐1980s Post‐WTO accession era:2002‐‐ 5000000 Joint venture era: mid‐1980‐‐2001 0 1955 1958 1961 1964 1967 1970 1973 1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006 2009 2012 The leading producer of world automobile, 2013,% Share of world automobile production,% 30.00 25.33 25.00 20.00 15.00 12.65 11.03 10.00 6556.55 5.184.45 5.00 4.283.50 2.902.73 2.49 2.48 1.99 1.831.38 1.30 1.29 1.12 0.91 0.85 0000.00 Slovoc Agentin Brazil Mexico Indonisi Zech Turkey Iran China USA Japan German S.Korea India Thailand Canada Russia Spain France UK a a y 10000000 15000000 20000000 25000000 Wld W 5000000 or 0 ld T China T op USA Top 20 Japan 20 20 Brazil mar Germany sale India market k k Russia ets UK of o automoblie,2013,unit f France f Canada automo South Korea Italy Thailand bli 2013 i bli Indonisa Austrialia e, Mexico 2013 Agentia Turkey ,un Spain i South Africa t Automobile firms in Global 500, 2013(/(6/24) 2013,order 2012,order Company Revenue Profits 8 10 Toyota 265701.8 11586.6 9 12 VlkVolkswagen 247613. -
Information for the Press Volkswagen Group China
【November. 2019】 Production: over 4 million vehicles Models: SAIC VOLKSWAGEN Volkswagen: Polo Family ( Polo*) , New Santana Family (New Santana*, Gran Santana*), Lavida Family (New Lavida*, New Gran Lavida*, Lavida*, e-Lavida*), New Lamando*, New Passat*, Passat PHEV*, PHIDEON*, Teramont*, Teramont X*, Tiguan (Tiguan Silk Road*, New Tiguan L*, Tiguan L PHEV*), Tharu*, T-Cross*, New Touran L* ŠKODA: New OCTAVIA Family (New OCTAVIA*, OCTAVIA Combi*), 2019 RAPID*, 2019 RAPID Spaceback*, SUPERB*, KAMIQ*, KAROQ*, KODIAQ*, KODIAQ GT* FAW-Volkswagen Volkswagen: TAYRON*, TAYRON R-Line*, T-Roc*, CC*, Magotan*, Sagitar Family (New Sagitar*, Sagitar R-Line*), Golf Family (New Golf*, New Golf GTI*, New Golf R-Line*, New Golf Sportsvan*, e-Golf*), C- TREK*, Bora (New Bora*, Bora Classic*, e-Bora*) Audi: Q2L*, A3 Limousine*, A3 Sportback*, Q3*, A4L*, Q5L*, A6L (A6LC8*, A6LPHEV*) JETTA*: VA3*, VS5* JAC-Volkswagen SOL*: E20X* Employees: over 100,000 (10/2019) Management: Dr. Herbert Diess, Chairman of the Board of Management of Volkswagen AG, responsible for the China Board of Management Division Dr. Stephan Wöllenstein, CEO of Volkswagen Group China Ownership Structure of Joint Ventures in China: SAIC VOLKSWAGEN: 50% SAIC, 40% Volkswagen Aktiengesellschaft (incl. ŠKODA AUTO a.s. and AUDI AG), 10% Volkswagen (China) Investment Company Ltd. FAW-Volkswagen: 60% FAW, 25% Volkswagen Aktiengesellschaft, 5% AUDI AG, 10% Volkswagen (China) Investment Company Ltd. JAC Volkswagen: 50% Anhui Jianghuai Automobile Group Corp., Ltd. (JAC) and 50% Volkswagen (China) Investment Company Ltd. *The vehicle is not sold in Europe. Volkswagen Group China PR & Communications Ms. Catherine Peng; Tel: +86 10 6531 5588; [email protected] page 1 Production Three joint ventures, SAIC VOLKSWAGEN AutomotiveCo.,Ltd.(SAICVOLKSWAGEN),FAW-Volkswagen Automotive Co., Ltd.(FAW-Volkswagen) and JAC Volkswagen Automotive Co.,Ltd. -
Navigator 2018 Publication
2018 Volkswagen Aktiengesellschaft Global Group Communications Brie ach 1972 38436 Wolfsburg Navigator 872.802.544.20 Printed in Germany FACTS ANDFACTS FIGURES Shaping the transformation together. FACTS AND FIGURES Navigator 201 www.volkswagenag.com FACTS AND FIGURES Navigator 2018 Further facts and figures of the Volkswagen Group are available within our web-application for tablet, smartphone and PC: navigator.volkswagenag.com navigator.volkswagenag/mobile 2 TABLE OF CONTENTS The Volkswagen Group 4 Board of Management of Volkswagen AG 6 Supervisory Board 7 Key Figures 8 Five-Year Review 10 Volkswagen Share Key Figures 12 Production Sites 14 Germany 14 Europe 18 North/South America 24 South America/South Africa 25 Asia/Pacific 26 Group Production Sites by Countries 30 Group Production Sites by Brands 30 Deliveries of Vehicles by Markets 34 Environment and Transport 36 Developments in Workforce 38 Employees in Technical Development 42 Procurement Volumes by Market 44 Organizational Charts 46 Volkswagen Pkw 46 AUDI AG 47 SEAT, S.A. 48 ŠKODA AUTO a.s. 49 BENTLEY MOTORS LIMITED 50 BuGatti 51 Automobili Lamborghini S.p.A. 52 Dr. Ing. h.c. F. Porsche AG 53 Ducati Motor Holding S.p.A. 54 Volkswagen Truck & Bus GmbH 55 Volkswagen Commercial Vehicles 56 Scania AB 57 MAN SE 58 MAN Truck & Bus 59 MAN Latin America 60 MAN Diesel & Turbo SE 61 Renk AG 62 Volkswagen Financial Services AG 63 TABLE OF CONTENTS 3 Historical Notes 64 The Model Range of the Volkswagen Group 96 Volkswagen Passenger Cars 96 Audi 105 SEAT 114 ŠKODA 117 Bentley 122 Lamborghini 124 Bugatti 125 Porsche 126 Ducati 131 Volkswagen Commercial Vehicles 136 Scania 141 MAN 143 MAN Latin America 145 Other Business Fields 146 4 THE VOLKSWAGEN GROUP The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. -
3D Cars Models Catalogue (On September 30, 2021)
3D cars models catalogue (on September 30, 2021) Abarth 001 Abarth 205a Vignale berlinetta 1950 AC Shelby Cobra 001 AC Shelby Cobra 427 1965 002 AC Shelby Cobra 289 roadster 1966 003 Shelby Cobra Daytona 1964 004 AC 3000ME 1979 Acura 001 Acura TL 2012 001 ATS GT 2021 002 Acura MDX 2011 003 Acura ZDX 2012 004 Acura NSX 2012 005 Acura RDX 2013 006 Acura RL 2012 007 Acura NSX convertible 2012 008 Acura ILX 2013 009 Acura RLX 2013 010 Acura MDX Concept 2014 011 Acura RSX Type-S 2005 012 Acura TLX Concept 2015 013 Acura Integra 1990 014 Acura MDX 2003 015 Acura Vigor 1991 016 Acura TLX 2014 017 Acura ILX (DE) 2016 018 Acura TL 2007 019 Acura Integra coupe 1991 020 Acura NSX 2016 021 Acura Precision 2016 022 Acura CDX 2016 023 Acura NSX EV 2016 024 Acura TLX A-Spec 2017 025 Acura MDX Sport Hybrid 2017 026 Acura RLX Sport Hybrid SH-AWD 2017 027 Acura MDX Sport Hybrid with HQ interior 2017 028 Acura RLX Sport Hybrid SH-AWD with HQ interior 2017 029 Acura RDX Prototype 2018 030 Acura ILX A-spec 2019 031 Acura MDX 2014 032 Acura MDX RU-spec 2014 033 Acura RDX RU-spec 2014 034 Acura Type-S 2019 035 Acura NSX 1990 036 Acura RDX A-spec 2019 037 Acura ARX-05 DPi 2018 038 Acura RDX 2006 039 Acura MDX A-Spec 2018 040 Acura TLX Type S 2020 041 Acura TLX A-Spec 2020 042 Acura MDX A-Spec US-spec 2021 AD Tramontana 001 AD Tramontana C 2007 Adler 001 Adler Trumpf Junior Sport Roadster 1935 AEC 001 AEC Routemaster RM 1954 002 AEC Routemaster RMC 1954 Aermacchi 001 Aermacchi Chimera 1957 Aeromobil 001 Aeromobil 3.0 2014 Agrale 001 Agrale 10000 Chassis Truck -
New Impetus: Volkswagen Steps up Model and Innovation Offensive in China
March 23, 2018 New impetus: Volkswagen steps up model and innovation offensive in China → World premiere of the new Touareg1) in Beijing marks the start of the upcoming model wave in China → Strengthening a leading position: at least 10 further SUVs planned for the Chinese market by 2020 → New “Move Forward” communications campaign underlines the innovative power of the brand → CEO Diess: “Chinese customers trust the Volkswagen brand. We intend to and will justify this trust.” Wolfsburg/Beijing – The Volkswagen brand intends to strengthen its leading position in China and is therefore stepping up its major model and innovation offensive. The first step is to be the launch of the new Volkswagen Touareg1), which is today celebrating its world premiere at the “SUV Brand Day” in Beijing before an audience of about 1,000 guests. By 2020, at least 12 further SUV models for the Chinese market are to follow. Volkswagen has also given the green light for its nationwide communications campaign “Move Forward”, which is intended to further strengthen the brand. Press contact Volkswagen Communications Christoph Adomat Head of Corporate Communications Phone: +49 5361 9-86266 [email protected] Andreas Groß Corporate Communications Phone: +49 5361 9-89043 [email protected] Media-Workshop at the „SUV Brand Day 2018“ Jürgen Stackmann, Board member with responsibility for sales and marketing China is crucially important for Volkswagen. There is no other region where the brand sells more vehicles. Last year, Volkswagen handed 3.2 million vehicles over to customers in China, reaching a market share of more than More under volkswagen-media-services.com 13 percent.