June 2021 AN INTRODUCTION TO RTL GROUP
Entertain. Inform. Engage. WHO WE ARE
Entertain. Inform. Engage. Who we are RTL GROUP IS A LEADER ACROSS BROADCAST, CONTENT AND DIGITAL
Leading commercial Leading global Leading European media broadcaster in Europe content business company in digital video
3 Who we are 68 TV CHANNELS
EUROPE’S LARGEST COMMERCIAL BROADCASTER
4 Who we are 10 STREAMING SERVICES
5 Who we are 37 RADIO STATIONS IN 5 EUROPEAN COUNTRIES
6 Who we are FREMANTLE IS RTL GROUP’S CONTENT POWERHOUSE AND GLOBAL LEADER IN CONTENT (PRODUCTION AND RIGHTS)
Operations in over 30 countries, producing 12,000 hours of TV programming a year
Got Talent American Idol Distributing and licensing more than 30,000 hours of content in over 180 countries globally
Over 400 titles on air or in The Price Is Right American Gods production at any one time
The Farmer Wants A Wife Gute Zeiten, schlechte Zeiten Deutschland 83, 86, 89
7 Who we are OUR MISSION STATEMENT
We are innovators who shape the media world across broadcast, content and digital.
We build inspiring environments where creative and pioneering spirits can thrive.
We create and share stories that entertain, inform, and engage audiences around the world.
We embrace independence and diversity in our people, our content and our businesses.
We have a proud past, a vibrant present and an exciting future.
8 Who we are FROM A TRULY EUROPEAN COMPANY TO A GLOBAL GROUP
1931 1954
2000 Today, over 16,000 1997 2000 employees in more than 30 countries worldwide are #PARTofRTL
Publicly traded on the Frankfurt/Main and Luxembourg Stock Exchanges 23.72%
Bertelsmann
76.28%
9 HOW WE DO
La France a une incroyable Talent (M6) How we do RESILIENCE AND TRANSFORMATION IN 2020
High audience ratings: Outperformance of 1 commercial competitors in GER, FR and NL
Boost of streaming services: paying subscribers in 2 GER and NL up 52% to 2.19 million
Resilient core business: more than 70% of revenue 3 decrease offset by cost savings on a comparable basis
4 Portfolio management
5 Industry consolidation
Attractive shareholder returns: 6 dividend of €3.00 per share
11 Note: 1. Subject to regulatory approvals How we do KEY FINANCIALS
Revenue Adjusted EBITA1 Profit for the year in € million in € million in € million
Change -9.5% Margin 17.4% 14.2%
6,6516651 6,0176017
1,156
853 864 625
2019 2020 2019 2020 2019 2020
12 Note: 1. For definition, see page 25 WHERE WE GO
American Gods Season 3 Where we go STRATEGIC FRAMEWORK
CORE GROWTH ALLIANCES+ PORTFOLIO PARTNERSHIPS TRANSFORMATION
CREATIVITY & COMMUNICATIONS & ENTREPRENEURSHIP PEOPLE MARKETING REGULATION
ENABLER 14 Where we go STRATEGIC PRIORITIES – CORE
STRENGTHEN MARKET POSITIONS INVEST IN PREMIUM CONTENT
Families of channels: Build and extend Content: Invest to leverage for both linear and families of channels organically or through streaming services consolidation in existing footprint
Portfolio Management: Disposals of non-core FC Group: Develop factual entertainment assets, unlocking shareholder value formats and reality shows, in close cooperation with RTL broadcasters
~ €3.5bn (€1.5bn Fremantle) content investment p.a.
15 Where we go STRATEGIC PRIORITIES – GROWTH
BUILD NATIONAL STREAMING CHAMPIONS TARGETS 2025¹
Investments: Boost investments in content, 5m to 7m paying subscribers marketing and technology > €500m streaming revenue Execution: Roll-out via stand-alone services content spend p.a. or national partnerships ~ €350m
break-even Adjusted EBITA Hybrid model: Combine advertising with premium paid offers
16 Note: 1. Refers to TV Now and Videoland combined Where we go GROWTH OPPORTUNITY ADDRESSABLE TV
TARGET 2025
Addressable TV revenue RTL Deutschland1 Combine value of TV and digital advertising: in € million >2002
Linear TV Addressable TV >70% p.a. . Brand safety . Behavioral data . Mass reach + . Real time . Geo data <15
2020 2025
Attract new advertisers, deliver higher CPMs
Technical reach key driver to grow the German market Market size in Germany for Addressable TV in € million ×10 <50 ~5002 2020 2025
17 Notes: 1. Net advertising revenue of Mediengruppe RTL Deutschland‘s channels (incl. Super RTL), incl. ATV-Video and ATV-Display, 2. Based on the assumption that ATV-Video households will reach ~25% of total TV households Where we go STRATEGIC PRIORITIES – GROWTH
BUILD LEADING DIGITAL TALENT EXPAND GLOBAL CONTENT BUSINESS NETWORK AND CONTENT STUDIO
Creative freshness: Nurture established Divimove: Expand talent management, brands and invest in new formats production of short-form video content, advertising sales and technology & data
Portfolio: Diversify and foster client base with global streaming platforms
Network: Maximise global network and scale by investing in talent and markets
21% Representing 1,500 share of drama revenue social influencers in 12 European countries 18 Where we go STRATEGIC PRIORITIES – ALLIANCES & PARTNERSHIPS
EXPAND ADVERTISING SALES LEVERAGE CONTENT EXPERTISE
Ad Alliance: Build one-stop advertising sales Content alliance: Create and exploit houses for cross-media campaigns cross-media content
RTL AdConnect: Drive international advertising sales to access large TV and streaming portfolio
99% ~ €2.0bn Ad Alliance’s reach of content investment p.a. German population in Germany
19 THANK YOU!
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