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An Introduction to RTL Group (Pdf, 9.45 June 2021 AN INTRODUCTION TO RTL GROUP Entertain. Inform. Engage. WHO WE ARE Entertain. Inform. Engage. Who we are RTL GROUP IS A LEADER ACROSS BROADCAST, CONTENT AND DIGITAL Leading commercial Leading global Leading European media broadcaster in Europe content business company in digital video 3 Who we are 68 TV CHANNELS EUROPE’S LARGEST COMMERCIAL BROADCASTER 4 Who we are 10 STREAMING SERVICES 5 Who we are 37 RADIO STATIONS IN 5 EUROPEAN COUNTRIES 6 Who we are FREMANTLE IS RTL GROUP’S CONTENT POWERHOUSE AND GLOBAL LEADER IN CONTENT (PRODUCTION AND RIGHTS) Operations in over 30 countries, producing 12,000 hours of TV programming a year Got Talent American Idol Distributing and licensing more than 30,000 hours of content in over 180 countries globally Over 400 titles on air or in The Price Is Right American Gods production at any one time The Farmer Wants A Wife Gute Zeiten, schlechte Zeiten Deutschland 83, 86, 89 7 Who we are OUR MISSION STATEMENT We are innovators who shape the media world across broadcast, content and digital. We build inspiring environments where creative and pioneering spirits can thrive. We create and share stories that entertain, inform, and engage audiences around the world. We embrace independence and diversity in our people, our content and our businesses. We have a proud past, a vibrant present and an exciting future. 8 Who we are FROM A TRULY EUROPEAN COMPANY TO A GLOBAL GROUP 1931 1954 2000 Today, over 16,000 1997 2000 employees in more than 30 countries worldwide are #PARTofRTL Publicly traded on the Frankfurt/Main and Luxembourg Stock Exchanges 23.72% Bertelsmann 76.28% 9 HOW WE DO La France a une incroyable Talent (M6) How we do RESILIENCE AND TRANSFORMATION IN 2020 High audience ratings: Outperformance of 1 commercial competitors in GER, FR and NL Boost of streaming services: paying subscribers in 2 GER and NL up 52% to 2.19 million Resilient core business: more than 70% of revenue 3 decrease offset by cost savings on a comparable basis 4 Portfolio management 5 Industry consolidation Attractive shareholder returns: 6 dividend of €3.00 per share 11 Note: 1. Subject to regulatory approvals How we do KEY FINANCIALS Revenue Adjusted EBITA1 Profit for the year in € million in € million in € million Change -9.5% Margin 17.4% 14.2% 6,6516651 6,0176017 1,156 853 864 625 2019 2020 2019 2020 2019 2020 12 Note: 1. For definition, see page 25 WHERE WE GO American Gods Season 3 Where we go STRATEGIC FRAMEWORK CORE GROWTH ALLIANCES+ PORTFOLIO PARTNERSHIPS TRANSFORMATION CREATIVITY & COMMUNICATIONS & ENTREPRENEURSHIP PEOPLE MARKETING REGULATION ENABLER 14 Where we go STRATEGIC PRIORITIES – CORE STRENGTHEN MARKET POSITIONS INVEST IN PREMIUM CONTENT Families of channels: Build and extend Content: Invest to leverage for both linear and families of channels organically or through streaming services consolidation in existing footprint Portfolio Management: Disposals of non-core FC Group: Develop factual entertainment assets, unlocking shareholder value formats and reality shows, in close cooperation with RTL broadcasters ~ €3.5bn (€1.5bn Fremantle) content investment p.a. 15 Where we go STRATEGIC PRIORITIES – GROWTH BUILD NATIONAL STREAMING CHAMPIONS TARGETS 2025¹ Investments: Boost investments in content, 5m to 7m paying subscribers marketing and technology > €500m streaming revenue Execution: Roll-out via stand-alone services content spend p.a. or national partnerships ~ €350m break-even Adjusted EBITA Hybrid model: Combine advertising with premium paid offers 16 Note: 1. Refers to TV Now and Videoland combined Where we go GROWTH OPPORTUNITY ADDRESSABLE TV TARGET 2025 Addressable TV revenue RTL Deutschland1 Combine value of TV and digital advertising: in € million >2002 Linear TV Addressable TV >70% p.a. Brand safety . Behavioral data . Mass reach + . Real time . Geo data <15 2020 2025 Attract new advertisers, deliver higher CPMs Technical reach key driver to grow the German market Market size in Germany for Addressable TV in € million ×10 <50 ~5002 2020 2025 17 Notes: 1. Net advertising revenue of Mediengruppe RTL Deutschland‘s channels (incl. Super RTL), incl. ATV-Video and ATV-Display, 2. Based on the assumption that ATV-Video households will reach ~25% of total TV households Where we go STRATEGIC PRIORITIES – GROWTH BUILD LEADING DIGITAL TALENT EXPAND GLOBAL CONTENT BUSINESS NETWORK AND CONTENT STUDIO Creative freshness: Nurture established Divimove: Expand talent management, brands and invest in new formats production of short-form video content, advertising sales and technology & data Portfolio: Diversify and foster client base with global streaming platforms Network: Maximise global network and scale by investing in talent and markets 21% Representing 1,500 share of drama revenue social influencers in 12 European countries 18 Where we go STRATEGIC PRIORITIES – ALLIANCES & PARTNERSHIPS EXPAND ADVERTISING SALES LEVERAGE CONTENT EXPERTISE Ad Alliance: Build one-stop advertising sales Content alliance: Create and exploit houses for cross-media campaigns cross-media content RTL AdConnect: Drive international advertising sales to access large TV and streaming portfolio 99% ~ €2.0bn Ad Alliance’s reach of content investment p.a. German population in Germany 19 THANK YOU! Stay connected with RTL Group Entertain. Inform. Engage..
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