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Lead Analyst Background The New SuperFormats Jonathan Broughton – Lead Analyst Background • This is Broadcast Intelligence’s second report on Superformats • The first was a resounding success • Our new report looks at formats which are more recent and provide analysis which is, actionable and current © MBI LTD. All rights reserved What are the ‘New SuperFormats’ • 10 Current Superformats, their performance over the last few years • How have they sold, broadcast and geographical rights Format Production Company Parent Company Gogglebox Studio Lambert All3Media RDF Television Banijay The Secret Life Of Four Year Olds All Together Now Remarkable Television Endemol Shine Group The Wall Glassman Media / ESG Endemol Shine Group Your Face Sounds Familiar Endemol Shine Group Endemol Shine Group Ex On The Beach Whizz Kid Entertainment Entertainment One Love Island ITV Studios ITV Studios This Time Next Year Twofour ITV Studios The Masked Singer * MBC Entertainment MBC First Dates Twenty Twenty Warner Bros TV © MBI LTD. All rights reserved Including in-depth profiles © MBI LTD. All rights reserved Key Findings © MBI LTD. All rights reserved Average sales peak in year two Average Sales per Format 7 6 5 4 3 Impact of US Masked Singer Average Sales Average Sales per Year Sales per Average 2 1 0 1 2 3 4 5 6 7 Year of Release © MBI LTD. All rights reserved A word to the masked singer The Masked Singer: Format Sales and Broadcasts 35 30 25 20 15 10 Number ofSales/Broadcasts Number 5 0 2014 2015 2016 2017 2018 2019 Format Sales Cumulative TX © MBI LTD. All rights reserved Both for shiny floor and for fact ent Average (mean) Sales per year* 12 10 8 6 4 Average Sales per per Format Sales Average 2 0 1 2 3 4 5 6 7 Shiny Floor Fact Ent © MBI LTD. All rights reserved Average sales peak in year two 40 Cumulative Format Sales – Fact Ent 35 30 25 20 15 10 5 0 1 2 3 4 5 6 7 Love Island First Dates Gogglebox Ex on the beach The secret life of four year olds This time next year Fact Ent - Mean Fact Ent - Median © MBI LTD. All rights reserved Average sales peak in year two Cumulative Format Sales - Shiny Floor 45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 6 7 The Masked Singer The Wall Your Face Sounds Familiar All together now Shiny Floor - Mean Shiny Floor - Median © MBI LTD. All rights reserved Formats have a tough time getting past their first year Distribution of Run Length (in seasons) across our sample 21% 7% 45% 9% 7% 1% 9% 1 2 3 4 5 6-10 >10 © MBI LTD. All rights reserved Old vs New Market Adaptions Market No. of Shows Market No. of Shows Canada 10 The Netherlands 10 United Kingdom 10 United Kingdom 10 United States 10 France 9 Belgium 9 USA 9 France 9 Australia 8 Germany 9 Belgium 8 Italy 9 Denmark 8 Poland 9 Finland 8 Russia 9 Germany 8 Ukraine 9 Italy 8 © MBI LTD. All rights reserved Western markets index highest © MBI LTD. All rights reserved The formats of the past bear a striking similarity New Territories Reached by Year, Average across sample 8 7 6 5 4 3 Number ofSales Number 2 1 0 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 New SuperFormat Old SuperFormat Territories, Cummulative © MBI LTD. All rights reserved The formats of the past bear a striking similarity Cumulative Territories Reached by Format 80 70 60 50 40 30 20 10 0 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Big Brother Don't Forget the Lyrics Farmer Wants a Wife Got Talent Next Top Model Come Dine with me Star Academy The Chase Who Wants to be a Millionaire Wife Swap Mean Median © MBI LTD. All rights reserved Average sales peak in year two 40 Cumulative Format Sales – Fact Ent 35 30 25 20 15 10 5 0 1 2 3 4 5 6 7 Love Island First Dates Gogglebox Ex on the beach The secret life of four year olds This time next year Fact Ent - Mean Fact Ent - Median © MBI LTD. All rights reserved The formats of the past bear a striking similarity Cumulative Territories Reached by Format 80 70 60 50 40 30 20 10 0 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Big Brother Don't Forget the Lyrics Farmer Wants a Wife Got Talent Next Top Model Come Dine with me Star Academy The Chase Who Wants to be a Millionaire Wife Swap Mean Median © MBI LTD. All rights reserved In summary Modern SuperFormats Outside their home SuperFormats of the 2010s experience a boost in sales in territories, however, it is not have a significant the second year since their first uncommon for these geographical footprint. commission in their home SuperFormats to struggle to territory. find their target. Almost half The ten formats in our sample (45%) of international have reached more than 65 Europe is the most prevalent market for SuperFormat adaptations of the territories to this date, for a adaptions, at least in terms of SuperFormats in our sample cumulative 221 adaptations. total sales. failed to be renewed after the first season. © MBI LTD. All rights reserved Thanks for listening! Any questions, contact: [email protected].
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