Lead Analyst Background

The New SuperFormats

Jonathan Broughton – Lead Analyst Background

• This is Broadcast Intelligence’s second report on Superformats

• The first was a resounding success

• Our new report looks at formats which are more recent and provide analysis which is, actionable and current

• 10 Current Superformats, their performance over the last few years • How have they sold, broadcast and geographical rights

Format Production Company Parent Company

Gogglebox Studio Lambert All3Media RDF Television Banijay The Secret Life Of Four Year Olds

All Together Now Remarkable Television Endemol Shine Group The Wall Glassman Media / ESG Endemol Shine Group Your Face Sounds Familiar Endemol Shine Group Endemol Shine Group Ex On The Beach Whizz Kid Entertainment Entertainment One Love Island ITV Studios ITV Studios This Time Next Year Twofour ITV Studios The Masked Singer * MBC Entertainment MBC First Dates Twenty Twenty Warner Bros TV

Average Sales per Format

3 Impact of US Masked Singer Average Sales

Average Sales per Year per Sales Average 2

0 1 2 3 4 5 6 7 Year of Release

The Masked Singer: Format Sales and Broadcasts

10 Number ofSales/Broadcasts Number 5

0 2014 2015 2016 2017 2018 2019 Format Sales Cumulative TX

Average (mean) Sales per year*

Average Sales per Format per Sales Average 2

0 1 2 3 4 5 6 7 Shiny Floor Fact Ent

40 Cumulative Format Sales – Fact Ent

0 1 2 3 4 5 6 7

Love Island First Dates Gogglebox Ex on the beach The secret life of four year olds This time next year Fact Ent - Mean Fact Ent - Median

Cumulative Format Sales - Shiny Floor 45

0 1 2 3 4 5 6 7

The Masked Singer The Wall Your Face Sounds Familiar All together now Shiny Floor - Mean Shiny Floor - Median

Distribution of Run Length (in seasons) across our sample 21%

45% 9%

1% 9% 1 2 3 4 5 6-10 >10

Market No. of Shows Market No. of Shows

Canada 10 The Netherlands 10 United Kingdom 10 United Kingdom 10 United States 10 France 9 Belgium 9 USA 9 France 9 Australia 8 Germany 9 Belgium 8 Italy 9 Denmark 8 Poland 9 Finland 8 Russia 9 Germany 8 Ukraine 9 Italy 8

New Territories Reached by Year, Average across sample

3 Number ofSales Number 2

0 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 New SuperFormat Old SuperFormat Territories, Cummulative

Cumulative Territories Reached by Format

0 Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Big Brother Don't Forget the Lyrics Farmer Wants a Wife Got Talent Next Top Model Come Dine with me Star Academy The Chase Who Wants to be a Millionaire Wife Swap Mean Median

40 Cumulative Format Sales – Fact Ent

0 1 2 3 4 5 6 7

Love Island First Dates Gogglebox Ex on the beach The secret life of four year olds This time next year Fact Ent - Mean Fact Ent - Median

Cumulative Territories Reached by Format

Modern SuperFormats Outside their home SuperFormats of the 2010s experience a boost in sales in territories, however, it is not have a significant the second year since their first uncommon for these geographical footprint. commission in their home SuperFormats to struggle to territory. find their target. Almost half The ten formats in our sample (45%) of international have reached more than 65 Europe is the most prevalent market for SuperFormat adaptations of the territories to this date, for a adaptions, at least in terms of SuperFormats in our sample cumulative 221 adaptations. total sales. failed to be renewed after the first season.

Any questions, contact: [email protected]