MAC-HOFFMANN & CO GMBH © 2014 /HB&P 14 Wine Festival vievinum.at trade professionals and press: professionals and trade SAT SAT H International AUSTRIAN g ur ofb th

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14 wine country is getting ready for SNACKS AND REFRESHMENTS The gourmet lounge, directly in front of the Hofburg, will provide relaxation another great fair: The international wine and refreshment to tasters and exhibitors. In line with the high level of festival VieVinum will gather the best the wines that are offered, all dishes will be prepared with select ingredients sourced from Austria’s Genussregionen. And a glass of from ­vintners from Austria and many parts of the the House of Schlumberger will be the perfect refreshment match. world for a dialogue with wine experts and VIP TOURS wine lovers. A high-ranking trade meeting, Tailored VIP tours can be booked as company events or for private groups up to 15 persons. Accompanied by renowned experts, tours will link the knowledge which will traditionally take place in and pleasure of wine with social enjoyment. the magnificent rooms of Vienna Hofburg. CHARMING AMBIENCE WITH PROFESSIONAL ORGANIZATION Naturally, the vintners will take center stage at the event. They will attend The perfect organization and professional implementation of the whole event personally and present their current enological treasures to a broad audience are essential elements of its success. In the gorgeous ambience of Vienna of restaurateurs, caterers, wine traders, journalists and wine lovers. Although Hofburg, the optimal serving temperatures of the wines and correspondingly emphasis is placed on Austria, representatives are again expected from sophisticated Stölzle stemware are standard. Fresh bread and Vöslauer numerous European winegrowing countries from west to east and also from water will, of course, complete a relaxed wine experience. some overseas regions. A special highlight this year will be France, which will appear as guest country with a delegation of vignerons from several areas. FALSTAFF – LOUNGE AT THE CONSERVATORY After the huge success of the first Falstaff-Lounge in 2012, Austria’s leading SIDE EVENTS wine and gourmet magazine will be presented again at the VieVinum in The multifaceted side events at VieVinum will provide additional inspiration with 2014. The Wintergarten will become a platform for the international culture numerous guided tastings. These will be organized by the Institute of Masters of wine during the trade fair. A huge variety in the degustation range is of Wine (IMW), trade media from Austria and Germany, and groups of guaranteed on all days of the exhibition which will be rounded off by very winemakers from different nations. Topics will focus on the interrelationships interesting and theme-related tastings, among which will be one conducted of origin, variety and vinification as well as the influences of cultivation and commented by Falstaff’s chief editor, Peter Moser. Highlights will be methods and climate change on wine styles. the eagerly awaited award presentation of “Winemaker of the year” and the honor for the “Wine personality of the year”. ARRIVAL BY MONDIAL Attractive packages for both exhibitors and visitors were prepared by the WEIN & CO at the VIEVINUM! travel agency, Mondial, exclusively for VieVinum. They include Wein & Co is represented at the VieVinum with its own lounge and the best accommodations in different hotel categories and a reduced entry to international wines from its extensive range. A fine wine-tasting of a VieVinum as well as, optionally, a relaxed travel by train within Austria. special kind – with selected top wines which are put in the spotlight in an Team Mondial will be pleased to offer you customized packages. exciting tasting course. Info: +43 1 588 04 137, [email protected], hotels.mondial-reisen.com Stölzle glasses & Liebherr refrigerators By tradition we are offering the purchase of Stölzle Lausitz glasses from the range „Experience“ at a special price this year again. The glasses can be either purchased directly at the trade fair at the glass distribution or ordered by email to [email protected] France

The company Allectric offers Liebherr refrigerators for sale after the AS A GUEST AT THE Vievinum 2014. There will be various types offered for a very special price. For further information please contact them under +43 1 479 71 27 10 VIENNESE HOFBURG or [email protected] . The series of appearances of guest countries will be continued this year by France. Some of the vineyards of this traditional wine nation have always been considered among the most famous ones in the world. And some have become iconic only in the last couple of years driven by a new generation of winemakers. While all regions are clearly structured when looking at them CITY Brand Partners individually, they become the whole picture when they are put together. When VieVinum calls, Vienna transforms Winemakers from various regions of France, from Champagne to Bordeaux and Burgundy and all the way to Provence, will honor us with their presence. into the capital of wine. A special highlight of the appearance of this host country poses the Masterclass with a vertical of ten of the Château Angélus. On Monday This will also be optically demonstrated by scores of selected shops, wine everything is centred on the big wines of Bordeaux, its myth and tradition, stores, restaurants and hotels jazzing up the cityscape with enological when, following the invitation of the renowned wine house Derksen, famous themes and special activities. Thus, VieVinum will also be visually all around Châteaux from Bordeaux present their wines at the VieVinum. Among them the venue of the Vienna Hofburg from mid-May on. are established names like Phélan Ségur, Sociando-Mallet, Langoa Barton, Léoville Barton, Pichon-Longueville, Grand-Puy-Lacoste, Giscours, Das schwarze Kameel | Demel K. U. K. Hofzuckerbäcker Wien | Beau-Séjour Bécot – just to name a few. Merkur Hoher Markt | Julius Meinl am Graben | J. & L. Lobmeyr | Geschwister Lanz | Vinothek St. Stephan | Alpe Adria Weinhandlung am Hof | Augarten Porzellan | Cafe Weinwurm | Looshaus Raiffeisenlandesbank NÖ-Wien | Philipp Maly | Bitzinger bei der Oper | Gourmet Spar | Wein&Co | Radisson Blu Style Hotel | Ma Maison | Café Hofburg | Hofburg Stüberl | Albertina Passage |

The list of the CITY-Brand Partner grows daily – for the latest update go to www.vievinum.at

TIPP: Meinl’s Weinbar As an exception for VieVinum 2014, Meinl’s Weinbar will also open on Sunday, 15th June, 2014, at 1:00 pm. Opening hours during VieVinum 2014: Saturday and Monday 11:00 am to 12:00 pm, Sunday 1:00 pm to 12:00 pm.

Please make your bookings either by phone +43 1 532 33 34 6100 or by e-mail: [email protected]. Saturday 14th June 2014 Saturday 14th June 2014 11.00 14.00 THE WEINVIERTEL AMBASSADORS IN THE FLASH POINT BETWEEN THE VINTAGES – WINES OF THE In the 1990s, young, innovative and highly-skilled winemakers began to ­RENOWNED WINERIES OF BETWEEN 2012 AND 1999 draw attention to themselves through their dynamism and excellent As winemakers, our workshops are in the great outdoors. Completely exposed wine quality. As an individual winemaker it is very difficult to change the to the goodwill, as well as the inclemency of the weather, we nurture our vines well-tried image of a region. As a group, however, it is easier and has a in the best way possible year after year. more sustained impact on the market. This is why we gathered together a Is the trend of rating ‚hot years‘ as good and ‚cool vintages‘ as poor group of ambitious and aspiring winemakers. By means they set themselves still in keeping with the times in an era of promised climate change? the goal to prove to the wine market what great wine with excellent price/ Sample selected white, red and sweet wines to explore the diversity of vintages indulgence ratio can be discovered in the Weinviertel. The Weinviertel with the Renowned Wineries of Burgenland. Ambassadors were born. Competent, dynamic and greatly appreciative of Schatzkammersaal Free entrance their heritage. Schloss Maissau (Josef M. Schuster and Ewald Gruber), Registration required: Stift Altenburg, Herbert Studeny, Norbert Bauer and Anton Schöfmann; [email protected] these five wineries make up theWeinviertel Ambassadors community. By working together they have been able to focus their resources on their 15.00 expertise: The production of high-quality wines which remain true to their origin. As ambassadors of the West Weinviertel wine region, they take LEITHABERG AND ITS SITES diverse and exciting wines from this historical and culturally valuable region 15 winemakers are waiting for you to taste and talk. Explore the fascinating out into the world. region between lake Neusiedl and the mountain called Leithagebirge. Get to Künstlerzimmer Free entrance know what this unique region is about and its winemakers, the faces behind Registration required: the big wines. They will show you not only their mineralic and structured [email protected] Leithaberg DAC wines, but also their famous wines coming from the best sites in our region that are made of Blaufränkisch, , , 12.30 Neuburger and Grüner Veltliner. Künstlerzimmer THE GEOLOGY OF THE AND ITS WINES Free entrance Registration required: Geology, soil, and climate are the foundation for the diversity and uniqueness of [email protected] the Wachau. Together with journalist David Schildknecht and soil researcher Walter Fitz, the Vinea Wachau presents its region on the basis of geological 16.00 and soil-scientific findings and offers a tasting organized under those aspects to permit a unique sort of access to Wachau wine. WIENER GEMISCHTER SATZ DAC – INAUGURAL Kleiner Redoutensaal 60 Euro Taste, style and legal background of the wines in the youngest DAC region Language: German with simul- of Austria. An inauguration that provides insight into the future of Vienna taneous english translation Number of participants limited : The Wiener Gemischter Satz has been classified as a wine of Registration required: origin, DAC, from the 2013 vintage. Share a tasting of selected representatives [email protected] of these inaugural wines with the Vienna vintners, presented by Fritz Wieninger (Regional Wine Committee Vienna), and learn everything new there is to know about them: from the definition of the two quality levels to the legal facts relating to cultivation and vinification, to their defined flavors. Explore also theaging potential of the vineyard-designed Wiener Gemischter Satz DAC. And last, but not least compare the recent vintage with a vertical of aged examples. A glimpse into the future based on a long tradition.

Schatzkammersaal Free entrance Registration required: [email protected] Saturday 14th June 2014 Sunday 15th June 2014 16.45 9.30 – 12.00 GRÜNER VELTLINER MEETS ROTER VELTLINER: Blaufränkisch meets Lemberger meets Kékfrankos WINES FROM WAGRAM IN TOP CONDITION World premiere! For the first time vineyards from Germany, Hungary, Slovakia, Powerful Grüner Veltliner and Roter Veltliner which is rich in extracts, these Romania and Austria will get together to present the big central European are both prime examples of the excellent Wagram vineyard estates. Not grape variety collectively in many variations and nuances. By doing that, many related, but extremely exciting in comparative tasting, these white wines questions will be raised by different and differing visions of the offer a first-class opportunity to get to know thewine region of Wagram, winemakers. About 40 vineyards will bring current and matured wines of their with its well-grounded, calcareous loess terraces, and the resulting best locations and will get to the bottom of their similarities. The beginning distinctive wines better. The vintners of the “Weingüter Wagram“ quality of a great cross-border friendship! association will be introducing the soils and climate of the region and Kleiner Redoutensaal More information: presenting renowned vineyards such as Goldberg, Georgenberg, [email protected] Steinberg, Scheiben or Spiegel. During the tasting they will be working through the commonalities, differences, types and styles of the two grape 11.00 varieties and, in a vertical tasting, will be proving the enormous potential of the Grüner and Roter Veltliner from Wagram far back into the last decade. sparkling Austria – Quality and variety of The vintners will be accompanying you personally through this exciting Austrian Sparkling wine vineyard wine tasting. is internationally well-known. Künstlerzimmer Austria Sparkling wine as king of wine, is ennobled Austrian wine. Free entrance Registration required: The Austrian Sparkling Wine Comitee presents a sparkling variety and gives weingueterwagram@ dialogium.at insights into professional tasting of sparkling wine and its specific or +43 1 81 30 222-20 characteristics. There is a big variety of high-quality sparkling wines in Austria. Each one with an own character and style. Some of you might be surprised, all of you will be convinced. Single graped specialities and excellent cuvées from best vineyards in , Burgenland, Vienna and Styria. Künstlerzimmer 15 Euro Number of participants limited Registration required: [email protected] 12.00 AUSTRIA ADVANCED LEVEL – THE GREAT WINES FROM THE ­THERMENREGION: MASTERCLASS & GRAND TASTING Interested in learning about one of Austria‘s original wine regions and its exciting ? Join us for an exploration of the Thermenregion, located in the heart of the Austrian wine country, with its signature microclimate and . This region is renowned for two of the noblest and most historically important white varietals of Austria: Zierfandler and Rotgipfler. Journey through the evolution of these unique, native varietals from their origins to the current wines of extraordinary quality and character. Discover the distinctive terroir of Thermenregion‘s signature red wines: Pinot Noir and St. Laurent. Broaden your Austrian wine expertise and come for a fascinating and insightful workshop with Master of Wine, Dr. Josef Schuller, and the leading winemakers of the Region. Schatzkammersaal Language: English (and German), Free entrance Registration required: [email protected] Sunday 15th June 2014 Sunday 15th June 2014 13.00 14.30 – 18.00 Matured Weinviertel Excellence of the best regions Roman Pfaffl,top vintner and president of the Regional Wine Commitee The Österreichischen Traditionsweingüter are exhibiting together with their Weinviertel, together with wein.pur editor-in-chief, Alexander Magrutsch, colleagues from the Association of German VDP and the Styrian Terroir will illustrate the aging potential of Weinviertel wines with an excursion and Classic Wine Estates from the best individual regions of the area, through the individual regions of the Weinviertel, presenting different vintages Styria and German vineyards. The scope of the regional characteristics and varieties. The Weinviertel is Austria’s largest winegrowing region, is expressed by a warm or a cool vintage, by which the personality of each comprising 13,400 hectares under vine. About half of Austria’s Grüner specific origin can be retraced considering the ideal type. Veltliner comes from the Weinviertel. In addition, a wide range of exciting Kleiner Redoutensaal white and red wines are sourced in this region. Weinviertel wineries More information: spearheaded a crusade for quality by creating the classification of origin, [email protected] Weinviertel DAC, in 2003. Since then, Weinviertel DAC stands for Grüner Veltliner with the famous peppery notes. This presentation and tasting of 15.00 matured Grüner Veltliners and other varieties typical of the region highlights the constant upward trend in the Weinviertel. YOUNG WILD AUSTRIAN Künstlerzimmer Things are happening in Austria! A dozen young vintners are causing a stir Free entrance Presentation in German with wines that are “brushed against the grain” and open new sensory worlds. Registration required: From all parts of the country the young guns have come together and [email protected] or +43 2245 82 666 demonstrate what their soils have got and what new ideas are darting about in For further information see: their heads. You can look forward to a spectacular afternoon with wines www.weinvierteldac.at and vintners that put a new spin on the whole spectrum of Austrian wine versions – from Südsteiermark to the northern Weinviertel. The event is 14.00 hosted by cult blogger Dirk Würtz. These young guns will show their wines: Josef Bründlmayer, Robert Direder, Bernhard Ernst, Ludwig Gruber, IS CLIMATE CHANGE ALREADY AFFECTING WINE STYLES? Dieter Herist, Thomas Lehner, Gregor Nimmervoll, Elisabeth Rücker, Stefan One of the most pressing issues facing the wine world is that of climate change Schauer, Mathias Schödl, Lesehof Stagard, Thiery-Weber und Leo Uibel. and its potential consequences both for those involved in wine production Not to be missed! and for the wines themselves. This seminar brings together a panel of Künstlerzimmer Masters of Wine from around the world who are actively involved in the Free entrance growing of grapes and the making and tasting of wine. Registration required: [email protected] Can existing vineyards be adapted to accommodate climate change and produce similar styles of wine? Should wine producers already be assessing the likely vineyard regions of the future? What are the potential economic 16.15 consequences for wine communities? And is climate change already an issue in some areas or is its impact an issue for the future? AUSTRIA-GERMANY WINE BATTLE: These questions and more will be addressed by the panel and it is anticipated WHO HAS THE BEST TEAM? that the seminar will be of interest and importance to all those involved in wine As it has now become traditional, European wine magazine VINUM will be production and sales. Seminar will be presented in English language only! staging a Battle of the Wine Countries at VieVinum. This time around, Austrian team manager Walter Kutscher will be seeking to get his own Schatzkammersaal 35 Euro back for the narrowest of defeats in the battle a few years ago against the Sprache: Englisch German Riesling team put together under VINUM editor Rudolf Knoll. A Begrenzte Teilnehmerzahl/ Number of participants qualified panel of judges comprising representatives of both countries will limited be tasting the wines blind. Visitors can also taste with them, although they Anmeldung erforderlich/ registration required: will not be taking part in the scoring. c.schefbeck@ mac-hoffmann.com Schatzkammersaal Free entrance Registration required: c.schefbeck@ mac-hoffmann.com Monday 16th June 2014 Monday 16th June 2014 11.00 – 16.00 Guest Country France 12.00 ENJOY GREAT BORDEAUX AT THE HOFBURG DEMETER IS BIODYNAMICS Bordeaux – myth, tradition, heart of the wine world We present the members of the Austrian Demeter Association. Get to know The renowned wine importer L. Derksen & Co invites you to taste some of exciting personalities, complex wines, various regions and the diversity of the most famous Châteaux from Bordeaux. these different approaches. What are the roots of biodynamics? Why are The owners of Phélan Ségur, Sociando-Mallet, Langoa Barton, Léoville Demeter growers so special and different from others? How and where do Barton, Pichon-Longueville, Grand-Puy-Lacoste, Giscours, Beau-Séjour Demeter producers need to exercise special care? How should the Bécot, ..., just to name a few of them, will personally present you biodynamic preparations be used? Why are biodynamic wines so alive? their own wines. Learn and discover everything you always wanted to know about GEHEIME RATSSTUBE biodynamics in a relaxed atmosphere and taste the most exciting wines of 10 Euro the Austrian Demeter growers! Registration required: Künstlerzimmer [email protected] or Free entrance +43 2262 68 14 20 Registration required: [email protected] 13.00 The great DAC reds of Blaufränkischland – terroir analysis in the light of the sun , Horitschon, and : The in-depth tasting focuses on the four famous strongholds of Blaufränkisch. Their best vineyard sites are inextricably rooted in the Blaufränkisch. By tasting perfectly aged wines from these four Blaufränkisch bastions, you will experience the influences that make them different, the characteristics that distinguish them as typically Mittelburgenland – and the role the sun plays in this context. Schatzkammersaal Free entrance Languages: German & English Registration required: [email protected] 16.30 CIGARS AND WINE – DAVIDOFF MEETS FINE WINE Many winemakers love smoking a cigar. To them, the interplay between these two products provides exceptional pleasure. For the first time, visitors to VieVinum will have the opportunity to listen to winemakers describing the harmony of wine and cigar pairings. This tasting will be hosted by Walter Kirnbauer, Robert Payr, Elisabeth Rücker and Willi Sattler. They will tell us which of their wines will best harmonize with their preferred Davidoff cigars, and what characteristics boost these two epicurean indulgences to such highs. A tasting that offers new insights into the world of taste perception and enlightens the basic rules to be observed for a successful wine and cigar pairing. Gourmet Tent Entrance: 50 Euro Limited number of participants Registration required: c.schefbeck@ mac-hoffmann.com M. A.C. Hoffmann Hofburg Schweizertor, PF 140 1014 Wien You can learn something [email protected] from the people here, deliberately taking time to enjoy the moment.

www.vievinum.at www.mac-hoffmann.com

We would like to cordially thank our sponsors who`s support has considerably contributed to the success of the VieVinum 2014! www.austria.info

AUSTRIAN WINE INFORMATION

Herrengasse U wallnerstrasse

Herrengasse

t k

mar l h gra Ko ben

michaelerplatz

stall absburgergasse R h eitsc burg

gasse h ulgasse

Museumsquartier eergasse U P h

dorot gasse

spiegel

hofburg

Albertina U P

not passable by car

Venue Hofburg Vienna, Entrance Heldenplatz Date Saturday – Monday, 14th – 16th, June 2014 Opening Hours Sat – Mon 12 am – 6 pm Sat – Mon 10 am – 12 am trade professionals and press Entrance Fee Day Pass 40 Euro Permanent Pass 70 Euro Advance Booking, www.vievinum.at/tickets 30 Euro Reduced ticket for traders and gastronomy after registration and presentation of your legitimacy, or with voucher 29 Euro Catalogue „VieVinum-Guide“ listing all exhibitors whose wines are marked with a QR-code as well floor plans. It is available at the entrance. 5 Euro Event Program Closing date for the event program: 10th June, 2014 Organizer M.A.C.-Hoffmann & Co GmbH Hofburg Schweizertor PF 140 1014 Wien www.mac-hoffmann.com www.vievinum.at Children and young adults under the age of 16 are not admitted to the VieVinum!