WHOLESALE PRICELIST 2018 Our story starts in 1914, with our great grandfather Pietro Equi. Aged just 15, he came to Scotland to seek his fortune and found his calling selling the incredible he missed from back home. Four generations later, our still begins with Pietro’s original ideas. But today we also add a few speciality ingredients, carefully chosen from around the world, to create the exquisitely irresistible treats we’ve become famous for. Our ice cream won its first award in 1935 and has since earned the seal of approval from some of the world’s most discerning taste buds. But don’t just take their word for it — grab a scoop of our award-winning ice cream for yourself!

2 OUR VALUES

Values At Equi’s we’re proud to offer an unbeatable wholesale service for your award winning ice cream. We’re here to offer support and advice at every step of the way and we have options to suit all customers. We sell our ice cream in the form of 4.5L napoli tubs for scooping cabinets; prepacked single scoops, 500ml and 1L for retail and space saving 2L tubs for restaurants and cafes.

Quality We only use the freshest, locally sourced milk and double cream – and plenty of it! We don’t pump our ice cream full of air, cheap vegetable fat or unnecessary artificial additives. We make sure every batch of Equi’s ice cream meets the same exacting standards. Because we want our customers to taste the best of Equi’s in every mouthful.

Experience We’ve been selling ice cream since 1922. We’re proud of our heritage and stay true to our family tradition, using our encyclopedic understanding of ice cream to grow our business. As retail experts ourselves, we can offer advice on retail displays, branding and marketing. We’re also available to help create bespoke and menus.

Innovation We take inspiration from the boundless possibilities of ice cream, championing modern twists on traditional flavours and embracing quirky new takes on the ice cream experience. We’re known for our quirky, innovative flavours and we’re not afraid to experiment.

3 OUR VALUES 3 ICE CREAM NAPOLI PACKS 5 PRE-PACKED ICE CREAM 13 CONES & PACKAGING 14 TOPPING TUBS 15 SELLING ICE CREAM 16 BRAND VISIBILITY 17 TRAINING 18 NOTES 19

4 ICE CREAM NAPOLI PACKS

Our exquisitely irresistible ice cream starts with fresh milk and cream from Scottish farms and ends with some of the best flavours in the world. Artisan sea salt from the Isle of Skye? Check. Pistachios from Sicily? Check. Tablet from just up the road? Check! Our ice cream is sold in Napoli packs which are designed to sit in stainless steel containers found in standard scooping cabinets. They contain 4.5 litres, which amounts to about 45 regular or 30 large scoops.

£13.45 £15.45 £15.45

Double Cream Vanilla Strawberry Ripple Belgian Chocolate A Great Taste award-winning Smooth, creamy strawberry ice A chocolatey indulgence made duo of fresh double cream and cream swirled with refreshing with only the finest Belgian natural bourbon vanilla from Scottish strawberry compote. A chocolate and Scottish double Madagascar. Simple. Classic. Great Taste Award Winner 2017. cream. Delicious.

£15.45 £15.45 £15.95

Chip off the Old Toffee Fudge Scottish Tablet Mint Choc Sweet toffee ice cream loaded Sophisticated and smooth with clotted cream fudge panna cotta ice cream packed Delicious Belgian chocolate pieces from our favourite with childhood nostalgia chips folded into our refreshing producer. (otherwise known as crumbly, and creamy mint ice cream – buttery tablet pieces). two flavours that are mint to be. Classic. Delicious.

Gluten Free Contains Nuts Vegetarian

5 ICE CREAM NAPOLI PACKS

£15.45 £15.45 £17.95

Honeycomb Crunch Rum & Raisin Double Cream ice cream with Classic Raspberry Ripple Spiced rum and raisin ice pieces of crunchy honeycomb. features a fruity raspberry cream with rum soaked raisins. Formerly known as Sophie’s puree swirled through double RHS Gold Medal Winner 2017. Crunch. cream ice cream. ICA Gold Medal Winner 2018.

New Recipe £17.95 £17.95 £15.45

Strawberries & Cream Coffee Mallow Caramel Shortcake Our Double Cream ice cream Espresso infused ice cream Caramel ice cream with a with a strawberry compote and layered with marshmallows. rich caramel sauce, which is topped with strawberry pieces. layered with caramel shortcake pieces from Kerr’s Bakery in Motherwell.

£14.95 £17.95 £17.95

Iron Brew Rhubarb & Custard Isle of Skye Sea Salt Scotland’s favourite soft drink Your favourite childhood & Caramel crafted into a creamy ice sweet! Think creamy custard cream. ice cream with a tart rhubarb Gooey caramel meets Isle of ripple. Skye Sea Salt, in our artisan salted caramel ice cream.

Gluten Free Contains Nuts Vegetarian

6 ICE CREAM NAPOLI PACKS

New New New £17.95 £18.95 £17.95

Lemon Meringue Peanut Butter Cup After Eight Tangy lemon, Biscotti & mini Peanut Butter ice cream Our deliciously creamy mint ice meringues – a modern take on swirled with milk chocolate. cream layered with a rich dark a classic combination. chocolate sauce. An indulgent minty treat.

New New New £15.45 £17.95 £17.95

Pink Bubblegum Strawberry Lemonade Nuts About Chocolate Sweet Pink Bubblegum ice Scottish Argentinian style chocolate cream which is also suitable for with a tangy lemonade twist. hazelnut treat. vegetarians.

New £15.45 £14.95 £18.95

Parma Violet Banana Drama Pistachio Pistachio Blackberry flavoured childhood Our banana ice cream is made Made with 100% pure Sicilian nostalgia, yet strangely using beautifully ripe bananas. pistachios – the gourmet’s sophisticated too. choice.

Gluten Free Contains Nuts Vegetarian

7 8 9 ICE CREAM NAPOLI PACKS

£17.95 £17.95 £17.95

Ferrero Rocher Flakey Caramel Chocolate Fudge Brownie Our ice cream version mixes Double Cream ice cream Rich Belgian chocolate ice a hazelnut ice cream with a layered with Cadbury’s Flake cream swirled with squishy thick chocolate hazelnut sauce pieces and swirled with a rich chocolate brownie chunks. and crispy wafer pieces folded caramel sauce. You’ll go loco for this cocoa – through. that’s our brownie promise.

£17.95 £17.95 £15.45

Tutti Frutti Crunch Kinder Bueno Peruvian 85% A deliciously fruity ice cream Luxury white chocolate ice Chocolate with multicoloured tutti frutti cream with a chocolate crunch. Formerly known as hazelnut ripple. A luxurious and rich dark Jelly Bear. made with 85% Peruvian chocolate. Great Taste Award Winner 2017.

£16.95 £17.95 £17.95

Malt Teaser Cherry Mania Cookie Monster With a malty flavoured ice Classic Italian combination of A quirky combination of cream and malteaser pieces cherries & crunchy chocolate Digestive cookies, Oreo throughout, our Malt Teaser ice with a hint of almond. Cookies and Belgian Chocolate cream is the lighter way to enjoy Chips blended into a delicious chocolate... I mean ice cream. cookie dough ice cream.

Gluten Free Contains Nuts Vegetarian

10 ICE CREAM NAPOLI PACKS

£17.95 £17.95 £17.95

Mango Turkish Delight White Chocolate & Creamy Mango ice cream Rose water ice cream with Raspberry Cheesecake swirled with a fruity, mango hand cut turkish delight pieces. compote. Creamy white chocolate and cheesecake ice cream layered with a fruity raspberry puree and digestive biscuit crumble.

£17.95 £17.95 £17.95

Choc Chip Cookie Dough Nutella Dime Bar Crunch Dunk right into our cookie Our smooth and creamy Double Cream ice cream with dough ice cream with chewy hazelnut ice cream with a rich pieces of broken Dime Bar cookie dough chunks and chocolate hazelnut ripple. throughout. extra choccy-chips. Great Taste Award Winner 2017.

£15.45 £17.95 £15.45

Oreo Cookies & Cream Rolo Tender Coconut Pieces of crunchy Oreo Deliciously smooth chocolate Tender Coconut ice cream with Cookies layered through our ice cream with our rich caramel coconut flakes throughout. double cream ice cream. sauce.

Gluten Free Contains Nuts Vegetarian

11 ICE CREAM NAPOLI PACKS

£17.95 £15.45 £14.95

Mango & Raspberry Banana & Caramel Blue Bubblegum Our creamy mango ice cream Banana ice cream made using A sweet bubblegum flavoured swirled with a fruity raspberry beautifully ripe bananas and ice cream layered with mini puree. swirled with a rich caramel marshmallows. sauce.

£12.45 £13.95 £12.45

Lemon Sorbet Mango Sorbet Orange Sorbet Zesty and refreshing Lemon Juicy mango sorbet made using Tangy orange sorbet & Sorbet – ICA Silver Medal our unique technique to make deliciously smooth too! Winner 2018. it deliciously smooth – 3 Star Great Taste Award Winner 2017.

£16.45

Scottish Raspberry Sorbet With loads of fresh Scottish raspberries and just a dash of lemon juice. 2017 London Gelato Festival winner, Great Taste Award Winner 2017, RHS Gold Medallist.

Coming Soon! Vanilla 98 Reduced calorie Vanilla – 98cals per 100ml but still made with milk & double cream.

Gluten Free Contains Nuts Vegetarian Vegan (Sorbets Only)

12 PRE-PACKED ICE CREAM

Single Scoop Tubs 1 & 2L Tubs (120ml) with spoon Offering the best value for money, our Perfect for retail outlets, cafes and entertainment 1 & 2L tubs are available in all of our top selling venues. Available in our top selling flavours. flavours. Double Cream Vanilla (X24) £15.75 1 Litre Chip off the old Mint Choc (X24) £17.17 Double Cream Vanilla £3.85 Belgian Chocolate (X24) £17.17 Chip Off the Old Mint Choc £3.95 Strawberry Ripple (X24) £18.99 Belgian Chocolate £3.95 Choc Chip Cookie Dough (X24) £18.99 Strawberry Ripple £3.95 Scottish Tablet (X24) £18.99 Raspberry Ripple £3.95 Isle of Skye Sea Salt & Caramel (X24) £18.99 2 Litre 500ml Tubs Double Cream Vanilla £5.95 Our 500ml tubs are perfect for sharing and are Chip Off The Old Mint Choc £6.95 available in all of our top selling flavours. Belgian Chocolate £6.95 Strawberry Ripple £6.95 Double Cream Vanilla (x6) £12.75 Toffee Fudge £6.95 Isle of Skye Sea Salt and Caramel (x6) £12.75 Lemon Sorbet £6.95 Scottish Tablet (x6) £12.75 Choc Chip Cookie Dough (x6) £12.75

13 CONES & PACKAGING

Wafers & Cones Packaging Equi Wafer Discs (x1000) £39.95 Equi’s 2 Scoop Tub (x100) £9.62 San Remo Fan Wafers (x200) £15.58 Equi’s 2 Scoop Lid £7.87 Rossini Chocolate Curl Wafers (x280) £20.07 (Flat/Domed) (x100) Little Bear Wafers (x200) £7.58 Buy a box (x1400) of 2 scoop tubs or lids Nougat Wafers (x60) £14.64 and receive a 15% discount Superfine Wafers (x650) £12.15 Teddy Tops (x175) £10.85 Equi’s 3 Scoop Tub (x160) £19.80 Large Flare Top Superfine Cones (x360) £15.95 Equi’s 3 Scoop Lid £4.75 Twin Top Superfine Cones (x189) £11.95 (Flat/Domed) (x64) Waffle Cones Large (x128) £32.51 Buy a box (x960) of 3 scoop tubs or lids Waffle Cones Tall (x200) £34.30 and receive a 15% discount Chocolate Waffle Cones Tall (x168) £48.61 Equi’s 5 Scoop Tub with lid (x24) £8.75 1000ml Tub With Lid (x1) £0.48 Equi’s Cups With Lids (x100) £18.48 Milkshake Spoonstraws (x200) £3.82 Printed Equi’s Bags (x500) £39.95 Plastic Equi’s Spoons (1kg) £9.95 Printed Equi’s Cone Napkins (x2000) £13.16 Cone Holders £POA Cone Dispensers £POA Ice Cream Scoops (size 20 or 30) £POA Spoon Holders £POA

14 TOPPING TUBS

2 Litre Tubs Premium Sauces Biscuit Crumble (1.2kg) £7.25 Mec 3 Quella Butter Tablet (1.2kg) £11.45 White Chocolate £POA Chocolate Chips (1.4kg) £5.99 Nutella £POA Fudge Pieces (1.4kg) £9.65 Caramel £POA Caramel Shortcake (24 slices) £8.40 Pistachio £POA Turkish Delight (1.1kg) £11.90 Dark Chocolate £POA Tutti Frutti Crunch (1.56kg) £11.95 Honeycomb (1.27kg) £10.95 Quella dispenser pump sold separately

Topping Bags Luxury Sauces Oreo Cookies (400g) £3.45 Fabbri Amaretti Biscuits (1kg) £5.99 Chocolate (950g) £11.28 Fudge Pieces (10kg) £63.60 Dulce de Leche (950g) £10.84 Mini Marshmallows (White) (1kg) £9.08 Raspberry (950g) £10.84 Hazelnuts Roasted Nibbed (1kg) £25.38 Strawberry (950g) £10.84 Rainbow sprinkles (1kg) £4.35 Kiwi (950g) £10.84 Chocolate sprinkles (1kg) £4.35 Limoncello (950g) £10.84

Mango (950g) £12.43 Topping Boxes Mint (950g) £10.84 Mini Meringue Tub £1.75 Orange (950g) £10.70 Mini Snowballs Tub (200g) £1.95 Nic ‘99’ Flakes (x144) £17.25 Flakes Standard Size (x48) £21.95 Chocolate (1.245kg) £7.27 Raspberry (1.15kg) £8.66 Strawberry (1.15kg) £8.73 Miscellaneous Toppings Toffee (1.2kg) £8.77 Fabbri Amarena Cherries (3.2kg) £51.33 White Chocolate (1.095kg) £9.65 Cocktail Cherries with Stalks (470g Jar) £10.29 Hot Fudge Sauce (3kg) £25.70 Callebaut White Chocolate Blossom (1kg) £9.95 Callebaut Milk Chocolate Blossom (1kg) £8.91 Callebaut Dark Chocolate Blossom (1kg) £8.91

15 Selling Ice Cream Why sell ice cream in 2018? Top Tips for selling more ice cream

• Ice cream is great for generating footfall • Ensure your freezer is in the right location; – especially in the afternoon from 2pm make sure your customers notice it when onwards. they walk in the door! • Ice cream encourages incremental sales • Keep your freezer fully stocked all year in your shop. Customers will purchase add round. on items when buying ice cream i.e. drinks, • Stock the best sellers! Speak to your sales confectionery and food to go. rep for more advice. • Ice cream is highly impulsive. See it, want it, buy it! • Ice cream generates excellent margin for the seller, and very quickly maximises the return on your investment. • The ice cream category is growing in the UK every year and demand for it is higher than ever. Make sure people know you sell ice cream! Use outdoor & indoor items to advertise our award-winning brand.

Posters Freezers

16 BRAND VISIBILITY

Equi’s Ice Cream is able to provide quality point of sale material to all new & existing customers including flavour labels, branded flags, pavement signs, personalised display menus, window stickers and bunting.

Bunting

Pavement Signs Window Stickers

17 TRAINING

Whether you’re new to ice cream retail, or if you’re looking to brush up on your technique, our training programme is here to help. Our team of trainers will have you styling, scooping and sundae making like a pro.

The Basics Scooping isn’t as easy as it looks! Our team will be able to teach you the right technique and best practice for portion control. We also can offer advice on how to keep your cabinets in tip top condition.

Display Ever wondered how a typical Italian gelateria get their ice cream displays looking so spectacular? We can show you how make you displays eye catching which will help optimise sales.

Sundaes We can help you create the perfect sundae menu for your establishment – we’ll talk you through the best flavour combinations, costing and our in-house designer is able to create the artwork for you.

Social Media Our in-house marketing specialist can help review your current social media strategy or help you set up a new account. We offer advice on which networks will be the most beneficial for your business. We can advise on content strategy, social media advertising, analytics and how to ensure your following Ensure your ice cream display are engaging with your content. is kept to a high standard at all times. Keeping it clean, tidy and decorated will increase sales and footfall for your business.

18 NOTES

19 Peter Equi & Sons Ltd 9–11 Burnbank Road, Hamilton, Lanarkshire ML3 9AA 01698 282 494

EQUISICECREAM.COM

All prices subject to change. Updated March 2018. E&OE. All products are subject to VAT at the standard rate where applicable. We have lots of other ice cream related products – if there’s anything you fancy just give us a call to see what we can do.