The Chinese Traditional Acceptance of Information from the View of Contemporary Communication Theory Shao Peiren Fellow of Academic Committee of Zhejiang University, Deputy Director for the Faculty of Humanities, Zhejiang University, Director for Institute of Communication Studies, Zhejiang University, and PhD. candidate supervisor. Communication School of Zhejiang University, Hangzhou, Zhejiang, 310028 Telephone :(86) 0571-8827-3032 Email:
[email protected] Abstract Language is proper to mankind, the externalization of human kindness. Because of it what an audience accepts is his self-portrait, we can analyze and get to know the state, rules and characteristics of Chinese ancient audience thorough traditional information acceptance concept and the interpretation. We can get that “Guan”, “Wei” and “Wen” is special Chinese acceptance concept by the ways of basing on the textual research, discrimination and organization of various concepts of acceptance of information at one end and analyzing and reasoning of relevant information and contemporary research achievements at the other end. The emotions of these three concepts reflect the ancient Chinese unique acceptance state and the quintessence of the dated brightness comes through them. This paper also shows five chief notes: (1), piety and seriousness; (2) chewing and repetition; (3) subtila and depth; (4) hierarchy and progress; (5) contact and peep. “It is language that makes human being what he is. He who can not use a language can not be regarded as a true man”. Language, original and peculiar to human, is the element and the code of information dissemination; is the hallmark and characteristic of mankind. And at the same time it is a psychological weapon used by men in knowing the world, reflecting the world and in remoulding the world.