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Tesis De Maestria MAESTRIA EN GESTIÓN DE SERVICIOS TECNOLÓGICOS Y TELECOMUNICACIONES TESIS DE MAESTRIA Título: APLICACIONES MÓVILES La evolución en la adopción de aplicaciones móviles y su relación con el parque de dispositivos. Descripción y análisis de las curvas de descargas de aplicaciones móviles y su acelerado crecimiento en comparación con las curvas de penetración de los dispositivos móviles y su conexión a Internet en Argentina entre 2008 y 2013. Maestrando: Ing. Nicolás A. Ursino Director de Tesis: Dr. Alejandro Prince Buenos Aires – Junio 2014 “Te despiertas y ves tú email en tu iPad. Es una app. Durante el desayuno te conectas a Facebook, Twitter y The New York Times en el mismo dispositivo. Más Apps. De camino a la oficina escuchas un podcast a través de tu Smartphone. Otro App. En el trabajo lees tus feeds RSS y hablas por Skype y mensajería instantáneas. Al final del día llegas a casa, haces la cena y escuchas música en Pandora, juegas en Xbox Live y ves una película en el servicio de streaming de NetFlix. Acabas de pasar un día en Internet, pero no has utilizado la Red. No estás solo”. ANDERSON, CHRIS. 2010. The Web Is Dead. Long Live the Internet. Nicolás A. Ursino Aplicaciones Móviles 2 INDICE 1. AGRADECIMIENTOS ........................................................................................................... 5 2. TÍTULO. .............................................................................................................................. 6 2.1. PALABRAS CLAVES...................................................................................................... 6 3. ABSTRACT. .......................................................................................................................... 6 4. PLAN DE TESIS. .................................................................................................................. 7 4.1. ALCANCE. .................................................................................................................... 7 4.1.1. PREGUNTA DE INVESTIGACIÓN. ................................................................................ 8 4.2. OBJETIVOS. ................................................................................................................ 8 4.2.1. PRINCIPAL. ................................................................................................................. 8 4.2.2. SECUNDARIO. ............................................................................................................. 9 4.3. HIPÓTESIS. ................................................................................................................. 9 4.4. PREGUNTAS DE ANÁLISIS. ......................................................................................... 9 4.5. METODOLOGÍA DE TRABAJO. ................................................................................... 10 4.5.1. DESK RESEARCH. ...................................................................................................... 10 4.5.2. ANÁLISIS. ................................................................................................................. 10 4.5.3. RESEARCH. ............................................................................................................... 10 4.5.4. CONCLUSIONES. ....................................................................................................... 11 4.6. VARIABLES DE ANÁLISIS ......................................................................................... 12 5. ALGUNAS DEFINICIONES Y TEORÍAS. ............................................................................. 13 5.1. SOBRE APLICACIONES Y DISPOSITIVOS MÓVILES. ................................................ 13 5.2. ACERCA DE LA DIFUSIÓN Y ADOPCIÓN DE NUEVAS TECNOLOGÍAS. ...................... 13 5.2.1. CURVA DE ROGERS. .................................................................................................. 14 5.2.2. EMERGENTES. ........................................................................................................... 17 6. UN MUNDO MÓVIL, UNA VISIÓN GLOBAL. ...................................................................... 18 6.1. REALIDAD MÓVIL (¿QUÉ?). ..................................................................................... 18 6.2. TRÁFICO MÓVIL (¿CÓMO?). ..................................................................................... 19 6.3. EVOLUCIÓN (¿CUÁNTO?). ........................................................................................ 21 7. APLICACIONES MÓVILES. ................................................................................................ 25 7.1. PRIMER ACERCAMIENTO.......................................................................................... 25 7.2. PLATAFORMAS DE LAS APLICACIONES. ................................................................... 29 7.2.1. ANDROID. ................................................................................................................. 29 7.2.2. BLACKBERRY. ........................................................................................................... 30 7.2.3. BLACKBERRY 10. ...................................................................................................... 30 7.2.4. IOS. ........................................................................................................................... 31 7.2.5. WINDOWS PHONE. ................................................................................................... 32 7.3. DIVERSIFICACIÓN. .................................................................................................. 32 7.4. RANKING DE APLICACIONES (2012). ...................................................................... 35 Nicolás A. Ursino Aplicaciones Móviles 3 7.4.1. GOOGLE PLAY. .......................................................................................................... 36 7.4.2. APP STORE. ............................................................................................................... 37 7.5. LA INDUSTRIA DE CONTENIDOS MÓVILES. ............................................................. 37 7.6. EVOLUCIÓN DE LAS APLICACIONES Y LAS APPS STORES. ...................................... 44 7.6.1. ARGENTINA. ............................................................................................................. 51 7.7. APLICACIONES, EMPRESAS Y NEGOCIOS. ............................................................... 54 8. DISPOSITIVOS MÓVILES. ................................................................................................ 62 8.1. CONCEPTOS. ............................................................................................................. 62 8.2. ASPECTOS CUALITATIVOS. ....................................................................................... 64 8.3. ASPECTOS CUANTITATIVOS. .................................................................................... 68 8.3.1. ARGENTINA. ............................................................................................................. 75 9. CONCLUSIONES. ............................................................................................................... 86 10. FUTURAS LÍNEAS DE INVESTIGACIÓN. ........................................................................... 93 11. BIBLIOGRAFÍA BÁSICA, FUENTES PRIMARIAS Y SECUNDARIAS .................................... 94 11.1. BIBLIOGRAFIA Y PAPERS ......................................................................................... 94 11.2. BASE DE DATOS EN INTERNET ............................................................................... 102 12. GLOSARIO. ..................................................................................................................... 105 13. ÍNDICE DE FIGURAS ...................................................................................................... 106 14. ANEXOS. ......................................................................................................................... 107 14.1. TOP 50 APLICACIONES ........................................................................................... 107 14.1.1. GOOGLE PLAY STORE, UNITED STATES, TOP OVERALL, FREE, JUNIO 2013. 107 14.1.2. APPLE APP STORE, UNITED STATES, TOP OVERALL, FREE, JUNIO 2013. .......... 111 14.2. ECOSISTEMA MÓVIL EN ESTADOS UNIDOS. .......................................................... 116 14.3. HISTORIA DE LOS APPS STORE. ............................................................................. 118 14.4. ENCUESTA APLICACIONES MÓVILES. .................................................................... 119 14.4.1. ESTRUCTURA ...................................................................................................... 119 14.4.2. RESPUESTAS ....................................................................................................... 121 14.5. INFOGRAFÍA SMARTPHONES. ................................................................................ 131 14.6. CUESTIONARIOS A EXPERTOS EN NEGOCIO Y/O TECNOLOGÍA. ........................... 132 14.6.1. PREGUNTAS. ....................................................................................................... 132 14.6.2. RESPUESTAS. ...................................................................................................... 132 14.7. RANKING APLICACIONES 2012, GOOGLE PLAY. .................................................... 142 14.8. RANKING APLICACIONES
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