Programme Book The 21st Century Consumer: Vulnerable, Responsible, Transparent? September 26-27, 2016 Wissenschaftszentrum Bonn Ahrstr. 45, 53175 Bonn, North Rhine-Westphalia, Germany IMPRINT International Conference on Consumer Research | ICCR 2016 The 21st Century Consumer: Vulnerable, Responsible, Transparent? September 26-27, 2016 | Wissenschaftszentrum Bonn, Ahrstr. 45, 53175 Bonn North Rhine-Westphalia, Germany Editor: Consumer Association of North Rhine-Westphalia | Verbraucherzentrale Nordrhein-Westfalen e.V. Competence Center of Consumer Research North Rhine-Westphalia (CECORE NRW) | Kompetenzzentrum Verbraucherforschung NRW (KVF NRW) Mintropstr. 27 D-40215 Düsseldorf, Germany www.verbraucherzentrale.nrw www.verbraucherforschung-nrw.de
[email protected] Edited by: Dr Christian Bala, Petra Maier and Silvia Strater International Conference on Consumer Research (ICCR) 2016 http://www.verbraucherzentrale.nrw/iccr-2016 twitter | #ICCR2016 CECORE NRW Newsletter and Network: www.verbraucherzentrale.nrw/newsletter_kvf | Newsletter Consumer Research NRW www.verbraucherzentrale.nrw/link1061681A.html | Network Consumer Research NRW CECORE NRW Social Media: twitter.com/kvf_nrw | Twitter @kvf_nrw www.vz-nrw.de/kvfnrw-linkedin | Group ”Verbraucherforschung“ at LinkedIn Production of the programme book labconcepts GmbH on behalf of Verbraucherzentrale NRW Tel.: +49 228-24 98 114 Fax: +49 228-24 98 111
[email protected] TABLE OF CONTENTS 1 About us 6 2 Conference Programme 8 3 Addresses and Keynotes 16 4 Award Ceremony for Excellent Young Consumer Researchers in North Rhine-Westphalia 17 5 Round-Table Discussions 20 The future of consumer research: Challenges, needs and wants Sharing, access or gig economy? 6 Workshop Session Speeches and Abstracts 22 7 Conference Venue 60 8 Sustainable Event Management within the Framework of the ICCR 2016 61 9 Useful Information 62 5 1 ABOUT US The Consumer Association of North liation, but is also able to submit cases Rhine-Westphalia (Verbraucherzentrale to the court if necessary.