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The Bustling Gran Via of Madrid, the “Broadway” of Spain

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The Bustling Gran Via of Madrid, the “Broadway” of Spain 2018 Pitch Deck THE INSPIRATION The bustling Gran Via of Madrid, The “Broadway” of Spain. THE INSPIRATION Its Energy & Excitement! THE INSPIRATION The vibrant Spanish culture. Where heritage & tradition meet the modern age. THE INSPIRATION The flavors of Spain served on the on its outdoor cafes & new fusion cuisine restaurants. LA MANCHA, SPAIN Asturias Cantabria País Vasco Galicia Navarra La Rioja Aragón Cataluña Castilla y León Barcelona Madrid Toledo Castilla Valencia Extremadura La Mancha D.O. LA MANCHA Andalucía Murcia Sevilla Located at a very high altitude, 2600+ feet in the heart of La Mancha, between the provinces of Cuenca & Toledo. COMPETITIVE SET Radio Boca Las Rocas Cupcake Apothic Gran Via 90 Capcanes Ménage a Trois Red Velvet Mas Donis Silky Soft $9.99 $10.99 $10.99 $10.99 $12.99 $12.99 $12.99 Competitive set includes Red Blends, not based on country of origin. Placements ideally made in Spanish wine section & red blend section. THE VINEYARDS A spectacular geography Grape-growing practices with poor, shallow, chalky Optimum conditions for ripening employed to obtain the soils & good rainfall. the fruit and enhancing the maximum quality include cluster flavor of the wines. thinning and green pruning. THE WINERY All new French and Produced by world- American oak casks at renowned Bodegas the winery, stacked to a Faustino who bring maximum of four levels to their expertise and precisely ensure the right long tradition of temperature and quality winemaking. humidity conditions. The bodega uses Pedro Pablo Regidor is small tanks in which the head winemaker the grapes from who created the Gran different plots are Via 90 coupage. fermented separately. THE WINEMAKER Pedro Pablo Regidor was born in La Puebla de Almoradiel (Toledo), a beautiful village located among the extensive vineyards of La Mancha. He studied Enology at the University of Toledo and has more than 20 years experience in the La Mancha Region, making him one of the most highly regarded & seasoned winemakers in the region. WINEMAKER NOTES VINIFICATION Tempranillo and Garnacha are vinified separately. Grape skin contact is monitored to carefully extract color and desired fruit flavors from the skins. Grapes are fermented at 24- 26°C, and then this wine is moved to American oak barrels of 225 liters’ capacity where it rests for 5 months until it completes its maturation TASTING NOTES APPEARANCE: Clean, bright purple. NOSE: Ripe red fruit aromas and a hint of vanilla. TASTE: Balanced, elegant sweet tannins, with a good acidity. SERVING TEMPERATURE: 54°F – 59°F GRAPE VARIETIES 85% Tempranillo (Cencibel) 15% Garnacha FOOD PAIRINGS Pairs well with Spanish tapas! Red meat, ham, and oily fish such as tuna and cod. Also complements mushrooms, fried potatoes and medium aged cheese. TARGET MARKET Urban Millennials Social Optimistic Forward thinking Entrepreneurial Knowledge Seekers Interested in Style Socially Responsible Generous Traveled Sports Enthusiasts LAUNCH STRATEGY Target on and off premise regional Available at ALBA & DI now. chain and key accounts. Not a traditional national launch, focused plan on Max DA 6.00 $15 SP per case strategic accounts. for first 90 day introduction. Substantial SP Dollars to support partnerships with strategic accounts. Packaged with other regional approach brands: Zen Garden, Bottega Prosecco, Williams Chase Rose 2018 VISUAL INSPIRATION Take me with you… Aims to transport the viewer to experience the lifestyle of Madrid’s Gran Via. KEY SELLING POINTS • Outstanding price to quality value in fast growing $10+ segment • Flavor profile styled to appeal to consumers in the growing red blend category • Strong shelf presence with dynamic branding and consumer research demonstrated appeal (especially Millennials) • Authentic Spanish imagery • Single SKU – uncomplicated! POS Case Card Sales Sheet Tasting Cards Danglers & Shelf Stalkers 3’ x 3’ Floor Clings Post Cards PRICING 12PK CASE FOB: $72.00 DI: $66.00 SRP: $12.99 Feature: $11.99 Thank You! - ¡Gracias!.
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