Mobile Banking Today: Fed Report
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Growing the Bank with Mobile The Bottom Line on Risks & Rewards Lee Wetherington, AAP Director of Strategic Insight Jack Henry & Associates, Inc.® 1 | © 2014 Jack Henry & Associates, Inc.® Presenter Lee Wetherington Director of Strategic Insight • Develops actionable insight and strategy for the financial services industry • Delivers keynotes nationwide • Technology Faculty Chair and guest lecturer for graduate banking schools • Authors articles for industry trades • Degrees in Economics and English from Duke University • Accredited ACH Professional (AAP) @leewetherington 2 | © 2014 Jack Henry & Associates, Inc.® Mobile Banking Today: Fed Report • Mobile phones are in widespread use. – 87% of the U.S. adult population has a mobile phone, consistent with 2013. – 71% of mobile phones are smartphones (Internet- enabled), up from 61% in 2013. • 39% of all mobile phone owners with a bank account used mobile banking in 2014 – Up from 33% in 2013 and 29% in 2012. • 52% of smartphone owners with a bank account used mobile banking in 2014 – Up only one percentage point from 51% in 2013 4 | © 2014 Jack Henry & Associates, Inc.® SOURCE: Federal Reserve’s 2015 Consumers and Mobile Financial Services Report Mobile Banking Today: Fed Report, 2 • 11% of mobile phone users with bank accounts plan to use mobile banking within a year – Down from 12% a year earlier • Mobile banking usage – 94% check account balances/recent activity – 61% transfers between own accounts – 57% receiving alerts (text, push notification, or e-mail) • 51% of mobile bankers used mRDC in 2014 – Up from 38% in 2013. • Frequency of mobile banking usage – 5X per month in 2014 (same since 2012) 5 | © 2014 Jack Henry & Associates, Inc.® SOURCE: Federal Reserve’s 2015 Consumers and Mobile Financial Services Report Mobile Payments: Fed Report • Smartphones are changing the way people shop and make financial decisions. – 47% of smartphone owners comparison shopped with their phone while at a retail store • 69% changed where they purchased as a result!!! – 33% scanned a product’s barcode to find the best price for the item. – 42% of smartphone users browsed product reviews while shopping at a retail store • 79% of them changed item they purchased based on this information!!! 7 | © 2014 Jack Henry & Associates, Inc.® SOURCE: Federal Reserve’s 2015 Consumers and Mobile Financial Services Report 9 | © 2014 Jack Henry & Associates, Inc.® Mobile Payments: Fed Report, 2 • 63% of mobile banking users have checked their account balance on their phone before making a large purchase – 53% decided not to purchase an item as a result of their account balance or credit limit. • 29% of all mobile phone users and 38% of smartphone users have used their phone to track purchases and expenses. 10 | © 2014 Jack Henry & Associates, Inc.® SOURCE: Federal Reserve’s 2015 Consumers and Mobile Financial Services Report Reasons Not Using Mobile: Fed Report • Why not using mobile banking? – 86% say banking needs being met without mobile banking – 62% say security concerns • Why not using mobile payments? – 75% say easier to pay with cash or cards – 59% say security concerns 11 | © 2014 Jack Henry & Associates, Inc.® SOURCE: Federal Reserve’s 2015 Consumers and Mobile Financial Services Report Biometrics have boosted perception of mobile payments security. 12 | © 2014 Jack Henry & Associates, Inc.® Fingerprint scan is 3-to-1 most preferred form of biometric authentication among consumers. 1311 | © 2014 Jack Henry & Associates, Inc.® Who Do Consumers Trust w/ Biometrics? Businesses and Institutions That Consumers Trust With Biometric Information 14 | © 2014 Jack Henry & Associates, Inc.® 15 167 | © 2014 Jack Henry & Associates, Inc.® Why Apple Pay Matters 17 | © 2014 Jack Henry & Associates, Inc.® Apple Pay: Good News and Bad • Good News – Reinforces issuer’s card franchises – Apple not going after issuers’ payments data – Adds security and reduces card fraud risk/liability • Bad News – Additional compression of interchange rates – New player in already crowded field of card stakeholders (from 4-party to 5-party) – Increases urgency for community banks to remain relevant in the convergence of payments/banking/ shopping 18 | © 2014 Jack Henry & Associates, Inc.® State of Mobile Payments Consumers Who Made a Purchase of Physical Goods With a Mobile Phone (Past 12 Months) SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: ® 19 | © 2014 Jack Henry & Associates, Inc. How the Game Changes with Apple Pay”; October 2014 Mobile Proximity Payments to Jump 60% CAGR Mobile Proximity Payment Purchase Dollar Volume and Share, 2012-2019 “Prepaid Cards and and “Prepaid Cards Mobile PaymentReaders & Research; Research; & Change Change the StreamPaymentthrough POS 2018t”; 2014 May SOURCE: Javelin Strategy Strategy Javelin SOURCE: 20 | © 2014 Jack Henry & Associates, Inc.® Evolution of Mobile Payments Invisible Digital Mobile 21 | © 2014 Jack Henry & Associates, Inc.® From Mobile to Digital… v. 1 v. 3 22 | © 2014 Jack Henry & Associates, Inc.® …and from Digital to Invisible v. 3 23 | © 2014 Jack Henry & Associates, Inc.® Digital/Mobile Wallet Technologies SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: ® 24 | © 2014 Jack Henry & Associates, Inc. How the Game Changes with Apple Pay”; October 2014 20 Consumers Prefer Primary FI to Provide Mobile Wallets, But… Consumers’ Likelihood to Select Company as Mobile Wallet Provider 26 | © 2014 Jack Henry & Associates, Inc.® …Few FIs Provide One • Launches late 2014 • Barcode-cloud & tokenization model • Credit union controlled • Issuer owns data • Issuer owns data • Partnerships with FIS, • 74 credit unions onboard Pulse, Vantiv, BoA, with 8M members Capital One, Barclaycard & Diebold • Uses Paydiant’s barcode- • White-label provider for cloud system for now MCX’s CurrentC • Supported by MCX 27 | © 2014 Jack Henry & Associates, Inc.® “If banks can’t leverage their unique advantage as trusted entity for consumer mobile payments, they risk being… a utility that provides the transactions.” FRBs of Boston & Atlanta (5/2/13) “U.S. Mobile Payments Landscape –Two Years Later” 28 | © 2014 Jack Henry & Associates, Inc.® “Google, PayPal, Amazon and Apple…have recognized that being first to enroll mobile wallet customers provides them with a marketing platform opportunity that will be far more lucrative than interchange.” --CU Wallet Blog, www.cuwallet.com 29 | © 2014 Jack Henry & Associates, Inc.® PayPal Tops Branded Wallets Top 10 Branded Consumer Wallets + Merchant Scalability Merchant - Consumer Preference + SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: ® 30 | © 2014 Jack Henry & Associates, Inc. How the Game Changes with Apple Pay”; October 2014 Branded Wallet Rankings: Top 10 1. PayPal 6. AMEX Serve 2. Google Wallet 7. Microsoft Wallet 3. Apple Pay 8. Softcard (fka “Isis”) 4. MasterCard 9. Starbucks MasterPass 10.MCX CurrentC 5. Visa Checkout SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: ® 31 | © 2014 Jack Henry & Associates, Inc. How the Game Changes with Apple Pay”; October 2014 35 SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: 32 | © 2014 Jack Henry & Associates, Inc.® How the Game Changes with Apple Pay”; October 2014 33 SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: 33 | © 2014 Jack Henry & Associates, Inc.® How the Game Changes with Apple Pay”; October 2014 37 SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: 34 | © 2014 Jack Henry & Associates, Inc.® How the Game Changes with Apple Pay”; October 2014 41 SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: 35 | © 2014 Jack Henry & Associates, Inc.® How the Game Changes with Apple Pay”; October 2014 46 SOURCE: Javelin Strategy & Research; “Mobile Wallets Analysis and Strategy: 36 | © 2014 Jack Henry & Associates, Inc.® How the Game Changes with Apple Pay”; October 2014 Issuer Tokenization & Apple Pay • Apple Pay is first to deploy “issuer tokenization” – A token is a numeric substitute (DAN) used in place of the card’s primary account number (PAN) • Payment networks provision a specific token (on behalf of issuers) not only for the PAN but also for the platform for which it was requested in a process called identification and verification (ID&V), which is performed each time a payment token is requested, subsequently locking that payment data into that specific use case. • Standards set by EMVCo in March 2014 SOURCE: Aite Group; “How Tokenization and Encryption Can Take the Wind Out of a Hacker's Sails”; October 2014 37 | © 2014 Jack Henry & Associates, Inc.® Issuer Economics: Apple Pay • Apple Fees – Transaction Fees • Debit: $.005 per transaction • Credit: 15 basis points • Processor Onboarding Fees – Implementation; card art; token transmission • Network Fees – Tokenization • Token provisioning • Monthly management/maintenance • Token/PAN mapping to/from alternate networks 38 | © 2014 Jack Henry & Associates, Inc.® MasterCard Issuer Tokenization Fees Description Frequency Fee MasterCard Digital Monthly 10 cents per primary Enablement Service account number Lifecycle Management (MasterCard) MasterCard Digital Monthly 10 cents per primary Enablement Service account number Lifecycle Management (Maestro/Cirrus) MasterCard Digital Per Successful 50 cents per device Enablement Service Provision token Digitization MasterCard Digital Monthly 2.5 cents per call from/to Enablement Service alternate network’s API Alternate