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An Island of Fellowship, Adventures and a Cave with Barbarian Words
Alsford, Niki Joseph paul Available at http://clok.uclan.ac.uk/16055/
Alsford, Niki Joseph paul (2014) An Island of Fellowship, Adventures and a Cave with Barbarian Words. EATS News (3). pp. 8-10.
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CLoK Central Lancashire online Knowledge www.clok.uclan.ac.uk EATS News
The Newsletter of the European Association of Taiwan Studies http://eats-taiwan.eu/ 31 January 2014, issue 3 Publication Place: London ISSN 2053-6143 (Online)
EATS News appreciates the generous support of the Chiang Ching-kuo Foundation
Communicating Taiwan’s Democracy Gary Rawnsley
s the keynote speaker at From a PD perspective, such the annual conference of official discourses constitute part Athe European Association of the environment in which of Taiwan Studies (EATS) in 2013, Taiwan must operate. It is Professor T.J. Cheng of William unfortunate that China chooses to and Mary College delivered a view Taiwan in such an out-dated characteristically interesting way - the problems of corruption paper on Offshore Democracies: are now far worse in the mainland An Ideational Challenge to China. than they are in Taiwan where His intention is to there is much less electoral understand how Taiwan is perceived corruption than previously - but the question in mainland China through examining the that Taiwan must confront is how to respond official and non-official discourses there about and work within the constraints? the island's democratic institutions and procedures. Two sections of his talk provoked EATS News Issue 3 31/1/2014 a response from a soft power and public Content diplomacy (PD) perspective. First, T.J. outlined the sibau minzhu, the Communicating Taiwan Democracy p.1 'quartet of evils' that define the official view Editorial p.4 about Taiwan's democracy. Discourses about Taiwan Fellows p.6 the 'evils' are framed by key-words that focus Institutional Profiles p.11 on the more disturbing side of Taiwan's Workshop Reports p.18 political evolution - black-gold, party-splitting Brno Student Workshop Special p.22 etc. Notice Board p.29
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Taiwan is not in a position to change the their value. Why be silent when the world is Chinese conversation, so must pay far more not listening to you anyway? For a state facing attention to its soft power capital and the Taiwan's predicament, silence means an quality of its public diplomacy strategy than absence of attention, and so the previously. The external environment frames government does not/cannot challenge the the architectures, methods, success and dominant narratives conducted in Beijing. failures of Taiwan's international Silence will not undermine a depiction of communications and determines their impact Taiwan which centres on 'the quartet of evils', on elite audiences and mass opinion. I have circulating within a tightly controlled media talked about this many times in published and education system. papers and in blogs, and this argument forms the core of the book I am now writing which T.J. is correct to commend the absence of examines the interaction of structure and hectoring and pontificating in Taiwan's agency to understand Taiwan's soft power. interactions with the PRC, but such methods of communication are neither strategic nor I felt that T.J. had inadvertently stumbled desirable as they can backfire on the source of on a set of contradictions when he claimed the message. Rather, Taiwan must strike a that 'Taiwan's democracy is like a silent movie, balance between silence - letting the story of more palatable than soundbites', and Taiwan's democracy speak for itself - and he applauded Taiwan's government for not making sure that story is heard by audiences hectoring the PRC about human rights abuses. conditioned to have a very different T.J. is right to isolate the practice of perception of reality. democracy as a particularly useful communications strategy - in Public Another speaker on the Diplomacy, actions really do speak louder Senkaku/Diayutai dispute prefaced her paper than words - and by providing a model with a reference to 'manipulation' by the Chinese democracy, Taiwan is demonstrating international media on this subject, evidence for which is provided by the fact that the media concentrate overwhelmingly on Japan and China and ignore Taiwan's claims on the islands. This sounds very similar to claims by Beijing that the international (read western) media deliberately demonise China, and that this accounts for the continuing popularity of the theory of cultural imperialism in China. As a communications scholar, I would reply that the international media know and understand China and Japan; their frames are familiar. Taiwan, however, is largely unfamiliar to (Keynote speaker T. J. Cheng, left) international media consumers who have no the fallacy of so-called Asian values: There real understanding of Taiwan or why Taiwan really is a political alternative for China. matters. The media will choose to sideline However, silence is not an option for Taiwan, Taiwan because of the competition of voices, and measured, strategic soundbites do have interests, stories and news-space, but also 2