OCCITANIE / South of France
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OCCITANIE / South of France PRESS PACK WINE TOURISM CARCASSONNE VILLEFRANCHE-DE-CONFLENT LE PONT DU GARD GORGES DU TARN GAVARNIE-MONT PERDU CANAL DU MIDI SAINT-GUILHEM-LE-DÉSERT ALBI MILLAU VIADUCT BANYULS - CRIQUE CÔTE VERMEILLE PIC DU MIDI GRUISSAN TOULOUSE MONTPELLIER LOURDES 2 PRESS PACK WINE TOURISM OCCITANIE / South of France, take the time to live it all! • France’s second-largest region, 13 GAVARNIE-MONT PERDU ‘departments’ in an area bigger than Ireland • 8 sites inscribed on UNESCO’s World Heritage list: The Canal du Midi, Gavarnie - Mont Perdu, the Routes of Santiago de Compostela, the Episcopal City of Albi, the Causses and the Cévennes, the Pont du Gard, the Historic Fortified City of Carcassonne and the Fortifications of Vauban (Villefranche-de-Conflent and Mont-Louis) • 2 National Parks (Pyrénées and Cévennes), 1 National Marine Park (Gulf of Lion) and 6 Regional Nature Parks • 30 thermal spa centres • 44 winter sports resorts in the Pyrénées and the Massif Central • 220 kilometres of Mediterranean coastline and 37 marinas • 14 Vignobles & Découvertes-certified wine regions GAUBE LAKE 3 PRESS PACK WINE TOURISM Contents THE WORLD’S BIGGEST WINE REGION > PAGE 6 THE 14 VIGNOBLES & DÉCOUVERTES WINE REGIONS > PAGES 7 TO 27 • Les Bons Crus d'Artagnan® • Cahors Malbec • Pays des Bastides and Vignoble du Gaillac • Conques and Marcillac • Côtes du Rhône Gardoises • Vignoble des Cévennes • Costières de Nîmes • Pays de Thau • Languedoc, Coeur d'Hérault • Béziers, Canal du Midi, Méditerranée • Minervois, Saint-Chinian, Faugères • La Narbonnaise, Surprenante Méditerranée • Wine and heritage in Pays Cathare • Perpignan, Méditerranée, Rivesaltes DISTINCTION > PAGE 27 Occitanie, tourism IN FIGURES The excessive consumption of alcohol is dangerous to your health. Always drink in moderation. 4 PRESS PACK WINE TOURISM No.4 No.1 tourist region tourist accommodation In France capacity in France with with 14 billion 3.3 million in tourist beds expenditure nearly 24 million and 120,000 nights permanent tourism jobs at open-air accommodation sites (no. 1 nationally 15.7 million or 10% nights in accommodation of national GDP (no. 4 nationally) st st region for French 1 tourists 1 spa destination in France rd region for overseas with 3 tourists 166, 000 spa users The most represented at 30 nationalities: Europe: thermal spa Netherlands, Germany, centres Belgium, UK Long haul: or nearly the equivalent of US, Canada, Japan, China 30 million visitors one-third of the national every year thermal spa market Sources: SDT Sofres – DGE, Banque de France, EVE – INSEE survey, Occitanie Regional Tourism Board – Acoss/Urssaf 5 PRESS PACK WINE TOURISM The world’s biggest wine region! Counting 80 appellations (44 AOPs and 36 IGPs) spread over 300,000 hectares, Occitanie in the South of France is home to the biggest wine region in the world. And its big in variety too: the rich diversity of its landscapes—from the Montagne Noire to the Mediterranean, from the Causses plateaus to the sun-bathed hillsides—and the variety of its climates and soils guarantee the wine produced on this exceptional land delivers one of the broadest aromatic palettes there is. A total 14 appellations meet the criteria established by the national Vignobles & Découvertes quality label created to flag up the finest wine tourism destinations in France. It points visitors to the very best tourist amenities and embraces all types of providers (wine producers, châteaux and estates, hotels, rental accommodation and B&Bs, guided tours and themed trails, organised trips and weekends, restaurants, cultural attractions, leisure and walking activities, festivals and events and tourist information offices) that successfully qualify for the scheme. 14 VIGNOBLES & DÉCOUVERTES DESTINATIONS IN OCCITANIE • Les Bons Crus d'Artagnan® • Cahors Malbec • Pays des Bastides and Vignoble du Gaillac • Conques and Marcillac • Vignoble des Cévennes • Côtes du Rhône Gardoises • Costières de Nîmes • Languedoc, Coeur d'Hérault • Pays de Thau • Béziers, Canal du Midi, Méditerranée • Minervois, Saint-Chinian, Faugères • La Narbonnaise, Surprenante Méditerranée • Wine & Heritage in Pays Cathare • Perpignan, Méditerranée, Rivesaltes OCCITANIE, THE ORGANIC WINE LEADER Boasting 23,000 hectares of organically-farmed vines, the region of Occitanie is the undisputed leader for wines that meet organic farming standards in France and worldwide (along with Spain). Organic vines account for nearly 8% of the total area of Occitanie's vines and 30% of vineyards of this type in the whole of France. EVENTS GALORE The region is the proud home of countless generous and passion- ate wine growers who have a natural gift for passing on the en- thusiasm for their craft and love to share the fruits of their labour. Once spring arrives, Occitanie beats to the rhythm of the many food and wine events organised all around. Tastings (of course!) and open cellars not to mention vineyard walking tours, concerts and shows on the estates break up the summer months and ex- tend into autumn until the start of the traditional harvest festivals. Find the full calendar of events at www.tourisme.occitanie.com 6 PRESS PACK WINE TOURISM Les Bons Crus d’Artagnan®: one for all and all for one! Proud of its military hero d’Artagnan, Gers lives his famous motto— ‘one for all and all for one’—to the full! It is here, amidst the department’s generous sense of hospitality, that the adventure—sometimes WINES festive and always friendly—truly begins for visitors AOP Saint-Mont AOP Madiran to the Gascony wine region, established over 1,600 AOP Pacherenc years ago. It embraces five reputed appellations as IGP Côtes de Gascogne well as two IGPs, Côtes de Gascogne and Condomois. IGP Condomois The destination is home to 96 Vignobles & Décou- vertes-certified tourist amenities. www.vins.tourisme-gers.com 3 HISTORIC SITES 1/ Auch and its UNESCO classified cathedral. 2/ La Romieu and its collegiate church. 3/ The Cistercian Abbey of Flaran and its collection of paintings by old masters. NEW IN THE REGION DOMAINE LAGUILLE, INNOVATING WITH ARMAGNAC Located in the hamlet of Saint-Amand, in Éauze, Domaine Laguille produc- es Côtes de Gascogne, Floc de Gascogne and Bas-Armagnac wines. From production to wine-making, from the distillation of the wines to the ageing of the Armagnacs, from bottling to distribution, everything is done on the es- tate to guarantee the authenticity and quality of the products, coupled with just the right dose of innovation. This year, the estate is bringing to market a new collection of six Armagnacs (one white, three blends and two limited series vintages) that is all set to shake up the classic range. Indeed, both the contents and the container itself are breaking away from the appellation’s traditions, above all by opting for packaging with a contemporary look and feel. The vintages specifically are two cask strengths (1988 and 1992) from the birth years of the two daughters of Colette and Guy Vignoli, the estate’s owners, a nod to their eventual successors. English and German also spoken www.laguille.com 7 PRESS PACK WINE TOURISM EXPERIENCE THE ‘FLAMME DE L'ARMAGNAC’ Every year from late October to January, Gers wine country comes alive during the Armagnac distillation period. In the secrecy of the cellars, sheltered by the half-timbered houses so typical of Gascony, the stills gently return to work after a year of enforced rest. Keep your eyes peeled and you’ll get to witness the unusual sight of itinerant distillers preparing their machines, which are then moved from estate to estate by tractors. The Flamme de l'Ar- magnac is undoubtedly the highlight of the year, a time for each producer, each wine grower and each Armagnac house to invite friends, family, customers and passing visitors to share in this annual celebration that brings the hard work of each season to a close. The fun-packed programme included walks around the vineyards, open door events, meals around the stills and more. The host languages depend on the estate www.armagnac.fr WINE, A WOMEN'S AFFAIR THE ORGANIC TOUCH Carine and Hélène’s story began in 1999 with the act of one man, Henry Fitte, when he purchased Château de Herrebouc, signalling the family’s return to its roots and the renaissance of this wine-grow- ing estate. Keen to renovate this historic heritage site and get the agricultural concern back on its feet, he had no idea that one day he would be handing over the torch to his daughter Carine. After grad- uating from Toulouse business school and intrigued by her father’s forays into viticulture, Carine went back to the classroom to learn about farming as well as studying vine work, cellar management and wine tasting. The rest, as they say, is history: as soon as she earned her professional diploma, she moved to Herrebouc to produce wine. In 2003, Carine met Hélène Archidec, a vini-viticultural technician with 15 years’ experience, who agreed to lend the estate her technical skills and expertise. Today, Herrebouc owns 12 hectares of hillside vines, growing in a clay-limestone soil, in the Côtes de Gascogne ap- pellation. Here the focus is on small yields and organic methods. Through the year, the estate puts on a variety of activities, from ca- noeing and painting exhibitions to cellar tours, tastings and concerts. English and Spanish also spoken herrebouc.fr LA MAISON DES VINS MADIRAN AND PACHERENC DU VIC- BILH WINE CENTRE Set up about 10 years ago, the Maison des Vins is located in Madiran village centre. Not only is the place a thriving hub where wine grow- ers regularly meet up to taste and share their wares, it’s also a great place to become better acquainted with Madiran wines. English also spoken www.madiran-story.fr 8 PRESS PACK WINE TOURISM Destination Cahors Malbec, one of the oldest wine regions in Europe Lot owes its vineyards to the Romans.