ANNUAL REPORT 2012 Editorial Policy Strength Capcom’S
Year Ended March 31, 2012 22012ANNUAL0 1REPORT 2 Border-less. Interract more. Code Number: 9697 Corporate Philosophy “Capcom: Creator of Entertainment Culture that Stimulates Your Senses” Our principle is to be a creator of entertainment culture. Through development of highly creative software contents that excite people and stimulate their senses, we have been aiming to offer an entirely new level of game entertainment. By taking advantage of our optimal use of our world-class development capabilities to create original content, which is our forte, we have been actively releasing a number of products around the world. Today, young and old, men and women enjoy a gaming experience all over the world. It is now common to see people easily enjoying mobile content (games for cell phones) on streets or enjoying an exchange through an online game with someone far away. Moreover, game content is an artistic media product that fascinates people, consisting of highly creative, multi-faceted elements such as characters, storyline, a worldview and music. It has also evolved to be used in a wide range of areas of media such as Hollywood movies, TV animation programs and books. As the ever-expanding entertainment industry becomes pervasive in our everyday lives, Capcom will continue to strive to be a unique company recognized for its world-class development capabilities by continuously creating content brimming with creativity. 1 CAPCOM ANNUAL REPORT 2012 Editorial Policy Strength Capcom’s This report was prepared for a wide range of readers, from individual shareholders to institutional investors, 3 Capcom’s Strength and is intended as a tool to aid in the understanding of Capcom management policies and business strategies.
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