DOCSLIB.ORG

Consumer Buying Behaviour of Diamond Jewellery- a Study for Surat

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Consumer Buying Behaviour of Diamond Jewellery- a Study for Surat International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-3, Issue-7, Jul.-2017 http://iraj.in CONSUMER BUYING BEHAVIOUR OF DIAMOND JEWELLERY- A STUDY FOR SURAT MANISHA PANWALA Professor, Department of Business and Industrial Management, Veer Narmad South Gujarat University, Surat, Gujarat. Abstract - Retail industry is fast changing. All facets of business are undergoing a change. The global and the local business are causing as well as adapting a change. Jewellery buying for a very long tie has had a traditional pattern of buying behaviour. There were family jewellers, and a family purchase. While the money was given by the father or husband the final decision maker was the women. All models of consumer buying behaviour has adopted to the change. The diamond jewellery buying that too on-line has a generated a curiosity, because it has a route of high tradition. The present paper examines the growth, factors and current scenario of purchasing diamond jewellery through online retail formats as well as buying behaviour from branded retailers. It is a descriptive research , survey method has been used for data collection through a structured questionnaire. The first part of the research which was a qualitative research had personal interview with experts and review of lieterature, followed by secondary data search. Some of the key findings were that Indian consumer buy precious jewellery like diamond jewelleries for fashion as well as special occasions and to have a strong attributes in maintaining social status during social function and gathering and they always buy from trusted branded outlets. Other Attributes are like store service for branded jewellers seem to be far superior to the traditional outlets and quality satisfaction is very high with branded jewellers. Working women are greater purchasers of diamond jewellery and indulge more in impulse purchase. Online currently has arelatively low reach in India. It is more like a pre-purchase tool. In India, 12per cent of women use the internet to pre-select designs or learn more about diamond jewellery. However, as internet penetration and sales of smart phones accelerate, online buying is likely to gain importance, both as a sales channel and as search tool. The changing socio-economic perspectives adds boon to the jewellery industry. I. INTRODUCTION markets continued to rise. While online sales in India, at less than one per cent of total sales, lag behind The global diamond jewellery market has seen a those in the US (at 13 per cent of total sales), growth in the last two years. Sales have increased increasing online penetration in developing markets is three per cent in 2014, exceeding US$80 BILLION likely to result in the internet becoming a more for the first time. In local currency terms, there was important factor in researching diamond jewellery growth in each of the top five diamond markets, purchases. Last year’s Diamond Insight Report also which account for 75 per cent of global demand. highlighted the competitive position of diamond Growth would have been almost five per cent had it jewellery against other luxury products, with not been for the strengthening of the US dollar categories such as electronics and fashion spend against the currencies of several of the major gaining share of advertising voice. However, in 2014 diamond consumer m markets in the latter part of growth in jewellery advertising spend started to reach 2014. Despite the US being the most mature diamond the levels seen in the fashion industry. While it’s too jewellery country, its seven per cent growth was the early to say if this trend will continue, it’s a positive strongest of any of the main regions. Growth (in local development that needs to be maintained if the currency) was also seen in developing markets, with diamond sector is to compete more effectively with six per cent growth in China and three per cent in other luxury products. India. Last year’s report highlighted three key trends that are shaping the future landscape of the diamond In 2015, while there was growth in local currency in retail sector – and these have continued. some markets, the continued strengthening of the US dollar against all major currencies, coupled with a First, consumers across the world are looking slowdown in economic growth in China, is likely to increasingly to branded diamond jewellery for lead to global diamond jewellery demand for the full product differentiation, distinctive design, year being relatively flat compared with 2014 level. authenticity and quality. This is more prevalent in the Rough diaond sales have also increased by 12%. De US – where four in five retailers stock brands – but Beers and ALROSA remained the largest sellers of developing markets are also seeing increased sales of rough diamonds in 2014, accounting for 56 per cent branded jewellery s consumers seek the greater of global sales by value between them. In volume reassurance offered by brands. Second, the number of terms, total rough diamond production actually jewellery shops in developing Asian markets decreased by three per cent to an estimated 142 increased again last year (albeit at a slower rate), million carats in 2014. The total production value was while the total number in more mature markets – more than US$19 billion, which represented an especially the US – saw an overall reduction. Third, increase of almost six per cent on 2013. De Beers and online sales in both developed and developing ALROSA remained the largest producers by both Consumer Buying Behaviour of Diamond Jewellery- A Study for Surat 57 International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-3, Issue-7, Jul.-2017 http://iraj.in volume and value. Accordingly, Russia and Botswana with affluent Western consumers when compared remained the two largest producing countries by with economic segments A/B. value. While the development of new greenfield 3. Diamond jewellery is an ‘aspirational’ product in mines has been limited in recent years, three new India and is more desired than other luxury mines did begin production last year, with a further categories. The level of ownership and mine being commissioned earlier this year. In overall desirability is particularly high among the Elites terms, these new mines do not contribute significantly and Super Elites, while diamonds remain an to global production. Also, the project pipeline aspirational product for the much larger non- remains sparse, with only two large-scale projects Elite segment. currently in development – both of which are 4. The highest proportion of diamond jewellery expected to begin production in 2016. The result of purchasers is located in Tier 1 cities (nearly 60 these new mines coming online will be a moderate per cent) and in the north of India (nearly 50 per increase in diamond supply in the next few years. cent). But, towards the end of the decade, when many 5. Love is the primary motivation for half of all existing mines will begin to see declining outputs, diamond purchases. Unlike in many Western overall supply is likely to plateau. markets, very few men propose with diamonds in India and instead display their love with gifts of In the short term, given lower polished demand levels diamonds on different occasions during the in 2015, rough diamond demand has been more marriage. constrained as well. This is likely to have an impact 6. Purchasing journeys in India are normally a on overall rough diamond production this year. consultative process, in which women are the main decision makers, with the opinion of family II. INDIA’S DIAMOND CONSUMER MARKET and friends the most important factor in diamond jewellery selection. Retailers also play an India’s consumer market has achieved an important part in providing reassurance and uninterrupted growth over the last 20 years and the advice. projected growth of the iddleclass offers an opportunity which promises further growth. The ‘In IV. REVIEW OF LITERATURE: Focus’ section of this year’s Diamond Insight Report looks at India’s highly dynamic consumer diamond The review of literature here includes secondary data market. Driven by a growing economy, an emerging and key elites of the diamond industry. middle class and a culture where precious jewellery plays an intrinsic role in social occasions and family The Importance of online channels rises across the traditions, India has become one of the world’s world (de-beers-insight-report-2014-diamond- largest consumer markets for polished diamonds. jewellery-retail). Meanwhile, the jewellery retail landscape has Both emerging and developed markets saw a rise in changed dramatically over the past 15 years, with the the importance of online channels in 2013. More than number of doors selling diamond jewellery growing one in six diamond jewellery purchases in the US much faster than the average growth in all jewellery were made online in 2013, a growth of over 30 per retail doors. cent since 2011. Going online also remains the most popular way for consumers to research a purchase in III. INDIA’S DYNAMIC CONSUMER the US: almost four in 10 consumers go online for MARKET: KEY CONSUMER INSIGHT AND research purposes before buying, ahead of other OPPORTUNITIES touch-points such as jewellery stores and advertisements. Although online is not yet a 1. India is home to a highly dynamic consumer significant sales channel in China, the internet is diamond market that has grown rapidly over the already used by a quarter of acquirers for different last two decades, fuelled by a fast expanding purposes, such as to learn about fine jewellery quality economy, a widening consumer base and a and prices, to learn about brands, and to pre-select culture where precious jewellery plays an designs. The internet is used more frequently in the intrinsic role in social occasions and family diamond purchase process by single women, half of traditions.
Load more

Recommended publications
  • Finish, Culet Size, and Girdle Thickness: Categories of the GIA Diamond Cut Grading System
    Finish, Culet Size, and Girdle Thickness: Categories of the GIA Diamond Cut Grading System This booklet summarizes the relationship of Finish, Culet Size, and Girdle Thickness to the GIA Cut Grading System for round brilliant diamonds. It is intended to help members of the jewelry trade better understand the attributes of diamond appearance, and how those attributes are evaluated within the GIA Cut Grading System. Finish—Polish and Symmetry In the GIA Cut Grading System for standard round brilliant To determine the relationship between finish and overall diamonds, finish (for Polish and Symmetry features) is cut quality, GIA conducted extensive observation testing factored into the final overall cut grade as follows: of numerous diamonds using standardized lighting and viewing conditions. Observations of diamonds with • To qualify for an Excellent cut grade, polish and comparable proportions, but differing in their polish and symmetry must be Very Good or Excellent. symmetry categories, were analyzed to determine the effects of finish on overall cut appearance. In this way, • To qualify for a Very Good cut grade, both polish GIA found that a one grade difference between the other and symmetry must be at least Good. aspects of a diamond’s cut grade and its polish and • To qualify for a Good cut grade, both polish and symmetry assessments did not significantly lower a symmetry must be at least Fair. trained observer’s assessment of face-up appearance, and could not be discerned reliably with the unaided eye— • To qualify for a Fair cut grade, both polish and e.g., polish and/or symmetry descriptions of Very Good symmetry must be at least Fair.
    [Show full text]
  • The Chemistry of Diamond Rings
    THE CHEMISTRY OF DIAMOND RINGS Diamond rings are synonymous with engagements; diamond itself is an form (allotrope) of carbon, but other chemical elements can impact on its appearance. Here we look at ‘the 4 Cs’ and their chemistry links, as well as some of the metallic elements that help to make up the ring itself. DIAMOND CUT DIAMOND CARAT 0.25 Ct 0.50 Ct 0.75 Ct 1.00 Ct 1.50 Ct 2.00 Ct 4.1 mm 5.2 mm 5.8 mm 6.5 mm 7.4 mm 8.2 mm SHALLOW IDEAL DEEP Top: weight in carats; Bottom: approximate diameter in millimetres. Diamonds not shown to scale, but are in proportion to each other. The cut of a diamond affects how well it reflects light. Diamond carat measures mass; one carat is equal to two Too shallow or too deep and the reflection of light is poor, hundred milligrams. Diameters are approximate, as they so the diamond seems to sparkle less. vary depending on the cut of the diamond. DIAMOND COLOUR DIAMOND CLARITY RING COMPOSITION WHITE GOLD Au 75% Pd 10% Ni 10% Zn 5% Rh PLATE D → F G → J K → M N → R S → Z F → IF VVS1/2 VS1/2 SI1/2 I1/2/3 ALMOST FAINT VERY LIGHT LIGHT COLOURLESS FLAWLESS OR VERY VERY VERY STERLING SILVER COLOURLESS YELLOW YELLOW YELLOW SLIGHTLY INTERNALLY SLIGHTLY SLIGHTLY INCLUDED INCLUDED FLAWLESS INCLUDED INCLUDED Ag 92.5% Cu 7.5% Pt TRACE Ge TRACE Zn TRACE POTENTIAL ELEMENTAL IMPURITIES GAINED DURING DIAMOND GROWTH 7 5 1 14 15 28 27 YELLOW GOLD Compositions given are NITROGENN BoronB HYDROGENH Sisilicon PHOSPHORUSP NiNickel Cocobalt TYPE Ia TYPE Ib TYPE IIa TYPE IIb approximate for a typical 0–0.3% N 0–0.05% N 0% N B impurities Au 75% Cu 12.5% Ag 12.5% alloy, and can vary slightly (clusters) (diffuse) Most diamonds have some imperfections.
    [Show full text]
  • Star of the South: a Historic 128 Ct Diamond
    STAR OF THE SOUTH: A HISTORIC 128 CT DIAMOND By Christopher P. Smith and George Bosshart The Star of the South is one of the world’s most famous diamonds. Discovered in 1853, it became the first Brazilian diamond to receive international acclaim. This article presents the first complete gemological characterization of this historic 128.48 ct diamond. The clarity grade was deter- mined to be VS2 and the color grade, Fancy Light pinkish brown. Overall, the gemological and spectroscopic characteristics of this nominal type IIa diamond—including graining and strain pat- terns, UV-Vis-NIR and mid- to near-infrared absorption spectra, and Raman photolumines- cence—are consistent with those of other natural type IIa diamonds of similar color. arely do gemological laboratories have the from approximately 1730 to 1870, during which opportunity to perform and publish a full ana- time Brazil was the world’s principal source of dia- Rlytical study of historic diamonds or colored mond. This era ended with the discovery of more stones. However, such was the case recently when significant quantities of diamonds in South Africa. the Gübelin Gem Lab was given the chance to ana- According to Levinson (1998), it has been esti- lyze the Star of the South diamond (figure 1). This mated that prior to the Brazilian finds only about remarkable diamond is not only of historical signifi- 2,000–5,000 carats of diamonds arrived in Europe cance, but it is also of known provenance—cut from annually from the mines of India. In contrast, the a piece of rough found in the state of Minas Gerais, Brazilian finds supplied an estimated 25,000 to Brazil, almost 150 years ago.
    [Show full text]
  • JEWELLERY TREND REPORT 3 2 NDCJEWELLERY TREND REPORT 2021 Natural Diamonds Are Everlasting
    TREND REPORT ew l y 2021 STATEMENT J CUFFS SHOULDER DUSTERS GENDERFLUID JEWELLERY GEOMETRIC DESIGNS PRESENTED BY THE NEW HEIRLOOM CONTENTS 2 THE STYLE COLLECTIVE 4 INDUSTRY OVERVIEW 8 STATEMENT CUFFS IN AN UNPREDICTABLE YEAR, we all learnt to 12 LARGER THAN LIFE fi nd our peace. We seek happiness in the little By Anaita Shroff Adajania things, embark upon meaningful journeys, and hold hope for a sense of stability. This 16 SHOULDER DUSTERS is also why we gravitate towards natural diamonds–strong and enduring, they give us 20 THE STONE AGE reason to celebrate, and allow us to express our love and affection. Mostly, though, they By Sarah Royce-Greensill offer inspiration. 22 GENDERFLUID JEWELLERY Our fi rst-ever Trend Report showcases natural diamonds like you have never seen 26 HIS & HERS before. Yet, they continue to retain their inherent value and appeal, one that ensures By Bibhu Mohapatra they stay relevant for future generations. We put together a Style Collective and had 28 GEOMETRIC DESIGNS numerous conversations—with nuance and perspective, these freewheeling discussions with eight tastemakers made way for the defi nitive jewellery 32 SHAPESHIFTER trends for 2021. That they range from statement cuffs to geometric designs By Katerina Perez only illustrates the versatility of their central stone, the diamond. Natural diamonds have always been at the forefront of fashion, symbolic of 36 THE NEW HEIRLOOM timelessness and emotion. Whether worn as an accessory or an ally, diamonds not only impress but express how we feel and who we are. This report is a 41 THE PRIDE OF BARODA product of love and labour, and I hope it inspires you to wear your personality, By HH Maharani Radhikaraje and most importantly, have fun with jewellery.
    [Show full text]
  • GIA UV Lamp and Viewing Cabinet* USER GUIDE SCIENTIFIC INSTRUMENTATION by GIA
    GIA UV Lamp and Viewing Cabinet* USER GUIDE SCIENTIFIC INSTRUMENTATION BY GIA * Patent Pending IMPORTANT! Table of Contents READ THIS USER GUIDE BEFORE SETTING UP General Information.......................................................................................................4 AND USING THIS PRODUCT Device Advantages .........................................................................................................4 Getting Started ................................................................................................................5 Room Light Requirements ...........................................................................................6 CAUTION! The Light Source ............................................................................................................6 The Reference Block......................................................................................................7 Ultraviolet (UV) Light Hazard For best results, device should be used in manner specified by manufacturer. Using the Lamp as a Handheld Unit .........................................................................8 Using the device in any other way may result in decreased protection from UV light. Stone Positioning in the Cabinet ................................................................................9 The device enclosure should not be opened. Unless specified otherwise, there are Parts List.........................................................................................................................10
    [Show full text]
  • D Lesson 14.Pdf
    The Mystique of Diamonds The Diamond Course Diamond Council of America © 2015 The Mystique of Diamonds In This Lesson: • Magic and Romance • Nature’s Inspirations • Adding to the Spell • Diamonds and Time • Diamond Occasions • Diamond Personalities MAGIC AND ROMANCE In most diamond presentations, it’s important to cover the 4Cs. A little information about topics such as formation, sources, mining, or cutting can often help, too. In every pre- sentation, however, it’s essential to identify and reinforce the factors that make diamonds valuable and important – in other words, truly precious – to each customer. After all, purchase decisions involve the head, but the desire to own or give a diamond almost always springs from the heart. That’s the realm of magic and romance. The emotional meanings of diamonds have many origins and they have evolved over thou- sands of years. Diamond’s unique beauty and remarkable properties have helped create some of the deepest meanings. Others have come from cultural traditions, the glamour of celebrities, and the events of individual lives. In a sales presentation, you need to The desire to own or give diamond determine which of these elements will resonate for the cus- jewelry springs from the heart, not from the head. tomer you’re serving. Photo courtesy Andrew Meyer Jewelry. The Diamond Course 14 Diamond Council of America © 1 The Mystique of Diamonds It’s important to remember that people most often buy diamonds to symbolize love or to celebrate personal mile- stones. Sometimes the motivation for buying is obvious – for example, with an engagement ring.
    [Show full text]
  • Crystal Chemistry
    Crystal chemistry About a girl’s best friend - diamonds Diamonds, a crystalline form of the chemical element carbon, are the most romantic of crystals, given as symbols of love and permanence. They were first discovered around 800 BC in riverbeds in India. One of the world’s richest source of diamonds is South Africa, where they are mined from rock called ‘Kimberlite pipe’, named after the town Kimberley. Other countries rich in diamonds are Australia, Botswana, Zaire and the former Soviet Union. Diamonds formed in volcanic magma about 170 miles below the Earth’s surface, solidifying as the magma moved upwards and cooled. This took a long time! Diamond The Cullinan diamond, with a mass of 621.2 g, was the largest diamond ever found, mined in 1895. This was a bit big for one engagement ring, so it was decided to cut the diamond into smaller pieces. The diamond cutter spent months deciding how to go about the task, and apparently fainted with shock after first splitting the stone in two. He recovered, and finally nine large and 96 smaller diamonds were produced. The most famous large diamond, called ‘Cullinan I’ or the ‘Star of Africa’ is in the Royal Sceptre and can be seen on a visit to the Crown Jewels in the Tower of London. The Cullinan 1 Crown © / The Royal Collection © 2004, Her Majesty Queen Elizabeth II. Diamond is the hardest known substance, so can only be cut with a diamond-edged saw! Diamond mass is measured in ‘carats’. One carat is equal to 0.2 g.
    [Show full text]
  • Cut Shape and Style the Diamond Course
    Cut Shape and Style The Diamond Course Diamond Council of America © 2015 Cut Shape and Style In This Lesson: • The C of Personality • Optical Performance • The Features of Cut • The Round Brilliant • Classic Fancy Shapes • Branded Diamond Cuts • Shape, Style, and Cost • Presenting Cuts and Brands THE C OF PERSONALITY In the diamond industry the term “cut” has two distinct meanings. One is descriptive. It refers to the diamond’s shape and faceting style. The other relates to quality, and includes proportions, symmetry, and polish. Most customers are familiar with only the first meaning – cut shape and style. That’s the aspect of All sorts of cutting shapes are cut you’re going to examine in this lesson. The next possible with diamonds. lesson explores the second part of this C. For many customers, cut shape and style is part of their mental image of a diamond. Shape contrib- utes to the messages that a diamond sends about the personality of the one who gives or wears it. When presenting this aspect of cut, you need to match the images and messages of the diamonds you show with the customers you serve. With branded diamond cuts, you may need to explain other elements that add appeal or value. When you’ve accomplished these objectives you’ve taken an important step toward closing the sale. The Diamond Course 5 Diamond Council of America © 1 Cut Shape and Style Lesson Objectives When you have successfully completed this lesson you will be able to: • Define the optical ingredients of diamond’s beauty. • Describe diamond cuts in understandable terms.
    [Show full text]
  • The Retailer's Guide to Marketing Diamond Jewellery
    The Retailer’s Guide to Marketing Diamond Jewellery The Retailer’s Guide to www.cibjo.org Marketing Diamond Jewellery www.cibjo.org With information sourced from © CIBJO (2007) all rights reserved The Diamond Trading Company PREFACE Welcome to “The Retailer’s Guide to Marketing Diamond Jewellery” The jewellery world has changed significantly over the past 10 years in line with so many other industries around the world. Today there is very little that is ‘constant’ and keeping up with continuous change is a ‘must’ to succeed. Our customers are more discerning, knowledgeable and demanding than ever before. They are busy and bore easily, so it is not enough, however successful your business is to continue to do the same things in the same way that we have in the past. Jewellery has long enjoyed a unique status among luxury goods and as an industry it is easy to take this appeal for granted, as if jewellery would sell itself. But in today’s competitive environment, we have to pro-actively drive jewellery sales in the same way all other luxury businesses do. We have to compete with all the other luxuries on offer to today’s consumer. We all have to bring innovative ideas to our consumers on a regular basis – through this we will inspire a passionate desire to buy. This Guide This guide is intended to help jewellery retailers by: • Challenging the unexamined assumptions of jewellery retailing; • Providing detailed case studies; and • Demonstrating the use of effective tools to drive sales. To effectively sell diamond jewellery one must uphold certain standards of excellence.
    [Show full text]
  • Hazard Communications (Hazcom) Symbols Nfpa
    HAZARD COMMUNICATIONS (HAZCOM) SYMBOLS A training document written by: Steve Serna The Occupational Safety and Health Administration (OSHA) has determined that workers have a, “right to know” what chemical hazards are present in their particular work areas, or what chemical hazards they might encounter on their work sites. This information is written in 29 CFR 1910.1200 of the US Code. HAZCOM (Hazard Communications) relies on several written documents (MSDS & written programs) and various symbols or pictograms to inform the employee regarding chemical hazards or potential hazards. The law requires that all chemical containers/vessels have labels and adhere to a set standard; here is a quick explanation of some of the various symbols and pictograms… NFPA The National Fire Prevention Association is a private organization that catalogues and works to enact legislation for fire prevention in industrial and home settings. Most US Fire Departments rely on NFPA symbols to warn them of danger present in buildings. The NFPA Fire Diamond symbol is the common identifier along with a rating number (from 0-4) inside of a colored field to indicate a hazard rating. NFPA FIRE DIAMOND Hazcommadesimple.doc Opr: Serna Page 1 HAZARD RATINGS GUIDE For example: Diesel Fuel has an NFPA hazard rating of 0-2-0. 0 for Health (blue), 2 for Flammability (red), and 0 for Instability/Reactivity (yellow). HMIS (taken from WIKIPEDIA) The Hazardous Materials Identification System (HMIS) is a numerical hazard rating that incorporates the use of labels with color-coded bars as well as training materials. It was developed by the American Paints & Coatings Association as a compliance aid for the OSHA Hazard Communication Standard.
    [Show full text]
  • Diamond Blue Wash
    Product Information Diamond Blue Wash GLASS: PORCELAIN, TILE METAL: STAINLESS STEEL FIBERGLASS, FORMICA, & PAINTED SURFACES Product: Diamond Blue Wash - Regeneration Cleaner for Glass, Metal, Stone, Fiberglass, Painted Surfaces, Vinyl and Plastic. (Not for floors) Description: Diamond Blue Wash is a unique cleaning and co-polymer formulation. It is an excellent general cleaner/polisher for most architectural materials and surfaces. More importantly, it is designed to maintain the long lasting durability and performance of other Diamond Seal Systems Protective Treatments. Diamond Blue Wash is the final component to make Diamond Seal Systems Treated surfaces look “Forever Brilliant™”. This unique formulation penetrates dust, grime, bacteria, oil and environmental contaminants and lifts them from the surface with the use of a DSS Micro fiber cloth. The co-polymers in the formulation have an affinity for the substrate. With the dirt and grime barrier gone, the co- polymers are free to bond to the surface and protect it from water, dust, acid rain, salt fog, car emissions and other surface damaging contaminants that cause corrosion, oxidization, and staining. Diamond Blue Wash is simply sprayed on and wiped off with a DSS Micro fiber cloth. It dries within seconds. It has excellent adhesion, is UV resistant, stable and does not yellow, chalk or flake. DO NOT use acidic or abrasive-cleaning chemicals on a surface treated with Diamond Seal Systems Products. Test the Product on a small, unexposed painted area before use on painted surfaces. Uses: Diamond Blue Wash is used to clean both interior and exterior Glass, Metal, Stone, Fiberglass, Plastic, Vinyl and Painted surfaces.
    [Show full text]
  • How to Guide for IIDGR Set Diamond Jewellery Screening Services Maidenhead (For UK and International Trade)
    How to Guide for IIDGR Set Diamond Jewellery Screening Services Maidenhead (For UK and International trade) GOODS REQUIREMENTS Each set diamond submitted for the Set Diamond Service must adhere to the following requirements. Colour - colourless to near colourless (D-L) Size – 0.0013ct, there is no upper limit Clean – pieces containing dirty or greasy stones will be rejected and a US$5 fee will be charged per piece. To avoid this stones should be cleaned with Ethyl Alcohol prior to being sent to the lab. HOW TO SUBMIT GOODS You will receive the ‘SDS Upload Document’ please see below. Version A1.3 Jan 2018 Fill in the required details for the desired number of pieces you are sending to be screened - Unique Item Code, Total Carat Weight, Total Number of Diamonds and Value USD. See example below: Please note there is a maximum of 50 pieces per lot, 10 lots per shipment. Once completed please email the SDS Upload Document to [email protected] You will be given a shipment code, this must be included when shipping the goods to the lab. PACKING GOODS FOR DELIVERY TO THE LAB Please submit pieces to the lab as per the following packing requirements: Each piece to be in 1 x ziplock bag – a label with your unique item code should be attached to the ziplock bag The ziplock bags should be placed in a large secure bag or sealed parcel per lot. maximum 50 pieces per lot , 10 lots per shipment. For example, 5 pieces to be placed in individual ziplock bags, then all 5 ziplock bags to be placed in one large secure bag or sealed parcel.
    [Show full text]