THE MAGAZiNE OF iTALiAN GOOD LiViNG YEAR I - NO. I TERRITORIES THE RHYTHMS OF HISTORY IN A FANTASTIC BOUTIQUE HOTEL MATERA WORLD HERITAGE SITE SLEEPINGFAI, IN ITALIANTHE VINEYARDS HERITAGE FUND TENUTA LE CAVE OOOOOM LET'S GO . OOOOOM LET'S GO . BiMONTHLY M AGAZIN E N O. 1 - DECEMBER 2O 2 O PUBLISH ED BY Bubble’s Italia s.r.l. EXECUTiVE ED iTOR Andrea Zanfi
[email protected] EDITOR IN CH IEF Fabio Piccoli
[email protected] M A N AGIN G EDITOR Piergiuseppe Bernardi C OORDIN ATOR M A N AGER Lavinia Furlani
[email protected] N EWS AN D WEB SIT E EDITOR Emanuele Vescovo COLLA BORATORS Sissi Baratella, Paola Cerana, Giampietro Comolli, Silvana Delfuoco, Andrea Matteucci,Clementina Palese, Emanuele Pellucci, Guido Stecchi L EGAL O FFICER Lawyer Francesco Rusconi | Mondini-Rusconi Law Firm | E D iTOR i A L OFFi CE Tiziana Magone A R T D i RECTOR Claudia Aversa A project by Editorial WHAT DOES IT MEAN TO PROMOTE MADE IN ITALY? BY FABiO PiCCOLi or a magazine like ours, which we wanted to call Italian Good Living, being “Italian” brings with it not only a long series of values butF also responsibilities. It’s very important that our values are clear, the values of the so-called “Made in Italy”, because only by knowing them in depth, and also managing to give them a precise hierarchy, will it be possible to defne a serious and useful promotion plan. It is precisely in these diffcult months that the theme of the promo- tion of Made in Italy around the world has returned to the fore, particularly, but not only, in relation to our agri-food productions.