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Fai, Italian Heritage Fund THE MAGAZiNE OF iTALiAN GOOD LiViNG YEAR I - NO. I TERRITORIES THE RHYTHMS OF HISTORY IN A FANTASTIC BOUTIQUE HOTEL MATERA WORLD HERITAGE SITE SLEEPINGFAI, IN ITALIANTHE VINEYARDS HERITAGE FUND TENUTA LE CAVE OOOOOM LET'S GO . OOOOOM LET'S GO . BiMONTHLY M AGAZIN E N O. 1 - DECEMBER 2O 2 O PUBLISH ED BY Bubble’s Italia s.r.l. EXECUTiVE ED iTOR Andrea Zanfi [email protected] EDITOR IN CH IEF Fabio Piccoli [email protected] M A N AGIN G EDITOR Piergiuseppe Bernardi C OORDIN ATOR M A N AGER Lavinia Furlani [email protected] N EWS AN D WEB SIT E EDITOR Emanuele Vescovo COLLA BORATORS Sissi Baratella, Paola Cerana, Giampietro Comolli, Silvana Delfuoco, Andrea Matteucci,Clementina Palese, Emanuele Pellucci, Guido Stecchi L EGAL O FFICER Lawyer Francesco Rusconi | Mondini-Rusconi Law Firm | E D iTOR i A L OFFi CE Tiziana Magone A R T D i RECTOR Claudia Aversa A project by Editorial WHAT DOES IT MEAN TO PROMOTE MADE IN ITALY? BY FABiO PiCCOLi or a magazine like ours, which we wanted to call Italian Good Living, being “Italian” brings with it not only a long series of values butF also responsibilities. It’s very important that our values are clear, the values of the so-called “Made in Italy”, because only by knowing them in depth, and also managing to give them a precise hierarchy, will it be possible to defne a serious and useful promotion plan. It is precisely in these diffcult months that the theme of the promo- tion of Made in Italy around the world has returned to the fore, particularly, but not only, in relation to our agri-food productions. READ MORE Territories 12 MATERA WORLD HERITAGE SITE Interview BY FAI, GIAMPIETRO 3 ITALIAN 16 COMOLLI 24 HERITAGE FUND Editorial BY Interview Food ANDREA WHAT DOES MATTEUCCI ENIT, RENATO IT MEAN TO GIORGIO 20 ZAGHINI: PROMOTE PALMUCCI “PROMOTING Summary MADE IN MADE IN ITALY ITALY? BY TOGETHER!” PIERGIUSEPPE Food BERNARDI BY BY ANDREA POLENTA FABIO ZANFI IS AN ICON PICCOLI OF ITALIAN GASTRONOMIC CULTURE BY GIAMPIETRO COMOLLI Handicrafts THE SICILIAN CART, FROM VEHICLE TO WORK OF ART BY SARA Wineries STANGONI QUALITY AS 44 A BUDGETARY STRATEGY BY Wineries PIERGIUSEPPE BERNARDI BETWEEN 30 42 HEROISM 46 AND HIGH QUALITY Wineries BY Sleeping FABIO in the THE SPIRIT PICCOLI vineyards 38 OF OLTREPÒ 26 IN AN ANCIENT TENUTA MONASTERY LE CAVE CONVERTED Food INTO A BY CELLAR CLEMENTINA POLENTA AND PALESE IS AN ICON 34 RESTAURANT OF ITALIAN GASTRONOMIC BY CULTURE ANDREA Location MATTEUCCI BY GIAMPIETRO THE RHYTHMS COMOLLI OF HISTORY IN A FANTASTIC BOUTIQUE HOTEL BY SILVANA DELFUOCO Marsala Florio Marcello Dudovich ITALY IS A DREAM THAT KEEPS RETURNING FOR THE REST OF YOUR LIFE. ANNA ACHMATOVA !"#$%&'#($)"*)$+,-./0#$1,-(#00-$*,#$2-/'.$#304/(&%#45$&'$'-,)"6#*()$7)*458 &'$9#'#)-$*'.$:,&/4&69#'#;&*$<&/4&*8$=#)>##'$)"#$?-4-@&)#($*'.$)"#$A.,&*)&0$B#*C$ !"#$+*,)&0/4*,$&')#,*0)&-'$=#)>##'$)"#$04&@*)#8$)"#$(-&4$*'.$)"#$>&'#@*D&'E$ ),*.&)&-'$E&%#($,&(#$)-$1,-(#00-$?FG8$*$/'&H/#$>&'#C !"#$%&'"$#() #)&*+"&)",-"*. Thank you from deep inside our hearts, our eyes and our minds. Thank you for more than 40 years: we have been doing this since FAI, the acronym for the Italian Heritage Fund, was created as an act of love and respect for Italy. It is a precious and irreplaceable non-proft insti- tution, which has been recognised by the Italian state, which protects and enhances the incredible and unique historical, artistic and landscape her- itage of our country. ITALIAN HERITAGE FUND FAI BY ANDREA MATTEUCCI Now, even more than before, it is almost imperative to defend and promote its beauty, which provides inspiration for unique suggestions almost every- where. Let’s start from here with a discussion with the current president of FAI Andrea Carandini, who is a world-famous archaeologist and enlightened character devoted to the enhancement of our artis- tic and landscape heritage. READ MORE 12 FOUNDED iN 1975 BY GiULiA MARiA MOZZONi CRESPi, AN ENLiGHTENED ENTREPRENEUR WHO PAS S E D AWAY R E CENTLY, iNSPiRED BY THE ENGLiSH NATiONAL TRUST AND AFFiLiATED WiTH INTO - INTERNATiONAL NATiONAL TRUSTS ORGANiZATiON - FAI, THE ITALiAN HERiTAGE FUND, HAS MORE THAN 213,000 MEMBERS AND ACTiVE DONORS AND MORE THAN 500 COMPA N i E S W H O SUPPORT iT. IT HAS ALMOST 8,000 VOLUNTEERS ACROSS 66 PROTECTED PROPERTiES, 52 OF WHiCH ARE OPEN TO THE PUBLiC AND 14 ARE BEiNG RESTORED. AS WELL AS ALL THESE, THERE ARE ALSO 6 SiTES PROMOTED BY FAI VOLUNTEERS AND 2 PROPERTiES THAT ARE SPONSORED BY THE FOUNDATiON iTSELF. IN 2019, MORE THAN 900,000 PEOPLE ViSiTED THE FAI SiTES THAT WERE OPEN TO THE PUBLiC, THANKS ALSO TO SPECiAL SHARiNG DAYS ORGANiSED PERiODiCALLY BY THE FOUNDATiON iTSELF. GIORGIO PALMUCCI ENIT PRESIDENT BY PIERGIUSEPPE BERNARDI 1. AS PRESiDENT OF ENIT, YOU HAVE SPOKEN MANY TiMES iN RECENT MONTHS OF THE NEED TO REPOSiTiON ITALY ’ S i N T E R N ATiON- AL iMAGE. HOWEVER, AS YOU HAVE ALSO iNSiSTED THAT THiS iMAGE STiLL REMAiNS REMARKABLY SOLiD, iN WHAT TERMS DO YOU PLAN TO MANAGE THiS REPOSiTiON- iNG PROCESS? Enit – the body entrusted with the task of promoting tourism – is already lending its hand, in conjunction with Mibact, with its own structured strategic vision. We work closely with regions, munici- palities and tourist destinations to agree on timeframes and meth- ods of recovery. INTERVIEW 17 GIORGIO PALMUCCI ENIT PRESIDENT BY PIERGIUSEPPE BERNARDI We have intensified the dialogue with those who are in- volved in the Italian system abroad, in particular with diplomatic representations, and the other institutional players that promote the Italy brand in the world, aware that it is a challenge that must be won together and to get the sector moving again. READ MORE Del Mare 1911 A family. A brand. FOR OVER 100 YEARS, DEL MARE 1911 HAS BEEN CONVEYING MEN’S FASHION THROUGH THE LENS OF ITS FAMILY’S TAILORING EXPERIENCE. THEIR MEN’S CLOTHING HERITAGE SPANS CENTURIES AND IS RENEWED GENERATION AFTER GENERATION. IN LIVORNO, AS EARLY AS THE MID-1800S, THE FIRST DESCEN- DANTS OF THE DEL MARE FAMILY WERE SELLING FABRICS AND MEN’S APPAREL. IN THE 1900S, THE DESTINY OF THE SECOND GENERATION CROSSED PATHS WITH THE FAMOUS FACIS GROUP AND MOVED TO TURIN. AFTER THE SECOND WORLD WAR, THINGS CHANGED AGAIN: FACIS WAS ACQUIRED BY ANOTHER GROUP AND THE DEL MARE MOVED TO MILAN. IT WAS DURING THIS TIME THAT THE FIRST SINGLE-BRAND STORES WERE OPENED, PROJECTING THE FAMILY’S SIGNATURE STYLE ONTO THE CITY OF MILAN. WITH A HISTORY THAT HAS BEEN PASSED DOWN FROM FATHER TO SON FOR OVER 100 YEARS. RENOWNED FOR HAVING WRITTEN THE HISTORY BOOKS WHEN IT COMES TO MENSWEAR, TODAY DEL MARE 1911 IS FOCUSED ON CONQUERING THE ITALIAN AND FOREIGN MARKETS THANKS TO ITS CONTEMPORARY PRODUCT RANGE THAT COMBINES PREMIUM QUALITY WITH THE NEEDS OF THE GLOBAL MARKET. DEL MARE 1911 S.P.A. – VIA MECENATE 75 – 20138 MILANO (MI) TERRITORIES Between caverns and gullies, ascetics and ravines. From the Paleolithic to today, the Sassi di Matera have never 20 been abandoned. 12 Matera European Capital of Culture 2019 MATERA World Heritage Site BY GIAMPIETRO COMOLLI Rock dwellings and churches, cultural excursions in a living park, an indelible World Heritage Site LiViNG iNSiDE A ROCK, iN A CAVE, KNOWiNG HOW TO CAPTURE AND RETAiN THE POWER OF NATURAL LiGHT, HOW TO MANAGE iT, DEFEND iT AND AT THE SAME TiME HAVE SECURiTY, WORK, SEiZE THE MOMENT, BUT ALSO STAY STiLL, WAiT, PEER AWAY. HERE MATERA iS ALL THiS AND MORE. A PLACE THAT HAS ALWAYS BEEN EXPERiENCED, FROM THE PALEOLiTHiC ERA ONWARDS. IT iS AN OPEN CiTY DESPiTE BEiNG CLOSED WiTH- iN A LARGE NATURAL AREA WHERE iT’S NOT ENOUGH TO DEFiNE iT AS A PARK. MATERA iS GRAFTED ON A FEW HiLLS OF THE LUCANiAN APENNiNES WiTH A CLiMATE THAT HAS MARiNE iNFLUENCES, STiLL SURROUNDED TODAY BY iMPERViOUS ROADS AND RiDGES THAT MAKE iT A BiT “OUTSiDE OF THE MODERN WORLD”. READ MORE Grana Padano D • O • P Riserva 24 “PROMOTING MADE IN ITALY TOGETHER!” BY ANDREA ZANFI LEADING A CONSORTIUM THAT’S UNIQUE IN THE WORLD he Consortium for the Protection of Grana Pada- no is a unique reality in the world: its brand rep- Tresents 129 dairy producers and about 140 associates, for a total of 5 thousand stalls that produce milk, employing about 40 thousand workers in the en- tire sector. RENATO ZAGHINI RENATO In terms of production, a vast and homogeneous area with a produc- tion of 34/35 million quintals of milk, of which 25 million are transformed into Grana Padano. Since 19 June 2020 this universe has had a new president: Renato Zaghini. Certainly no novice given that he was treasurer of the same Consortium for a good seventeen years. READ MORE 26 POLENTA iS AN iCON OF ITALiAN GASTRONOMiC CULT URE BY ITS DiVERSE DiALECTiC NAMES DEMONSTRATE iT GiAMPiETRO iS A FOOD WHiCH iS WiDESPREAD THROUGHOUT COMOLLi THE COUNTRY. EVOCATiVE OF ANCiENT STORiES OFTEN iNTERTWiNED WiTH POVERTY; POOR ELEMENT OF A GASTRONOMiC TRADiTiON BUiLT AROUND THE PEASANT TABLE WHERE A PiECE OF CHEESE AND A HERRiNG OR "CHAiNED" POLENTA WiTH BEANS AND VEGETABLES GAV E i T FLAVOR AND MADE iT MAGiCAL. 27 PULENTA, POLENTE, POLENDA, PULENDA, PULENNA, POENTA, POULENTO, PULUNTU, PULiENTA, ECHTiNGA, CARLON, FUFU, PORRiDGE, BANKU: THE SAME, ALL SYNONYMS THAT GiVE iT A TERRiTORiAL iDENTiTY BY PLACiNG iT iN THOSE MEDiEVAL ViLLAGES THAT iDENTiFY iT AS ONE OF THE iMPORTANT ELEMENTS OF LOCAL DiNiNG. READ MORE PENTOLE AGNELLI 97A$<7FI<7F$J$<K7?F$1A<L7A8$MN$O$MPQMM$O$RJI<ASF$TR<U !"#$%&"'(#"&&)*)$ The Sicilian cart THE TERRASINI from vehicle to work of art REGIONAL MUSEUM ONE OF THE LARGEST COLLECTiONS OF SiCiLiAN CARTS iN SiCiLY iS ON DiSPLAY iN THE TERRASiNi REGiONAL MUSEUM.
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