Fai, Italian Heritage Fund

THE MAGAZiNE OF iTALiAN GOOD LiViNG YEAR I - NO. I

TERRITORIES THE RHYTHMS OF HISTORY IN A FANTASTIC BOUTIQUE HOTEL

MATERA WORLD HERITAGE SITE SLEEPINGFAI, IN ITALIAN THE VINEYARDS HERITAGE FUND

TENUTA LE CAVE

OOOM OO . LET'S GO

OOOM OO . LET'S GO BiMONTHLY M AGAZIN E N O. 1 - DECEMBER 2O 2 O

PUBLISH ED BY Bubble’s Italia s.r.l.

EXECUTiVE ED iTOR Andrea Zanfi [email protected]

EDITOR IN CH IEF Fabio Piccoli [email protected]

M A N AGIN G EDITOR Piergiuseppe Bernardi

C OORDIN ATOR M A N AGER Lavinia Furlani [email protected]

N EWS AN D WEB SIT E EDITOR Emanuele Vescovo

COLLA BORATORS Sissi Baratella, Paola Cerana, Giampietro Comolli, Silvana Delfuoco, Andrea Matteucci,Clementina Palese, Emanuele Pellucci, Guido Stecchi

L EGAL O FFICER Lawyer Francesco Rusconi | Mondini-Rusconi Law Firm |

E D iTOR i A L OFFi CE Tiziana Magone

A R T D i RECTOR Claudia Aversa

A project by Editorial

WHAT DOES IT MEAN TO PROMOTE MADE IN ITALY?

BY FABiO PiCCOLi

or a magazine like ours, which we wanted to call Italian Good Living, being “Italian” brings with it not only a long series of values butF also responsibilities. It’s very important that our values are clear, the values of the so-called “Made in Italy”, because only by knowing them in depth, and also managing to give them a precise hierarchy, will it be possible to defne a serious and useful promotion plan. It is precisely in these diffcult months that the theme of the promotion of Made in Italy around the world has returned to the fore, particularly, but not only, in relation to our agri-food productions.

READ MORE Territories 12 MATERA WORLD HERITAGE SITE Interview BY FAI, GIAMPIETRO 3 ITALIAN 16 COMOLLI 24 HERITAGE FUND

Editorial BY Interview Food ANDREA WHAT DOES MATTEUCCI ENIT, RENATO IT MEAN TO GIORGIO 20 ZAGHINI: PROMOTE PALMUCCI “PROMOTING Summary MADE IN MADE IN ITALY ITALY? BY TOGETHER!” PIERGIUSEPPE Food BERNARDI BY BY ANDREA POLENTA FABIO ZANFI IS AN ICON PICCOLI OF ITALIAN GASTRONOMIC CULTURE

BY GIAMPIETRO COMOLLI Handicrafts

THE SICILIAN CART, FROM VEHICLE TO WORK OF ART

BY SARA Wineries STANGONI QUALITY AS 44 A BUDGETARY STRATEGY

BY Wineries PIERGIUSEPPE BERNARDI BETWEEN 30 42 HEROISM 46 AND HIGH QUALITY

Wineries BY Sleeping FABIO in the THE SPIRIT PICCOLI vineyards 38 OF OLTREPÒ 26 IN AN ANCIENT TENUTA MONASTERY LE CAVE CONVERTED Food INTO A BY CELLAR CLEMENTINA POLENTA AND PALESE IS AN ICON 34 RESTAURANT OF ITALIAN GASTRONOMIC BY CULTURE ANDREA Location MATTEUCCI BY GIAMPIETRO THE RHYTHMS COMOLLI OF HISTORY IN A FANTASTIC BOUTIQUE HOTEL

BY SILVANA DELFUOCO Marsala Florio

Marcello Dudovich ITALY IS A DREAM THAT KEEPS RETURNING FOR THE REST OF YOUR LIFE.

ANNA ACHMATOVA !"#$%&'#($)"*)$+,-./0#$1,-(#00-$*,#$2-/'.$#304/(&%#45$&'$'-,)"6#*()$7)*458 &'$9#'#)-$*'.$:,&/4&69#'#;&*$<&/4&*8$=#)>##'$)"#$?-4-@&)#($*'.$)"#$A.,&*)&0$B#*C$ !"#$+*,)&0/4*,$&')#,*0)&-'$=#)>##'$)"#$04&@*)#8$)"#$(-&4$*'.$)"#$>&'#@*D&'E$ ),*.&)&-'$E&%#($,&(#$)-$1,-(#00-$?FG8$*$/'&H/#$>&'#C !"#$%&'"$#() #)&*+"&)",-"*. Thank you from deep inside our hearts, our eyes and our minds. Thank you for more than 40 years: we have been doing this since FAI, the acronym for the Italian Heritage Fund, was created as an act of love and respect for Italy. It is a precious and irreplaceable non-proft insti- tution, which has been recognised by the Italian state, which protects and enhances the incredible and unique historical, artistic and landscape heritage of our country. ITALIAN HERITAGE FUND FAI BY ANDREA MATTEUCCI

Now, even more than before, it is almost imperative to defend and promote its beauty, which provides inspiration for unique suggestions almost every- where. Let’s start from here with a discussion with the current president of FAI Andrea Carandini, who is a world-famous archaeologist and enlightened character devoted to the enhancement of our artistic and landscape heritage.

READ MORE 12 FOUNDED iN 1975 BY GiULiA MARiA MOZZONi CRESPi, AN ENLiGHTENED ENTREPRENEUR WHO PAS S E D AWAY R E CENTLY, iNSPiRED BY THE ENGLiSH NATiONAL TRUST AND AFFiLiATED WiTH INTO - INTERNATiONAL NATiONAL TRUSTS ORGANiZATiON - FAI, THE ITALiAN HERiTAGE FUND, HAS MORE THAN 213,000 MEMBERS AND ACTiVE DONORS AND MORE THAN 500 COMPA N i E S W H O SUPPORT iT. IT HAS ALMOST 8,000 VOLUNTEERS ACROSS 66 PROTECTED PROPERTiES, 52 OF WHiCH ARE OPEN TO THE PUBLiC AND 14 ARE BEiNG RESTORED. AS WELL AS ALL THESE, THERE ARE ALSO 6 SiTES PROMOTED BY FAI VOLUNTEERS AND 2 PROPERTiES THAT ARE SPONSORED BY THE FOUNDATiON iTSELF. IN 2019, MORE THAN 900,000 PEOPLE ViSiTED THE FAI SiTES THAT WERE OPEN TO THE PUBLiC, THANKS ALSO TO SPECiAL SHARiNG DAYS ORGANiSED PERiODiCALLY BY THE FOUNDATiON iTSELF.

GIORGIO PALMUCCI ENIT PRESIDENT BY PIERGIUSEPPE BERNARDI

1. AS PRESiDENT OF ENIT, YOU HAVE SPOKEN MANY TiMES iN RECENT MONTHS OF THE NEED TO REPOSiTiON ITALY ’ S i N T E R N ATiON- AL iMAGE. HOWEVER, AS YOU HAVE ALSO iNSiSTED THAT THiS iMAGE STiLL REMAiNS REMARKABLY SOLiD, iN WHAT TERMS DO YOU PLAN TO MANAGE THiS REPOSiTiON- iNG PROCESS?

Enit – the body entrusted with the task of promoting tourism – is already lending its hand, in conjunction with Mibact, with its own structured strategic vision. We work closely with regions, munici- palities and tourist destinations to agree on timeframes and meth- ods of recovery. INTERVIEW 17

GIORGIO PALMUCCI ENIT PRESIDENT BY PIERGIUSEPPE BERNARDI

We have intensified the dialogue with those who are in- volved in the Italian system abroad, in particular with diplomatic representations, and the other institutional players that promote the Italy brand in the world, aware that it is a challenge that must be won together and to get the sector moving again.

Del Mare 1911

A family. A brand.

FOR OVER 100 YEARS, DEL MARE 1911 HAS BEEN CONVEYING MEN’S FASHION THROUGH THE LENS OF ITS FAMILY’S TAILORING EXPERIENCE. THEIR MEN’S CLOTHING HERITAGE SPANS CENTURIES AND IS RENEWED GENERATION AFTER GENERATION. IN LIVORNO, AS EARLY AS THE MID-1800S, THE FIRST DESCEN- DANTS OF THE DEL MARE FAMILY WERE SELLING FABRICS AND MEN’S APPAREL. IN THE 1900S, THE DESTINY OF THE SECOND GENERATION CROSSED PATHS WITH THE FAMOUS FACIS GROUP AND MOVED TO TURIN. AFTER THE SECOND WORLD WAR, THINGS CHANGED AGAIN: FACIS WAS ACQUIRED BY ANOTHER GROUP AND THE DEL MARE MOVED TO MILAN.

IT WAS DURING THIS TIME THAT THE FIRST SINGLE-BRAND STORES WERE OPENED, PROJECTING THE FAMILY’S SIGNATURE STYLE ONTO THE CITY OF MILAN. WITH A HISTORY THAT HAS BEEN PASSED DOWN FROM FATHER TO SON FOR OVER 100 YEARS. RENOWNED FOR HAVING WRITTEN THE HISTORY BOOKS WHEN IT COMES TO MENSWEAR, TODAY DEL MARE 1911 IS FOCUSED ON CONQUERING THE ITALIAN AND FOREIGN MARKETS THANKS TO ITS CONTEMPORARY PRODUCT RANGE THAT COMBINES PREMIUM QUALITY WITH THE NEEDS OF THE GLOBAL MARKET.

DEL MARE 1911 S.P.A. – VIA MECENATE 75 – 20138 MILANO (MI) TERRITORIES Between caverns and gullies, ascetics and ravines. From the Paleolithic to today, the Sassi di Matera have never 20 been abandoned.

12 Matera European Capital of Culture 2019 MATERA World Heritage Site

BY GIAMPIETRO COMOLLI

Rock dwellings and churches, cultural excursions in a living park, an indelible World Heritage Site

LiViNG iNSiDE A ROCK, iN A CAVE, KNOWiNG HOW TO CAPTURE AND RETAiN THE POWER OF NATURAL LiGHT, HOW TO MANAGE iT, DEFEND iT AND AT THE SAME TiME HAVE SECURiTY, WORK, SEiZE THE MOMENT, BUT ALSO STAY STiLL, WAiT, PEER AWAY. HERE MATERA iS ALL THiS AND MORE. A PLACE THAT HAS ALWAYS BEEN EXPERiENCED, FROM THE PALEOLiTHiC ERA ONWARDS. IT iS AN OPEN CiTY DESPiTE BEiNG CLOSED WiTH- iN A LARGE NATURAL AREA WHERE iT’S NOT ENOUGH TO DEFiNE iT AS A PARK. MATERA iS GRAFTED ON A FEW HiLLS OF THE LUCANiAN APENNiNES WiTH A CLiMATE THAT HAS MARiNE iNFLUENCES, STiLL SURROUNDED TODAY BY iMPERViOUS ROADS AND RiDGES THAT MAKE iT A BiT “OUTSiDE OF THE MODERN WORLD”.

Grana Padano D • O • P Riserva

24 “PROMOTING MADE IN ITALY TOGETHER!”

BY ANDREA ZANFI

LEADING A CONSORTIUM THAT’S UNIQUE IN THE WORLD

he Consortium for the Protection of Grana Pada- no is a unique reality in the world: its brand rep- resentsT 129 dairy producers and about 140 associates, for a total of 5 thousand stalls that produce milk, employing about 40 thousand workers in the entire sector. RENATO ZAGHINI RENATO In terms of production, a vast and homogeneous area with a production of 34/35 million quintals of milk, of which 25 million are transformed into Grana Padano. Since 19 June 2020 this universe has had a new president: Renato Zaghini. Certainly no novice given that he was treasurer of the same Consortium for a good seventeen years.

READ MORE 26

POLENTA iS AN iCON OF ITALiAN GASTRONOMiC CULT URE BY ITS DiVERSE DiALECTiC NAMES DEMONSTRATE iT GiAMPiETRO iS A FOOD WHiCH iS WiDESPREAD THROUGHOUT COMOLLi THE COUNTRY. EVOCATiVE OF ANCiENT STORiES OFTEN iNTERTWiNED WiTH POVERTY; POOR ELEMENT OF A GASTRONOMiC TRADiTiON BUiLT AROUND THE PEASANT TABLE WHERE A PiECE OF CHEESE AND A HERRiNG OR "CHAiNED" POLENTA WiTH BEANS AND VEGETABLES GAV E i T FLAVOR AND MADE iT MAGiCAL. 27

PULENTA, POLENTE, POLENDA, PULENDA, PULENNA, POENTA, POULENTO, PULUNTU, PULiENTA, ECHTiNGA, CARLON, FUFU, PORRiDGE, BANKU: THE SAME, ALL SYNONYMS THAT GiVE iT A TERRiTORiAL iDENTiTY BY PLACiNG iT iN THOSE MEDiEVAL ViLLAGES THAT iDENTiFY iT AS ONE OF THE iMPORTANT ELEMENTS OF LOCAL DiNiNG.

PENTOLE AGNELLI

97A$<7FI<7F$J$

!"#$%&"'(#"&&)*)$ The Sicilian cart THE TERRASINI from vehicle to work of art REGIONAL MUSEUM ONE OF THE LARGEST COLLECTiONS OF SiCiLiAN CARTS iN SiCiLY iS ON DiSPLAY iN THE TERRASiNi REGiONAL MUSEUM. THESE FOLKLORiSTiC MASTERPiECES EXPLODE WiTH THE COLORS OF THE SUN, ORANGES, LEMONS, SKY AND SEA, THE LAVA OF ETNA AND THE ViTALiTY OF THE PEOPLE. IT REPRESENTED A "VEHiCLE OF CULT URAL TRANSMiSSiON" THROUGH THE RiCH iCONOGRAPHY OF iTS REPRESENTATiONS, THE WORK OF SEVERAL ARTiSANAL FiGURES: THE "CARTWRiGHT", THE BLACKSMiTH, THE SCULPTOR, THE PAiNTER. TODAY THE CART iS NO LONGER A MEANS OF TRANSPORT, BUT THE STRENGTH OF iTS iDENTiTY REMAiNS iNTACT AND CONTiNUES TO LiVE iN THE HEART OF THE SiCiLiANS. THE MUSEUM iS LOCATED iN PALAZZO D'AUMALE AND ALSO HAS ON DiSPLAY A BOTTLE OF ZUCCO FROM 1865, THE WiNE PRODUCED BY THE OWNER, THE DUKE OF AUMALE, SON OF THE FRENCH KiNG LOUiS PHiLiPPE.

The Sicilian cart THE TERRASINI REGIONAL MUSEUM BY SARA STANGONI 31

FRANCO PUGI srl VIALE BELFIORE 30 – 50144 FIRENZE (FI) ITALIA TEL +390559063661 FAX +390555356808

[email protected] The rhythms of history in a fantastic boutique hotel

BY SILVA NA DELFUOCO

THE SANTA ROSA MONASTERY HOTEL & SPA WAS ESTABLISHED IN 2012 AT CONCA MARINI ON THE AMALFI COAST. IN 2019 THIS BOUTIQUE HOTEL WAS NAMED: THE BEST HOTEL IN ITALY, THE SECOND-BEST HOTEL IN EUROPE, AND THE EIGHTH BEST HOTEL IN THE WORLD - AS PART OF THE READERS’ CHOICE AWARDS DRAWN UP BY “CONDÉ NAST TRAVELER”.

AND NOW THANKS TO THE AMERICAN ENTREPRENEUR BIANCA SHARMA TODAY IT’S POSSIBLE TO REVIVE BODY AND MIND IN A PLACE INHABITED BY BENEDICTINE NUNS UNTIL TWO CENTURIES AGO. ALL TWENTY ROOMS HAVE BEEN CREATED FROM THE FORMER NUNS’CELLS, EACH ONE DIFFERENT FROM THE OTHERS AND ALL WITH SEA VIEWS. RELAXATION IS GUARANTEED WITH THE PANORAMIC INFINITY BIO-POOL AND THE VERY MODERN SPA WITH THERMAL SUITE AND WELLNESS GARDEN. THE OTHER GREAT ATTRACTION THE MONASTERY PROVIDES IS CHRISTOPH BOB’S CUISINE, FIRMLY TIED TO THE VALUES OF THE TERRITORY. EXCLUSIVE RAW INGREDIENTS ARE INTENDED TO CREATE IMAGINATIVE DISHES. ANOTHER LOCAL TRADITION IS ALSO THE MOST DELICIOUS OF THE DELICACIES OFFERED BY THE RESORT’S CUISINE: THE SANTA ROSA SFOGLIATELLE, CREATED OVER THREE CENTURIES AGO AND SO DELICIOUS IT HAS BECOME A GLUTTONOUS “MUSTTRY” WHICH COULD RECOUNT THE ENTIRE HISTORY OF THE MONASTERY. WRO SANTA ROSA MONASTERY CONCA MARINI { AMALFI COAST }

It is impossible not to “light up immensely” if you look out of the window of a room in the Santa Rosa Monastery, perched between the sky and the sea of Amalf, and let your gaze wander in search of the horizon that is lost in the distance.

imilarly, if you take a stroll in what used to be the nuns’ garden, you will believe that you are living in a fairy tale, amon- Sgst the aromas of medicinal herbs and the rhythmic murmur of the waves, but inste- ad you will fnd yourself listening to a true story. The story of the lady from America who went sailing in the bay of Salerno one day and fell in love at frst sight with a buil- ding overlooking the sea, at the time in ru- ins. She decided almost instantly to save it from the ravages of time and return it to its ancient and serene beauty. READ OMORE M WROO 35 36

True luxury made in Italy BEAUTY TAKES SHAPE

A PRECiOUS CHEST, A REFiNED CASiNG: K-OVER iS A SYNERGY OF TECHNiQUE AND CREATiViTY, CREATED TO ENCLOSE WiNE AND CHAMPAGNE BOTTLES.

PRECiOUS METALS ARE MOULDED AND TRANSFORMED iN AN HARMONiC SHAPE, ENTiRELY HANDMADE.

P.M.P. FIRENZE S.R.L

Via Borromini 14 Tavarnelle Val di Pesa 50028, Firenze www.pmpfirenze.com ancia QUALITY AS A BUDGETARY STRATEGY

G IT iS NOW CLEAR THAT COMPLETELY REORGANiSiNG THE CORPORATE STRATEGY WAS A REAL TURNiNG POiNT AND WAS DESTiNED TO ACHiEVE RESULTS. WE ARE TALKiNG ABOUT ONE OF THE REALiTiES THAT MADE UP THE HiSTORY OF ITALiAN SPARKLiNG WiNES AND WHiCH, OVER THE YEARS, HAD ENDED UP ENTERiNG A SORT OF STAGNATiON FROM WHiCH iT WAS DiFFiCULT TO ESCAPE.

BY PIE R G IUSE PPE BE R NAR D I

o bring about a change in the situation, a man who was madly in love with Italy and the Tbeauty of Italy thought about this, a man who saw in Gancia a unique heritage of history and authenticity and who worked hard on quality to renew Gancia's success in the world: Roustam Tariko. Roustam Tariko, who is Russian by birth but naturalised as an Italian, was certainly not an unknown name in the world of wine & spirits when he decided to purchase Gancia.

READ Posters MORE Gancia 9 - 9 Leonetto 38 Cappiello

OLTREPÒ PAVESE THE AGRICULTURAL SOUL OF LOMBARDY Consortium for the Protection of Oltrepò Wines The spirit of Oltrepo' in an ancient monastery converted into a cellar and restaurant Travaglino estate

BY ANDREA MATTEUCCI

42 Sleeping in the ineyards AMONG THE OLTREPÒ HILLS, A MEDIEVAL MONASTERY TRANSFORMED OVER THE CENTURIES INTO A CELLAR IS THE PIVOTAL POINT IN THE LIFE OF A SMALL VILLAGE, CALVIGNANO, WITH ITS PRODUCTION OF QUALITY WINES ORIGINATING FROM PINOT NOIR AND RIESLING RENANO. TENUTA TRAVAGLINO IS A WORLD IN ITSELF WHERE THE LANDSCAPEW, ALSO INHABITED BY 8 FALLOW DEER, HELPS TO SLOW DOWN THE PACE, BREATH AND HEART. A LONG HISTORY THAT BEGAN R IN 1868 AND HAS TODAY BECOME AN ENCHANTING SPACE IN WHICH TO PASS UNIQUE MOMENTS IMMERSED IN A SEA O OF VINEYARDS, WITH A FEW GRACEFULLY RENOVATED ROOMS AND COMPLETE WITH A REFINED RESTAURANT. here are places that teach silence, a feeling some of us never get used to, especially living in a metropolis, so fast and full of sounds that it reminds us of the set of Koyaanisqat- Tsi, a brilliant and distressing experimen- tal flm from the early eighties where the anxiety of haste and crowds depicts a utopia that is more than possible. In the Oltrepò Pavese rhythms, breath and heart slow down; you can imagine the sounds, amplifed by a virtual echo that sends them back from the hills. The inhabitants that populate Calvi- gnano, so near and so far from Casteggio, live on wine; many of them are doubly tied to Tenuta Travaglino, a small universe around which the town revolves.

We are welcomed by a solemn and elegant medieval monastery, completely restored even internally, preserving its original colors and architecture. It became a cellar in 88, when the Milanese cavalier Vincenzo Comi bought it together with 8 perches of surrounding land, equiva- lent more or less to hectares.

W READ RO MORE OOM 44 Les Crêtes

BETWEEN HEROISM AND HIGH QUALITY

OFTEN THE CONCEPT OF HEROiC ViTiCULT URE CONCEALS THAT OF THE HiGH QUALiTY OF WiNES. BUT THiS DOES NOT HAPPEN iN COSTANTiNO CHARRÈRE'S VALLE D’AOSTA COMPANY, WHERE THESE TWO CONCEPTS HAVE BEEN MOViNG iN PARALLEL FOR DECADES, WHiCH TODAY iS ALSO THANKS TO THE PASSiON AND DETERMiNATiON OF HiS DAUGHTERS ELENA AND ELEONORA

BY FABIO PICCOLI

I HAVE KNOWN COSTANTiNO CHARRÈRE FOR MANY YEARS; HE WAS THE ONE WHO iNTRODUCED ME NOT ONLY TO THE ViTiCULT URE OF THE VALLE D’AOSTA BUT ALSO TO THE VALUE OF PASSiON AND SACRiFiCE WHEN YOU WANT TO ACHiEVE GREAT RESULT S, ESPECiALLY iN DiFFiCULT CONDiTiONS.