46 Business `Come To Grips' Forum 8 Underway In N.Y.

Continued from page 1 effects of current changes in the in- He reminds that record labels are ported by Frankie Crocker, the Fo- Warehouse; Dick Carter, Salsoul They will also be seeking reas- dustry can only be positive. still producing disco music, and rum's keynote speaker, and program Records, Nick de Krechewo, Down- surance that the changing styles of Underscoring this positive atti- claims that "it still remains a big part and music director of Innercity stairs Records; Eddie Gilreath, the music to which people are danc- tude for the future of the industry in of their volume." Broadcasting Co., and WBLS -FM in Warner Bros. Records; Dee Joseph, ing in no way implies that the busi- this country, and indeed wherever Wardlow states that "far from New York. Prism Records; Miller London, Mo- ness is being jeopardized. else in the world discotheques are decrying this infusion of other styles Many of the sessions at the Forum town Records; and Michele Claren- popular, will be Forum director Bill into traditional disco sounds, the in- will be structured to emphasize the Among the people that will be hit- beek from Sweden. Wardlow's opening remarks. dustry should welcome it." importance of the fusion ting the panelists with questions are sound in Panelists for the session on pro- In his speech he points out that the the continued viability light and sound system manufac- "It is this combination of r &b, pop of the disco moting the new fusion music in- dance music sounds of the 1980s industry. Among them will be a ses- clude: Jane Brinton, Pavillion Rec- turers who argue their business is and rock fusion which affords radio have become the "catalyst or bridge sion for producers which will hurting because prospective clients its variety programming today." ad- ords; Patrick Jenkins, AVI; Mark which brought r&b over into pop dress itself to the interweaving of Murphy, Prelude; Roxy are perceiving the disco business. es- Wardlow also has no qualms Myzal, and fused rock with disco." He sees r &b, rock, country and into to- Record Logic; Dan TK; pecially in the U.S., as being on the about people using other terms in re- Joseph, the sound. incorporating these fu- music. decline. ferring to disco. "Just as long as we day's dance Tom Hayden; Tom Hayden & Asso- sion elements. as "continuing to be That panel will feature such es- ciates; Alan Michael Mamber, Fan- They will be demanding that the all understand that disco music is the most volatile music of the tablished producers as Tom Moul- tasy Records; Billy Smith, Salsoul; industry emphasize that disco is an still being played on radio." 1980s." ton, John Luongo, Michael Zager, Cortez Thompson, Warner Bros. industry incorporating an entire en- He adds: "Disco deejays and as- Responding to critics who charge Jerry Love, Steve Greenberg, John Records; Skip Miller, ; tertainment concept, and not just a tute radio programmers continue to that disco has soldout to rock and Fred Petrus, Boris Midney, James Alan Wolmark, Atlantic; Bob Shaw, sound that loses popularity as the program disco, whether it's done un- new wave, Wardlow asks, "What's in , Reggie Lucas, Gino Soccio, Warner /RFC; Vince Pellegrino, moods a der the r &b, pop or rock -fu- of vascilating public a name ?" He continues, "Call it new guise of , Jimmy Simpson, CBS. change. sion." wave, rock-fusion or r &b /pop. it all Jerry Goldstein, Vince Aletti. Nor- On the deejay - panel are Ray Ve- The conferees are also expected to boils down to dance music, and Wardlow's claim that radio is still man Connors, Tom Cossie and lasquez, Sara Salir, Paul Drake, present a unified front in stating that's just another five letter word supporting disco through the fusion Hamilton Bohannon. Steve Stoff, Bill Mayrande, Angelo their convictions that the long term for disco." sounds it programs, will be sup- Another panel will deal with the Solar. Steve Nader, Bob Anderson, importance of record label r &b and Mike Lewis, and John Benitez. The disco departments working together panel will be comoderated by Ray to maximize the crossover from r &b Gaviano, Warner /RFC Records; Music Now More Flexible; and Michelle Hart, Casablanca. to pop. Among those scheduled to appear Frankie Crocker will moderate on this panel are Ray Harris. RCA; the radio panel which will feature No Longer `In a Box' Vince Pellegrino; CBS; Ken Cayre, Jimmy Mack, WBCN -FM; Butter- lt's ball, WDAS -FM; Salsoul; Ray Caviano, RFC; Mich- Sonny Joe White, By RADCLIFFE JOE elle Hart. Casablanca; Tom Ray, WXKS -FM; Paul Zarcone, WKTU- NEW YORK -Drawing heavily sory glance at Billboard's music also attracted the talents of such TAR; Keith Carlos, De-Lite; Tom FM; Roy Lawrence, WCAU -FM; Linda Haynes, WWRL -FM; on elements of pop, rock, new wave, charts in the issue dated July 5, 1980 pop, rock, country, jazz and easy lis- Draper, Warner Bros.; Jerry Wexler, Fred- r &b. jazz and country. the new reveals that an increasing number of tening performers as Cheryl Ladd, Warner Bros.; Bob Felden, Arista; die James, WDMT -FM; Scotty An- dance music of the discotheques of the records appearing on the Disco Wet Willie, Dolly Parton. Shirley Bill Heywood, Phonogram /Mer- drews, WVEE -FM; and Don Kelly, WXLO -FM. the 1980s, is exhibiting a much Top 1'00 are also crossing over to the Bassey, Stephen Stills, Helen Reddy, cury; and Rick Stevens, Stevens Other panels scheduled greater flexibility than its predeces- Hot 100 and to the Hot Soul Singles Pointer Sisters, Cheap Trick, Roger McGee Entertainment Corp. include: The sor. charts. Miller, Andy Williams, Ethel Mer- The marketing, promotion, disco growing popularity of mo- bile disco The disco sound of the 1970s Among these are Jermaine Jack- man. , , Rod deejay and radio panels will also operations globally. Record found itself boxed into a restrictive son's "Let's Get Serious," Lipps, Stewart, Herbie Mann and Count seek to come to grips with problems pools and associations. An ASCAP format which impeded its ability to Inc.'s "Funky Town," Change's Basie. dealing with the new trends in fu- BMI and SESAC gain airplay on radio stations, other "Glow Of Love," ' Out on Fire Island, N.Y., the sion dance music as it affects their update of club and roller rink licens- ing. than those programming a disco "Power." ' "Sweet cradle of the American disco move- specific areas of responsibility. The development of live talent music format. and to crossover from Sensation," and The Brothers John- ment, one of the hottest tunes today Panelists for the seminar on mar- in clubs, auditoriums and arenas. the disco to the Top 100 singles son's "Stomp." is Cab Calloway's discoized version keting will include, Tom Cossie, Disco operations in hotels. chart. In addition, more than one third of his ever popular hit, "Minnie The Record Logic; Paul Cooper, Atlantic Disco operations in restaurants. The absence, except in a few in- of the tunes on the. Disco Top 100 Moocher." Over the years this tune Records; Arnie Smith, RSO; Steve Closed door discussions of stances of chart crossover capabili- chart are also on the Hot Soul Sin- (Continued on page 58) Stoff, RCA; Jim Streight, Sound ties, were grim indicators of disco gles chart. These include "The problem areas facing club man- music's inability to excite music Breaks" by Kurtis Blow; "Spacer" agers. Discussions lovers enough to make them want to by Sheila & B. Devotion; "All Night of problem areas support the sales of the records. Thing," The Invisible Man Band; facing club owners. Two to The new dance music of the 1980s "Clouds," Chaka Khan; "Give Me seminars geared the needs is having no such problem. A cur- A Break." The Ritchie Family; "I of lighting equipment manufac- Ain't Never," Isaac Hayes; "It's turers and distributors. Time To Party Now /For Those Who Two seminars geared to the needs of sound equipment manufac- Tee Promo Like To Groove," Ray Parker Jr. & Raydio; and "Cupid." The Spin- turers and distributors. ners. Two seminars slanted to the On `Spacer Further underscoring the viability needs of disco accessory product manufacturers and distributors. LOS ANGELES -A two -stage of the new music is the increasing Entertainment programming in marketing campaign involving a n umber of rock and new wave music window display contest and an in- selections being programmed by today's discotheques, including pro- store play ploy has been formulated club operators and disco deejays gramming formats, live perform- ances, special by Tom Hayden & Associates and who. only recently, would have events, and the utiliza- tion Carrere Records to support the new scorned to be associated with any- of video and dance contests as customer attractions. Sheila & B. Devotion album. thing outside the realm of the ac- Disco deejays and "Spacer." cepted 128 beats -per -minute disco radio pro- Hayden, who recently expanded fare. grammers and the feasibility of into management with Madleen Appearing on the current Bill- coordination of their efforts to con- centrate fusion Kane, an artist on Prelude- distrib- board Disco Top 100 chart are such on disco /dance mu- uted Chalet Records, notes that the rock and new wave releases as sic. current business climate has forced "Come Back." J. Geils Band; "Run The packaging of shows by art- promotion specialists to devise at- Like Hell /Don't Leave Me Now/ ists promoters for arenas. audito- tention- getting gimmicks to "juice" The Wall," Pink Floyd; "It's Still riums, stadiums, and special events key album projects. Rock'n'Roll To Me," ; including fund raising concerts for "In this age of recession." he says. "Clones," Alice Cooper; "Whip It/ presidential candidates. The "you have to come up with some- Gates Of Steel." Devo; "Cars." Gary effect of media reports on record sales generally, thing to get records sold out there." Numan; "American Gigolo," and disco record sales in The first part of the campaign en- Blondie; "London Calling" backed particular. The importance of independent tails a window and in -store display with "Train In Vain," Clash; Brass record labels in the changing disco contest which began last week. In Pocket /Mystery Achievement/ music field. Snapshots of innovative displays are Precious," Pretenders; "Spacer." The importance of imported to be sent to Carrere by July 28; the Sheila & B. Devotion; and "What's records is the disco marketplace to- winners will be announced Aug. 10. On Your Mind /Don't Let Your day. The label will award 10 prizes Chance Go Bye /Breakaway," Wat- A mixing techniques panel. starting at $500 and diminishing by son Beasley. The traditional Hot Seat ses- runnerup. Jones the dar- $50 for each Even Grace -once sion. In 450 stores nationwide ling the disco addition, of conventional There will be more than 40 exhib- been contacted about an in- crowd moved away from the have -has itors taking part in the exposition the store is 1970s and into the store play promotion. If disco sound of the segment of the Forum. Among those playing the Sheila & B. Devotion LP new music of the 1980s with her new Billboard photo by David Kantrowitz confirmed are Disco Motion, Disco - backed BUNNY HOP -A Playboy bunny does her version of the bunny hop, while her when someone from Hayden's office release, "Warm Leatherette" net. Electronic Designers, Lights or from Carrere stops in or calls, the with "Bullshit." dancing companion in collar, chains and leopard suit does the leopard crawl at store will win $20. The new music of the has a recent disco contest in Florida. (Continued on page 55) www.americanradiohistory.com