Transit Commission July 3, 2013 Objective
Review key Confederation Line recommendations going to Transit Commission July 3 for consideration:
– Decision points built into project schedule;
– Decisions required by end of August for RTG to move ahead with train control system, vehicle design, station design; and,
– Important to Branding / Public / Operations.
1 Agenda
• How recommendations were developed • Vehicle design • Station names • System and line names • Public engagement for station names • Advertising • Retail in Stations
2 How Recommendations Were Developed
1. RTG provided required decisions and delivery dates 2. Advisors to OC Transpo: • Worked with RIO for past 3 years in developing LRT concepts and know the contract documents • Extensive experience in Bus and Rail Operational/ Management, involved in the design and operation of large multimodal and LRT systems, ensure we do not repeat mistakes of others and focus us on the outcome specifications 3. 6 systems used as references: – Calgary, Edmonton, Montreal, Boston, Vancouver (Canada Line), Toronto
3 How Recommendations Were Developed (Cont’d)
4. OC Transpo experience and integration with Bus operations
5. Accepted & Proven Transit Principles/Approaches
6. Thinking “System Wide, Community Wide, Long Term”
7. The Customer Experience
8. OC Transpo Brand
9. Our Employees – OC Transpo will be operating the system
4 Successful Customer Experience
• Transit system easy and intuitive to use & provides appropriate level of comfort
• Ease of movement is the key and the transit system makes life easier by providing a quick, effortless, and pleasant travel experience
• Positive customer experience reflecting the character of the Nation’s Capital.
5 Successful Customer Experience (Con’t) • A customer experience that is: o Safe o Accessible o Simple o Comfortable o Convenient o Quick o Effortless o Pleasant
• Employees are engaged and proud of the system
6 Alstom Citadis Spirit
7 Vehicle Design
Alstom Design Process: – Proven approach used by other transit agencies including Reims, Nice, Paris, Amsterdam, Dubai, Istanbul, Rabat, Algiers
– Vehicle body shape is standard
– Design needs to consider vehicle systems such as train control, radios, antennas
– Early lock down of vehicle design is critical to schedule for completion of vehicles
– Early completion of vehicles for testing and commissioning is critical to overall project schedule 8 Vehicle Design Alstom Design Process ( Con’t ): – Provide 3 options for interior and exterior concepts – Client selects 1 concept – Concept refined to meet clients input – Design freeze – Aug 21, 2013 – Detailed engineering design – Mock-up production - January 2014 – Delivery of mock up to Ottawa for public display - Summer 2014
Mock-up: Dubai Mock-Up: Edinburgh 9 Vehicle Interior Concepts
• Drives the detailed design process • Develops the OC Transpo Brand identity • Opportunities to modify colours, etc. • Affects the look and customer feel that you wish to portray of the transit brand • Colours irrelevant at this point, focus on panels
10 Examples of Interior Concepts
Jerusalem
• Clean site lines • Cluttered • Uncluttered • Constrained environment • Open • Multiple colours • Minimal colour palate • Potential for dated design • Relevant design for future 11 Ottawa Interior Concept Options
Option A Option C
Clean site lines Visual sense of openness Limited colour palate stanchions, seats, floors later Option B Recommended 12 Interior Concept Recommended Option B
• Clean, bright look
• Interior elements blend together
• Focuses attention upward
• Seat & floor colour to be selected later
• Stanchion layout and requirements to be enhanced
13 Vehicle Exterior • OC Transpo provided Alstom with important aesthetic and branding requirements to be included in designs
• 26 June: Alstom provide 3 design options
• Commission Work Group to review and select preferred option and provide feedback to Alstom
• July: Alstom to work hand in hand with OC to finalize selected design
• 21 Aug: Transit Commission meeting, report highlighting final exterior paint scheme for Transit Commission consideration and approval
14 Station Names
Station names are important for customers:
– As they plan how to reach the transit system
– To know where they are as the train pulls into a station
– To know where the train or bus they are boarding is headed
15 Station Naming Principles • Recommendations are based on established practices – Recent station names adopted include Millennium, Riverview, Marketplace, Longfields, Strandherd, Pinecrest, Leitrim
• Meaningful geographic and navigational information about travel and location on transit service
– In Ottawa, there are 51 rapid transit stations, and 50 of them have geographic names – Across Canada, there are 294 rapid transit stations, of which 286 of them (97 percent) have geographic names (five are descriptive names, two are historical names linked to their locations, and one is a commemorative name linked to its location).
• In Ottawa, the practice has been to favour short names that are easy to read and pronounce
• Easily recognized and understood in both English and French, in both written and spoken forms 16 Station Naming Principles (Cont’d)
• Should not conflict with other station names, or geographical features or landmarks at other locations in city • Selected so they do not use only the form in one language of a name that has different forms in the two languages • Major Cross Street – First preference : The major cross -street where it is located, unless: – the cross-street if it is not a major street; or – name of the major cross-street would result in confusion with other station names • District or major destination – Secondary preference: The commonly-understood district or major destination where station located
17 Status Quo Station Names
Staff recommend no changes to the following Transitway station names: • Bayview • Lees • Hurdman • St Laurent • Cyrville • Blair
Seven remaining stations need names or revisions
18 LeBreton Station to be renamed
• New name to be established in consultation with the Algonquins of Ontario
• Recommended name to be brought to the Commission meeting of August 21
19 Tunney’s Recommended new name for Tunney’s Pasture
Rationale Alternative • Experience is that many • Status quo customers refer to • Holland Tunney’s Pasture Station as “Tunney’s” • Consistent with naming principles, specifically the preference for short, clear names
20 Kent Recommended name for Downtown West
Rationale Alternatives • Consistent with • Lyon naming principles • Status Quo - Downtown West / Centre-Ville Ouest • Bytown • Place de Ville
21 Parliament / Parlement Recommended name for Downtown East
Rationale Alternatives • National landmark • Bank • Symbol of Ottawa as • O’Connor national capital • Queen • Easy point of • Ottawa Centre reference for citizens and visitors
22 Rideau Recommended name for new station
Rationale Alternatives • Meets naming principle of • Market /Marché major cross street • ByWard Market/Marché • Established commercial By landmark (similar to Bayshore, St. Laurent) • Rideau-ByWard Market/ • Utilizing wayfinding and By Ward Market / NSAS systems, Marché By information may be • Sussex provided to indicate it is the station for the By Ward Market 23 uOttawa Recommended new name for Campus
Rationale Alternatives • Significant landmark at • Status quo (Campus) that location – Confusion with other • Consistent with naming campuses in City principle • Sandy Hill • The bilingual name • University/ Université currently used by the – Conflicts with Carleton U University. • University of • Existing Campus name Ottawa/Université d’Ottawa confusing due to multiple post-secondary • U of/d’Ottawa campuses in Ottawa 24 Tremblay Recommended new name for Train
Rationale Alternatives • Consistent with naming • Status Quo – Train principles – Train station worked with • Utilizing wayfinding and BRT but not with rail – all stations are train stations NSAS systems, information may be • Stadium / Stade provided to indicate it is • Alta Vista the station for the VIA Rail station and Ottawa Stadium
25 System Name
An overall name will be needed for Ottawa’s rail transit system:
– The system name should encompass both the Confederation Line and the current O-Train line
– Examples from other cities • C-Train in Calgary • Subway in Toronto and New York • Underground (or informally “The Tube”) in London • Métro in Montreal and Paris
26 Line Names
• Each rail transit line needs an identity to distinguish it from the other lines in the system
• Some cities use street names (Toronto, Philadelphia)
• Some cities use non-geographic names (Vancouver, London)
• Some cities use colours (Montréal, Boston)
• Some cities use letters or numbers (New York, Paris)
27 28 Public Engagement Process on Station Names
• Pending Commission approval of report July 3 • Objective is to gather the views and comments of members of public and transit customers • Multiple channels: 1. octranspo.com 2. ottawa.ca 3. social media (Twitter, Facebook, Reddit, YouTube) 4. media reports 5. public service announcements 6. Public displays located at City Hall and Rideau Centre during the engagement period
29 Public Engagement (Cont’d)
• “Take One” pamphlets on all buses between July 8 – 20 informing transit riders how to provide feedback on report recommendations
• Handouts available at each station named in report between July 8 - 20 providing information on how to provide feedback
• Providing online simulations of the NSAS and 560-1000 systems to allow public to hear and see the recommended station names in English and French
30 Public Engagement Process on System and Line Names
• A consultation process will be conducted later this year
• Customers and residents will be asked to offer their suggestions on system and line names
• Recommendations will be provided for the Commission in time for design of the station wayfinding system
31 Branding & Advertising
Branding of new LRT system essential:
• One time opportunity to create important “first impression” for train riders in Ottawa
• Primary goal at launch is to provide a positive customer experience and begin the journey through superior way finding and safety planning
• Maintaining contract specifications provides Transit Commission with opportunity to map out the journey year by year
32 Branding & Advertising • Ad revenue projections, based on past sales experience, the current advertising contract and information from the advertising industry – Vehicle interiors: $50k to $100k per year – Vehicle exteriors: $100k to $200k per year – Station interiors: $100k to $200k per year • Numerous variables including: – Estimates subject to change according to the market conditions in 2018 and beyond – Technological changes for advertising media that may become available in the train environment. – Industry evolving rapidly and constantly
33 Branding & Advertising (Con’t)
Recommendation :
For at least the first five years of operation all public information and advertising space on the inside of vehicles and in stations be dedicated to “learning the system” from all perspectives including wayfinding, safety and public information.
34 Interior Advertising
• Maintain clean and distinctive look • Maintain areas for institutional messages to support customer service, operational requirements, safety and public information
35 Station Advertising
Primary consideration for safety/security, wayfinding and operational / customer information requirements.
36 Exterior Advertising
• Risk of damage to vehicle (i.e. window/door seals, paint) and increased maintenance which may affect availability of vehicles to meet service requirements • May cause increased operational costs as RTG contract is performance based • Maintain clean vehicle image and design • Wraps degrade system brand • Industry experience that covered windows create potential safety/security risk • Recommendation : Advertising not be permitted on exterior of trains
37 Naming Rights for Cars
• Alternative form of exterior advertising – Degrades system brand – Maintain clean vehicle image and design
• Recommendation : Naming of train cars not be permitted – Does not preclude commemorative or ceremonial naming
38 Retail in Stations
• Tunney’s: 37 sq metres
• Rideau: 15 sq meters
• Hurdman: 53 sq meters
• Blair: 15 sq metres, lowest level
• RTG contract provides for roughed in electrical, communication, water and sanitary services – Requires additional capital budget request to bring space to usable condition – Vendor costs to tailor spaces
39 Retail (Cont’d)
• Total 2012 Transitway Retail Revenue: $72,000 – Quickie: Bayshore, – Gateway: Blair, Lincoln Fields, Hurdman, Orleans • Canada Line in Vancouver, traditional station retail outlets closing • Industry expert recommends to focus on kiosk type services such as flower cart, dry-cleaning, and retail that can tailor product offerings to time of day and season
40 Retail (Cont’d)
• The type of commercial or retail experience, particularly within the Transit industry, is evolving and Transit organizations are evaluating their retail operations with the objective of meeting customer expectations while ensuring the retail services are compatible with operational requirements.
• Retail spaces are important and may serve as a valuable and convenient customer service for Transit Services during the first few years of operation.
41 Retail (Cont’d)
• Transit agencies currently investigating station retail issue to establish a way forward and move away from traditional retail and associated operation issues (garbage, cleanliness, etc.)
• Internationally there are new opportunities being explored with retail in transit environments that may be relevant in North America by 2018. (i.e. South Korea virtual supermarket on wall of transit station)
• Preference and potential in Ottawa for portable, flexible retail (using kiosk-type set-up) with different product offerings by time of day and season needs to be explored
• Recommendation : Retail spaces as per specifications be maintained and targeted to services that will be relevant to transit customers and meet organizational requirements in 2018. 42 Questions?
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