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Topic: Partner: Challenge: Central MAM STJERNHOLM Project and media sharing across multiple locations Project: Location: M2Film + (DK) Systems used: ELEMENTS SAN and Media Library Collaboration Innovative set-up for sharing media assets across the boarders

How connecting multiple growth. He joined M2Film in 2005, after years of apprenticeships in locations to collaborate the Aarhus frontrunner milieu, film seamlessly can be easy scene, Media School and Enginee- ring College. Thomas was one of the M2Film in Aarhus are definitely diffe- few at M2Film who was interested in rent – and take a very special in technology and storage. One day, CEO ’s production and post-pro- Mads Munk asked him to take over the duction marketplace, regardless if it technical department. Today it is a full is about commercials, animation or time job, says Thomas: “And fortuna- entertainment. At an incredible pace, tely I like it very much.” M2Film has managed to achieve an outstanding growth rate – from eight employees to 300 in only 10 years. Storage that is more than Being truly unconventional, M2Film has produced some of the most just storage groundbreaking projects in the indus- try – and constantly comes up with With the enormous speed of growth, fresh and unique ideas, for example both in terms of projects and peop- producing a fully-fledged action film le, M2Film needed a sophisticated, Thomas Knudsen for the modest Danish bus company customized storage solution that Midttrafik, instead of just a standard would fulfill more than speed, quality commercial. and data security. Intelligent support and the choice was clear: ELEMENTS for the increasing workflow demands SAN was the optimal solution, allo- Today, M2Film provides content and and seamless collaboration between wing for utmost flexibility and versati- services for worldwide advertising an expanding team, spread across nu- lity for the fast-pace company. campaigns for companies across the merous locations was just as import- globe – with 4 branches spread from ant. Connecting their offices in Aarhus Denmark, to the UK all the way to and Copenhagen was the immediate Thailand. goal; however, always thinking ahead, Thomas Knudsen also wanted to ELEMENTS SAN: one make sure that eventually integrating collaborative system - the M2Film office in London would be easily possible. Together with ELE- accessible from two Innovative people need MENTS’ strong and knowledgeable locations innovative media storage partner Stjernholm, a leading full-ser- vice provider of professional video and Composed of 2 MDC’s and 2 GATE- Thomas Knudsen is the man res- media storage solutions in Denmark, WAYs in Aarhus and one ELEMENTS ponsible for tackling the technical the specific needs and requirements NAS in Copenhagen, the two loca- challenges during the rapid pace of of M2Film were carefully assessed – tions work both on one Media Library

Page 2 elements.tv through a dark fibre connection, the open and accessible framework member can utilize, fulfilled even the enabling M2Film to share both media of ELEMENTS allowed M2Film to also high expectations of Thomas Knudsen. assets and even entire projects direc- implement some tools and special tly. The tailored SAN design allowed solutions that they had developed M2Film to utilize their entire existing themselves. server hardware which now coexists with the new and faster infrastruc- Facts about the M2 ture with a 40Gb back-bone and 10G Group interconnect for clients, using a mix of both fiber and copper. Furthermore, Data security in a highly Mads Munk founded M2Film in 1998, creative environment? and today M2 Group A/S is an inter- national producer of advertising films, Yes, please! animation and entertainment with „We came across about 300 employees in offices in Aar- Although M2Film is an extremely crea- hus, Copenhagen, London and Bang- ELEMENTS somewhat tive bunch that challenges and special kok. M2 Group A/S consists of five requirements are the standard, they accidentally at the IBC main companies: “M2Film” in Aarhus, take the increasing demands on data which is a fullservice film production Show in security very seriously. While pushing company, the digital design agency buttons that nobody else has ever in 2014.” says Thomas “All the way” in Aarhus, “Duckling” in pushed before, taking good care of Copenhagen, delivering post producti- Knudsen. “When their CTO their customers’ data and Intellectual on (finishing film), “Picture This Studio” Property is a matter of good customer Heiner Lesaar showed us Bangkok, specializing in animation service. “We will always provide the and M2 entertainment in London, a their storage solution, we highest possible data security to each creative studio that develops and pro- client.” states Knudsen. ELEMENTS immediately knew that duces entertainment products. added security features, from allowing this system was tailored only accredited users data access, for us. Plus, the folks at authorized through the embedded user and rights management tool, to ELEMENTS were really creating unique token-based access nice, too.“ keys that only the dedicated team

„ It is quite rewarding to see a lot of ourselves in the solution. I think we have a storage solution today that is absolutely fantastic. There‘s a nice web interface, simple user management, customized shared workflows, auto- mation, etc. watchfolders. It means a lot to us that it is delicious design as well - it‘s made for aesthetes.“ Thomas Knudson

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