Enhancing Content Discovery in Video on Demand Services for Children
Enhancing content discovery in Video on Demand services for children Maja Andersson Maja Andersson Spring 2017 Master Thesis, 30 hp Supervisor: Keni Ren External Supervisors: Erik Wahlgren Examiner: Thomas Mejtoft M.Sc. Interaction Technology and Design, 300 hp Acknowledgements Thanks to SVT’s interactive department and especially Barnplay for supporting this thesis. A special thanks for valuable feedback to the supervisor at Umeå University, Keni Ren, as well as the supervisor at SVTi, Erik Wahlgren, and the UX designer in Barnplay, Sofia Persson. A big thank you to Susanne Eriksson and her colleagues at Enångers förskola, Oskar Englin and his colleagues at Enångers skola, Marie Dellesjö and her colleagues at Hudik skolan and Johanna Nordqvist and her colleagues at Bobygda skolan for letting user studies be conducted there. A special thanks to the children and parents who participated in the interviews and observations. Finally, thanks to the peer reviewers David Bergvik, Simon Johansson and Freja Wieslander. Abstract The media landscape is changing and Internet-based streaming services for children are becoming increasingly popular. The concept of online streaming extends freedom and control over content selection but discovering new content is often experienced as troublesome. The objective of this thesis is to identify parameters to make it easier for users of streaming services for children to discover and watch unfamiliar programs. Guidelines are formed based on literature studies, interviews, observa- tions, a survey, a benchmark, data analysis with Adobe Analytics, a workshop and finally user tests with prototypes. These guidelines conclude that content should be categorized, dynamicized, highlighted and socially engaging.
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