This Is What It Takes to Gather the NEWS

OCTOBER 24. 1966: FIFTY CENTS Age relevisiontelswboto:oxxosxoxx(wwoomovirissexi I NOV 7. 19E6 Have newspaper critics a role in tv progranmstoday?5, PAGE 23 Advertisers' holiday campaignsmake the-seasenAltrighi PAGE 26 On the horizon: revitalization for the syndication scene PAGE 30 I this is what it takes to gather the NEWS

N77:.? --Anse rz's .'"'witimmimmor KSTP-TV's custom-built high-speed color film proc- essor is the only one of its kind in the country. It processes both 16mm and 35mm film at the same KSTP-TV's Grand Commander is one of two planes time at 75 feet per minute, delivering high quality used for news purposes. Itis all-weather, radar - film faster than any competitor . 26 minutes from equipped and in constant communication with the "dry to dry." News Department and other news vehicles. ..and these are the men .,40) who deliver the NEWS pSlit1r mg

John MacDougall, Bob Ryan and Gene Berry are the top rated newsmen in the Twin Cities. In short, KSTP-TV and NBC present all the news to more Upper Midwest viewers than all other Twin Cities stations combined. In addition to its fleet of 2-way -radio news cars, KSTP-TV utilizes helicopters and amphibiousve- Represented Nationally by Edward Petry & Co., Inc. hicles. Fire and police departmentsoften use the emergency power and light truck. Allare in 24 -hour contact with a dispatch center monitoring 18 police, fire and otheremergency radio facilities. The award -winning staff of42 photographers, writers, editors and technicians is supported by90 trained "stringer" correspondents plus theworld- wide facilities of NBC.They have produced all COLOR TELEVISION shows in color forsix years. MINNEAPOLIS ST. PAUL F ST FOR TELEVISIONUN!

If ** *******

FRANK SINATRA ELKE SO.1MER GERD FROBE GRA( KELLY TOP QUALITY FEATURE FILMS t POST 1960

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CLEVELAND

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CLAUDIACARDINALESA JEAN GAIN * FOR EMERY PICTURES INC. Z ZSAGABOR EVA BARTOK ANDOTHERS I

KIRK -TV On the Go! Z HOUSTON Dr. Kildare Bonnie Prudden The Girl from Flipper U. N. C. L. E. Eleventh Hour Zero One Please Don't Eat The LieutenantNorthwest Passage Daktari The Daisies Sam Benedict National Velvet The RoundersOff To See The Wizard Thin Man Cain's Hundred Jericho The Grinch Who The Islanders Our Gang The Man fromStole Christmas Asphalt JungleCartoons U. N.C. L. E. The Rise & Fall of Features Tom & Jerry The Third Reich

Television Age, October 24,1996 4 andAlways the sourceof total programming THE TOTAL PROGRAMMING 1COMPANY MGM TELEVISION

ivision Age, October24, 1966 OCTOBER 24, 1966 COMPLETE AUTHORITATIVE Television Age

23 CRITICS ON CRITICS Newspaper and agency men agree on the season's prograi mine. but debate value of print criticism

q, CHECKING THE LIST Pre-Chtistata.s advertisersuse tv annually and briefly, 20th. edition enough to swell fourth-quarter totals The complete directory and basic reference guide of international radi SPECIALS WHILE YOU WAIT television 28 Aetuarrk news crews, with split-second precision, rushIt bxlikding .net ravd, 'maim role & IV oregromt, riurlE1 maps, aid Sits' 014. COMplet its 011,44.! ID coverage of late -breaking developments

30 FILM'S FUTURE: HOW BRIGHT THE GLEAM? Inthe syndicationbusiness, wracked withchange, ulh 1966 WORLD RADIO emergence promises a renewed vigor TV HANDBOOK 'HURRY, HURRY, HURRY' The indispensable and complete To the tempo of the carnival barker, Avco &midnight guide for identifying broadcast sta- moved 55 tv shows out-of-doors 40 tions in every country of the world. A complete listing of all short wave stations, foreign broadcasts, long and medium wave stations, tv stations and personnel. The World DEPARTMENTS Radio TV Handbookisthe only I I Film Tape Report guide of its kind, used by broad- I_ Publisher's Letter kr l000l Ito the Rouild-,,/, s casters,tvstations, technicians, 51 Wall St. Report amateurs, shortwave hobbyists, I I Letters to the Editor The h,trrnriat picture diplomatic corps and advertising 11, r1/1101,I, Hie agencies throughout the world. 17Tele-scope 53 Spot Report It hat's ahead behind the scenes Digest of national activitl For information, write I, Business Barometer 55 One Buyer's Opinion W(1.111111114 the trend, The buying myth 21 Newsfront 8.3 In the Picture World Radio TV Handbook 171, Is IIIit happened I/Ha, uitk.,lid

Sundvej, 6, Hellerup, Denmark 13Viewpoints 84 In Camera Plogramming pros and cons The lighter side or 1270 Avenue of the Americas Television Age ispublished every other Monday by the TelevisionEditorial CorpoPublication Office: 440 Boston Post Road, Orange. Conn. Address mailtoeditorial New York, N. Y. 10020 Center adertisingand circulation offices:1270 Avenue of the Americas, Rockefeller N.\\York 20, N.Y.Circle 7-7660. Controlled circulation postage paid atNew York. N.1. andat Orange, Conn.

Television Age, October 24,1966

J141 11, Last week,we flew Walter Cronkite to Frankfurt. Perry Mason to Seattle. Leonard Bernstein toTokyo. Marshal Dillon to San Francisco. Ed Sullivan to Melbourne. 1 Paladin to Boston.

Worldwide distribution of the best film pro- control ... automated master inventorycon- 1 o,we'regrams in all television-that's our line. Fromtrol... inventory maintenance inToronto, Lon- the ground up, it's a first-class operation. don, Zurich, Sydney, Tokyo, Sao Paulo, and Case in point : our Operations Department.Miami, as well as Los Angeles and New York. It's the best in the syndicated film business.It adds up to superlative service. From sales notanAlso the largest. And the most experienced.agreement to print delivery to sales service to And the most completely automated.There'sbilling-smooth, professional, trouble -free. expert domestic and international routing So buy CBS Films for the best syndicated from both U.S. coasts. Plus direct telex toproductandthe best service. Come air time, overseas offices... painstaking print qualityyou'll be flying high! airline CBS Films Television Age Bait KBOI-TV \ ()I\I\ \

Publisher S.J. Paul Sell IDAHO! Editorial Director Dun Dunn KBOI-TV reaches more Associate Editors Ed Dowling homes, more viewers, more men Henry Neiger Marilyn Cohen Financial Editor and more women from Sign -on to T.A. \Vise Advertising Sign -off, Monday thru Norman Berkowitz Advertising Director Mort Miller Sunday*, than any other AdvertisingManager Marguerite Blaise Idaho television station. Sales Service Director Lee Sheridan And KBOI-TV is Idaho's Production Director red Lounsbury first 100% color - Circulation Director Evan Phoutrides Readers' Service Dept. capable station. Joanne It(4ind

ARB Mar. '66. Audience meas- B usiness Office urements are estimates only Miriam Silverman based on data supplied by indicated sources and subjectto B ranch Offices thestrengthsandlimitations thereof. Midwest Paul Blakemore, Jr. 3120 St. John Road Des Moines, Iowa 277-2660

South Ilerbert Martin Box 3233A Birmingham, Ala. 35205 205-322-6528

United Kingdom F. A. Smyth & Assoc. 35 Dover Street TELEVISION London, W.1, England Channel 2 CBS Member of Business Publications Audit of Circulations, Inc. BOISE BRA AffiliatedwithBonnevilleInternationalsta- tions, KSL-TV Salt Lake City, KIRO-TV Se- TELEVISION AGEis published every other attle, WRUL. New York, KID -TV Idaho Falls. Monday by the Television Editorial Corp. Editorial, advertising and circulation office: 1270 Avenue of the Americas, Rockefeller Center, New York 20, N.Y. Phone: CIrcle 7.7660. Single copy: 50 cents. Yearly sub- Represented by' scription in the U.S. and possessions: $7; Canada: $7; elsewhere:$15. ©Television ETERS 0 ODWARD,INC. Editorial Corp. 1966. The entire contents 0 ,e,RiFF,N,0 TELEVISION AGE of are protected by copy- rightintheU.S. andinallcountries signatory to the Bern Convention and to the Pan-American Convention.

Television Age, October 24, 1966 Why KGO-T11; San Francisco bought Volumes 1,2,8.9 and 10 of Seven Arts' "Films of the 50's and 00's" Says David M. Sacks: ABC Vice President and General Manager, KGO-TV, San Francisco, California

" More andmore San Franciscan's are tuning in for a colorful look at Channel 7 because of our 372 Seven Arts' Films of the 50's and 60's,' 197 of which are in color. KGO-TV, colorcasting during our around -the -clock broadcasting schedule, leans heavily on color features to program our 7 different feature time slots in addition to our 'All -Night Movies': Saturday evening "The Best of Hollywood" (11:15 P.M. to conclusion) "Morning Movie" (Mon. -Fri., 9:00-10:30 A.M.) "The 6 O'Clock Movie" (Mon. -Fri., 6:00-7:30 P.M.) "The Late Movie" (Mon. -Fri., 11:30 P.M. to conclusion) "The Saturday Movie" (3:30-5:30 P.M.) "The World's Greatest Movies" (Sun. 5:00-7:00 P.M.) Sunday evening "The Best of Hollywood" (11:15 P.M. to conclusion) Accordingly, our feature film programming requirements demand a library well -stocked with excellent Seven Arts' features."

Sere's. Ids A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue, YUkon 61717 CHICAGO: 4630 Estes, Lincolnwood. III. ORchard 45105 DALLAS: 5511 Royal Crest Drive, EMerson 3-7331

LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks. Calif,S ate 11-8276 TORONTO, ONTARIO. 11 Adelaide St West. EMpire 47193 Letter from the Publisher One View of Television FCC Commissioner Lee Loevinger is an articulate, provocative, stimulating observer of the television universe. His description of television-metaphors and all-delivered before the New Jersey Broadcasters Association is herewith quoted in verbatim. "Television is not and has no prospect of being either the salvation or the damnation of mankind. It will not and should not take the place or perform the function of the school, the church, the home or even the parents-though it is sometimes a most useful babysitter. "The significance of television is that it is a mass medium; and it has become a mass medium because it purveys primarily entertainment, and secondarily news and advertising. To deprive television of its mass is to destroy its significance. "The more Isee of television, the more Idislike and defend i i. Television is not for me but for many others who do like it.hut who have no time for many things thatIlike. NEW It seems to me that television is:-the literature of the illiterate;-the culture of the lowbrow;-the wealth of the MUSCLE poor;-the privilege of the underprivileged;-the exclusive club of the excluded masses. FOR "If television is forced to admit the elite,it will lose its exclusivity for the masses, and-as the clubby elite should WSBT-TV know-this will destroy its value for those who now belong luit. AND MUCH MORE 'In the current lingo, television is the cool of the squares andit cannot existif inverted. The square of the cools ON THE WAY! equals nothing. "Television is a golden goose that lays scrambled eggs; America's oldest UHF station is now and itis futile and probably fatal to beat it for not laying one million watts strong - and still caviar. Anyway, more people like scrambled eggs than growing! The maximum radiated power caviar." for WSBT-TV, South Bend, has been Rather than enter into a dialogue with the esteemed Com- increased two -fold, and another power boost is coming. Early next year we go missioner, suffice it to say that his highly subjective remarks to 2,175,000 watts, again more than miss an important point: Itis impossible to describe tele- doubling our power! vision with one broad brush, just as it is any mass communi- Since going on the air almost 14 years cator such as books, newspapers, radio or magazines. This ago WSBT-TV has been the leader in means that the individual must be selective inwhatever he South Bend television. Now we offer chooses. Television, therefore, is the sum total of these indi- you even more - - - New viewers! New vidual tastes and in its totality reflects the public's desires. markets! New sales potential! Writc At any rate, it must be acknowledged that Commissioner for all the details, or see Katz about Loevinger is justifiably earning the reputation as the most the new muscle that South Bend', accomplished wordsmith, in both form and content, who has 1047 ft. tall giant has developed. ever sat on the Commission. Cordially,

WCIO AM/PM/TV BT.. IN SOUTH BIND Represented By Katt

II, ,Isson Age, October 24, 1 i) 1!

V MEXICO CITY

HONG KONG!

SYDNEY, AUSTRALIA!

BONDEDgoes global T program distributors, advertising agen- From their Eurorx.,, tAdquarters in Amster- American companies can now deal with one CI,, clients-- here is a new service for you! dam, for example, Bonded will be able to distribution service organization in the U.S. send and receive material through customs 13,ded Services Internationalhas been born. to handle prints everywhere. As a result, with no delays (as in a free port) and with service will be better, faster and cheaper. TIre overseasservice depots are open now great savings for clients. This is true for irmsterdam, Mexico Cityand Sydney - prints. tapes, scripts and other material for Other advantages: 1) tighter inventorycon- ai a fourth in Hong Kongwill be ready all of Europe, Africa and Near East. Offices trol, 2) more effective use of prints,and silly. This means that the rest of the world in Mexico City and Sydney, Australia, will 3) improved station service. W be able to receive the same distribution provide a completely international service, Interested? Call, write: Don Hine, Bonded Utice as in the United Statesand Canada. custom-made for each territory. Services, 630 Ninth Avenue, N.Y., JU 6-1030 BONDED Services International l'IDED SERVICES A DIVISION OF NOVO INDUSTRIAL CORPORATION / NEW YORK FT. LEE, N.J. CHICAGO LOS ANGELES TORONTO ha THE FORWARD LOOK- CREATES ORIGINATES DOMINATES

Variety! Color! Local interest and appeal! That's what typifies the broad spectrum of Avco Broadcasting's live programming. Remotes ... studio shows ... specials ... areconceived, produced and originated to fit the market. From farm news to audience participation, from basketball to toe -tapping music, Avco Broadcasting stations offer more in local service. This practice has many benefits, such as providing advertisers with a personal, effective selling vehicle. The climate's right. That's part of THE FORWARD LOOK. Bandstand 13 Sundays 2:00- 3:00 p.m. Zoo Time Sundays 3:30- 4:00 p.m. LOCAL LIVE! Johnny Pont Show Sundays 12:00- 1:00 p.m. WLW-C / Columbus WLW-T/ Cincinnati Good Morning Show Monday thru Friday 6:30- 6:55 a.m.(C) Spook Beckman's Show Monday thru Friday 2:00- 1:30 p.m.(C) Paul Dixon Show Very Special Monday thru Friday 9:00-10:30 a.m. (C) Monday thru Friday 5:00- 6:00 p.m. (C) Ruth Lyons' "50-50 Club" Monday thru Friday 12:00- 1:30 p.m. 6 O'clock Reports Sunday thru Saturday 6:00- 6:30 p.m. (C) (C) Be Our Guest Monday thru Friday 4:00- 5:30 p.m.(C) 11th Hour News Sunday thru Saturday11:00-11:30 p.m. (C) TV -S Color News Monday thru Friday 5:30- 6:30 p.m. (C) OSU Football Highlights Sundays 12:30- 1:30 p.m.(C) Echoes in Scarlet & Gray Saturday & Sunday 6:00- 6:30 p.m. (C) Saturdays 5:00- 6:00 p.m. TV -5 Color News Sunday thru Saturday High School Football Saturdays 12:30- 1:00 p.m. 11:00-11:30 p.m.(C) Dance Time Your Zoo Mondays 7:00- 7:30 p.m. (C) Saturdays 12:00- 1:00 p.m.(C) Signal Three Sunday Morning Report Saturdays 8:30- 9:00 a.m.(C) Sundays 9:30-10:00 a.m. Farm Front Saturdays 7:00- 7:30 a.m. Catholic Mass Sundays 10:00-10:30 a.m. (C) Mr. Hop Saturdays 7:30- 8:00 a.m. 4( WLW-D / Dayton Midwestern Hayride Saturdays 6:30. 7:30 p.m. rf. UC Horizons Sundays 10:30-11:00 a.m. (C The Johnny Gilbert Show Monday thru Friday 10:30-11:50 a.m. Our City The News at Noon Sundays 11:00-11:15 a.m.(CI Monday thru Friday 11:10-12 : 00 Noon Community Corner Sundays 11:15-11:30 a.m. TV 2 News Monday thru Saturday6:00 p.m. (C) World Front Sundays 11:30.12:00 Noon(C) TV 2 News, Sports, WeatherSunday lino Saturday11:00-11:30 p.m. Bandstand Teen Scene Sundays 12:00. 1:00 p.m. (C) Saturdays 12:00- 1:00 p.m. It's Academic Sundays 5:00- 5:30 p.m. All of One Household Sundays 8:00- 8:30 a.m. (C) Miami Valley, U.S.A. Sundays 11:30-11:45 a.m. WOAI-TV San Antonio WLW-I / India napolis The Ed Dunn Show Monday thru Friday 11:30 a.m.-12:30 p.m. Tele-Scope Early Evening Report Monday thru Friday 4:30- 5:30 p.m. Monday thru Friday 7:00- 8:00 a.m. Midnight News Monday thru Friday 12:00-12:15 a.m. Kindergarten College Monday thru Friday 8:00- 9:00 a.m. Of Land & Seas TV 4 News -6 PM EditionSunday thru Saturday 6:00- 6:30 p.m. Monday thru Friday 5:011- 6:00 p.m. (C) TV 4 News- 10 PM EditionSunday thru Saturday 10:00-10:30 p.m. On Camera Monday thru Friday 11:30 p.m. -12:30 a.m. Saturday Almanac Conversation Sundays 5:30- 6:00 p.m. Saturdays 8:00- 8:30 a.m. Meet The Professor Sundays Cross ham Sundays 9:15- 9:45 a.m. 12:30- 1:00 p.m. RFD Newsreel Saturdays 7:45- 8:00 a.m.

BROADCASTING CORPORATION ELEVISION: WLW-T Cincinnati WLW-D Dayton/WLW-C Columbus WLW-IIndianapolis WOAI-TV San Antonio ADIO: WLW Cincinnati / WOAI San Antonio / WWDC Washington, D.C. / WWDC-FM Washington, D.C. Represented by BCG KYA & KOIT San Francisco/ Represented by Edward Petry & Co. Notes on News After only four months of exist- The piece by my friend and long -ence, WFLD won an Emmy for News. agoChicagoTribunecolleague, cope for this "new dimension to tv Letters Bruce Dennis. on local news cover- news coverage." I must add, too, that this aspect to the age (It's Local ...and Dangerous, Sept. 26) was perceptive and very of our news operationis our per- Editor much to the point. ButI am com- sistent attempt. under the imagina- pelledtocarp abouthisnotable tive guidance of Dick Hance, one of the ablest news directors inthe 12 Months Make a Year omission of facts about what's happening in Chicago-specifically business,toconveyanexciting, In the August 29 issue of TELE- about WFLD, the city's newest tele- audio-visual You Are There quality VISION AGE, we were most interested vision station. to every story our news crews cover. in the figures relating to population At the core of WFLD's news con- HERMAN KOGAN and payroll in the military installa- cept and coverage is our "marriage" Assistant General Manage, tions throughout the country. with the two Field newspapers, the News and Newspapers On page 50 under the North Caro- Sun -TimesandtheDailyNews. w FLD lina section, the combined military Since we went on the air last Janu- Chicago, Ill. and civilian payroll forFt. Bragg ary, we have presented more than Widening Markets is $14,731,000.Itindicates a mili- 150individualstaffmembers-in tary population in excess of 92,000 an aura of "shirtsleeve informality" our issue of September 12 car- and civilian payroll forFt. Bragg directly from one or the other news- ried an article on page 19 entitled of 5,300. rooms and in on -the -scene stories- Widening the Commercial Market. In your issuelastyear on the on our nightly Newscope programs: This article refers to a study of the "Metro Market," and states it is de- same subject,themilitarypayroll generalreporters,editors, column- tailedinthe currentissue of the for Ft. Bragg was listed as $117,- istsin everyfield from sportsto Journal of Marketing Research. 600,000 and the civilian payroll was art.societywriters, drama critics. We are very interested in obtain- listed as $16,80Q, with less military policereporters,politicalexperts, ing this copy of the ournal. Where population and less civilian employ- financial reporters, movie reviewers, ment. can we order it? real estate editors, science writers. As the current payroll is over $100 GEORGE W. ELLIOTT Almostwithoutexception,these million less than the previous year, Commercial Manage menandwomenarearticulate. we are inclined to believe there was KGBT-TV knowledgeable and highly commun- a typographical error. Harlingen, Texas icative in their reports. They bring D. H. WITHERSPOON IThe Journal of Marketing Research is agreatmeasureofauthenticity, Director, Sales Development published by The American Marketing authority and genuine expertise and Association, 230 N. Michigan, Chicago, WRAL-TV at $3 per single issue. Ed.] giveanalysis,interpretationand Raleigh, N.C. meaning to a story. They're deeply Savings Bond ad An error, yes, but not typographical. involvedinwhatthey'retalking On looking through a recent edi- Thefigure$14,731,000whichap- about-and they know what they're peared was a monthly combined pay- tion of TELEVISION AGE, I was niore roll, and should have been multiplied talking about, unlike too many syn- than delighted to find, on page 59, a by 12 to arrive at a total annual pay- theticallyslicktraditionaltv"re- roll of $176,772,000-for an increase full page ad for United States Say- of 50 per cent in the year's time.Ed. porters." ings Bonds. Needless to say, I was thrilled and delighted to see it. On behalf of the Treasury Depart- ment and the U. S. Savings Bonds Division, let me express our sincere SUBSCRIPTION SERVICE thanks and appreciationforyour PLEASE INCLUDE A TELEVISION AGE ADDRESS LABEL TO INSURE PROMPT SERVICE WHEN YOU WRITE US ABOUT YOUR SUBSCRIPTION. generosity. Itis a public service of which you can be justifiably proud. Mail to: TELEVISION AGE This ad also serves as another re- Circulation Department NAME 1270 Avenue of the Americas minder to those fine people in the New York, New York 10020 ADDRESS broadcast industry who are already TO SUBSCRIBE mail this form doing such a tremendous job. with your payment and indicate CITY STATE ZIP CODE Keep up the good work. Again, ( ) new subscription or ( ) renew present subscription. our sincere thanks. TYPE OF BUSINESS EDWIN I. HALBERT Subscription Rates in the United Director Radio and Television StatesandCanada; 1 year CHANGE OF ADDRESS. If you're moving, $7.00; 2 years $10.00. Subscrip- please let us know four weeks before changing Treasury Department, tion rates for all other countries your address. Place magazine address label here, available on request. print new address above. Washington, D.C.

14 Television Age, October 24,1966 U -

To: Market Decision -Makers Increases in efficiency on low a farms has brought a prosperity unparalleled in the history of the state. Tax collectionsfor the year ending June 30 totaled $119.6 million compared with $326.4 million the sear before-an increase of 29%. While there was a gain in every major state tax, thebiggestincrease was a $41 -million boost in state income tax collections. Some of this came from a new withholding sys- tem, but a major share was due toin- creased prosperity. Inrecent years industryhas been even more important to loss a than agriculture, particularly in the Cedar Rapids-Water- loo area. The largest single employer in Iowa is Cedar Rapids' Collins Radio. with 11.000 employees. The largest multi -plant employer-with unitsinWaterloo,Du- buque, Des Moines and Ottumwa- is John Deere & Company. with 17.000 Iowa employees. Deere & Compan), a billion dollar corporation,sells" . . . customers [who] are not the hardpan farmers of a generation ago, scratching the earth to make a bare living: they are businessmen whose capital needs for equipment would put many a small businessman to shame." The typical Deere customer who owns 500 acres of Iowa land, according to a list the company gave us, has 3 tractors, a six - row cultivator, a six -row planter. a disc harrow, 2 five -bottom, 14" plows, a field cultivator, a self-propelled grain combine with corn attachment, 2 manure spread- ers, a mixer -grinder, and additional mis- cellany which brings his equipment investment to $51,300. He raises corn and soybeans, feeds some hogs and other live- stock, andlivesina home most city - dwellers would be proud toown. Because of coverage and competitive factors, WMT-TV gets into a great number of farm and city homes in Eastern lowa- significantly more than Stations X and Y in our market. The difference addsup to more than two million more viewer hours per week than either X or Y. Of Iowa's eight largest populationcenters, Iowa's Favorite Farmer's Daughter.\l Kaye Pritchard. winner of the ninth annual contest. four (Cedar Rapids, Iowa City. Waterloo sponsored by the Iowa Electric Light and Power and Dubuque) are included in WMTland, Company and the WMT Stations. Shewas select- which constitutes 60% of Iowa's popula- edfrom 200 nominees representing 60 Iowa tion and purchasingpower. counties.Her parents operate a 550 -acre Tama County farm, with emphasis on grain production. Welcome aboard. Miss Pritchard represents her sponsors at leading agricultural events during the year of her reign. WMT-TV CBS Television for EasternIowa Cedar Rapids-Waterloo *Station X: 1.782.700 hour, per week; Station Y: 2,336,4011 hours per week; WHIT -TV: 4,478,700 hours per week. Date Represented by the Katz Agency quoted or derived from audience surveys are estimates sot Affiliated jest to sampling or other errors. See completesurvey report with WMT; WMT-FM: K-WMT, FortDodge TARS TV Coverage/1965 Study,IowaStationReport)for vision Age, October 24, 1966 FOUR FOR FOUR! (THAT'S OUR RECORD)

For the fourth consecutive year a WGN Television news cameraman has been named the Grand Award winner in the annual film contest of the Chicago Press Photographers Association. AND ONCE AGAIN WGN Television news cameramen have taken top honors, winning seven of the ten newsfilm awards. Grand Award winner for 1965 is WGN's chief cameraman, Felix Kubik, who also won first place honors in the Sportsfilm category and second place awards in the General News and Features categories. Just another example of excellence in performance. That's why we say with pride ... WGN IS CHICAGO A WGN CONTINENTAL BROADCASTING COMPANY STATION DEDICATED TO QUALITY. INTEGRITY. RESPONSIBILITY AND PERFORMANCE

ATelevision Age, October 24, 16 WHAT'S AHEAD BEHIND THE SCENES Tele-scope

mil Weeat the SPA Meet word thatF,11% arilPetri& Go,isestalilishiri;1 apro- One .,1 the hot 1,,po I.us.ion at the Broad, asters gramming department. with hea%% coneentration in the kaaiiiiati..ri meeting in*st Louis next month feature films area. The ser%ices offered will range from a 1w the network !auk of interest in helping affiliate. hrtiuling feature.. on their stations to actual all'. ring Ile hedulr %ink man% outlet. de. r% the lack on film package purchases. Programming departments fonds. are en en bigger issue i the failure of the are not unknown ire the rep field- the Katz agent.% main- diaork. to ...roe through with talent for personalappear - tains an at ti%r "audience drelopnient- department. and we In the 'oral market.or ao some affiliate. seeit. Harrington. Righter ik Parsons. Inc.. is involved in sched- Be iratemillion owner pointed outreit-nththathi uling features forits outlets. But the latest high -rating Gael r. rink hop. skip and jump froma larger one performance. of features on t%is appareled% greatl%in- frar, ...n.irleralsletalent appear. on aregularbasi. ( rea.ing rep interi-stin getting good films in the right Mink Iran gel n% ..1.1eto. stop off al m station? he slot for read% sale.. illiplairwal trail we're got a datime show that'sper. d for a flunk shotI.rt a got ...me in. sing one song. Cost of Getting the Business fo onthat'. allI ask.- Another disgruntled station -e%ttal top a.!leof it.- take apparent pride in Illisgersaidhirequestfortalent w a. answered hi the thought that they never solicit accounts. the impres- uriartof a sesored-mring Firt....ia..tur and the unknown si%e presentation is still an important tool used hi most rtsue lead in new f.ef shops me the new business trail. As ti- ha. become more IC International Takes Films aridmore some auhertisers. major medium. agencies NeuI nit rpn.r. ha an agreement to .iifinatif e have had to go more and more "out- when they solicit. dare film. on a preproden lion I.ai with Teleision It's not enough am more to show a client a sample reel d erpri.e. CorpPre.ent plan. .allfor jambe. time of and some pro.twx.tive stor%boards. Now the largest of to211 feature. ea.le%earforan indefinite period. theagenciesareimesting money toproduce actual yr feature. mentsiall% will be distributed I.%N111: Inter - commercial. atregularstudios. complete withcolor, banal to teleision station. .nefWA. In addition 141 musical background and all the ingredients. to show the (Maw mg agreement. NMI [mei national will distrih- potential client the wa% his arkertising "should be done. - e DT'. entire film librars. in, holing a group of 3 1 Shirr film. and 2.16 half-hour program.. to broarlcaat Moro from Mery Gutting up forthe medication market from Mer% outside the I.!.and Canada. 1 hr .orrepare% will dub 140 fin Productions are Iwo new game shows. Talk It Up. rfeature. in right language. in additiont..English. 1..be co-pririltred with WBC Productions, and Reach feature group to be distributed 11% NBC Interriation- for the Siam Roth are half-hour color tape strips. WFIC. imlude. u. htitle.aThe Seienth Poor starring Production.. the %% medication cli%ision of Group W. is oar Romer... Ileafl44ugugt with Howard Duff. and discussing ifAr/ h. 1,41,ff/fn. featuring Jo.u.ph Cotten. regional sponsorship forTalkItUp with smeral national athertiser. Meanwhile. the Griffin show the Nits In Advance is growing 11%leap. and hounds, now hittingmore than Comm./41 that there will bea -se. said season- on all 10 markets. work. shorth after the first of the%ear, aukertising earl and Nodes. time1 o.1111111111ra AreI.a. king A fur - 30 -Per -Cent Budget Increase larilleN of London. In. %hieli made its 4 Pk) rProgram IdeaVIIIntie11111111flel le% Home first plunge intonetwork 11 oft Institute. About .10 program. will be outlinedto ad%ertisingthisnearas sponsor of at. than I.IMMI re.pondent of allage. in an effort t. NBC'. IluenA-rel. is planningto up its ad budget b% about IIi per gent next near. Thecompan%, which captured the thaw which see/T1 In interestthe 11111111111 111'1111r.obeli the har.r. of .tornidea. talent and title. Of the Ale mouth market with its London Looka few.ears ago. is Perm about 211 hair neer been tested before.whil. introducingwith the help of spot and networkcam- paigns lemillmler hair 'wren testedorare vontrols. Top "a more sophisticated cosmetic line"for the Arad et,orrr.in the Ply tune\which will be out in mature woman and is expanding considerablyon its three %member. v. ill pr..lbal.1%gel .1..e net% 1.1k.1 rifilti% men's lines. according to marketing %ire presidentDon- ferbbillinen1 .1.4. ald Burr. New profit,. isinthe rnen's lines-Yardley's Original. Black Label and Jaguar-will be Into Programming? for "good grooming and hair care." The mushroomingcompany r Introit hoopla re feature film.on ti is Ira. 11111;!, will, in addition. expand and promoteits bath and fra- Min rep h011114.11.FrniTI a %er%gonil r1 Mile. grater', line in 'h7 to go for college and career girls.

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irlrri.siun.Igr. (libber '21. 190 18 Business barometer

Jnlike July's spot activity, which registered the smallest of increases over the previous July, local sales activity spurted ahead to register the strongest month -to -month increase of the year.It, was in fact, the largest gain since November of '64. LOCAL BUSINESS NETWORK COMPENSATION :local sales volume..., as computed millions of dollars millions of dollars from the sample of stations responding to the Business Barometer survey, ran 21.2 $26.7 per cent ahead of July '65. $22.0 In estimated dollars, the $19.2 industry sold $26.7 million worth of local time this July as compared to $22.0 million in the same month last year.

'he picture on the network- July (up 21.2%) Jo ly (up 5.4%) compensation side wasn't quite so rosy, but station Year-to-year changes by annual station revenue revenue from this source Station size Local Business Network Compensation

July over its predecessor. I.nder,SImillion 13.0% .5.9% $l-3 million 15.8 .5.6 Estimated dollar volume rose $3 million -up 21.6 .5.3 from $18.2 million to $19.2 million. 45 m a monthly basis, July over June 40 41) immediately preceding, the summer slowdown in activity continued as local volume declined 7.6 per cent and cn compensation revenue dipped 31) 3.5 per cent. 25 troughout the year, and particularly during the last 2? four months, local business

has scored ever-increasing 1.5 percentage gains over its '65 counterparts -in direct imm I 1! I I u \ contrast to spot tv activity. Ir 1111111.14SoND 1966'6; e pari 1966-'65 comparison

to revenue gainsy size of station, in:'.icated in the table above, the largest outlets in July registered thegreatest increases in local revenue while the smallest registered thegreatest increase in compensation.

'ext issue: a report on August spot tv activity, whichadvance figures indicate took a healthy upturn.

4 "'Pvilthl,d feature of TELEN'IS110N:%GE. Itu.inra 11.i -coyness.,ishissedon ro..-section..1 %formation i tabulated by Dun& Bratiltreet. in it. 1111 income and geographical ratege.sie.. lelerision..Ige. 11rtider 24,lohip FOUR FOR FOUR! (THAT'S OUR RECORD)

16 Television Age. October 2 WHAT'S AHEAD BEHIND THE SCENES Tele-scope

mall War at the BPA Meet word that Edward Petry & Co. is establishing a pro- Una the hot topics of discussion at the Broadcasters gramming department, with heavy concentration in the romotion Association meeting in St. Louis next month feature films area. The services offered will range from ill be the networks' lack of interest in helping affiliates scheduling features on their stations to actual advising omote the schedule. While many outlets decry the lack on film package purchases. Programming departments co-op funds, an even bigger issue is the failure of the are not unknown in the rep field-the Katz agency main- tworks to come through with talent for personal appear- tains an active "audience development" department, and Ices in the local markets-or so some affiliates see it. Harrington, Righter & Parsons, Inc., is involved in sched- se irate station owner pointed out recently that his uling features for its outlets. But the latest high -rating arket is only a hop, skip and jump from a larger one performances of features on tv is apparently greatly in- mere considerable talent appears on a regular basis. creasing rep interest in getting good films in the right (link I can get anyone to stop off at my station?" he slots for ready sales. mplained. "And we've got a daytime show that'sper- ct for a quick shot. Let a guy come in, sing one song, Cost of Getting the Business id go on-that's all I ask." Another disgruntled station Although several top agencies take apparent pride in imager said his request for talent was answered by the thought that they never solicit accounts, the impres- visit of a second -string newscaster and the unknown sive presentation is still an important tool used by most genue lead in a new series. shops on the new business trail. As tv has become more BC International Takes Films and more some advertisers' major medium, agencies NBC Enterprises has signedan agreement to co -finance have had to go more and more "out" when they solicit. iture films on a pre -production basis with Television It's not enough any more to show a client a sample reel terprises Corp. Present plans call for production of and some prospective storyboards. Now the largest of to 20 features each year for an indefinite period. the agencies are investing money to produce actual le features eventually will be distributed by NBC Inter- commercials atregular studios, complete with color, tional to television stationsoverseas. In addition to musical background and all the ingredients, to show the financing agreement. NBC International will distrib- potential client the way his advertising "should be done." 1. TEC's entire film library, including a group of 34 tture films and 256 half-hour programs, to broadcast- More from Mery Coming up for the syndication market from Men ; outside the U.S. and Canada. The company will dub Griffin Productions are two new game shows,Talk It Up. features in eight languages in additionto English. to be co -produced with WBC Productions, and e feature group to be distributed by NBC Internation- Reach /or the Stars.Both are half-hour color tape strips. WBC includes suchtitlesasThe Seventh Doorstarring Productions, the syndication division of Group W, is r Romero,Deadly Augustwith Howard Duff, and discussing regional sponsorship for 'tto Yesterday,featuring Joseph Cotten. Talk It Upwith several national advertisers. Meanwhile, the Griffin show sting the Hits in Advance is growing by leaps and bounds,now hitting more than Convinced that there will bea "-econd season" on all 60 markets. :works shortly after the first of theyear, advertising mcies and production companiesare backing a cur- 30 -Per -Cent Budget Increase t PIQ (Program Idea Quotient)survey by Home Yardley of London, Inc., which made its first plunge Ming Institute. About 30programs will be outlined to into network tvadvertisingthis year as sponsor of re than 2,000 respondents of allages in an effort to NBC'sMonkees,is planning to up its ad budget by about k those whichseem to interest the most people solely 30 per cent next year. Thecompany, which captured the the basis of story idea, talentand title. Of the 30 youth market with its London Looka few years ago, is ws. about 20havenever been tested before, while introducing-with the help of spot and networkcam- remainder have been testedor are controls. Top- paigns-"a more sophisticated cosmetic line" forthe tked scorers in the PIQsurvey, which will be out in mature woman and is expanding considerablyon its three i-November, will probablyget close network scrutiny men's lines, according to marketing vice presidentDon- replacement slots. ald Burr. New products in the men's lines-Yardley's Original, Black Label and Jaguar-will be Into Programming? for "good grooming and hair care." The mushroomingcompany e current hoopla re feature filmson tv is reaching will, in addition, expand and promoteits bath and fra- tinto rep houses. Fromaverygood source comes grance line in '67 to go for college andcareer girls. thin?, .4ge. October 71.lobb 17 20 winning exciting award CINEMAthe most combining pictures ntindustry today motion entertainme 20distinguishedtalents inthe

DOMINANT 10 TEN Fast paced action-the ingredients for MUST television viewing asp top ratings

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TelerisionAge.Or tober 21. Ihno, Business barometer

Unlike July's spot activity, which registered the smallest of increases over the previous July, local sales activity spurted ahead to register the strongest month -to -month increase of the year.It, was in fact, the largest gain since November of '64. LOCAL BUSINESS NETWORK COMPENSATION Local sales volume, as computed millions of dollars millions of dollars from the sample of stations responding to the Business Barometer survey, ran 21.2 $26.7 per cent ahead of July '65. In estimated dollars, the industry sold $26.7 million worth of local time this July as compared to$22.0 million in the same month last year.

Ohe picture on the network- Jab (up 21.2%) Jul, (up 5.-I%) compensation side wasn't quite so rosy, but station l'ear-to-year changes by animal station revenue revenue from this source .Station size Local Business Network Compensation climbed 5.4 per cent this past July over its predecessor. Under -SImillion 13.0% 31-3 million 15.8 5.0 Estimated dollar volume rose $3 million -up 21.6 from $18.2 million to $19.2 million. 4.i 45

)n a monthly basis, Julyover June 4n 4n immediately preceding, the summer slowdown in activity 35 continued as local volume 3 5 declined 7.6 per cent and sn compensation revenue dipped 3 3.5 per cent. 2.5 throughout the year, and particularly during the last 211 four months, local business has scored ever-increasing 1.; percentage gains over its '65 counterparts-in direct I I . I) / II l contrast to spot tv activity. s t v /966'6; pat 1966-'65 et in purism, is to revenue gains y size of station, in?.icated in thetable above, the largest outlets in July registered thegreatest increases in local revenue while the smallest registered thegreatest increase in compensation.

text issue: a report on August spot tv activity, which advancefigures indicate took a healthy upturn. A copyrighted feature of TELEVISION AGE, flo,ine, floeom.gerishosed on across-section of Ntationsin glormation i. tabutatedbyDun&Bradstreet.) all income and geographical ralegorir,

'elevision Age. October24, 1966 e.

Sillicant Swift returns to Buffalo to sit and wait.

Ad Manager t will follow him in two months. Sillicant Swift, took the plane to Buffalo after watching his color commercial He should have shot it at Videotape shot on film in Center. His commercial could have New York. taken the same plane with him.

Is that asking too much? Not from us. Videotape Center makes video tape make sense as a creative medium for television commercials. *- VIDEOTAPE CENTER 101 W. 67 Street. Ne,.v York N Y 10023 (212) TR 3-5800

21) Television Age, October 24, I966 rHE WAY IT HAPPENED Newsfront

:ostly, But Worth It ference was an increased percentage terested, submitted a number of pos- of "no comments" from those ques- sible topics. It was definitely decided "It must have been the most ex- tioned on the telephone. CBS regards to produce the five -way Feedback on ensive hour ever produced bya thisdifference as encouraging be- teen-age marriages. I roup ofstations," said Hal Hough. cause it seems to validate the worth Aneight -manproductionteam icepresident of program services of the 45 -minute documentary pre- then toured the five cities, visiting irthe CBS Owned Stations. How ceding the questions. "Apparently it each one twice, rooting out young, uch did it cost? "It was worth it," talkative married couples. The team answered smiling. Mr. Hough was shot for five straight weeks. :sensing Feedback:Marriage-A Mr. Hough said the CBS Owned ame kr Kids?, the first "feedback" stations hope to recoup some of the low to be aired onallfive CBS Feedback costs with sponsor support, caned television stations. The show. but public service is the primary ob- lecast September 6. reached more jective. "No other stations had done an four million viewers in more an entire show on teen-age marriages. tan 2 5 million houses. It received and we feel it's a public service to 1 average rating in each of the five outline the problem in such detail. tiesof15.2.almost doublethe Itgets people thinking," hesaid. .ualrating for CBS Reports, the The "impressive response" of almost ow Feedback preempted. 300,000ballotsenabledthefive After 45 minutes showing young stationstoprovide afurtherser- mericanstalkingfranklyabout vice by publishing the viewers' opin- cirearlymarriages and motiva- ions. The results will be interpreted, ws(mostoftenpregnancy)for analyzed, graphed, charted and dia- em. local newsmen asked area view - 11 cents a ballot grammed in the forthcoming volume. 16questions:11 onvarious Mr. Hough said the main hurdles in pectsofteenagemarriageand the Feedback project were to pick a vorce. got people thinking about the subject five ontheviewer's own subject in which there was already a .mographicprofile. Viewers were and made them more able and willing substantialpublicinterest,andto to express their opinions." said Mr. ged to clip ballots from newspap- describe the problem entertainingly, ,.fill in their answers to the mul- Hough. so that the show would attract view- de-choice questions, and mail them The Feedback concept was devel- ersandinterestthemsufficiently oped andfirst WBBM-TV the local CBS station. The stations usedat not only to view, but to respond. 'warded them to wnam-Tv Chicago ChicagoonFeb.7.1963,when heretheywere crankedintoa Chicago viewers were asked to com- Not for a Year.The expense and .mputer. ment on traffic problems. Since then, the time involved insetting up q 30,000 for Tabulation. After four WBBM-TV,inconjunction withthe Feedback, however, preclude the five Graduate School of Business at the stationsproducingone morefre- ,.kc of tal. [dating theresponse of University of Chicago, has telecast ,e to 300.000 ballots (at a cost of quently than once a year, he said. 42 feedbacks, many of them only "While we consider it most success- cents per ballot), eachstation threeorfive-minutequestionses- ,,thiced itsown half-hour Feedback ful,I don't think we can begin to sionsfollowingthelatenews.In thinkaboutdoinganotheruntil sults show. All fivewere telecast October last year WCBS-TV New York afterthefirstoftheyear." He 1,her 11. outlining the detailsof !espouse and interpreting it. To ranitsfirstFeedback,soliciting pointed out that any one of the five ,te the voluntary sample was rep- viewers' opinions on crime and pub- stations can refuse participation in lic safety. WCBS-TV has since run 15 itfeels -,ntativeoftheentirecountry. a Feedback if it would not ;employed Elrich and Lavidge, Feedbacks, some of them joint ven- interest local viewers or it does not telephonecompany, to conduct a tures with the Chicago station. want to spend the money. itultaneous telephone pollon the ,Iresubject. with thesame ques- Five Weeks of Film.The idea of all Pop, Nuns and Tv ,11,. Severalthousand individuals five CBS Owned stations participat- WestinghouseBroadcasting Idled on the phone produced Co. al- ing in a Feedback was raised almost hasresurrecteditsannualpublic ustexactlythe sameresultsas a year ago at a management meeting service conferences and is now stag- dback. The only substantial dif- of the stations. The executives.in- (Continued on page 42)

vision Age, October 24, 1966 21 EQUATION FOR TIMEBUYERS

ONE BUY DOMINANCE*

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Television Age, October 24, la. Television Age

OCTOBER 24, 1966

§0/0-ev*viiI

Newspapermen and agency men agree on the season's programming. Critics on critics but debate the value of criticism in print I

I The television columnistor "critic" writing for great majority know exactly what their primary a newspaper these days more and more finds function is: to produce an interesting, readable himself in the role of the tv performer who can't column of fan -magazine gossip, backstage stories dance, sing, actor tell jokes, but who can't quit and so on. Interestingly, a survey of agency the business "because I'ma star." Old jokes media/programming people conducted at the aside, the tv critic today has littleto criticize, same time indicates these men sometimes hold often little tosay, and little if any influence on the newspaper critics in higher regard than do the viewing habits of his readersor the program- the critics themselves; thatis, the agency re- ming decisions of networks, agenciesor produc- spondents believe the newspaper critics should tion firms. aim much higher than they do. It would be surprisingifthe newspapers' A dictionary definition of "critic" is "one critics wereunaware of the sole purpose in their skilled in judging the qualities or merits of... daily or occasional writing,but aTELEVISION literary or artistic works," and the critics work- AGE survey of a large cross-section indicates the ing in art, theatre, literature and suchareas will

?leriNion October 11. I966 23 tfAeldetteeie4.14f-ttcreterJ lavemorea#,eenceon dew itsi Readany tv critic froraimmay fora yearand die ere&at de trodl. Bob Brock make notes. Thengo Dallas Times Herald back to Hollywood,

take his advice- generally contend their function is to separate the dross from thegold. so andgobroke. thatother artisans will have goals of Terrence O'Flaherty quality to aim for. Not so the tele- San Francisco Chronicle vision critic. Here is how a number of them define their own role: "Towriteanobjectivecolumn about television. And it should be an The tread to interesting column to help sell news- The only papers."-PeterV.RahnJr..St. ma Louis Globe -Democrat. columnists proride ass oasis "To inform his readers about what is coming up. what has been tele- who really iii tes`wastelantr vised and possibly what is needed.- Calhoun J. Don Schlaerth. Buffalo Evening TheRichardWheelingIntel)gencer influence News. "To inform, to catch the interest tv are in of the reader. thereby to entertain him. and toallowthe reader to match Washington, his opinion with that of the critic." -Lou Cedrone Jr.. Baltimore Eve- New York & Don't expect the ning Sun. public to take to "To inform the public what is on Los Angeles. television, give it enough information made- for -Is' educated Richard S. Shull to let the viewer make an Indianapolis News dramas: they can't choice of programs. and help guide him to the better programs."-Dick a nd won't cost' pare Gray, Atlanta Journal. to the movies. -To report and comment on the industry. its programs. people. prob Bob Hull Los Angeles Herald Examiner lems.trendsandcrises."-Dwight Newton. San Francisco Examiner. "Toinformtheviewerreader what is available on tv. not neces- sarily to cram (my Iopinions down their throats."-Bob Brock.Dallas Times -Herald. The six opinions above were repeated throughout the survey replies time and time again. with only occa- There is no qualitative distinction for junk. Junk is junk. There is no good junk or bad junk. Most tv is Ogden D.Wright Jun Des Moines Register and Tribune

many a newspaperman stating that structive criticism at all times." considered his column a bit more Bill Murphy, vice president for me- fportant than serving as an elon- dia and tv programming at Papert. ted tv program listing. Harry Hof:- Koenig. Lois, Inc., however. agreed :of the Philadelphia Inquirer, for with a number of the critics them- ample.said, "Somebody hasto selves in that their first duty is "to ep networks and local stations tr%- sell papers." and William Lynn, vice g."Frank Judge oftheDetroit president and media director of tv !_ws said that by "condemning the programming at BBDO, claimed that ediocre stuff and supporting tho, no matter what the critics' laudable lo strive for quality-in situation ambitions might be, "by harping on The influence of the medics just as much as Stage '67 ratings and relative network Nielsen critic is less today due to their irresponsiblility & -the critic can try to stimulate bet- rankings they have helped to bring rprograms." And Bob Hull of the about the proliferation of least -com- unresponsiveness to the is Angeles Herald -Examiner noted mon -denominator programming." public." William Murphy Vice -President, Media critic should "applaud the worth%. While there really was little debate Papert, Koenig, Lois, Inc ii:strov the rest." among the critics themselves on the Virtually no one indicated that he job they are supposed to do, there nsidered his primary function one was an element of controversy over helping to uplift the level of tvpro- whether or not the influence of the Most tv critics ,amming in general. No one, that newspaper critics todayis different seem to be'navel on the newspaper side-but sev- than it was five or 10 years ago. Dur- contemplators.' al people at the agencies seemed ing the "Golden Age," before tv be- William H. Lynn think the press' writers could do came so strongly oriented to Holly- Vice -President, ore.At Tatham -Laird & Kudner. wood film. were things better for the Director Tv Programming r example, one respondent wrote: newspaper critic? Did he feel what BBDO ew critics provide the outside ob- he had to say seriously affected his dive criticism that the key people readers or the tv industry? lo set up objectives for network About one-third of the columnists The 'evision need. Manyare purveyors felt their influence today was stronger critic gossip about shows and people than at any time in the past. Law- should the business. These criticscan pro- rence Laurent of The Washington be ote sampling of a series ora par- Post provided evidence: "The mail constructive. :ular show. They dolittleabout has never been heavier from readers- He ising the medium to its full value." viewers.I have never had to turn isn't. Cunningham & Walsh, anotherre- down so many requests for speeches. Frank B. Kemp ondent noted that newspaper critics and I desperately needtodiscuss Senior Vice -President ould"dispense Compton Advertising, Inc. withtheirpet something other thantvprogram- eves andselfishobjectives,and ming at cocktail parties." The mail- ovide objective comment and con- (Continued on page 511 Pre -Christmas advertisers may use tv but once a year; it's enough to swell the fourth-quurter totals

There isa group of advertisers stronger than usual, for one thing. a look at representative pre-holida whotraditionallydividethe And the advertiser with a long -run- advertisers suggests a bright pieta] year not into days and months, but ning schedule will undoubtedly be ac- for the industry this fourth quark into pre -holiday seasons. Their New commodated by the stations first. But, from these clients-whether or ni Year breaks at the pre -Easter season, says one rep, if plans are finalized spot'syear -'roundspendersbo'a continues bountifully along through earlyenough,preferablybythe their budgets. the pre -Mother's Day, pre -Father's beginning of October, the advertiser The big Christmas advertisers hal Day and pre -Thanksgiving periods usually gets the spots he wants. By at least one thing in common. All z and invariablycloses witha pre - Novemberthesituationbecomes selling a product that is gift-oriento Christmas bang. more acute. From this starting point. however With products to sell that are classi- Indications are that this year pre - the road to the consumer takes cally "great gifts," "musts for mom," Christmas volume will be somewhat varietyof turns. Some advertise' and "father's favorites," each Christ- increased. Several reps said that the have added network toprevious) mas these manufacturers bunch their picture looked better this year than all -spot campaigns; some are usin budgets into new advertising sched- last because more advertising was tv for the first time; some are s4 ules or heavied-up campaigns that comingintothestationsthrough nificantly increasing schedules to it will hopefully guide Mr. Conspicuous legitimatechannels,ratherthan troduce a new line or to push a lin Consumer from home to store with through trade deals. One rep, though, that has just gone national. Who ar the product's tune still ringing in his thought that the pre -Christmas spot these advertisers and what are the ears. business might be off slightly because planning this pre -Christmas period' The seasonally -weighted campaigns thetoyadvertisers - usuallyvery Here's a rundown on a random sam logicallyprecede theyear's peak heavy in spot during the weeks before piing that gives an idea of the stop selling period, when advertisers know Christmas-had this year increased and variety of campaigns. more money isbeing spent more their flow of dollars to networks. In the perfume category, Helen readily than at any other time of the But speculations notwithstanding. Rubinstein is increasing its spendin. year. The U.S. Commerce Depart- ment estimated national retail spending for December 1965 was $30.6 million as compared to $19.6 million for February and $20.6 million for Checking the list January. Each year the big holiday advertisers are: toy and game manufacturers, more and more of which have been buying all -year schedules to insure them a place during the tight peak season; perfume brands; appli- ancemanufacturersandclothing makers.Mostothergift -oriented product makers are also heavy pro- moters during the precious few weeks before Christmas. Getting good availabilities in spot televisionis sometimes difficultfor thestrictlypre -holidayadvertiser. The competition for airtime then is

26 about 50 per cent. The tremen- the new campaign will feature the spots a week in 14 major tv markets ms responsetolastyear'spre- slogan, "Whitman's is theone gift from November 28 to December 18. hristmas introduction of a new fra- that no one ever exchanges.". Thefirmtraditionallyadvertises ance, Emotion, spurred the addi- Gulton Industries, makers of cig- during three peak selling periods for mat spending-much of which is arette lighters and flashlights, which typewriters-pre-Graduation in June, )ing into a CBS -TV network pack - used spot last December in 65mar- duringtheback -to -schoolmonths. ;e. Since the product was not dis- kets, is using a 30 -market buy this and before Christmas, the highest ibutednationallylastChristmas. year to supplement a CBS network selling period. A significant reason dy spot tv was used. This year. 60 package. Like the advertisersmen- for the change in strategy and in- :rcent of the company's budget tioned above, Gulton has switched creased budget this year is that the II go to the national promotion, emphasis to network because of in- product is now under the office math the rest being used for a three- creased distribution ofits growing chines division of Sperry Rand rather reek spot push. line of products. thanundertheelectricshavers Perfume and Candy For the second year. Canada Dry. division. Inc., will use spot tv to advertise its Remington Rand electric shavers Lehn & Fink has also decided to "holiday" mixers. Its "Give thegang also have a heavied-up schedule in e network as well as spot this year our best" theme was first presented tv this year. Only in tv during the I Irits Midnight Fragrances. The last year in spot. and will be repeated Mother's tmpany's Day (women'smodels. acquisition by Sterling againina national campign. The naturally), Father's Day and Christ- lug during the past year has made company never ventured into tv for mas seasons, the company has usually trporate piggybacks feasible. The the mixers before last year because used both spot and network. During Ilgrance line will be coupled with of coordination problems with NAB the spring campaign, part of the new `rling's Vanquish on the networks. and Government regulations involv- Selecto line was introduced: the re- I addition, the fragrance line will ing "liquor" advertising regulations maining items will be unveiled during Iin spot in 24 markets for four in the medium. With these difficulties a $500.000 spot push (up 10 per cent teks before Christmas. The combin- orked out, however, Canada Dry is from 19651 ion of spot and network has raised in a minimum of 36 pushing the mixers witha consider- markets, and in a $2 -million network texpenditure by over 50 per cent ably stepped -up budget from mid- sce last year. splash (compared to $1.75 million November through Christmas. As in last year). Another product that OD addnet - the past, a major portion of thecom- v rk tv toits advertising schedule Testing tv's strength during the pany's total advertising dollarsare pre -Christmas season, especially i the weeks tocome is the candy in going into the pre -holiday campaign. conjunction with a new product. is md, Whitman's Sampler. Thetra- ionally pre -holiday advertiser-in Tv Test To Encourage Sales not new. In what has become a duringtheValentine. classic story, Swank, Inc.. entered tv Easter. At least two advertisersis illhe for the first time in December 1963 ther's Day and Christmas periods testingtvasaneffectiveselling with about the to introduceits Jade East line of same budget as last medium duringthispeakseason. 'r, will use network tv in conjunc- toiletries for men. Its three -market Zippo Lighters, strictly print before. spot push was so successful that its tv with spot, instead of itsusual will compare sales in Houston, Seat- tern of network radio in combina- advertising budget has steadilyin- tle, Atlanta and Denver, where the creased since. This year, 60 top spot )with spot tv.Last year's 50- product will be running prime ID's rket spot drive willbe cut to a markets will be picked up. with prime for four weeks, to sales innon-tv- 20's and fringe 60's beginning the market push lasting fromearly advertised markets. Remington Rand vember until Christmas. firstweek in November andcon- The net- for its portable typewriters will also lc announcements tinuing until two days prior to Christ- will run only in bejudgingthemedium's selling !ember.Naturally mas. Although the company adver- gift -oriented. effectiveness,withfiveprimetime (Continued on page .54)

vision Age, October 24,19611 2 Specials while you wait Network crews, operating with split-second precision, rush full coverage of late -breaking news developments to the air

on Jan. 4, 1959, NBC News ran threehalf-hourspecials.Allthree Producer Hagan gets an 'instant' preview were produced by veteran NBC producer Chet Hagan and were telecast back-to-backthatSunday evening. The atmosphere is electric, the pace last as CBS program hits the air Two of the programs were scheduled in advance; the third, on a political and military crisis in Southeast Asia, was scheduled and produced ina matter of hours. A new form of television news was realized that day and it needed a name. Overworked and under pressure, Mr. Hagan and his crew groped for a label for their labors: "Hell, we're making instant specials; they're impossible," somebody complained. The term stuck. Baptized by the fire of deadline, the instant special has proved to be an enduring. if only vaguely descriptive, title. An instant special is frequently de- fined as an emergency news program preempting regular network programming at the last minute to cover a breaking, or just broken, news story: instant specials cannot be predicted or prepared for and are frequently characterized by live coverage during the broadcast. Such a precise definition implies a perfection, and, hence something "impossible" to achieve. Perfectioninan instant specialis somethingthenetworks canonly approach, but can never reach absolutely. It might be said that no pro -

28 as Dick Salant, on a 'special's' sidelines

.. two ... Camera One on McGee

gram, however quickly put together. gressed to a point where the and regardless of the subject net- (an works forthefirsttime had the assassination,berserktowerrifle- equipment and the personnel capable man. military emergency), is totally of breaking into their regular sched- unplanned. The mere fact thatnet- ulesin emergencies with relatively work news departments exist and polished,lengthy,and informative have procedures for dealing with the news broadcasts. When do the net- unexpected indicatesatleast some works decide to preempt their regular degree of preparation. schedules for specialnews programs? According to its definition, an in- How do the networknews teams go stant special might embrace such dif- about producing an instant special? ferent news programming as a 20 - "We were actually makinginstant second break-in bulletin announcing specials before the concept of them a World Series winner to a three-day was everarticulated," Mr. Hagan coverage following a Presidential as- observed. In the last half of 1959, sassination. The line between a "spe- President Eisenhower madetwo ex- cial news program" anda bona fide tensive overseastrips. Mr. Hagan "instant special" can be extremely produced two series of specials. 19in fine, and ultimately dependson who's total, on his jaunts. In the doing the labeling. Also, the course of term producing those shows, the idea of undeniably has an NBC flavorto it quickie news shows and abilities that is rather distasteful to those to out- producethem .ide NBC. As Richard Salant, developedrapidly. presi- "The concept of the instant special, dent of CBS news,says, "I do not however,crystalizedwhenEisen- like the term 'instant special.' I think hower went to Paris in May of 1960 it has little meaning." What1% ould be called an instant special for the summit meeting and the U-2 at NBC incident broke it all up," Mr. Hagan would officially be calleda "news said. He produced 11 shows special" at CBS. Whatever on the you call doomed summit meeting and its after- it, all networks frequently decidean math in the ten days following. important and unexpected news story With Mr. Hagan's success is worth special treatment above in pro- and ducinginstantspecials on beyond routine news broadcasts. Eisen- hower's world travels, NBC decided By 1959, the state of television toinstitutionalizeitssuccess. Mr. technology and development oftv Hagan and his productioncrew still as a journalism medium hadpro- (Continued on page 56)

2.) Third in a special series

hange got us into this mess. on contracts. When offered their pick pendents had siphoned off the cream and change will get us out." of hundreds of half-hour and hour of the syndicated offerings, there wert The words,expressed somewhat programs-some produced for syn- plenty left to be stacked on the shell bitterly and at the same time hope- dication originally. others fresh off - and covered with cobwebs. fully. were those of an executive vice network with proven track records So the syndicators began shifting president at a major syndicator of -stations pleaded they had no time Realizinggears.thatstationslook feature films and off -network pro- in which to present them. Their net- to their representatives for guidance grams. But similar sentiments can be works.theysaid.wereprogram- in making up program schedules. thy easily obtained from dozens of his mingsolidlySaturdaymorning. film -sellers began pitching the rep, counterpartsatothersyndication Saturdayafternoon. Sunday after- directly. Where there had once been firms. In the statement are the hints noon,weekdays late at night. eager biddersforalmost anyoff - of bewilderment and confusion that earlymorning. mid -morning. mid- networkproperty,thesyndicators permeate' thesyndicationbusiness afternoon and early evening; about now began looking at the programs today. For the business truly is filled the only time the networks weren't with an eye on one thing: how much with a number of paradoxes. offering programming that could be of a real chance each show would There are large companies-among had atthe push of a button was have when it comes to racking up them such familiar names as MCA. Sunday noon. Hour-long news had local -market sales. Screen Gems, United Artists-which filled major periods in the evening. Coorl Ilnl f-llottr Crimbles report they are having good seasons. Feature films, even when run and There are other old and established rerun, seemed to draw sizeable audi- Today, a syndicatoriscognizant ?, firms which note that things could ences. Occasionally, if a syndicator of the sales opportunity for programs be far, far better. There are brand- was lucky, he might find a station of different length. While some sta- new companies reportingexcellent that could squeeze in a run of Racket tions may be able to use an hour- i business on everything they have to Squad or Peter Gunn on Sunday long show, mostwillbeableto offer, which often amounts to only a morning orafterthefeaturefilm squeezeinahalf-hour.Programs program or two; while other firms showcase ended post -midnight. with excellent network records-sev- indicate plenty of action on one or eralseasons and goodratings-in Films on the Shelf i two programs out of an inventory of half-hour form are good gambles for dozens. Obviously there is money to The independent stationsinthe the syndicators, even if they're no- be made these days in syndication- countryremained a primarycus- where near as good as they once were. Mr. but justas obviouslyittakes the tomer for syndicated programming, Current high -flying programs are Law right combination of the rightin- but these stations were few in number Ed, Patty Duke Show, Burke's -one or two dozen as the years and McHale's Navy, among others- gredients to come out ahead. are When and as the tv stations around dragged on-and the competition to and these modern "blockbusters" 40-45 markets. thecountrybeganstretchingthe make a sale often resulted in depress- on the local air in only number of network hours they car- ed prices. Also, various of the inde- The hour-long program has a more fact ried each day, and then filling more pendents had taken on an "image" difficult time of it, in spite of the (the "sports station" or "feature film that this format has been highlysuc- and more of their own open time with the lengthy featurefilms,the syndica- showcase.' Ithat didn't permit buy- cessful. on network for most of ing of a great number of syndicated 1960's. Of course they requirean tors saw the handwriting on the wall there 1 -or, rather, the lack of handwriting programs. And even when theinde- hour of open air time, but

Television Age, October 24,1961 30 Film's future: how bright the gleam? In the syndication business, wracked with change, uhf's emergence promises a renewed vigor

more. Most hour shows are action- adventure, mystery, drama andas such don't lend themselves to daytime viewing by a busy housewifeor young children. They need primetime exposure when theman or woman of the house, along with the teen- agers, can sit and follow the intrica- cies of a 60 -minute plot. Even such outstanding network hits as Dr. Kil- dare and Perry Mason haven't been sellingatthepacetheirrecords would indicate, and a 30 -markets sale for programs of this kind is considered quite respectable these days. of 11111,11111111111,11, By way of comparison, sales of Int programs to 100, 150 and more markets, not too manyyears ago was a goal that was within the reach of tioir- many syndicators. Today thepro- gramsinthat many marketsare (.3 likely to be older, (011 4 proven properties 111111111111111111 C7 which are offered at reasonableprices ?.1 since they've been run andrerun. These shows, almost invariablyhalf- hours, include Four Star's Rifleman, stillinover 150 markets, United Artists' Sea Hunt, inmore than 100, and the Death Valley Daysseries which is in more than 200 markets under a couple ofnames. Sales techniques have hadto be modified as the number ofprospects declined. One approach that hasbeen widely used is to offera package of films in a "feature" format.For example, stations will stripa series of hour-long westerns likeWarner Brothers'Maverick and Cheyenne under the umbrella title ofAction (Continued on page 61)

31 `Hu-rry hu-rry hu-rry'

Popular show gets the air

About the only thing that Avco promotion, so when Avco went to the cameras. Roughly 100 pk-1-fins Broadcasting Corp.didn't do the fair it knew it would find many were moved via bus, car and plane last month was jack up the studio of the regular viewers of its stations' from Cincinnati, Dayton and Glum. buildingsofWLW-T Cincinnati, tv programs there. bus on a split-second schedule. For WLW-D Dayton,WLW-C Columbus All that Avco had to do to go "on some, whose dutiesrequiredthel and WLW-I Indianapolis, put wheels the air live from the fair" was move work out of their home stations even under the buildings and roll them seven color cameras, one color tape day, a regular commuting schedule out to the Ohio State Fairgrounds. recorder, 200 lights, 20 microphones, was set up. Next year, in fact, Avco might just 15 tv monitors, 7,000 feet of camera Housing was handled by putting do that; and it might turn out to be cable, four audio recorders and six in for hotel space far in advance. simpler than what was required to audio consoles 110 miles from the since Columbus is ordinarily packed do 55 remote originations from the Cincinnati studios of WLW-T. Simple? with visitors during the run of the fair. The men and materiel necessary Maybe not, but the equipment got fair. Special rooms were reserved at called for, an operation perhaps just there, and was installed and put the hotels for rehearsals, a shade less complicated than the working order in a minimum of time. of big musical numbers. At the fair. Normandy landings in World War II. Following the broadcast necessities grounds a newly constructed build- State fairs, once the "big" event came truckloads of display material, ing, WLW Land, was opened to of the year for thousands of rural setsand costumes.Transportation serve both as an exhibit and abroad- citizens,have become inthelast was handled by using both the regu- cast center for two live programs. the few years or so a big event for al- lar remote bus and a special semi- morning 90 -minute Paul Dixon Show most everybody. The record -breaking trailer leased for the occasion. and the afternoon 90 -minute Coffee attendance at the Ohio fair-more Once the electronic and theatrical Club. Extra space was needed for than1.5 million people-obviously items were on the grounds, the sta- dressing rooms, so a trailer was posi- wasn't made up of farm dwellers tions turned to the problem of get- tioned alongside the building. alone. One thing widely credited with ting talent and engineering people to Another problem, food, was solved sparkingattendanceistelevision work both in front of and behind (Continued on page 51.1

To the tempo of the carnival barker, Avco Broadcasting undertook a major logistics problem: moving 55 tv shows .55,000 saw 'Hayrides out-of-doors A PROGRAM MAN'S . .. Viewpoints

Bridge to High Ratings shows are the route to client happiness, what are they, where are they, and how much will they cost? rhe noble experiment of running a three-hour movie It isn't hard to pick a hit movie. Variety carries box with a colossal price tag is now behind us. The office scores and anyone can look up the blockbusters. Iswer is so clearitis only a question of when the Currently, Sound of Music, My Fair Lady, The Bible, .xt one is due. In fact the only question is where can and the forthcoming Hawaii are new examples. The iey get more of them-big pictures, that is. Ten Commandments, Gone With the Wind, Longest Day, Let's look at the facts.Itis avowed that Ford spent Cleopatra, Around the World in Eighty Days, South i )out $1.5 million gross, time and talent, for 20 com- Pacific, Mad, Mad, Mad World, Guns of Navarone, Dr. Itercial messages on Bridge on the River Kwai. Figure Zhivago, Mutiny on the Bounty, Ben Hur, and Lawrence its at $70.000-$75,000 a commercial minute. depending of Arabia are recent examples. Any one of these theo- Ay they bookkeeped the open and close and bracket- retically would do as well as Kwai. ig announcements. Nielsen credits the opusit ith 21 One of the most hardy of the perennials is MGM's zillion homes average audience, which leaves the ad- Wizard of Oz which for a decade has performed as !.rtiser with a sound $3-$3.50 cost per thousand homes. well as Kwai and should have taught everybody a lesson. erhaps more importantitis rumored that trafficin ABC has already scheduled Hans Christian Andersen ord showrooms was sharply up from the year before. for pre Christmas and Guys and Dolls for early 1967 ertainly thereis no doubt that most viewers knew tofollow up their smashing success.Both of these ho the sponsor was. and a deep impression was made. pictures are not the Academy Award-ed blockbusters Granting that not many advertisers can justify an that Kwai was, but chances are that both will do very ,penditure of $1.5 million against a single night, the well, if not as well as Kwai. 'pie of the day is how to duplicate the Ford effort. Other blockbusters have been sold or are being sold he analysts have reviewed the case and certain facts to networks in packages with plenty of rum with the 'e being weighed: scotch. Consequently the net orks will either average (1) A three-hour unitof timeisimportant. The them out by playing some in two installments-as CBS tmily settles to an entire night of did with The Music Man (to only average success in te show is bad they don't know ituntil the show is ratings but SRO in commercials), or take a poor night ractically over, but the event is equivalent to going and jack up the averages by programming a three- at to the movies, and a lot easier. hour beauty with commercials at $80-100,000 a minute. (2) Movies themselves in two-hour units seem to What's more they'll get their price just as surely as they iaranteeasubstantial audience-around 12 million pTiasulax:-. mes on the average. Total audience, homes viewing ye minutes or more, will touch 20 million homes. wai registered a total audience of 29 million homes. rgo, a good movie should approach the Kwai record id cost about $50,000 a minute. Hard -ticket movies nger than two hours should match Kwai unless counter- ogramming in kind neutralizes them. 13) Other events running three hoursmay duplicate tisrecord .. . new musical comedies, huge variety got it on professional football at far less efficiency. lows, award shows with performances, beauty con- If an advertiser wishes to make a private deal with sts, and spectacles. However, there is no precedent what's left he may be able to buy Gone with the Wind id disciplining. A show of this kindover such a long me period is difficult. for $8 million a play, or Gigi for $5 million, or El Cid for $2.5 million. None of these gems would pay out (4) Equivalent ratings can be achieved by buying atareasonable efficiencyatthoseprices,but they I two or more networks. Ford itself did this with would create a sock impression. e famous Fiftieth Anniversary Show featuring Ethel Many of these attractions will be as good a second erman and Mary Martin. General Foods did it with or third time around as the first.like Wizard of Oz, two-hour showsalutingthe25thanniversaryof but the bloom will be off the rose for advertisers seek- odgers and Hammerstein. But today a number of legal ing a first-nighter image. Many people who hadseen -oblems-not to mention budget ones-would mitigate Kwai before in the movies gladly saw it againon tele- ;ainst such a buy. And it isa lazy programmer's way vision and there was no detraction from the end effect. seeking dominance. The new viewers each time who didn't havean oppor- ,If,therefore, the conclusionisthat the hardticket (Continued on page 51)

levision Age, October 24, 1966 33 Film/Tape Report

LONG-DISTANCE SELL cials, he said. "There's a place for "At Technicolor," said M Will Cowan, the president of Film - every job. You should cast locations Hagan,"wedon'tdoone-ligl ways'commercials -making opera- as carefully as you cast performers prints;ourtimersfolloweve' tion,satin the Sherry -Netherland in commercials." frame, changing the processingi with his back to the window. He needed for each scene or camel had not flown to New York to look QUALITY HERE-OR THERE? shot. Maybe 10 framesare pre at the scenery. From time to time The battlelines are drawn, if presi- essed one way, the next 10 anotbi he would look away from the phone dent Robert Bergmann of Filmex, way, and soon. When the p continually cocked to his ear to tell Inc.,andofficialsof Technicolor comes outofthelaboratory, the visitor how good business was Corporation of America haveany- right. One reason, of course, is tla on the Coast. "Six years ago, Cali- thing to say it about. Both Mr. Berg- our people have been in color woo fornia had a quarter of the business; mann and James E. Hagan Jr., of longer than anyone else. Our ave now it's more like 40 per cent." Four Technicolor's televisiondivisionin age timer has 15 years' experience. years ago Martin Ranshohoff, board New York, have attacked New York Mr. Hagan readily acknowledge chairman of Filmways, had folded filmprocessorsintermsranging that the work turned out by his con up the New York commercials op- from "inefficient" to "worthless." pany cost more. "It has to-but w eration, the acorn from which Film - The two men took the gloves off think, and our customers think, du ways had grown to become a major and came out swinging at theeast the quality is worth the price." featurefilmstudio andtvseries coast processors during a luncheon Mr. Bergmann added that HMV hatchery. Now commercials only ac- held in the Filmex offices to inau- press-which basically operates as counted for about five per cent of gurate Filmexpress, a division set up processing and delivery service -1 the company's $30 milliongross. toinsureadagenciesandtheir available also to clients who do oo "But it accounts for 10 per cent of clients fast processing service, and produce their commercials a Filmways' growth," Mr. Cowan re- qualityservice, on color commer- Filmex,Inc. The service was dr marked. cials. The division hasgone through signed to beat the color crush tha As he spoke, Filmways crews were a shaking -downperiodsinceits hasinundatedlaboratories inth. shooting ads as far afield as Paris opening lastspring and now was east (one of the largest, Movielab and Tokyo.It was apparent that fully operational. recently announceditwas puffin; agencies didn't take their business "The primary saving we offer is customers on a"first come,firs to Los Angeles just for the climate. time," said Mr. Hagan. Under the served"basiswithoutexception' "The jobs we get are the big ones," agreement with Filmex, their work "We have our own people right ii Mr. Cowan said. "New Yorkers don't goes through our new plant at Uni- the Technicolor plant," Mr. Berg go to the Coast for the Bal.! ones." versal City immediately and under mann emphasized. "They follow tin The assignments for the big na- constant supervision-and the quali- footage from arrival right throng! tionalaccountsarenotplaced tyis controlled so that there'sno processing and shipment." through the Hollywood branch of- error. This is where time is saved, Three new appointmentstotin ficesof the agencies, Mr. Cowan where nothing has to be doneover FilmexpressstaffraisedthetOta said.That's why he was in New to make it right." number of people in the division t' York. The deals are closed there or Mr. Bergmann stepped in. "Peo- "about25,"saidMr.Bergmann in Chicago. "On commercials, the ple want to know how we can get Theywere:Stephen Kambourian West Coast offices act as liaison be- faster processing when we have to vice president of Filmex Completion tween the head office and the stu- allowfive hours travel time from as vicepresidentofFilmexpress; dio," Mr. Cowan said. "In the pro- New York tothecoast and five PatriciaLinburnas general mar gram end, they have more to do; hours back again.Allright,take ager,and JackieVaden, formerh and they busy themselves with lo- your agency here that gets its proc- with Technicolor, as head of Client cal accounts and such matters as essing done locally. Maybe they get Services. network integration." a one -light print-where everything As the rain swept down outside, is processed at the same value-and ON THE DOTTED LINE Mr. Cowan remarked that Califor- the print is so bad they're afraid to WBC Program Sales lined up nia commercials makers had felt no show it to the client. So they look 22 marestationsforTheAlike effect on volume so far from the at it and want it corrected here ... Douglas Show, thus racking up 117 Florida production boom. "All they and here... and here, and it goes markets taking the video-tape week- have to offer is sunny days." There's back to the lab, and maybe in five day strip, running in most of the no one Utopia for shooting commer- days they've got a good print." markets in the late afternoon. The

34 Television Age, October 24, 1966 how is syndicated in both 90 -minute .nd 60 -minute lengths. The 20 new- Advertising Directory of omers to the lineup are KARK-TV .ittle Rock, WEEK -TV Peoria, WSLS- i'V Roanoke,KWWL-TV Waterloo, SELLING COMMERCIALS :GNC-TV Amarillo, WPTZ-TV Platts- urgh, KDAL-TV Duluth, KRGV-TV Yeslaco, KNTV San Jose,KOIN-TV

'ortland, WE1IT-TV Evansville, WGAL- Allstate Leo Burnett Burlington Industries Doyle DaneBernbach

.! vLancaster, WLAC-TV Nashville. isis-Tv Winston-Salem. wics Spring- eld,KVTV SiouxCity. WFAM-TV AlliVk 1 .afayette. KXLV-TV Spokane, WATE- . vKnoxville. K TA I. -TVShreveport. RAL-TV Raleigh. and KEA'S-TV Cape ;irardeau.BeforetheSeptember alesstreak. WBC had added five ther stations to the Douglas lineup: 'EAR -TV Pensacola. WHBF-TV Rock ROBERT CARLISLE PRODUCTIONS, Hollywood PABLO FERRO, FILMS, New York ;land. KFDM-TV Beaumont, KFRE-TV resno and WREX-TV Rockford. Foritssyndicatedlivefeedof Atlantic Richfield Hixson & Jorgensen :hesehrough Pond's Wi:liam Esty ;ew Year's Eve with Guy Lombardo. ,BC Films chalked up deals with , r/falbh 1 stations in three weeks. Jack V. . ofl rbib.executivevice president of BC Films. anticipates a lineup of -IIfililII . 'I1CHFIEL .om 80 to 100 stations. This is the kr-,...... cond year the celebration at New . . ork's Roosevelt Grillis to be fed attostations. This year's takers SANDLER FILM COMMERCIALS, INC., Hollywood t far: WNAC-TV Boston. W MAL-TV FILMEX, INC., New York /ashington. W.I BK-TV Detroit. wTY.1-

, r Miami. W II IO-TV Dayton. KABC-TV os Angeles. Kco-Ty San Francisco.

RAP -Tv Dallas /Ft. Worth. WQAD-TV Archway Cookies Marineau Adve;tising Chevrolet Campbell -Ewald oline, WISH -Ty Indianapolis. WKI1W- ,'Buffalo. WTVN-TV Columbus. wot- ".\ I ; Des Moines 'Ames. KCRG-TV Cedar -- 1!.1," \- apids, WANE -TV Ft. Wayne, KUTV OS ,.. tit Lake City. W II EC -TV Rochester. Ow .... cco-Tv Minneapolis. WREX-TV Rock- ;rd. WTALI -TV Milwaukee.WWNY-TV 41110- -atertoys n. WKZO-TV Kalamazoo/ ei-:------_,11 rand Rapids. WKOW-TV Madison, IRL-TV Peoria. WMTW-TV Portland. PANTOMIME PICTURES. Hollywood FILMFAIR,NEW YORK IBW-TV Topeka. W LOS -TV Asheville. ROC -TV Salisbury, WAND -TV Decatur, DAU-TV Scranton and W ABC-TV New Barney's Mogul Baker Byrne & Weiss ork. Coca Cola Co. McCann Erickson Screen Gems lined ..."*... up 100 sta. lik, ons to carry the NFL Films' Game la, the Week, half-hour color show. fir-` A 6o available are seven half-hour .

FL games each week, andseveral -0_ 44%.ak,Ibleisor ' 1 ations (among them WIIIS-TV Bos- , - . %.1...... - n, wrAn-Tv Norfolk andWFMY-TV reensborolare running all seven. A A ' - amberofnationalandregional PELICAN FILMS, INC.. New York 1;EITZ & HERNDON, INC., Dallas Ivertisersarebackincrr-the show:

I._?feeision Age, October 24, 1966 ,J The Homelite Chainsaw Division of Textran bought half -sponsorship in Madness, Mod-ness Behind the Camera ,14 markets: in multiple -market buy- lip,I,1- she produces commercials. By nights she dashes around Ne are American Motors, Thom McAn. York shooting documentaries and news footage for BBC -TV and ITV,i Burger Beer, Storz Beer and Pearl Weekends she shoots documentary film day and night. She's Midge Beer. McKenzie, a Londoner born who not only looks like a Mod, she looks The entire season's package of 105 like a model. Miss McKenzie recently hooked up with Colodzin Produc- half-hours will be available for rerun tions as a producer specializing in switched -on styles of commercials bookings starting in January. (as witness two Polaroid Swinger films she made for Doyle Dane Bern- NationalTelefilmAssociates bach for the European market). She came to the U.S. two years ago racked up 16 markets for The New and went to work at Elliot -Unger -Elliot as production assistant. David Susskind Show: New York. Los Miss McKenzie started out in films in 1958 with Shaw Films in Lon Angeles, Washin.lon, Miami. Kansas don, as a production assistant, working on a host of commercials an City, SanFrancisco.Detroit.Salt documentaries. LakeCity,Seattle -Tacoma.Pitts- In New York the young filmaker has documented The Responsiv burgh, Philadelphia, Boston, Sacra- Eye, the show of optical art at the Modern Museum, in a one -hour mento, Kalamazoo, Grand Rapids film that ran on BBC -TV. One day last month she wandered through and Redding -Chico. Central Park with a camera crew from dawn to dusk, filming a marathon musical "Happening" that was part of Thomas Hoving's master plan to Seven Arts' Tv sold a Dylan scare away the muggers. The film ran in BBC's Music International Thomas half-hourbiography to special. The following week, she spent one evening filming an exhibit WDCA-TV Washington. WDA F -TV Kan- of neon sculpture at the Pepsi -Cola building, the next driving (and sasCity,xcw-TvPortland, K 13TV filming) pop annalist Tom Wolfe through the neon glare of New Jerseyi Denver, and KOLO-TV Reno. to find out whether the journalist thought neon, and other artifact of . RKO General Productions sold technology, was art. (He did. on condition it had been admitted into Firing Line with William F. Buckles a museum or gallery). Jr. to WM' Athens and WANE -TV Ft. One Saturday at noon, the mini -skirted Miss McKenzie stood with Wayne;HollywoodBackstageto two -mini -skirted mod models on a Fifth Avenue Corner and photo- w II EC -TVRochester,and Fashion: graphed reactions of passersby. (Men loved 'em. Matrons didn't.) The Italian Style to CK LW -TV Windsor. clip ran on a BBC newsprogram. The next week. she started filming The Madison Square Garden - a Bell Telephone -sponsored exposition of technology inart. and %ice RK0 General Sports Presentations versa. Her chronicling of the with -it world stimulates her commercials color telecast. live. of the upcoming work, and vice versa. Archer -Griffithmiddleweight return bout, will take place November 10. The fight,originally scheduled for gram material toIsrael was made Ifthe Knesset approves theplan. October 21, had to be postponed by Fremantle of Canada, Ltd., with Israel will have a tv service by 1968. when Joey Archer came down with McGraw-Hill Educational Films going with two hours a day inHebres a virus infection. to the Instructional Tv Trust of Tel - and half an hour inarabic.Pro- Aviv. Fremantle is discussing pros- grams will be confined to news and AROUND THE WORLD pects for Romper Room with the public affairs. Chemstrand.Ltd.of Australia Israelis and with Dr. Fred Rains - The plans are being mapped out bought Color Me Barbra, the second bury, former head of the Canadian by the Israel Broadcasting Authority, Streisandspecialand thefirstin Broadcasting Corp.'s children's de- which has secured the services of color, for telecast on Australia's Na- partment, who is on loan to Israel CBS for consultation on establishing tional Tv Network. The show was to help set up the tv service. the physical plant. sponsored in the U.S. and Canada by Meanwhile. Romper Room went ABC Films of Canada moved Chemstrand. on the air in Spain, the 15th foreign to a new address. 45 Charles Street Harold Klein Film Associates countrytotakethekindergarten East, in Toronto. sold Golf with Sam Snead, a half- show. Localliveproductions take W. Robert Rich,executivevice hour color series, to Australia and place daily on some 150 stations on president and general manager of the Philippines, and Top Star Bowl- fivecontinents.InSpain Romper Seven Arts Tv, along with Roger ing to Hong Kong. Golf runs to 13 Room is on the TV Espanola net- Carlin, director of European and Far episodes, and was filmed at the Fire- work daily at 4:30 p.m. Elsewhere Eastern sales. and Thomas F. Madi- stone Country Club in Akron., with on the Iberian peninsula, Romper gan, director of internationalpro- Sam Snead and sportscaster Jerry Room is done in Gibraltar and Por- gram development for the company. Healy. Top Star Bowling, a series tugal. willattendtheInternationalFilm of 52 hours, pits famous howlers in Meanwhile, back inIsrael, plans Trade FairinPrague. November head -to -head contests. were laid to start a national tv serv- 2-13. The first reported sale of tv pro - ice. not just one aimed at children. Don Getz, vice president. interne -

36 Television Age, October 24, 1 1* Tonal,for Official Films, returned rom a fortnight in Europe,where Advertising Directory of leconferred with producers on new ticquisitions and co -production deals. SELLING COMMERCIALS )NTO THE ROAD Into syndication wentThe Fall of lerlin,a60 -minutedocumentary

oroduced by Four Star International CBS Television Network El Al Airlines Ooyle Dane Bernbach .nd Tele-Hachette. The documentary,

;roduced and directed by Frederic A-. . Iossif, authorof To Die in Madrid,

tasalready been telecast in Germany. ..z. lelgium. France, Austria. Venezuela.

reland. Holland. Italy, and Canada. . 4...

In kickoff the chronicle went to , A ipemarkets: WOK -TV New York. MI ~ a SSIBLE -.. cop Los Angeles, KSTV Minneapolis. wren. FLA-TV Tampa, WCAN-TV Portland. DOLPHIN PRODUCTIONS, INC., New York VIDEOTAPE CENTER, New York vu) -TV Chicago, WDAF-TV Kansas ity. KTVU San Francisco and KRTV )(iver. Dristan Wm. Esty Co. C. F. Goodrich Griswold Eshleman Co. VOLPER ENSHRINED A retrospective of 20 documenta- ties made fortvby(David L.1 it.. Volper Productions, now a Metro- ledia subsidiary, will open at Hunt- igton Hartford's Gallery of Modern rt in New York, on November 15. Q:77- he Wolper festival screenings will

through December 4th. TV GRAPHICS, INC., New York LIBRA PRODUCTIONS, INC., New York IISTRIBUTION WTH A WHAM Wham -0 Manufacturing Co., toy id sporting goods maker in San Eastman Kodak-Instamatic Camera J.W.T. abriel,California, hassetup a John Hencock Life Insurance McC-E lbsidiary to produce and distribute f..'

series. specials and features. The i,; ffshoot. called Mission Productions. illmarketanestablishedseries - - WedVia Vida,26 half-hoursin dor on ports of call in the Orient; -;..s.;,'',..-.1-,. ... . lidin 37 markets. 7 -t I ': . 41..1 l' Other properties to be syndicated v the new firm:Bat Fink, 100 five - GERALD SCHNITZER PRODUCTIONS, Hollywood PCL PRODUCTIONS, INC., New York Mutecartoons;Football Goes ishing,a 60 -minute color special, n1tlo documentaries-Whatever appened to Miss Oklahoma?and Eckrich Jewel Companies, Inc. Earle Ludgin wen Days. Coming in as president of Mission roductionsisJames W. Packer, rmer president of Pola Produc- ons. Earlier. Mr.Packerswaswith .., e John W.Shaw advertising agency ...: ,. I . P ,T .,.-.L. V . ' vice president in charge of radio 4 61 CI .0", ' di.... . ndtv. and before that was Eastern .. - - .51°T. ' ..':..-- :vision managerofZiv-United THE FILM-MAKERS, INC., Chicago rtists.Hestartedhisbroadcast WGN CONTINENTAL PRODUCTIONS, Chicago weer at WHEN -TV Syracuse.

*vision Age, October 24, 1966 37 FEATURING THE FEATURES oftheAbovegroundCinemais "they bring in new talent. For Independent Tv Corp. racked RichardLewine,former CBS -TV vertisers,specialscanbring up 15 more sales on its The Deluxe program executive who now runs his fringe benefits far transcending th 20 package, for a tally of 50 stations own production outfit, Canto Pro- CPM. To make a splash in 1%.alb lined up in the bundle's first month ductions. Mr. Levine recently coin- not to fall into the rut of serir, in syndication. The 15: WABC-TV New pletedamusical extravaganza for advertiserhas two choices-Tithe York, WDSU-TV New Orleans, WTMJ- ABC -TV's Stage'67, On the Flip buy a sure thing, like Kwai, or gam TV Milwaukee, KHOU-TV Houston, Side, and is getting ready to shoot ble on aspecial. The sure thing WFLA-TV Tampa -St Petersburg, WISH - another in New York. called Rodgers impedetheprogressof t% : tin TV Indianapolis, wIRL-TI, Peoria, and Hart Today. gambles can enableitto realizeit KAUZ-TV WichitaFalls, WBAY-TV On the Flip Side, the story of how potential." Green Bay, WALA-TV Mobile -Pensa- a big -beat hopper is rescued from cola, WCSII-TV Portland, KONO-TV San premature obscurity by divine inter- AT COMMERCIALS MAKERS PETER VON SCHMIDT joined Film Antonio, WNEP-TV Scranton, WANE- vention in the form of a heavenly TV Ft. Wayne, and WSPA-TV Green- choir (rock 'n' roll, naturally 1called Fair New York as a producer-direc ville -Asheville -Spartanburg. the Celestials. was filmed in a couple tor. He had been at Norman. Craig Embassy Pictures Tv tallied of days of mad rushingallover Kummel as director of h production seven more sales of Ambassador One town, from the Pan Am Heliport to and before that headed his own pro. Top Time features, to WGR-TV Buf- an excavation site. ductionfirm, workingasdirectorl, falo, KELP -TV ElPaso,KAKE-TV Dashing around town in the wake and as cinematographer. Wichita. KVOA-TV Tucson. WREX-TV of the Celestials was Lew Schwartz. JORDAN CALDWELL, executive proy Rockford, KALB-TV Alexandria, and producer/director of Del Sol Pro- ducer for Elektra Films, was named WWAY-TV Wilmington. ductions, working as cameraman on vice president of the compan% He Ronald LeePlatt,presidentof the Lewine production, and catching joined the studio in 1958 as a pro. RLP Pictures, sold The Leather the go-go action with a handheld ductionmanager,androsefrom Boys, a current film with Rita Tush- Arriflex.Mr. Lewine saidthatit ingham, to the NBC Owned televi- was a pleasure to shoot unencum- sion stations for delayed telecast, in bered by red tape, a sentiment ex- October 1967. pressed earlier this year by Marc \lerson, who shot The Love Song of THE JOINT IS JUMPIN' Barney Kempinski on 40 locations "Fun City" may be said with a around the cityinless than two sneer by New York cynics incapable weeks' time. The Flip exterior shots of appreciating the Corinthian spirit will only account for some five min- of a Hoving or a Lindsay, but it's utes in the completed film. yet about an apt title as far as a number of a dozen locations were used: an in- tv producers are concerned. This fall dication of the narrative pace. they're taking Manhattan. the Bronx Mr. Lewine mentioned that a tv and Staten Island, too. as part of a special takes just as long a time to there to producer and then executive hopped -up filmmakingactivitynot mount as a Broadway production. producer.BeforejoiningElektra. seeninManhattansince Famous minute for minute, and costs as much Mr. Caldwell worked in the artde Players went west. per minute. "The renascence of spe- partments of Cineffects and Academy The latestrecruittotheranks cials is a great thing for tv," he said. Pictures. and the animation depart. ment of 20th Century -Fox. BARBARA STEWARD joined Filmed. Inc., as director of communicational handling publicity and advertising. FOR PRODUCTION OF She had been with CunninghamI TV COMMERCIALS INDUSTRIALS Walshasaccountexecutiveand IF; agency publicist since 1963. DOCUMENTARIES In Dallas, LARS M. GIERTZ joined R.S.V.P Bill Stokes Associates as producer - director.He hadbeenproducer - Russ Ford-President-Director directorwith Tracy -Locke ,loos Sy Shaffer-Sec.-Treas.-Creative Director 1963, and before that was chief di- Marc Anderson-Production Manager rector for WFAA-TV Dallas for eight Milt Siegel-Supervising Editor years. *F.F.A., INC. 49 WEST 45th STREET RICHARD SHORE joined COMGRO NEW YORK, N.Y. 10036 212-586-0667 (new name for The Communications Group) as director of photography.

38 illTelevision Age, October 24, I I 4r. Shore has made films on Robert 'rost. Pablo Casals, William Carlos Advertising Directory of 141liams, and on the Pop Art phe- omenon. Currently he istravelling or COMGRO onlocationassign- SELLING COMMERCIALS ients in Europe. Incommentingon thename hange, executive vice president Lou

Lea & Perrin; Rumrill Hoyt. Inc Motorola Leo Burnett Co.. Inc. lucciolo said "the film industry has ji.-...=-. een swamped to the point of con - VP 1- union with three -initial outfits. Our uitials. `TCGAC' (The Communica- tions Group-A Corporation) would ,nly add to the confusion. So w e ( i hose COMGRO. We are in the com- t.... Ilunicationsbusiness, and we are -,...... rowing. so COMGRO makes sense." Aft, --',.=- IYALEMOINE ASSOCIATES, INC., New York THE FILM MAKERS, INC., Chicago OOMING IN ON PEOPLE J \CK L. PRICE joined RKO Gen - al Productionsasdirectorof Lone Star Gas Company BBDO ,,,tts. He had been with WNEW-TV Newport Cigarettes Lennen & Newell, In:. York. NBC-TV spot sales, and 4%1 .:. ow ports Network. Inc. ., . ' GEORGE YOUNG joined Desilu Sales Canada) Ltd. as managing director. lehad beenarepresentativeof BC -TV in Canada. ELF: \AM. CALM ET joined ABC urns as international sales service ) lit io,r1/4 ianager. She had been with 20th FIDELITY FILM PRODUCTIONS. Dallas VIDEOTAPE CENTER. New York entury-Fox Tv in New York as ipervisor of foreign sales, and for ye years before that was with Inde-

Max Factor Carson/Roberts -ndent Tv Corp. as executive assist- Piggly Wiggly Stores it to the vice president in charge of ternational affairs.

ONTEST IN CORK

I. or the second year ina row, ...... :J,ti, 1'1 took one of the two highest 1..'Ai izesinthe Cork Film Festival's commercialscompetition.The timed'Or award goes to "thepro- Y. LEE LACY/ASSOCIATES LTD., Hollywood BANDELIER FILMS.Attioquelue

iction company attaining the high- t average marking." One of VPI's itries,athree -minute commercial lade by Campbell -Ewald for Chev- Horton Chips Crook Advertising F. & M. BrewingCompany BBDO 'let and called Lazy Afternoon,took .--. to firstprizes, for most effective -1..'. . ,,,,4 : ,,.-., 'A leof sound track and for best color. d:C//42e when you're series of three IBM commercials ,' having rOgilvy & Matherwon VPI a Ni.,. W, more than -- Inner -up diploma in the series cate- /,:'-e, one ny. The studio also took two di- r\i.f..dp,s,' Ate -i1.,alb' Joe omas in the 60 -second live -action 0 % tegory, one for Mobil t Doyle Dane JAMIESON FILM COMPANY, Dallas PAUL KIM & LEW GIFFORD. New York ernbach) Ten -Storey Building,the her forWestinghouse (McCann-

elevision Age, October 24,1966 Erickson), called Dagwood. Lion1with McCann-Erickson, O'K Advertising Directory of Lazy Afternoon was directed by nedy-Brindley also took diplomas fc Alex dePaola and shot by David a Shannon Airport spot for Carlin 0 SELLING Quaid, both of VPI, and producedLager; and for a Tide filmcalle COMMERCIALS by John Pike of Campbell -Ewald. Clothes Line. The three -minute spot had a musical For another President cigaretteaI)

score composed by John LaTouche calledNew Smokers,O'Kenned) I and Jerome Moross. with lyrics sungBrindley carried away the first priz Jos Schlitz Brevrvin',, Cu Leo Burnett Co. by Morgana King. The music was-in the Republic of Ireland -Li-see directed by Torry Zito; the film wasand category. edited by Harvey Schlags. RichardArthurAssociatespro ducedthefilmsforO'Kennedy Bosco Takes Two.The other topBrindley, with the exception of du prize of the Cork festival, the Grand Carling commercial which was mad) Prix for "the best tv commercial."by Film City Productions, Ltd. went to N. Lee Lacy & Associates Inthe "international" -15-seconet Ltd. for Bosco Little Girl (Dancer- contest,the winner was aSunsill Fitzgerald -Sample). The minute was SUTRA CHICAGO, INC. Shampoo spot filmed by Ocelot Pro produced by Buck Penningtonof ductionsforthe London officeof D -F -S. and directed by Mr. Lacy.J. Walter Thompson. JWT Londor The Bosco spot also took first prizealso took diplomas for a Grundig TK Thom McAn Doyle Dane Bernbach in the live -action 60 -second field. 120 film made by Keith Ewart and The Lacy studio won four diplo-for a John White Shoes spotpro- mas. for Sunkist's Man on a Bus spot duced InMr. Ewart. .. t Foote, Cone & Belding I: One -a -Day Vitamins' Seashore (Wade Advertis-From Londonto Japan.In the 30 - ing): Laura Scudder Corn Chips'second -international- category. first Super market(DoyleDaneBern- prize went to Ogilvy & Mather. Lon- i bach), and Adolph's Instant Meatdon, for Life or Death, a Swoop ad Tenderizer (Carson/Roberts). filmed by Associated British Pathe. A Honors also went to three other This studio received recognition also TV GR1FHICS. INC New York American entrants; to MPO Video- for a 15 -second spot made for Janus tronics, a first prize in animation forLimited,Dublin,advertising Zip \Ientholatum Rope (J. Walter Firelighters. The firstprize in the Thompson) ;to Timothy Galfas, a 15 -secondfieldwent to Young & Westinghouse McCann Erickson diploma for three films made for theRubicam Ltd., London, for Apple, Irish Tourist Board and its agency,advertising Sterafix. The film was De Garmo; and to Gerald Schnitzerproduced by Larkins Studios. Productions. a diploma for a two - The London office of Foote. Cone minute Eastman Kodak (J. Walter& Belding took a diploma for Clairol - UM Thompson)filmcalledThe WayNice 'n' Easy. Sand Dunes, filmed You Look Tonight. by Carolinefilm, was produced for 01-10' FC&B by Ian Fawne-Meade. A group Natives Win, Too.With most of of commercials from Japan took first ELEKTRA FILM PRODUCTIONS, INC.. New Voir the top prizes going to the Ameri-prize in the series category. These cans, the British and Irish entrantswere three films, a minute's length wereleftnotwithout honor. Ad - each,made bytheJapanColor makers in the host country vied for Movie Co..Inc.for Snow Brand Yardley of London Johnstone. Inc a prize offered by UK's Television Mineral Milk. Mail for"the besttv commercial producedspecificallyforshowing NEW NAME IN MUSIC .._ on Telefis Eireann." There was also Dinney Dinofer and Robert Curtis. acategoryof competitionlimited musicians who have worked with ... . to films made for showing in The such as Les Brown. Your Hit Parade. Republic of Ireland. A half -minute The Jimmy Dean Show, etc., formed vi cigarette spot took both top prizes; Dinofer-Curtis Productions to turn out commercials fortv and radio. it was a film for President cigarettes. WYLDE FILMS. INC.. New York shot by Frank Kingston and directedTheir first assignment was for musi- by Richard Arthur for the O'Ken-cal themes in some sample commer- nedy-Brindley agency.Inconjunc- cials for Ted Bates & Co.

.10 Television Age, October 24, 1966 mmimmEMINIA I Nall Street Report

:olumbia and Screen Gems.Dissi- Schneider, has interpreted the tender I'llreintheranksofColumbia offer as evidence of the basic values .ictures shareholders has erupted in inColumbiaPictures,particularly ecent weeks, makingitthe fourth so since the Swiss interests contend dm company this year to be faced the stock purchaseisintended for 'ith a challenge to its management. investment only. Just what the poten- 'aramount. United Artists and tial of Columbia's common is com- 1 -G -N1 officials have had stockhold- pared with its market price (in the ers question their moves in the course low $30's) is subject to a wide range f the year. each in a different fash- of speculation. Mr. Clairmont, whose m. In the case of Columbia Pic - keen nose for values has been proved tiresthechallengeiseven more time and time again, has been criti- cal of the company's compensation ogey-men of finance, Swiss bankers. and stock option plans for executives, ecentlyabid was made by the oftheearnings' performance and anque de Paris fromits Geneva the failure to break out the earnings ranch for 350.000 shares of Colum- of Screen Gems. The criticismof ia common at a price of S33. executive compensationis standard But the tender offer is only part for stockholders of film companies. I the attack on Columbia's manage- The earnings of Columbia is an- ent. A chief antagonist is Maurice other matter. Its net income had de- 1. Clairmont.a Romanian textile clined to $675.000 or 28 cents per to shareforthenine months ended Screen Gems has enjoyed almost toearly'40's and has carved a last March 26. But shortly after the unbroken growth since it was launch- fichefor himselfinthefinancial tender offer was announced the com- ed, andis now deeply entrenched .)mmunitv as a connoisseur ofmis- pany released fourth-quarter results in almost every phase of the tv busi- t anaged companies. Mr. Clairmont, which put the total profit ahead of ness. Recently SG president Jerome hose previous forays have hitRice- the previousyear.Inthe quarter Hyams reviewed the company's pro- :ix,.Inc., of St. Louis. the Russel ended June 25 earnings per share gress for the financial analysts and 'anufacturingCo.,Atlas Plywood jumped to 83 cents compared with pointed outthatinthelastfour id Lee National Corp.. is demanding 10 cents a year earlier. The result years the company's profit growth ;at Columbia give stockholders a put the full 1966 fiscal year profit has been closed to 100 per cent.It nancial breakdown of its operating to $2 million, or $1.11 per share is producing shows for network and i1isultsseparatefrom those ofits compared with 97 cents per share the local programming;it produces tv tbsidiary. Screen Gems. Columbia preceding year. The turnaround was commercials on a large scale; it owns vns 88 per cent of Screen Gems, a attributedtothe success of three and operates its own tv station;it producer and distributor and the films,Born Free, The Silencersand has jumped into recorded music and iit that has been throwing offmost Trouble WithAngels.The other big is now planning to push into the the profits reported by theparent factor was the contribution made by field of education. ;mpany in recent periods. Screen Gems which reported its profit Mr. Clairmont hasgone to court forthe year ended June 25 had The basic strength continues to be in the development of network shows. gain his goal and his action could climbed to $5.2 million, or $1.30 per In the current season it has Bewitch- . significant for all industry since share, up from $1.18 per share the ed,I Dream of Jeannie, The Mon- happens to toucha point which preceeding year. e Securities and Exchange Commis- kees, Hawk, Iron Horse, Occasional TV Arm is Vital. Dn is also beginnning to question. While there's no WifeandLove On a Rooftop,show- hisisthe wisdom of permitting doubt that Columbia's position in the ing on two networks. That represents film industry has given it appeal now rporate conglomerates to file a totalof four hours of prime tv tnual statements which really give that the importance of feature films time. The odds are good that one or tothe e investor no clue as to how healthy tvmarket has been driven two of the shows will remain popular home-dramatically sick a corporation witha variety bytheprice for over a year, at which point it interests may be. paid for Columbia's Bridge on the becomes a highly desirable commod- RiverKwai-the fact is that Screen ity for syndication. Screen Gems al- riticisms Raised. The Columbia Gems represents the vital factor for ready has one of the strongest inven- magement, headed by Abraham Columbia shareholders. tory positions on shows suitable for

I4evision Age. October24, /966 41 syndication.ranging fromDennis Orleans. Screen Gems has contin The Menace toThe Donna Reed toexpanditsoperationsoversd Show, Hazel, Yogi Bear and several not onlyasa distributorof U, others. In some instanceseven a few shows but also as a producer and dl shows that were not able togain tributor of programs made abroad

sponsorship for a full yearon net- Ifand whenabreakdown I works, Gidget and The Wackiest Ship Screen Gems' contributionstoti in the Army, were stillconsidered Columbia Pictures profitsis mad attractive enough to go into syndica- itis not clear what difference wool tion. be made in the evaluation of the t* stocks. Butitis clear that the con Strong Feature Position. Screen bitted interests of Mr. Clairmont an Gems ha, tiro (tack at all Columbia E. E. Greiner Jr. was named general the Swiss investors has reawakene Wall Street's appreciation of movie feature films and thus is in anen- manager ofWNICTMemphis and its viable positionata time that the radio sister stations. Since March '64, and tv. price for full-length films has climb- he served as assistant general man- ed to new highs. Bridge on the River ager, and previously was manager Kwai brought $2 millionfor two ofKNIBC-TVKansas City. Newsfront(Continued Iron: page2 'showings. The price and the fact that ingitssixth(first since 1964) 01 the picture was watched by almost In the past year Screen Gems pro- "The Unfinished American Revolu halfofthenation'stvaudience duced over 3,100 tv commercials for tion." The four -day conference. (Oct brought the Columbia -Screen Gems 295 advertisers, 27 of them among 24-26)at the Annenberg School o combine into fresh perspective as to the top advertisers. Meanwhile SG Comunications of the Universitya the riches still to be tapped by both has picked up three tv stations, in Pennsylvania in Philadelphia is beim sides of the partnership. Salt Lake City, San Juan and New attended by 300 broadcasters. educa tors. and government officials. Thi purpose of the conference is to ex amine the present and future prob lems of urban America. Unlike pre- WHEN IS THE vious Westinghouse conferences. the speakers and panelists at this one are RIGHT TIME TO INVEST? primarily expertsinurban affairs. Bock inFebruary and March when the market was near itshigh, andnotbroadcastersaddressing ourstudies, including our chart "Measuring Market Support," gave a broadcasters. warning of coming market reaction. One of the most popular sessions We decided to postpone our 1966 buying recommendations and this undoubtedlywillbea"glamour proved prudent for we expect exceptional opportunities to be available to subscribers when our research indicates a buying point is at hand. panel" opened on an up -beat note with a "happening" staged by a nun. SPECIFIC-SUPERVISED ADVICE SisterMaryCorita.I.H.M.,Pro- As a subscriber, each week you will receive our bulletin advising you fessor of Art. Immaculate Heart Col- precisely when and what tobuy.Everyissuewillbe supervised with lege, Los Angeles. Itis intended to "follow through" advising how long to hold and when to sell. involve each of the 300 broadcasters PERSONAL COUNSEL attending the conference. In addition ON PRESENT HOLDINGS to Sister Corita, the panel, entitled Include with your subscription alist of your holdings 112 at a time I What's Happening,willconsistof for prompt counsel-which to hold-to replace.This valuable consulta- Tom Wolfe. noted pop journalist: tionis yours throughout your enrollment without added cost. CarlRowan.syndicatedcolumnist and Group W commentator: Richard THE INVESTMENT AND BUSINESS FORECAST Of The Magazine of Wall Street Salzmann. director of public services. As a special BONUS -it 120 Wall St.,N.Y., N.Y. 10005 Research Institute of America: Paul yousubscribeatthisim- I enclose Ylvisaker, director of public affairs, portantjuncture in the 5125forayear's subscription-plus one month bonus Ford Foundation. and actor -author market, youwillreceive a $75for6 months' service plus 2 -weekbonus. Heywood Hale Broun. full month of extra service Name with an annual enrollment, Packed into the four days will be or two weeks added service Addreis discussions, luncheons, dinners. witha semi-annual enroll- City State Zip speeches,museumtours,original ment. Your subscription shall not be assigned at any time without dramaticpresentations.andfilms, your consent. Submit up to 12 listed securities for our initial analytical and all dealing with various aspects of advisory report. urban America.

12 Television Age, October 24, I OCTOBER 24, 1966

TELEVISION AGE REPORT

a review of current activity in national spot tv

onfucius may not say, "Adver- are consistent the year. oftenbecause campaigns thatare tiser who steal March on corn- (Over 82 per cent of spot products planned for January just don't get ) etitors get there by starting in Jan- arelowcostitemsaccordingto started until February or March. ary,"butsosaysHarrington, TvB.) People eat, wash and brush What HRP hopes the presentation ighter S, Parsons,Inc. The rep their teeth12 months a year,al- will accomplish is a leveling -off of nn, in an effort to counter the tra- though they may only buy a tv or advertising business throughout the itional plunge in January advertis- washing machine during thepre - year, with advertisers shifting dol- ig business, is giving a new pres- Christmas season. Yet, 60 per cent lars from the Christmas rush season nation to agencies and advertisers more dollars were spent by national to the slower post -Christmas period. towing that the first month of the advertisers in October 1965 than in The flowof dollarsintospottv ear is both economical and accessi- January 1965. would then be consistent with sales le. Some of the month's unrealized Howdidthetraditiongrow? for the advertised products through- :tributes, according to the rep, are: Habit, for one thing, says HRP. And out the year. loresetsinuse than any other ,Lonth of the year except February March; a concommitant low cost- Among current and upcoming spot n. -thousand;more averagedaily campaigns from agencies and adver- ours of viewing per home than any tisers across the country are the fol- hermonthexceptFebruary;a lowing: etter choice of availabilities than at .ther times during theyear. American Home Products Corp. In spiteof the month's healthy (Ted Bates & Co., Inc.. N.Y.) ighlights, though,Januarytradi- A three-month campaign forTRENDAR pain reliever will get underway during onally receives less business than November in selected markets. The buN ay other month during the year- was made out of the American Home pool. all media. And this, accordingto RP, is highly paradoxical.Unlike The Borden Co. to sales pattern for high cost goods, Media buyer June Spirer works on (Needham. Harper, & Steers.Ire.. urchases of drug andgrocery store Campbell Soups, among other ac- N.Y.) ems that are advertised in spot tv A new product from this company, counts, at BBDO, Inc., New York. ALA CARTE, will be tested in a few

ekvision Age, October 24, 1966 43 spot markets from October 31 to December 18. Minutes will be used in the campaign for the frozen dried gourmet No Pennant, But a Big Win dinner. Doug Spellman buys. The Borden Co. After seeing how the Los Angeles Dodgers rolled over before the ( Richard K. Manoll, Inc.. N.Y.) Orioles in the World Series, the San Francisco Giants might consider October 31 is the break date for activity themselves lucky to have been eliminated from the pennant race on on OUT OF THIS WORLD pie mix, a new product. Testing will continue the last day of the season. At any rate the Giants are aware they for a six -week period in Sacramento. performed asolidpublic service during thoselasthectic days by Daytime minutes will be run. Borden's also recently came out with PARFAIT stayinginthe struggle until the end. They're credited with a big FLUFF. The product began testing on win in helping stave off racial outbreaks in San Francisco at the end October 17 in Syracuse. The campaign of daytime 60's will continue until of September. November 30. Bobbie Cohen is the buyer. Tempers and tensions in the Bay City reportedly were at the boiling The Borden Co. point when San Francisco Mayor John Shelley thought a telecast of (Young & Rubicam, Inc., A. the night game between the Giants and the Atlanta Braves would help Activity on BORDEN'S BIG 10 keep potential trouble off the streets. The game hadn't been scheduled BISCUITS began on October 3 in 18 for tv-the Giants traditionally only air contests with the rival Dodgers markets. The 10 -week campaign is using day minutes. Frank Becker is the contact. and a handful of road games. Quick phone calls to the club owners got permission from them, and a call to )(nu's Frank King. general Bristol-Myers Co. manager and vice president, put things into motion. (Doyle Dane Bernbach, Inc., N.Y.) Two Bristol-Myers products put new Mr. King called Frank Gaither, vice president of Cox Broadcasting schedules into spot markets on October Corp., in Atlanta. Through one of those lucky coincidences.KTVUis 17. CLAIROL GREAT DAY is running a four -week campaign of early and owned by Cox, asiswsn-Tv inAtlanta, which covers the BraN, late fringe minutes in 20 markets, and games. Within two hours arrangements had been made forcre%, BORN BLONDE is in 20 markets with prime ID's and fringe minutes. Jim facilities and lines to feed the game to San Francisco. Mellettisthe contact. There were five hours remaining until game time. The fans were following the pennant chase, but how tolet them know they could Bristol-Myers Co. see the game in the comfort of their living rooms? Mayor Shelley (Grey Advertising Agency, Inc., notified the press. KTVU contacted Willie Mays in his hotel room in N.Y.) Au 11 -week push for DIAMOND BRITE Atlanta; he taped a phone announcement about the upcoming telecast. was launched last week. A combination Ten radio stations played the tape throughout the afternoon. The of 30's, 15's and ID's, mostly in fringe time periods, are running in St. Louis evening papers came out with news of the telecast on their front pages. and Columbus. Irene Levy buys, Evidently the word was passed justin time. Shooting broke out with Fred Stauch assisting. inthe troubled Hunter's Point area atfiveintheafternoon, but Bovril (Canada) Limited shortly after the telecast began at 6 p.m. San Francisco time, the (Krate/Weinberger, Inc., N.Y.) situation eased. An ARB coincidental gave KTVU a 33 share for the A 13 -week campaign for BOVRIL FOOD market, but a second survey conducted intheriotareas the next PRODUCTS will be launched in January. San Francisco and New York day showed the game had a 42 share there. will carry the fringe 60s. Arnold Levine For the game, the Giants waived any rights fees, the station waived isthe buyer. airtime charges and the announcers waived talentfees with AF1RA Carling Brewing Co. permission. Regular ballcast sponsors Allstate, Gallo. Philip Morris and (Aitkin-Kynett Co., Inc., Standard Oil of California agreedtopayforthestation'sout-of- Philadelphia) pocket costs. Fourth-quarter activity on CARLING The score? Giants 5. Braves 2. BEER will be in 12 markets, ranging from Pennsylvania to Virginia. The campaign will use 60's and 20's. Kay Baltrukonis is the contact. Florida Citrus Commission General Foods Corp. (Lennen & Newell, Inc., N.Y.) (I. Walter Thompson Co., N.).1 Cluett, Peabody & Co., Inc. Activity for this firm's FRESH October 31is the pushoff date on (Young & Rubicam, Inc.. N.Y.) ORANGES and FRESH GRAPEFRUITS activity for BAKER'S COCONUT. The The second spot flightfor ARROW will startin November in about 20 eight -week campaign of piggybacks SHIRTS Ithe first was during Father's markets. The campaign will consist of will be launched in 100 markets. Don Day) will be launched in top markets fringe 60's. After a hiatus at the end Porteousisthe buyer. during November. The pre -Christmas of the year, advertising for the fruit push willlastfor five weeks. will start again for ten to twelve weeks Lorraine Ruggiero isthe buyer. beginning January 1. Bob Kelly General Foods Corp. isthe buyer. (Young & Rubicam, Inc., N.Y.) tIbert Ehler's, Inc. BIRDS EYE FRUITS CONTINENTAL t1 (Pena Advertising, Inc., N. 1'2) General Foods Corp. were placed in national distribution Activity on EHLER'S COFFEE began (Benton & Bowles, Inc., N.Y.) this month. A spot campaign in 50 in the New York metropolitan area on A three-week campaign for JELL-O selected markets using fringe 60's begs* October 17. The four -week campaign PIE FILLING and GRAPENUTS breaks a;that time to support the products. will use ID's; and additional four at issue date. Some 25 markets will Four of the fruit products were weeks of ID's will be launched in the carry the fringe piggybacks. Mike introducedlastyear, and CHERRIES market at the end of January. Holcombe buys. with Bruce Fauser SUPREME was added this month, Lorraine Schuze is the contact. assisting. Barbara Barnes buys.

44 Television Age, October 24, I One Buyer's Opinion... EXPLORING THE 'CREATIVE' MYTH 44.1, cc

In spot tv circles, much is said about "creative buying." Some buyers .1 004- will divert large expenditures from normal channels to unusual vehicles ovv in the name of "creative buying." How much of this is really creative? 0 0 0 And how much of this is merely poor execution? This column will ex- r, . plore these and other related questions, and ultimately the Jackpot "cm Question-"Can a buy be creative?" ocr04 crIpo 0 114 The earliest contact with the creative sndrome probably occurs when i'3r.r we're mere tyros in the media department. An enterprising salesman will 0 eschew the virtues of an availability, stressing all its features but one --its efficiency. or cost -per -thousand. An announcement in a Public Affairs z show delivers a "class" audience for your product. Or, the adjacency m to Lassie is ideal for a dog food. These features are important, and fn. quently are factors which will sway the decision from a lower CPNI t,. a higher CPM spot. But just as often they may be worthless to a pat 1 i, ii ular brand. 0.41- Does a soap really need to seek an up -scale audience ifits target is 4 all housewives? Does a cigarette receive greater value by telecasting its oov 4commercial in a high -rated news show rather than a late movie? The 'tsoap may have a competitive situation which requires optimization of MAKING 4 message delivery. Or, perhaps the cigarette already is seen in six or eseven network shows and does not need high -rated announcements if 4these spots are less efficient than others. NEWS.. Thus, it appears as though cost -per -thousand efficiencies are not the only criterion for buying spot tv.But these previous examples may justifiably be identified as creative selling. What can the buyer do, with the creatively? For one thing, he can remember his objectives.If a brand seek. v women primarily 18-39 years old, it will generally be better off buying news! r in late time periods rather than early evening. A superficial CPM analysis will not divulge this. COLOR NEWS...The A brand may have problems of awareness. This is met by buying in Area's First and ONLY ii diverse time periods and program types. The most astute buyer will Local, Live - News 1I1. often seek to buy "opposite" himself for greatest reach. Ina three - Weather and Sports! station market, this may mean buying three news spots, all on the same Sunday thru Friday , night. This technique guaranteesexposure to all available viewers. Reach, as on objective, is not always desirable. An established brand 10:00 - 10:30 P.M.

1. with a limited budget may be better off trying to obtain heavy frequency COLORCOLOR COLOR COLOR , against a segment of the audience. While no one canever define the Klevel of frequency that isnecessary to sell a brand,itis often more The FULL COLOR Station, TV -23 advisable to place three spots in thesame news show (on different eve- BIG FOR IT'S AGE . . . nings) then to buy three news show spotson the same evening (on differ- AND GETTING ent stations I. BIGGER ! There are other occasions when the astute buyercan be "creative... (Air Date: September, 1965) An Award Theatre that premieresa "big" movie with only four com- COLORCOLORCOLOR COLOR mercials is both innovative and successful. Sure. this buywas "expen- Competitively Priced sive," hut the total effectmay be worth far more than a comparable in- See Meeker Representative vestment in normal tv vehicles. "Creative buying" really exists. It takesmany forms, but there is one common denominator-a creative buyer keeps his objectives in mind. and if he doesn't seea way to get what he wants-he asks. Rockford - Freeport, Illinois

decision Age, October 24, 1966 Gulton Industries, Inc. (Compton Advertising, Inc., .N.1..) This maker of cigarette lighters and Who gets top flashlights will be in 30 spot markets for the pre -Christmas season. The Media Personals increased schedule (over last year's) billing with is coordinated with increased distribution RUDOLPH MAFFEIwas named to the of the products. Ethel Wieder does newly -created post of vice president thebuying. in charge of ! ..lia and programming Central Iowa at Canino \sertising Co., Inc. In Knickerbocker Toy Co. viewers? (Schiff -Davis, Inc., N.Y.) This company's push-button toy MARIONETTES are being advertised in New York, Baltimore, and 'A'ashingtoi. D.C. The campaign, using kid -show minutes, began in mid -October and will continue until December 18. The contact iv Bernie Schiff. The Lane Co., Inc. (Mile Dane Bernbach, Inc., A I. \E h t RNITURE will be pushed 10 to 45 spot markets beginning in November. The campaign will last one to two weeks in each market, using day and early and late fringe minutes. Madeleine Blount is the contact. \Ili.\I 1111.1 E. S. Lowe, Inc.

(E. A. Korchnoy, Ltd., N.Y.) programming, he succeeds the late ".1, \iore-Christmas push for YAIITZEE and aot.AND (Gild M ARTINL Mr. Maffei ,CRIBBAGE was begun by this game joinedtheagencya-New York manufacturer on October 3. The games mediadirectorin1963and was ,;

re COLORFUL 13 DES MOINES, IOWA are being piggybacked in 12 markets. Ed Ratner is the contact. later named vice president in charge of media for all Gardner offices. Roprownted Nationally by Pattiz. Griffin. Woodwind. Int. %qui Johnson & Co. JIM LA MARCA wasnamed media (Ogilvy & Mather, Inc., N.Y.) supervisor on Philip Morris and La November 7 is the start date for the introduction of chocolate METRECAL Rosa Foods at Wells, Rich, Greene, COOKIES in 80 markets. The campaign of Inc. He was previously media - MID -MICHIGAN 60's will continue until December 4. Pete pervisoronAlka-SeltzeratJ., Warren is the buyer. Tinker & Partners, Inc., and was a buyer at Ted Bates & Co., Inc., and National Airlines Dancer -Fitzgerald -Sample,Inc.,be- (Papert, Koenig, Lois, Inc., N.Y.) fore that. Two additional markets, San Francisco and Los Angeles, will be added to the BOB AMAN() transferred front 13 -market spot campaign already running for NATIONAL AIRLINES. Minutes. Clyne Maxon, Inc., where he was 20's and ID's will run in the markets spottvsupervisor onGillette,to fotfive weeks beginning on November Doyle Dane Bernbach, Inc., where 7Roberta Goebelisthe buyer. he is a buyer. He was previously a buyer on General Mills at Dana. Ocean Spray Cranberries, Inc. Fitzgerald -Sample, Inc., and bet.., (Doyle Dane Bernbach, Inc., N.Y.) thatat William Esty Co., Inc. ketivitv on OCEAN SPRAY ANN ARBOR H N BERRY COCKTAIL begins at MARTIN BRENNAN was named a BATTLE i cue date. The campaign is running mediatraineeatCunningham & CREEK JACKSON in 33 markets for six weeks. Fringe roc's and prime 20's are being used. Walsh, Inc. He was graduated in JimMellettisthe buyer. June from Wilkes College in Wilkes Barre,Pa. MID -MICHIGAN TV IS... Parker Bros., Inc. (Badger, Browning & Parcher, Ogilvy & Mather, Inc., promoted Boston) ART HUN TOPOL front vice president WILX-TV This game manufacturer has begun a and associate media director to man- 555 Stoddard Bldg./ Lansing 48933 heavy fall -winter campaign in network ager of media and broadcast opera- and spot tv along with magazines and tions. At the same time, KENNETH GOT THE PICTURE? radio. San Francisco. Los Angeles, CAMPION, LAW- Cincinnati, Detroit, Baltimore, CAFFREY, JOSEPH Washington,D.C..Philadelphia and RENCE COLEand MICHAEL DHEXLEH New York are the spot markets that were promoted from media super- talk to the Young Men about WILX will be carrying sonic of the total visors to associate media directors. 10,000 tv spots to be run. Start dates National Representatives: were scattered from mid -September through October. depending on the YOUNG TELEVISION CORP. market.

46 Television Age, October 24, 1 rofile . .MORT WEINSTEIN mitant paper work. "But it's all part of the business," he says. "It may be fter nearly seven years in media, harder now, but it's also more inter- buyer Mort Weinstein blends esting." he enthusiasm of a trainee with the Mr. Weinstein also feels that this !xperience of a veteran. With a B.A. isa fascinating time to be in the rom Columbia College and an M.S. advertising business because of the rom Columbia's Graduate School of potential of the computer. "I don't lusiness, he began his advertising see itat this point in helping with areer at Norman, Craig & Kummel, buying,butit willhelpwith nc., in 1960. From there he went to media mix and media/marketing," dcCann-Erickson, Inc.,then to he says. .Walter Thomspon Co., and almost On his account at Foote, Cone & wo years ago to his present job as Belding, Mr. Weinstein is involved in ,11 -media buyer on Best Foods at media planning and works closely 'oote, Cone & Belding, Inc. He pre- with marketing and account people iously bought on Best Foods when great manydifferentsalesmento aswellasexecutingbuys.He .oth he and the account were at deal with-sometimes several from appreciates the opportunity of work- 4cCann-Erickson. the same rep. Of course, things are ing with all media, since it provides How has media changed since difficult from the rep's point of view, the comprehensive background need- 960 when he started out? Mr. Wein- too," says the media buyer. "There ed for planning and execution. tein says, "Spot was a lot easier to are many new buyers to deal with Mr.Weinstein,hiswifeand uy then. For one thing, it wasn't as as well." daughter live in Yorkville, on Man- such in demand. And it was easier Undoubtedly one of the reasons hattan's East side. In his leisure time, ) establish a personal relationship spot buying was simpler in1960, the media man enjoys skiing, sailing ritha station's salesman. Because according to Mr Weinstein, was that and watching football on tv-all mild I f the increased activity and corn- itdidn't involve piggyback buying sports in comparison to the skydiving , lexity of spot buying, there area and coordinating noritsconcom- he is thinking of trying.

Agency Appointments

JAMES P. Gluts was elected a vice & Kummel, Inc., and an assistant Francisco,replacing GORDON BEL- president of McCann-Erickson, Inc. vicepresident of the agency. He LAMY, recently promoted to creative An account director, Mr. Gillis has has been marketingdirectorof supervisor. Lindo, Norman, Craig & Kummel WILLIAM B. CONKLIN, creative di- (Trinidad) Ltd. since January, and rector of the San Francisco office of was formerly an account supervisor BBDO, president with NCK (Canada) Ltd.

Ted Bates & Co., Inc., appointed CIIARLES W. YOUNG a vice president in charge of personnel operations. He was previously director of personnel at Ogilvy & Mather, Inc.

At Dancer -Fitzgerald -Sample, Inc., thefollowing were named senior vice presidents: DAVID 0. NYREN, director of tv and radio programming; LOUIS T. FISCHER, head of the media been with the agency for 15years department; NORMAN W. LAUCHNER, in account service and radio andtv account supervisor for the Frigidaire programming. division of GMC. All are previous Threeaccount executiveswere vice presidents of the agency. of the agency. He has been with named vice presidents of West, Weir D -F -S/ West named PHILIP S. BOONE BBDO since 1955. &Bartel. Inc. They are CHARLES and STANLEY T. PETERSON senior vice The Interpublic Group of Com- ROSE, RICHARD TOBIN and LAWRENCE presidents.Bothare management panies,Inc., named O.G. KENNEDY WEITZNER. supervisors and former vicepresi- president of its new Market Plan- DONALD MeINTOsIl was appointed dents. WILLIAM "BUD" LUCKF.Y WaS ning Corp. He was a vice president a general manager of the eastern promoted to senior tv art director and member of the board of dirt.. Caribbean area for Norman, Craig at Dancer -Fitzgerald -S a m pl e, San tors of Champion Papers, Inc.

elevision Age, October24, 1966 Data Digest The third in a series of mark surveys covering groceryshopp' cg' glICV habitsof metropolitanJacksonvl housewives has been published WJ XT in that market. Like the studs 5 PEC IA L! of 1962 and 1961, this one deal D06 FOOD who buys groceries where and wI ,SALE inthearea.Copiesareavailab TODAY' from the station or its rep. TvAR. Pulse, Inc.. has completed its e perimentalthree -stage AMP (A Media Pulse I. The study includes radio diary only, a tv diary only as data on other media activity, ph demographicsandproductusag Four cross -media analysis schedul. will be provided station subscriber The pilot study comes out the en of this month. The proliferation of new cigaret brands-filter and mentholated-hi apparently been beneficial to tv at vertising. TvB reported that total II vestment for cigarette brands of d six leading advertisers was $88,557 900 in the first six months of tb year.a4.3 -per -cent gain overla! year. Although four companies di creased their tv expenditures. Ligge COUNT ON KOVR & Myers increased by 39.8 per eel and Philip Morris by 12.0 per cen Each of the six companies gave t FOR ACT" I O N over 60 per cent share of budge with Brown & Williamsonleadin with 90.7 per cent and R. J. Reynold SACRAMENTO ` 01-0C KTC:01.4 spending the most in dollars. Othe AILI FC) Ft NI I AN, leadingadvertiserswere America Tobacco Co. and P. Lorillard Co. Media directors recently receive word from the Station Represents Get results in the $4.64 billion Stockton -Sacramento market tives Association that effective Nc with television station KOVR. McClatchy know-how, applied vember 1. 1966. "all traffic. schedul to farm and other local news, is one reason. Newvitality in ing film rotation information mug community service is another. Add high -rated ABCshows, be in writing, as prescribed in th and you have the combination that gets yourcommercials S.R.A. and A.A.A.A. Spot TV Guid seen ...in one of America's fastest growing markets. for agencies and stations." In an e Data Source: Sales Management's 1966 Copyrighted Survey fort to lessen procedural problems (Effective Buying Income) transmitting commercials,probleint which have increased over the pas4 two years reportedly by theproliferi' ation of piggybacks. the association KOVR has also informed the agencies tha any instructions must bereceived ar. McCLATCHY BROADCASTING the station 72 hours in advance

BASIC ABC AFFILIATE REPRESENTED NATIONALLY BY THE KATZ AGENCY, INC telecast.

Television Age, October 24, 1 48 1:1,1, liepurt

A `./111 C.I I1.1.1.11 was named of- t., manager of Katz -SanFranei- Ile'.a- with Katz radio fromI', I,.l'Ad and rejoinedthetellin

MR. FULLER

1%5. He spent the two-year interim al Nitc:rySpot sale..

1 I C 4,s1..1. Was appointed headthe new departmenttoco- ordinate electronic data processing 3044 atthe Katz Agency,Inc. *she was formerly systems and programming manager for the Diners Club,Inc., and was a systems en- 1 gineer atIBM prior tothat.

II EMI 'Ii owITZ was named pi.. motion manager of H -R Television. Inc. He was previously sales pro- motiondirectorof WNEW-Ty New lark.II -Ralso appointed BON NI/ ostssktwesterndivisionresearch GC) FIRST CLASS manager. She was formerly research manager of F.W.TV. In New York. 11.11 named HIM COHEN to it- iiestern-air,division and JIM His U. NI to its eastern sales ilivision. WITH KIVI,I 'TV Mr. Cohen was recently with Adam Noting; Ilisagni was previouslb with Venard. Torhet & McConnell. Inc. FRESNO CALIFORNIA

EdwardPetry &Co.,Inc.,appointed three group researchman alters: P1111.11' \ BLATT,formerIN directoroftvresearchfor Adam Your California sales campaign really gets cookingin Fresno 1ontel.Ine.;Jost NIT.HUFF SI1 when you put your message a senior media anais-t on KMJ-TV . . because first v. ohI.Walter Thompson Co., and class programing captures the right kind ofaudience for P. K1.1 M IA.recentlywith your advertising. In the nation's Number One agricultural IICTV as a senior research an alyst. Each man will heada Petr\ income county, the station to rememberis KMJ-TV. sale. pimp. Data Source: SRDS, June, 1966

stun PI IInjoinedthesale -

staff of Edward Petry & Co. He %, formerly .1 senior buyer atIL.J. KMJ-TV Dane Rernbach.Inc..and was senior buyer atStreet &Finney. and Ted Rates before that. McCLATCHY BROADCASTING

BASIC NBC AFFILIATE REPRESENTED NATIONALLY BY THE KATZ AGENCY,INC

eril ,,,,4 ge, Of lobo'24. Iwo) 49 Quaker Oats Co. Remington Rand, Romanoff Caviar Co. (La Roche, McCaffrey & McCall, div. of Sperry Rand Corp. (Tenet Advertising Agency, Inc., Inc., N.Y.) (Young & Rubicam, Inc., N.Y.) N.Y.) Activity on QUAKER OATS INSTANT November 28 is the break date for A campaign in metropolitan New York OATMEAL broke in 50 markets on Oc- activity on REMINGTON RAND for MBT BROTH breaks at issuedate tober 23. The campaign of fringe 60's PORTABLE TYPEWRITERS. The The market will be saturated wills ID's will continue until the end of the year. company is testingtv's selling during the five -week campaign and Tom Kohler is the contact. effectiveness with a three-week drive again for a six -to -eight -week run in 14 major spot markets this pre - beginning at the end of January. Future, Christmas. About five primetime spots a plans for the product may include Quaker Oats Co. week will run in each market. Harris advertising in other spot markets. (Papers, Koenig, Lois, Inc., N.Y.) Lefkon is the contact. The company Lorraine Schuze is the contact. October 30 is the break date for activity will also be in spot this fourth quarter on GOURMET CAT FOOD. Flights of for its ELECTRIC SHAVERS. The Sterling Drug, Inc. fringe 60's and 30's will run for four remainder of the SELECTO LINE will to six weeks in 20 markets. Barry be introduced in a minimum of 36 (West, Weir & Bartel, Inc., N.Y.) Nolan is the buyer. markets. Otis Hutchins is the buyer. BRONKAID and CAROID remedies are being piggybacked in about 12 markets this fourth quarter. The campaign began on October 17 and will continue for five to six weeks. John Tobin is the buyer. Swank, Inc. (Shaller-Rubin, Inc., N.Y.) This company is introducing its new spot and stain remover, MYSTAIRE, via spot tv. The campaign began Octobi 10 in six markets. Minutes are being used. Zee Guerra is the buyer. Toro Manufacturing Corp. (Campbell-Mithun, Inc., Minneapolis) Fourth-quarter activity on this company snow throwers will shortly be launched in major snow belt markets. The company is also preparing a saturation campaign in 1967 for its power lawn mowers. The six -week campaign, to begin in the spring, during the "grass growing season." will run in major markets in the U.S. and Canada. The commercials will be 50's with local dealer tags. Ralph Campbell is the contac Zippo Manufacturing Co. (Ogilvy & Mather, Inc., N.Y.) ZIPPO LIGHTERSwill be advertised in Houston, Seattle, Atlanta and Denvee beginning the last week in November.. The four -week,pre -Christmas campaifl will use prime ID's. Dietrich Ginzal is' the buyer.

Color Won't Help Recognize these two television personalities? As the novelty of anything wears thin, so doesitseffec- That's Johnny Carson, of course, on the left, "prince" of the highly -entertaining tiveness. Thiswasa conclus'on TONIGHT show on NBC-TV. about color tv commercials, as You'd know Jack Thomsen, too, if you lived in WOC-TV-Land. He's the man -in - reported by Donald H. McCol- charge of the professionally -trained electronic journalists who staff the WOC- TV News Department. lum, executive vicepresident WOC-TV viewers count on the TONIGHT Show for entertainment. They count ofthe Schwerin Research on WOC-TV's newscasts for complete coverage of news events in this Iowa - Corp., recently at the Alabama Illinois area. Broadcasters' Association con- You can profit from the listening habits of Quad-Citians who prefer WOC-TV News. (More people in WOC-TV Land get their news from Channel 6 than from ference. Although Schwerin in any other news source.)* Your sales message gets special attention on WOC- 1962-63 found that there was TV-where the news is.

"an automatic bonus averaging Serving theQuad -Cities 33 per cent for a color tv ad," ocWhere the personalities are...w market from the latest studies reveal that the Davenport, Iowa 6 average is now 12 per cent. Duad{;lies (Davenpott.Rock Island.Mohnet NSI, APB, Nov1965, ABC Sept'65 ExclusiveNationalRepresentatives - Peters,Griffin,Woodward,Inc.

Age, October 24, 50 Tel (Continued Iron, page 33) up atm Dad merchandise istossed in with the good. ieWpOilltS In this seller's market itis unlikely that an advertiser Dity to see the show thefirst time add to the extension can buy a big movie independent of a network. His I audience. best bet is to make a deal to take the whole show from To netitdown, the networks have discovered the a network and be prepared to pay up to $100,000 a nvies. The big blockbuster isin and the little quiz commercial message. ow andsituation comedy is out. ABC will probably If the advertiser really wants to make a favorable id a third night of movies toits schedule and the impression on the public he will bunch the commercials ters would too, ifthey had the product. Every night ina few natural positions and do his best tolimit t the weekwill be a movie night soon. Because of this, station breaks is ith their clutter. even if he has to buy ; scramble is on to buy all the product available for them. Indeed, the patternis set but the price will be t3 or more runs.As a result movie prices are sharply increasingly dear.-J.B.

itiCS (Continued from page 25) ers." This faint praise was contra- generalleveloftv,despitegreat dicted by a female columnist on a technological strides, seems to have I was also cited as a yardstick by northeasternpaper who contended deteriorated in spite of the writing anor Roberts of the Boston Tray - her importance as a critic was less ofsincereanddedicatedcritics." r, "indicating we are read thor- than the movie reviewers': "With the Dick Champ of the Sioux City Journ- ;Illy and by a large number of movie reviewer, the show is still play- alnoted toothatthedemise of wers."The Examiner'sDwight ing and theatregoers would liketo Slattery's People, lauded by many *tonsaidthatwhileinfluence know whether it's worth their time critics, indicated the newspapermen', v ied from individual to individual, and money. The tv critic's opinion is influence is nil. ang withthecirculationofhis of no value to anyone except himself. And Wade Mosby of the Milwau- per and his point of operation. a He's in no position to know more kee Journal contended critics have c is such as the New York Times' about producing good tv shows than brought about a lessening of their J k Gould "is 5-10 years wiser and those with years of actual experience. own influence by continually using n re experienced than he was 5.10 Viewers want to know about the per- televisionasa"funnywhipping rs ago. formers." boy." Their readers, he said, "put . Don Schlaerth of the Buffalo Jo Bradley Rted, who writes for the lessfaithintheir comments now ening News claimedthecritic's ColumbusCitizen -Journal.debated than heretofore." today is more meaningful "be - Mr. Schlaerth of Buffalo by noting While the critics contending they se viewersare becoming more that the viewers may be more selec- hadlessinfluencethese days out- thisticatedandmorediscrimi- tive today, but that "nothing a critic numberedthosefeelingtheyhad ing in their program selection hab- says is going to change their minds." more influnce by a two -to -one major- A good critic, he contended. She testified to a declining influence ity, the agency men responding were irrors his readers' opinions to in- and contended that viewers are more completely on the"lessinfluence" trice public opinion ...he should interestedin what's coming up on side. "Their influence has been and an important benefit to the net - television than in what has already is still insignificant," said Lee Curr- Is because he usuallyis closer passed. lin, vice president in charge of pro- viewers than are producers, buy- gramming at Benton & Bowles. "They Tv is Whipping Boy , and so on. The industry should arelessinfluential,"saidFrank nd more time helping critics Ile- And Hal Humphrey of the Los Kemp,seniorvicepresidentand ne more knowledgeableofthe Angeles Times said "the industry is mediaprogrammingdirectorat iiness." as calloused as ever, and I'm afraid Compton. "They have less influence against these writers and others- most of the readers are becoming as due to their own irresponsibility and vart Apikian of the Syracuse Post- disillusioned as the critics." unresponsiveness to the public," said ndard, Ann Hodges of the Hous- "The only columnists who really PKL's Bill Murphy. "A critic might Chronicle, Bob Brock of the Dal- influence tv," said Richard K. Shull have more influence on the psuecio- Times Herald, et al.-who attested of the Indianapolis News, "arein intelligensia. but not on the general m rising influence, there were twice Washington, New York and Los An- public, and he has little influence on many of their compatriots who geles, on the newspapers read by the industry except for those who edthatthecritics'power was broadcasting executives and govern- cater to critics for obvious reasons," er noticeable, or if it was atone mental regulators and their families. said an executive of Cunningham & Ieit was less so today. As for influence on readers. there is Walsh. )onald Freeman of the San Diego none - as demonstrated year after Another agency man notedthat lion feltthe critics'influenceis year by The Beverly Hillbillies and the influence of the critics has de- a.ut what it has always been, "not such other cultural pearls." His point creased as the industry turned more atrong as Broadway critics, butnot was seconded by Roy Hudson of the and moreto"formula" program- a: ineffectual as the moviereview Salt Lake Tribune who said."the ming. "A decade ago," he said, "for-

evision Age, October 24, 196(, 51 ...nowNo.100 joinsti; RCA ships 100th TK-41

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No. 100 went to WLBW-TV in Miami-one of an Use of of a 41/2 -inch image orthicon in the order of five. Sixty have gone to independent separate luminance channel is an exclusive stations, the remainder to network -owned feature. Besides improving color picture stations, TV -station groups, the U.S. quality, the "big tube" assures highest quality Government and foreign broadcasters. pictures on black -and -white sets. To keep pace with the unprecedented Broadcasters everywhere who are now using demands for these new cameras, facilities have the TK-42 tell of its superiority in producing been expanded so that RCA is now turning consistently better color pictures-including out the TK-42 at a rate of 30 per month. Nearly ability to handle details too fine to be passed by 300 are expected to be in service by the the chrominance circuits. No wonder color next NAB in April 1967. pictures are getting better and better!

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l'elevision Age, October24, /966 53 mula shows representedasmaller therin advance, and should have entertainment in accordance with percentage of total programming; as less commitment to 'sausage' series. desires of various segments of aresult,ahrcritic was a more They should have development pro- population." important influence in the evaluation grams for writers and performers Rudy Maffei, newly named direc- of tv properties." with such groups as the APA-Phoenix tor of media and programming at They may have little influence in Theatre, Lincoln Center Repertory, Gardner Advertising Co., contended changing things-either the kind of Margo Jones Theater, Tyrone Guth- there remains a "strong need to re- programming on the air or theway rie, etc." duce violence, which is unnecessary in which their readers react to that At Benton & Bowles, Lee Curr- forthe entertainmentpurposesof programming - butthecriticsall lin contended that the networks will television." have suggestions on how to"im- have "to go out on the limb with There were those among the news- prove" television. One of the ideas one or two programs each season, paper respondents-but not among most often advanced by the news- programs that attempt to be truly theadvertisingagency men-who paper respondents to the survey was different. Economics will not permit indicatedtheyeitherthoughttv simply to break out of the "formula" wholesaleinnovation, but thenet- programming needs no improvement mold. As Aldine R. Bird of the Balti- works could afford to try a limited or else they are powerless to change more News American said;"Stop number of new ideas, even at the it for the better: Ogden G. Dwight of trying to imitate, go after solidly- risk of rating and sales setbacks." the Des Moines Register and Tribune written scripts, moreplausible BBDO'sBillLynnstressedthat said,"Inthe American milieu.I dramas of top quality." "since the networks control program- think Improvement' of tv is a meth." Rex Polier of the Philadelphia Bul- ming, the only significant improve- The St. Louis Globe -Democrat's Pete letin thought quality could be had ments can come through them. Rahn said, "So long astvisthe without relying only on "big name grand money -making machineitis writers, etc." He said. "National Edu- Need Two Departments today, and so long asit's run the cational Television has done some way it is, I believe any recommenda- finethings,likeDylanThomas' "The improvements will come," he tionsfor program improvementis Under Milk Wood lastyear with said, "when the networks are willing just plain stupid." the American Repertory Theatre." to have faithinthe product they Only a small group of newspaper- Bettelou Peterson of the Detroit Free put on the air-when they are willing men-less than 10 per cent of the Presscalledforarevoltagainst to work to fix what needs fixing-and panel of respondents-doubted that "cheap, illiterate entertainment" and when they give themselves and their the new trend to "drama" would have forinsistenceon"goodwriting, creative people enough lead time, via a beneficial effect on television's over- good acting, good everything." Let programcommitmentstodothe allimage withcriticsand public televisionexecutivesandcreative shows right, not on a rush -rush basis. alike.Frank Judge of theDetroit people rely "on their own experi- "The networks should each have News replied: "The people, including enced artistic judgment, rather than two program departments: one for the New York critics, who demand on the ratings," said Dick Gray of the future development and one for keep- thisstuffthemost eitherrapit Atlanta Journal. "Balance" was the ing current shows on the air. Above when it is presented or-much worse improvement factor offered by Percy all, they must be staffed with talented -ignore it. And let's faceit.Can- Shain of the Boston Globe. who con- creative people. no matter what the ada's poverty -budgeted CBS with its tended "thereis too muchsilly cost, who have the rapport with and Festivalprogramsputsallthree 9 comedy, gaudy science fiction, pre- respect of the producers and writers American networks to shame when posterous adventure shows." who can get them tolisten when it comes to producing quality worth- suggestions are made. If these people while drama week after week." llttl 41I1a Lintb made twice as much money as the president of the network, and saved 'Wasteland' Catchword Again, the group of respondents only two shows from cancellation. from the advertising world seemed to their salaries would be well earned." Bob Brock of the Dallas Times grasp the realities of the situation Asdidseveralofthecritics Herald said in agreement, "I don't writers. One commented that "im- (Bernie Harrison of the Washington thinkthegeneralviewergivesa provement" could only come about Evening Star, others one agency hang about tv's so-called 'wasteland' throughgovernmentaldecree,but executive thought the increased com- image;it'san overworkedcatch- others had concrete suggestions: petitionintv's nearfuture would word." And doubter Ogden Dwight An executive at Ted Bates produce some upgrading of program- in Des Moines argued that the drama the networks "must build truly `cre-cre- ming.BoththeFord Foundation "trend" is only promotion and prom- ative program staffs and give them satellite plan for educational tv and ises:"I don't believe there will be time, money and airtime to experi- the proposed Overmyer Network were one more second of drama this sea- ment." Again, Bill Murphy of PKL cited as forces that would soon "make son than in any other; I don'tbelieve stated the networks must "work far- the networks provide avariety af tv promises." Promises, too, werein

54 Television Age, October 24, he mind of Larry Williams of the If the specials and dramas on Stage -Ogden Dwight. Des Moines Regis- Memphis Commercial Appeal when '67 and the other series help some of ter and Tribune; "maybe better, but he said, "The networks need to un- the newspaper writers hang onto their still bad"-Larry Williams, Memphis dertake more of the same instead of jobs, the outlook for television over- Commercial Appeal; "it'sstill 'hop talking about it." all is fairly bleak. Again. less than 10 on the bandwagon' "-Aldine Bird, Terrence O'Flaherty of the San per cent of the critics thought the BaltimoreNewsAmerican;"the rrancisco Chronicle downgraded the currentseason's programming was potential is better, but that's all"- Irama upgrading by noting: "The better than last. And. if the remain- Bob Trimble. Fort Worth Press; "tv mly people who could fully appre- ing 90 per cent didn't think the pro- was sicklastseason and has had ciate Stage '67(ifit'sas good as gramming was any worse,itwas arelapse"-Pete Rahn,St.Louis tromised) will never seeit because primarily because they felt last sea- Globe -Democrat. they stopped watching tv years ago. son's shows represented the lowest A few of the critics noted that rhe people who are watching still depths television might reach. the recent movies now available on lon't fully believe that tv is anything network, alongwiththecomplete tut great as itis now." Three-way Split swing to color, provided better fod- Most of the others voiced opinions On the agency men's side, how- der for the viewer to munch on. These o theeffectthatthe dramas and ever, there was almost a one-third two points were also emphasized by pecials "could only help." but there some agency men who believed things splitbetweenthose whofelt vere fears that the industry would the were looking up for tv. Even nega- current season was poorer, better and &Inge into the drama format and tives were citedas about the same as last year. How indications of hen quickly hack off again once it improvement, by B&B's Lee Currlin, much of the favorable comment, of tad shown such programs get lower- for instance: "There are fewer out- course.isattributableto han-averageratings."Thecritics agency standing new shows. but also fewer v ill continue to carp about the fail- clients having purchased time in spe- really bad shows: the quick end to cific agency -recommended programs ires," commented an agency respond- monster comedies and rock-and-roll is problematical. .nt. and almost half the agency sam- musicalsisaplusfactor for this The few critics, with no clients to de doubted the dramas would attract season." %%orry about. who thought the new ignificant numbers of viewers to pay And BBDO's Bill Lynn claimed the heir own way. "I hope the effort season represented an improvement inproves tv's image." said an official overlastbasedtheiropinionpri- marily on the trend to specials. In ifTatham -Laird& Kudner:"the Represented by Peters, Griffin & Woodward, Inc tetworksare spendingbig money this group was Larry Laurent of the hey can't possibly hope to recoup Washington Post, Fairfax Nisbet of nd they ought to receive credit at the Dallas Morning News and C. J. east for it." Skreen of the Seattle Times. Dick Gray of the Atlanta Journal and Bob They Talk (thaw Them Brock of the Dallas Times Herald singled out a group of regular -fare The The newspapermen1 and women) programs they considered superior to were almost universally grateful for otherrecent efforts: The Monroes, way he new emphasis on drama andspe- StarTrek. Time Tunnel, The Monkees, Iron Horse, Family Afjair. to reach ials. if only from the practical view- mint that such programs provided The Man Who Never Was, That Girl and Hawk. odder for their columns. As Dwight WHEELING- newtoninSanFrancisconoted: 'Mil a lielapse' 'Critics seldom bother withrun -of - STEUBENVILLE he -night situation dramaor comedy Some of those same titles were trace the premieres are out of the cited by the great majority of news- vay. Even if the dramas are turkeys. papermen who contended the current hey'llbe subjectto extraordinary season was as bad or worse than GO Resection." Percy Shain of the Bos- previousones. The opinions were on Globe echoed the thought: "The couchedinsuch terms as:"unin- WSTV :.4"-TV9 trograms will give criticsa talking spired"-Richard Calhoun, Wheeling GOING PLACES toint and may alleviatesome of the Itstelligencer; "grey on grey in living arnish that has accrued from this color" - DickShull.Indianapolis rear'sseriesof bombs." Even an News; "celery tonic with more artifi- agency man noted thatthis "year cial carbonation"-Terrence O'Flah- 4 the specials shouldput the Jack erty. San Francisco Chronicle; "no A RUST CRAFT STATION ;oulds backto work again." good junk or bad junk-just junk"

'derision Age, October 24. 1966 55 new programs were better "in both Avco (Continued from page 32) News (Continued from page24) concept and execution. Led by the specialsandgoingtoreasonably by passing out 1,500 meal tickets to officially shared the same responsi- sophisticatedcomedieslikeOcca- the Avco personnel. bilities as other producers and crews sional Wife and Love on a Rooftop, On the broadcast schedule were, at NBC News. After the U-2 incident or a western in which a real family in addition to the daily Paul Dixon NBC set up a permanent production relationship is created like The Road and Coffee Club series, the 90 -minute unitwithexclusiveresponsibility West or The Monroes, or a good all- noontime 50-50 Club and the Satur- forproducinginstantspecialson out action show like Rat Patrol, or a day hour-long Midwestern Hayride, breaking news stories.Mr. Hagan highly stylized adventure show like both of which were staged at the was named to head up what isin- T.H.E. Cat, not to mention Stage '67, grandstand to accommodatethe formally known at NBC as "Hindel- or The Monkees-eight new shows, greatest numbers of viewers. (Hay - drek Productions" and he assumed good whether they succeed or not, ride drew 55,000 spectators.) The producerresponsibilityforallof is okay for one season." regularsixp.m. wt -w -c.half-hour NBC's growing output of instant spe. newscast originated from thefair- cials. He has now produced clo.e to Tammy Last Fast grounds, as did a special Avco Hour 500 special news shows for NBC of Stars carried on the Columbus. News, most of which fallinto the Asked to name their candidate for Dayton and Cincinnati outlets, along category of instant specials. the season's hits and failures, critics with a number of specialreports. When Premier Khrushchev came and agency experts alike zeroed in interviews, teen-age dance shows and to the U.S. in late 1960, Hindeldrek on The Tammy Grimes Show as the filmed highlights. Productions had an impressive rec- most obvious candidate for discard Walter Bartlett, Avco Broadcasting ord of about 90 productions toits (although a few respondents delayed vice president for tv, said the com- credit. Their subjects ranged from casting their vote until after ABC-TV pany spent more than $100.000 in elections, the UN, the President. hur- had announced Tammy's cancella- entertainment and on -air promotion ricanes,the Congo, Cuba,Russia, tion). Other shows designated most for the fair. The investment paid off, DeGaulleintheU.S.,theMissile likely to fail by a majority of critics according tofairofficials who re- Race. to anairlinedisaster. Only and newspapermen were Garry ported that attendance was up more one or two were scheduled in time Moore,PruittsofSouthampton, than 66 per cent over the previous for the NBC Sale; people to sell. With Roger Miller, The Hero, Jean Arthur year, and profits more than doubled. the impressive record, NBC put to- and Run, Buddy, Run. The "prob- Gov. James A. Rhodes wired John gether a sales package intended to able hits" were Family Affair, Time T. Murphy,presidentof Avco make Hindeldrek Productions' out- Tunnel, Rat Patrol, The Monroes and Broadcasting: "I am convinced your put a source of profit as well as pride Pistols and Petticoats. efforts played a major role in mak- to the network. NBC sales began a ingthis the most successfulState quest for a sponsor willing to com- Ratings Make Hits Fair ever." And he suggested the mit big money for the unplanned A handful of respondents refused stations' programs return next year emergency shows. to cast ballots. As their reason they to appear throughout the entire run saidthatno new program would of the fair. Gulf Ends Search make an impact on the viewers-such "For two years the Gulf OilCOM' as Bewitched and Get Smart had patty had been looking for a proper done in previous seasons, and that vehicle foritscorporate advertise- the movies would provide the bulk ments." said Mark Stroock, Young of programming excitement. Terry & Rubicam vice president and Gulf O'Flaherty summed things up by say- account supervisor. "Then, the late ing the programs he thought would Ed Byron of NBC Sales walked in be the season's hits "would be the and we snapped up the NBC instant ones with the highest ratings;" the special deal as quickly as possible." season'sflops "would be the ones Robert Kintner sealed the deal with with the lowest ratings and the ear- Gulf hoard chairman William White- liest 'out' clauses." ford. saying, "These arethe pro- And Mr. O'Flaherty's advice for grams on the stories that willdomi- anyone seriously interested in nate tomorrow's headlines." The off- changing that picture or "improving" WilliamF.Turner, who has been er was made in December. 1960 ne- television, makes a fitting conclusion: assistant general manager ofKVTV gotiated and accepted, and Gulf was "Read any tv critic for a year and Sioux City, Iowa, since January, was on the air with its first instantspecial make notes. Then go back to Holly- named general manager of the out- Jan. 2,.1961, on a crisis in Laos.It wood and take his advice-and go let. He previously was affiliated with was almost exactly two yearsafter broke." KOTA-TVand radio Rapid City, S.D. NBC News telecastitsfirstinstant

56 Television Age, October 24, 1966 Congratulations! 0 THE WINNERS OF THE 1966 BMI COUNTRY MUSIC ACHIEVEMENT AWARDS!

LMOST PERSUADED GIDDYUP GO LIVING IN A HOUSE STANDING IN THE SHADOWS Glenn Sutton Tommy Hill FULL OF LOVE Hank Williams, Jr. Billy Sherrill Red Some Glenn Sutton Ly-Rann Music Al Gallico Music Corporation Starday Music Billy Sherrill THE STREETS OF BALTIMORE RTIFICIAL ROSE GREEN GREEN GRASS OF HOME Al Gallico Music Corporation Tompall Glaser Tom Hall Curly Putman LOVE BUG Harlan Howard Newkeys Music, Inc. Tree Publishing Co ,Inc Wayne Kemp Glaser Publications ABY HELLO VIET NAM Curtis Wayne SWINGING DOORS Glad Music Company Merle Haggard Ray Grill Tom Hall Black lack Publishing Blue Book Blue Echo Music, Inc Newkeys Music, Inc LOVIN' MACHINE TAKE ME EHINO THE TEARS THE HOME YOU'RE Ned Miller Larry Kingston George Jones TEARING DOWN Window Music Publishers Leon Payne Sue Miller Betty Sue Perry Central Songs, Inc. Mayhew Music Glad Music Company Sure Fire Music Company, Inc THINK OF ME ELLES OF SOUTHERN BELL MAKE THE WORLD GO AWAY HUSBANDS AND WIVES Estella Olson Don Wayne Hank Cochran Roger Miller Pamper Music, Inc Don Rich Tree Publishing Co ,Inc Tree Publishing Co., Inc. Blue Book UCKAROO MAY THE BIRD OF PARADISE I LOVE YOU DROPS TIPPY TOEING Bob Morris FLY UP YOUR NOSE Bill Anderson Bobby Harden Blue Book Neal Merritt Moss Rose Publications, Inc Central Songs, Inc Window Music Publishers EAR UNCLE SAM TRUE LOVE'S A BLESSING Loretta Lynn I WANT TO GO WITH YOU NOBODY BUT A FOOL Hank Cochran Bill Anderson Sonny James Sure Fire Music Company, Inc. Pamper Music, Inc Stallion Music, Inc. Carol Smith ISTANT DRUMS THE ONE ON THE LEFT Marson Incorporated Cindy Walker IF I TALK TO HIM WAITIN' IN YOUR WELFARE LINE Dolores Edgin IS ON THE RIGHT Combine Music Corp Nat Stuckey Priscilla Mitchell tack Clement ON'T TOUCH ME Don Rich Vector Music lack Music, Inc Hank Cochran Buck Owens ONLY YOU (CAN BREAK Pamper Music, Inc IT'S ALL OVER Blue Book Harlan Howard MY HEART) NGLAND SWINGS Buck Owens WHAT KINDA DEAL IS THIS Jan Howard Wayne Gilbreath Roger Miller Blue Book Tree Publishing Co Wilderness Music Publishing Co., Inc. Loner) and Oscar Publishing Co., Inc. , Inc PUT IT OFF UNTIL TOMORROW I'VE BEEN A LONG TIME LEAVING WHAT WE'RE FIGHTING FOR VIL ON YOUR MIND Dolly Parton Roger Miller Tom Hall Harlan Howard B. E. Owens Tree Publishing Co ,Inc. Newkeys Music, Inc. Wilderness Music Publishing Co., Inc. Combine Music Corp. WOULD YOU HOLD IT LOWERS ON THE WALL KANSAS CITY STAR SNOWFLAKE Lewis DeWitt Roger Miller AGAINST ME Ned Miller Dottie West Southwind Music, Inc Tree Publishing Co., Inc Open Road Music, Inc. Bill West .ET YOUR LIE THE WAY THE LAST WORD IN Rondo Music Tree Publishing Co., Inc. OU WANT IT LONESOME IS ME SOMEONE BEFORE ME YOU AIN'T WOMAN ENOUGH Buddy Mite Roger Miller Bob Hicks Loretta Lynn Blue Crest Music, Inc Tree Publishing Co., Inc. Surefire Music Company, Inc. Sure -Fire Music Company, Inc. All the worlds of music forall of today'saudienceBMI BROADCAST MUSIC, INC ieriAitin4ge. doter 24, 19bii special, that time, too, on the turmoil seen based on the promise of our stantspecialsinthatfirst mon in Southeast Asia. past." The first year Gulf gambled Since the blank check, with aIi "What NBC was really asking Gulf $1.1million on the NBC package was first offered to NBC News. G to buy was a pig in a poke," said ith no knowledge ofitscontent, has spent about $2 million annua Mr. Hagan. "Our first instant specials when, or how frequently the shows The dollar commitment is made werephenomenallysuccessful,so would be telecast. a quarterly basis. Gulf is never o they bought our programs sight un- The company sponsored fivein - gated to exceed its agreed -upon co mitment. and has the right to with. hold sponsorship from any NBC in. stant specials it chooses and the right `Fore' Was TvAR's Password to first grabs on any of Hindeldrel Telephones ringingintheofficesof 75 advertising and media Productions' emergency offerings. executives went unanswered on a recent sunny Monday. The men had "The money has never been a done what millions of men would liketo do-put on a sportshirt problem." Mr. Stroock said. "We just and slacks instead of a suit and tie, and head for the golf course pay for the time and can use three instead of the office. And best of all, none were shirking their duties; minutes per half hour, although gen they were participating in the first annual Media Masters Golf Tour- erally we have fewer commercial - nament sponsored by Television Advertising Representatives, and thus than are allowed because of the often could chalk the day up as "business" delicate or tragic nature of the pro. nTamming." He said that Gulf agree - to sponsor about nine out of ten shows offered b\ NBC.

'No Time to Prepare' In the five years that the agreement has beenineffect. Gulf has sponsored more than 100 NBC News shows;allwere produced bMr. Hagan. On some of the shows. Gulf accepted sponsorship. but declined to telecastits commercials (except for billboards at the beginning and end) because of the sensitivity of the sub- For the foursome above,it was strictlybusiness as theyset out ject. Gulf sponsored shows without to take the "winning team" title-and did. From I. tor.. the winners commercials on the death of Dag were Robert M. Williams, administrative assistant to the president at Hammarskjold. thesinkingofthe TvAR. Leo Sklarz. advertising manager of Armstrong Rubber Co.. Thresher.andChurchill'sfuneral. The sponsor also has backed most of Bob Bordley, sales manager of WTOP-TV Washington. and JohnJ. Schneider, senior vice president at NBC'scoverageofspaceflights Lennen & Newell, Inc. Mr. Schnei- although they are not. strictly speaking. instant specials because to some der,shootingalownetscore extent they can be plannedinad- of65,wonaburgundy -color 4 vance. In the Gemini 8 mission. Gulf "MediaMasters"jacketwhich he'll wear at next year's Masters on a moment's notice withdrew its Tournament in Augusta, Ga.. as commercials from the air when the a guest of TvAR. fateof the two astronauts was in Also wearing his winner's jacket question. "We always plan ahead on at the Augusta tournament will be space flights. but it never works com- John Farrell. new products direc- pletely." Mr. Stroock said. "Within any individual space flight. there may tor of Vick Chemical Co.. who had the low gross score of 74. Con- be problems for which vou have no time to prepare." gratulatinghimisRobertM. McGredy (on right), TvAR president, who hosted the event. The main difference between the In addition to the grand 'prize awards. 30 or more contestants won instant specials at NBC and those of golf equipment and tv sets contributed by the eight stations repre- the other two networks is that neither sented by TvAR. To make sure there was no "finagling" on the score- CBS nor ABC have succeeded in nab- cards, Golf Digest supervised and authenticated the event. Pro Dick bing a sponsor willing to commit Sikes was on hand to play one hole with each foursome. itself to unknown future special news programs. ABC. for a while.flirted

58 Television Age, October 24, 1966 vith Ford on an advance dollar corn- nitment, but nothing developed. ABC gews, like NBC News, has set up a Follow the pecial unit of about 25 technicians, lirectors,producers, and reporters YOUNG MEN WITHIDEAS hat is always "on -call" and "ready o drop everything and take on any TO ST. LOUIS natantspecialprojectthat comes long," said William Sheehan, vice ,resident and director of television November 14-16, 1966 ewe. "We have had the unitfor bout t%%0 )ears and itis ready to iandleanyassignmentinwhich hereis no time for preparation." :verybodyat ABC News isinter- .ted in working on the instant spe- Your Gateway to IDEAS ials. he stated, because the pressure lidthe demands are akintothe aditional dad.' newspaper rat -race. Ir. Sheehan sees an important future rlive television news and relates le growing abilities to produce live ews to instant specials. "As the tech- 11th Annual Seminar ical capacity increases, we willun- oubtedly be doing more live news." e said. "Because of this. there a ill of the Broadcasters (Thai's be fewer instant specials in le old sense. I'm not sure instant Promotion Association )ecialsare diminishing.butthey re not looking so special anymore." Chase Park Plaza Hotel CBS Approach Differs The annual seminar of the BPA,open to the promotion -minded people in broadcasting. CBS News. unlikeit-rivals. has itinstitutionalizeditsprocedures This year it will stimulate ideason such provocative subjects as: ,rhandling major breakingnews * THE CREATIVE APPROACH ories. CBS eschews the label"in - * TRENDS IN TRADE ADVERTISING ant special" and does not havea * 11[11.1/1 NG BETTER TV AND RADIOPROMOS lecial production unitw ith respoll * SIT 1.1 ; WITHOUT NUMBERS bilitvfor handling news specials. * PS1 t 'MHN OF MOTIVATION * PROMOT I Nt; COLOR Ve assign ever'bodyto everything esedays."saidRichardSalant. RS News head. "Weare moving GET YOUR REGISTRATION IN NOW ...WHILE YOU ARE THINKINGABOUT IT! ray from the pigeonhole philosophy EARLY REGISTRATIONS SAVE YOU MONEY! having producers andproduction CHECK ONE: ,its whose specialty Name is news spe- Voting Member ak." Mr. Salant does not see the Station or Firm Affiliate Member of the term "instant special"as Associate Member ing relevant Address to CBS New s. opera- ms. "We will do what Advance Registration: we should City State ) and can do on breakingevents," BPA Member $50.00 Non -Member said. Nevertheless. hethinks CBS' 65.00 ms specials will Attached is my check for $ _as my advance Registration at Seminar: ontinue to be an registration fee. 'portant part of CBS News' BPA Member $55.00 total Non -Member 70.00 Fort. maink because NOTE: Hotel reservations must be made separately. he sees an in- ease in the amount ofnews out - Are you bringing your wife? Icingtheincreaseinregularly Yes No heduled networknews broadcasts. "If the flow ofnews had remained Mail this registration form with your check w BroadcastersPromotion Association, .nstamt.ahalf-hour broadcastin 1812 Hempstead Road, Lancaster, Pennsylvania 17601. ieriAion ge. 0,101,er 21, Ow) the morning and evening would have cameraman went over the scene for While the show was in progress ti been sufficienttohandlemost films of the search and rescue ships. Defense Department released the al stories," he said. "But with Vietnam One hour before air time, it was an- swer to the crucial question of ti and space, the amount of news has nounced that a bathoscape would be day. "The Thresher is definitely lost. increased absolutely. When we went prepared in San Diego for a trip Frank McGee announcedsecont to the half-hour broadcasts, I thought east to dive for the Thresher. Mr. later. A Defense Department offici, that Eyewitness would be unneces- Hagan dispatched a mobile unit to who was watching the show phone sary. Now. I wish we had it back." San Diego. NBC with the bad news. "I was Mr. Salant sees an increasing ability, the control room and a lot of otht with smaller, more mobile equipment 50 People on Show decisions had to be made while w and domestic satellites,to produce were on the air," he said, "The neiA Atairtime,the producer was was breaking all around us and thei live coverage of news. However, he sitting in "Hagan's Throne Room," were a lot of unknowns." The hastil also predicts problems in live news Room 586 at NBC, before his loca- dispatched mobile unitto San Dieg coverage, because it is bound by the tion monitors. He was hooked up to was not sure it could come throng present. "If you can step back for a his director and technical people in with a circuit to New York in tine few hours and get a perspective, you another studio by intercom, and each are frequently in a better position to and Frank McGee was prepared t of his five mobile units by one-way give a talk on the Trieste as a st4 present an accurate picture of the phone connections. "It was like di- news," he said. "Live coverage can stitute. There was one director ad recting a symphony orchestra," he four technicians at each of the fn frequently mean distortionofthe said. He managed to pack into the news." hour interviews with the Chief of remotes. Those 25 plus the reporter, Mr. Hagan and the technical and ed Naval Operations, Admiral Rickover, torial workers in New York, brougl `Most Complete Show' the Secretary of the Navy, the cap- the total number of people workin I tain of another nuclear submarine, a Increasing coverage of news, and directly on the program to about 5( a resultant decline in the number of Naval doctor, a recognized authority instant specials is traced by NBC's on submarines, the captain of the Trieste and some of the families of Chet Hagan to his "instant special Decline Prophesied par excellence" on the sinking of the crewmen. "Most of the show was live submarine Thresher in April, 1963. with some historical film clips," Mr. Although the Thresher sinking pro "It was very well done in a pro- Hagan recalled. Researchers at NBC vided an example of thebestli duction sense. no errors, very pro- produced films on another submarine instant specials, Mr. Hagan belieiti fessional and we are extremely proud that had sunk on a practice dive in that the success of instant special' of it. he said. "It is an example of 1939 in the same area as the Thresh- may have spelled their own doom the absolute instant special. We have er. The researchers also came up The substantial increase in regularl. done other shows, with less time to with the ironic statistic that the dis- scheduled r.etwork news shows, h. prepare, but they were less complete." aster took place on the 63rd anniver- says, took place because the install When Mr. Hagan read thefirst sary of the launching of the U.S. specials proved that professional am bulletin of the Thresher's disappear- Navy's firstsubmarine. imaginativetvnews couldattra, ance, he knew an instant special was viewers and sponsors. The increas 1 in the works. After getting clearance in turn reduces the need for specials from the network for a prime -time "In 1961. if Verwoerd had bee' slot, he sethis troops into action assassinated, there definitelywoul( allover the U.S. "Fortunately we have been a couple of instant spe had people on our staff who knew cials on it," Mr. Hagan said. "Bu somethingaboutsubmarines."he in 1966 there is no need because tlu said. He firstdispatched a mobile regularlyschedulednewscastsCal unit to the Naval Department at the cover the subject adequately." Pentagon and sent a man inside to While he seesadeclineinth, ferret out film footage on the Thresh- number of instant specials, they re. er. He sent the writers and research- main Mr. Hagen's firstlove. "The ers at NBC News in New York to improvisation to get them out on unearth anything and everything they Michael I. Sherlock, formerly NBC's time is the big challenge." he said. couldonsubmarines.He placed administrator of pricing and finan- "They are really the most fun to do. mobile units in New London. Conn., cial evaluation, has been appointed You get everything you can from the submarine service headquarters manager, television network budgets. every source you can thinkof and where a Court of Inquiry was being Previously, Mr. Sherlock held the pieceittogether, frominterviews. convened, and "as close as we could position of senior analyst in the bus- live action. cartoons, stills, film. radio to the scene" in Portsmouth. N.H.. iness affairs department. He joined reports. and maps. Every showis a the Thresher's base. A plane and NBC from CBS in 1960. real trial." 111

Television Age, October 24,1966 60 417713 (Continuedfrompage 31) Another thing keeping new prod- once have used shorter syndication uct off the syndication market is the shows.Bothofthe Westinghouse 'heater, orthey may combine two high cost of residuals that must be programs are 90 minutes in length r three ofCBS Films'Twilight Zone paid to the unions. Residual rights (although they're often trimmed to lows into a Theaterof Suspense to a half-hour program can run $6- an hour for local showing), and they resentation.Inthisway, viewers 8.000; for two runs of an hour pro- both are Monday -Friday strips, .em to accept filmed programs that gram. they might be $8,500. Multi- which means they fill an inordinate ley might rejectintheir original ply these costs by the number of amount of station time. The station sorter lengths. episodes in a package and a total of that buys either show can automatic- In the last two years, the selling $200-250,000 results. If the potential ally reject 15 half-hour programs it nphasis has been on color.Pro- demand in top markets isn't judged might once have had to buy to fill 'ams that might not have sold at all by the syndicators to be strong. a the same period of time each week. few years ago suddenly have be- show is tossed into the film vaults. Syndication by stations and groups ime "hot" simply because their pro - About 10 off -network programs that is nothing new. Storer Broadcasting Jeers had theforesighttoshoot could have gone into syndication this has hadDivorce Courton the market F.em in tint. Most recent off -network past year are gathering cobwebs be- for years. But the idea has gained rrograms with good records were cause it wasn't felt the demand war- increasing momentum as individual ack-and-white.andoftentakea ranted the investment for the resid- stations looked for "different" pro- ickseattotravelfilms, adventure uals. gramming that would get ratings, .ows of mediocre quality, or cos - and then found the programs could me dramasavailableincolor. Time is Tight be soldto other stations with the sowslike Everglades, Science Fic- sameobjectiveinview. WCAU-TV All of the above factors have play- m TheaterandLee Marvin Pre- Philadelphia came up withDisco - nts, ed havoc with the syndication picture for example. are reported by phonicScene,which SevenArts as it once existed. but there are other tilted Artists to have a new lease on distributes, in an effort to get in challengestotheold.established 'e by virtue of their color content. ontherock-and-rollgoldmineal- operators. These come from the new reen Gems'HazelandFlintstones ready pannedby The Lloyd Thaxton firmsthathave jumpedintothe so reportedly are doing well be - Show,out ofKCOPLos Angeles and market in recent years and quickly use of color, althoughFlintstones distributedby MCA. In Chicago, developed into powerful forces. isnumerous competitors in the col- WGN's Midcontinent Productions The British invasion, spearheaded -film -children's programming area. worked upBig Bandsand passed it by ITC. has found such programs as re shortage of color dramas and to 20th Century -Fox for distribution. uationcomedies. however.hurts The Saint and Danger Man (Secret les. Agent)fillingtimeslots that other- wise might have gone to U.S.-made Diversification is Key For the Long MO product. But itis the domestic com- In non -music areas. Triangle panies, offshoots of station groups Broadcasting has moved to dominate ndication prices in general have andindividualstations.thathave thesportsfieldwith aseriesof len depressedoverthelastfew producedthe mostnoticeableup- specials on automobile racing, para- 'ars. exceptinthetopmarkets heaval. chutejumping and others-with 'sere there are enough independent Among these, Westinghouse Broad- some 150 markets already having if lions tokeep demand high.In casting'sMike Douglas Showand bought one or more packages. Noting 'f.w York. Los Angeles, Chicagoand Mery Griffin Showhave been the that the long -popularArthur Murray ei% other markets, prices have held volcanoes. TheDouglasprogram Show,a dance party for those beyond well and even increased slightly. grew rapidly from a local midwest their teens, wasn't around these days, Outside of these areas, the station offering to a taped strip in 57 mar- Triangle gambleditssuccess could i often in the driver's seat and if kets a year ago, 115 today.Mery be duplicated. The result,Step This syndicator wants to makea sale, Griffin,which followed several other Way,is now in 52 markets as a co- I must take what he can get. Group W attempts to combat NBC's productionwithColgate-Palmolive. ks a consequence. it takes longer Tonight Showas a late -night draw, ThepsychologicaladviceofDr. (k% than formerly beforea new off- has climbed from 23 to 65 markets Joyce Brothersis on the air in 88 ( work series begins earninga prof - in the last year. Many buyers of the markets via another Triangle pro- or the syndicator. Once, the black- two programs use them instead of duction. s side of the ledger could be reach - feature films, as the feature market What Triangle has done is a must e (luring the first season of sales; underwentadwindlingof supply for the successful syndication outfit ;IAit can take two, three, or even along with inflated prices once the today:have something IT years for profits forevery- to start trickl- networksstartedbuying hugeli- body, no matter what the need or for- in. For thisreason. the syndica- braries for prime -time presentation. mat. Diversification is the key. When ti, are wary of acquiring any prop - Otherstations use the Griffin - the "other guy" is offering action -ad- c without long-range potential. Douglas programs where they might venture, offer sports or music or talk.

leuisionAge, October24, 1966 61 Another groupoperatorfollowing andothers. Nor does Seven Arts eastern markets; Official Films this line of reasoning is RKO Gen- figure on daytime plays for its pair Trouble with Fatherindozens eral, which is preparing a package of Lena Horne specials; and ABC marketsand Budweiser Beerha of 20 sports specials from Madison Films aimsits Sammy Davis and boughtStarPerformancein 1( Square Garden, along with other big Phyllis Diller specials. among others, MCA had a full -year renewal in 2 events that play there. Butitalso at prime -time periods. cities on Dr. Hudson's Secret fourth has Shirley Temple's Storybook and The whole area of specials in fact by Wilson & Co. Then, stilljust a series of interviews by William F. has resulted in a new rush of syndi- decade ago, executives of both \ BC Buckley. cated product. Peter M. Robeck Co. andCBS'syndicationoperatiot Now Metromediaisgetting into sold Hamlet in Elsinore in 40 mar- were expressing doubt that an influ the game.Itowns afull-fledged kets, a figure that once would have of major Hollywood features to t distributionunit,andtheDavid beenconsideredunobtainablefor would mean much to the syndicatio Wolper documentary production out- sucha"cultural"offering.Seven market. fit, and recently bought syndication Arts, which does most of its business rights to My Favorite Martian, the in feature films, expanded its cata- Crystal Was Clouded long -running CBS series.Addition- logue with such arty properties as "Most stations we've talkedto. ally it revived Truth or Consequences Richard Burtonin Dylan Thomas said one. "are planning to buy as a taped series, put it on its own and a ballet of The Nutcracker. Tri- tures only to replace their preset stations and sold it to others. angle'ssportsspecialsand David older features: the market for synd This ability-to air a show for a Wolper's documentaries have done cated film programs ismost firm. it %%ell for national advertisers. localaudience. and tinker with The clouded crystalballissti untilitis"right"-issomething Culture may be important these clouded ten years later. The syndic: most syndicators do not have. ABC days ina syndicator's library. but tors are diversifying their libraries Films' Girl Talk got a good tryout on bread-and-butter fareis more likely moving as quickly as possible int key ABC-TV stations; Mike Douglas tobesomethinglikeMidwestern color, refining their sales technique and Mery Griffin expanded from the Hayride, currently in 40 markets via carefully evaluating program poter Group W outlets;Storer and Tri- Avco Broadcasting, or a quiz show tial and the changing market. An angledeveloptheirprograms on like PDQ, distributed by Four Star. they have seen on thehorizon local stations first, then move them Like Rip Van Winkle. a syndicator brightgleamofhope.onesma onto the syndication front. While a who fell asleep in 1956 and woke up light that could change their hug' program is building an audience and today wouldn't recognize the business once again and breathenet working out any kinks, some of its ness. Then. as TELEVISION AGE point- life into it. The glow comes from tb production expenses are being de- ed out in a storyin August. "the uhf market. frayed by local sponsorship. The syn- lifeblood of film syndication is the This market has built up rapidl dicators, for their part. aren't accus- national and/or regional sponsor ... in the past 18-24 months. and th tomed to this kind of "waiting per- A film series made for syndication indications are that it will groweve' iod;" they've grown used to the idea and sold only on a market -by -market fasterinthe next fewyears. Th, of taking an off -network or original basisisnowtheexception."In uhf outlets in Chicago. Los Angeles property and moving itout across those days, only a decade ago, Tele- New York. Boston. Detroit. Houston the country as fast as possible. visionProgramsofAmericawas Milwaukee. Philadelphia alread! making Stage 7 and sellingitto constitute important buyers of syn Specials Get Spots Chef Boy-Ar-Deeforagroupof dicated programming. New station Do thestation groups represent are coming up in Pittsburgh,Atlanta realcompetitiontothe"straight" Cincinnati. San Francisco and othe syndicator? Many claim they do not. major markets. Already. CBS Film pointing out that much of the pro- estimatesthat10 percentof it! uhf out gramming they offer runsinday- gross comes from sales to more im time, while the off -network shows are lets-and thefigureis intendedforprime -timeornear - pressive whenit'snotedthatlaa' prime -timepresentation.But more year it was only two per cent. and more, the group films and tapes The matter of pricing for theuhf appear to be cutting into the business market is one of confusion. the syn of the syndicators, not only by fill- C. W. Cook(1.), president and chief dicators admit. and none arelookini ing large chunks of airtime. 'but by executiveofgeneralFoods,was for immediate bonanzas. Manyuhf frequently running in prime periods. elected chairman of the corporation. stations are limited in budgetand Certainly daytime slots aren't aim- He was succeeded as president and pick up very old syndicatedshow ed for by Four Star, for instance, chief operating officer by Arthur E. for next -to -nothing.often under a off the withitsSomething Specialseries Larkin Ir.(r.), formerly executive deal that permits them to pay once featuring Tony Martin, Pearl Bailey vice president. cost of the shows in the future

Television Age, October 24 62 11

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63 the stationisinthe black. Other Christmas(Continued from page 27) Like Phillips Van Heusen, Cluet uhf-ers, particularly those which are Peabody & Co., Inc., advertises fc not aiming for marginal audiences, tises Jade East at other times during ArrowshirtsduringtheFather. realize the only way they can combat theyear,thepre -Christmaspush Days and Christmas periods. Folio' their vhf competition is by obtaining accounts for 40 per cent of the ad ing last year's pattern, the compan shows that will draw. They are will- budget. This year's campaign is using will run a five -week campaign in to ing to spend fora PerryMason or 15 per cent more money than last spot markets in addition to its us otherimportantseriesofproven year's, which covered 55 markets. print advertisements. viewer attractiveness. Alsointhespotlightthispre - A considerably increased outlay. As more uhf stations come on the Christmas will be Passport 360, the Lanvin-Charles of the Ritz for Land air, and as more tvsets with all - new men's toiletries line from Phil- and Jean Nate perfumes is plant* channel selectors move into viewers' lips Van Heusen. The campaign will for this Christmas. The company wi homes, syndicators expect prices to be launched 11 weeks before Christ- be using network tv. on the average c go up on their available properties. mas to the tune of $1.3 million in one commercial minute a night begit 110 markets. The product was intro- They reason that the v's will have to ning in December. plus spoth i bid high for good programs to pre- duced lastDecember ineighttest over 30 markets. markets and went into national dis- vent the newcomer u's from siphon. There are a number ofall -yea tributionduringtheFather's Day ing off some of their audiences; and, round advertisers,too. who pum at the same time, the u's will have period. Phillips Van Heusen is also taking additionalmoniesintoChristma to offer more in order to get com- campaigns. Shulton. Inc.. advantage of the peak selling season is one c petitive programming. Freshcolor with heavy advertising for its shirts. these, generally spending 25 per cei fare in particular will command big The current campaign has a budget more for its Old Spice line Burin money, say the syndicators. the December selling slightly larger than last veal.-. season. tha As always, there are elements of during the rest of the year. This yea confusion and doubt to be weighed the company is spending about 2 into the optimism. Ten years ago, it per cent more in spot than it did las was the surge of fresh features onto year, covering 50 markets betwee the market. Today it is the late -night December 12 and 23. This is in addi programming ventures. The opening tion to a series of commercials o up of late -night by ABC-TV next NBC-TV. fallwithJoeyBishopwillleave Chesebrough-Pond's.aMother' many stations with stocks of feature Day and Christmas advertiser fo films that will be played off at other PrinceMatchabelliperfumes.wil times of day-squeezing further the cover 72 top spot markets this year few hours into which syndicated pro- A network series is also scheduled gramming can now go. The pro- A $6 -millionfallcampaign fo posed Overmyer Network will give Norelcoelectricshaversandthi independents and uhf stations new Beauty Sachet, the bulk of which wil programmingthatsimilarly will be used for a pre -Christmas program mean less time available for syndi- now is also underway. This firm i: cation offerings. introducing the Speedshaver major markets during this very hear Who Has Combination? push. Optimists among the syndicators Fortheyear2roundadvertisers note,however,thatABC'sother the end of the holiday season mean: ventures into late -night programming a return to the status quo. Forstrictly didn't pay off, and were short-lived. holiday -oriented advertisers. thougl The "fourth network"idea, many -the ones who groom themselves al think,won't come tofruitionfor Proud recipient of the 1966 Ameri- year for a Christmas debut-the several years yet-if itsucceeds at can Legion "Golden Mike" Auard, after Christmas means areturn tc all. WillardWalbridge,vicepresident quiet. After the season. assessment Therefore, if the uhf's can multi- and general manager ofKTRK-11 beginsanddecisionsaboutnext the ply at an increasing pace, thereis Houston,acceptedforSaluteto year's campaigns are made. For new money to be made in syndica- Youth,the station's series detailing pre -holidayadvertisers,businessis hittinghighs tion. Allittakes is more stations. upbeat activities of young people all dramatic,seasonally and/or the right combination of the over the state. The award was given and lows. And logically. tv's adverts. right programs. Most of the syndi- at the Legion convention in Wash- ing picture follows an equally erratic holi- catorsthinkthey'vegot-orare ington for "America's best tv pro- -if not as dramatic-pattern of day peaks and post -holiday lows. about to get-that combination. gram in the interest of youth."

Television Age, October 24, 64 In the picture

khan! T. O'Reilly, new senior opened and'used windows and mail vice president of Sullivan, Stauf- for Ferry -Hanley. a small advertis- r, Colwell & Bayles. feels strongly ing agency. ("to this day I can wrap tat in personnel selection and eval- a helluva package") and eventually ationinadvertising."there'stoo was allowed to assist in media and mai emphasis onspecialization." production. His starting salary was le feels many marketers lose out on $13.65 a week. (Small world depart. ood people by taking the narrow ment: one of Ferry-Hanley's clients iew-"find me a good ale man, at that time was Chux, a disposable nd me a good beer man, find me diaper. which. along with Chix.re- good auto retail man." In Mr. 0'. cently landed at SSC&B.) silly's opinion. imagination, drive, In 1910 Mr. O'Reilly joined Mc- desire to succeed. a willingness to Fadden Publications as assistant to ork. are essentials. and "experience the advertising manager and then secondary. - was named assistant sales promotion If Mr. O'Reilly speaks with par- manager. From 1942 through 1946 :ular feeling about this,itis per - he served in the U. S. Army in the ups because for many years he was infantry. In the service, he managed MR. O'REILLY specialistinone particular area to work in a good deal of schooling: Where the action is tutomotives I and now finds himself atthe Colorado School of Mines, an entirely different areai pack - Shrivenham American University in curt'account. Two years later he /agoods). For severalyears he England. and the Sorbonne. His last returnedto AyerinDetroitas is head of N. W. Aver's Detroit six months in the Army were spent Plymouth account supervisor and in fice with direct responsibility for on occupation duty in Vienna where 1958 was named vice president. He e Plymouth account: today. his as- he worked in public relations for the was appointed Detroit branch office ;nment is with the Household 66th Infantry Division. manager in 1959 with responsibilities 'oducts Division of Lever Bros. thatencompassed Plymouth and A recent visitor to hisnew offices When he was discharged, Mr. Valiantnationaladvertising(and, theGrolierbuildingon New O'Reilly had to makea de - just before it went out of business, irk's Lexington Avenue asked him cis' : whether to go to school or DeSoto), 18 Plymouth dealerassoc- the heavy automotive background go to work. He got married instead. elation&MichiganBellTelephone brings to SSC&Bt which lacks a and the decision was pretty much Co. and Yellow Pages. In February r account Imight suggest a new made forhim. He joinedN. W. of 1963,inaddition tohis other siness effort aimed at Detroit. Aver's media department as aspace responsibilities. he was named ex- buyer and ultimately moved in to the ecutive head of the office and man- 'innot herebecauseof my plans marketingdepartmentwhere ager of new business development automotive experience." Mr. 0% he did market analysis and research nationally. He was elected to Ayer's ily replied. "The fact is. my coin- on grocery and drug accounts. He board of directors in April of 1965. ; here had nothing to do with my was transferred to New York in 1952 r experience.-\Ir.O'Reilly is as an account executive on Surf and Mr. O'Reilly has just settled into ere he is because "New York is also worked on presentations. a new home in Rye, N.Y., with ere theactionis- and because Early in 1954 Mr. O'Reillywas his family. He has two sons-Dick, the lidst two and one half VCI1ES transferred back to Philadelphia to 19, who is a sophomore at Michigan 'f of his timewas spent on new organize a Plymouth dealercoopera- State and who will goon to law smess activityin the package tive advertising program. "Itwas a school, and Brian. six, who is at the -ids field for N. W.Aver. In ad- mammothadministrativejob,"he Rye Country Day School "and will ion. Mr. O'Reillyfeels that cer- recalls. because he had to start from probably go on to Reform School." n fundamentals of advertisingap- scratch. After the program anda The SSC&B executive's leisure time anywhere-"simplicity. clarity.a field force had been pieced together 1.Ique idea simply stated." centers around golf and the library. Mr. O'Reilly was sent to Detroitto His favorite reading subject isan- .1 native New Yorker(he was directit. and there. ultimately. he cient history, particularly the Greeks 1-nin Sheepshead Bay in19211. got involved in national advertising. and the Romans. His favorite ". O'Reilly beganhis career in ad- tele- Mr.O'ReillyjoinedKenyon & visionfareis ) tisingattheage of sports, with an em- 17.after Eckhardt inDetroit at the end of phasis on golf and professional xiduatingfromhigh foot- school. He 1955 as vice president on the Mer- ball.

ct.0,11 4gr, (1, tuber 21.1 em 65 i . THE LIGHTER SIDE Incamera

Most intriguing opening to a press "Ah. but getting a network to de- astronomy and the culinary arts release, /rom the San Francisco Ad- cide to telecast 'flirtations,' " writes Why? To produce cooking stars? vertising Club: Mr. Ledwith. "There's your bottle- * * * "Two lovely models help illustrate neck! (Ever reflect that a bottle has At the 100th meeting of theSocietl the talk, 'Admen Love Front Pro- a neck, but not a head?)" ofMotionPicture andTelevisi041 jection,' to be presented. .. Frankly we hadn't. but then a beer has a head. but not a neck. Put the Engineers in Los Angeles recentl (describedas * * * beer in the bottle and you're all set. Dr. John N. Ott Now, there's something to reflect on. "Florida nature photographer" I ported that radiation beams from Allan Ledwith is going right on Home TestingInstitute,bythe picture tubes may be making child, with his campaign to put Sweet Talk way,followedtheleadofNBC. on the air. For the unitiated, Sweet Procter & Gamble and Ted Bates, ren viewers lethargic. While hesaid lacking. an e* Talkisa program ideathat Mr. among others, in not being terribly conclusive proof is periment with rats led to his theory. Ledwith claims to have firstsub- interested in the program idea. mitted to NBC in 1957, and which The experiment reportedly involved * * * was rejected. In format, the program theplacing of two cages ofrats smacks ofthe old Arlene Francis From Harriet Van Horne's column directlyin front of a color tvset, Blind Date, the current Dating Game inthe New York World -Journal - Rats in one cage were shielded and a number of others. Undaunted. Tribune: heavyblackpaperwhilealead Mr.LedwithhasnotifiedHome "Speaking of wholesome, I wish shield surroundedtheother. Then Testing Institute that he'll pay $300 those unfrocked chemists. . . who thetvset was turnedon. withou for a survey to seeifthe average concoct therecipesforthe Kraft sound. for six hours each veekda housewife and family think his show commercialson The RoadWest and 10 hours on Saturday and Su is a great idea. would give some serious study to day. In 10 days, reported Dr. Ott, ratsprotected by theblack pa ADVERTISE NI NT showed abnormal activity; in 30 da RUT.... they were extremely lethargican WE NEU ALL had to be pushed to make them nio 80% DI US VOTED I about the cage. The other cage's ra TERRORIZED, ARID were normal. SOIJIE OF US KILLED. Dr. Ott's theory is radiation. Ou is that somehow the rats in the pap covered cage were moreintelli .1.004,441031ps than thoseinthe other cage, 1 that they knew the set was on . out there ...playing all day in gl

ious color.. . andthey couldn't WITH ND VIET MG it. Who wouldn't be frustrated. d traught, finally stupefied by all tho IN TIE BURIES, MAT'S riches so near at hand and yet YOUR VOTE TURN i ? unreachable? * * *

Most unintentionallysignificant line -of -the -week, adlibbed by Garry Moore at the close of a recentSun- day night program: "We want to thank Ed Sullivan Here's how John Chase, lamed edi- officials. Yet the basic problem is here, torial cartoonist of WDSU:TV,as it is all over America. WDSU-TV for allowing Alan King to appear pointed a finger of shame at fellow-audiences heed Chase, WDSU-TV with us tonight. Ed has Alanunder Orleanians. True, the primaryin- editorials and commentators. There'll exclusive contract for his program, volved only a few non -administrative be more voting next time! but we called up to ask permission, and he said, 'Sure. Garrv.anything WDSU-TV New Orleans I can do to help.' " NBC BLAIR TV

Television Are, October 24,1966 66 1

luw cananyone forget :Ise greatwar movies of the forties? to won't let them.

)r)Ddy knows that ifyour schedule is Elk; some every one of which is first rated- you to give up movie classics, areas, one sure way to get an and all of which are first run for television. iic:e is toput on a stirring classic. (with so many hours a day to fill), it' me way. (Their success at the box office wasso we don't think a healthy station can great they probably started the whole tit not theonly way. survive on the classics alone. British film revival singlehanded.) Why not call the man from WBC, and ogram Sales has comeup with From "Carry On Nurse" to "Crooks let PO- solution forweak spots. him show you how to capturean audience eatures. Anonymous", the lightly slapstick antics without any help from the marines. of the British are guaranteed to keep ;tow latestaddition -sixteen hilarious, atminute feature television audiences awake. films from Britain- So while we wouldn't dream of asking WBC PROGRAM SALES, INC. 240 West 44 Street, N Y.,N.Y. (112) 71t,t)300. TV GB 2A I Ftt..i 20 L.,t)! INDI At4A UNIVERSITY -LIBRARY Sr 7?I ALS DEPT

' I Nf.:TON I '4 4740:./

The 44 gull Frigate Constitution, nicknamed "OldIronsides" forty battles without a defeat including her historicduel with . "Guerrieri' during the War of 1812. Saved fromdestruction Oliver Wendell Holmes' famous poem, she is stillthe flagship of t Commandant of Boston's Naval Shipyard and anotherof Bosto heart -stirring historical attractions. For an 18" x24" copy of original watercolor by Robert Keenan, in full color,without adv using, suitable for framing, write to WHDH.

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