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WNET Local-Content-And-Service-Report . 2012 LOCAL CONTENT AND SERVICE “I’ve been watching NATURE all my life. Now I’m 23 and a marine REPORT TO THE COMMUNITY biologist.” - Jessica LaBlonde NATURE Facebook Fan Our Purpose: WNET is a multi-media public service non-profit that delivers lifelong learning and meaningful entertainment to our communities through content that feeds the mind, inspires curiosity, encourages action and nurtures dreams. LOCAL 2012 KEY LOCAL VALUE SERVICES IMPACT WNET, the New York tri - In 2012 , WNET used a full WNET programming state area’s flagship public range of television, on-line reached 120 million media enterprise, provides and mobile tools to viewers monthly public television, provide access to an nationally. Thirteen educational services and unmatched range of arts, reached 5.4 million community engagement science, public affairs, cumulative viewers each through its stations children’s and educational month and WLIW21 and THIRTEEN, WLIW21 and content for local and NJTV reached 3.3 and NJTV. national audiences. 1.3 million monthly, respectively. WNET produces and airs A dedicated drop-out programs for national and reduction initiative, 10,000 educators “American Graduate,” and attended the Celebration local audiences and has developed a range of special programming of Teaching and mobile and online tools to about the shootings in Learning and nearly ¾ of engage viewers, teachers Newton, CT were joined by a million educators use and students of all ages. expanded local public VITAL, an online affairs and documentary resource for educators productions and a new that leverages on-air arts initiative. content for focused classroom lessons. 2012 LOCAL CONTENT AND SERVICE REPORT First Quarter 2012 Following are highlights of programs produced and presented by WNET to PBS stations across the country. Great Performances: Tony Bennett: Duets II ; Great Performances at the Met: Don Giovanni ; Memphis ; Phantom of the Opera at the Royal Albert Hall ; Great Performances at the Met: Satyagraha ; The Thomashefskys: Music and Memories of a Life in the Yiddish Theater ; San Francisco Symphony at 100 ; Great Performances at the Met: Rodelinda : Handel’s opera stars Renée Fleming, with Andreas Scholl and Stephanie Blythe. Nature: Raccoon Nation, a three-part special entitled Ocean Giants: Giant Lives/Deep Thinkers/Voices of the Sea and River of No Return : A young couple spends their year-long honeymoon in the wilderness of Idaho. American Masters: Phil Ochs: There But for Fortune ; Cab Calloway: Sketches ; Margaret Mitchell: American Rebel & Harper Lee: Hey, Boo. Finding Your Roots with Henry Louis Gates, Jr .: Renowned Harvard scholar Henry Louis Gates, Jr. analyzed the genealogy and genetics of celebrity guests. Downton Abbey, Season Two, a Masterpiece production, proved very successful and generated extensive media buzz, a Golden Globe, several Emmy Awards and excellent ratings. WNET used the success of Downton Abbey to promote the station and engage with viewers on multiple levels. For the ninth consecutive year, national research confirmed that PBS is the most trusted institution and is considered an “excellent” use of tax dollars. PBS was also called the “most fair” network for news and public affairs. In addition, PBS KIDS was named the most educational TV/media brand, the safest on-air and online destination, and the top provider of content that helps children build reading and math skills. SundayArts was re-launched as NYC-ARTS , a primetime series with multiple digital platforms. The NYC-ARTS app was nominated for “Best New York City App” by The New York Times’ About.com. Children’s Programming Cyberchase celebrated its 10 th anniversary on January 21 st . A new Cyberchase website launched, housing the entire project’s content. The Washington Post recommended the new site as a fun, educational website for kids, and combined with a continued strong broadcast presence, the site makes Cyberchase one of the largest media-based math resources for children. WNET has formed a partnership with Ruckus Media Group to produce a series of interactive storybooks based on Cyberchase . 2012 LOCAL CONTENT AND SERVICE REPORT First Quarter, Continued Buzz & Delete Save the Day , an innovative spin-off of Cyberchase , in which kids will play the roles of Buzz and Delete on a journey through cyberspace, was funded through PBS's Ready to Learn grant initiative. The project will harness the power of interactive media to bolster math learning in children ages 6-8. Mission US: Flight to Freedom was launched on January 24 th . The program is the second in a series of free, digital role-playing games designed to transform the way middle school students learn U.S. history. Flight to Freedom immerses learners in the experiences of a runaway slave in the year before the Civil War. USA Today’s Jinny Gundmundsen reviewed the interactive game and gave it 4 out of 4 stars. The number of student players was more than 200,000, compared to approximately 95,000 in June 2011. Registered teachers have increased from about 6,800 to approximately 12,700 over the same period. Education The 7th Annual Celebration of Teaching & Learning provided a unique forum for demonstrating WNET’s engagement as a community partner in preK-12 education to thousands of teachers, administrators and stakeholders. This year’s event featured a range of WNET and public media content, talent, initiatives and instructional resources, including: Henry Louis Gates, Jr./Finding Your Roots; Yul Kwon/America Revealed; History Detectives; Sid the Science Kid; Dinosaur Train; Mission US; VITAL & PBS LearningMedia; PBS NewsHour’s “the.NEWS”; CPB’s American Graduate; Ready To Learn; NPR’s StoryCorps; and much more. WNET also produced The 2nd Annual International Summit on Teaching for the US Department of Education, hosting 24 countries/territories in a discussion about global education policy. VITAL (Video in Teaching and Learning) WNET’s primary instructional digital media portal continues to grow, with over 65,000 registered users of VITAL NY in New York State, with content added this fall from American Masters and Great Performances, as well as STEM-related (Science, Technology, Engineering, Math) resources supported by a $1.2M grant from NASA. VITAL extended its reach to New Jersey under the umbrella of NJTV. VITAL NJ, a new service created in collaboration with PBS LearningMedia, now provides free digital media based on public broadcasting content to the teachers and students of New Jersey. 2012 LOCAL CONTENT AND SERVICE REPORT Second Quarter Highlights Awards and Accolades The NYC-ARTS iPhone App won “Best New York City App 2012” in the About.com Readers Choice Awards. American Masters was awarded a Peabody Award for Charles & Ray Eames: The Architect and the Painter . Get the Math won a 2012 New York Emmy Award and was named a Webby Awards Honoree. Religion & Ethics NewsWeekly received a Webby People’s Voice Award in the “Religion & Spirituality” category. The program was also rewarded a Certificate of Merit from the Gabriel Awards. NJTV was honored with a Public Service Award from the Council on State Public Affairs. Women, War & Peace won two Overseas Press Club Awards – the “Edward R. Murrow Award” for Best TV interpretation or documentary on international affairs and the “Robert Spiers Benjamin Award” for best reporting in any medium on Latin America. The Overseas Press Club waived its rules limiting programs to a single award due to the program’s “exceptional quality.” American Masters Johnny Carson: King of Late Night was the highest-rated and most- watched American Masters in the series’ 26-year history. Programming: Local Treasures of New York: Building Stories featured the life of architect Costas Kondylis. Two new Treasures episodes, Pratt Institute and Art Underground , premiered in June. Long Island Business Report , a look at the economic and business trends that impact the three million residents of Long Island, premiered on WLIW21 with press in The New York Times and other outlets. NJTV NJTV continues its focus on local programming and fundraising. NJ Today featured an online and live interview with Managing Editor Mike Schneider and Ryan Miller, the recipient of a heart transplant and focus of a three-part special documentary series Ryan’s Heart . This live interview occurred after the final documentary segment was broadcast on NJTV in April. 2012 LOCAL CONTENT AND SERVICE REPORT Second Quarter, Continued Children’s and Educational Media Noah Comprende , was rebranded as Oh Noah! and launched its new season on pbskidsgo.org. Get the Math was added as a featured project of CPB’s American Graduate initiative. The season two modules, which focus on professional basketball, the restaurant business, and special effects production, began rolling out in May. Education American Graduate: A Conversation with Teachers , hosted by Ray Suarez of Need to Know and PBS NewsHour , was taped at the Tisch WNET Studios at Lincoln Center on May 22, for broadcast June 18. Pre-production began for WNET’s major 8-hour broadcast event, American Graduate Day NYC , on September 22, 2012, including securing community-based organization partners and sponsors. Interactive/Social Media #DoesArtMatter, a social media campaign to start a public dialogue about the role of the arts in society, was launched in March. In April, the MetroFocus iPhone App became available for download. MetroFocus also partnered with Columbia University’s Graduate School of Journalism. Students in the Master’s program will contribute fully produced content for MetroFocus , both on-air and online. Community Relations Immigrant Heritage Week from April 17 th - 24 th included the Community Stories campaign, a partnership between WNET and the Mayor’s Office of Immigrant Affairs. Neal Shapiro gave remarks at an Immigrant Heritage Week launch event at Gracie Mansion. The spots appeared on- air throughout the remainder of 2012. A launch event for Sherlock Holmes, Series 2 , hosted by WNET, WGBH and PBS in New York, was attended by 400 fans and members of the media along with several donors to the Masterpiece Trust.
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