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TOP 100 Most Valuable Chinese Brands 2014 TOP 100 Mosttop Valuable 100 Most Valuablechinese Chinese Brands Brands 2014 2014 TOP 100 Most Valuable Chinese Brands 2014 TOP 100 MostTOP Valuable 100 Most ValuableChinese Chinese Brands Brands 2014 2014 Brand Category Brand Value Brand Value % Brand Brand Category Brand Value Brand Value % Brand US$ Mil. Change 2014 vs. 2013 Contribution US$ Mil. Change 2014 vs. 2013 Contribution China Mobile Telecom Providers 61,399 21% 4 PICC Insurance 2,361 New 2 ICBC Financial Institutions 39,658 -2% 2 Yanghe Alcohol 1,977 New 3 Tencent Technology 33,879 68% 4 Poly Real Estate Real Estate 1,921 New 3 China Construction Bank Financial Institutions 25,510 6% 2 China Eastern Airlines Airlines 1,878 8% 3 Baidu Technology 19,986 -12% 5 New China Life Insurance 1,723 New 2 Agricultural Bank of China Financial Institutions 19,318 12% 2 Tsingtao Beer Alcohol 1,722 40% 5 Bank of China Financial Institutions 13,636 0% 2 Gree Home Appliances 1,657 2% 3 PetroChina Oil & Gas 13,433 12% 2 Tong Ren Tang Health Care 1,610 50% 4 Sinopec Oil & Gas 13,133 5% 2 China Southern Airlines Airlines 1,598 5% 3 China Life Insurance 12,702 -12% 3 Suning Consumer Electronics 1,586 -19% 2 Ping An Insurance 11,128 5% 2 ChangYu Alcohol 1,450 -53% 4 Moutai Alcohol 10,504 -19% 4 Haier Home Appliances 1,443 10% 4 China Telecom Telecom Providers 8,168 -5% 4 Country Garden Real Estate 1,337 New 3 China Merchants Bank Financial Institutions 6,785 0% 2 Evergrande Real Estate Real Estate 1,295 New 3 Yili Food & Dairy 5,068 86% 5 Midea Home Appliances 1,214 13% 3 Bank of Communications Financial Institutions 4,906 -1% 2 Sina Technology 1,172 -2% 5 China Unicom Telecom Providers 4,404 6% 2 Belle Apparel 1,170 New 4 Air China Airlines 3,653 12% 3 360 Technology 1,106 New 4 China Minsheng Bank Financial Institutions 3,416 New 2 Bright Food & Dairy 1,012 42% 5 CPIC Insurance 3,396 -2% 2 NetEase Technology 996 New 3 Mengniu Food & Dairy 3,105 30% 5 Wu Liang Ye Alcohol 937 -66% 4 Yunnan Baiyao Health Care 2,990 72% 4 Luzhou Laojiao Alcohol 923 New 4 Shuanghui Food & Dairy 2,679 60% 3 CR Sanjiu Health Care 841 86% 3 Lenovo Technology 2,585 15% 3 BYD Cars 780 New 1 Vanke Real Estate 2,547 New 3 Snow Beer Alcohol 764 13% 4 Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. 70 71 TOP 100 Most Valuable Chinese Brands 2014 TOP 100 MostTOP Valuable 100 Most ValuableChinese Chinese Brands Brands 2014 2014 Brand Category Brand Value Brand Value % Brand Brand Category Brand Value Brand Value % Brand US$ Mil. Change 2014 vs. 2013 Contribution US$ Mil. Change 2014 vs. 2013 Contribution New Oriental Education 754 New 4 Sanquan Food & Dairy 308 New 4 Harbin Beer Alcohol 720 20% 4 China Overseas Property Real Estate 294 New 1 Dabao Personal Care 718 New 2 Hisense Home Appliances 280 New 2 Ctrip Travel Agency 718 47% 2 Swellfun Alcohol 268 New 3 Industrial Bank Financial Institutions 604 New 1 Quanjude Catering 259 New 4 Longfor Real Estate 595 New 3 Septwolves Apparel 258 -60% 3 Hainan Airlines Airlines 572 9% 2 Supor Home Appliances 253 New 4 Lao Feng Xiang Jewelry Retailer 554 New 4 CITS Travel Agency 252 New 2 Tata Apparel 552 New 4 Hanting Hotels 239 New 4 Yanjing Beer Alcohol 518 -11% 5 Pearl River Alcohol 234 New 3 Metersbonwe Apparel 458 -62% 3 ZhongHua Personal Care 218 New 4 Robam Home Appliances 457 New 4 Sohu Technology 208 New 3 Gemdale Real Estate 454 New 2 China Taiping Insurance 202 New 1 Fulinmen Food & Dairy 450 14% 5 Huatian Hotel Hotels 201 New 4 Gujing Gong Jiu Alcohol 430 New 3 Ming Jewelry Jewelry Retailer 164 New 4 R&F Properties Real Estate 424 New 3 Aokang Apparel 162 New 4 Home Inn Hotels 421 New 4 Semir Apparel 158 -45% 2 Eastern Gold Jade Jewelry Retailer 404 New 4 Yonghe King Catering 152 New 3 China Everbright Bank Financial Institutions 391 New 2 Bosideng Apparel 146 New 3 Soho China Real Estate 370 New 2 Great Wall Alcohol 142 New 5 Suofeiya Furniture 363 New 4 Jinjiang Inn Hotels 141 New 4 Greentown China Real Estate 353 New 1 Lao Miao Jewelry Retailer 139 New 4 Anta Apparel 338 8% 3 Macro Home Appliances 135 New 4 Youngor Apparel 314 - 30% 3 Xueersi Education 134 New 4 Daphne Apparel 312 New 4 Yashili Food & Dairy 132 New 3 Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. 72 73.
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