TOP 100 Most Valuable Chinese Brands 2014 TOP 100 MostTOP Valuable 100 Most ValuableChinese Chinese Brands Brands 2014 2014
Brand Category Brand Value Brand Value % Brand Brand Category Brand Value Brand Value % Brand US$ Mil. Change 2014 vs. 2013 Contribution US$ Mil. Change 2014 vs. 2013 Contribution
China Mobile Telecom Providers 61,399 21% 4 PICC Insurance 2,361 New 2
ICBC Financial Institutions 39,658 -2% 2 Yanghe Alcohol 1,977 New 3
Tencent Technology 33,879 68% 4 Poly Real Estate Real Estate 1,921 New 3
China Construction Bank Financial Institutions 25,510 6% 2 China Eastern Airlines Airlines 1,878 8% 3
Baidu Technology 19,986 -12% 5 New China Life Insurance 1,723 New 2
Agricultural Bank of China Financial Institutions 19,318 12% 2 Tsingtao Beer Alcohol 1,722 40% 5
Bank of China Financial Institutions 13,636 0% 2 Gree Home Appliances 1,657 2% 3
PetroChina Oil & Gas 13,433 12% 2 Tong Ren Tang Health Care 1,610 50% 4
Sinopec Oil & Gas 13,133 5% 2 China Southern Airlines Airlines 1,598 5% 3
China Life Insurance 12,702 -12% 3 Suning Consumer Electronics 1,586 -19% 2
Ping An Insurance 11,128 5% 2 ChangYu Alcohol 1,450 -53% 4
Moutai Alcohol 10,504 -19% 4 Haier Home Appliances 1,443 10% 4
China Telecom Telecom Providers 8,168 -5% 4 Country Garden Real Estate 1,337 New 3
China Merchants Bank Financial Institutions 6,785 0% 2 Evergrande Real Estate Real Estate 1,295 New 3
Yili Food & Dairy 5,068 86% 5 Midea Home Appliances 1,214 13% 3
Bank of Communications Financial Institutions 4,906 -1% 2 Sina Technology 1,172 -2% 5
China Unicom Telecom Providers 4,404 6% 2 Belle Apparel 1,170 New 4
Air China Airlines 3,653 12% 3 360 Technology 1,106 New 4
China Minsheng Bank Financial Institutions 3,416 New 2 Bright Food & Dairy 1,012 42% 5
CPIC Insurance 3,396 -2% 2 NetEase Technology 996 New 3
Mengniu Food & Dairy 3,105 30% 5 Wu Liang Ye Alcohol 937 -66% 4
Yunnan Baiyao Health Care 2,990 72% 4 Luzhou Laojiao Alcohol 923 New 4
Shuanghui Food & Dairy 2,679 60% 3 CR Sanjiu Health Care 841 86% 3
Lenovo Technology 2,585 15% 3 BYD Cars 780 New 1
Vanke Real Estate 2,547 New 3 Snow Beer Alcohol 764 13% 4
Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.
70 71 TOP 100 Most Valuable Chinese Brands 2014 TOP 100 MostTOP Valuable 100 Most ValuableChinese Chinese Brands Brands 2014 2014
Brand Category Brand Value Brand Value % Brand Brand Category Brand Value Brand Value % Brand US$ Mil. Change 2014 vs. 2013 Contribution US$ Mil. Change 2014 vs. 2013 Contribution
New Oriental Education 754 New 4 Sanquan Food & Dairy 308 New 4
Harbin Beer Alcohol 720 20% 4 China Overseas Property Real Estate 294 New 1
Dabao Personal Care 718 New 2 Hisense Home Appliances 280 New 2
Ctrip Travel Agency 718 47% 2 Swellfun Alcohol 268 New 3
Industrial Bank Financial Institutions 604 New 1 Quanjude Catering 259 New 4
Longfor Real Estate 595 New 3 Septwolves Apparel 258 -60% 3
Hainan Airlines Airlines 572 9% 2 Supor Home Appliances 253 New 4
Lao Feng Xiang Jewelry Retailer 554 New 4 CITS Travel Agency 252 New 2
Tata Apparel 552 New 4 Hanting Hotels 239 New 4
Yanjing Beer Alcohol 518 -11% 5 Pearl River Alcohol 234 New 3
Metersbonwe Apparel 458 -62% 3 ZhongHua Personal Care 218 New 4
Robam Home Appliances 457 New 4 Sohu Technology 208 New 3
Gemdale Real Estate 454 New 2 China Taiping Insurance 202 New 1
Fulinmen Food & Dairy 450 14% 5 Huatian Hotel Hotels 201 New 4
Gujing Gong Jiu Alcohol 430 New 3 Ming Jewelry Jewelry Retailer 164 New 4
R&F Properties Real Estate 424 New 3 Aokang Apparel 162 New 4
Home Inn Hotels 421 New 4 Semir Apparel 158 -45% 2
Eastern Gold Jade Jewelry Retailer 404 New 4 Yonghe King Catering 152 New 3
China Everbright Bank Financial Institutions 391 New 2 Bosideng Apparel 146 New 3
Soho China Real Estate 370 New 2 Great Wall Alcohol 142 New 5
Suofeiya Furniture 363 New 4 Jinjiang Inn Hotels 141 New 4
Greentown China Real Estate 353 New 1 Lao Miao Jewelry Retailer 139 New 4
Anta Apparel 338 8% 3 Macro Home Appliances 135 New 4
Youngor Apparel 314 - 30% 3 Xueersi Education 134 New 4
Daphne Apparel 312 New 4 Yashili Food & Dairy 132 New 3
Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.
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