TOP 100 Most Valuable Chinese Brands 2014 TOP 100 MostTOP Valuable 100 Most ValuableChinese Chinese Brands Brands 2014 2014 Brand Category Brand Value Brand Value % Brand Brand Category Brand Value Brand Value % Brand US$ Mil. Change 2014 vs. 2013 Contribution US$ Mil. Change 2014 vs. 2013 Contribution China Mobile Telecom Providers 61,399 21% 4 PICC Insurance 2,361 New 2 ICBC Financial Institutions 39,658 -2% 2 Yanghe Alcohol 1,977 New 3 Tencent Technology 33,879 68% 4 Poly Real Estate Real Estate 1,921 New 3 China Construction Bank Financial Institutions 25,510 6% 2 China Eastern Airlines Airlines 1,878 8% 3 Baidu Technology 19,986 -12% 5 New China Life Insurance 1,723 New 2 Agricultural Bank of China Financial Institutions 19,318 12% 2 Tsingtao Beer Alcohol 1,722 40% 5 Bank of China Financial Institutions 13,636 0% 2 Gree Home Appliances 1,657 2% 3 PetroChina Oil & Gas 13,433 12% 2 Tong Ren Tang Health Care 1,610 50% 4 Sinopec Oil & Gas 13,133 5% 2 China Southern Airlines Airlines 1,598 5% 3 China Life Insurance 12,702 -12% 3 Suning Consumer Electronics 1,586 -19% 2 Ping An Insurance 11,128 5% 2 ChangYu Alcohol 1,450 -53% 4 Moutai Alcohol 10,504 -19% 4 Haier Home Appliances 1,443 10% 4 China Telecom Telecom Providers 8,168 -5% 4 Country Garden Real Estate 1,337 New 3 China Merchants Bank Financial Institutions 6,785 0% 2 Evergrande Real Estate Real Estate 1,295 New 3 Yili Food & Dairy 5,068 86% 5 Midea Home Appliances 1,214 13% 3 Bank of Communications Financial Institutions 4,906 -1% 2 Sina Technology 1,172 -2% 5 China Unicom Telecom Providers 4,404 6% 2 Belle Apparel 1,170 New 4 Air China Airlines 3,653 12% 3 360 Technology 1,106 New 4 China Minsheng Bank Financial Institutions 3,416 New 2 Bright Food & Dairy 1,012 42% 5 CPIC Insurance 3,396 -2% 2 NetEase Technology 996 New 3 Mengniu Food & Dairy 3,105 30% 5 Wu Liang Ye Alcohol 937 -66% 4 Yunnan Baiyao Health Care 2,990 72% 4 Luzhou Laojiao Alcohol 923 New 4 Shuanghui Food & Dairy 2,679 60% 3 CR Sanjiu Health Care 841 86% 3 Lenovo Technology 2,585 15% 3 BYD Cars 780 New 1 Vanke Real Estate 2,547 New 3 Snow Beer Alcohol 764 13% 4 Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. 70 71 TOP 100 Most Valuable Chinese Brands 2014 TOP 100 MostTOP Valuable 100 Most ValuableChinese Chinese Brands Brands 2014 2014 Brand Category Brand Value Brand Value % Brand Brand Category Brand Value Brand Value % Brand US$ Mil. Change 2014 vs. 2013 Contribution US$ Mil. Change 2014 vs. 2013 Contribution New Oriental Education 754 New 4 Sanquan Food & Dairy 308 New 4 Harbin Beer Alcohol 720 20% 4 China Overseas Property Real Estate 294 New 1 Dabao Personal Care 718 New 2 Hisense Home Appliances 280 New 2 Ctrip Travel Agency 718 47% 2 Swellfun Alcohol 268 New 3 Industrial Bank Financial Institutions 604 New 1 Quanjude Catering 259 New 4 Longfor Real Estate 595 New 3 Septwolves Apparel 258 -60% 3 Hainan Airlines Airlines 572 9% 2 Supor Home Appliances 253 New 4 Lao Feng Xiang Jewelry Retailer 554 New 4 CITS Travel Agency 252 New 2 Tata Apparel 552 New 4 Hanting Hotels 239 New 4 Yanjing Beer Alcohol 518 -11% 5 Pearl River Alcohol 234 New 3 Metersbonwe Apparel 458 -62% 3 ZhongHua Personal Care 218 New 4 Robam Home Appliances 457 New 4 Sohu Technology 208 New 3 Gemdale Real Estate 454 New 2 China Taiping Insurance 202 New 1 Fulinmen Food & Dairy 450 14% 5 Huatian Hotel Hotels 201 New 4 Gujing Gong Jiu Alcohol 430 New 3 Ming Jewelry Jewelry Retailer 164 New 4 R&F Properties Real Estate 424 New 3 Aokang Apparel 162 New 4 Home Inn Hotels 421 New 4 Semir Apparel 158 -45% 2 Eastern Gold Jade Jewelry Retailer 404 New 4 Yonghe King Catering 152 New 3 China Everbright Bank Financial Institutions 391 New 2 Bosideng Apparel 146 New 3 Soho China Real Estate 370 New 2 Great Wall Alcohol 142 New 5 Suofeiya Furniture 363 New 4 Jinjiang Inn Hotels 141 New 4 Greentown China Real Estate 353 New 1 Lao Miao Jewelry Retailer 139 New 4 Anta Apparel 338 8% 3 Macro Home Appliances 135 New 4 Youngor Apparel 314 - 30% 3 Xueersi Education 134 New 4 Daphne Apparel 312 New 4 Yashili Food & Dairy 132 New 3 Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. 72 73.