Jewish National Fund

2020 Campaign Plan

Dr. Sol Lizerbram Jeffrey E. Levine Ronald S. Lauder Russell F. Robinson President Chairman of the Board Chairman of the Board Chief Executive Officer Emeritus

Benjamin Gutmann Richard T. Krosnick Vice President, Campaign Chief Development Officer

October 1, 2019

Dear JNF Campaign Leaders:

I am honored to have the opportunity to lead the 2020 annual Campaign.

We continue with our $1 billion 10-year goal and look to surpass the $700 million mark by the end of the 2020 campaign year.

Jewish National Fund has had unparalleled growth, and like any good business, we need to continue reviewing our operations and look for creative and thoughtful opportunities to expand.

We restructured our national Major Gifts department with senior Jewish National Fund fundraisers working in partnership with our Major Gifts Committee. That group will support local community efforts to cultivate and solicit major donors and will improve communications around the country to enhance information-sharing about donors and prospects. This past year, the Major Gifts Committee undertook a study of our database to look at trends, growth of giving and donor recognition. The number of donors giving $5,000 or more has exploded to such a degree that we can no longer provide recognition at American Independence Park for $5,000 level donors -- we are simply running out of space. Therefore, beginning with this 2020 campaign year, recognition at American Independence Park will start at $10,000, with the exception of our Women for Sapphire Society donors.

We need at least 10,000 individual donors contributing $1,000 or more. At the close of our 2019 campaign, we have about 6,000 donors at that level. Our General Campaign (GC) leaders are spearheading an effort during the 2020 campaign year to identify opportunities to significantly increase this number. Our GC team is looking into two options: • Provide a menu of giving opportunities for donors giving between $1,000 and $4,999 as those donors will then feel connected to something specific. It is also believed that creating a philanthropic attachment to a specific area will enhance the likelihood of the donor increasing their giving. • Establish a giving society for $1,800 level donors, similar to Women for Israel’s Chai Society.

To complement the work of our Major Gifts and General Campaign teams, our Community Campaign leaders have been reviewing our tree sale operations. Additionally, we rolled out our new Be Inscribed program for the public to purchase a letter, word, or even a full Parashah in a Torah being written on Masada. In addition, our team is developing a plan to better reach the public through more frequent and targeted mail appeals, acquisition of lists, and better training for JNF Breakfasts – all to generate increased giving.

This Campaign Plan is a living document and point of discussion which we will update from time to time as new concepts or programs are developed to help us maximize our fundraising efforts. On behalf of the entire national Campaign Cabinet, I want to thank you for your efforts to help JNF continue to build the land of Israel.

Ben Gutmann Vice President, Campaign

TABLE OF CONTENTS

Quarterly Campaign Descriptions……………………………………………… 1

National Campaign Calendar…………………………………………………… 2

Gift Unit Goals per Community…………………………………………………. 8

Major Gifts………………………………………………………………………… 9

Planned Giving…………………………………………………………………… 11

General Campaign……………………………………………………………….. 12

Community Campaign…………………………………………………………… 16

Women for Israel…………………………………………………………………. 20

JNFuture…………………………………………………………………………… 23

Small Communities Outreach…………………………………………………... 24

Missions and Tours………………………………………………………………. 25

Board Development……………………………………………………………… 28

Task Forces, Boards and Committees………………………………………… 31

Executive Management…………………………………………………………. 34

Executive Campaign Development Team…………………………………….. 34

Leadership Lists………………………………………………………………….. 35

or more. A $1,000 gift is a significant milestone for QUARTERLY SYSTEM the relationship between the donor and the organization. It indicates they prioritize JNF among The Jewish National Fund fiscal campaign year is their charities, and history tells us that, with proper October 1 through September 30. cultivation, the donor may become a major gift society level donor. Additionally, JNF is a national Understanding the rhythm of the calendar is organization and, therefore, our relationship with essential to having a successful campaign. For our donors doesn’t go on hiatus when they travel to example, the months consistently bringing in the their winter homes. During the winter months, our most revenue are October, December, March and winter connection activities, which take place in September. Our campaign tends to slow in the Florida, Arizona and California, are designed to summer months after schools close and families go engage our donors year-round. on vacations. Then, in mid-August, when schedules return to normal, we have a mad dash of just six Quarter 3 weeks before we close our annual campaign on April – June September 30. This is why our quarterly campaign • JNF Spring Campaign calendar is designed with specific programs and 85% COMPLETION TOWARD ANNUAL GOAL themes to push our team to focus on different segments of our donor base. We have found in past The third quarter may be the most important of years when we did not have these campaign all. Because our fiscal campaign year closes at the functions, the rate of gifts closed actually end of September, and revenue during the summer slipped. Our quarterly system works and is the best months of the fourth quarter tend to slow down, tool to ensure all donors are reached by the end of our success in the third quarter is a good indicator the fiscal campaign year. of how our campaign will ultimately close. The goal of JNF Spring Campaign is to reach out to all past We divide our calendar into four quarters, each donors of $250 or more who have not yet made with a different focus. their annual donation. Quarter 1 Quarter 4 October – December July – September • Leadership Leads • Summer Blitz • Major Gifts Corridor • “Lapsed Donor” Review • End of Year • Planning for Next Fiscal Year 30% COMPLETION TOWARD ANNUAL GOAL 100% COMPLETION TOWARD ANNUAL GOAL The first quarter focuses on three elements, The final three months of the campaign are a good encouraging all JNF lay leaders to make their annual time to review our donor base and reach out all gift, reaching out to our major donors and donors who have not made their annual gift. It is contacting donors who typically give at the end of also devoted to planning for the next fiscal the calendar year. year. The budgeting process takes place each Quarter 2 summer and local communities should be planning their calendars and leadership teams for the next January – March fiscal year. Summer Blitz brings national lay leaders • 2020@$1,000 to communities to assist in the cultivation and • Snowbird Activities…Winter Connection solicitation of donors. Lay leaders will visit nearly 60% COMPLETION TOWARD ANNUAL GOAL forty communities each summer, speaking with hundreds of JNF donors and prospects. During the second quarter we make a major effort to increase the number of donors giving at $1,000

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CAMPAIGN CALENDAR

October 2019

October 1 2nd Day Rosh Hashanah

October 9 Yom Kippur

October 14 – 15 Sukkot

October 21 Shmini Atzeret

October 22 Simchat Torah

October 24 – 31 Israel Tour: Pennsylvania Board Mission

October 24 – 31 Israel Tour: Spirit of Israel Tour

October 30 – November 3 Israel Tour: Optional President’s Society Mission to Bulgaria

Happening in October: Leadership Leads

Major Gifts Campaign Corridor

B’Yachad mailing to 800,000 homes

Planned Giving postcards (Mail 25K weekly)

Planned Giving Donor Advised Fund letter

Be Inscribed national mailing prior to Simchat Torah

Community Planned Giving prospect cultivation initiative. Identify 100 Planned Giving prospects – personalized informational letters mailed, follow up phone calls by local JNF professionals and lay leaders

November 2019

November 3 – 7 Israel Tour: President’s Society Mission

November 4 – 11 Israel Tour: Israel H2O Tour

November 5 – 12 Israel Tour: Israel Ride (in partnership with Arava Institute)

November 10 – 14 Israel Tour: Housing Development Fund Task Force Mission

November 10 – 17 Israel Tour: Arts and Fashion Tour

November 10 – 19 Israel Tour: Sunshine Tour: For Active Adults 55+

November 28 Thanksgiving

Happening in November: Leadership Leads

Major Gifts Campaign Corridor continues

Planned Giving postcards (Mail 25K weekly)

Calls and follow-up meetings with 100 community Planned Giving prospects

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Product postcard for Chanukah candles and Chanukah card promotion

Major Donor “Thank You” Chanukah candle mailing

Planned Giving IRA rollover mailing

December 2019

December 1 – 5 Israel Tour: Rabbi’s Mission

December 3 Giving Tuesday Year- End Campaign/ Marketing Blitz

December 21 – 30 Israel Tour: JNF Alternative Winter Break

December 23 – 29 Israel Tour: Volunteer Vacation: For Ages 25 – 35

December 25 – January 2 Israel Tour: Hadassah-JNF Israel Family Tour

December 26 – January 5 Israel Tour: Caravan for Democracy Student Leadership Mission to Israel

December 23 – 30 Chanukah

Dates from December through Israel Tour: Taglit-Birthright Israel February

Happening in December: Leadership Leads

Major Gifts Campaign Corridor continues

Winter Connection Campaign

Calls and follow-up meetings with 100 community Planned Giving prospects

Planned Giving postcards (Mail 25K weekly)

Year End Direct Mail Mailing – Hit homes December 2

Russell’s Year End Mailing – Hit homes week of December 9

Year End Follow-up Card Mailing – Hit homes week of December 23

January 2020

January 16 – February 27 Israel Tour: CAARI (Canadian American Active Retirees in Israel)

January 23 Major Donor Thank You Dinner in South Florida (in conjunction with Winter Connection Brunch) January 24 Winter Connection Brunch

Happening in January: 2020@$1,000 Campaign begins

Winter Connection Campaign continues

Planned Giving postcards (Mail 25K weekly)

Product postcard to promote Tu BiShvat tree planting

Tu BiShvat in the Schools mailing lands in schools

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Speakers Bureau Postcard

Year in Review Mailing – Hit homes January 27

February 2020

February 9 – 13 Israel Tour: Makor Mission

February 10 Tu BiShvat

Happening in February: 2020@$1,000 Campaign begins

Winter Connection Campaign continues

Postcard to promote sale of Purim cards

Planned Giving postcards (Mail 25K weekly)

Jewish Disability Awareness and Inclusion Month Campaign

B’Yachad mailing to 800,000 homes

Tu BiShavat/JNF Day Campaign

Sababa Society mailing

March 2020

March 10 Purim

March 20 – 23 Major Donor Thank You Weekend in San Diego, CA

March 20 – 23 JNFuture Leadership Summit in San Diego, CA

March 22 World Water Day

Happening in March: 2020@$1,000 Campaign continues

Project Baseball Opening Day

Planned Giving postcards (Mail 25K weekly)

Communities organize fundraising teams for JNF Spring Campaign

April 2020

April 9 – 16 Passover

April 21 Holocaust Memorial Day

April 28 Yom HaZikaron

April 29 Yom Ha’atzmaut

April 19 – 26 Israel Tour: Interfaith Tour

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April 19 – 27 Israel Tour: Spirit of Israel Tour

April 21 – 27 Israel Tour: Modern Israel: 2020 Negev Adventure

Spring 2020 (dates TBD) Israel Tour: 2020 Negev Adventure

Happening in April: JNF Spring Campaign preparation begins

Planned Giving Postcard (Mail 25K a week)

Major Donor Yom Ha’atzmaut Mailing – send first week

Postcard mailing for Mother’s Day trees

Passover Direct Mail – Hit homes April 6

Sababa Society Yom Ha’atzmaut mailing

May 2020

May 1 – 9 Israel Tour: Culinary, Wine and Music Tour

May 3 – 12 Israel Tour: Sunshine Tour: For Active Adults 55+

May 10 Mother’s Day

May 12 Lag B’Omer

May 22 Day

May 29 – 30 Shavuot

May 31 – June 7 Israel Tour: Dare to Venture

Dates from May through August Israel Tour: Taglit-Birthright Israel

Happening in May: JNF Spring Campaign begins

Women’s Month

Planned Giving Postcard (Mail 25K a week)

Special promotion of Be Inscribed for Shavuot

Postcard mailing for Father’s Day trees

Planning Giving push – calls and follow up meeting with PG prospects

June 2020

June 16 Father’s Day

June 28 – July 5 Israel Tour: Singles Tour: For 40s and 50s

Happening in June: JNF Spring Campaign continues

Planned Giving Postcard (Mail 25K a week)

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B’Yachad Newsletter mailed out – 800k pieces

June Direct Mail – Hit homes June 15

Speakers Bureau postcard

July 2020

July 5 – 9 Israel Tour: JNFuture Leadership Institute Mission (JLIM)

July 30 Tisha B’Av

Happening in July: Summer Blitz begins

Identify lapsed donors for end-of-year solicitations

Community database audits and cleaning up of donor records

Lapsed donors of $1000 mailing

Planned Giving Postcard (Mail 25K a week)

August 2020

Happening in August: Summer Blitz continues

National Campaign Planning Meeting – Date TBD

Planned Giving Postcard (Mail 25K a week)

Non-fundraising staff phone solicitations

September 2020

September 20 1st Day Rosh Hashanah

September 21 2nd Day Rosh Hashanah

September 28 Yom Kippur

Happening in September: Summer Blitz continues

Planned Giving Postcard (Mail 25K a week)

AMHSI campus packages to incoming college freshman

Rosh Hashana Direct Mail

Rosh Hashana Major Donor Mailing

Product postcard to promote Rosh Hashana cards and trees

Speakers Bureau postcard

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October 2020

October 14 - 15 Sukkot

October 21 Shemini Azeret

October 22 Simchat Torah

October 19 – 23 Israel Tour: Pre-Conference Tour to Morocco

October 25 – 29 National Conference 2020 in Israel

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2020 Gift Unit Goals per Community

Central New Eastern Greater Arizona Jersey Pennsylvania Los Angeles Major - 165 Major - 116 Major - 87 Major - 227 General - 185 General - 180 General - 302 General - 388 Community - 1,473 Community - 2,155 Community - 2,856 Community - 2,463

Illinois Mid-Atlantic Midwest States Mountain States Major - 137 Major - 132 Major - 73 General - 291 General - 121 General – 216 Major - 98 Community - 2,878 Community - 2,631 Community - 2,217 General - 158 Community - 1,130

Northern Nevada New England Northern Florida California Major - 50 Major - 111 Major - 95 Major - 92 General - 52 General - 221 General - 228 General - 145 Community - 440 Community - 2,318 Community - 1,739 Community - 1,103

Northern Pacific Ohio Valley Orange County Ohio Northwest Major - 57 Major - 37 Major - 36 Major - 22 General - 152 General - 77 General - 69 General - 42 Community - 1,016 Community - 714 Community - 834 Community - 272

Palm Springs San Diego Southeast Southern Florida Major - 26 Major - 43 Major - 107 Major - 227 General - 67 General - 107 General - 399 General - 297 Community - 724 Community - 764 Community - 1,989 Community - 3,143

Southern Tri-State Western Southwest New Jersey (NY Area) Pennsylvania Major - 56 Major - 46 Major - 764 Major - 18 General - 134 General - 75 General - 809 General - 62 Community - 1,811 Community - 1,126 Community - 11,508 Community - 861

2020 JNF NATIONAL TOTALS

Major Gifts – 2,823 General Campaign – 4,923 Community Campaign – 48,572 (** CC excludes trees/products)

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channels, professional networks, family relationship Major Gifts Campaign mapping, etc o Nina Paul, Vice President, Major Gifts To research and develop Next-Generation Bernice Friedman, Assistant Vice President, Major Gifts donors (to involve major donors’ children Diane Scar, National Campaign Director, Major Gifts and grandchildren in our work separate from JNFuture) Jewish National Fund’s Major Gifts campaign consists of: • To identify frequency of gifts and research recent ✓ Lifetime Giving: history to better rate donors going forward • World Chairman’s Council ($1,000,000 lifetime • To recognize all major donors’ contributions by giving) being cognizant of opportunities for new leadership • Century Council ($100,000 lifetime giving) • To work with and review the General Campaign level ✓ Annual Giving: donors to identify who can be moved up • King Solomon Society (minimum $100,000 annual gift) The Major Gifts Chair will convene conference calls with the committee, as well as face-to-face meetings throughout the • Negev Society (minimum $25,000 annual gift) year. This committee will be active in thank-you outreach • President’s Society (minimum $10,000 annual calls to our Negev Society and higher donors. They will also gift) continue to review and recommend enhancements to the • Herzl Society (minimum $5,000 annual gift) major gifts thank-you programming and recognition. • Sapphire Society (minimum $5,000 annual gift)

** see Women for Israel Campaign In addition to local regional thank-you events, to also • Root Society (minimum $1,000 annual gift for systemize additional thank-you events by action area and JNFuture) hold all regions accountable for “x” number of thank-you events per year, including educational programs for major Major Gift development goals for the year will focus on donors by bringing in Israeli affiliates leadership and organization on the community level and include reaching out to all local Major Gift Chairs and All boards must have engaged Major Gifts Chairs who professionals to create lines of communications to assist in understand the requirements of their position. Chairs are effective Major Gift efforts. Local Major Gifts committees expected to work with their professionals to develop major with defined goals and organization are critical to the gifts committees and identify and solicit major donors in an success. effort to grow this critical campaign division.

A strong national Major Gifts committee continues to Community Major Gifts Chair and committee responsibilities function with leadership willing to actively mentor, solicit, include: plan, consult and reach out to community leaders to enhance • Reviewing lists of members of Major Donor Societies the possibilities of success. The committee will include • Reviewing and assigning donors giving $2,500 or leaders from around the country. more as potential major donors • Asking all board members to help make The purpose and objectives of the Major Gifts Committee are introductions to prospects the following: • Using Makor members for solicitor training session • To implement a stewardship program for major dedicated to major gifts giving and as a source of donors who are less engaged and attempt to bring motivation them closer to JNF’s mission and involvement • Soliciting 5 – 8 current donors each • To work with the marketing department and a • Working with the fundraising professionals who will liaison from the Israel staff to offer donor updates create a list of solicitors and their prospects and on how their projects/investments are being utilized reviewing it monthly at the Major Gifts meeting; the for more effective follow-up list will serve as a reminder to solicit the prospects • To enhance major donor retention by focusing on • Reviewing national campaign tools, such as the building relationships with our major donors President’s Society Mission and the Major Gifts o Conduct focus groups around the country to Reception at the National Conference, the National speak with those less engaged to find out Major Donor Weekend in San Diego, the South why they are involved with JNF and what Florida Winter Connection, as well as other events we can do to further enhance their link to throughout the campaign the organization • Planning Major Donor thank-you events; events • To institute greater dialogue and cross-fertilization should take place at least once per quarter amongst regions to identify and cultivate major donors; actively seek referrals through alumni 9 | P a g e

• Major Gifts committees and their professional staff Mega Donor Prospecting Committee will identify specific prospects with the capacity to The National Major Gifts Committee will identify, plan and make six-figure gifts and develop a plan of action to solicit the top philanthropists in the country. In recognizing cultivate and communicate with them, eventually the need to grow our million-dollar donor base, we will leading to a solicitation; we should be leveraging activate this committee to assist in gathering the top relationships of leadership and other friends of JNF prospect names. Research will be done in order to best and use the same approach as one would in any understand the motivation and potential connections and sales environment to get to a face-face meeting follow-up steps will be created, monitored and evaluated as • Providing monthly analysis of the number of gifts to the potential toward making a 7-figure ask. Solicitors of closed in each category, percentage closed versus these prospects may be from this committee or other lay annual goal and reviewing cultivation progress of leadership active with the campaign. individual prospects and strategies to close those gifts Makor • A national goal of increasing the number of annual Makor is a specially trained cadre of select JNF donors from major donors from 2,000 to 3,000 across all Major around the country who speak on behalf of the organization Donor Societies pro bono. Members of Makor are required to make a minimum annual contribution of $7,500 to JNF, raise $25K ✓ Programs include: annually, attend the annual retreat immediately following the • Mega Donor Prospecting Committee National Conference and travel to Israel every other year on • Major Gifts Management Program the Makor mission to learn the scope and function of JNF so • World Chairman’s Council and King Solomon they are well-equipped to articulate this experience upon Society Development their return to the United States. Members of Makor devote • National Conference Major Donor Programs hundreds of hours a year to leadership activities for JNF, • National Major Donor Weekend in San Diego locally as well as nationally. Although members of Makor are (March 20-23, 2020) utilized as speakers, the primary focus of the group is to • Winter Connection (January 24, 2020) fundraise for the organization. Makor has raised millions of • Major Donor Missions to Israel dollars for JNF over the years. • Targeted Boutique “By Invitation Only” Missions • Local community Major Donor “thank-you” Targeted Boutique “By Invitation Only” Missions gatherings To continue the effort of engaging new Major Donor prospects for leadership and campaign, we know that our Major Donor Missions to Israel best opportunity is to show people the work we do on the A benefit of joining the King Solomon Society, the Negev ground in Israel. The idea of these boutique missions is to be Society and the President’s Society is the opportunity of very specific and targeted. They require a chair who is a joining one special subsidized mission to Israel. One full land Major Donor who wants to lead a group of his/her friends. subsidy above a $250 registration is provided per household The chair would be the key leader to send the invitations, per campaign year. For the 2020 Campaign year, there will be help develop the itinerary, be the leader on the mission and two unique opportunities. assist in the fundraising activity and follow up. There would • November 3-7, 2019 is the President’s Society be 3-5 of these boutique missions per campaign. This concept Mission to Israel. An added opportunity (not has been done both in NYC and Brooklyn, and we have seen subsidized) is the pre-mission to Bulgaria, from very positive results. October 30 - November 3, 2020 • Spring, 2020 (dates TBD) will be the Negev Society Major Gifts Management Program Mission to Israel This program is designed to further expand our Major Gifts donor base by having our National Major Gifts Committee Major Gifts Campaign Tools for Success and our Community Major Gifts Chairs and Committees, along with the JNF fundraising professionals, work together Major Gifts Campaign Corridor to recommend 4-5 new prospects at $100,000 plus and 4-5 As the campaign kicks off October 1, the focus of our new leads of $50,000 and over. The goal is to ultimately have professional and lay leadership team is on closing as many of the prospect solicited for a gift in cooperation with the our past major donors during the October – December time individual who passed on the lead. period. This allows the pace of the campaign to get a strong start toward our goals. Major Gifts committees need to meet The Major Gifts Committee, in various meetings and at the very beginning of this time period to allow the best conference calls, will discuss strategies and share potential chances of success. network opportunities. When advisable, these prospects will be invited to dinners, parlor meetings, snowbird events (as applicable) and other identified/specified opportunities to 10 | P a g e educate and involve them in JNF. On a case-by-case basis, to be approved directly by JNF’s CEO, a special VIP trip will be Planned Giving and the Gould organized for individual prospects whom the fundraising professionals and lay leadership believe have the capacity for Legacy Society an annual gift of a minimum of $100,000. Approval must be David Frank, Vice President, Planned Giving sought from the CEO prior to extending an invitation to the Robert Dubin, Assistant Vice President, Planned Giving prospect. Matt Bernstein, Chief Planned Giving Officer

Winter Connection Programs in Florida, California, Jewish National Fund’s Planned Giving Department and the Arizona and Colorado Gould Legacy Society are responsible for raising money During the winter, “snowbirds” from the Northeast and through legacy giving. Midwest find their way to communities around the country including Boca Raton, Florida, Phoenix, Arizona, and Palm The campaign targets donors who are looking to make tax Springs, California. In addition, many from around the wise and/or income producing gifts through the techniques of country “snowbird” in ski resort towns in Colorado and Utah. Charitable Remainder Trusts, Bequests and other As a national organization, JNF has a unique opportunity to testamentary arrangements including Charitable Gift bring these part-time Jewish communities together for Annuities, Endowments and Donor Advised Funds. events, celebrations and fundraising. Utilizing our national network of fundraising professionals and lay leadership, JNF Planned Giving contributions to Jewish National Fund help is afforded the opportunity to maintain year-round secure our financial future, while offering donors recognition relationships with our “snowbird” donors, while also today. engaging in outreach programming to expand our donor • base. All contributions raised through this program are Charitable Gift Annuity Program: minimum credited to the home community of the donor contribution is $5,000 • Donor Advised Fund: minimum contribution is MAJOR GIFTS CALENDAR $10,000 • October 30 – November 3, 2019 Charitable Remainder Trust: minimum contribution Optional President’s Society Pre-Mission Mission to Bulgaria is $100,000 • Bequests or life insurance can be made at any level November 3 – 7, 2019 For the 2020 campaign, communities are challenged to President’s Society Mission to Israel review the database to identify 100 planned giving prospects.

Long-time tree buyers and direct mail donors, especially January 23, 2020 those 60-years of age and older, often respond positively Major Donor Reception, South Florida (in conjunction with when approached about our Charitable Gift Annuity Program. Winter Connection) The Planned Giving Department will mail introductory letters

to the prospects and the community offices will follow up January 24, 2020 with personal phone calls. Winter Connection Brunch, South Florida The Gould Legacy Society Campaign centers on the following March 20 – 23, 2020 themes: Major Donor Thank You Weekend, San Diego, CA • Developing existing Planned Giving Donors for March 21, 2020 continued contributions. This is something we have World Chairman’s Council Dinner (in conjunction with done successfully in the past as we note a high Major Donor Thank You Weekend) percentage of new gifts are from repeat donors. We believe this is accomplished by constant Spring, 2020 communication between the donor, the Planned Negev Mission Giving Department and the excellent “customer service” provided by JNF fundraising professionals October 25 – 29, 2020 and our outside vendors. The Planned Giving JNF National Conference, Israel Department is in touch with donors in several ways during the year: in addition to the checks we send on a regular basis, we also send birthday cards, newsletters, a year-end appeal and more. • A concerted marketing effort will be made to the allied professionals in each of our communities for campaign year 2020. Allied professionals are 11 | P a g e

attorneys, accountants, investment advisors and • At least two planned giving seminars should be held insurance professionals. in each community. Partnering with a law firm, CPA • The goal is to have an allied professionals committee firm or insurance firm, as underwriter and corporate in each area whose sole responsibility is to enhance sponsor, seminars should discuss the benefits of JNF’s planned giving image with other planned giving estate and charitable planning. Invitees should be allied professionals. The responsibility of each JNF donors and prospects. committee member is to become an advocate for • Every community should call JNF Gould Legacy JNF Planned Giving and to make Jewish National Society annuitants on their birthdays. Fund the agency of choice to clients. • Every community should make an effort to involve • Developing JNF Leadership attorneys, accountants and financial planners on It is imperative that we train our lay and professional their local boards. A major effort should be made to leadership to understand that a planned gift is an add attorneys, accountants and financial important second ask during a solicitation. In professionals’ contact information into the JNF addition, all leadership should be asked to sign a database. Letter of Intent indicating their intention to make Jewish National Fund a part of their legacy. National Tactics • The Daron and Ron Barness Circle • Mail 400,000 postcards in targeted markets to The Daron and Ron Barness Circle is the recognition people age 60+ that discuss the benefits of society for gifts of life insurance policies. A life Charitable Gift Annuities. This will yield many leads insurance gift is an important way to ensure a legacy and enable more annuities to be closed to JNF. Life insurance leverages the donor’s • Do special year-end mailing to all annuitants and contribution so that even a modest premium can planned giving prospects providing rates for funding translate to a significant gift in the future. Life a new annuity and mail out birthday cards to all Gift insurance gifts will be marketed through our allied Annuity donors professionals committee particularly through life • Develop a relationship with trust and estate insurance professionals. attorneys. Targeted mailings of B’Yachad newsletter Planned Giving Committees and other JNF literature will be sent on a regular Each community should appoint a Planned Giving Chair and basis to trust and estate attorneys select appropriate leadership to serve on the Planned Giving • Encourage gifts of life insurance by developing the Committee. This committee will be responsible for the Barness Circle following: • Hold a CLE event for attorneys • Connecting Jewish National Fund with allied • Promote Planned Giving and market programs professionals in the area through continuing education seminars. • Solicitating fellow JNF leaders to get 100% • Leaders solicit their peers (national, community and participation in our “Letter of Intent Program” Makor) • Segmenting community and targeting people 65 • Incorporate Planned Giving into all national years and older for special mail campaign to inform meetings (including community board meetings and them about Planned Giving opportunities Makor retreat) • Planning community-wide events for 25- and 50-year donors and Gould Legacy Society members. (A $2,000 disbursal from the Gould Legacy Society will General Campaign be provided to all communities to be used Bob Cohan, Co-Chair, General Campaign specifically for Planned Giving events.) Robert Weiss, Co-Chair, General Campaign • Acting as JNF Planned Giving ambassadors and Deb Rochford, National Campaign Director, Southwest and advocates at community-wide events Desert States

Community Tactics Key General Campaign Programs: • Events should be held to honor Gould Legacy Society • Leadership Leads donors. In a public setting, annuitants should be • 2020@$1,000 given the Tiffany Blue Box for their gifts of $50,000 • Summer Blitz Campaign or the Gould Legacy Society pin. Of particular benefit • Professional Societies currently include: Doctors for would be to organize Chanukah or Yom Ha’atzmaut Israel, Lawyers for Israel, Finance for Israel, Rabbis events or events celebrating Jewish holidays. for Israel and Women’s Chai Society • Outreach efforts should be made to visit with 25- and 50-year donors to present them with the special General Campaign 2020 objectives are: certificates in recognition of their years of giving. • To increase total gift units of $1,000 - $4,999 from 4,000 to 5,000 donors 12 | P a g e

• To raise a total of $7.5 million from General Goals Campaign division ($1,000 - $4,999) Every region will identify a lay leader(s) to drive this Quarter 2 • To have a General Campaign Chair and functional campaign. The lay leader will develop a committee to work General Campaign committee on all community with him/her to cultivate and solicit gifts in our target level. boards, including chairs for Lawyers for Israel, Communities will increase the number of donors of $1,000 or Doctors for Israel, and in partnership with the more by 60%. Women for Israel committee, a Chai Society Chair Objectives Leadership Leads Introduce 2020@$1,000 during the months of August and Across the United States, nearly 1,000 people serve on JNF September for: boards and committees. Our annual campaign kicks off on • Inclusion in regional 2020 campaign plans October 1, 2020, and we must rely on our leadership to be • Recruiting and training regional general campaign the first to say “Acharai - follow me!” by being the first to chairs with the focus that this program is their main make their annual campaign contributions and the first to job responsibility help JNF engage others to get involved. • Using the Campaign Summit to serve as an informational resource and training ground Our Leadership Leads campaign begins with YOU! • Recruiting and training volunteer leadership • Effectively utilizing the database as a source of As leaders of Jewish National Fund, all of us must pledge our donor prospects annual gift by the end of December 2019. However, as • Effectively activating national resources to support encouragement and to thank those of us who lead the way the 2020@$1,000. with our 2020 campaign gift, all JNF board and committee Leadership members who make an INCREASED gift no later than October This program will be led by the National General Campaign 31, 2019, will receive 10 free trees in their E-Z Tree™ Co-Chairs along with the various community General accounts. If you don’t already have an E-Z Tree™ account, it is Campaign Chairs and their committees. While their job easy to create. responsibilities will be active throughout the entire year, the All board gifts must be closed by the end of December 31, second quarter will serve as their focus. 2019. To keep track of our boards’ progress towards 100% participation, the local professional staff will submit reports Young leaders, who participate on the annual JNF Jewish and a national bi-weekly report will be emailed to lay Leader Institute Mission (JLIM), are “change agents” who leadership and the fundraising professionals showing our return home educated and motivated to actively participate progress. Each board that reaches 100% by the end of in the mission of JNF. Those communities that had JLIM December will be recognized. participants should involve these young leaders in our 2020@$1,000 campaign and challenge the JNFuture group to 2020@$1,000 each bring in 10 new donors at $1,000, just a little more than Background $80 a month. Reaching, renewing and recruiting new donors to the $1,000+ giving level is the substance of JNF’s fundraising success. The Campaign Strategy core of the 2020 Campaign’s success will focus on the Fiscal Reach, renew and recruit to the $1,000+ level presents Quarter 2 General Campaign initiative - 2020@$1,000. fundraising professionals with 2020@$1,000 goals of giving units and dollars raised. JNF has a $100 million campaign goal, and we will work • Work with the national chairs to ensure all together to make it happen. Our goals are not incremental, community chairs are familiar with the goals but aggressive, and we will seek to continue to grow our • Provide fundraising professionals with segmented campaign at a pace that exceeds that of other not-for-profits. lists of target populations To accomplish our goal we will challenge ourselves as well as o $1,000+ donors our leadership. To reach our $100 million goal, we will need o Lapsed $1,000+ donors 10,000 donors giving $1,000 or higher. When we divide that o Previous 3-year $750+ donor number among the various communities and further to the • Promote Makor ownership of the 2020@$1,000 and individual professional fundraisers within each community, engage Makor as solicitors our overall goal will be for each fundraising professional to • Provide fundraising professionals incentives for add 50 new donors at this level within three years. reaching milestones of the campaign • Track the number of giving units and funds raised on a bi-weekly basis

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• National GC Chairs will send out bi-weekly reports to potential donors who have attended breakfasts and the GC local chairs other events held in April, May and June. • These meetings will provide an excellent opportunity Timeline to recruit for upcoming professional missions. Newly • November - Conference call with fundraising JNF-passionate donors returning from these professionals and leadership missions may want to participate in future Summer • January - 2020@$1,000 kick-off Blitz programs. It will provide new opportunities for • Bi-weekly tracking reports leadership roles to our ever-growing numbers of JNF • Mid-March 2020 - Close of 2020@$1,000 initiative lay leaders

Summer Blitz Professional Societies Summer Blitz launches directly after JNF Spring Campaign, for This JNF campaign is intended to recruit donors and leaders in the months of July and August. Historically, the summer a variety of professions with a current focus on doctors, months are a quiet time in the JNF campaign year. The lawyers, real estate, finance, rabbis and other business Summer Blitz will inject new energy into the campaign and professionals within local communities. Professional societies create a mechanism by which the momentum created during are an integral part of JNF’s positioning within niche markets JNF Spring Campaign can continue. Our goal is to launch this and improve outreach efforts to professional groups (legal throughout the country and raise over $1 million. The and medical societies, business forums, real estate, etc.) strategy of the Summer Blitz is designed to raise additional through peer relationships. Professional societies are a funds by lay leaders soliciting new gifts, as well as closing membership group with a minimum donation of $1,000. outstanding General Campaign and Major Donor gifts. This will be accomplished through the effective use of our top lay Community Action leadership (members of Makor, the National BOD, Executive • Recruit community chairs Campaign Cabinet, Affinity Groups and JNFuture Root • Utilize national materials and tailor them with Society). community information • JNF will recruit prominent speakers to do national The Summer Blitz Program is as follows: tours three to five times a year • A lay leader will be assigned to each community • Special reception at National Conference where we have an active local leadership structure. • On an annual basis, hold a national event for During the summer months, they will travel for a one members of the Society to two-day visit, where appointments, parlor • Hold special upgrade events for donors at the $5,000 meetings and other fundraising opportunities will level and over have been organized by the professional and lay • Organize for firms to host (sponsor) meetings leadership in their designated community. • Special opportunities for Planned Giving lawyers • National Chairs and General Campaign Chairs will contact Board Presidents and all other pertinent Doctors for Israel leadership to explain the Summer Blitz program. The JNF Doctors for Israel Society is a society for health care Community leadership, together with their professionals who seek to strengthen their bonds towards professional, will need to focus on making the land and people of Israel through both philanthropic appointments and scheduling meetings for visiting action and peer to peer collaboration. These individuals lay leaders. demonstrate their commitment by making a meaningful • Select members of Makor, National BOD, Executive annual donation of a minimum $1,000 gift to Jewish National Campaign Cabinet and JNFuture Root Society will be Fund’s annual campaign and have the opportunity to asked to participate. participate in dynamic and interesting conference calls, • Communities will begin to plan meetings and events and trips to Israel. appointments during June in each community; lay leaders will work with their professional to compile a Goals and Objectives list of names of potential new $1,000 or more • Onboard new National DFI Chair donors, as well as anyone who has not yet closed • Build DFI National Committee to help support local their gift. This campaign also includes soliciting for DFI Chairs major gifts. • Collaborate with General Campaign Chairs to set • The goal will be to arrange a minimum of four to five goals and benchmarks for DFI prospects and meetings during the lay leader’s visit. The membership solicitations can be held in any venue: face to face • Increase DFI members nationally from 700 to 800 solicitations, parlor meetings, luncheons in the • Raise $3.5M through Doctors for Israel members workplace, Affinity Groups and JNFuture meetings. • Leadership. Lay Leaders working with fundraisers to The Summer Blitz is a great time to follow-up with identify, cultivate and utilize leadership and fill in 14 | P a g e

gaps where there is lack of leadership. DFI targets for Israel hopes to establish LFI societies in every JNF will only be met if each community has a community community in the U.S. JNF has had much success in chair with set roles and responsibilities and are establishing these societies and has now moved LFI to the active. National level with hope to get members of the legal • Create Best Practices manual for local DFI Chairs profession more involved both locally and nationally. • Expand key DFI chapters in following key markets: o Orlando Goals and Objectives o Tampa • Onboard new National LFI Chair- create roles and o Miami responsibilities for national chair o Palm Beach • Establish roles and responsibilities for regional LFI o Atlanta chairs o Philadelphia • Expand and support LFI groups in the following • Support DFI Leadership and professionals in key communities: communities to raise the profile of DFI; each o Mid- Atlantic community to establish realistic and achievable o New England goals in units; encourage medical professionals to o New Jersey join local boards. o Chicago • Giving. Increase the number of DFI members and o Atlanta increase existing members’ average gift. o Los Angeles • Recruitment Drive. Secure new email addresses • Determine FY20 goals and benchmarks for LFI (hospitals, medical directories, medical journals, prospects and membership with professionals in web sites). target markets • Hold quarterly DFI calls with targeted communities o Integrate LFI with regional campaign to discuss successes and challenges in building DFI strategy engagement o Liaise with regional LFI chairs, general • Develop best practices for successful local DFI donor campaign chairs and local campaign engagement cabinets for LFI specific strategy • Recruit leadership and prospect list for FY21 Doctors • Leadership development. Develop reporting and for Israel Mission to Israel communication structure with LFI chairs in each • Re-engage past DFI Mission participants in local and region national activities • Increase LFI members nationally from 750 to 900 • Raise $4M through Lawyers for Israel members Strategies • Cultivate lawyers and judges currently giving JNF $500 - $999 into $1,000 LFI members National recognition on the JNF website. Medical • professionals can connect with, and refer matters to, fellow Recruit leadership and prospect list for FY21 Lawyers DFI’ers who they can find through our website. for Israel Mission to Israel • • Schedule 3 events a year in targeted communities Maintain and invest time into keeping data in o Bring in a speaker or panel on a topic that Salesforce and JNF website clean and up to date interests your group • Refresh and update LFI website to integrate search o Hold a catered lunch or light supper in a hospital function and include area of practice with a great speaker and compelling topic. The • Strategies ease of physically being in the building is an o Update LFI Best Practices Tool Kit to help important piece in attracting attendees. Send support efforts of local LFI Chairs invitations to all medical professionals in the o Hold quarterly LFI calls with targeted hospital. communities to discuss successes and o Cross-Pollinization of Affinity Groups. Holding challenges in building LFI engagement events that appeal to all groups and allow for • Develop best practices for successful local networking. LFI donor engagement o LFI marketing plan: quarterly emails from LFI Lawyers for Israel Chair to LFI members around the country with Jewish National Fund Lawyers for Israel (LFI) serves as a updates on JNF projects, member spotlights, society of honor for Jewish legal professionals wanting to and upcoming events strengthen their ties to the land of Israel, through both action o Curate content in conjunction with Speakers and philanthropic giving. Lawyers for Israel make a very Bureau and marketing important minimum annual donation of $1,000 to the JNF ▪ Relevant topics and speakers campaign. Through networking and society activities, Lawyers ▪ Utilizing JNF partner visits 15 | P a g e

▪ Develop more programming to incorporate rabbi takes an active leadership role within his or her female lawyers, judges and attorneys congregation for a JNF campaign (including personal o Schedule 3 events a year in targeted solicitations and letters to congregants) and raises $1,000 or communities more, he or she will also be recognized as a member of JNF o Some possible events: Rabbis for Israel. ▪ Bring in a speaker or panel on a topic that is interesting your group Once a Rabbi makes a one year pledge of a minimum of ▪ Hold a catered lunch in a well-situated key $1,000 (or preferably a multi-year pledge of $1000+ per year) law firm with a great speaker and or payment, please check them off as a RFI member in compelling topic. The ease of walking across Salesforce and then inform Anne Greenspoon (via Salesforce the street and around the corner is an chatter from the rabbi’s account) so a welcome package can important piece in attracting attendees. be sent to the rabbi and 10 trees can be added to his/her E-Z Send invitations to lawyers within a 5-10 Tree™ account. block radius. The ability to ‘hone-in’ on city, zip code, neighborhood, as well as The following benefits are being offered to JNF Rabbi for profession and gender, gives us satellite and Israel members: street views, and a maneuverability that • $100 tree credit will be placed into their personal E-Z surpasses even that of Google Maps Tree™ account ▪ Include as many members of the host law • Access to JNF speakers firm as possible • Exclusive insider webinars twice a year with Israeli ▪ LFI chairs invite their colleagues in other leaders and experts (September and March) firms to attend an event or leave leaflets with other firm members; secure email • A listing on the JNF website with rabbi’s name and addresses the name of his/her congregation/organization o Cross-Pollination of Affinity Groups. Hold events • Expert advice from JNF Travel & Tours about that appeal to all groups and allow for organizing a congregational trip, mission to Israel or networking assistance in coordinating visits to JNF sites and • Social Networking Campaign. LinkedIn, projects community posts/national posts • The ability to add names onto our JNF Friends and sporadically (reaching the “non-JNF” Family list for Shorashim/JNF Birthright Israel trips audience) • Special track for rabbis at the JNF National • Collaborate with Law Associations, firms Conference and Law Schools (and alumni associations) • 25 copies of each B’Yachad magazine sent three times a year to their congregation/organization JNF Rabbis for Israel • Notice of early registration opportunities for their Congregational rabbis play a very significant role within JNF high school and college students to sign up for as gatekeepers to congregations and their communities. Alexander Muss High School in Israel or Alternative Rabbis who serve in professional communal roles also have Winter Break the potential to influence members of the Jewish community • Personal contact with JNF community professionals to participate in the JNF annual campaign. (It is important to • Those who donate $5,000 or more in a campaign note that it is not our goal to ask congregations to donate year will receive a $500 subsidy for a JNF mission funds to JNF from congregational budgets, but to encourage individual congregational families to participate in the JNF annual campaign.) Community Campaign Twice a year, in September and January, an email blast is sent Jim Riola, Co-Chair, Community Campaign to Rabbis inviting them to join JNF Rabbis for Israel. JNF Sharon Levison Co-Chair, Community Campaign fundraising professionals, the IAE team, and volunteer JNF Barbara Burry, Products Committee Co-Chair leaders, including the RFI National Chair, should encourage Marcy Needle, Products Committee Co-Chair rabbis to donate a minimum of $1,000 per year (may be Jessica Milstein, Director of Community Campaign donor-directed to any JNF action area) to be recognized as part of JNF Rabbis for Israel. A local JNF Rabbis for Israel The Community Campaign encompasses gifts between member should be invited to participate as a representative $1 and $999. on the local JNF Board and will be encouraged to solicit other local rabbis to join JNF Rabbis for Israel by hosting an RFI The Community Campaign is one of our strongest new donor breakfast or lunch for local colleagues to recruit them to acquisition areas. Every first-time gift begins a life-long become a Rabbi for Israel. If a rabbi gives a gift of $1,000 to relationship with JNF and the land and people of Israel. The JNF, he/she will be recognized as a Rabbi for Israel. Or, if a primary focus of Community Campaign is education, 16 | P a g e engagement and outreach. Community Campaign is a Local-led Campaigns collaboration between local community activities and JNF Breakfast for Israel national office driven campaigns. Through local programs, JNF Breakfast for Israel is an annual outreach and fundraising events, national newsletters and direct mail, donors learn program to introduce existing and potential donors to topics more about JNF and the work we do for the land and people of interest about Israel through the lens of JNF. The Breakfast of Israel. Community Campaign is our best tool in bringing is a great way to showcase the work JNF does each day for new donors into the pipeline and helping to identify potential the land and people of Israel while also empowering your donors who will support JNF in a greater capacity in the local board and lay leaders in our community fundraising future. efforts.

Key Community Campaign Programs The JNF Breakfast for Israel model incorporates the following: • JNF Breakfast for Israel must be free and open to the community, serve food, feature • JNF Spring Campaign a keynote speaker, include a JNF pitch and be no longer than • JNF Be Inscribed Initiative one hour. This model should be replicated in every • Planting Trees in Israel community across the country. Breakfast for Israel primarily • Tree of Life Award™ Dinners and Annual Events closes community campaign gifts, but you can elevate (golf/poker tournaments, etc.) fundraising tremendously with a personalized strategy for • Direct Mail Appeal donors $1,000 and above. • Product Mailings – Trees, Be Inscribed, Chanukah Candles, High Holiday Greeting Cards Recruitment to JNF Breakfast for Israel relies heavily on the effective utilization of local boards, leadership and volunteer • E-philanthropy fundraising networks. These groups commit to serving as a Table Captain, • Tu BiShvat inviting ten of their friends to attend and assist in pre- • Giving Tuesday solicitations for the Breakfast.

Community Campaign 2020 goals JNF Breakfast for Israel is a great tool to bring in new donors • Raise $10 million from 100,000 donors across the and cultivate leadership in your community. country • Re-engage lapsed community campaign donors In FY 2020, we anticipate more than 35 JNF Breakfasts for through an effective and efficient Spring Campaign Israel around the country with close to 10,000 people in • New donor acquisition – utilize local-led campaigns attendance. such as Breakfast for Israel and Tu BiShvat to acquire new donors in FY20 2020 Goals • Add 100,000 new prospects to database through • Raise $3 million through more than 35 Breakfasts for direct mail Israel across the country • Integration of Be Inscribed initiative into local • Increase nationwide attendance by 10% events, national marketing and product sales • Increase the number of breakfast participants • New marketing, communication and fulfillment donating to 70% strategies for JNF Tree and EZ Tree program • Re-engage 10% lapsed tree buyers through strategic JNF Spring Campaign marketing outreach campaign Our FY 2020 Spring Campaign goal is to raise $12M. Spring • Revitalize JNF store product offerings, website and Campaign is our critical Quarter 3 campaign that focuses on marketing strategy closing lapsed donors through face-to-face meetings, phone- • Adoption of Community Campaign Best Practices a-thons, creative gatherings and emails over eight weeks. Manual Spring campaign targets donors that have made a $250 or • Increase JNF Breakfast for Israel attendance by 10% more gift within the past three years but have not yet made and attendees making a gift to 70% their FY 2020 gift, as well as JNFuture members who have • Raise $3M during Giving Tuesday through successful made a $360 gift within the past three years but have not yet multi-channel marketing strategy and donor pre- made their FY 2020 gift. match • Expand Tu BiShvat tree planting and programs in Our FY 2020 Spring Campaign will incorporate community collaboration with Education Department to reach campaign chairs, board presidents, Spring Campaign more schools and synagogues in the communities captain(s), JNFuture board chairs, AMHSI alumni and other local volunteers. Spring Campaign captain recruitment and strategizing will begin October – December and development

17 | P a g e of marketing and communication plans during January - about including Jewish National Fund in wills, identifies March in order to successfully launch May 1, 2020. individuals that have named JNF in their existing wills and become eligible for membership in the Bruce Gould Society We will offer various chances to win prizes for our most and recognizes 25 and/or 50 year donors which enables our successful lay leaders and communities, including a dinner fundraisers to present a custom JNF certificate. with Russell Robinson and select JNF certificates. In addition, our mailers generate inquiries/interest for Tree of Life Award™ Dinner and Annual Events upcoming JNF tours to Israel as well as facilitates recruitment One of JNF’s highest honors, the Tree of Life Award™, is a efforts by identifying travel prospects for professional staff to humanitarian award presented at a gala dinner. It is given in follow up with and convert into participants recognition of outstanding community involvement, professional leadership and humanitarian service. In addition, 2020 Goals many communities offer other events to enhance networking • Total mail appeal income of $2M from and solicitation opportunities, including concerts and poker approximately 12,000 donors or golf tournaments. We plan to hold eight Tree of Life • Segment mailings by donor giving level to increase Dinners across the country in Fiscal Year 2020. funds raised through direct mail • Acquire 1,500 new donors National-led Campaigns • Re-activate 2,500 lapsed donors Direct Mail Direct Mail is our traditional form of soliciting gifts under Products $1,000. It is estimated that new donors of $50 have the A new national products committee was formed in 2019 lifetime value to the organization of $159.21 if limited action which oversees the Trees, Be Inscribed and JNF Store is taken. Four primary mailings are sent out per year (Rosh subcommittees. The primary objective of this committee and Hashanah, Year-End, Passover and June) to over 1 million each subcommittee is to increase revenue from product prospects in our database as well as smaller, more targeted purchasers. Secondarily, we aim to optimize donor mailings throughout the year. JNF’s Direct Mail reaches our experience and expand our marketing efforts across all existing, lapsed, and prospective donors in a way that emails products. and print advertising do not. It is a proven tactic that raises awareness of JNF’s work, brings in new donors and connects with donors that will only give in this way. Tree Planting and Products One of Jewish National Fund’s most iconic initiatives is The purpose of our Direct Mail appeal is to raise revenues, planting trees. Tree planting is a long-lasting tradition in clean our database, and most importantly, to raise awareness Jewish life, and it carries meaning and value in the Jewish for the work we do at Jewish National Fund. community. The JNF’s Tree Planting program increases JNF’s outreach and awareness. Fifteen to twenty thousand donors We will continue to evaluate success in messaging, design a year will make their first gift to JNF through the Tree and response rates based on each direct mailer to identify Planting program. This program adds 20,000 new names areas for improvement. annually to our donor database.

We will be purchasing prospect lists in order to add new Our tree program gives us an excellent opportunity to share names to the database and increase funds raised through the JNF story with new people who may have only known us direct mail appeals because of trees. Trees also serve as an educational vehicle for teachers when educating students about the importance We will be launching a more comprehensive direct mail of connecting with Israel. Planting trees and tree related program that includes segmentation, more frequent mailers, products make up approximately 6% of the national ask strategy and new and redesigned mailers. campaign.

Responses to Direct Mail provide excellent leads for We will be improving the tree buyer experience through a community events, face-to-face meetings and other national series of website developments, improved fulfillment programs (i.e., Doctors and Lawyers for Israel). Direct Mail processes, new finishing options, reviewing pricing, donors aged 65+ are ideal prospects for a Planned Gift implementing new marketing strategies targeting lapsed tree (annuity). buyers and evaluating messaging to engage a younger Direct Mail also provides secondary marketing for our demographic to plant trees. Planned Giving and Travel & Tours Departments. We will continue leveraging various B2B relationships; e.g. This benefits the Planned Giving department by generating corporate partnerships such as Shiva.com, funeral homes, requests for gift annuity illustrations, sharing information Christian markets, etc. We will develop print plan to advertise

18 | P a g e tree planting in obituaries for key markets with high from pain to poetry. Masada, which is historically a place of readership. oppression and a place demarcating the end of Jewish life in the land of Israel, has now become a source of hope. Additionally, we plan to create specific memorial campaigns Through a wide range of national marketing efforts such as commemorating fallen IDF and US soldiers, while postcards, stuffers, emails, flyers and print ads we have been simultaneously celebrating their heroism and myriad promoting the launch and messaging of this important accomplishments. initiative. Prices: $36 for a letter, $90 for a word, $180 for a verse, $540 for a paragraph, $3,600 for a weekly portion, We will also explore creating certificates to commemorate $18,000 for a book and $100,000 for an entire Torah scroll. animals and pets. Our next Torah is to be completed and dedicated to Beit Shemesh Synagogue in Fall 2019. E-Z Tree™ Program This JNF program enables donors to purchase trees more 2020 Goals efficiently and economically through the establishment of an • Raise $250,000 primarily through a product mix of online account. We will be evaluating the EZ pricing structure letters and words to increase funds raised in FY20. We will continue to promote • Complete fundraising for 3rd Torah and launch through our 1-800# (call center) and the inception of online fundraising and dedication of 4th JNF Torah E-Z Tree™ accessibility. There will be more details and • In collaboration with education department, advertising to be found on our website. promotion of Be Inscribed in key schools and Once we review pricing and marketing strategies, we will synagogues, with focus around the holidays focus on increased visibility and promotions for tree planting through EZ Tree™ through direct mail, online, social media Sderot Tulip and text. This initiative helps support our work in the Gaza envelope, specifically in the city of Sderot through the purchase of We will be targeting specific donor groups for EZ Tree™ Sderot Tulips for $1,000 each. Proceeds support the ongoing promotion including Rabbis for Israel, Major Donor societies, operating costs of the Sderot Indoor Playground. These Tree of Life honorees, Root Society donors and JNFuture Sderot Tulips are sculpted from the steel of a Kassam rocket national board. We will also be marketing to external groups that exploded in Sderot and make a powerful statement for including Israel consul generals, veterinary practices and peace. The Sderot Tulip has been such a successful product funeral homes. for JNF that we are in the process of having more tulip sculptures created in Israel. Develop a “how to” guide when planting trees through EZ Trees and create user content to promote on social media. • $1,000 must be paid at time of purchase (no For more information regarding JNF’s tree-planting program pledges) and certificates, visit jnf.org/trees. • Gift is fully tax-deductible • Tulip is to be treated as a “product purchase” (“add- 2020 Goals on”) gift and not in lieu of annual contribution • Raise total of $4 million through tree planting and EZ (wherever possible) Tree™ planting from 45,000 donors • Use of tulips for centerpieces and on display at • Review tree & EZ Tree™ pricing to evaluate potential events has proven extremely successful price increase • Communities to display Sderot Tulip and order forms • Increase revenue through strategic promotion of at Breakfasts for Israel, community wide events, current and new finishing options including frames, parlor meetings and relevant donor appointments plaques and desktop products • Target markets include art collectors and synagogues • Successful launch of comprehensive tree strategy to re-engage lapsed tree buyers and target younger 2020 Goals demographic • Raise $200,000 through 200 donors buying Tulips

Be Inscribed Initiative Tu BiShvat In June 2019, JNF successfully launched our Be Inscribed 2020 Goals program, a Torah writing initiative, marketing an exclusive In partnership with the education department, regional IPADS opportunity to purchase letters and phrases from a Torah and local community leadership, we aim to make Tu BiShvat written on the historical site of Masada. “JNF Day”. We are emphasizing the transition from tragedy to triumph, • Foster awareness for JNF initiatives in the land of Israel (e.g. through schools & synagogues)

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• Provide speakers, content and education to transaction is tracked, and the organization receives 20% communities about importance of Tree planting & commission. Tu BiShvat • Use the seven species to correspond to various JNF Shiva.com programs and partners such as Caravan for As the leading resource for online Shiva resources, shiva.com Democracy, Special in Uniform, etc. brings in approximately $250,000 annually in revenue for • Expand our presence in schools and synagogues Jewish National Fund through tree planting and tree related through our “Tu BiShvat in a Box” program. products. We will continue to plant trees and explore ways to highlight Be Inscribed, water and JNF travel and tours on • Develop community wide branded Tu BiShvat programs throughout the country such as Women shiva.com and affiliate sites. In addition, we will work closely with Planned Giving, Rabbis for Israel to identify cross- for Israel and JNFuture events promotional opportunities.

Giving Tuesday National Jewish Memorial Wall Giving Tuesday will include a robust marketing and social (nationaljewishmemorialwall.com) media campaign that utilizes donor matching. Our FY20 goal NJMW allows people to receive a free Yahrzeit reminder, will be to raise $3M. Local communities also ran phone-a- create online memory plaques in honor of loved ones and, at thons in their regions, as well as local events such as Women the same time, plant trees through JNF. With each product for Israel programs, to maximize the donor match. costing $18, a donor can plant a tree and create an online Product Partnerships plaque for $50. NJMW is making JNF an integral part of their website. Joint press and marketing efforts are scheduled to JNF has embarked on numerous product partnerships over bring awareness to these offerings. the past several years. We welcome suggestions to expand our list of partners. Current partnerships/friends are below. Rite Lite Amazon Smile Promotion Rite Lite produces beautiful, premium hand-dipped Chanukah Amazon will donate 0.5% of purchase price to Jewish National candles that add a festive glow to the holiday’s celebrations. Fund on purchases made through Amazon Smile: As part of JNF’s partnership with Rite Lite, JNF is featured on https://smile.amazon.com/ch/13-1659627 every Rite Lite Chanukah candles box, and a portion of the We will continue to highlight this promotion through print, proceeds from sales of the candles is donated to JNF. Every online, social media and text. year, JNF presents a box of Rite Lite candles to each of its Major Donors as a gift for Chanukah. JNF/USCJ Affiliate Partnership JNF and United Synagogue of Conservative Judaism have Judaism.com formed an affiliate partnership. In partnership with our JNF is starting a relationship with Judaism.com, a well-known Education Department, for every tree planted, purchases Judaic web store that focuses on lifecycle and holiday gifts. made from the JNF store and any donation made to Jewish There will be a JNF Collection of items designed by well- National Fund, JNF will donate 20% back to the participating known artists, custom made for the organization. synagogue and another 5% to United Synagogue to support congregational Israel programs. JNF provides a trackable For more information about products and partnerships, banner, and also mailers for the synagogue to use to promote please visit the JNF store at jnf.org/store the program. Since the program began in April 2011, JNF has signed up more than 15% of the approximately 600 USCJ synagogues at jnf.org/uscj Women for Israel Campaign JNF Internet Affiliate Program Myra Chack Fleischer, President, Women for Israel Congregations and businesses can place a Jewish National Barbara Burry, Presidential Advisor, Women for Israel Fund trackable banner ad (provided by JNF) on their website Ann Zinman, Presidential Advisor, Women for Israel and earn commission. Once visitors come to the site, they link Sharon David, Executive Director of National Affinity Groups to JNF through our provided banner ad, and purchase any of and Community Campaign our products (excluding straight donations, missions, events Women control 60-70% of wealth. Women give to charity and shipping and lamination charges), which earns the based on the emotional connection they have with the affiliate a 20% commission on the sales. For more organization. information, go to at .jnf.org/affiliate

The affiliate program includes a banner to be placed on a Vision for the women’s campaign: website. Synagogues and other organizations place a banner • Bridge connecting women’s support of Israel with that links them directly to JNF’s store to purchase trees. The the land and people of Israel 20 | P a g e

• Help improve the land and lives of the people of allocated to them if necessary. Help focus on Israel securing larger gifts. • Monthly calls with the Women’s National Executive Goals for 5- 10 years Board members. Before each Executive Board • To be approaching 50% of the fundraising campaign meeting, the board member provides an informal (at $360 level and above) written report to be shared with the board. In • Approaching 30% of total donors addition, there will be quarterly calls with all • 3 – 5 year goal: Zionist education/continuum – help regional chairs. women feel empowered • Hold Women’s board retreats in focus communities o WFI is a vehicle for women’s philanthropy to strategize on to how to achieve goals. Establish • WFI to be perceived as a growth driver for JNF standards for who should attend retreats, i.e. o WFI recognized by greater JNF for its current minimum giving level. Adapt agenda based on the and future role in the campaign region’s current needs. For regions in their second Mission year of retreats, create further training to increase • Increase number of donor units and money raised regional women’s giving. • Majority of JNF regions to have a robust women's • Target women aged 65+ by creating a planned giving campaign committee, holding exclusive planned giving women o Continue growth in existing regions parlor meetings as well as training regional chairs o Establish WFI presence in additional regions and committee members on how to identify a • Substantially increase the retention of WFI partners planned giving prospect. • Target professional women aged 40+ by creating programming which is specific to their needs. Two Goals for 2020 JNFuture members on the exec board will help to • Raise $24 million (this will be broken down by units create a committee tasked with building a bridge per community and by giving level) between the Futures and WFI through leadership, • 72 gifts at 100k+ involvement and engagement. This will provide a • 156 gifts at 25k to 99k natural transition to the women’s campaign as • 836 gifts at $5,000 to $24,999 Futures women age out of Futures. In addition, they • 905 gifts at $1,800 to $4,999 will look to bring in professional women aged 40+ • 3960 gifts at $360 to $1799 not previously involved in JNFuture • Increase the number of women giving gifts $100k or • Build on the success of Women’s Month; effective more marketing communication – email blasts, donor • Increase the average gift amount specifically matching, social media for women’s campaign focusing on Women’s Alliance, Chai and Sapphires • Hold regular monthly education program or parlor • Focus on working with each women’s chapter to meetings targeted towards donors and non-donors devise a yearly plan in order to achieve their goals with goal of acquiring new donors and increasing the for each giving level average gift amount; establish objectives, goals and • Bring in younger women aged 40+ to join the ROI in advance of the meeting and ensure the women’s campaign and take on leadership positions meeting will fulfill these. • Focus on women aged 65+ for planned giving • Plan strategic events which need to serve the • Focus on retention overarching goal in each giving level; establish objectives, goals and ROI in advance of the meetings Strategies to ensure the programs will fulfill these, i.e. how Strategy Implementation and Guidance many new donors, how many women will increase • National Executive Board will work with their their gift. assigned regional chairs and professionals to either • Continue executing the national model – minimum create or help implement a strategy. They will use annual gift to attend $360 the goals by unit and average giving levels to • Increase the number of local or regional Sapphire evaluate the campaign performance on a monthly and Chai thank-you events so women feel they are basis. They will identify where the gaps are and what part of an exclusive club; help with retention tactics need to be adopted to achieve their goals. • Hold Zoom calls twice a year for Sapphire, Chai and Will provide support, guidance and mentorship to Women’s Alliance chairs their assigned regions for committee meeting by • Recognize women who have given 200k or more; conference call and/or Zoom once a month or when launch the Circle of Sapphire Plus necklace. the committee meeting is held. National Executive • Work with Efrat, Myra and Barbara to ensure there Board members will travel to the community is a WFI component in board and regional training, 21 | P a g e

provide talking points on the importance of women’s Circle of Sapphire Plus individual giving. We will focus on obtaining larger gifts. One component will be launching a new gold necklace with emeralds for women Women’s Alliance who have pledged $200k or more in order to recognize their JNF’s Women for Israel (WFI) Campaign inspires and gift and encourage women to increase their donation. implements targeted fundraising strategies and programs to maximize women’s gift giving and enhance future giving Marketing Campaign Objectives opportunities. This is achieved by reaching out and engaging • Bring new women into the organization and increase new donors to enhance their commitment to JNF’s mission, giving level for women giving up to $360 nurturing the development and involvement of current and • Increase the giving levels of all women future leaders and cultivating a new generation of women • Message needs to be that the donors’ contributions who can ultimately become major donors. The Women’s have changed the lives of women in Israel Alliance (WA) is a key component of WFI serving as an entry • Women we are targeting to be part of our Women’s level for women with a minimum $360 annual gift. Members Campaign need to understand why they should participate in quarterly zoom calls with guest speakers and donate and that their donation has a DIRECT IMPACT continue to roll out the national model of $360 annual gift to on women in Israel as we share their stories. By attend women’s events. being part of the Women’s Campaign, they will feel connected to like-minded women across the country Chai Society with shared values and will be able to create new Join the Chai Society with an annual minimum gift of $1,800. and lasting friendships. Chai Society members receive a beautiful pendant in the shape of the State of Israel, designed and handmade by Israeli artists. Other benefits include all the benefits afforded Two Key Objectives of the Marketing Campaign for to Alliance members, plus: high level briefings with Israeli Women dignitaries, exclusive calls and webinars with key women • Raise $24 million - Provide donors with an emotional leaders from Israel and the U.S., access to The Robinson connection to JNF and the people they are helping in Report, exclusive access to Women for Israel Society Level Israel. Target women aged 40+ who are passionate events, VIP treatment on JNF’s Queen of Sheba Women for about Israel Israel Mission and invitations to exclusive Chai Society events. o Cultivation - Increase the number of donors and retain them as well as increase their Sapphire Society giving level on a yearly basis When a woman pledges $5,000, JNF invites her into the • Marketing needs - Women’s emails every other exclusive Sapphire Society, JNF’s Major Donor division for month to all women in the database women. Formed in October 1998, Sapphires share a special o Emails/invitations for Sapphire and Chai bond through their commitment to Zionism and are part of events. Marketing campaign for Women’s an exclusive group of leaders helping to strengthen Israel. Month in May. Sapphire Society members receive a beautiful 14-karat gold pin with a Sapphire. For every annual gift of $5,000, a Timeline of National Activities diamond is added to the pin, up to 18 diamonds. Membership September 12th, 2019 – Women’s campaign plan at in the Sapphire Society also provides access to elite services conference (promoted by e-mail blast) and member-only events, including permanent recognition in September 13th, 2019 – Sapphire and Chai lunch at Israel on The Sapphire Wall at American Independence Park, conference (promoted by e-mail blast) invitations to national JNF events for Major Gift Donors, March 2020 – Sapphire tea at Major Donor Weekend exclusive webinars with key women speakers from Israel and (promoted by e-mail blast) the United States, invitations to special Sapphire Society May 2020 – Women’s Month (promoted by e-mail blast, events and VIP treatment on JNF’s Queen of Sheba Women social media, online, donor matching, videos and word of for Israel Tour. mouth) August 2020 – Women’s 2-day National Exec Board Retreat Circle of Sapphire Society (by invitation only) When a woman pledges $100,000 (which can be paid over October 2020 – National Conference in Israel (promoted by e- time), she becomes a Circle of Sapphire member. All 18 mail blast, social media and word of mouth) diamonds will be set on the pin, and she will receive a newly designed gold necklace containing sapphires at the time of the pledge. Circle of Sapphire members also enjoy all the benefits of the Sapphire Society.

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Giving Tuesday). We will also grow the number of JNFutures JNFuture who sit on national committees, task forces and participate Jason Zenner, Chair with affinity groups. Currently we have 48 JNFutures on task Chad Holtzman, Vice Chair forces with a goal of 100 in the next campaign year. Steffanie Altman, National Director, JNFuture We will grow existing chapters in Atlanta, Boston, Central JNFuture, the gateway for the next generation to JNF, is a New Jersey, Chicago, Denver, Los Angeles, Miami, New York, fundraising and leadership development vehicle to engage Philadelphia, Phoenix, San Diego, San Francisco and individuals ages 22–40 with the goal of turning these Washington, D.C. We will also explore new chapters in individuals into leaders for a life-long philanthropic Tucson and Texas. relationship with JNF. Through local and national board work, new leaders will be developed to become well-rounded JNF Leadership Development donors and sustain JNF’s role as a model for development in There is a new board being elected for FY2020. We have Israel. Entry level gift is $360 with major donor recognition at restructured the board to be more aligned with the JNF $1000 and task force and committee opportunities beginning general board and currently have 20 positions. We are also at $1800. restructuring the board of trustees by implementing new by- laws. Campaign Our donor goal for 2020 is to increase JNFuture members In FY2020, the JNFuture National Board will hold nine nationally from 1,000 to 1700+ including 750+ Roots monthly video board meetings, one in-person board meeting (currently 490) and 950+ Sabras (currently 510). We will at National Conference, one in-person board meeting at JLIS, bring in 700 new donors as well as retain the 1,000 we and no board meeting in July. We will ensure all board already have. These current donors will be solicited to positions are filled by strong leaders committed to the increase their gifts. We have a targeted plan to increase to 70 principles and goals of the board. JNFutures giving $5000 or more over the next two years, with a middle step increase to gifts of $2500 (there are currently JLIS (JNFuture Leadership Institute Summit) will now be by 51). Each city with a JNFuture community will hold a Root invitation only to targeted leaders and communities that are Society thank-you dinner. This will be an exclusive, free event at a growth point in their chapter. Invitations will be sent to thanking donors of $1000 or more with a VIP guest or people who donate $1000 or more annually to our campaign, speaker. currently hold a JNFuture leadership position and have been to two or less JLIS trainings previously. The goal of JLIS is to We will better educate the entire community on JNFuture’s strengthen our lay leadership’s ability to steward impact in Israel through social media highlights, blog posts relationships, solicit gifts, public speak and engage more from our lay leaders and a JNFuture dedicated issue of people to support JNF’s work in Israel. B’Yachad. We’re also compiling our first JNFuture promo JLIM (JNFuture Leadership Institute Mission) will continue to video featuring lay leaders and Israel trip participants sharing be a nomination-based mission for current leaders. We are their JNF story and encouraging viewers to “join us.” reviewing the requirements to be nominated, including Our branding will shift, as our community already has, to minimum donation and leadership positions previously held. demonstrate JNFuture as a community of donors and leaders, Candidates will be interviewed and chosen to be on the not a social group who hosts happy hours. This clearer mission. The itinerary will be developed as a five-day messaging will be used to attract a more mature audience leadership workshop intertwined with hearing from our who is ready to be philanthropic to Israel. We’re also creating affiliates and local leaders in Israel. The goal of JLIM is to the first promotional video exclusive about JNFuture. strengthen our lay leaders’ ability to speak about JNF’s work as a vision, bringing in new donors with their passion. This year, we will have a big focus on the continuum. We will engage our AMHSI alumni as well as campus fellows, The leadership chairs, along with the JNFuture National chair Alternative Winter Break and Caravan for Democracy alumni and JNFuture Board of Trustees, will work with local chairs to who are 22-40 years old. These communities have already develop two leadership retreats in each region. These been exposed to the work JNF does in Israel and JNFuture is retreats will train our lay leaders to better articulate our an opportunity for them to remain leaders and connected to work, gain confidence in their ask, plan the year and focus on Israel. We’ll also target these communities to go on Volunteer any particular need that individual chapter has. Vacation. We will be working with Education and Marketing We will be expanding the Makor – JNFuture mentorship to gather updated information about these alumni as well, so program, pairing more JNFuture leaders with Makor mentors we can engage them in the correct communities. based on JNF interest areas, professional fields and stages of This year, we will foster additional JNFuture participation in life. Community Campaign opportunities (e.g. Spring Campaign, 23 | P a g e

Professional Development The development of a successful Small Community Campaign We will hold a JNFuture professional in-person training in promises new sources of donors and dollars raised. The SCC New York in the summer of 2020. identifies and cultivates new leadership that we know to be essential to the success of our annual campaign. Trips In December, JNFuture will take 20 donors on Volunteer For lay leaders working in their respective communities, each Vacation. Each participant fundraises $1800 and books appointment results in a face-to-face meeting and represents his/her own flight to spend 6 days volunteering in Israel. Each a potential gift at every level of campaign. At this grass-roots day is spent on one meaningful project with varying affiliates. level, every meeting plants a new JNF seed of awareness. This is how we started, step-by-step, our formula for success. In July, JNFuture will take 20 donors on JLIM (JNFuture The Small Communities Campaign provides new leadership institute leadership mission described above). positions and opportunities to train lay leaders to become In May, JNFuture will run a young professional’s solo/singles fundraisers. JNFuture members will be encouraged to mission. This will be a mission to bring in brand new people participate, deepening their involvement in campaign and who know nothing about Jewish National Fund. The tour will their leadership. be a mix of JNF affiliates/sites and some basic Israel touring How This Works to attract people who have never been to Israel as well. Every campaign professional recruits a strong lay leader to In October, we will bring JNFutures to National Conference in chair the Small Communities Campaign, someone who will Israel. Unlike the JNFuture Summit we run at National join his/her BOD and fulfill all their requisite board Conference in the U.S., featuring intimate fireside chats and responsibilities. This lay leader must commit to “taking on” panels with VIP speakers, the JNFuture community will be one community and invest the time to use the database, interwoven with the general conference. make appointments, travel, develop relationships, creatively expand JNF awareness and fundraise on a regular basis throughout the year. Ideally, the SCC chair will eventually Small Communities Outreach develop a committee of lay leaders (BOT), expanding the campaign within his/her area. Campaign The SCC chair will receive ongoing training, especially in our Dr. Joel Spalter, Vice President educational programs and Israel activities, and will have the Alan Abramson, Assistant Vice President close support that enables him/her to work independently Samuel Richardson, Small Communities Director and successfully. Chairs will participate in regular SCC conference calls, sharing ideas and networking. Overview The goal of the Small Communities Campaign is to target the One to two small communities will be selected. These are 300+ communities around the U.S. where there is little JNF cities that already have donors in the database and that have awareness and fundraising. Communities are selected based the potential for significant fundraising. However, these on several criteria that make them favorable to JNF communities have heretofore not been a priority to target establishing a campaign and leadership development within due to unfavorable location, travel time constraints and/or the community. Ideally, a community has several active limited fundraising potential, and therefore JNF cultivation synagogues (Rabbis, educators), and these communities have has been negligible. already a few significant donors to JNF. Our experience has proven that educators in small communities welcome JNF Each SCC chair will have specific objectives that include leaders who bring speakers and provide the educational cultivating new and existing donors, fundraising goals, resources that can help support their efforts to educate recruitment for AMHSI and missions, connecting with Rabbis, students and to further connect the Jewish community to educators and students, planned giving donors and Israel. identifying and cultivating new leaders. Databases for each community will be updated and expanded, and the

distribution of B’Yachad magazine and mail appeals will reach This is a Lay Leader driven campaign. A lay leader, together thousands of homes never before targeted. with their professional, will select communities and work independently, traveling and developing relationships, Tools Utilized by Small Communities Lay Leaders increasing JNF awareness. The two key objectives are to • Education Programs: AMHSI Impact Fund, Matching identify and recruit new leadership from within targeted gifts (Boruchin Fund) for Zionist Education small communities and to raise funds. • Recruitment for AMHSI, Birthright, ASB, Caravan for Democracy, Faculty Fellowship Program, etc.

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• Outreach to Rabbis, Educators, Students; Synagogue Types of Missions and Tours trips National Tours • Recruitment of Leadership: Makor members, Open to the general public and target a variety of JNFuture members, JLIM mission demographics (seniors, women, young adults, singles, etc.). • Recruitment for JNF Task Forces They may focus on a particular theme, interest or profession • Recruitment for Missions and appeal to first-timers to Israel or repeat visitors alike. The • Bringing in Speakers (Makor members, Speakers program will include a strategic balance of tourist sites and Bureau) for events JNF projects in order to provide participants with a • Expand B’Yachad Magazine circulation targeting foundational knowledge of JNF’s work while facilitating a thousands of homes deeper connection to Israel. Examples include: Culinary Tour, • Mail appeal and other marketing materials, keeping Law and Justice Tour, Volunteer Vacation and Queen of people connected to JNF throughout the year Sheba. • Planned Giving • B’nai Mitzvah opportunities Leadership and Development Missions • Parlor meetings Develop and cultivate current and future leadership for JNF. • Local press, Radio, Social Media Recruitment is targeted to donors with a minimum annual • Water Summits, Yom Ha’atzmaut programs, gift requirement or to JNF professional staff. Examples Tu BiShvat Across America, Israeli Festivals include: President’s Society Mission, JNFuture Leadership • Affinity Groups Development Institute Mission (JLIM), Makor Mission and Staff Training Missions. Missions & Tours Working Missions Exclusively for members of special committees or task forces. Scott Schreiber, Vice President, Missions Ann Zinman, Assistant Vice President, Missions These are due-diligence, fact-finding missions related to a Talia Aviani, National Missions Director specific project or campaign. Examples include: IRC/BFC, $1 Billion Roadmap Mission, Board of Directors Mission. Missions and tours are important fundraising tools that create a stimulating, emotional and intellectual VIP Missions environment for raising money. They are designed to High-end missions offered exclusively to specially selected show JNF projects in Israel, allowing participants to return donor prospects with high giving potential (not open to the to the United States inspired and personally committed general public). Examples include: Women’s Invitational to JNF. Fundraising, recruitment goals and expectations are Mission with Randi Levine, Chadick Weiss Mission and set in the initial stages of program development, and it is CEO/Executive missions with Russell F. Robinson. expected that participants are solicited during the mission experience. Key People Missions/tours secure the link from (potential) donor to The National Missions Chair position consists of JNF and our work in Israel by: the Vice President and Assistant Vice President of • Educating participants and increasing awareness Missions who are members of JNF’s Board of about JNF’s work Directors. They are national leadership roles • Providing an opportunity to see how donor awarded to lay leaders with significant experience funds are used as a mission chair and/or mission participant. The • Creating a stimulating, emotional attachment with National Mission Chair plays a key role in the JNF project/s and Israel initial planning and development stages of a • Including meaningful face-to-face encounters mission. Primary responsibilities include recruiting and introducing participants to people in Israel mission participants and promoting missions who benefit from projects through face-to-face meetings, phone calls and • Offering an optimum environment for solicitation presentations. The National Missions Chair is also opportunities and increased giving a source of information, knowledge, support and • Encouraging participants to return to the United experience for other Mission Chairs. States inspired and personally committed to JNF Office of the Chief of Staff supervises and works closely • Securing the link for the donor between JNF and with the National Missions Director, as well as other Israel fundraising professionals, lay leaders, JNF’s Israel • Developing new leadership for JNF office, KKL and Israel tour operators. Responsibilities include overseeing the development, planning, implementation and financial oversight of missions, VIP 25 | P a g e travel and major donor trips to Israel. solicitations and taking a leadership role throughout the National Missions Director is a senior staff member group’s time in Israel. whose primary role is to develop and advance JNF’s Upcoming Missions/Tours in 2020-2021 Campaign Year travel department. Key responsibilities include Pennsylvania Board Mission providing high quality client service, building and October 24 – 31, 2019 maintaining strategic relationships, creating and implementing protocols and guidelines, monitoring all Spirit of Israel Tour phases of planning and executing a JNF mission/tour, October 24 – 31, 2019 managing budgets and finances, overseeing mission fundraising and follow-up and collaborating with our Optional pre-mission to Bulgaria Marketing Department to devise effective and October 30 – November 3, 2019 innovative promotion strategies. The National Missions Director is also responsible for maintaining synergy between professional staff, lay leaders, external tour President’s Society Mission (Fall) 2019 operators, JNF-USA Israel staff and other stakeholders November 3 – 7, 2019 to ensure JNF is delivering top notch customer service to our donors and travel clients. Israel H2O Tour November 4 – 11, 2019 Associate Manager, Travel and Tours, is a staff member who assists the National Missions Director in various Israel Ride (in partnership with Arava Institute) aspects of developing and implementing a successful November 5 – 12, 2019 JNF mission/tour to Israel. Key responsibilities include: strategically creating mission/tour itineraries, Housing Development Fund Task Force Mission collaborating with the Marketing Department to November 10 – 14, 2019 produce effective marketing materials and liaising with JNF-USA Israel office staff, external travel service Arts and Fashion Tour providers and partners to facilitate site visits as well as November 10 – 17, 2019 all other aspects that encompass the implementation of missions and tours. Sunshine Tour: For Active Adults 55+ Donor Travel Coordinator is the principal liaison for November 10 – 19, 2019 coordinating individual donor visits to Israel, which requires cooperation between internal and external Long Island Rabbi’s Mission stakeholders including professional staff, travel December 1 – 5, 2019 service providers, JNF-USA Israel staff and partners. The Donor Travel Coordinator plays a key role in Alternative Winter Break facilitating arrangements for private trips, December 21 – 30, 2019 dedications and JNF site visits. Other responsibilities include overseeing JNF’s weekly bus tour, recording Volunteer Vacation: For Ages 25 – 35 and managing accurate client data in Salesforce, December 23 – 29, 2019 ensuring timely follow-up between fundraisers and their donors returning from Israel, handling Caravan for Democracy Student Leadership Mission call/email inquiries related to travel and assisting December 26, 2018 – January 5, 2020 the National Missions Director as needed. JNF Trip Professional is a professional staff member who Taglit Birthright Israel works in collaboration with the Mission Chair to recruit Dates from December – February participants and promote the mission. The Mission Professional travels to Israel with the group. Key Canadian American Active Retirees in Israel responsibilities in Israel include solicitations and fundraising January 16 – February 27, 2020 during the mission as well as follow-up procedures after the mission returns from Israel. Makor Mission February 9 – 13, 2020 Travel Chair is a lay leader who has personal, first-hand knowledge of a Jewish National Fund trip to Israel. She/he is a Interfaith Tour proven leader within the JNF community and has April 19 – 26, 2020 relationships with other participants. The Chair’s key responsibilities include recruiting participants, promoting the mission/tour, assisting the assigned JNF Professional with Spirit of Israel Tour 26 | P a g e

April 19 – 27, 2020 Visitor Forms Modern Israel: 2020 Negev Adventure Visitor Forms (VISForms) are required for JNF professionals April 21 – 27, 2020 and fundraisers to complete for any major donor going to Israel that wants to see JNF sites or have a dedication. It is Taglit Birthright Israel mandatory to ensure that the requested arrangements Dates from May through August submitted via VISForm are in accordance with the Major Donor Courtesy List (updated every fiscal year). The VISForm Negev Mission is immediately received by JNF’s Donor Travel Coordinator Spring, 2020 (Dates TND) and Director of Tourism in Israel who then begin to plan the arrangements in conjunction with the fundraiser. Culinary, Wine and Music Tour The courtesies a donor is entitled to is based on giving level May 1 – 9, 2020 and outlined in the Major Donor Courtesy List. They may

include one or more of the following: a half-day or full-day of Sunshine Tour: For Active Adults 55+ visits to JNF projects/sites, dedication/recognitions at sites, May 3 – 12, 2020 entrance fees, ground transport (to/from accommodation

and touring), JNF Israel staff/partner escort, meal, Dare to Venture Wednesday JNF Bus Tour ticket, etc. May 31 – June 7, 2020

Singles Tour: For 40s and 50s June 28 – July 5, 2020

JNFuture Leadership Institute Mission (JLIM) July 5 – 9, 2020

Pre-Conference Tour to Morocco

October 19 – 23, 2020

For information regarding, visit the JNF website at https://www.jnf.org/travel-pages/visit-israel, call 877.563.8687 or email [email protected].

Other Travel Programs and Tours JNF Day Tour Jewish National Fund’s Weekly Bus Tour runs every Wednesday and departs from Jerusalem outside the JNF-Israel office. It exposes participants to JNF’s groundbreaking work in the Northern Negev. The itinerary includes visits to Be’er Sheva River Park, Ayalon Institute, Sderot Playground and Nir Am Reservoir; plus kosher lunch. For information about Day Tours, visit: https://www.jnf.org/travel-pages/day-tours

Private Tours JNF Travel & Tours works with a third-party tour operator to create and offer customized itineraries to families and individuals interested in private trips.

Volunteering Jewish National Fund offers a variety of opportunities to give back to the land and people of Israel in a meaningful way. Our volunteer experiences are fit for families, individuals, synagogue and community missions, youth groups, and more. 27 | P a g e

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Task Forces, Boards and Current Task Forces and Committees are the following: Committees Alexander Muss High School in Israel (AMHSI) Board The introduction of Task Forces has greatly enhanced Minimum annual gift required - $5,000 Jewish National Fund’s ability to work with local and Joseph Wolfson, Chairman of the Board specific communities, regional areas and targeted and Ron Werner, President capstone projects in Israel. They help set priorities and Yael Septee Kane, JNF Professional have put in place a system where we can follow the Stephen Bach, JNF Professional requests and funding projects through targeted Rabbi Leor Sinai, JNF Professional fundraising. What was originally the Parsons Water Fund Board and Central Arava Task Force, has now Arad Task Force turned into 19 unique groups, from embryonic to This task force works in partnership with the municipality and developing to mature. other stakeholders to strategize the communities’ priorities and

needs to determine where JNF can be most effective. JNF is involved in a wide variety of areas and requires the involvement and partnership of myriad Minimum annual gift required - $5,000 internal and external stakeholders, including Terry Katz, Co-Chair fundraising professionals, lay leaders, local Jim Riola, Co-Chair communities, government and NGO’s and other Eric Goldstein, JNF Professional strategic partners. The formation of Task Forces Anna Milstein, JNF Professional introduces all the players to each other and allows Arava and Eilot Task Force the formation of strategic partnerships, multilateral With the goal of doubling the region’s population by 2020, connections and relationships in a wide variety of JNF supports several key projects. cross settings that include meetings and planning at Minimum annual gift required - $5,000 town halls, government offices, donor homes, Beckie Fischer, Co-Chair events and other locations. Mathew Fragner, Co-Chair Our Task Forces are designed specifically for Major Talia Tzour Avner, JNF Professional Donors (starting minimum annual $5,000 gift for the majority of the Task Forces up to $100,000 for Arts and Entertainment Task Force Housing Development Fund) as they create and This task force’s objective is to raise funds and develop provide inspiration and the opportunity and recognition and awareness of JNF programs and projects challenge for each group to work together with focusing on arts and cultural activities in Israel’s north and goals, objectives and deadlines. south. Minimum annual gift required - $5,000 JNF Task Forces currently consist of 19 groups, Civia Caroline, Chair numbering between 10 and 30 participants in each Sharon Freedman, JNF Professional group, who are tasked with substantial researching, analyzing, evaluating and producing practical Baseball and Softball Task Force recommendations which are then evaluated and This task force raises funds to plan, build and maintain taken up by the Israel Relations Committee (IRC), baseball fields and purchase baseball sporting equipment for Budget and Finance Committee (BFC) and ultimately the development of the sport in Israel. recommended for action to the Board of Directors. Minimum annual gift required - $5,000 Mark Rattner, Chair Further to that and more importantly, it places a Lou Rosenberg, JNF Professional substantial responsibility on task force participants Mitchel Rosenzweig, JNF Professional to fundraise for their group and gives them a real- Peter Kurz, Israel Partner world insight into practical financial, legal and other considerations in planning and executing a project. Fire and Rescue Task Force Membership buy-in in a Task Force offers more This task force works to protect Israel’s citizens and forests opportunities for more lay leaders in the from the dangers of fire with the purchase of fire trucks, organization, allows more contact, professional creation of firefighter training programs and other fire conversations and connections, greater resources protection necessities. for research and coordination to oversee the overall Minimum annual gift required - $5,000 Mark Egerman, Co-Chair workflow, contribution, deadlines, progress and Penny Rosen, Co-Chair fundraising. Sharon Lewis, JNF Professional 31 | P a g e

Friends of Green Horizons Committee leaders), participates in reviewing project Green Horizons Youth Movement build character and opportunities and works to raise philanthropic capital leadership in Israeli youth through outdoor education and to then provide interest free loans to communities experience. that have viable development and marketing plans. Robert Weiss, Chair Since 2013, the task force is active in 26 communities Sharon Freedman, JNF Professional and is supporting the development of more than 1,200 Lavi Zamir, Israel Partner housing sites. Ido Reichman-Eisikovits, Israel Partner Minimum gift required - $100,000 (payable up to four years) Gaza Envelope Task Force Jeffrey Schwartz, Chair This task force works to protect and make easier, the Rick Krosnick, JNF Professional lives of Israeli citizens living on the Gaza border in Alon Badihi, JNF Professional towns such as Sderot, the region’s kibbutzim and Israel Independence Experience Task Force moshavim, the Halutza communities and students at Sapir College. This task force works on the preservation of heritage Minimum annual gift required - $5,000 sites in Israel. Betsy Fischer, Chair Minimum annual gift required - $5,000 Boaz Meir, JNF Professional Ben Gutmann, Chair Jodi Marcus, JNF Professional Mitchel Rosenzweig, JNF Professional Diane Scar, JNF Professional Go North East Task Force MAKOM Task Force The goal of this task force is to look at development in the north in a holistic way and create new This task force works with MAKOM and combines JNF’s Go housing, job, education, healthcare and quality of North and Blueprint Negev campaigns with MAKOM’s life opportunities. mission-driven communities. Minimum annual gift required - $5,000 Minimum annual gift required - $5,000 Beth Cohn, Chair Sheryl Buchholtz, Co-Chair, Galilee Culinary Institute Shosh Mitzman, Israel Partner Laureiene Greenbaum, Co-Chair, Beit Asher Food James Kimmey, JNF Professional Innovation Center Amy Berko Iles, Co-Chair, Beit Asher Food Innovation Mitzpe Ramon Task Force Center This task force works in partnership with the municipality Vivien Wong, Co-Chair, Medical Center and other stakeholders to strategize the communities’ Reagan Weil, JNF Professional priorities and needs to determine where JNF can be most Lee Lebovich, JNF Professional effective. Minimum annual gift required - $5,000 Go North West Force David Oppenheimer, Chair The goal of this task force is to attract and retain 300,000 Michael Feinman, JNF Professional new residents to the Galilee, strengthen the economic and social life of the region, relieve the congestion in the National Water Task Force center of Israel and, together with Blueprint Negev, Serves as an umbrella and coordinating body for JNF’s transform northern and southern Israel into co-equal expanding portfolio of water projects and partners in Israel to centers of Israeli society. enhance their strength, fiscal viability and effectiveness. Minimum annual gift required - $5,000 Raised over $120 million to date. Deborah Zaluda, Chair Minimum annual gift required - $10,000 Sharon Freedman, JNF Professional Marc Kelman, Chair Beth Cherner, JNF Professional Bob Lembke, Vice-Chair Dar Nadler, JNF Professional Talia Tzour Avner, JNF Professional

Housing Development Fund Task Force Nefesh B’Nefesh Task Force Israel suffers from a shortage of housing options. In addition to identifying and soliciting donors, this task force Throughout the Negev and Galilee, there are dozens focuses on helping new Olim (immigrants) through all aspects of communities who wish to expand and offer new of the aliyah process and encourages these Olim to move to housing options. Because communities are Israel’s peripheral regions - the Negev and the Galilee. responsible for managing their own developments and Minimum annual gift required - $10,000 the financing of the basic infrastructure, many projects Ronald Werner, Chair never get off the ground due to a lack of capital. This Glen Schwartz, JNF Professional task force, through its stakeholders (donors/lay Doreet Freedman, Israel Partner 32 | P a g e

Project Wadi Attir Task Force This task force seeks to develop and demonstrate a model for sustainable, community-based agricultural enterprise, adapted to a desert environment for the Bedouin community.

Minimum annual gift required - $5,000

Honey Kessler Amado, Chair

Laura Sherry, JNF Professional

Task Force on Disabilities This task force brings partner organizations together to share resources and meet the needs of those with disabilities in Israel’s north and south where there are typically fewer services available. Minimum annual gift required -$10,000 Gary Kushner, Chair

Yossi Kahana, JNF Professional

Sharon David, JNF Professional Celine Leeds, JNF Professional

Yerucham/Ranat HaNegev Task Force This task force works to help the municipality prioritize its needs, which includes rebranding itself as an attractive tourist site, retaining families and attracting new ones by assisting with innovative housing options, developing a first-rate school system and much more. Minimum annual gift required - $5,000 Geri Shatz, Co-Chair Bruce Goldberg, Co-Chair

Matt Leebove, JNF Professional

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National Campaign Cabinet Home/ Name Address Business Phone Cell Phone Email Address

Vice President, 410 Crocus Hl Campaign Ben Gutmann Norwood, NJ 07648-2432 H: 201.767.0665 201.415.0499 [email protected]

Vice President, 10605 Deerfield Road Major Gifts Nina Paul Cincinnati, OH 45242-4212 513.253.7157 [email protected] Ass't Vice President, Major 10836 Iris Canyon Lane Gifts Bernice Friedman Las Vegas, NV 89135-1719 H: 702.202.1508 917.848.5758 [email protected] President, PO Box 675945 Women for Israel Rancho Santa Fe, CA Campaign Myra Chack Fleischer 92067-5945 H: 619.823.6975 619.823.6975 [email protected]

Vice President, 6346 Maryland Drive H: 323.954.0744 Planned Giving David Frank Los Angeles, CA 90048-4740 B: 310.385.3619 213.804.6829 [email protected] Asst. Vice President, 633 Canyon Greens Drive Planned Giving Robert Dubin Las Vegas, NV 89144-0833 B: 702.222.1040 702.245.8510 [email protected]

Chair, Mega 410 Crocus Hl Donor Outreach Ben Gutmann Norwood, NJ 07648-2432 H: 201.767.0665 201.415.0499 [email protected] Co-Chair, Cohan Rasnick Myerson Plaut H: 617 527-8340 General 1 State St., Ste 1200 B: 617.742.1820 Campaign Bob (Robert) Cohan Boston, MA 02109-3559 x222 617.838.5128 [email protected] Co-Chair, General 60 Remsen Street Apt. 8F Campaign Robert Weiss Brooklyn, NY 11201-3415 H: 718.834.0363 917.846.3517 [email protected] Community Campaign 4581 Old Carriage Trail Co-Chair Jim Riola Oviedo, FL 32765-8454 H: 407.924.5151 407.810.5595 [email protected] Community Campaign 210 Landfall Road Co-Chair Sharon Levison Atlanta, GA 30328-1826 404.587.6036 [email protected] Vice President, Small 116 North Skyview Lane Communities Dr. Joel Spalter Fayetteville, AR 72701-4635 954.654.1812 [email protected] Asst. Vice 10000 Santa Monica Blvd. President, Small Unit 1203 Los Angeles, CA Communities Alan Abramson 90067-7014 310.291.5400 [email protected] Vice President, Communities 596 New Loudon Road and Regions Kenneth Segel Latham, NY 12110-4024 B: 518.690.7184 518.369.1040 [email protected] Asst. Vice President, Communities 8694 E Iliff Drive H: 303.755.7555 and Regions Barbara Burry Denver, CO 80231-3809 B: 303.773.1479 303.888.6271 [email protected]

Vice President, 1825 Ivy Lane H: 847.562.8580 Missions Scott Schreiber Northbrook, IL 60062 B: 312.985.5595 847.452.8745 [email protected] Asst. Vice President, 6203 E Yucca Street Missions Ann Zinman Scottsdale, AZ 85254-5448 H: 480.998.0221 480.363.6798 [email protected]

Vice President, 333 Desplaines Street #307 JNFuture Jason Zenner Chicago, IL 60661-5512 H: 847.427.3443 847.217.5454 [email protected] 35 | P a g e

Asst. Vice President, 225 South 18 1101 JNFuture Chad Holtzman Philadelphia, PA 19103-6134 B: 215.981.4422 215.262.0358 [email protected]

Vice President, 2539 Eagle Run Drive Marketing Vivian Grossman Weston, FL 33327-1525 B: 954.384.6000 954.290.8487 [email protected] Asst. Vice President, 245 E. 63rd Street Apt. 32E Marketing Samuel Goldberg New York, NY 10065-7432 B: 310.407.7502 310.310.0621 [email protected] Levine Builderw 42-09 235th Street Chair, MAKOR Michael Kessler Douglaston, NY 11363 H: 718.224.7147 646.326.2336 [email protected] Co-Chair, National 8694 E Iliff Drive H: 303.755.7555 Products Barbara Burry Denver, CO 80231-3809 B: 303.773.1479 303.888.6271 [email protected] Co-Chair, National 1 Gillespie Lane Products Marcy Needle Morristown, NJ 07960-5819 H: 973.401.0792 973.886.1302 [email protected] Chair, World Chairman's 42 E. 69th Street CouncilChair, Ronald S. Lauder New York, NY 10021 President's Society Mission 315 E 70th Street Apt 9G H: 646.590.4805 Fall 2019 Debby Riegel New York, NY 10021-8652 B: 212.867.6000 917.588.8653 [email protected] Chairman of the Board, Alexander Muss High School in 513 Atterbury Road H: 610.989.0686 Israel (AMHSI) Joseph Wolfson Villanova, PA 19085-1028 B: 215.751.1249 [email protected]

Chair, Lawyers 9 Aspen Heights H: 518.456.6288 for Israel Rob Ganz Slingerlands, NY 12159-9745 B: 518.869.9511 518.859.6790 [email protected]

Chair, Rabbis for 6405 Silent Moon Run H: 301.317.1101 Israel Craig Axler Clarksville, MD 21029-1286 B: 215.646.0173 [email protected] Co-Chair, Winter Connection 100 Grays Lane Apt 505 Campaign Alan Dabrow Haverford, PA 19041-1755 H: 610.322.7444 610.322.0393 [email protected] Co-Chair, Winter 200 W Washington Square Connection Apt 2502 Campaign Louise Dabrow Philadelphia, PA 19106-3559 H: 267.457.3747 610.322.7444 [email protected]

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National Board of Directors Home/ Name Address Business Phone Cell Phone Email Address

14170 Rancho Vista Bend President Sol Lizerbram San Diego, CA 92130-5250 H: 858.759.9950 858.922.8660 [email protected]

Chairman of the 81 Barrow Street H: 516.626.8052 Board Jeffrey Levine New York, NY 10014-3710 B: 718.224.7147 516-385-0500 [email protected]

Chairman of the 767 5th Avenue Suite 4200 Board Emeritus New York, NY 10153-0023 B: 212.572.6964 [email protected]

81 Barrow Street H: 516.626.8052 Past President Jeffrey Levine New York, NY 10014-3710 B: 718.224.7147 516-385-0500 [email protected] Vice President, Strategic 1110 W. Ivanhoe Blvd. #7 Planning Bruce Gould Orlando, FL 32804 407.399.2888 [email protected] H: 508.877.6740 8 Parmenter Road B: 617.787.6800 Treasurer Michael Blank Framingham, MA 01701-3019 x11 617.877.8102 [email protected]

Assistant P.O. Box 12367 Treasurer Steven Crystal Reno, NV 89510-2367 H: 775.624.0905 775.742.0850 [email protected]

185 E. 85th Street Apt. 31M Secretary Geri Shatz New York, NY 10028-2153 H: 215.493.4997 215.237.1907 [email protected]

Assistant 46 Remsen St Apt 1 Secretary Penny Rosen Brooklyn, NY 11201-7102 H: 718.875.9661 917.570.1131 [email protected]

First Vice 100 Grays Ln Apt 505 President Alan Dabrow Haverford, PA 19041-1755 H: 610.322.7444 610.322.0393 [email protected]

Assistant First 513 Atterbury Road H: 610.989.0686 Vice President Joseph Wolfson Villanova, PA 19085-1028 B: 215.751.1249 [email protected] Vice President, Adminstration (and 823 Kimballwood Lane Compliance) Harold Kaplan Highland Park, IL 60035-3623 B: 312.832.4393 312.805.0536 [email protected] Assistant Vice President, 15 Southwood Drive Administration Marvin Schlanger Cherry Hill, NJ 08003-2952 609.320.6935 [email protected] Vice President, Alexander Muss High School in 1820 Little Raven Street Israel (AMHSI) Ron Werner Denver, CO 80202-7116 303.588.4026 [email protected]

Vice President, 410 Crocus Hl Campaign Ben Gutmann Norwood, NJ 07648-2432 H: 201.767.0665 201.415.0499 [email protected] Vice President, Zionist Education 509 Northumberland Road H: 201.836.3061 Continuum Robert B. Levine Teaneck, NJ 07666-1922 B: 212.840.1610 917.593.1302 [email protected] Vice President, Schools and 140 Fox Hollow Drive Community Apt. 407 H: 440.442.5942 Engagement Michael Jacobson Cleveland, OH 44124-4173 B: 216.591.0400 216.536.9806 [email protected]

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Asst. Vice President, Schools and Community 191 Presidential Blvd Apt 600 Engagement Terry Katz Bala Cynwyd, PA 19004-1228 H: 610.664.4224 646.391.4250 [email protected] Vice President, Levine Builders Teen 42-09 235th Street Engagement Michael Kessler Douglaston, NY 11363 H: 718.224.7147 646.326.2336 [email protected] Asst. Vice President, Teen 9430 N. 43rd Place Engagement Marc Kelman Phoenix, AZ 85028-5100 B: 602.996.1340 602.390.2307 [email protected] Vice President, College 710 Elder Court Engagement Scott Gendell Glencoe, IL 60022-1411 H: 847.679.6660 847.302.7076 [email protected] Vice President, College 10720 Gloxinia Drive Engagement Charles Fax Rockville, MD 20852-3404 B: 301.345.7700 410.274.1453 [email protected] Asst. Vice President, College 147 Atherton Avenue Engagement Dr. Alan Fisher Atherton, CA 94027-4051 H: 650.906.3610 650.281.6410 [email protected] Vice President, Rabbinic and Congregational 6-8 Wooleys Lane Unit B-28 H: 516.485.3959 Engagement Isaac Blachor Great Neck, NY 11023-2118 B: 516.227.5380 516.835.4010 [email protected] Asst. Vice President, Rabbinic and Congregational 6620 24th Street N Engagement Ira Bartfield Arlington, VA 22205-1918 H: 703.532.2079 703.725.3872 [email protected] Vice President, Government 2723 P Street NW H: 202-625-7145 Relations Baruch Fellner Washington DC 20007-3065 B: 202-530-9546 202.460.4737 [email protected] Asst. Vice President, 5610 Wisconsin Avenue Government Apt. 1406 Relations Kenneth Krupsky Chevy Chase, MD 20815-4438 301.693.6057 [email protected] Vice President, Communities 596 New Loudon Road and Regions Kenneth Segel Latham, NY 12110-4024 B: 518.690.7184 518.369.1040 [email protected] Asst. VP, Communities 8694 E Iliff Drive H: 303.755.7555 and Regions Barbara Burry Denver, CO 80231-3809 B: 303.773.1479 303.888.6271 [email protected]

Vice President, 16560 N 105th Way Israel Relations Toni Dusik Scottsdale, AZ 85255-9036 B: 480.634.4900 x1143480-861-3218 [email protected] Asst. Vice President, Israel 1645 Sherwood Road H: 847.831.9036 Relations Theodore Banks Highland Park, IL 60035-2260 B: 312.662.4897 847.431.8207 [email protected]

Vice President, 2539 Eagle Run Drive Marketing Vivian Grossman Weston, FL 33327-1525 B: 954.384.6000 954.290.8487 [email protected] Asst. Vice President, 245 E. 63rd Street Apt. 32E Marketing Samuel Goldberg New York, NY 10065-7432 B: 310.407.7502 310.310.0621 [email protected]

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Vice President, Strategic 4330 N. Hills Drive H: 954.986.9523 Relationships Myron D. Stayman Hollywood, FL 33021 1804 B: 305.933.6247 305.607.4675 [email protected] Asst. Vice President, Strategic 808 Chauncey Road Relationships Jeffrey Schwartz Penn Valley, PA 19072-1304 B: 302.838.8880 610.731.1200 [email protected] 155 Linden Drive Vice President, Basking Ridge, NJ Investments Joseph Korn 07920-1964 H: 908.903.9603 [email protected] Asst. Vice President, 4102 Causeway Vista Drive Investments Lynne Merriam Tampa, FL 33615-5416 727.642.8215 727.642.8215 [email protected] Vice President, Israel 3317 Monceau Way H: 470.375.6115 Investments Alan Wolk Roswell, GA 30075-3135 B: 770.650.5671 770.665.0302 [email protected] Asst. Vice 2400 E. Cherry Creek South President, Israel Dr. #403 Investments Morton Mower Denver, CO 80209-3257 B: 410.727.4828 410.206.9360 [email protected]

Vice President, 330 Brookside Drive Legal Committee Robert M. Wigoda Wilmette, IL 60091-3047 H: 847.251.3304 646.483.7353 [email protected] Asst. Vice President, Legal 8224 River Quarry Place Committee Gary Kushner Bethesda, MD 20817-6924 B: 202.637.5856 202.250.1601 [email protected]

Vice President, 1825 Ivy Lane H: 847.562.8580 Missions Scott Schreiber Northbrook, IL 60062 B: 312.985.5595 847.452.8745 [email protected] Asst. Vice President, 6203 E Yucca Street Missions Ann Zinman Scottsdale, AZ 85254-5448 H: 480.998.0221 480.363.6798 [email protected]

Vice President, 6346 Maryland Drive H: 323.954.0744 Planned Giving David Frank Los Angeles, CA 90048-4740 B: 310.385.3619 213.804.6829 [email protected] Asst. Vice President, 633 Canyon Greens Drive Planned Giving Robert Dubin Las Vegas, NV 89144-0833 B: 702.222.1040 702.245.8510 [email protected]

Vice President, 10605 Deerfield Road Major Gifts Nina Paul Cincinnati, OH 45242-4212 513.253.7157 [email protected] Ass't Vice President, Major 10836 Iris Canyon Lane Gifts Bernice Friedman Las Vegas, NV 89135-1719 H: 702.202.1508 917.848.5758 [email protected] Vice President, Small 116 North Skyview Lane Communities Dr. Joel Spalter Fayetteville, AR 72701-4635 954.654.1812 [email protected] 10000 Santa Monica Blvd. Asst. Vice Unit 1203 President, Small Los Angeles, CA Communities Alan Abramson 90067-7014 310.291.5400 [email protected] President, PO Box 675945 Women for Israel Rancho Santa Fe, CA Campaign Myra Chack Fleischer 92067-5945 H: 619.823.6975 619.823.6975 [email protected]

Vice President, 24 Liberty Lane Speakers Bureau Dr. Robert Benedon Cherry Hill, NJ 08002-1638 H: 856.667.0398 609.330.2695 [email protected]

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Assistant Vice President, 70 Washington Street 12I Speakers Bureau Sheryl Buchholtz Brooklyn, NY 11201-1442 917.692.3465 [email protected] Vice President, 80 Old Main Road Boruchin Little Compton, RI B: 401.396.9777 Committee Michael Lederman 02837-1321 X21 401.480.0240 [email protected]

Chair, Audit 200 E 69th St Apt 42A Committee Edward Blank New York, NY 10021-5747 H: 212.879.6925 917.359.6577 [email protected]

Vice Chair, Audit 888 7th Avenue Floor 44 Committee David Greenbaum New York, NY 10106-4499 B: 212.894.7404 917.572.5643 [email protected]

Vice President, 333 Desplaines Street #307 JNFuture Jason Zenner Chicago, IL 60661-5512 H: 847.427.3443 847.217.5454 [email protected] Asst. Vice President, 225 South 18 1101 JNFuture Chad Holtzman Philadelphia, PA 19103-6134 B: 215.981.4422 215.262.0358 [email protected]

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Women for Israel National Board Home/ Name Address Business Phone Cell Phone Email Address P.O. Box 675945 President, WFI Rancho Santa Fe, CA H: 858.259.6030 Campaign Myra Chack Fleischer 92067-5945 B: 760.729.0941 619.823.6975 [email protected]

Past President, 10605 Deerfield Rd. WFI Campaign Nina Paul Cincinnati, OH 45242-4212 513.253.7157 [email protected]

Emeritus, WFI 100 Grays Ln Apt 505 Campaign Louise Dabrow Haverford, PA 19041-1755 H: 610.322.7444 610.322.7444 [email protected]

WFI Presidential 8694 E Iliff Dr Advisor Barbara Burry Denver, CO 80231-3809 H: 303.755.7555 303.888.6271 [email protected]

WFI Presidential 6203 E Yucca St Advisor Ann Zinman Scottsdale, AZ 85254-5448 H: 480.998.0221 480.363.6798 [email protected]

Chair, Women's 100 Mountain View Drive Alliance Margaret Singerman Chagrin Falls, OH 44022-2062 216.577.5567 [email protected] Circle of Sapphire 2450 Brookwood Lane Co-Chair Ronna Schneider Cincinnati, OH 45237-2902 513.348.0073 [email protected] Circle of Sapphire 6203 E Yucca St Co-Chair Ann Zinman Scottsdale, AZ 85254-5448 H: 480.998.0221 480.363.6798 [email protected]

3317 Monceau Way Sapphire Chair Roni Wolk Roswell, GA 30075-3135 H: 770.650.5671 770.655.3290 [email protected]

11439 N. 64th Place H: 480.656.5764 Chai Society ChairKim Kotzin Scottsdale, AZ 85254-5013 B: 602.266.5060 602.758.6181 [email protected] JNFuture 1550 7th Street Women's NW Apt. 438 H: 202.466.3773 Co-Chair Lauren France Washington, DC 20001-3267 B: 202.546.0474 305.491.9377 [email protected] JNFuture 8403 Blachburn Ave. Women's Apt. 103 Co-Chair Civia Caroline Los Angeles, CA 90048-4157 267.997.7555 [email protected]

WFI National 260 Springside Road Board Member Meril Salzburg Longwood, FL 32779-4985 B: 407.496.4494 407.960.2157 [email protected]

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Makor Home/ Name Address Business Phone Cell Phone Email Address 1500 W. Monroe Street #325 Ilene Adler Chicago, IL 60607-2418 415.216.6619 [email protected]

24 Liberty Lane Dr. Robert Benedon Cherry Hill, NJ 08002-1638 H: 856.667.0398 609.330.2695 [email protected]

4177 Hayvenhurst Avenue Alyse Golden Berkley Encino, CA 91436-3552 B: 818.205.1277 818.424.5898 [email protected]

1084 Victor Lane Michael Boni Bryn Mawr, PA 19010-1748 B: 610.822.0201 610.348.2526 [email protected]

70 Washington Street 12I Sheryl Buchholtz Brooklyn, NY 11201-1442 917.692.3465 [email protected] PO Box 675945 Rancho Santa Fe, CA Myra Chack Fleischer 92067-5945 H: 619.823.6975 619.823.6975 [email protected]

30 Country Oaks Drive H: 732.446.3436 Beth Cohn Manalapan, NJ 07726-4649 B: 732.786.8223 908.510.7871 [email protected]

16560 N 105th Way Toni Dusik Scottsdale, AZ 85255-9036 B: 480.634.4900 x1143480-861-3218 [email protected]

18379 N. 97th Place Susan Farber Scottsdale, AZ 85255-9266 H: 480.483.3097 602.743.8040 [email protected]

16 Cameo Drive Betsy Fischer Cherry Hill, NJ 08003-5125 H: 215.519.4785 609.636.8737 [email protected]

8239 E. 5th Avenue Steven Foster Denver, CO 80230-6544 B: 303.388.4013 303.668.7675 [email protected]

1550 7th Street NW Apt. 438 H: 202.466.3773 Lauren France Washington, DC 20001-3267 B: 202.546.0474 305.491.9377 [email protected]

6101 Atlantic Avenue Judith Galler Ventnor, NJ 08406-2704 609.226.3704 [email protected] 154 Carman Avenue East Rockaway, NY Ariel Grunberg 11518-1303 516.297.7924 [email protected]

Barbara Israel 4 Kinzel Lane Bortniker West Orange, NJ 07052-2172 973.432.3948 [email protected]

331 NE 8th Avenue Mitzi Kaitz Delray Beach, FL 33483-5524 617.930.7667 [email protected]

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Levine Builders 42-09 235th Street Michael Kessler Douglaston, NY 11363 H: 718.224.7147 646.326.2336 [email protected]

4607 Holly Street H: 254.722.6918 David Levy Bellaire, TX 77401-5804 B: 512.506.9359 512.981.6918 [email protected]

3207 S. Geneva Street Yaron Marcus Denver, CO 80231-4734 B: 283.589.9091 303.484.1186 [email protected]

4102 Causeway Vista Drive Lynne Merriam Tampa, FL 33615-5416 727.642.8215 [email protected]

260 Riverside Drive Apt. 7C B: 212.518.2640 Michael Mintz New York, NY 10025-5259 X100 952.200.2818 [email protected]

10605 Deerfield Road Nina Paul Cincinnati, OH 45242-4212 513.253.7157 [email protected]

P.O. Box 832 293 Wilson Drive Bruce Pomerantz Alpine, NJ 076201018 201.417.8545 [email protected]

315 E. 70th Street Apt. 9G Deborah Riegel New York, NY 10021-8652 B: 212.867.6000 917.588.8653 [email protected]

914 Ridgewood Road Alyssa Russo Millburn, NJ 07041-1420 H: 973.258-1558 702.567.2020 [email protected]

4110 W. Barcelona Street Laura Salzer Tampa, FL 33629-6704 727.946.1567 [email protected]

226 N. Pearl Street Simon Schwartz Denver, CO 80203-4113 303.521.2908 [email protected]

8600 Camargo Rd Rhonda Sheakley Cincinnati, OH 45243-1410 H: 513.621.3904 513.608.6256 [email protected] 39 Southport Lane Apt. C Boynton Beach, FL Addison Shuster 33436-6407 347.254.2506 [email protected]

6139 S. Geneva Court Nancy Siegel Englewood, CO 80111-5436 H: 303.773.3221 303.588.0882 [email protected]

P.O. Box 961267 H: 781.721.0575 Jeffrey Woolf Boston, MA 02196-1267 B: 617.728.8709 617.538.9462 [email protected]

1513 W Montana Street Deborah Lust Zaluda Chicago, IL 60614-2007 847.436.6849 [email protected]

6203 E Yucca Street Ann Zinman Scottsdale, AZ 85254-5448 H: 480.998.0221 480.363.6798 [email protected]

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Task Force Chairs Home/ Name Address Business Phone Cell Phone Email Address

Vice President, 5610 Wisconsin Ave Apt 1406 Galil - Go North Ken Krupsky Chevy Chase, MD 20815-4438 H: 301.656.1181 301.693.6057 [email protected]

Co-Chair, Arad 191 Presidential Blvd Apt 600 Task Force Terry Katz Bala Cynwyd, PA 19004-1228 H: 610.664.4224 646.391.4250 [email protected]

Co-Chair, Arad 4581 Old Carriage Trl Task Force Jim Riola Oviedo, FL 32765-8454 H: 407.924.5151 407.810.5595 [email protected] Co-Chair, Arava and Eilot Task 450 N. Park Rd. Suite 500 H: 954.963.4784 Force Beckie Fischer Hollywood, FL 33021-6918 B: 954.927.4097 954.612.1684 [email protected] Co-Chair, Arava 569 31st Street and Eilot Task Manhattan Beach, CA Force Matthew Fragner 90266-3403 B: 213.687.2320 310.779.7284 [email protected] Chair, Arts and Entertainment 8403 Blackburn Ave. Apt. 103 Task Force Civia Caroline Los Angeles, CA 90048-4157 267.997.7555 [email protected] Chair, Baseball and Softball Task 130 Mackenzie Ln S Force Mark Rattner Denville, NJ 07834-3722 H: 973.292.0253 973.727.6459 [email protected]

Co-Chair, Fire 280 S Beverly Dr Ste 304 and Rescue Mark Egerman Beverly Hills, CA 90212-3903 H: 310.248.6299 310.871.0999 [email protected]

Co-Chair, Fire 46 Remsen St Apt 1 and Rescue Penny Rosen Brooklyn, NY 11201-7102 H: 718.875.9661 917.570.1131 [email protected] Chair, Friends of Green Horizons 60 Remsen Street Apt. 8F Committee Robert Weiss Brooklyn, NY 11201-3415 H: 718.834.0363 917.846.3517 robtcweiss@gmail Chair, Gaza Envelope Task 16 Cameo Drive Force Betsy Fischer Cherry Hill, NJ 08003-5125 H: 215.519.4785 609.636.8737 [email protected] Co-Chair, Go North East (Galilee Culinary 70 Washington Street 12I Institute) Sheryl Buchholtz Brooklyn, NY 11201-1442 917.692.3465 [email protected] Co-Chair, Go North East (Beit Asher Food Innovention 1000 Park Avenue Apt. 11A Center) Laureine Greenbaum New York, NY 10028-0934 B: 212.535.0305 646.645.9244 [email protected] Co-Chair, Go North East (Beit Asher Food Innovention 100 W. 18th Street Apt. 8A Center) Amy Berko Iles New York, NY 10011-5475 914.393.7550 [email protected] Co-Chair, Go North East P.O. Box 6347 (Medical Center) Vivien Wong Kaneohe, HI 96744-9173 B: 808.235.6855 808.783.9639 [email protected]

Chair, Go North 1513 W Montana St. West Task Force Deborah Lust Zaluda Chicago, IL 60614-2007 847.436.6849 [email protected]

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Chair, Housing Development 808 Chauncey Rd H: 610.664.2944 Fund Jeffrey Schwartz Penn Valley, PA 19072-1304 B: 302.838.8880 610.731.1200 [email protected] Chair, Israel Independence Experience Task 400 Kelby Street H: 201.767.0665 Force Ben Gutmann Fort Lee, NJ 07024-2943 B: 201.569.8686 201.415.0499 [email protected]

Chair, MAKOM 30 Country Oaks Drive H: 732.446.3436 Task Force Beth Cohn Manalapan, NJ 07726-4649 B: 732.786.8223 908.510.7871 [email protected] Chair, Mitzpe Ramon Task 448 Warick Road Force David Oppenheimer Wynnewood, PA 19096-2322 610.709.7032 [email protected] Chair, National Water Task 9430 N. 43rd Place Force Marc Kelman Phoenix, AZ 85028-5100 B: 602.996.1340 602.390.2307 [email protected] United Water District 8301 E. Prentice Avenue Vice Chair, Suite 100 National Water Greenwood Village, CO 80111- Task Force Bob Lembke 2904 B: 303.761.3623 303.918.9551 [email protected] Chair, Nefesh B'Nefesh Task 1820 Little Raven St Force Ron Werner Denver, CO 80202-7116 303.588.4026 [email protected] Chair, Project Wadi Attir Task 261 S Wetherly Dr Force Honey Kessler Amado Beverly Hills, CA 90211-2515 H: 310.550.1656 310.550.8214 [email protected] Chair, Task Force on 8224 River Quarry Place H: 301.365.7772 Disabilities Gary Kushner Bethesda, MD 20817 B: 202.637.5856 202.250.1601 [email protected] Co-Chair, Yerucham Task 8314 E. Feathersong Lane Force Bruce Goldberg Scottsdale, AZ 85255-3924 B: 602.485.0900 480.556.1415 [email protected] Co-Chair, Yerucham Task 185 E. 85th Street Apt. 31M Force Geri Shatz New York, NY 10028-2153 H: 215.493.4997 215.237.1907 [email protected]

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Community Presidents Home/ Name Address Business Phone Cell Phone Email Address

President, 11439 N. 64th Place Arizona Kim Kotzin Scottsdale, AZ 85254-5013 H: 480.656.5764 602.758.6181 [email protected]

8148 Jester Blvd President, Austin David Levy Austin, TX 78750-7829 H: 512.485.8081 254.722.6918 [email protected]

President, 44 Fuller St. Boston Steve London Waban, MA 02468-1032 H: 617.244.4018 [email protected]

President, 9860 SW 1st St. Broward County Rabbi Sheldon Harr Plantation, FL 33324-2312 H: 954.472.3996 [email protected]

President, 48 Darnley Green Capital District Mara Ginsberg Delmar, NY 12054-9707 B: 518.436.0751 518.598.3317 [email protected] President, Central 914 Ridgewood Road New Jersey Alyssa Russo Millburn, NJ 07041-1420 H: 973.258-1558 702.567.2020 [email protected]

President, 732 Taunton Rd. Delaware Martin Lessner Wilmington, DE 19803-1723 H: 302.478.2413 302.571.6698 [email protected] President, H: 215.643.2183 Eastern 711 Signal Hill Rd B: 215.765.4600 Pennsylvania Scott Barsky Dresher, PA 19025-2010 X225 215.806.6051 [email protected]

10 E. Delaware Place 27E President, Illinois Jill Weininger Chicago, IL 60611-1853 B: 312.334.7334 847.815.3539 [email protected]

President, 90 Cypress Drive H: 516.692.6036 Long Island Larry Ingber Woodbury, NY 11797-1523 B: 212.490.3000 516.816.2478 [email protected]

President, 4177 Hayvenhurst Ave Los Angeles Alyse Golden Berkley Encino, CA 91436-3552 B: 818.205.1277 818.424.5898 [email protected]

President, 8203 Pumpkin Seed Ct H: 410.602.2477 Maryland Orly Shalem Pikesville, MD 21208-1857 B: 410.602.0999 410.365.4432 [email protected]

President, 2475 Brickell Ave. Apt. 1204 Miami Dade Maia Aron Miami, FL 331292-481 B: 305.728.2955 305.798.0279 [email protected] 2550 S. Telegraph Rd. Ste. 255 Co-President, Bloomfield Hills, MI Michigan Andy Goldberg 48302-0908 H: 248.593.5000 248.455.6500 [email protected] 4941 Woodcliff Hills Road N Co-President, Karen Freedland- West Bloomfield, MI Michigan Berger 48323-2380 H: 248.855.4026 248.762.1001 [email protected]

President, 5610 Wisconsin Ave Apt 1406 H: 301.656.1181 Mid-Atlantic Ken Krupsky Chevy Chase, MD 20815-4438 B:202.879.3939 301.693.6057 [email protected]

President, 11662 East Lake Avenue Mountain States Julia Epel Sherry Englewood, CO 80111-5837 303.931.4312 [email protected]

Co-President, 74 Ridge Dr Naples David Braverman Naples, FL 34108-3440 H: 239.537.7777 239.537.7777 [email protected] 28517 Raffini Ln H: 239.947.7404 Co-President, Bonita Springs, FL B: 239.649.6310 Naples Anthony Solomon 34135-8004 x200 239.216.3745 [email protected]

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Community Presidents Home/ Name Address Business Phone Cell Phone Email Address

President, 11439 N. 64th Place Arizona Kim Kotzin Scottsdale, AZ 85254-5013 H: 480.656.5764 602.758.6181 [email protected]

8148 Jester Blvd President, Austin David Levy Austin, TX 78750-7829 H: 512.485.8081 254.722.6918 [email protected]

President, 44 Fuller St. Boston Steve London Waban, MA 02468-1032 H: 617.244.4018 [email protected]

President, 9860 SW 1st St. Broward County Rabbi Sheldon Harr Plantation, FL 33324-2312 H: 954.472.3996 [email protected]

President, 48 Darnley Green Capital District Mara Ginsberg Delmar, NY 12054-9707 B: 518.436.0751 518.598.3317 [email protected] President, Central 914 Ridgewood Road New Jersey Alyssa Russo Millburn, NJ 07041-1420 H: 973.258-1558 702.567.2020 [email protected]

President, 732 Taunton Rd. Delaware Martin Lessner Wilmington, DE 19803-1723 H: 302.478.2413 302.571.6698 [email protected] President, H: 215.643.2183 Eastern 711 Signal Hill Rd B: 215.765.4600 Pennsylvania Scott Barsky Dresher, PA 19025-2010 X225 215.806.6051 [email protected]

10 E. Delaware Place 27E President, Illinois Jill Weininger Chicago, IL 60611-1853 B: 312.334.7334 847.815.3539 [email protected]

President, 90 Cypress Drive H: 516.692.6036 Long Island Larry Ingber Woodbury, NY 11797-1523 B: 212.490.3000 516.816.2478 [email protected]

President, 4177 Hayvenhurst Ave Los Angeles Alyse Golden Berkley Encino, CA 91436-3552 B: 818.205.1277 818.424.5898 [email protected]

President, 8203 Pumpkin Seed Ct H: 410.602.2477 Maryland Orly Shalem Pikesville, MD 21208-1857 B: 410.602.0999 410.365.4432 [email protected]

President, 2475 Brickell Ave. Apt. 1204 Miami Dade Maia Aron Miami, FL 331292-481 B: 305.728.2955 305.798.0279 [email protected] 2550 S. Telegraph Rd. Ste. 255 Co-President, Bloomfield Hills, MI Michigan Andy Goldberg 48302-0908 H: 248.593.5000 248.455.6500 [email protected] 4941 Woodcliff Hills Road N Co-President, Karen Freedland- West Bloomfield, MI Michigan Berger 48323-2380 H: 248.855.4026 248.762.1001 [email protected]

President, 5610 Wisconsin Ave Apt 1406 H: 301.656.1181 Mid-Atlantic Ken Krupsky Chevy Chase, MD 20815-4438 B:202.879.3939 301.693.6057 [email protected]

President, 11662 East Lake Avenue Mountain States Julia Epel Sherry Englewood, CO 80111-5837 303.931.4312 [email protected]

Co-President, 74 Ridge Dr Naples David Braverman Naples, FL 34108-3440 H: 239.537.7777 239.537.7777 [email protected] 28517 Raffini Ln H: 239.947.7404 Co-President, Bonita Springs, FL B: 239.649.6310 Naples Anthony Solomon 34135-8004 x200 239.216.3745 [email protected]

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President, 10638 Mandarino Avenue Nevada Len Eckhaus Las Vegas, NV 89135-2404 H: 702.562.2905 702.862.9907 [email protected]

President, 315 E. 70th Street Apt. 9G New York Deborah Riegel New York, NY 10021-8652 B: 212.867.6000 917.588.8653 [email protected]

President, 25A Crescent Dr Northern CA Helen Loewenstein Pleasant Hill, CA 94523-5508 H: 925-256-3300 925.708.7765 [email protected]

President, 4102 Causeway Vista Drive Northern Florida Lynne Merriam Tampa, FL 33615-5416 727.642.8215 [email protected] Co-President, Northern 100 Winston Dr New Jersey Joan Oppenheimer Cliffside, NJ 07010-3240 H: 201.224.2517 201.280.3065 [email protected] Co-President, Northern 100 Winston Dr New Jersey Bob Oppenheimer Cliffside, NJ 07010-3240 H: 201.224.2517 201.280.0780 [email protected]

President, 3700 Tradewinds Circle H: 216.464.9484 Northern Ohio Barry Feldman Cleveland, OH 44124-5686 B: 440.946.7473 216.496.1018 [email protected]

Co-President, 2450 Brookwood Ln H: 513.336.6700 Ohio Valley Dr. Ronna Schneider Cincinnati, OH 45237-2902 B: 513.336.9439 513.348.0073 [email protected]

Co-President, 8600 Camargo Rd Ohio Valley Rhonda Sheakley Cincinnati, OH 45243-1410 H: 513.621.3904 513.608.6256 [email protected] 19200 Von Karman Ave President, 4th Floor H: 949.246.0727 Orange County Warren Morten Irvine, CA 92612-8553 B: 949.579.2760 [email protected]

Co-President, 3216 Corrine Dr Orlando Ed Milgrim Orlando, FL 32803-2230 H: 407.790.4966 407.595.7090 [email protected]

Co-President, 260 Springside Road Orlando Meril Salzburg Longwood, FL 32779-4985 H: 407.960.2157 407.496.4494 [email protected] 39 Southport Lane Apt. C President, Boynton Beach, FL Palm Beach Addison Shuster 33436-6407 347.254.2506 [email protected] 35 Calle Del Norte Co-President, Rancho Mirage, CA Palm Springs Michael Saywitz 92270-5209 H: 760.637.6850 760.637.6850 [email protected] 79675 Rancho Santa Co-President, Margarita Palm Springs Robert Sylk La Quinta, CA 92253-8455 310.567.7000 [email protected] 80B Old Main Rd President, Rhode Little Compton, RI Island Michael Lederman 02837-1321 H: 401.480.0240 401.396.9781 [email protected]

President, 4911 Harwick Place San Diego Shari Schenk San Diego, CA 92130-3716 H: 619.794.9547 [email protected]

President, 4480 Highland Park Sarasota Dr. Bart Levenson Sarasota, FL 34235-2343 H: 941.371.2872 941.371.0066 [email protected]

President, 6723 SW 138th Street South Florida Ron Kriss Miami, FL 33158-1379 B: 305.358.9900 305.323.9119 [email protected] President, 25 Warwick Street Southern New Longmeadow, MA H: 413.567.2337 England David Peskin 01106-1046 B: 413.533.8050 413.221.0876 [email protected]

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President, Southern New 2016 Queen Ann Road Jersey Cindy Silvert Cherry Hill, NJ 08003-2846 H: 856.685.0576 856.419.3235 [email protected]

President, South 4270 NW 24th Ave Palm Beach Dr. Robert Colton Boca Raton, FL 33431-8407 H: 561.241.7912 561.703.4643 [email protected]

Co-President, 116 North Skyview Lane Southwest Irene Spalter Fayetteville, AR 72701-4635 954.270.2470 [email protected]

Co-President, 116 North Skyview Lane Southwest Joel Spalter Fayetteville, AR 72701-4635 954.654.1812 [email protected]

President, 4102 Causeway Vista Drive Tampa Lynne Merriam Tampa, FL 33615-5416 727.642.8215 [email protected] Levine Builders President, 42-09 235th St. Tri-State Michael Kessler Douglaston, NY 11363 H: 718.224.7147 646.326.2336 [email protected]

President, 5219 12th Street North Washington, DC Howard Hogan Arlington, VA 22205-2430 H: 202.887.3640 [email protected] President, 7 White Deer Lane Westchester and West Harrison, NY 10604- H: 917.653.6931 Connecticut Diana Sklar 1111 B: 914.607.2821 [email protected] President, 307 S. Dithridge Street Western Unit 512 H: 412.521.2051 Pennsylvania Steve Schwartz Pittsburgh, PA 15213-3514 B: 412.765.3400 412.298.1305 [email protected] H: 262.236.9385 President, 10651 N. Winslow Drive B: 262.241.5955 Wisconsin Sue Carneol Mequon, WI 53092-5059 x211 414.581.8764 [email protected]

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