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Echostar Pursues a Strategy Shift Muda, and Luxembourg's SES Global SA

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Echostar Pursues a Strategy Shift Muda, and Luxembourg's SES Global SA MU"~ d.? ;)D()(Pp B;;l THE WALL STREET JOURNAL. TECHNOLOGY EchoStar Pursues a Strategy Shift muda, and Luxembourg'S SES Global SA. Brothers Holdings Inc. But if the appetite Cost -Conscious CEO Ergen So far, EchoStar has primarily built for such conteni fails to take off, Mr. Jay­ satellites to serve its more than 12 mil­ ant said, EchoStar "has looked at the cost­ To Boost Satellite Spending, lion subscribers, and it previously signed benefit analysis" and decided "it also can up to use additional capacity on other become a satellite player" in the wholesale May Lease Extra Capacity satellites operated by SES Global's U_S. arena. unit. But with tts new strategy calling for While other analysts predict Echo· By ANDY PASZTOR a total of at least another nine wholly Star's internal needs will absorb nearly owned or leased satellites supporting its all tile extra capacity, Jimmy Schaeffler, EchoStar Communications Corp. is expansion program into the next decade, an industry consultant With Carmel pursuing a new strategy that envisions EchoStar would have greater fleXibility Group, said the EchoStar filing reveals investing more than $1.6 billion to dra­ "the beginning of a major shift in strat­ matically increase its satellite fleet over egy." Mr. Ergen has decided "he can be a tile next few years, witil plans to poten­ middleman in·· wholesaling incremental tially lease some of the extra capacity to EchoStar would have ;::,a~acity :lnd stm d.o \~juite well." other companies. The spending plan laid out in Echo­ The Englewood, Colo., broadcaster, more flexibility to move Star's filing projects roughly $500 million which is best known for operating the more in satellite-related obligations Dish television service in the U.S., also outside its satellite-to­ through tile end of the decade than the disclosed in a recent regulatory filing that total included in a year·earlier filing. it has switched to Loral Space & Commn­ home broadcast niche. With an overall price tag approaching S3 nications Inc. from Lockheed Martin billion into the next decade, the latest Corp. as tile mainstay of its stepped-up plan also relies on eventually buying five spacecraft·acquisition plan. An EchoStar to move outside the company's core satel­ more¥versatile satellites from Loral, in­ spokeswoman declined to elaborate. lIte·to-home broadcast niche. stead of a pair of spacecraft previously The new direction indicates that Echo­ "In addition to our [satellite-televi· listed as on order from Lockheed. Star's chairman and chief executive, sIan] business plan," EchoStar said last The most recent filing, Which doesn't Charles Ergeri, renowned for controlling week in an SEC filing, "we are exploring mention the Lockheed orders, says that, costs and minimizing capital outlays, has business plans" for additional satellites during the fourlil quarter of 2005, "we decided to ratchet up spending in the at as many as five orbital slots. In a changed satellite vendors and submitted face of mounting competition. Rival ca­ conference call with investors after the the revised contracts" to U_S. regulators. ble and satellite-television services, for document was filed, company executives It doesn't give any reason for the shift. example, 1lI'e Investing In facilities to pro­ hinted they are considering branching A spokesman for Lockheed of Be­ vide high'deflnition video programming. into other industry segments. thesda, Md., said it still has "two open At the same tiJne, industry analysts and . Some of the new satellites are intended satellite contracts" with EchoStar but de­ consultants said Mr_ Ergen seems to be as replacement and supplemental capacity clined to elaborate. A spokeswoman for hedging his bet by positiorJng EchoStar to "to allow EchoStar to leapfrog cable-televi­ New York-based Loral said, "We are per­ become a wholesale p;uvlderof orbital ca­ slonprovid8n:i" in beaming dOW11high~defi­ forming in accordance "With the mile­ pacity able to compete with traditional sat­ nition programs to households, according stones" required in the contracts but de­ ellite operators such as Intelsat Ltd. of Ber- to Vijay Jayant, an analyst with Lehman clined to provide details. 2,OFFICER'",: ,. \ ;( e"SELDING. PARIS "';H_S_P_';_'_O-S---"-S-,-S-,-U--E-'-"I··~S!~~~:~i~fl~71~~:~~:b:;:;~ :.9roupto share the costs of installing a network of ground antennas ip the United States to de- , buta·terrestrial wireless broadband service. :>l~ut Ergen also suggested that he had not yet seen any technologies that would justify the, in-' iimch for SpaceX vestment and would not make such a decision land will become amanager at the startup launch 'Just to satisfy somebody on Wall Street." In a ,~paceX). See story. page 4 Marcil. 15 conference call with investors on the -'Littleton, Colo., company's financial results and the company's annual report to the U.S. Securi­ ties and Exchange Commission (SEC), EchoStar alytical Tool Will Cut Risk raised questions about how many satellites the companyplans to buy. uring risk on satellite programs, aL10yds of London the unusual step of wholly insuring acommercial Company officials'also raised the possibility 'iters. See story, page 6 . that EchoStar would enter the fixed-satellite services (FSS) business in competition with companies like PanAmSat arid EchoStar's occa­ I~te Despite Slow Market sional partner, SES Americom. I[iiweeks for c.launch in 2008 despite the contin­ In its SEC filing, also dated March 15, SIa, See story. page 72 EchoStar said it had six satellites on order and planned to spend some $1.5 billion building and launching them between now and 2009. Only one of these satellites, the EchoStar 11, ii~;satellite On the Rise , which is under construction at Space Sys­ tems/Loral, had been previously disclosed. The 16 will be the year when there finally is some sig­ !igital movies via satellite. See story, page 7 five new spacecraft, according to EchoStar, a!so are under construction at Loral and will carry a .~: ,, mix of Ka- ",nd Ku-band. Among the possible fu­ ture uses of these satellites is a two-way broad­ band data service. Ii Bidding Practices Loral officials have never spoken publicly uvier denied accusations his company is selling about these spacecraft and never included them . ". ,·.··,.::i'.··· .. :h observation markel. See story, page 10 in the company's backlog. Loral spokesman "You could make a compellingc~s:~"'iii.~t the John McCarthy said Lora!- would have no com- satellite industry is probably better served to ment on the EchoStar statements. _ look at advances in terrestrial wireless as an: in­ The SEC filing also' makes no mention of two dustry, in a standardized way, "Ergen said. "The all-Ka-band satellites that the company previ­ build-out costs would be excessive and it would 'e Engine for Heavy Lift ously had said were under construction by make more sense'to do that for 30 million sub­ IUttle Main Engine from its heavy-lift launch vehi: Lockheed Martin Commercial Space Systems. In scribers [the combined EchoStar-DirecTV Clls~' ' dure RS-68 engine: Se,e story. page 5 its annual report to the SEC in March 2005, tomer base] than for 12 million or 15 million EchoStar had said two A2100-class spot beam subscribers." But Ergen added that EchoStar Dawn Cancellation Ka-band satellites would be completed by Lock­ sees no urgency in the matter, and that "we ecision to cancel Dawn, aspacecraft mission that heed Martin in 2008. don't necessarily see a compelling system within liar system, See story, page 5 EchoStar spokeswoman Kathie Gonzales did terrestrial broadband today that makes sense for 'not respond to requests for clarification. us: If something developed where we could do An EchoStar-DirecTV agreement to share the something with DirecTV we certainly are keen, costs of building and deploying a network of on that idea, ifit makes sense." ground antennas for wireless broadband could In the meantime, Ergen said, EchoStar is 3NEWS BRIEFS! affect the number of spacecraft the two compa­ ready to order more satellites than it currently nies will launch. knows what to do with. MAN DSPOT LI GHT! Ergen, who is an acknowledged master of In addition to ordering its own satellites, leaving investors guessing about his intentions, EchoStar has agreed to lease all the capacity on 210N THE MOVE said the idea of a shared investmeilt with his ri­ vaI has appeal. SEE ECHOSTAR PAGE 4 JRHANDLING Launcn ro Join Sace PETER B. de SEWING. PARIS Sea Launch LLC Presi­ dentJim Maser is resigning his post at the end of this month to become president and chief operating office of launcher startup compa­ ny Space Exploration Tech­ nologies, knmvn as Spacex.. Maser, who joined the Boeing-led Sea'Launch company seven years ago and has been its president for four and one-halfyears, confirmed March 16 that he had tendered his resig­ nation but declined to con­ firm the SpaceX position. Maser said he had been thinking of resigning for several months, and that Sea Launch's recent suc­ cesses in the marketplace and on the launch pad per­ suaded him that the time Was right. "1 have luid offers be­ Jim Maser fore, and some within Boe­ ing, but1have turned them SpaceX's president and ness of launching hea"} down because there were chief executive officer, satellites from a floating challenges here," Maser Elon Musk, who made a platform on the equator in said in an interview. "I fortune in the software the Pacific Ocean, where it think we're there now at business before turning his can launch sat.ellites weigh­ Sea Launch. People are attention to the space­ ing 6,000 kilograms into asking me: Why are you launch business.
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