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La Construcción De La Narrativa En Los Laboratorios Ciudadanos. El Caso De Medialab-Prado

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La Construcción De La Narrativa En Los Laboratorios Ciudadanos. El Caso De Medialab-Prado UNIVESIDAD NACIONAL DE EDUCACIÓN A DISTANCIA MÁSTER EN COMUNICACIÓN Y EDUCACIÓN EN LA RED FACULTAD DE EDUCACIÓN Departamento de Didáctica, Organización Escolar y Didácticas Especiales Trabajo Fin de Máster, Subprograma Comunicación y Educación en la Red Título: La Construcción de la Narrativa en los Laboratorios Ciudadanos. El caso de Medialab-Prado Presentado por María Erica Parrado Roldán Bajo la dirección de María Del Carmen Navarro García – Suelto Convocatoria Junio 2018-2019 3 Esta obra está bajo una Licencia Creative Commons Atribución 4.0 Internacional Usted es libre de: Compartir: Copiar y redistribuir el material en cualquier medio o formato. Adaptar: Mezclar, transformar y construir, partiendo de este material, para cualquier propósito, incluso comercial. La licenciante no puede revocar estas libertades en tanto usted siga los términos de la licencia. 4 Agradecimientos En el camino andado a lo largo de todos estos años de estudio, me he encontrado con personas maravillosas que han hecho posible este trabajo. Quiero agradecer: A Medialab-Prado, a todos sus trabajadores y colaboradores, puesto que durante mi estancia en el centro ha sido una segunda casa para mí. Me llevo una grata experiencia, donde he conocido a muchas personas, que me han aportado otra visión del mundo. Por acogerme y contarme vuestra magnífica labor en Medialab-Prado: gracias a todas las personas que me han concedido una entrevista: Fran, profesores de Art Skill y alumnos, Sara, Vanesa, Pablo, Gerardo, Rubén, Gonzalo, Julián, Lorena, Daniel, Javier B., Fabi y Joaku, María y Miguel, Clara, Patricia, Bordignon, Margarita, Javier L., y Lola. Gracias a Julio, mi primer contacto en Medialab, por toda la información ofrecida. A todas las personas que colaboran en estos grupos de trabajo, en otras actividades, pues siempre han estado dispuestos a colaborar. A mi tutora María del Carmen, por toda la ayuda prestada y los consejos dados. A los profesores de la Uned, a David por hablarme de Medialab-Prado, así conocí la existencia del centro y por resolver las dudas que me llegaban. A Sara, mi primera tutora por acompañarme en el primer tramo de esta investigación, a Roberto por ofrecerme un referente para la transformación de la educación, y a todos los profesores que han contribuido con sus granitos de arena. A todos mis compañeros del Máster, por el acompañamiento a lo largo de los cursos, por esos ratitos de ayuda, duda, charla, risas. En especial a Silvia, Laura, Elena, Jorge y Beatriz, por su continua ayuda y apoyo cuando lo he necesitado. A Sandra le estoy muy agradecida por su implicación y esfuerzo. A mis amigas por escucharme y atenderme. Especial mención a mi familia, por todos esos momentos robados en los que he estado ausente, a mi madre Ana y mis hermanas Noelia y Zaida. A Paqui y Eduardo. A Edu, te nombro en último lugar, y no por ello menos importante, por estar ahí en todo momento, eres una pieza clave, sin ti esta bonita vivencia no hubiese cobrado vida. A todos vosotros… Gracias. 5 Prólogo “Somos fabricantes de historias, narramos para darle sentido a nuestras vidas, para comprender lo extraño de nuestra condición humana” Bruner (1991) 6 RESUMEN En la sociedad actual surgen nuevos escenarios culturales. Medialab-Prado es un laboratorio ciudadano de Madrid, de producción, investigación y difusión de proyectos culturales, donde surgen la innovación, experimentación y el aprendizaje colaborativo. Debido a la expansión de la tecnología digital, del ciberespacio y los medios de comunicación en todos los ámbitos, el mundo de la tecnología se da la mano con el mundo del arte, la educación, el cine, los videojuegos… Emergen nuevas narrativas, nuevas formas de presentar y hacer contenidos, nuevos modelos de comunicación, relación y difusión. El objeto de estudio de esta investigación es conocer los elementos que intervienen en los procesos de construcción narrativa de los proyectos desarrollados en Medialab-Prado. A través de su narrativa, se organiza la experiencia y se construye la realidad. Se presenta una propuesta para repensar los espacios y la escuela, en el que todos los interesados puedan transformar, desde la narrativa, las prácticas y formas de aprender. Palabras Claves: Construcción narrativa - Cultura Digital – Comunicación - Laboratorios Ciudadanos – Makers – Innovación – Experimentación - Colaboración – Prototipado – Mediación 7 ABSTRACT In present-day society new cultural scenes are emerging. Medialab-Prado is a citizen lab based at Madrid for development, research and dissemination of cultural programmes through innovation, testing and collaborative learning. Due to the spread of digital technology, cyberspace and media in all areas the world of new technologies goes hand in hand with art, education, cinema, videogames… New narratives, new ways for presenting and making contents, new models of communication, relation and dissemination are taking shape. The object of this investigation is to recognise which ítems are involved in the narrative construction process out of Medialab-Prado developed projects. Through this narrative we organize experience and build reality. A proposal is presented to reconsider spaces and education, where all players can transform, through narrative, practices and ways of learning. Keywords: narrative construction - Digital culture – communication - citizen lab – Makers – Innovation – Experimentation - Partnership – Prototyping – Mediation 8 9 Índice de Contenidos Índice de Tablas y Figuras ............................................................................. 15 Capítulo 1. Introducción ........................................................................ 17 1.1. La Narrativa en los Laboratorios Ciudadanos .................................................... 17 1.2. Elementos del Proceso de Construcción Narrativa ............................................. 19 1.3. Definición Conceptual ........................................................................................ 21 1.4. Estructura Formal ............................................................................................... 22 Capítulo 2. Marco Teórico ..................................................................... 25 2.1. Antecedentes. ...................................................................................... 25 2.2. Significado y función de las Narrativas ............................................. 27 2.2.1. Evolución del término. ........................................................................... 27 2.2.2. El Sentido de las narrativas clásicas y transmedias. ............................... 30 2.2.3. ¿Qué realidades construyen las narrativas en las organizaciones? ......... 33 2.3. Comunicación, Cultura y Sociedad .................................................... 35 2.3.1. Modelos de comunicación. ¿Quién tiene el poder? ................................ 39 2.3.2. De la sociedad analógica a la sociedad digital. ...................................... 41 2.3.3. Internet y ciberespacio........................................................................... 42 2.3.4. Tecnología y cultura. La cultura digital. ................................................ 43 2.4. Cultura y propiedad intelectual .......................................................... 45 2.4.1. Cultura y software libres. ....................................................................... 45 2.5. Espacio Público y Democracia ........................................................... 47 2.5.1. Espacios Sociocomunitarios. Los centros culturales. ............................. 49 2.5.2. Crisis y cultura organizacional. .............................................................. 52 2.5.3. Cultura de la exhibición Vs cultura de la participación. ........................ 53 2.5.4. Las Leyes de la Interfaz y el Ámbito Social. ......................................... 54 2.6. Laboratorios Ciudadanos ................................................................... 57 2.6.1. El término Media Lab. ............................................................................ 58 2.6.2. Formas de Organización de “Laboratorio”. ........................................... 59 2.6.3. Espacios de Innovación Social. .............................................................. 60 2.6.4. Movimiento Maker. ................................................................................ 61 2.6.5. Inteligencia Colectiva, colaboración y procomún. ................................. 63 2.6.6. La labor de documentación. ................................................................... 66 2.7. La educación tradicional frente a las nuevas pedagogías ............... 67 2.7.1. Modelos educativos. ............................................................................... 67 2.7.2. La educación expandida. ........................................................................ 68 2.7.3. Pedagogía crítica. ................................................................................... 69 2.7.4. Desafíos de la educación. ...................................................................... 72 10 Capítulo 3. Marco Metodológico ........................................................... 74 3.1. Justificación y Relevancia Social de la Investigación ..................... 75 3.2. Preguntas de Investigación y Objetivos .......................................... 76 3.2.1. Preguntas de Investigación. ................................................................. 76 3.2.2. Objetivo General y Específicos. .........................................................
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