CODE of COLOR

TABLE OF CONTENTS

COLOR THEORY Color Perception The Color Wheel The Language Of Hair Color - ANATOMY The Anatomy Of Hair Hair Strand Growth Hair Strand Abundance Hair Strand Formation Hair Strand Coloration Hair Strand Condition - HAIR COLOR TECHNOLOGY Hair Color Chemical Attributes Hair Color Developer Attributes Choosing And Understanding Color Systems - THE MECHANICS OF SUCCESS The L’ANZA Healing Color Mechanics Of Success Understanding L’ANZA Healing Colors Successful Color Formulation Conducting A Patch Test Preparing The Hair For A Color Service Corrective Color Post Color Services

COLOR THEORY

Color Perception – The Color Wheel – The Language of Hair Color COLOR THEORY COLOR PERCEPTION The human eye interprets color in a unique way. Our perception of color is ruled by light wavelengths, and how they absorb or reflect from a surface. Our eyes are sensitive to light, so color perception depends on how individual light wavelengths react to a surface, creating visible light. Humans see hair color based on how individual light wavelengths are absorbed or reflect from each hair strand.

Color Perceptions WHITE LIGHT SPECTRUM The electromagnetic spectrum of light that passes through our atmosphere is known as the visible (or white light) spectrum. The white light spectrum is a combination of all visible saturated color wavelengths the human eye and brain can distinguish. Black is a total absence of light.

LIGHT WAVELENGTHS & COLOR The visible spectrum corresponds directly to individual light wavelengths, ranging from 400 to 700 nanometers (nm), and a color range of violet through dark red. Every surface absorbs, diffuses, combines and/or reflects each light wavelength, enabling the human eye and brain to perceive color.

With up to a 700 nm wavelength range, dark red is longest. As red dominates all other wavelengths, the human eye is naturally drawn to red (or warmth). This is why salon Wavelength & Color guests usually notice gold and red tones. It also explains why red color seems to fade more quickly than other tones; the loss of those light wavelengths has a more dramatic visual impact.

At 400 nm, violet has the shortest wavelength, and the human eye has a struggle seeing lighter levels that are cooler. Based on this simple fact, a colorist must be more “aggressive” with decolorizer, prior to applying a glaze to refine warmth. COLOR THEORY THE COLOR WHEEL As with art, hair color formulation and final results are ruled by the color wheel. We use three categories to formulate color. These categories help determine tonal value (warm or cool): Primary, Secondary and Tertiary.

PRIMARY COLOR There are three primary colors on the color wheel: Warm Yellow, Cool Blue and Warm Red. Primary colors are pure and cannot be produced by combining other colors. The color wheel range then expands through the combination of two primary colors in various percentages. The only exception to this is neutral (or brown), which is a combination of all three primary colors in balanced percentages, depending on their saturation level (dark to light).

SECONDARY COLOR There are three secondary colors an equal blend of two primary colors. Green = 50% Yellow + 50% Blue Violet = 50% Blue + 50% Red Orange = 50% Red + 50% Yellow

TERTIARY COLOR There are six tertiary colors on the color wheel created by an equal blend Color Wheel of one primary and one secondary color.

Yellow / Green = 75% Yellow + 25% Blue (Yellow + Green) Blue / Green = 75% Blue + 25% Yellow (Blue + Green) Blue / Violet = 75% Blue + 25% Red (Blue + Violet) Red / Violet = 75% Red + 25% Blue (Red + Violet) Red / Orange = 75% Red + 25% Yellow (Red + Orange) Yellow / Orange = 75% Yellow + 25% Red (Yellow + Orange) COLOR THEORY ENHANCING COLOR To intensify or magnify a color, add more of the desired tone. For example, if you want to make Red / Violet appear more red (warm)… Add red to your formula. If you want to make Blue / Green appear more green (cool)… Add green (yellow + blue) to your formula.

NEUTRALIZING COLOR In the event you would like to neutralize (or counteract) a color, use the complementary color located directly across the color wheel. For example, to neutralize orange, you would add blue to your formula. Visualize bringing two complementary colors to an even balance, creating neutral (balanced parts yellow, blue and red).

THE LANGUAGE OF HAIR COLOR Understanding the language of hair color is the key to simplified formulation and exceptional results. There are three primary terms used when discussing hair color:

Hue – This is the name of a color - red, brown, blonde…etc. Saturation – This is the amount of absorption, or depth of lightness or darkness (levels 1 through 10). Tone – This is the combination of light wavelengths that reflect from the hair strand (violet through dark red) creating color. COLOR THEORY NATURAL HAIR STRAND LEVEL & UNDERTONE As discussed earlier in this manual, hair level is determined by the saturation (or depth) of lightness and darkness. Each level of saturation in the natural hair strand reveals its melanin tone referred to as undertone. The undertone of the natural hair strand is revealed when lifting color to a higher (or lighter) level and must be considered in every color formulation. When lifting (lightening) the hair strand, the undertone is exposed at each level. As the wavelength of light shifts with each level, so does the perception of warmth. This is caused by more red and fewer violet light wavelengths reflecting from the hair strand at each level. The most dramatic example of this is the visual warmth revealed at level 7 and above. The measurement of saturation level (dark to light) remains consistent - only the tone shifts as levels change. There may, however, be a slight variation of tone at each level based on the hair strands concentration of eumelanin or pheomelanin. This phenomenon presents slight variation, but the exposed undertone remains in the same range referenced below.

LEVEL & UNDERTONE UNDERTONE EXPOSED NEUTRALIZING LEVEL DESCRIPTION WHEN LIFTING BASE 10 Very Light Blonde Pale Yellow Violet 9 Light Blonde Yellow Violet

8 Medium Blonde Yellow – Orange Blue – Violet

7 Dark Blonde Orange Blue

6 Light Brown Red – Orange Blue – Green

5 Medium Brown Red Green

4 Dark Brown Red Violet Yellow – Green

3 Brown/Black Violet NONE

2 Dark Brown/Black Blue Violet NONE

1 Black Blue NONE

ANATOMY

The Anatomy Of Hair – Hair Strand Growth – Hair Strand Abundance – Hair Strand Formation – Hair Strand Coloration – Hair Strand Condition ANATOMY THE ANATOMY OF HAIR Humans grow hair everywhere on the body, except on the soles of our feet, the palms of our hands and our eyelids (with the exception of our eyelashes). Like skin, our hair is a stratified squamous keratinized epithelium made of multi-layered flat cells whose rope-like filaments provide structure and strength to the hair strand.

Hair Strand Composition Human hair is comprised of six key components that provide overall health and manageability.

70-80 % Protein Keratinized Protein creates strength and resilience in hair 10-15% Moisture Natural moisture softens hair and adds flexibility 3-6% Lipid Oils Lipids keep hair soft and supple 1% Pigment The natural melanin pigments in hair absorb UV light and add color .05-.5% Minerals Minerals are residual elements in hair .1-.5% Carbohydrates Carbohydrates serve as the intercellular cement in hair that binds the hair strand together

Hair Structure ANATOMY

HAIR STRAND STRUCTURE The root of the hair shaft is located below the surface of the scalp. Once hair leaves the root, it is a compilation of fully keratinized cells. Though no longer living, these cells are bound together in three layers.

The Cuticle This is the outermost layer of the hair strand and serves as a protective barrier, shielding the inner layers from environmental damage. The cuticle layer consists of overlapping transparent scale-like cells, resembling the shingles on a roof. A healthy, compact cuticle layer adds shine and luster to a hair strand. An unhealthy, damaged cuticle layer appears dull and rough. It is difficult to maintain consistent color vibrancy on hair with a damaged cuticle layer.

The Cortex Consisting of approximately 90% of the hair strand, the cortex layer is the fibrous protein core that provides strength, elasticity and natural color with melanin pigment. Permanent oxidative hair color, and all other permanent salon services alter the cellular structure within in the cortex.

The Medulla This is the innermost layer of the hair strand, and is not affected by salon services. Very fine and light blonde hair are usually lacking a medulla layer.

Hair Structure ANATOMY

HAIR STRAND GROWTH Human hair grows at an average of 1.25 centimeters (½ inch) per month, or 15 centimeters (6 inches) per year. As the hair grows, environmental influences such as heat styling or chemical alteration affect the overall health of the hair strand. For optimum service results, divide the hair strand into three sections.

Proximal New Growth Closest to the scalp, the proximal new growth of the hair strand is most vulnerable to chemical aggressors. This ¼ to ½ inch of new hair strand growth reacts to our natural body heat and responds differently to hair color and other in-salon services.

Hair Strand Growth Medial Mid-Lengths The medial portion of the hair strand extends beyond the proximal new growth. If present, the medial mid-lengths react differently to hair color, as there is little, to no natural body heat. Other influencer such as previous hair color services, damage from styling tools, and/or other environmental aggressors can alter hair color results in this section of the hair strand.

Distal Porous Ends The distal porous ends extend past the shoulders, beyond the medial mid-lengths, and must be considered in hair color formulation. If present, their integrity may have been chemically or mechanically stripped through repeat decolorization, hair color services or excessive heat styling. ANATOMY

HAIR STRAND GROWTH CYCLE Hair follows a specific growth cycle with four distinct and concurrent phases: anagen, catagen, telogen and exogen. All four phases occur simultaneously where one strand of hair may be in the anagen phase, while another is in the exogen phase. Understanding the hair strand growth cycle explains why some guests have hair that grows in uneven patterns, or they experience extreme hair loss.

Anagen Phase Catagen Phase Talogen Phase Exogen Phase The growing phase This is a transitional Lasting approximately This is the transitional that determines phase where the hair three months, the phase between the the length of a hair follicle shrinks and talogen phase is a old hair shedding strand. The anagen detaches from the resting period for and new hair growth. phase lasts an dermal papilla. This hair strand growth. A healthy human average of two to phase lasts about During this phase, sheds 50 to150 seven years. ten days. the “old” hair rests hairs daily. in place while a new hair begins its growth phase. Only around 10% to15% of human hair is in the talogen phase at any time. ANATOMY

HAIR STRAND ABUNDANCE Density, Texture and Porosity play a significant role in formulating hair color. Each must be considered for optimum results in a color service. LEVEL 10 Density This is the measurement of individual hair strands per square inch (2.5 cm) of LEVEL 9 the scalp. The average hair density is about 2,200 hairs per square inch. The human head is approximately 120 square inches (770 cm2) and has about LEVEL 100,000 hair strands. Blondes average the most hairs per square inch, and 8 Redheads average the least. LEVEL 7 Texture LEVEL The circumference of the hair follicle determines hair strand texture. As the 6 circumference of the hair follicle expands, so does the thickness of the hair strand. There is no relation between texture and density in human hair. Some may have LEVEL 5 dense hair with a fine hair strand, and some may have lower density (less hair per square inch) with a thick hair strand. LEVEL 4 Porosity LEVEL Hair strand porosity determines its ability to absorb moisture. The degree of porosity is 3 directly related to the condition of the cuticle layer and can influence the final results LEVEL of a color service. Healthy hair with a compact cuticle layer is considered resistant, 2 and requires a higher alkaline solution to permit even saturation. Porous hair with a raised cuticle layer requires a lower alkaline solution with a lower pH, to protect LEVEL 1 the integrity of the hair strand and achieve optimum results. LEVEL Properly identifying texture and porosity helps determine color service type, level, and 0 developer. The easiest way to determine the porosity of hair is to take a small section of several hair strands in four areas of the head (front hairline, temple, crown and nape). Natural Level System Hold each strand firmly with one hand, and using your thumb and index finger of the other hand, slide from the distal end to the scalp. If the hair is smooth and slick, it most likely has a compact cuticle layer and will be resistant. If the hair is rough, it is most likely porous. ANATOMY

HAIR STRAND FORMATION While the hair follicle size governs texture, its shape determines hair strand formation. Humans generally have one of three types of formation: straight, wavy, or curly.

Straight Hair Strand Formation A round hair follicle produces a straight formation. Straight hair tends to be very soft, shiny, and poor at holding curl. Straight hair generally has a compact cuticle layer and is difficult to damage.

Wavy Hair Strand Formation A more oval hair follicle usually produces a wavy “S” patterned hair strand. Density and porosity determine color results, but wavy hair generally holds style well with a smooth, to average cuticle layer.

Curly Hair Strand Formation The flatter the hair follicle becomes, the curlier the hair strand grows. This is because the shape of the hair follicle allows more cysteine to compact together, resulting in a bent shape. With every additional disulfide bond, the shape becomes curlier in form. Curly hair presents an “S” pattern and tends to combine thickness, fullness, body and/ or frizziness. The cuticle layer of curly hair strands generally ranges from average to porous. ANATOMY

HAIR STRAND COLORATION Natural Level System As in art, the level system for hair is a measurement that determines the saturation (or depth) of the lightness, or darkness of a color. Whether determining the Virgin Natural Level or the existing Pre-Color Treated Hair Level, always use the L’ANZA Healing Color level finder.

• Hold the Natural Level Finder so the numbers are not facing upwards. • Select 2 to 3 swatches close to the level of the hair. Remember that warm hair tones may appear lighter and cool tones darker, so it’s important to evaluate the actual level. • Using your fingers, spread the fibers on the swatch and blend it into the hair to make the best evaluation. • Select the best match, then flip the tab over to view the level.

Proper use of the L’ANZA Healing Color Level Finder ensures accuracy when formulating. As level interpretation may vary from manufacturer to manufacturer, using a level finder guarantees you are on target. If you are off a level or two, your formulation and final result will be off as well.

Gray vs. White Hair Generally associated with aging, gray or white hair is lacking pigmentation and melanin. Beyond the natural aging process, ethnic heritage, albinism, thyroid deficiencies, Waardenburg syndrome or a vitamin B12 deficiency can also be contributors to loss of pigmentation, causing hair to become gray.

To determine the percentage of gray hair, use the Percentage Of Gray Finder in the back of your L’ANZA Healing Color Swatch Binder or Shade Book. Like the Natural Level Finder, this tool helps you correctly formulate a hair color to neutralize or enhance the natural gray coloration of the hair strand (discussed later in this manual). ANATOMY Natural Melanin Pigments There are two types of natural melanin pigments in hair.

• Eumelanin is the melanin that Eumelanin is the darker pigment Phaeomelanin is the lighter lends black and brown colors to and is responsible for brown and pigment and is responsible for black hair colors. blonde and red hair colors. hair. A low concentration of brown eumelanin results in blonde hair, whereas a higher concentration of brown eumelanin colors the hair brown. High amounts of black eumelanin result in black hair, while low concentrations result in gray hair.

• Pheomelanin is the melanin Dark brown hair will have Blonde and copper hair will have • High levels of Eumelanin. • High levels of Phaeomelanin. that gives blonde and red colors to • Low levels of Eumelanin. • Low levels of Phaeomelanin. hair. All humans have some pheomelanin in their hair. It is more chemically stable than black eumelanin, but less chemically stable than brown eumelanin. Levels of melanin vary over time, causing a person’s hair color to change. When oxidized, pheomelanin breaks It is possible for a person to have a combination of light pheomelanin rich, down more slowly, revealing a reddish and dark eumelanin rich hair strands on their head at the same time. This tone in darker hair during the is difficult to detect with the naked eye, but is why some level 7’s lift cool lightening process. Whether using and some lift warm. decolorizer or a high-lift tint, pheomelanin continues to break down during the lightening process. Hair gradually becomes orange, then yellow, and finally white. ANATOMY

HAIR STRAND CONDITION Whether the hair strand is virgin or previously chemically altered, condition and integrity determines the final result of a color service.

Virgin (natural) Healthy virgin hair has good porosity and elasticity. Hair strand abundance and formation determine color formulation, and is generally easiest to formulate for optimum results.

Virgin Sensitized Just because a hair strand hasn’t been previously colored doesn’t mean it is in optimal condition. External aggressors such as excessive heat from hot tools, sun, abrasion from hair ties, rough combing/ brushing, hard water, chlorine, minerals and medication can alter the condition of virgin hair. Sensitized virgin hair should be treated according to pre-treatment protocols described later in this manual, for optimum color results.

Color Treated A previously color treated hair strand requires a specific approach to color application. Levels of alkalinity and pH should be taken into consideration during formulation to maintain optimum hair strand health, and final color results.

HAIR COLOR TECHNOLOGY

Hair Color Chemical Attributes – Hair Color Developer Attributes – Choosing And Understanding Color Systems HAIR COLOR TECHNOLOGY HAIR COLOR CHEMICAL ATTRIBUTES What is in the bottle or tube of hair color you are using? Each color system or brand infuses special nuances that make their color unique. Pigment levels, alkali percentages and conditioning agents vary from system to system, but the overall science is universal to all hair color brands.

COLORANTS These are the color pigments or dyes used to create the final tone (shade). There are two types of colorants used in hair color.

Direct Dye Direct dyes are large pre-formed dye molecules that need no source of oxygen to express their tonality. Generally, they sit on top of the hair strand as a stain, or penetrate the cuticle layer slightly. Direct dyes may also be used in conjunction with oxidative color as an assistant to color perception. In permanent hair color, direct dyes are usually used to enhance and brighten tone.

Oxidative Dye Oxidative dyes are the binding of small colorless (undeveloped) pigments that require an oxygen source to express their tonality. When mixed with an alkali source, oxidative dye molecules penetrate past the cuticle into the cortex and chemically change, creating a new tone. The two connecting sources of undeveloped pigment and oxygen are also referred to as Primaries and Couplers. The most effective way to permanently change the natural color of a hair strand (cover gray, lighten and/or permanently change tone) is to use an oxidative dye. This allows the colorist to lift and deposit color through a chemical alteration of the cortex and its natural level of melanin. HAIR COLOR TECHNOLOGY ALKALI - AMMONIA OR FIXED ALKALI (MEA): The average pH of human hair is between 4.5 and 5.5. A hair strand kept in this range remains healthy with a compact cuticle layer to protect the cortex. During the permanent and demi-permanent color and lightening process, the pH level of a hair strand must be raised to an alkaline level (higher than its natural pH). Raising the pH level of a hair strand causes it to soften and swell, forcing the protective cuticle layer open. This process allows lightening or darkening of the hair strand through the deposite of new hair color pigments. There are several types of alkaline derivatives, though the most commonly used in hair color are ammonia and fixed alkalis. An example of a fixed alkali is MEA (Monoethanolamine).

Ammonia: Raises pH level in a hair strand between 10 and 10.5 MEA: Raises raise pH level in a hair strand between 9 and 10

The level of the hair color being used and the desired level of lift determines where each alkali source sets in their individual pH alteration. Higher lift colors and decolorizers create higher levels of pH in the hair strand. As you can see, both ammonia and MEA significantly raise the pH in a hair strand, and both can cause damage if aggressively misused. It is also important to note that many color brands (and their respective decolorizers) contain both ammonia and MEA HAIR COLOR TECHNOLOGY Surfactants These are commonly used in shampoo to lower the surface tension between the hair strand and dirt/debris. They act as a gentle detergent in hair color to help rinse processed color from the hair strand.

Chelators These bind the color molecules and “break through” small amounts of build-up on the hair strand.

Stabilizers These maintain alkali levels in the color for consistent and predictable results.

Anti-Oxidants These prevent the accumulation of oxygen in the bottle/tube. Oxygen can cause the color to begin its oxidation process prior to color application.

Conditioners These protect hair strand strength and infuse moisture, reducing damage during the color process. HAIR COLOR TECHNOLOGY HAIR COLOR DEVELOPER ATTRIBUTES Developer, when mixed with the alkali in hair color, creates a catalyst to processing during a color service. The combination of developer and hair color enables the effectiveness of alkali, oxidative color and the deposit of colorants during a color service. Hair color developer contains hydrogen peroxide that decomposes over time, and releases oxygen. One volume of hydrogen peroxide makes 20 volumes of oxygen; this is why a color formula is strongest when first mixed. The percentage of hydrogen peroxide in a developer determines how long oxygen is released, and in some cases can alter the processing time of a color service. Hydrogen peroxide also reduces and fractures melanin in the hair strand, exposing natural undertone (also referred to as warmth). Developer is measured by its percentage of hydrogen peroxide to determine strength, and level of deposit during a color process. Generally speaking, a higher level of hydrogen peroxide in developer contributes to a higher level of lift. In contrast, a lower the level of hydrogen peroxide contributes to a lower level of lift.

Developer Levels

10 VOLUME – 3% One level of lift in a natural hair strand. 20 VOLUME – 6% Two levels of lift. 30 VOLUME – 9% Up to three levels of lift. 40 VOLUME – 12% Up to four levels of lift. HAIR COLOR TECHNOLOGY CHOOSING AND UNDERSTANDING COLOR SYSTEMS One-Component Color Systems without an oxygen source present to create a chemical reaction within the hair strand.

Temporary Hair Color: Made with direct dyes that stain the cuticle layer of the hair strand. Temporary hair color lasts up to three shampoos, depending on the hair strand porosity and condition. There is no source of alkali used to alter the pH level of the hair strand.

Semi-Permanent Hair Color: Made with direct dyes that deliver color to the cuticle and slightly into the cortex. Semi-permanent hair color lasts up to eight shampoos, depending on the hair strand porosity and condition. Has a slight alkali pH level. Two-Component Color Systems with an oxygen source present to create a chemical reaction within the hair strand. HAIR COLOR TECHNOLOGY Demi-Permanent Hair Color: Made with oxidative and direct dyes that deliver color to the cuticle and partially into the cortex. Color is usually tone-on-tone, but may expose a small amount of lift in the natural hair strand. Has an acidic, or low alkali pH level of ammonia or MEA.

Permanent Hair Color: Made with oxidative and direct dyes used to create lift (of natural melanin only), and to deposit artificial pigment deep within the cortex. Has an elevated alkali pH level of ammonia or MEA.

Multi Component System Lightener/Decolorizer: Lifts the hair strand 4 or more levels by effectively shattering existing natural melanin and artificial pigment within the cortex, altering saturation. Also commonly used for foil and balayage highlights prior to a glaze. Has a high alkali pH level.

THE MECHANICS OF SUCCESS

The L’ANZA Healing Color Mechanics Of Success – Understanding L’ANZA Healing Color – Successful Color Formulation – Conducting A Patch Test – Preparing The Hair For A Color Service – Corrective Color – Post Color Services THE MECHANICS OF SUCCESS THE L’ANZA HEALING COLOR MECHANICS OF SUCCESS A comprehensive understanding of color theory and hair color technology is the first step to a successful salon color service. The next steps to success are: • Understanding L’ANZA Healing Color • Successful Color Formulation • Conducting a Patch Test • Preparing The Hair For A Color Service • Proper Post-Service Treatment & Home Care

UNDERSTANDING L’ANZA HEALING COLOR HEALS. SEALS. PROTECTS. L’ANZA Healing Color gives 3-in-1 versatility for Permanent, Demi Permanent and Demi Translucent results. • True-to-Tone color results • Improved hair condition All in ONE tube of color! • Great performance and savings

The first and only professional hair color that Heals, Seals and Protects with Color Attachment Technology, infusing hair with rich, long-lasting color. THE MECHANICS OF SUCCESS COLOR ATTACHMENT TECHNOLOGY Rich, long-lasting color starts in the tube. L’ANZA Healing Color infuses each hair strand with Color Attachment Technology, extending service results up to 107% longer than previous generations.

Keratin Healing System Protein, moisture and minerals are vital to hair health. The L’ANZA Keratin Healing System heals the hair by replacing all of these essential nutrients.

Infused with potent doses of: KERATIN HEALING SYSTEM

• Keratin Amino Acids – the key structural protein of hair and nails • Meadowfoam Flower Seed Complex – essential lipids for proper hydration of the hair • UVA, UVB and UVC Protection • PCA (Pyrrolidone Carboxylic Acid) – extraordinary humectants that maintain moisture and replenish the necessary minerals lost during chemical processing

• Sodium PCA: A hygroscopic ingredient that attracts moisture from the air The Keratin Healing System embeds • Magnesium PCA: A super-moisturizing agent that fights against Keratin Amino Acids deep inside each fatigue and stress by rehabilitating hair fiber hair strand. The proteins in Keratin Amino Acids function synergistically with • Zinc PCA: Helps restore healing activity by fortifying the the Meadowfoam Flower Seed Complex cortical wall while infusing moisture and PCAs to heal and moisturize. These • Maganese PCA: Helps in the hydrolysis of hair cells positively charged healers are attracted to negatively charged damaged areas within the hair strand. This action allows the hair to heal from within, so the external texture becomes smooth, shiny and healthier. THE MECHANICS OF SUCCESS FLOWER SHIELD COMPLEX The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair from UV rays that cause color to fade. This complex contains the same potent anti-fade protectors that flowers use for their own color protection. Powerful phyto-compounds are extracted from seven color-specific flowers: Echinacea, Cornflower, Green Orchid, Rose, Calendula, Hibiscus and White Gardenia. These flowers contain special ingredients to protect colors in specific UV wavelengths. These seven flower extracts provide full-spectrum color protection and guard against fading in all hair color hues, saturation and tone. The result: hair color stays true and radiant longer – even the brightest reds. Independent studies confirm that Flower Shield Complex extends color life up to 107% longer.

CHLOROPHYLL, found in the Green Orchid, protects hair color in the CAROTENOIDS, green range. found in Rose, Calendula & Hibiscus, protect hair color in the yellow to red range.

FLAVONOIDS, found in Cornflower & Echinacea, White represents the protect haircolor in the blue combination of all to violet range. colors. The phyto- compounds found in Gardenia ensure complete protection over the entire color spectrum. THE MECHANICS OF SUCCESS 3-IN-1 FLEXIBILITY L’ANZA Healing Color offers a wide array of fabulous shades with five dedicated developers, offering unlimited flexibility and full-spectrum color protection for all Permanent, Demi Permanent and Demi Translucent formulas. Maximum formulation flexibility with great performance and savings – all in one tube of color!

PERMANENT DEMI PERMANENT DEMI TRANSLUCENT Lighten • Darken • Cover Gray Deposit Only • Blend Gray • Refresh Tone • Glaze • Enhance

1:1 1:2 1: 1: 2:

1 Part Healing Color 1 Part Healing Color 1 Part Healing Color 1 Part Healing Color Developer 2 Parts Demi Healing Color Developer 1 Part Translucent Color Catalyst (10, 20, 30, 40 Volume) 2 Parts Demi Healing Color Developer

PERMANENT DEMI PERMANENT DEMI TRANSLUCENT =

Reliable, consistent results are created time after time. Hair is luxuriously shiny and true-to-level (saturation) and tone, from new growth to distal porous ends. THE MECHANICS OF SUCCESS L’ANZA Healing Color • Versatile formulations for Permanent, Demi Permanent and Demi Translucent applications • Contains Keratin Healing System and Flower Shield Complex • Intermixable shades provide unlimited formulation creativity

• Just under 90 Standard Shades in levels 1-10 with a consistent ammonia level of 1.68% • Ultra Natural Series (NN) and (NV) provide unparalleled coverage for resistant gray hair in one step • 8 mix tones enhance or control existing tone • 5 High Lift Blondes (100 Series) provide up to 4 levels of lift and have consistent ammonia level of 2.5% for lift and refinement of tone • 4 Super Lifts (200 Series) provide maximum lift of up to 5 levels on level 6 and under, and have a consistent ammonia level of 3.36%

MIX TONE ADDITIONS* ENHANCEMENT OF TONE

BLUE MIX VIOLET MIX RED MIX COPPER MIX GOLD MIX SILVER MIX PEARL MIX LEVEL 3 4 5 7 8 8 9

Color Wheel 10 up to 5 g

9 up to 3 g up to 3 g up to 5 g

8 up to 3 g up to 5 g up to 5 g up to 5 g up to 5 g 7 up to 5 g up to 9 g up to 9 g up to 7 g up to 5 g 6 up to 5 g up to 5 g up to 9 g up to 9 g up to 9 g up to 7 g 5 up to 5 g up to 9 g up to 9 g up to 9 g up to 9 g up to 9 g 4 up to 5 g up to 9 g up to 9 g up to 9 g up to 9 g up to 9 g up to 9 g 3 up to 9 g up to 9 g up to 9 g 2 up to 9 g up to 9 g up to 9 g 1 up to 9 g up to 9 g up to 9 g

*Up to 25% of color formula, based on one application with 30 g Healing Color. THE MECHANICS OF SUCCESS SHADES and FAMILIES

FAMILY LETTER BASE RECOMMENDED USE Balanced with Violet Balanced base with a hint of violet to control gold tones for cool, neutral results. Use alone or add to color NATURAL VIOLET NV 100% Balanced formulations for gray coverage or tonal balance. Balanced Formulated with increased pigment concentrations. Perfectly balanced for true-to-tone and on-level natural ULTRA NATURAL NN 100% Balanced color results. Especially designed for resistant gray coverage in one step. Balanced NATURAL N 100% Balanced Perfectly balanced to reﬂect naturally occurring tonal values. Use alone or add to color formulations for gray coverage or tonal balance.

Blue-Green Perfectly balanced to deliver natural ash results. Blue base consistently controls unwanted warmth. ASH A 60% Balanced, 40% Blue-Green Green-Green-Blue Balanced, natural-looking ash with additional control over warmth. EXTRA ASH AX 50% Balanced, 40% Green,10% Blue Yellow-Green BEIGE B 60% Balanced, 40% Yellow-Green True, natural beige without unwanted red tones. Yellow-Green-Orange BEIGE-COPPER BC 60% Balanced, 30% Yellow-Green,10% Orange Rich beige with added copper tones. Beautiful alone or when added to any color series.

Yellow Brilliant gold – perfectly balanced to deliver vibrant warmth when used alone, to impart rich golden tonal balance to any shade. GOLD G 60% Balanced, 40% Yellow

Yellow-Orange Provides rich golden tone with enhanced warmth from copper tones. GOLD-COPPER GC 60% Balanced, 30% Yellow, 10% Orange

Orange-Yellow Ideal to create naturally occurring copper shades with rich, gold undertones. COPPER-GOLD CG 60% Balanced, 30% Orange, 10% Yellow

Balanced with Orange Balanced base with a hint of orange to create a rich natural copper. NATURAL COPPER NC 90% Balanced, 10% Orange Orange Warm copper creates radiant tones. COPPER C 60% Balanced, 40% Orange Orange-Orange Ultra rich copper for a bold, vivid effect. ULTRA COPPER CC 50% Balanced, 50% Orange Red-Red-Orange Fiery red and copper tones. Use alone for maximum impact, or layer into any shade. ULTRA RED-COPPER RRC 40% Balanced, 50% Red,10% Orange Red Cool reds add depth. RED R 60% Balanced, 40% Red Red-Red Beautiful and bold. Contains additional red pigments for added depth and ruby-like intensity. ULTRA RED RR 50% Balanced, 50% Red *Can be used along or added to any shade. Red-Violet RED VIOLET RV 60% Balanced, 30% Red,10% Violet Red and violet merge to create velvety tones.

Violet Violet browns create burgundy hues. VIOLET V 60% Balanced, 40% Violet

Violet-Blue Pearls create violet-blue tones that control warmth. PEARL P 60% Balanced, 30% Violet,10% Blue

MIX TONE LETTER BASE RECOMMENDED USE PEARL MIX P Violet-Blue Enhances neutral and cool tones at lighter levels. Controls golden warm tones at lighter levels. SILVER MIX S Blue-Violet Enhances neutral and cool tones at lighter levels. Controls warm tones at lighter levels. BLUE MIX B Blue Enhances blue tones. Controls orange tones. Deepens ash tones. VIOLET MIX V Violet Enhances violet tones. Controls yellow tones and brassiness. RED MIX R Red Enhances red tones. Adds warmth. X MIX X Green-Yellow Controls red tones. Deepens ash tones. Reduces warmth. COPPER MIX C Orange Enhances orange and copper tones. Adds warmth. Reduces ash tones. GOLD MIX G Yellow Enhances gold tones, adds warmth. Reduces violet tones. THE MECHANICS OF SUCCESS

Natural Ultra Beige- Gold- Copper- Natural Ultra Natural Ash Extra Ash Beige Gold Copper Ultra Copper Red Ultra Red Red Violet Violet Pearl Mix Tones FAMILY Violet Natural Copper Copper Gold Copper Red-Copper

LETTER NV NN N AAXBBC GGCCGNCCCC RRC RRRRVV P

100% Cool-Balanced 100% Balanced 100% Balanced 60% Balanced 50% Balanced 60% Balanced 60% Balanced 60% Balanced 60% Balanced 60% Balanced 90% Balanced 60% Balanced 50% Balanced 40% Balanced 60% Balanced 50% Balanced 60% Balanced 60% Balanced 60% Balanced Controls warmth For exceptional True-to-tone 40% Blue-Green 40% Green 40% Yellow-Green 30% Yellow-Green 40% Yellow 30% Yellow 30% Orange 10% Orange 40% Orange 50% Orange 50% Red 40% Red 50% Red 30% Red 40% Violet 30% Violet for exceptional on-tone & on-level. Controls warmth. 10% Blue Adds gold tones 10% Orange Adds warmth 10% Orange 10% Yellow Enhances warmth Adds warmth Adds warmth 10% Orange Adds rich, cool Adds warmth 10% Violet Adds cool violet 10% Blue Enhances or BASE gray coverage gray coverage Controls excessive while controlling Adds warmth while with golden tone. Adds warmth Adds warmth with in natural tones with copper tones. with intense Adds warmth red tones. with intense Adds cool red tones. Neutralizes Intensifies cool blonde controls tones. warmth unwanted warmth. controlling red tones. with gold & copper & gold tones. with copper. copper tones. with intense red red tones. & violet tones. warm tones. tones. Neutralizes copper tones. & copper tones. yellow & orange tones.

200 200A 200AX 200V 200P Super Lift

100 100 100A 100B 100V 100P High Lift Blonde 10 10NN 10N 10A 10P P Very Light Blonde 9NV 9NN 9N 9A 9B 9G 9P S 9 Light Blonde

8 8NV 8NN 8N 8A 8AX 8B 8G 8C 8P G Medium Blonde

7NV 7NN 7N 7A 7AX 7B 7G 7GC 7CG 7NC 7C 7CC 7P C 7 Dark Blonde

6NV 6NN 6N 6A 6AX 6B 6BC 6G 6GC 6CG 6RRC 6R 6P X 6 Light Brown

5NV 5NN 5N 5A 5AX 5G 5CG 5RRC 5R 5RR 5V R 5 Medium Brown

4NV 4NN 4N 4A 4AX 4BC 4CG 4RRC 4R 4RV 4V V 4 Dark Brown

3N 3V B 3 Brown/Black

1N 1 Black THE MECHANICS OF SUCCESS

LETTER NV NN N AAXBBC GGCCGNCCCC RRC RRRRVV P

200 200A 200AX 200V 200P Super Lift

100 100 100A 100B 100V 100P High Lift Blonde 10 10NN 10N 10A 10P P Very Light Blonde 9NV 9NN 9N 9A 9B 9G 9P S 9 Light Blonde

8 8NV 8NN 8N 8A 8AX 8B 8G 8C 8P G Medium Blonde

7NV 7NN 7N 7A 7AX 7B 7G 7GC 7CG 7NC 7C 7CC 7P C 7 Dark Blonde

6NV 6NN 6N 6A 6AX 6B 6BC 6G 6GC 6CG 6RRC 6R 6P X 6 Light Brown

5NV 5NN 5N 5A 5AX 5G 5CG 5RRC 5R 5RR 5V R 5 Medium Brown

4NV 4NN 4N 4A 4AX 4BC 4CG 4RRC 4R 4RV 4V V 4 Dark Brown

3N 3V B 3 Brown/Black

1N 1 Black SHADE CHART THE MECHANICS

OF SUCCESS L’ANZA Healing Color Developers • Five dedicated developers for all color services

Demi Healing Color Developer (1.75%) 10 Volume Healing Color Developer (3%) 20 Volume Healing Color Developer (6%) 30 Volume Healing Color Developer (9%) 40 Volume Healing Color Developer (12%)

• Contains Keratin Healing System and Flower Shield Complex

L’ANZA Translucent Color Catalyst • Neutralizes 99.9% of the ammonia in L’ANZA Healing Color • Not a developer, must be used in conjunction with L’ANZA Demi Healing Color Developer • Demi Translucent color can be used to glaze, gloss or enhance, creating tonal consistency from proximal new growth through distal porous ends of the hair strand – with one tube of color • Contains Keratin Healing System and Flower Shield Complex THE MECHANICS

Mixing & Processing OF SUCCESS

3-IN-1 FLEXIBILITY

PERMANENT DEMI PERMANENT DEMI TRANSLUCENT Lighten • Darken • Cover Gray Deposit Only • Blend Gray • Refresh Tone • Glaze • Enhance

1:1 1:2 1: 1: 2:

10 Volume 35-45 min Deposit Only Up to Deposit Only Up to Up to 1 level lift 20 min Glaze 20 min

20 Volume 35-45 min Fill 10 min Up to 2 levels lift

30 Volume 35-45 min Up to 3 levels lift

40 Volume 35-45 min Up to 4 levels lift THE MECHANICS OF SUCCESS L’ANZA Healing Color Powder and Cream Decolorizers • Powder Decolorizer is dust-free and easy to mix for smooth consistency and application • Cream Decolorizer contains protective emollients to provide maximum comfort for clients with a sensitive scalp • Can achieve up to 7 levels of lift • Can be formulated for both on and off-scalp applications • Contains Keratin Healing System and Flower Shield Complex Mixing & Processing BLONDING HEALING POWDER HEALING CREAM HIGH LIFT BLONDES SUPER LIFTS DECOLORIZER DECOLORIZER Blonding • Highlighting Maximum Lift and Control Blonding • Highlighting Blonding • Highlighting

1:2 1:2 1:2 CD 1:1

1 Part Healing Color (100 Series) 1 Part Healing Color (200 Series) 1 Part Healing Powder Decolorizer 1 Part Healing Cream Decolorizer 2 Parts Healing Color Developer 2 Parts Healing Color Developer 2 Parts Healing Color Developer 1 Part Healing Color Developer (40 Volume) (40 Volume)

40 Volume Up to 40 Volume 45-55 min ON – SCALP Up to 4 levels lift 45 min Up to 5 levels lift Demi up to 60 min 10 Volume 20 Volume NOTE: Recommended for NOTE: Recommended for Level 7 and higher. Level 6 and under. OFF – SCALP Demi 10 Volume up to 60 min 20 Volume 30 Volume 40 Volume THE MECHANICS OF SUCCESS SUCCESSFUL COLOR FORMULATION L’ANZA Healing Color recommends five steps to Successful Color Formulation.

STEP 1: DETERMINE THE CLIENT’S NATURAL AND EXISTING LEVEL Using the L’ANZA Healing Color level finder, identify: • Natural Level (NL) – the level of natural virgin hair that has not been previously colored, lightened or chemically altered. • Existing Level (EL) – the level of previously colored, lightened or chemically altered hair.

REMEMBER TO VERIFY THE PERCENTAGE OF GRAY HAIR Using the L’ANZA Healing Color Percentage Gray Finder, verify the percentage of gray hair. You need this information to adjust your formula to account for the missing pigment in gray hair.

ACCOUNT FOR GRAY COVERAGE When formulating for gray coverage, add a shade from one of the following series at the same level as the Target Color. • The Natural Violet Series (NV). • The Ultra Natural Series (NN). • The Natural Series (N).

PERCENTAGE OF GRAY FORMULATION INFO*

0 - 25% Add up to 25% NV, NN or N to the formula

25% - 50% Add up to 50% NV, NN or N to the formula

50% - 75% Add up to 75% NV, NN or N to the formula

75% - 100% Add up to 100% NV or NN to the formula THE MECHANICS OF SUCCESS STEP 2: DETERMINE THE TARGET LEVEL DESIRED Changing level requires specific formulation and must be considered to ensure exact final results.

DETERMINE TARGET LEVEL (TL) Are you going lighter or darker? How many (if any) levels? What is the natural undertone at that level?

STEP 3: DETERMINE THE UNDERTONE FOUND AT THE TARGET LEVEL This is an easy determination once you’ve established Steps 1 and 2. Is the final color hue of the Target Color (TC) changing? Is it red, orange, yellow…etc? When formulating, determine if you want to maintain, neutralize or enhance the natural undertone to achieve your final goal.

LEVEL & UNDERTONE UNDERTONE EXPOSED NEUTRALIZING LEVEL DESCRIPTION WHEN LIFTING BASE 10 Very Light Blonde Pale Yellow Violet 9 Light Blonde Yellow Violet

8 Medium Blonde Yellow – Orange Blue – Violet

7 Dark Blonde Orange Blue

6 Light Brown Red – Orange Blue – Green

5 Medium Brown Red Green

4 Dark Brown Red Violet Yellow – Green

3 Brown/Black Violet NONE

2 Dark Brown/Black Blue Violet NONE

1 Black Blue NONE THE MECHANICS OF SUCCESS STEP 4: SELECT THE SHADE AND DEVELOPER VOLUME NEEDED TO ACHIEVE YOUR TARGET LEVEL AND TONE Confirm the change in level at the proximal new growth, medial mid-lengths and distal porous ends of the hair to achieve the target level and tone. This step helps you choose the appropriate color process (Permanent, Demi Permanent or Demi Translucent) and developer level for each shade and section of the hair strand.

STEP 5: FORMULATE Implement Steps 1 through 4 to calculate the perfect color formula.

CONSIDER:

1. NATURAL AND EXISTING LEVEL 2. TARGET LEVEL DESIRED 3. UNDERTONE FOUND AT TARGET LEVEL 4. SELECT SHADE AND DEVELOPER VOLUME

Formulate according to your findings. Choose Permanent, Demi Permanent or Demi Translucent Color with the appropriate volume of developer to achieve your final goal. THE MECHANICS OF SUCCESS CONDUCTING A PATCH TEST A patch test is always recommended to protect the client from unexpected sensitivity during a color service. This is a vital practice, especially for a new guest, as some people are sensitive to hair color ingredients. To perform a patch test:

1. Cleanse a small area of the skin behind the ear on the inner surface of the forearm, using either soap and water or alcohol. 2. Mix a small quantity of the hair color formula as prepared for actual use. 3. Apply color to the prepared area and let dry completely. 4. After 48 hours, gently wash the test area with soap and water. 5. If no irritation or inflammation is apparent, it is usually assumed that no hypersensitivity to the formula exists.

Don’t forget the Protective Barrier Cream! PREPARING THE HAIR FOR A COLOR SERVICE A number of factors can prevent optimum color results. Mineral deposits, • Provides exceptional skin and scalp protection against unwanted stains or pollution and product build-up can block color penetration. Compromised irritation during color services. hair lacks integrity and structure for even deposition of color. L’ANZA rec- • Easy to apply and stays in place – ommends cleansing the hair prior to color application to ensure optimal won’t melt! • Easy to wash off. color results. Here are a few options to prepare the hair. • Can also be used before other chemical services, such as perms. THE ULTIMATE TREATMENT The Ultimate Treatment is specifically designed to be used in conjunction with other in-salon services. • Dramatically improves service results • Increases client satisfaction and retention • Stimulates repeat business THE MECHANICS OF SUCCESS THE ULTIMATE COLOR SERVICE prepares hair for optimal color results by removing impurities that block color uptake, restoring essential proteins, and ensuring even color results.

Step 1 Step 2 Step 3 Purify Hair with Apply Deep Treatment Towel dry hair. Spray Chelating Shampoo. with Power Boosters. in Power Protector to Apply to damp hair, Add 1 pump Strength seal in nutrients. Comb lather and rinse and 2 pumps Moisture through, and then thoroughly. Do not Power Boosters to proceed with color manipulate scalp. 1pump Deep Treatment. application. Emulsify and apply to damp hair. Leave in 3-5 minutes. Do not manipulate scalp. Rinse thoroughly.

POWER BOOSTER DOSAGE CHART Add any three pumps to the Deep Treatment in Step 2

HAIR TYPE STRENGTH MOISTURE VOLUME Dry 1 2 Severely Dry 3 Weak / Fragile 2 1 Severely Weak 3 Fine / Thin 1 2 Very Fine / Thin Color-Processed 1 2 Color Service 1 2 Permed 1 1 1 Perm Service 2 1 Straightening Service 2 1 Ultimate Treatment THE MECHANICS OF SUCCESS Professional Service COLOR ATTACH Step-1 Color Pre-Treatment

• Significantly improves color attachment for both oxidative and direct dye services • Primes the hair fiber to boost color uptake and deposition • Creates color attachment sites in the cortex to improve color adhesion • Deposits more pigments per square micrometer • Equalizes porosity for more even coverage • Increases color density by 48%

CORTICAL ADHESION TECHNOLOGY™ To boost color uptake and deposition, Lipophilic Receptors are infused into the hair and affixed to the cortical membrane. These receptors establish color attachment sites within the hair that dramatically increase adherence of color pigments. This advanced technology ensures maximum pigment density per square micrometer for unmatchedhair color richness. COLOR ATTACH Step-1 Color Pre-Treatment Lipophilic Receptors

Color HOW TO USE: Pigments Prior to a color service, spray COLOR ATTACH Step-1 into hair and comb through. Then proceed with the color service as usual. May be used with oxidative or direct dye color. Will not dilute color or affect hue. Works on all Cortical Membrane hair types. THE MECHANICS OF SUCCESS Professional Service COLOR ATTACH Step-2 Color Post-Treatment

• Seals in hair color with a weightless, durable color shield

• Stops any residual oxidative processing • Locks down cuticle and instantly detangles • Enhances color richness and vividness • Rebuilds disulfide bridges to boost strength • Provides Up to 500˚F / 260˚C heat protection • Provides a durable shine with 148% more reflectivity

REGENERATIVE THERAPY COMPLEX™ Hair is in an extremely fragile state directly after a color service. At this vulnerable phase, it’s imperative that proper post-care rehabilitation occurs immediately to ensure durable, long-lasting color. Regenerative Therapy Complex fully restores hair’s anatomical integrity, allowing for enhanced color richness and brilliance.

COLOR ATTACH Step-2 Color Post-Treatment CLEAR SEAL delivers a weightless, durable color shield

HOW TO USE: After shampooing color from hair, spray directly into towel- MONOMERS close down dried hair and comb through. cuticles & lock in color Then style hair as desired. pigments May be used with any brand of oxidative or direct dye color. Will not dilute color or affect CYSTINE AMINO ACIDS hue. Works on all hair types. rebuild damaged disulfide bridges THE MECHANICS OF SUCCESS CORRECTIVE COLOR Though daunting, the reality is that any time you are changing tone or level on a hair strand beyond the “regular formula” for a client, you are Is the Hair Healthy Enough conducting a color correction. for Color Correction? When doing corrective color services, always consider the condition and Whether you are changing tone, removing color build-up or unwanted color, going lighter health of the hair. Is it strong enough or darker, creating low-lights, doing a tint-back, or coloring gray; you will be correcting to withstand the multiple color what the client currently has. processes required? This section contains an overview for some color solutions outside the standard or normal color Properly Assess the Hair services. This is not intended to be comprehensive and we recommend attending L’ANZA FIRST! corrective color seminars when available in your area. Proper assessment of the hair and existing color are key factors to consider. Take the time to assess the hair correctly, and you will save time • COLOR CORRECTION IS NOT AS DIFFICULT AS IT MAY SEEM, AS LONG AS and the result will be more pleasing YOU REMEMBER THE BASIC LAWS OF COLOR, USE THE COLOR WHEEL to your client. AND UNDERSTAND HOW TO USE L’ANZA HEALING COLOR AND THE TOOLS PROVIDED. Remember the Laws of Color Don’t make color correction more • WHEN DOING CORRECTIVE COLOR SERVICES ALWAYS CONSIDER THE difficult than it is. Remember the CONDITION AND HEALTH OF THE HAIR. basic laws of color, use the Color Wheel as your guide, and understand • SOMETIMES YOU MAY NOT BE ABLE TO CORRECT THE COLOR PROBLEM how to use L’ANZA Healing Color IN ONE SESSION. and tools provided. • PROPER ASSESSMENT OF THE HAIR IS A KEY FACTOR TO CONSIDER. DONE CORRECTLY, IT WILL SAVE YOU TIME AND THE RESULT WILL BE MORE PLEASING TO YOU AND THE CLIENT. THE MECHANICS OF SUCCESS GOING LIGHTER LIFTING MORE THAN 4 LEVELS • Choose a Decolorizer and the right strength of developer for the target result. • Only lift to the level to the required supporting undertone of the Target Color. Refer to the Undertone Chart. • Remember when you tone you can only tone cooler, not lighter. It is recommended to lighten to the level necessary to obtain the result you want.

LIFTING UP TO 4 LEVELS

• Choose the right strength of developer! Remember you will always expose warmth; decide if you want to enhance it or neutralize it. Refer to the Undertone Chart to decide what base is best for your Target Color.

GOING DARKER GOING DARKER 1 TO 2 LEVELS

• Select the shade(s) to add back the missing pigments at the target level. Approximately ¼ of the mixture should be the missing pigments at the target level. Refer to the Undertone Chart.

EXAMPLE FORMULA FORMULA FOR VERY RESISTANT HAIR TC 7 copper-gold UT orange 27g 7CG + 3g C Mix + 30g 7CG + 30g 10 Volume Healing Color Developer NL 9 blonde 60g Demi Healing Color Developer L/T 2 levels darker, from neutral to warm % Gray 0% Process for 20 minutes Process for 10 to 20 minutes THE MECHANICS OF SUCCESS RECOMMENDATIONS FOR FILLING MORE THAN 2 LEVELS You must fill the hair to ensure vibrancy, durability and longevity. If you do not fill hair first, results may appear hollow or fade quickly.

• Fill the hair choosing a shade 1 level lighter than the Target Color to replace the missing pigments needed to support the Undertone at the Target Color. • Apply a Demi Permanent Color formula to the hair, process for 10 minutes. • Rinse thoroughly – Do not shampoo. Blot hair with towel. • Apply Target Color in a formula with Demi or 10 Volume Healing Color Developer.

LEVEL FORMULA FOR FILLING OF TARGET COLOR FOR A NATURAL RESULT FOR A WARMER RESULT 8 30g 9G + 60g Demi Healing Color Developer 24g 9G + 6g 8C + 60g Demi Healing Color Developer

7 30g 8G + 60g Demi Healing Color Developer 22g 9G + 8g 8C + 60g Demi Healing Color Developer

6 30g 7GC + 60g Demi Healing Color Developer 30g 7CG + 60g Demi Healing Color Developer

5 30g 6GC + 60g Demi Healing Color Developer 30g 6CG + 60g Demi Healing Color Developer

4 30g 5CG + 60g Demi Healing Color Developer 30g 5R + 60g Demi Healing Color Developer

3, 2 or 1 30g 4CG + 60g Demi Healing Color Developer 30g 4R + 60g Demi Healing Color Developer

EXAMPLE Fill FORMULA FORMULA FOR SECONDARY APPLICATION TC 5 copper-gold 30g 5CG + 60g Demi Healing Color Developer UT orange-red 30g 6CG + Normal 60g Demi Healing Color Hair Process for 20 minutes. NL 9 blonde (bleached) Developer L/T 4 levels darker, from warm to warm Resistant 30g 5CG + 30g 10 Volume Healing Color Developer Hair Process for 10 minutes. % Gray 0% Process for 30 minutes. Rinse and blot with towel. THE MECHANICS OF SUCCESS REMOVING COLOR BUILD-UP COLOR-CLEANSING SHAMPOO In a corrective color process, the professional colorist may need to perform a color cleanse to remove excessive or undesired pigments from previously-colored hair. L’ANZA’s Color-Cleansing Shampoo is specifically designed to be used with L’ANZA Powder Decolorizer and/or Cream Developers to remove these artificial pigments. It can be formulated in three strengths, depending on the amount of color to be removed.

The Color-Cleansing Shampoo contains natural, yet effective cleansing agents, including Witch Hazel, Anise Fruit, and Grapefruit Extracts. Chelators derived from Phytic Acid, along with a pH of 6.9, gently and effectively remove dyes and embedded metals. Gugo Bark provides abundant lathering. Keratin Healing System and Aloe Vera keep hair healthy. When performing a color cleanse, start with the mild formula and perform a strand test.

Mix with equal parts for desired strength. 1: Color-Cleansing Shampoo 1: Healing Powder Decolorizer MILD: 1: Water MEDIUM: 1: 10 Volume Healing Color Developer MAXIMUM: 1: 20 Volume Healing Color Developer

30g 5CG + 30g 10 Volume Healing Color Developer

Process for 30 minutes. THE MECHANICS OF SUCCESS VIBES High-Impact Dye Technology Mirror-Reflective Color Results VIBES is a Semi-Permanent, Direct-Dye line, separate from Healing Color. For the most vibrant and intense color, All VIBES shades are completely intermixable, offering unlimited options for pre-lighten to level indicated. color customization. Mix VIBES Clear with any other VIBES shade to create softer, pastel hues, or use it alone for brilliant shine. Red 6-7 (Red-Orange/Orange) Blue 7 (Orange) Teal 8 (Yellow-Orange) Orange 8 (Yellow-Orange) Yellow 9 (Yellow) Smoke 9 (Yellow) Magenta 10 (Pale Yellow/Yellow) Violet 10 (Pale Yellow/Yellow)

Blue Teal Violet Magenta Red Orange Yellow Clear Smoke THE MECHANICS OF SUCCESS PREPARING TO USE VIBES: • VIBES do not require developer. Mix directly from the tube, using a bowl and brush. • VIBES Clear can be mixed with any formula to soften and/or adjust the intensity of end results. • To achieve the purest most intense color, pre-lighten hair using L’ANZA Healing Pre-VIBES Powder or Cream Decolorizer. Refer to chart below as a guide, keeping in mind that any undertones will contribute to final color results. To significantly improve color attachment and seal in your VIBES, • Apply L’ANZA Protective Barrier Cream to client’s hairline to minimize any use COLOR ATTACH – Step 1: Color unwanted staining. Always avoid scalp and skin during application to Pre-Treatment & Step 2: Color reduce staining. Post-Treatment. (For more information, see page 48 & 49) APPLICATION OF VIBES • For best results, apply to clean hair that is dry, or slightly damp. Post-VIBES • Use suitable gloves to protect your skin and clothing from staining. Prescribing L’ANZA Healing ColorCare • Apply VIBES directly to hair and saturate completely avoiding scalp and skin. products will preserve and protect the • Process 15 to 30 minutes, keeping in mind that intensity is maximized life of your VIBES. at 30 minutes. (For more information, see page 56) • Rinse VIBES thoroughly with water until it runs clear. Lightly shampoo with L’ANZA Healing ColorCare Color-Preserving Shampoo. Apply L’ANZA Healing ColorCare Color-Preserving Conditioner and rinse. • Towel dry and apply L’ANZA Healing ColorCare Color-Preserving Magic Bullet or Healing ColorCare Color Guard. • If required, use L’ANZA Haircolor Stain Remover to remove staining.

L’ANZA does not recommend mixing VIBES with any Healing Color shades, Healing Color Developer, or any similar products. THE MECHANICS OF SUCCESS POST COLOR SERVICES

HAIRCOLOR STAIN REMOVER • Effortlessly dissolves and removes haircolor stains from skin, clothing, salon surface and tools. • Gentle on skin, won’t cause irritation. • Pleasing signature fragrance of Healing Color and Healing ColorCare.

HEALING COLORCARE Extend hair color up to 107% longer! Protect and preserve both VIBES and Healing Color, while ensuring your clients keep their hair healthy and vibrant! Healing ColorCare contains L’ANZA’s remarkable Flower Shield Complex to preserve haircolor longer – the same anti-fade compounds found in Healing Color and VIBES. The Keratin Healing System, plus UVA / UVB / UVC Protectors, combine to extend haircolor up to 107% longer over leading professional brands. So effective are these high-performing formulations, haircolor is guaranteed to look rich and vibrant, longer!

• Color-Preserving Shampoo – daily shampoo • Color-Preserving Conditioner – daily conditioner • Trauma Treatment – a leave-in or rinse-out treatment • Color Guard – hair color protector • Color Illuminator – hair color brightener • Silver Brightening Shampoo – controls brassiness and enhances cool tones