Hair Color Solutions Participant Workbook This Workbook Belongs To: MISSION

Home , Colorist

Hair Color Solutions participant workbook This workbook belongs to: MISSION

OUR ______AT AVEDA IS TO ______FOR THE

______WE LIVE IN, FROM THE ______WE MAKE

TO THE ______IN WHICH WE ______BACK TO

______. AT ______, WE ______TO

SET AN ______FOR______LEADERSHIP

AND ______, NOT JUST IN THE ______OF

______, BUT AROUND THE ______.

1 learning objectives

• Explain how to use Aveda Hair Color systems to solve common hair color challenges • Perform the six steps to a successful hair color consultation • Formulate and apply hair color changes with success

FOR EVERY FAILURE, THERE’S AN ALTERNATIVE COURSE OF ACTION. YOU JUST HAVE TO FIND IT. WHEN YOU COME TO A ROADBLOCK, TAKE A DETOUR. MARY KAY ASH

2 HAIR COLOR CHALLENGES color sudoku puzzle

Solve the puzzle by coloring in the remaining squares using three simple rules: • Use all the color options in each box without repeating • Use all the color options in each row without repeating • Use all the color options in each column without repeating

Color options: pink black orange green blue grey

black

pink

black pink orange

orange grey

grey pink

blue

3 hair color horror story Every hair colorist has one. Write down a time when a hair color service went wrong. HAIR COLOR CHALLENGES HAIR COLOR

SOLUTION: The act or process of determining the answer to a problem

4 HAIR COLOR CHALLENGES the big challenge Natural Level: 6 Dark Blonde with 50% grey Desired Level: 6 Y/O Dark Golden Blonde

10 ____

9___

7____ 5__

6N-50% Grey 4 ___

7____ 9___ 10 ____ 6N-50% Grey 4 ___ 5__

5 color theory Why is it important for hair colorists to understand the laws of color?

HAIR COLOR CHALLENGES HAIR COLOR

Color Theory Topic ______

BRAINSTORM

6 HAIR COLOR CHALLENGES color theory

Black and White/Color Wheel: Composition and Structure of Hair:

Level and Tone: Melanin and Natural Hair Color:

Decolorization: Hair Color Categories:

Natural Remaining Pigment: Additional Notes:

7 color theory

NATURAL REMAINING PIGMENT

natural remaining complementary level descriptor pigment pigment

10 Lightest Blonde Pale Yellow Violet 9 Very Light Blonde Yellow

HAIR COLOR CHALLENGES HAIR COLOR 8 Light Blonde Yellow/Orange Blue/Violet

7 Medium Blonde Orange Blue

6 Dark Blonde Red/Orange Blue/Green

5 Lightest Brown

4 Light Brown

3 Medium Brown Red Green

2 Dark Brown

1 Black

8 HAIR COLOR CHALLENGES color theory Aveda Color Wheel

/O el Y ast P

t Y/O gh Li

Y/O k ar

ELLOW Y

G E R G E O R N E D / / A N a R O R

O k

t k

D G

B k

V /

P t a e l s t o i e l V

NEVER TRY TO SOLVE ALL THE PROBLEMS AT ONCE—MAKE THEM LINE UP FOR YOU ONE-BY-ONE. RICHARD SLOMA

9 THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION

AS SE SS T H E 1 Analyze Hair G U 2 Determine Hair Color History E S 3 Establish Realistic T

Desired Shade 4 Establish Price

5 Discuss Timeframe

C 6 Recommend Products for I

V Home Maintenance

T E S

10 THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION step one: analyze hair

Length

Texture

Porosity:

Condition Elasticity:

Density

11 step two: determine hair color history

What key questions should you ask?

How does previous hair color affect your formula?

step three: establish realistic desired shade

How do you confirm your guest’s desired hair color?

THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION HAIR COLOR A SUCCESSFUL TO THE SIX STEPS REALISTIC: Interested in, concerned with or based on what is real or practical

12 THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION step four: establish price

To achieve this result, it will cost $ ______

today and take ______hours/visits to achieve.

The ongoing maintenance required for this look will

cost $ ______every ______weeks.

How would you say it?

Tips when discussing pricing with guests:

13 step five: discuss timeframe

Why should you discuss the service timeframe with your guest?

step six: recommend products for home maintenance Why should you discuss home care during the consultation? THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION HAIR COLOR A SUCCESSFUL TO THE SIX STEPS

14 THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION step six: recommend products for home maintenance CONTINUED

It’s my job to give you a great new color, and

it’s your job to keep it looking great at home.

One way you can do this is by using Aveda

products designed for color-treated hair.

How would you say it?

15 improve your consultation skills

The consultation step I want to work on ______

Action items I will do to improve this step:

2 THE SIX STEPS TO A SUCCESSFUL HAIR COLOR CONSULTATION HAIR COLOR A SUCCESSFUL TO THE SIX STEPS

16 HAIR COLOR SOLUTIONS top three color change scenarios 1 ______

2 ______

3 ______

Lighter Pre-treat: Damage Post-treat: Than ™ Pre-treat: Desired Remedy Precolor Color Level Equalizing Balance Solution Pre-treat: Hair Starting Damage Post-treat: Level Remedy™ Color Formula Botanical Equalizing Therapy Solution

Darker Pre-treat: Than Color Post-treat: Desired Cleanse Tone Level

17 challenge: darker than desired Pre-treatment solution: ______Draw lines in the squares below with different colored markers.

tone level HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

18 HAIR COLOR SOLUTIONS tone on tone If you apply the desired tone over the existing tone, will you see the desired tone?

Will Desired Existing Tone Desired Tone Tone Show? (circle one) Red Orange Y N Yellow Orange Y N Red Yellow Y N Yellow Blue Y N Green Yellow Y N Orange Red Y N Violet Yellow Y N Blue Red Y N Green Orange Y N Red Violet Y N Red/Violet Red/Orange Y N Red Yellow/Orange Y N Yellow/Orange Blue/Violet Y N Red/Orange Red Y N Blue/Violet Red Y N Red Blue/Violet Y N Yellow/Orange Red/Orange Y N Green Yellow/Orange Y N Violet/Blue Neutral Y N

19 formulation: hair color cleansing

2 HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

HAIR COLOR CLEANSING CHART

Lighten 3 Remove tone Lighten 1 level Lighten 2 levels or more levels

1 Scoop 1 Scoop 1 Scoop 1 Scoop Enlightener™ Enlightener™ Enlightener™ Enlightener™ Powder Lightener Powder Lightener Powder Lightener Powder Lightener

1 oz/30 ml 1 oz/30 ml 1 oz/30 ml 1 oz/30 ml Hair Detoxifier Hair Detoxifier Hair Detoxifier Hair Detoxifier Shampoo Shampoo Shampoo Shampoo

1 oz/30 ml 1 oz/30 ml 1 oz/30 ml 1 oz/30 ml HOT water 10 Volume 20 Volume 30 Volume Color Catalyst™ Color Catalyst™ Color Catalyst™

NOTE: If no change has occurred in 10 minutes, rinse the hair. Remix the next strongest formula, and reapply. Enlightener™ Powder Lightener will work effectively up to one hour.

20 HAIR COLOR SOLUTIONS damage remedy ™ equalizing solution

Why?

How?

When?

21 practice: darker than desired scenario Eva is a Level 3 with an ash tone who wants to be a Level 7 with a neutral tone.

What is your pre-treatment plan for Eva? HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

22 HAIR COLOR SOLUTIONS challenge: lighter than desired Pre-treatment solution: ______precoloration tips

Precolor when the desired result is ______or more levels darker than the previous hair color.

Use ______Color Treatment.

Apply ______before and after a precoloration service. formulation: precoloration

23 precoloration chart

TARGET TONE (FULL SPECTRUM™ PERMANENT HAIR COLOR)

LIGHT COPPER, INTENSE LIGHT COPPER, TARGET NATURAL, ASH DARK COPPER, RED DARK COPPER, RED LEVEL AND GOLD AND VIOLET/RED AND VIOLET/RED

FULL SPECTRUM™ DEPOSIT-ONLY COLOR TREATMENT PRECOLORATION FORMULAS

10 N/A

20 g 9N + 20 g ØN 20 g 9N + 20 g ØN 10 g 9N + 30 g ØN HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR 9 + 4 g Light Y/O + 4 g Light O/R + 8 g Light O/R

20 g 8N + 20 g ØN 20 g 8N + 20 g ØN 10 g 8N + 30 g ØN 8 + 6 g Light Y/O + 6 g Light O/R + 12 g Light O/R

20 g 7N + 20 g ØN 20 g 7N + 20 g ØN 10 g 7N + 30 g ØN 7 + 8 g Light Y/O + 8 g Light O/R + 16 g Light O/R

20 g + 20 g 10 g + 30 g 20 g 6N + 20 g ØN 6N ØN 6N ØN 6 + 1 g Dark Y/O + 1 g Dark R/O + 4 g Dark R/O, Dark R/R + 4 g Dark R/O, Dark R/R or Dark R/V or Dark R/V

20 g + 20 g 10 g + 30 g 20 g 5N + 20 g ØN 5N ØN 5N ØN 5 + 2 g Dark Y/O + 2 g Dark R/O + 8 g Dark R/O, Dark R/R + 8 g Dark R/O, Dark R/R or Dark R/V or Dark R/V

20 g + 20 g 10 g + 30 g 20 g 4N + 20 g ØN 4N ØN 4N ØN 4 + 3 g Dark Y/O + 3 g Dark R/O + 12 g Dark R/O, Dark R/R + 12 g Dark R/O, Dark R/R or Dark R/V or Dark R/V

20 g + 20 g 10 g + 30 g 20 g 3N + 20 g ØN 3N ØN 3N ØN 3 + 4 g Dark Y/O + 4 g Dark R/O + 16 g Dark R/O, Dark R/R + 16 g Dark R/O, Dark R/R or Dark R/V or Dark R/V

20 g + 20 g 10 g + 30 g 20 g 3N + 20 g ØN 3N ØN 3N ØN 2 + 4 g Dark Y/O + 4 g Dark R/O + 16 g Dark R/O, Dark R/R + 16 g Dark R/O, Dark R/R or Dark R/V or Dark R/V

20 g + 20 g 10 g + 30 g 20 g 3N + 20 g ØN 3N ØN 3N ØN 1 + 4 g Dark Y/O + 4 g Dark R/O + 16 g Dark R/O, Dark R/R + 16 g Dark R/O, Dark R/R or Dark R/V or Dark R/V

24 HAIR COLOR SOLUTIONS practice: lighter than desired scenario Beth is a Level 9 with a gold tone who wants to be a Level 6 with an auburn tone.

What is your pre-treatment plan for Beth?

practice: combination scenario Kari’s existing color has a wide range of levels: New Growth: Level 6 Mid-Lengths: Level 7 Ends: Level 9

If Kari’s desired result is a Level 6 with a gold tone, what is your pre-treatment plan?

25 challenge: uneven hair color Post-treatment solution: ______

scenario what would you do?

Hair has lost tone or lightened up to one level HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR Hair has lost tone or lightened one to two levels refresh color

reestablish color

26 HAIR COLOR SOLUTIONS COLOR BALANCING GUIDE

BASE TONE CATEGORY NATURAL SERIES UNIVERSAL ØN PURE TONE PURE PIGMENT

LEAST pure* TRANSLUCENT 20 g color balance standard 40 g + for level natural tonal standard gloss 20 g 20 g + for level

extreme gloss 20 g + 20 g OR 20 g

tonal gloss 40 g + 8 g recommended for MOST color balancing reds TRANSLUCENT clear gloss 40 g

* On hair prelightened to pale yellow.

rock your reds GRAB THESE FOR GREAT REDS  Intense Base  Red Pure Pigment  Universal ØN  V/R, O/R, R/O Pure Tones

REFRESH WITH REDS WHERE RESULT HOW

Mid-lengths Pure shine and tone • Mix up to equal parts of matching Pure Tones/Pure Pigments with and ends with Universal ØN Universal ØN and 5 volume Color Catalyst.™ Example: 20 g Pure Pigment + 20 g Universal ØN + 40 ml 5 volume Color Catalyst™ • Vary your color component measurement based on your desired level of vibrancy. For a deeper tone, use more Pure Pigment. For more vibrancy, use more Universal ØN than Pure Pigment. Example: 10 g Pure Pigment + 30 g Universal ØN + 40 ml 5 volume Color Catalyst™

Mid-lengths Increased brightness Refresh ends using only Intense Base and Pure Tone/Pure Pigment. Use and ends with Intense Base the same measurement of the color component used at the new growth.

27 challenge: wrong tone Post-treatment solution: ______HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

TWO TONING OPTIONS: 1 Fashion effect 2 Double process for subtle blondes

28 HAIR COLOR SOLUTIONS

enlightener™ blonde finish protective toners Perfect any shade of blonde in just 5 minutes. Designed for quick and easy bottle application at the shampoo bowl, enlightener™ blonde finish protective toner saves you time and leaves your guests’ hair perfectly finished for results that last up to 4 weeks. The gentle gel-creme formula is 96% naturally derived* and contains Aveda’s signature blend of protective plant oils—certified organic sunflower, castor and jojoba—which condition hair and infuse it with shine. Designed for use after an enlightener™ powder lightener application. formulation guidelines

• After enlightener™ powder lightener application is rinsed off, shampoo lightly with color conserve™ shampoo.

• Towel-dry and spray approximately 1 oz / 30 ml damage remedy™ equalizing solution on the hair.

• Mix 40 g enlightener™ blonde finish protective toner in equal parts (1:1) with full spectrum™ deposit-only color treatment liquid activator. • Apply quickly to damp (towel-dried) hair. • Process for 5 minutes. • Rinse thoroughly.

• Shampoo with color conserve™ shampoo.

• Condition with color conserve™ pHinish.™

COLOR BALANCING GUIDE

BASE TONE

Category Natural Series Universal ØN Pure Tones

LEAST TRANSLUCENT Standard Natural Tonal Gloss 20 g 20 g for level TWO TONING OPTIONS: 1 Fashion effect 2 Double process for subtle blondes Tonal Gloss 40 g 8 g MOST TRANSLUCENT

*From plants, non-petroleum minerals or water. Learn more at aveda.com.

29 three ways to tone

Blonde Finish Permanent Deposit-Only HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

30 HAIR COLOR SOLUTIONS to tone or not to tone? Scenario Formula Blonde Finish Permanent Deposit-Only Natural Level: 4 1 Desired Level: 9 Ash Prelightened to Level 9

Natural Level: 4 2 Desired Level: 10 Neutral Prelightened to Level 10

Natural Level: 4 3 Desired Level: 8 Orange Prelightened to Level 9

Natural Level: 4 4 Desired Level: 6 Red Prelightened to Levels 7–8

31 challenge: dry or damaged hair Post-treatment solution: ______HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

32 HAIR COLOR SOLUTIONS botanical therapy

Service Snapshot Moisture/Repair Treatment (with Optional Hair Masque)

Time Tools Additional Tools (for Hair Masque) ™ ™ Varies based on the type • Dry Remedy Penetrating Moisture or • Dry Remedy Moisturizing Masque ™ ™ of treatment (add-on or Damage Remedy Penetrating Protein or Damage Remedy Intensive standalone). See suggested • Refillable Applicator Bottle Restructuring Treatment timing for each step below. • Wide-Toothed Comb • Brush/Comb Applicator • Clips • Purescription™ Pad • Hair Color Bowl • Cape • Hand Relief™

1 Shampoo Prepare the Hair (1 Minute)

Following a Use Color Conserve™ Shampoo and pHinish™ Color Service Prior to Treatment

2 Apply Hair Treatment a b c d

3 OPTIONAL Layer Onto Extremely Dry, Damaged or Coarse Hair Apply Hair Masque for Smoother, Softer Hair (2 Minutes)

4 Process Perform Stress-Relieving Hand Ritual (5 Minutes, NO HEAT)

5 Rinse and Finish Complete the Service (15 Minutes)

33 an essential conversation

Write down how you would offer a Botanical Therapy hair treatment to a hair color guest. HAIR COLOR SOLUTIONS SOLUTIONS HAIR COLOR

HOW YOU THINK ABOUT A PROBLEM IS MORE IMPORTANT THAN THE PROBLEM ITSELF— SO ALWAYS THINK POSITIVELY. NORMAN VINCENT PEALE

34 TAKING IT HOME unsolved challenges Write down the solutions to the group’s toughest hair color challenges.

challenge solution

35 Y/O

V/B 10 9

5N 7 0/R the big challenge revisited 6N-50% Grey 4 R/O Can you solve this challenge now?

Natural Level: 6 Dark Blonde with 50% grey TAKING IT HOME TAKING Desired Level: 6 Y/O Dark Golden Blonde

7 0/R 9 V/B 10 Y/O 6N-50% Grey 4 R/O 5N

THE SOLUTION

36 TAKING IT HOME hair color superheroes Brainstorm and create a hair color superhero, including its essential superpowers.

37 my action items Create one action item for each hair color solution.

Hair Color Solution Action Item

TAKING IT HOME TAKING Hair Color Cleansing

Damage Remedy™ Equalizing Solution PRE-TREATMENTS

Precoloration

Color Balancing

Toning POST-TREATMENTS Botanical Therapy Hair Treatments

ERRONEOUS ASSUMPTIONS CAN BE DISASTROUS. PETER DRUCKER

38 TAKING IT HOME

answers to the tone on tone quiz

39 TAKING IT HOME TAKING

40 CONGRATULATIONS ON COMPLETING HAIR COLOR SOLUTIONS! Print your name on the certificate below, and have the educator sign and date it. Then cut it out for your records or display it with pride. 

CERTIFICATE OF COMPLETION

This certifies that

has successfully completed HAIR COLOR SOLUTIONS

educator signature date Hair Color Solutions | Participant Workbook | 1/2015