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KEY PERFORMANCE INDICATORS – FEBRUARY 8, 2018 Average US Primetime Cable TV Ratings

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KEY PERFORMANCE INDICATORS – FEBRUARY 8, 2018 Average US Primetime Cable TV Ratings KEY PERFORMANCE INDICATORS – FEBRUARY 8, 2018 Average US Primetime Cable TV Ratings Raw, SmackDown and Primetime Cable TV Ratings Social Media Followers2 (average, in millions) 0% 2.22 2.22 +5% 1.90 1.99 -11% 1.18 1.05 -6% 1.74 1.70 0.77 0.72 1.49 1.53 0.92 0.81 0.77 0.72 2016Q4 2017Q4 2016Q4 2017Q4 2016Q4 2017Q4 2016Q4 2017Q4 Raw SmackDown USA Network Top 25 Cable Networks Coverage National Rating Rating − Television ratings are measured on a Live+SD basis for Q4 2017 and Q4 2016 − Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q4 2016 (excludes broadcast and premium networks, and The Cartoon Network for which there is no rating for Q4 2017) − Definitions of Coverage Rating and National Rating above are provided on page 9 2 Media Consumption: WWE AVOD Consumption AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 211 5.8 5.1 4.8 167 154 154 4.3 4.0 144 3.8 135 3.7 3.6 120 121 112 115 3.0 3.0 86 79 2.1 1.6 19 0.5 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 2015 2016 2017 − AVOD is ad-supported video on demand. Consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube 3 Social Media: WWE Reach & Engagement Social Media Followers1 (MM) Social Media Engagement2 (MM) WWE Free Video on Demand1 (in billions) 825 850 327 800 305 774 294 303 739 706 166 179 276 275 280 278 672 141 154 121 629 109 584 98 219 544 86 191 513 68 164 171 180 197 473 55 149 158 192 42 140 182 32 122 128 111 114 107 447 460 469 475 479 481 394 415 434 333 361 375 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 2015 2016 2017 Other Platforms Twitter Facebook 1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers 2 Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr 4 WWE Network Ending Subscribers Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s) 1,697 1,633 1,697 Social Media1,633 Followers2 1,469 1,560 1,486 1,578 1,473 1,547 1,469 1,560 1,486 1,578 1,547 123 65 (average, in millions) 1,473 1,327 49 1,306 71 1,272 76 1,327 440 1,306 112 1,227 42 70 1,227 394 427 419 1,272 429 73 55 196 362 384 391 71 230 258 289 1,574 1,568 1,507 1,471 1,327 1,233 1,217 1,257 1,206 1,156 1,131 997 1,048 1,159 983 1,118 1,357 1,511 1,444 1,403 1,107 1,166 1,102 1,082 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 Free Paid 2015 2016 2017 Int’l US Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s) +7% 1,357 1,574 1,568 1,511 1,444 1,507 1,403 1,471 +39% 1,327 1,824 1,949 409 1,156 381 410 1,233 401 1,217 288 196 330 373 370 406 370 217 243 277 1,315 1,165 1,158 1,661 1,131 939 990 1,106 940 1,065 1,315 1,454 1,027 1,130 1,071 1,033 Q1 Q2 Q3 Q4 Mar. 30, 2015 Apr. 4, 2016 Apr. 3, 2017 WrestleMania 31 WrestleMania 32 WrestleMania 33 2015 2016 2017 Int’l US 2015 2016 2017 Free Paid − Definitions of subscriber metrics above are provided on page 10 5 WWE Network Average Subscribers - Free & Paid Average Total Domestic Average Total Subscribers (000s) SocialSubscribers Media Followers (000s) 2 1,788 (average,1,322 in millions) 1,259 1,673 154 110 1,600 1,602 1,580 1,177 1,177 156 1,520 116 1,129 1,150 110 80 1,478 79 58 1,089 62 96 1,060 1,041 46 69 1,398 71 1,025 1,024 51 75 109 1,267 1,268 1,309 39 76 56 72 51 95 859 26 990 63 1,634 1,522 1,484 1,212 1,490 1,517 1,458 1,098 1,119 1,081 1,407 1,002 1,289 1,237 949 968 1,216 1,173 833 1,143 1,083 1,038 927 985 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 Free Paid 2015 2016 2017 Free 3 Paid − Definitions of subscriber metrics above are provided on page 10 6 WWE Network: Order-based Subscriber Growth Gross Paid Additions, Churn and Ending Subscribers (000s) 2,000 1,574 1,568 1,511 1,444 1,507 1,471 1,327 1,357 1,403 1,500 1,233 1,217 Q1 2015 includes the 1,156 Q2 2016 includes the impact of WM 31 held impact of WM 32 held on March 29, 2015 Q2 2017 includes the 1,000 511 on April 3, 2016 impact of WM 33 held 154 on April 2, 2017 140 171 500 77 795 625 498 537 337 498 453 388 392 389 347 377 0 (284) (358) (366) (508) (471) (504) (376) (455) (453) (405) (388) (413) (500) (16) (41) (36) (171) (6) (67) (61) (1,000) Q1 Q2 Q3 Q4 2017 Ending Subs 2015 Gross Additions 2016 Churn 2016 Ending Subs 2015 Churn 2017 Gross Additions 2015 Ending Subs 2016 Gross Additions 2017 Churn − Definitions of subscriber metrics above are provided on page 10 7 Live Event Attendance North America (average in 000s) International (average in 000s) 7.4 8.9 8.2 0.7 6.6 6.4 7.7 8.0 7.8 6.1 6.3 6.0 6.9 6.8 5.4 1.2 0.9 5.3 5.3 5.4 6.3 6.7 5.1 4.9 Excluding 5.2 WM 32 4.0 8.9 6.7 6.3 7.7 8.0 8.2 7.8 6.1 6.0 6.9 6.8 6.7 5.4 5.4 5.5 5.1 5.3 4.9 5.3 5.4 6.3 Excluding 1.7 5.2 WM 31 Excluding 4.0 WM 33 1.7 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 2015 2016 2017 Number of Events Number of Events Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 73 65 79 56 2015 3 21 6 26 2016 72 62 71 75 2016 6 19 11 28 2017 91 66 89 68 2017 4 26 7 33 − WrestleMania took place in the first quarter of 2015 and in the second quarter of 2016 and 2017 8 Footnotes – Definition of Metrics 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network’s coverage area. During Q4 2017 and Q4 2016, USA Network’s coverage area included an average of approximately 92 million and 93 million U.S. households respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During Q4 2017 there were approximately 120 million U.S. television households, while in Q4 2016 there were approximately 118 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q4 2016 (excludes broadcast and premium networks, and The Cartoon Network for which there is no rating for Q4 2017). 4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 6. Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr. 9 Footnotes – Definition of Metrics 7. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 8. Total subscribers reflect all active subscribers over the relevant time period.
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