Key Performance Indicators Calendar Years: 2013‐2015
(Data shown is through September 30, 2015)
October 29, 2015 WWE Network Subscribers 1 (in thousands –Quarterly data only)
Paid Subscribers (end of period) Average Paid Subscribers 1,400 1,400 1,327 1,216 1,173 1,156 1,233 1,200 1,200 196 927 243 1,000 1,072 1,106 1,000 217 816 800 723 721 800 700 731 665 44 515 28 600 567 600 495 1,131 406 939 990 400 400 772 700 703 147 200 495 200 0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 U.S. 2014 2015 International 2014 2015 2014 Year‐to‐date 2015 Year‐to‐date Paid Subscribers (WrestleMania)2 Average Total Subscribers 1,400 1,315 1,267 1,268 1,200 +97% 990 1,176 1,000 1,129 723 762 667 800 665 515 600 406 583 400 147 200
Apr. 7, 2014 Mar. 30, 2015 0 Q1 Q2 Q3 Q4 WrestleMania 30* WrestleMania 31* 2014 2015 2014 Year‐to‐date 2015 Year‐to‐date
Notes 2 1 Subscriber numbers in UK/Ireland are subject to local consumer protection laws and regulations governing fee charges 2 WrestleMania 31 was held on March 29, 2015 and subscribers announced March 30 are as of March 29. WrestleMania 30 was held on Apr. 6, 2014 Pay‐Per‐View Buys (Buys in thousands)
Total Buys (includes prior period) Average Current Period Buys (per event) 2,000 485 500 1,551 1,500 400 362 325 1,059 1,000 300 247 745 761 782 223 677 175 505 200 150 500 360 264 285 271 98 93 100 56 74
0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2013 2014 2015 2013 2014 2015 Average Current Period Buys (per event, excluding WrestleMania)
400 362 Number of Events 325 300 121 Q1 Q2 Q3 Q4 101 223 208 2013 2334200 175 80 93 2014 2433 63 241 95 99 98 93 100 224 74 2015 333 56 57 143 57 115 56 62 112 36 50 38 42 42 0 20 31 24 Q1 Q2 Q3 Q4 2013 2014 2015 International North America Notes 3 • WrestleMania took place in the second quarter of 2013 & 2014 and during the first quarter 2015 • WWE Network was launched February 24, 2014, and began featuring WWE Pay‐per‐view’s with WrestleMania 30 in April 2014 Pay‐Per‐View Buys by Event (in thousands)
1,400 WWE Network was launched February 24, 2014, and began featuring WWE Pay‐per‐view’s with 1,200 WrestleMania 30 in April 2014. The Company announced that it had approximately 667,000 paid 1,000 subscribers at the time of WrestleMania 30 and 1,315,000 subscribers at the time of WrestleMania 31.
800
600
400
200
0 Jan Feb Mar/Apr Apr/ Jun Jun/Jul July Aug Sep Oct Oct Nov Dec May
2013 2014 2015
Notes 4 • Reflects the current quarter buys of monthly Pay‐Per‐View events Home Entertainment
Gross Units Shipped (in thousands) 1,400 1,216 Effective Home Entertainment Price 1,200 1,087 1,087 966 (Gross revenue per unit shipped) 1,000 Q1 Q2 Q3 Q4 800 718 620 578 580 2013 $10 $11 $11 $8 600 523 429 368 2014 $8 $13 $9 $13 400 2015 $9 $11 $12 200 0 Q1 Q2 Q3 Q4 2013 2014 2015
Significant Trailing Nine‐Month Releases Gross Units Shipped Release Date Title (LTD) 4/15 Q2WrestleMania 31 117K 9/12 Q3Rock vs. Cena Once in a Lifetime 82K 2/15 Q1Royal Rumble 2015 58K 4/15 Q2Ultimate Warrior Always Believe 54K 2/15 Q1Greatest Stars of the 90's 53K
5 Digital Media
WWE Free Video on Demand1 Social Media Followers2 (in billions) (at period end, in millions) 3.0
600 2.5 544 2.5 WWE.com Video Views & WWE YouTube Video Views 0.1 513 473 55 500 446 41 413 32 2.0 1.8 26 114 111 400 365 19 1.7 0.1 107
millions 94 0.1 15
in 91
295 1.5 1.3 300 6 86 1.1 0.1 246 1.1 0.1 2.4 208 6 84 0.9 1.0 0.2 Followers 169 5 0.8 0.8 200 148 78 0.7 0.2 1.7 361 375 0.6 1.6 3 4 70 327 333 0.2 303 0.2 0.2 1.2 57 264 1.0 46 0.5 0.2 0.9 100 205 0.7 162 0.5 0.6 0.6 133 0.4 99 108 0.0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2013 2014 2015 2013 2014 2015
WWE.com ‐ Total views of WWE content Facebook Twitter Other Platforms YouTube ‐ Total views of WWE content
Notes 1 Video View Sources: Omniture (2012‐2013); Google Analytics (January 2014 to present). WWE.com Video Views, as shown, reflect activity on WWE.com and mobile applications (launched August 2012). 6 2 Social media followers by channel sourced directly from each channel – Facebook, Twitter, etc. Live Event Attendance (Average Paid Attendance)
North America (average, in thousands) International (average, in thousands)
9.0 9.0 8.9
8.0 7.4 8.0 7.7 7.0 7.0 6.9 6.7 6.4 6.4 6.3 7.0 6.6 6.7 6.1 5.9 5.7 6.0 6.0 5.4 6.0 6.0 5.5 5.1 5.1 5.2 5.0 Excluding 5.3 5.0 No Int’l events WM 31 Excluding in First Quarter WM 30 4.0 4.0 of ’14 Excluding 3.0 WMWM XXIX 29 3.0 2.5
2.0 2.0 1.7
1.0 1.0
0.0 0.0 Q1 Q2 Q3* Q4 2013 2014 2015 Q1 Q2 Q3 Q4 2013 2014 2015
Number of Events Number of Events
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2013 77 65 62 52 2013 3 221426 2014 80 54 73 57 2014 023625 2015 73 65 79 2015 3 21 6
7 Note • WrestleMania took place in the second quarter of 2013 and 2014 and in the first quarter of 2015 Consumer Products
Online Merchandise Sales (through WWEShop.com, in thousands) 200 180 172 160 135 140 127 124 120 113 100 90 80 81 80 73 63 60 60 40 20 0 Q1 Q2 Q3 Q4
2013 2014 2015
8 Contact WWE Investor Relations
1241 East Main Street @WWEInvestor Stamford, CT 06092 +1 203 328 2519 facebook.com/WWEInvestor [email protected] IR.Corporate.WWE.com
About WWE WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay‐per‐view, digital media and publishing platforms. WWE programming is broadcast in more than 175 countries and 25 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
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