<<

2016

MEDIA PACK

All prices exclusive of VAT monthly unique visitors

reaches

over 1 in 2 PEOPLE IN

(SOURCE: ETELMAR JICREG NOV 2016, ABC JUNE 2016, COMSCORE)

3.5m WHATEVER YOUR BUSINESS OBJECTIVE OR TARGET AUDIENCE, WE'VE GOT THE SOLUTION 3.5m DIGITAL SOLUTIONS OUR AUDIENCE

THE MOST POPULAR REGIONAL WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION

24,275,825 3,595,667 30,000 MONTHLY PAGEVIEWS MONTHLY UNIQUE VISITORS MONTHLY APP UNIQUE BROWSERS

WalesOnline WalesOnline WalesRugby CardiffOnline WALESONLINE 324K 143K 39K 40K REACHES 49% OF ADULTS IN WALES Likes Followers Followers Followers

Source: Comscore unique visitors monthly average Jan-June 2016, App unique browsers ABC June 2016, Penetration in Wales JICREG Nov 2016. Social Media figures as at Nov2016. OUR AUDIENCE BREAKDOWN

DESKTOP MOBILE WalesOnline APP 10,441,761 PAGEVIEWS 13,803,491 PAGEVIEWS 4,991,420 MONTHLY PAGE VIEWS 1,765,772 UNIQUE BROWSERS 2,791,049 UNIQUE BROWSERS 30,000 MONTHLY UNIQUE BROWSERS 777,167 UNIQUE VISITORS 2,818,500 UNIQUE VISITORS (This figure is de-duplicated by ComScore)

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

48% 52% 26% 34% 40% 37% 48%

Source: Market share & Demographics JICREG 01/11/2015 Base: Wales. ABC June 2016 DIGITAL PACKAGES

STANDARD £10CPM (CPM = COST PER THOUSAND) ENHANCED £15CPM ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH MORE CREATIVITY LEADERBOARD

MPU

BILLBOARD

MMA/APP BANNER

MOBILE MPU

SUPER MPU MOBILE OVERLAY

TARGET A SEGMENT OF OUR AUDIENCE - Pick your ad format - Choose a site section to target your ads to - Geo target your ads to a specific location (optional) All prices exclusive of VAT CLICKABLE SKIN

MAKE A HUGE IMPACT CLICKABLE SKIN WITH A CLICKABLE SKIN AROUND THE PAGE AND CAPTURE ATTENTION

TARGET A SEGMENT OF OUR AUDIENCE: CHOOSE A SITE SECTION TO TARGET YOUR ADS TO OR GEO TARGET YOUR ADS TO A SPECIFIC LOCATION (OPTIONAL) £35CPM

All prices exclusive of VAT RICH MEDIA PUSH THE BOUNDARIES WITH OUR ANIMATED RICH MEDIA FORMATS FOR ULTIMATE CREATIVITY & ENGAGEMENT

RICH MEDIA AD FORMATS INCLUDE, BUT ARE NOT LIMITED TO, THE FOLLOWING: ADD £5CPM FOR RICH MEDIA FORMATS

EXPANDABLE SMALL & LARGE FORMATS

PAGE PEEL

VIDEO BILLBOARD & VIDEO SUPER MPU

INTERACTIVE BILLBOARD SKINS

PLEASE ALLOW AN ADDITIONAL TWO WEEKS TURNAROUND FOR RICH MEDIA FORMAT AD DESIGNS All prices exclusive of VAT TARGET YOUR CAMPAIGN Targeting limits wastage & provides well qualified leads

WHO WHAT BEHAVIOURAL TARGETING CONTEXTUAL TARGETING A great targeting option for advertisers wanting to target an audience based on their age, gender, preferences and buying behaviour. A great targeting option for advertisers wanting to target an For example a florist may want a specific campaign to target, males over 35 with high audience based on the content that disposable income. they are reading. You can target your adverts to articles that use relevant keywords.

For example if you are a florist you may want to target your WHERE adverts to articles that use certain keywords such as 'gifts', 'flowers', GEOGRAPHIC TARGETING 'valentines' etc. A great targeting option for local online advertisers. You can now target your adverts to a geographical area based on our readers IP addresses. For example if you're a florist in then we would suggest targeting your adverts to our Cardiff based readers.

* ALL AREAS SUBJECT TO AVAILABILITY

Want to know more about what targeting is & how it can help you? https://youtu.be/v4ZQ1FLOQlc EXCLUSIVE TAKEOVERS DESKTOP GAIN MAXIMUM EXPOSURE WITH A TAKEOVER ON THE HOMEPAGE OF EACH WALESONLINE CHANNEL!

YOUR CLICKABLE SKIN & MPU FIXED TO A CHANNEL HOMEPAGE FOR THE ENTIRE DAY PLUS ADDITIONAL CLICKABLE SKIN IMPRESSIONS DELIVERED ACROSS ARTICLES WITHIN THE CHANNEL

WALESONLINE HOMEPAGE £1,150 PER DAY NEWS CHANNEL HOMEPAGE HOMEPAGE ONLY £300 PER DAY CLICKABLE SKIN PLUS 10,000 CLICKABLE SKINS - £450 PER DAY RUGBY CHANNEL HOMEPAGE HOMEPAGE ONLY £325 PER DAY MPU HOMEPAGE PLUS 5,000 CLICKABLE SKINS £400 PER DAY

FOOTBALL CHANNEL HOMEPAGE HOMEPAGE ONLY £225 PER DAY HOMEPAGE PLUS 5,000 CLICKABLE SKINS - £300 PER DAY

WHAT’S ON CHANNEL HOMEPAGE HOMEPAGE ONLY £100 PER DAY HOMEPAGE PLUS 5,000 CLICKABLE SKINS £175 PER DAY

BUSINESS CHANNEL HOMEPAGE HOMEPAGE ONLY £175 FOR 2 DAYS HOMEPAGE PLUS 5,000 CLICKABLE SKINS £250 FOR 2 DAYS

TAKEOVERS ARE FIXED TO THE HOMEPAGE GIVING YOU MAXIMUM EXPOSURE, AD IMPRESSIONS WILL FLUCTUATE AND CANNOT BE GUARANTEED All prices exclusive of VAT CHANNEL TAKEOVERS MOBILE

TAKEOVER AN ENTIRE SECTION OF WALESONLINE’S MOBILE SITE WITH MOBILE MPU & MOBILE BANNER FOR THE ENTIRE DAY

WALESONLINE HOMEPAGE MOBILE/ APP BANNER £275 PER DAY

NEWS SECTION £800 PER DAY MOBILE MPU

RUGBY SECTION £300 PER DAY

FOOTBALL SECTION £250 PER DAY

WHAT’S ON SECTION £250 PER DAY BUSINESS SECTION £90 PER DAY

Takeovers are fixed to the homepage giving you maximum exposure, ad impressions will fluctuate and cannot be guaranteed All prices exclusive of VAT IN YOUR AREA IMPACT

CARDIFF ONLINE - £380 PER DAY AREA HOMEPAGE PLUS 9,500 PRIMARY TAG SKINS ONLINE - £120 PER DAY AREA HOMEPAGE PLUS 3,000 PRIMARY TAG SKINS BRIDGEND ONLINE - £135 FOR 2 DAYS AREA HOMEPAGE PLUS 3,375 PRIMARY TAG SKINS MERTHYR ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS NEWPORT ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS PONTYPRIDD ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS PEMBROKESHIRE ONLINE - £105 FOR 2 DAYS AREA HOMEPAGE PLUS 2,600 PRIMARY TAG SKINS RHONDDA ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS CARMARTHENSHIRE ONLINE - £110 FOR 5 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS ONLINE - £110 FOR 4 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS CEREDIGION ONLINE - £105 FOR 7 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS CAERPHILLY ONLINE - £100 FOR 7 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS BLAENAU GWENT ONLINE - £100 FOR 7 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS

All prices exclusive of VAT SPONSORSHIP BAR YOU CAN ADVERTISE YOUR BUSINESS ON OUR SPONSORSHIP BAR & HAVE IT FIXED ACROSS THE CHANNEL HOMEPAGE OR FULL CHANEL FOR THE ENTIRE DAY!

NEWS News Homepage - £60 per day News Full Channel - £200 per day RUGBY Rugby Homepage - £90 per day Rugby Full Channel - £250 per day Sponsorship bars FOOTBALL are black with up to 50 characters & Football Homepage - £60 per day your logo Football Full Channel - £200 per day SPORT Sport Homepage - £35 per day BUSINESS Business Homepage - £35 per day Business Full Channel - £150 per day

SPECIAL OFFERS: Secure 5 days of Sponsorship Banners and receive the final day free of charge OR secure an entire month of sponsorship bars and receive 10 days free of charge

All prices exclusive of VAT PINPOINT

MARRY THE POWER OF LOCALISATION & THE REACH PROVIDED BY SMARTPHONES, TO GET YOUR MESSAGE INFRONT OF THE RIGHT AUDIENCE AT THE RIGHT TIME WITH PINPOINT, YOU CAN DELIVER A TARGETED MESSAGE TO OUR AUDIENCE – YOUR POTENTIAL CUSTOMERS – AT A TIME THAT SUITS YOU!

HYPER-LOCAL TARGETING Reach a local audience at the right time and right place, defined down to relevant postcodes

YOUR MESSAGE IS UNMISSABLE ON THE LOCK SCREEN!

YOU CAN ALSO INCLUDE APPOINTMENT TO ACTION AN IMAGE, MAP OR QR Use the timeliness of pinpoint to CODE & LANDING PAGE deliver prompts to action on OF YOUR CHOICE. specific days, hours and minutes

AMPLIFY OTHER CHANNELS Underpin national activity with PACKAGES ANNUAL FEE MESSAGES COST PER MESSAGE regional or local pinpoint to £1000 10,000 £0.10 extend reach and drive response SILVER £500 4,000 £0.13 BRONZE £300 2,000 £0.15

For more information and case studies visit: LOCATION BASED ADVERTISING AT YOUR FINGERTIPS! All prices exclusive of VAT http://pinpoint.trinitymirroradvertising.co.uk/site/ BUSINESS BROADCAST

All prices exclusive of VAT SOCIAL SOLUTIONS TIME SPENT ON SOCIAL MEDIA NETWORKS IN THE UK IS 13 MINUTES IN EVERY HOUR! WITH HIGHLY SHAREABLE CONTENT OUR CAMPAIGNS CAN MAKE YOUR BRAND UNFORGETTABLE.

(SOURCE: JEFFBULLAS, 2014) FACEBOOK+

Know your audience? Reach the ones who matter with Facebook+

Not only do Facebook+ adverts offer you great value for money, they allow you to tailor the reach of your post so that it is seen by people who have a real interest in your business. Facebook+ allows you to target users based on their: LOCATION – GREAT FOR SMALL BUSINESSES AND SERVICES DEMOGRAPHIC – MALE OR FEMALE, YOUNG OR OLD INTERESTS – DO THEY ALREADY LIKE PAGES OFFERING A SIMILAR PRODUCT Posted by our dedicated WalesOnline partner’s account, users will instantly spot our reputable news brand & your business will be noticed with the added benefit of brand association. Our social media experts will even create the ad to maximise impact utilising their experience to create eye-catching campaigns and target them to the most relevant audiences to boost your brand awareness, and drive traffic to your website.

INVESTMENT: £150 PER WEEK BUY 3 WEEKS AND GET THE 4TH WEEK FREE

All prices exclusive of VAT SPONSORED SOCIAL MEDIA POSTS

Join the conversation with our 143,000 followers

We’ll help you reach out to our ever-growing Twitter following via our trusted media brands that enjoy real loyalty.

SPONSORED TWEETS PRICING PER TWEET IS AS FOLLOWS: @WALESONLINE - £120 @CARDIFFONLINE - £50 @WALESRUGBY - £50 BUY 2 SPONSORED TWEETS & GET THE 3RD TWEET HALF PRICE

TWITTER COMPETITION 5 POSTS OVER 7 DAYS TO DRIVE INTEREST & ENGAGEMENT @WALESONLINE - £450 @CARDIFFONLINE - £200 @WALESRUGBY - £200

PLUS YOU CAN BE SAFE IN THE KNOWLEDGE THAT YOUR MESSAGES ARE All prices exclusive of VAT PROFESSIONALLY WRITTEN BY OUR EDITORIAL TEAMS! VIDEO SOLUTIONS

VIEWERS SPEND 100% MORE TIME ON PAGES WITH VIDEO RICH MEDIA WITH VIDEO BOOST RESPONSE BY 600% (Source: Forrester Marketing Group, Mediamind research)

VIDEO PRODUCTION

MINUTE HAS THE SAME MILLION A1 VIDEO IMPACT AS 1.8 WORDS

VIDEO PRODUCTION

We have a specialist production team to help with all your video solutions.

FULL DAY VIDEO SHOOT & EDIT FROM £1,200

HALF DAY VIDEO SHOOT & EDIT FROM £600

TAKE A LOOK AT OUR PORTFOLIO https:// Source: Forrester, Omniture July 2016, All prices exclusive of VAT http://www.mediawalesvideo.co.uk/ PRE-ROLL VIDEO OUR VIDEO VIEWS HAVE GROWN 350% YEAR ON YEAR!

OUR AUDIENCE MILLION VIEWED OVER 1.7 VIDEOS ON WALESONLINE IN JULY 2016

CAPTURE OUR AUDIENCES ATTENTION WITH YOUR PROMOTIONAL VIDEO POSITIONED IN THE PREMIUM > SLOT AHEAD OF OUR POPULAR VIDEO CONTENT ON WALESONLINE

£25CPM

Source: Forrester, Omniture July 2016, Video growth Omniture 2015-2016

TAKE A LOOK AT OUR PORTFOLIO https:// All prices exclusive of VAT http://www.mediawalesvideo.co.uk/ NATIVE SOLUTIONS

READERS ARE SPENDING AS MUCH TIME READING NATIVE ARTICLES AS EDITORIAL ARTICLES MAKING NATIVE THE PERFECT PLATFORM TO ENGAGE OUR AUDIENCE

PURCHASE INTENT IS ALSO 53% HIGHER FOR NATIVE ADS WITH 1 IN 3 SAYING THEY WOULD SHARE A NATIVE AD WITH THEIR FRIENDS & FAMILY.

SOURCE: SHARETHROUGH 2015, DEDICATEDMEDIA 2015

NATIVE ADVERTORIALS

YOU MAKE THE HEADLINES Native articles are all about your business, service or product. This gives you the perfect opportunity to share your message with our audience with the support of our editorial team. Native articles can be case studies, surveys, promotional stories, recommended lists or promotion of a video. To promote each native article we will deliver native ads in prime slots in line with breaking news stories to drive our audience to your article.

NATIVE PACKAGES OPTION 3 £1,500 - Promotional article with an editorial angle NATIVE ARTICLE OPTION 1 £650 - Companion adverts around the article - Promotional article with an editorial angle - Plus 40,000 native ad impressions - Plus 25,000 native ad impressions - 3 Sponsored Tweets promoting the article OPTION 2 £900 - 1 week of Facebook+ promoting the article - Promotional article with an editorial angle - 10,000 Clickable Skin impressions - Companion adverts around the content - 10,000 MMA Mobile Banner impressions - Plus 30,000 native ad impressions - 10,000 App Banner impressions - 2 Sponsored Tweets promoting the article Optional Extra: 2,000 geo-targeted push notifications - 1 Week Facebook+ promoting the article from our Apps £200

NATIVE COMPETITION £1,250 - Facebook Post to promote the competition - Promotional article with an editorial angle - 3 Tweets promoting the competition - All opt-in data captured will be passed onto the advertiser - Plus 30,000 native ad impressions NATIVE ADS A quality prize must be provided to ensure audience interest

PLUS add more native ad impressions to your campaign from £15cpm All prices exclusive of VAT SOLUTIONS

THE MOST TRUSTED MEDIA WITH ICONIC TITLES AND WELSH HERITAGE OUR ARE AT THE HEART OF THEIR COMMUNITIES, FORMING PART OF THE FABRIC OF EVERYDAY LIFE FOR OVER 247,000 PEOPLE ACROSS WALES.

(SOURCE: CONSUMER CATALYST 2014, JICREG NOV 2016)

WESTERN MAIL

READERSHIP WALES’ ONLY DAILY NATIONAL TITLE 58,903 CIRCULATION 17,146

NEWSPAPER AUDIENCE PROFILE

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

52% 48% 26% 29% 45% 56% 44%

Source: JICREG, Nov 2016 • Circulation: ABC, Jul-Dec 2015 ECHO

READERSHIP THE BEST READ PAPER IN THE AREA 50,659 Brynmawr CIRCULATION

Treherbert Pontypool 16,446 Blackwood Maesteg Pontypridd Caerleon

Newport

Porthcawl Cardiff Cowbridge

Penarth

NEWSPAPER AUDIENCE PROFILE Barry

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

51% 49% 32% 33% 35% 47% 53%

Source: JICREG, Nov 2016 • Circulation: ABC, Jan-Jun 2016 METRO (SOUTH WALES)

READERSHIP CASH RICH, TIME POOR, 62,448 URBAN COMMUTER AUDIENCE CIRCULATION 26,226

NEWSPAPER AUDIENCE PROFILE

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

51% 49% 25% 32% 43% 60% 40%

Source: NRS 2016 • Circulation: ABC, Jul-Dec 2015 WALES ON SUNDAY

READERSHIP WALES’ ONLY NATIONAL SUNDAY TITLE 51,295 UNRIVALED FOR SPORTS COVERAGE CIRCULATION 14,314

NEWSPAPER AUDIENCE PROFILE

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

51% 49% 30% 31% 39% 39% 61%

Source: JICREG Nov 2016 • Circulation: ABC, Jul-Dec 2015 CELTIC WEEKLY NEWSPAPERS

COMBINED READERSHIP CYNON VALLEY LEADER 98,808 Readership 10,980 - Circulation 2,619 GLAMORGAN GAZETTE COMBINED CIRCULATION Readership 28,126 - Circulation 7,267 23,677 GWENT GAZETTE Readership 10,564 - Circulation 2,311 MERTHYR EXPRESS SERIES (Including Rhymney Valley) Readership 21,478 – Circulation 5,159 PONTYPRIDD OBSERVER GROUP (Including ) Readership 27,751 - Circulation 6,321

NEWSPAPER AUDIENCE PROFILE

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

48% 52% 26% 34% 40% 36% 64%

Source: JICREG Nov 2016, Circulation: ABC, Jul-Dec 2015

CELTIC WEEKLY NEWSPAPERS

CIRCULATION AREA From Brynmawr at the head of the South Wales Valleys to the coastal town of Porthcawl, seven weekly newspapers reach 18% of adults in the area 52 weeks of the year.

CYNON VALLEY LEADER MERTHYR EXPRESS GWENT GAZETTE Brynmawr Vaynor Ebbw Vale Tredegar Rhymney Blaina Hirwaun Merthyr Cwm Penywaun Tydfil Abertillery Aberdare Cwmbach New Tredegar

Llanhilleth Treherbert Bargoed Maerdy Mountain Ash Treharris Treorchy Pentre Abercynon Ystrad Ynysybwl Tonypandy Pontycymer Porth Maesteg Ogmore Vale PONTYPRIDD OBSERVER GLAMORGAN Pontypridd Tonyrefail GAZETTE Church Village Beddau Aberkenfig Llanharan Llantrisant Pyle Kenfig Pencoed Pontyclun Bridgend Porthcawl Ogmore

Source: JICREG, Nov 2015 • Circulation: ABC, Jul-Dec 2015 NEWSPAPER WRAPS

FULL NEWSPAPER WRAP MINI WRAP UNBEATABLE IMPACT WITH YOUR BRANDING OVER THE ENTIRE FRONT, BACK & HIGH IMPACT ON THE FRONT COVER OF OUR NEWSPAPERS - INSIDE COVERS. MINI WRAPS GIVE YOUR BRAND PROMINENCE & EXPOSURE.

SOUVENIR POSTER WRAP SOUVENIR TITLE FULL WRAP MINI WRAP GAIN MAXIMUM EXPOSURE AROUND WALES’ BIGGEST EVENTS WITH YOUR POSTER WRAP BRANDING OVER THE FRONT, BACK & INSIDE COVER OF A SPECIAL POSTER EDITION. , £15,000 £11,000 £8,000 & WALES ON SUNDAY 2 TITLES* £12,000 £8,000 £6,000 WESTERN MAIL £8,000 £5,000 £3,000 SOUTH WALES ECHO £5,000 £4,000 £2,500 WALES ON SUNDAY £5,000 £4,000 £2,500 CELTICS (PER TITLE**) £4,000 £2,500 £1,500 * Western Mail plus South Wales Echo/Wales on Sunday ** Merthyr Express includes Rhymney Valley Express, Pontypridd Observer Includes Rhondda Leader

All prices exclusive of VAT NEWSPAPER ADVERTISEMENTS

FULL PAGE QUARTER 10 X 3 34 X 7 PAGE 17 X 3

HALF PAGE 17 X 7

FRONT PAGE STRIP 6 X 7 MAGAZINE SOLUTIONS

MAGAZINES REACH THE HIGHEST SPENDERS & ARE ONE OF THE MOST INFLUENTIAL FORMS OF ADVERTISING

SOURCE: TGI RESEARCH SUPPORTS NRS DATA IN SHOWING THAT MAGAZINES ARE READ MOST BY HARD-TO-REACH CONSUMERS, SUCH THE YOUNG & AFFLUENT 2008, DELOITTE MEDIA DEMOCRACY SURVEY, 2009 WM MAGAZINE

DISTRIBUTION 21,176

WM is first with fashion, beauty, bridal, entertainment, interiors and all things stylish. WM is a compelling, witty and confident glossy that delivers exactly what readers want on every single page.

A TYPICAL WM READER IS...

WM is aimed at the young-at-heart independent woman who is likely to be in a full-time professional job. She is interested in fashion, shopping and beauty and enjoys spending her disposable income on clothing, cosmetics, holidays, shoes, eating out, handbags and accessories. Selectively distributed to maximise a predominantly ABC1 female readership.

Source: ABC Jan-June 2016 BUSINESS IN WALES

PUBLISHED QUARTERLY IN THE WESTERN MAIL

WESTERN MAIL READERSHIP 58,903

WESTERN MAIL CIRCULATION 17,146

NEWSPAPER AUDIENCE PROFILE

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

52% 48% 26% 29% 45% 56% 44%

Source: JICREG, May 2016 • Circulation: ABC, Jul-Dec 2015 WESTERN MAIL WEEKEND MAGAZINE

PUBLISHED EACH SATURDAY IN THE WESTERN MAIL

WESTERN MAIL READERSHIP 58,903

WESTERN MAIL CIRCULATION 17,146

NEWSPAPER AUDIENCE PROFILE

GENDER AGE DEMOGRAPHIC

15-34 35-54 55+ ABC1 C2DE

52% 48% 26% 29% 45% 56% 44%

Source: JICREG, May 2016 • Circulation: ABC, Jul-Dec 2015 DON’T JUST TAKE OUR WORD FOR IT…

3.5m